Annual Report 2011

2011
Annual
Report
Promoting new generations of readers
Annual Report 2011
Authorities
2
Fundación Leer
Administrative Board
Advisory Council
President: Félix de Barrio
Vice President: Eduardo García Mansilla
Treasurer: Elías Mejalelaty
Secretary: Jorge Labanca
Members: Horacio Diez
Carlos Etcheverrigaray
María Freixas de Braun
Ignacio González García
Patricio Guitart
Silvina Hojman de Madanes
Fernando Malenchini
Santiago Murtagh
Aldo Sessa
Pedro Simoncini
Mario Vázquez
Acting Members:
Jorge Galperín
Matilde Mejalelaty
Dr. Pedro Luis Barcia
Ing. Guillermo Battro
Dr. Jaim Etcheverry
Dr. Carlos Floria
Lic. Víctor García Laredo
Prof. Alfredo van Gelderen
Dr. Mariano Grondona
Dr. Carlos Kaplan
Sr. José Martini
Dr. Manuel Mora y Araujo
Dr. Alejandro Orfila
Sr. Carlos Padula
Sr. Carlos Pla
Sr. Steven Rockefeller
Dr. Julio Saguier
Dra. Carol Sakoian
Prof. Antonio Salonia
Dr. Juan Carlos Tedesco
Auditor: PriceWaterhouseCoopers
Executive Director: Patricia Mejalelaty
Fundación Leer signed a license agreement
with Reading is Fundamental, Inc. (RIF), an
organization that works since 1966 in the field
of reading promotion. In this way, it managed
to apply its programs in Argentina, making all
the necessary adjustments to adapt them to
the local reality.
In 2004, Fundación Leer started to work
jointly with the Open Society Institute to
implement in Argentina its program Step by
Step, in order to improve school performance
through teaching strategies. This program
includes the families in the educational
process of children, and fosters democratic
values in school.
From its very beginnings, Fundación Leer
has developed its own programs with the
objective to respond to specific needs and
problems identified within our country.
Annual Report 2011
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Fundación Leer
in
figures
Children and
young people
Ninth National
Reading Marathon
125,480
The participation in this event rose to
3,800.000 children, teenagers
and adults in 13,022 institutions
nationwide.
children and teenagers
under the age of 17 participated in the
educational projects of Fundación Leer.
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Fundación Leer
Projects
441
educational projects were carried
out in schools, libraries, soup kitchens,
children development centers, children’s
hospitals, and youth correctional facilities,
located in 199 towns all over the country.
Distribution of
Books
Adult training
Reading Corners
Volunteers
1.739 adults, among them teachers,
A total of 93,468 new literature books
was distributed among children and
participating institutions. The books were
selected by the communities themselves
to implement Reading Corners as well
as for the children to keep them and to
share them with their families.
principals,
librarians,
community
education
promoters,
education
students, physicians, health personnel,
and volunteers of different institutions,
were trained in order to update their
qualifications for the promotion of
reading, reading comprehension, and
critical thinking development.
During 2011 in the framework of our
educational programs and the 9th.
National Reading Marathon, 281
Reading Corners were created and
equipped with new books of children
and youth literature.
More than 250,000 committed
volunteers from 2,434 different
places around the country devoted
hours of effort so that the different
communities could join the 9th.
National Reading Marathon and
participate in it, as well as in other
initiatives of Fundación Leer.
Annual Report 2011
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provided 300 books to create a Reading Corner in a kindergarten located
in the city of Buenos Aires. Thanks to BGH support, two institutions in
the provinces of Tucumán and Tierra del Fuego could open their Reading
Corners, that included 820 new books; Culligan Argentina sponsored the
opening of a Reading Corner in one institution in Tucumán which had
300 specially selected books; Xtrata Cooper did the same in San Juan
distributing 410 books in a chosen institution and Tecpetrol favored four
schools in Salta distributing a total of 900. Banco Galicia aided a school
in Santiago del Estero, giving a total of 586 books for different activities.
Reading promotion
in
schools
“Francisco Javier Muñiz”
School, Sorocayense,
San Juan
School No. 131, Cipolletti, Río Negro
Reading Marathons
To read …and to read
on and on!
School of general basic education No. 15
“Sargento Cabral”, Hurlingham, Buenos Aires
School of general basic education No.
