non-metro - OUTFRONT Media
Transcription
non-metro - OUTFRONT Media
Arizon Non-Metro 3150 S 48th St., Ste 200 / Phoeniz, AZ 85040 / 602.246.9569 / OUTFRONTmedia.com Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices. We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always. Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Why Go Out-of-Home? 95% 80% 61% 20% Outdoor 40% Commuters 60% 91% 70% 71% 67% Internet 96% Newspaper 100% Radio Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale. OOH advertising reaches almost the entire U.S. adult population each week. Television According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-home is often the last message a consumer receives before making a service or buying decision. Pedestrians It’s Simple — That’s Where the People Are! Arizona Non-Metro 0% Out-of-Home Why OUTFRONT Media? We deliver audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery. Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when outdoor advertising has the opportunity to influence purchasing and service decisions. Source: Arbitron Out-of-Home Advertising Report, 2013 Why Now? We deliver service. We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success. We deliver America. Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice. We are always there and we are always on. Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered. Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. National In-Car Study 18 1/2 Hours per week on the road! 3:00 Arizona Non-Metro Billboards move consumers to action!** On a roadside billboard, have you ever learned of... 2:52 a phone number 28% 44% a radio tune-in Typical Weekend a TV show tune-in 0% How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend? 47% bus stop? 26% a website address Typical Weekday 59% 58% a restaurant* 0:00 public bus, not including a school bus? 50% a store* 2:00 1:00 At any time in the past 7 days have you noticed a...(total) 58% an event 2:07 Buses & Shelters get attention!** 38% taxi cab? 33% 25% 50% 75% 0% 25% 50% 75% 100% *and visited establishment Results displayed in hours: minutes 31% Increase in time spent in-car. 3:00 2:00 e eas ncr I 31% 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to... fast-food restaurant 2:52 2:11 a sit-down restaurant Most of the Time 28% 44% 22% 82% a grocery store Sometimes 34% 53% a drug store 58% a convenience store 1:00 a dept. store 0 2003 2009 During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase. Each Time 9% Almost Never 16% 32% 63% a “Big Box” store Never 11% 0% 25% 50% 75% Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009 Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. 100% Out-of-Home Creates Awareness! Arizona Non-Metro 7 out of 10 Adults say that they’ve seen an OOH ad in the past month And among those who have seen an OOH ad: 70% Say OOH is very, or somewhat likely, to influence a purchase. 58% Search the web as a direct result of seeing an ad. 55% Use mobile /social media to share information while viewing an OOH ad. Source: Touchpoints USA Billboard Study, 2012 Are more likely to learn about the brand being advertised. Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com 41% Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Moving Consumers to Action! Arizona Non-Metro 7 out of 10 Adults say that they’ve seen an OOH ad in the past month And among those who have seen an OOH ad: 40% 40% 40% viewed a DIRECTIONAL ad WATCHED a TV program advertised visited a RESTAURANT advertised TALKED about a product advertised ATTENDED an event advertised 29% 28% 26% 26% 18% shopped a SALE in-store that week shopped a SALE online that week visited a WEBSITE that was advertised 39% IMMEDIATELY visited business Source: Arbitron OOH Industry Report, 2013 CALLED a phone number advertised Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com 33% Copyright © 2016 OUTFRONT Media Inc. All rights reserved. OOH: A Return On Your Investment Arizona Non-Metro $4.00 $3.50 $2.80 $2.50 $2.43 $3.38 $3.14 $2.41 $1.00 $.50 OOH PRINT $1.50 ONLINE $2.00 TV The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix. Sales ROI $3.00 RADIO It’s Simple — That’s Where the People Are! $- Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close. $50.00 Using out-of-home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising. Television Newspapers Magazines $40.00 