Minneapolis-St Paul

Transcription

Minneapolis-St Paul

Minnesota Non-Metro
815 Highway 169 N. / Minneapolis, MN 55441 / 763.540.0031 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Minnesota Non-Metro
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
Minneapolis, MN 55441
(763) 540-0031 / OUTFRONTmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Minnesota Non-Metro
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to...
fast-food restaurant
2:52
2:11
a sit-down
restaurant
Most of
the Time
28%
44%
22%
82%
a grocery store
Sometimes
34%
53%
a drug store
58%
a convenience store
1:00
a dept. store
0
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
Each Time
9%
Almost
Never
16%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
100%
Out-of-Home Creates Awareness!
Minnesota Non-Metro
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
41%
Moving Consumers to Action!
Minnesota Non-Metro
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
33%
OOH: A Return On Your Investment
Minnesota Non-Metro
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
With OOH
Increase Your Reach!
Minnesota Non-Metro
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
••
••
••
••
••
••
••
••
•
•
••
•
••
••
••
••
••
•
•
••
•
••
•
••
••
•
Orlando-Kissimmee-Sanford, FL
1,859,297
••
New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
•
Minnesota Non-Metro
Posters/
Jr. Posters
••
••
•
Commuter Rail/
Subway
Buses
••
•
•
••
Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
••
•
••
•
•
•
••
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
••
•
•
••
••
•
•
•
•
•
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
•
••
•
•
•
•
•
indicates digital media available
Minnesota Non-Metro
815 Highway 169 N.
•
•
Airports
Last Rev. 06/24/16
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
Minnesota Non-Metro
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
•
San Jose-Sunnyvale, CA
1,525,784
••
•
Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
•
New Orleans-Metairie, LA
984,141
••
••
Hartford-West Hartford, CT
962,897
••
••
Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
City Lights
•
•
•
•
•
•
•
indicates digital media available
Airports
••
Source: Census Data (2016 Update)
Minnesota Non-Metro
815 Highway 169 N.
Wrapped
Media
Last Rev. 06/24/16
Minnesota Non-Metro Overview
Minnesota Non-Metro
OUTFRONT Media's Minnesota non-metro inventory consists of mainly southern Minnesota coverage along
I-90 between Wisconsin and South Dakota. I-90 is a major tourism and agricultural interstate for the upper
Midwest, providing access to numerous attractions and events such as the Sturgis Motorcycle rally.
The City of Adrian lies on I-90 in the middle of two other towns, Luverne and Worthington. Being caught in the
middle of these towns allows for maximum impressions from the 3 cities together.
The non-metro City of Luverne is neighbored by other smaller towns, each providing their own forms of
business and entertainment to draw consumers. The nearest metro area to Luverne is Sioux Falls in South
Dakota. The location of Luverne prompts consumers to travel both in and out of the town on I-90.
Worthington is a decent sized non-metro town. Worthington is neighbored by smaller towns that provide
consumers for the various businesses it plays host to. With several lodging accommodations, restaurants,
shops and attractions, Worthington provides many interests to consumers.
Market Demographics: Worthington
Population (18+ Metro):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
15,985
18.19%
14.85%
43.01%
35.20%
Race & Ethnicity:
White:
62.78%
AA/B:
3.85%
Hispanic:25.42%
Available Products:
Asian: 6.11%
Other: 1.45%
• Bulletins
• Mobile Geofencing
14 Faces
Source: Census Data, Worthington, MN, 2015 update
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
Points of Interest
Major Points of Interest:
Beaver Creak Valley Camping Grounds
Luverne Country Club
Sioux Falls Regional Airport
Blue Mound Biking and Hiking Trail
Blue Mounds State Park
City Park
Palace Theater
Rock County Veterans Memorial
Brandenburg Gallery
Herreid Military Museum and the Heritage Gallery
Worthington Country Club
Lake Front Park
Kelly Park
Ehlers Park
Adrian Golf Course and Country Club
Disc Golf Course
Top Businesses
Walmart Supercenter
Tractor Supply Co.
Shopko
Hy-vee
Countryside Inn Steakhouse
McDonald's
Verne Drive-In Theatre
Sanford Luverne Medical Center
Minnesota Non-Metro
Local Events:
Annual Christmas in July
Luverne Farmers Market
Buffalo Days Cruise-in
Take 16 Block Party on Main
Windsurfing Regatta & Music Festival
International Festival
Nobles County Fair.
Shopping Centers/Nightlife:
Terminally Chill
Hidden Hills Cafe and Hideaway
Beaver Bar
Hickory Lodge Bar & Grill
Northland Cinema 5
Ground Round Bar & Grill
Silver Bucket Bar
A&T Tap
Convention Centers/Venues:
Comfort Suites and Convention Center
Sioux Falls Convention Center
Denny Sanford PREMIER Center
Colleges/Universities:
Northern Iowa Community College
Augustana University
University of Sioux Falls
Colorado Technical University Sioux Falls.
Minnesota West Community and Technical College
Buena Vista University
Iowa Lakes Community College
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
Static Bulletins
Minnesota Non-Metro
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels,
eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions.
Product Information:
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
See next page for complete coverage
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in
the Minnesota Non-Metro market that is sure to catch the attention of daily commuters.
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
Static Bulletins
Minnesota Non-Metro
Coverage
Last Rev. 06/24/16
Minnesota Non-Metro
815 Highway 169 N.
OUTFRONT Mobile Network
Minnesota Non-Metro
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Minnesota Non-Metro
815 Highway 169 N.
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 06/24/16
815 Highway 169 N. / Minneapolis, MN 55441 / 763.540.0031 / OUTFRONTmedia.com
STAY CONNECTED!
youtube.com/user/OutfrontmediaUSA
facebook.com/OutfrontMediaUSA
outfrontmedia.com/blog/pages/default.aspx
twitter.com/OutfrontMediaUS
linkedin.com/company/outfrontmedia
instagram.com/outfrontmediausa
plus.google.com/+OutfrontmediaUS

Minneapolis-St Paul

Transcription

Similar documents

non-metro - OUTFRONT Media

Sarasota-Bradenton

BEYOND THE POST

Rilo Kiley Breakin` Up

industrial - United Properties

The Tomahawk (White Earth, Becker County, Minn.)

mnba-winners-poster-2010 - Friends of the St. Paul Public Library

OUTFRONT MEDIA NATIONAL MEDIA KIT

Scherer Brothers site – Minneapolis

2015 highlights philanthropy and community support

National Center for Manufacturing Education

Corporate Sponsors July 17, 2015, Duluth Radisson