10 “Sir Alexander Fleming”, Hurlingham,
Buenos Aires
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Fundación Leer
In 2011 and thanks to the support of Santander Río, Tecpetrol
and Rousselot Argentina, the Reading Marathons program was
implemented in 24 institutions in the provinces of Chaco, Córdoba,
Corrientes, Entre Ríos, Mendoza, Neuquén, Río Negro, Santa Fe,
Tucumán y Buenos Aires.
The program –developed during the academic year and structured
around three marathons in which participates the educational
community—included leaders and teachers training and reached
to 3,552 children who shared positive reading experiences. Along
this program, 8,280 new literature books for children and young
people were distributed.
The only school of the Antártida Argentina was also benefitted
with the program Reading Marathons thanks to the support of an
individual donor who favored fifteen children with the distribution
of 77 books.
Open Book Project: Teacher
training and new spaces for
reading
This project strengthens literacy activities at school thanks to the
creation of “Reading Corners” with new literature books adequate to
the ages of the beneficiary children and teacher training.
The families and the members of each educational community
participated in the creation of those spaces where children and parents
can read and carry out other activities.
In the year 2011, many companies and organizations supported the
implementation of this program. Just to mention some: Fundación Air
Liquide sponsored this program in four schools in Neuquén distributing
1,120 books among them; EMC Computer Systems Argentina S.A.
which made its realization possible with the distribution of 1,385
books for 540 children in three institutions of the city of Buenos Aires
and surrounding area; within the framework of this program, Banelco
“Benjamín Zorrilla” School, Santa
Lucía, Tucumán
“We are deeply thankful for the valuable help provided this year. The Reading Corner has further
facilitated the integration of the members of the institution and of the community. Fortunately
the parents in this community are highly participative and work arm in arm with us. On behalf of
all of us: Many thanks to Fundación Leer and to Xstrata Cooper!”
Words by the principal of the school “Francisco Javier Muñiz, Sorocayense, San Juan.
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Family of Readers
Since 2008, the program Family of Readers is being implemented in
Comodoro Rivadavia, province of Chubut thanks to TECPETROL S.A..
In the year 2011 three kindergartens of this city participated in it. Each
institution built up its own Reading Corner with 300 new books. Teachers
also invited parents to participate in three workshops where they discussed
the promotion of reading habits and family literacy.
“The opening was wonderful. We had been working hard
so everything would be perfect. The kids acted and then
they read in the workshops together with the families.
It was a beautiful moment; we enjoyed it as much as
they did. The mobile corner is very nice, the parents
congratulated us and were greatly pleased with the new
books. We we deeply appreciate this opportunity and
we are already starting to plan the activities to carry out
in the reading corner”. Principal of Kindergarten No.472,
Comodoro Rivadavia, Chubut.
Prepared for Life
Thanks to the support of Monsanto Fund and Monsanto Argentina
S.A. this program could be implemented in six institutions in the
province of Buenos Aires, with a total of 1,587 books distributed.
The program is aimed at children aged nine to twelve, and is
based on the development of the skills children will need to
be part of society. These skills allow the children to develop a
positive attitude towards themselves and others, to take care of
themselves and of others, to make decisions with good judgment
and responsibility, to establish goals for themselves and overcome
difficulties that arise to meet them.
Reading Sciences
Thanks to the support of Dow Argentina, Fundación Leer could carry
out the program Reading Sciences in ten schools in Bahía Blanca,
province of Buenos Aires and Rosario, province of Santa Fe. The
program included the creation and opening of thematic Reading
Corners, science fairs, the publishing of a science magazine and the
implementation of Book Events in which children could choose a book
to take home. The program helps children better understand sciences
as it promotes their reading comprehension and critical thinking skills.
The educational authorities expressed Fundación Leer their satisfaction
for these activities and the results reached at schools.
Besides, in 2011 Pan American Energy sponsored the program Family of
Readers in three kindergartens and one nursery in Sarmiento, province
of Chubut. Within the framework of this program 525 books of children
literature were distributed, benefitting 254 children. This program was
also implemented in Pico Truncado, province of Santa Cruz benefiting
eighty children with the distribution of 468 literature books.
School of general basic education
No. 29 “Mariano Moreno”, Zarate,
Buenos Aires
Science Fair at School No. 58 “Día del
Camino”, Ingeniero White, Buenos
Aires
Primary school No. 1 “Domingo F.