Internet Cable Broadcast 18 Message Decay Rate (Days) $30.00 Online $20.00 OOH Radio $10.00 ly es s ai in D us B Se a Sp ot rc Po h S G en rta ite lS s er B us al C ite s in o nt Sp es en s ot C on t TV N te et nt Ea w or rly k E T Sp V ve ot P . Sp TV rim e ot N TV ew s Pr im e In Ne te tw rc o r Zo onn k ne ec t d N Sp ew ot sw M e W en ek l om ’s In ies en te re ’s Fa st sh B ion us in es s el t Po er st B er ul le tin N et w or k 14 12 10 8 6 4 2 $0 Sh 16 0 Without OOH Source: OAAA.org, 2013 Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com With OOH Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Increase Your Reach! Arizona Non-Metro According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio. +316% +212% +18% TV +68% +45% Radio Web Social Mobile App Source: Touchpoints USA Billboard Study, 2012 Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media. 400 350 294 300 250 180 200 150 100 50 61 350 311 Television 174 98 Search 61 98 63 Facebook Source: Arbitron OOH Industry Report, 2013 95 Newspaper/Magazine Out-of-Home Twitter Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Radio 154 Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Top 50 Market Coverage Market CBSA Population Age 18 + Phoenix-Mesa-Scottsdale, AZ 3,457,429 Detroit-Warren-Dearborn, MI 3,332,255 Riverside, CA 3,307,319 Seattle-Tacoma-Bellevue, WA 2,909,229 Minneapolis - St. Paul, MN 2,698,084 San Diego-Carlsbad, CA 2,563,295 Tampa-St. Petersburg (Sarasota), FL 2,374,159 Baltimore-Columbia-Towson, MD 2,188,674 St. Louis, MO-IL 2,177,675 Denver-Aurora-Lakewood, CO 2,157,155 Pittsburgh, PA 1,903,444 •• •• •• •• •• •• •• •• • • •• •• •• •• •• •• •• • • •• • •• • •• •• • Orlando-Kissimmee-Sanford, FL 1,859,297 •• New York, NY / 15,806,405 North Jersey & Central Jersey Los Angeles-Long Beach, CA 10,363,815 Chicago, IL-IN-WI 7,322,541 Dallas-Ft. Worth-Arlington, TX 5,239,799 Houston-The Woodlands, TX 4,885,987 Miami-Ft. Lauderdale, FL 4,783,986 Philadelphia, PA-NJ-DE-MD / 4,727,310 South Jersey Washington, DC-VA-MD-WV 4,720,493 Atlanta, GA 4,298,956 Boston-Cambridge-Newton, MA-NH 3,811,087 San Francisco / Oakland / 3,714,911 San Jose, CA • Bulletins/ Walls indicates OUTFRONT media available • Arizona Non-Metro Posters/ Jr. Posters •• •• • Commuter Rail/ Subway Buses •• • • • •• Street Furniture Wrapped Media Lifestyle Centers/ CityLites •• • •• • • • •• • • •• • • •• • • • • • • • • • • • • •• •• • • •• •• • • •• •• • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • •• • • • • • • indicates digital media available Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Airports Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Last Rev. 07/28/16 Top 50 Market Coverage Market • CBSA Population Age 18 + Bulletins/ Walls Arizona Non-Metro Posters/ Jr. Posters Portland-Vancouver, OR-WA 1,852,687 • Charlotte-Concord, NC-SC 1,843,603 • San Antonio-New Braunfels, TX 1,780,935 • Sacramento-Roseville, CA 1,741,842 •• Cincinnati, OH-KY-IN 1,647,337 • Las Vegas-Henderson-Paradise, NV 1,615,337 •• Cleveland-Elyria,OH 1,615,309 • Kansas City, MO-KS 1,577,229 •• • Columbus, OH 1,545,222 •• • San Jose-Sunnyvale, CA 1,525,784 •• • Austin-Round Rock, TX 1,518,122 Indianapolis-Carmel-Anderson, IN 1,500,259 •• Nashville-Davidson, TN 1,406,121 •• Virginia Beach, VA-NC 1,342,960 • Providence-Warwick, RI-MA 1,287,098 • Milwaukee-Waukesha, WI 1,205,977 • Jacksonville, FL 1,122,497 •• Oklahoma City, OK 1,024,675 Memphis, TN-MS-AR 1,007,324 •• Richmond, VA 993,380 • Louisville, KY-IN 989,275 •• • New Orleans-Metairie, LA 984,141 •• •• Hartford-West Hartford, CT 962,897 •• •• Raleigh, NC 958,147 • Buffalo-Cheektowaga, NY 906,516 • Birmingham-Hoover, AL 883,982 Rochester, NY 855,479 indicates OUTFRONT media available • Commuter Rai/ Subway Buses Street Furniture Lifestyle Centers/ CityLites • • Airports •• • • • • • • • indicates digital media available Source: Census Data (2016 Update) Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Wrapped Media Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Last Rev. 07/28/16 Arizona Non-Metro Overview Arizona Non-Metro What better way to broaden your company’s exposure and increase coverage than to incorporate non-metro areas - hitting 3 million additional residents - into your marketing plan? With coverage on every major artery (I10, I-17, I-8, I-40) and smaller markets throughout the state, you can target