Sarmiento”, Pergamino, Buenos Aires
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Fundación Leer
Annual Report 2011
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Reading promotion
in
libraries
The program Reading Corners in Libraries
keeps on growing
Libriaries and the
community: a bond that
gets stronger every year.
Through its sponsorship of the Reading Corners in Libraries, La Anónima opened two children’s reading corners: one in Sierra Grande, province of Rio Negro, and the other one in
Puerto San Julián, province of Santa Cruz. The project aim is to create a bond among children
and books and expand positive experiences around reading. Libraries received 1,200 new
literature books for children and young people in order to create their own Reading Corners.
With the support of La Anónima, thirty libraries in the provinces of Buenos Aires, Chubut,
Córdoba, Neuquén, Río Negro, Santa Cruz and Santa Fe participated in the program The Reading
Challenge which reached more than 36,000 children and young people. The project included the
distribution of 9,140 new literature books. The Reading Challenge is a reading promotion program
developed by Fundación Leer to strengthen the bond between libraries and their community. It
helps children increase the number of books they read along the year. The program has two main
components: a “Mobile Reading Corner” which visits different institutions in each locality, and
a “Reading Album”, an attractive printed notebook where children record the books they read.
Bartolomé J. Ronco Public Library, Azul,
Buenos Aires
Raúl A. Entraigas Public Library, Puerfo San
Julián, Santa Cruz
With the support of Banco Macro which also aided in
the implementation of this program Challenge:To Read,
eight institutions in the provinces of Misiones, Salta,
Jujuy, Tucumán, Córdoba, Santa Fe y Mendoza were
benefitted. Under this program, 2,240 books were
distributed for the benefit of children and young people
in those provinces.
Manuel R. Novillo Municipal Public
Library, Sierra Grande, Río Negro.
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Fundación Leer
Almafuerte Municipal Public Library,
Arroyito, Córdoba
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Care To Read
Early literacy
family
literacy
and
Growing together
In 2011, with the support of Fundación Universal Assistance, the
program Growing together was implemented in Kindergarten Santa
Clara in the City of Buenos Aires. The project benefitted eighty eight
children, each one of whom received a book to take home.
The program intends to promote language development and literacy
in children up to five years of age. To do so, it trains the institution’s
personnel in charge of their care and education providing them with
strategies and concrete ideas to incentivize the contact between
children and books from their early years. The project also looks forward
to increase parents’ awareness on the importance of stimulating early
literacy in babies and younger children.
With the support of UPS Foundation and UPS Argentina the program Care To Read was implemented in five community centers of San Miguel,
Province of Buenos Aires. It included the creation of Reading Corners and the celebration of Book Events in which children could read with their
parents. 2,185 books were distributed. Families, children and personnel in charge of the centers enjoyed the preparation of corners and the Book
Events devoted to reading and related activities.
Getting Ready For School
Together with Vitol Argentina and Vitol Charitable Foundation,
the program Getting Ready For School was started in the Cultural
Center of Puerto Piray, province of Misiones. Presently, it is being
implemented at a Child Development Center for children two
to five years of age who do not have access to early childhood
formal education services. The program included the opening of a
Reading Corner with 220 new books and the distribution of 310
books for the children to keep. The program forms facilitators to
guide families and offer them concrete strategies to create learning
environments at home. In this way, the project supports vulnerable
children, with little access to educational and cultural services, to
reach elementary school with the necessary skills and enthusiasm
to learn and be successful at school. The project includes besides
training on teaching strategies to improve academic practices. The
project also provided training to primary school principals and
teachers so they were better prepared to support children’s reading
comprehension skills.
A Group of 9 teachers received accompaniment from Fundación
Leer with the aim to update their practices according to the
proposed principles.
School No. 452, Puerto Piray, Misiones
Parent’s Workshops at
Santa Clara Kindergarten,
City of Buenos Aires
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Fundación Leer
Annual Report 2011
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Literacy Development
Community
literacy
With the sponsorship of Kids Helping Kids-Club Penguin, two
community centers in Resistencia, province of Chaco participated
in the program Local strengthening to support literacy promotion in
communities at risk. Fundación Leer worked together with the Villa
San Andrés and Villa Río Negro Centers to increase their capacity to
support children’s literacy development. In the understanding that
literacy is a key aspect in child development, the program’s goal is to
give reading a more important place in families’ daily life. The project
gives the possibility to have access to new books to those institutions
that have none of them. 198 children benefitted from this program
and a total of 818 new literature books were distributed for the
children to keep and for the creation of reading corners.