local residents, tourists, seasonal travelers and students. Market Demographics Flagstaff: Population (18+ Metro): HHI $100K+: College Educated (4+ yrs): White Collar Occupation: Blue Collar Occupation: 106,606 17.29% 30.41% 59.07% 17.47% Race & Ethnicity: White: 54.98% AA/B: 1.40% Hispanic:13.90% Asian: 1.74% Other: 2.59% Prescott: Population (18+ Metro): HHI $100K+: College Educated (4+ yrs): White Collar Occupation: Blue Collar Occupation: 179,390 13.24% 25.52% 54.75% 20.44% Race & Ethnicity: White: 80.64% AA/B: 0.69% Hispanic:14.33% Available Products: • Bulletins • Mobile Geofencing 94 Faces Asian: 0.90% Other: 2.01% Show Low: Population (18+ Metro): HHI $100K+: College Educated (4+ yrs): White Collar Occupation: Blue Collar Occupation: 77,024 8.23% 14.24% 52.25% 21.39% Race & Ethnicity: White: 42.33% AA/B: 1.05% Hispanic:11.07% Asian: 0.56% Other: 1.92% Source: Census Data, Flagstaff, AZ, Prescott, AZ, Show Low, AZ CBSA, 2015 update Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Points of Interest Major Points of Interest: Grand Canyon National Park Sedona Weatherford Hotel Museum of Northern Arizona Thorpe Park Buffalo Park Wheeler Park Oak Creek Canyon Humphreys Peak Whiskey Row Heritage Park Zoo Top Businesses Northern Arizona University Flagstaff Medical Center Flagstaff Unified School District Lowell Observatory United States Naval Observatory Flagstaff Station United States Geological Survey W. L. Gore & Associates Grand Canyon National Park Summit Healthcare Regional Medical Center Walmart Arizona Non-Metro Local Events: Flagstaff Friends of Traditional Music Festival Flagstaff Music Festival Pickin' in the Pines Northern Arizona Book Festival Flagstaff Mountain Film Festival Flagstaff Festival of Science Frontier Days Bluegrass Festival World's Largest Gingerbread Village Navajo Rug Auction Shopping Centers/Nightlife: Downtown Flagstaff Prescott Gateway Mall Convention Centers/Venues: Pine Mountain Amphitheater Orpheum Theater Colleges/Universities: Northern Arizona University Coconino Community College Prescott College Yavapai College Embry-Riddle Aeronautical University Northland Pioneer College Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Static Bulletins Arizona Non-Metro Exposure. Presence. Impressions. What advertising opportunities are on static bulletins? Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers. How can static bulletins connect with consumers? Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions. Product Information: • Odd Sizes • Sizes vary by location • Extensions available Coverage: See next page for complete coverage Why are static bulletins valuable to advertisers? Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the Arizona Non-Metro market that is sure to catch the attention of daily commuters. Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. Static Bulletins Arizona Non-Metro Coverage 40 40 15 17 10 8 10 10 Last Rev. 07/28/16 Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. OUTFRONT Mobile Network Arizona Non-Metro Prime. Engage. Capture. What advertising opportunities are on the OUTFRONT Mobile Network? The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place. How can the OUTFRONT Mobile Network connect with consumers? Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video. Product Information: • Lat/Long Defined Virtual Radius • Banner Ad (320 x 50), PNG/JPEG/GIF • Templated Mobile Optimized Landing Page Branded Header (320 x 200), Directions, Call, Video (YouTube hosted), Promo, Custom Button • Deliverable Targets: Impressions, CTR, SAR • Retargeting option available Coverage: National Why is the OUTFRONT Mobile Network valuable to advertisers? Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR). Arizona Non-Metro 3150 S 48th St., Ste200 Phoenix, AZ 85040 (602) 246-9569 / OUTFRONTmedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved. *SOURCE: Ocean Beyond OOH Neuroinsight, 2015 Last Rev. 07/28/16 3150 S 48th St., Ste 200 / Phoeniz, AZ 85040 / 602.246.9569 / OUTFRONTmedia.com STAY CONNECTED! youtube.com/user/OutfrontmediaUSA facebook.com/OutfrontMediaUSA outfrontmedia.com/blog/pages/default.aspx twitter.com/OutfrontMediaUS linkedin.com/company/outfrontmedia instagram.com/outfrontmediausa plus.google.com/+OutfrontmediaUS Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
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