Community centre, Villa Don Andrés,
Resistencia, Chaco
Fundación Leer
The aim of this program is to give reading an important place in families’ daily lives and
to give new literature books to institutions which do not have access to them. Reading
promotion and the creation of Reading Corners are two of the pillars on which the program
is based. Thanks to the support of Operación Canasta the program was implemented in
the Centro Villa Elisa of Resistencia, province of Chaco, benefitting 70 children. 300 books
were distributed for the creation of the reading corner.
Community centre, Villa Río Negro,
Resistencia, Chaco
“We have a nice team committed to the task. It is wonderful to watch us all working in the reading corner, we are enjoying it greatly and the children are greatly
happy and anxious. We always try to smile to them and make them feel good”.
Solange, coordinator of Centro Villa Río Negro, Resistencia, province of Chaco.
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Reading Corners in Community Centers
School of general basic education
No. 608, “Héroes de Malvinas”, Villa
Berthet, Chaco
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New strategies of
distant training:
videoconferences
Courses in the virtual campus of
Fundación Leer.
In 2011 and for the third consecutive year we delivered two
training courses totally implemented in our virtual campus (http://
campus.leer.org).
Training
1. Courses for teachers and supervisors of elementary schools.
With the support of The Tinker Foundation Inc., Fundación Leer developed a course for elementary school teachers and directors, which help
teachers reflect about teaching instruction key components: the design and coordination of reading instances as well as reading promotion,
reading comprehension and critical thinking strategies to approach diversity in the classroom. This course, based on the document Guiding
criteria for good practices in the teaching of reading developed by Fundación Leer, help teachers reflect over self- evaluation. Along the course,
teachers have the opportunity to revise their own practices and exchange ideas with their collegues. Training was provided from April through
August by specialized tutors who guided the pedagogical work, generated group activities and coordinated exchange forums. Thirty nine teachers
and six school directors from the provinces of Buenos Aires, Chaco, Chubut, Córdoba, Corrientes, Entre Ríos, Formosa, La Rioja, Jujuy, Neuquén,
Río Negro, Salta, Santa Cruz, Santa Fe, Santiago del Estero and Tucumán, participated in the course.
In alliance with Aluar Aluminio Argentina S.A.I.C., and in the framework of the program Family of
Readers, two videoconferences about children’s literature and reading promotion in kindergarten
were carried out for101 teachers and principals of Puerto Madryn’s Child Development Center.
Participants could update their teaching strategies and increase their knowledge on children’s
literature. This virtual training allowed a rich and fluid interchange between trainers and
participants. The technology allowed the inclusion of varied resources like presentations in power
point and animated videos from Internet.
Distance training in charge of
specialists from Fundación Leer
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Fundación Leer
“Many of us discovered that reading is not considered in our institutions in this way, a
way so deeply thought, so complete, from a full awareness of what is it that should be
revalued about reading for the benefit of our children and teachers. It is good to realize
it and to be able to initiate a debate with our teams to elaborate a plan about reading to
improve the quality of our practices, to be able to multiply the effect and become selfreflective. I believe that after this experience, none of us will have the same approach.
A change has started within us. No doubt the change will not be immediate, but it has
finally started. Thanks to everybody for their contributions.”. One of the teachers participating in the virtual course.
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2. Critical reading of narrative and expositive texts
From August to December, Fundación Leer delivered in its virtual campus, a course sponsored by the Open Society Institute. Its aim was to
help fourth, fifth and sixth grade teachers improve their practices to support their students’ reading comprehension and critical thinking skills.
Participants had access to reading material, activities and the possibility to exchange practices with other teachers. A tutor from Fundación Leer
guided facilitated participants’ apprehension of theoretical contents. Teachers were offered theoretical material as well as teaching strategies based
on active and cooperative learning. 168 teachers from Argentina, Bolivia, Chile, México and Perú took the course.
“This course gave me the opportunity to learn new ways to approach teaching. I learnt interesting techniques to promote reading. I put the techniques
into practice and children reacted in a positive way to them as well as some
colleagues that put them in practice in their own classrooms. I received valuable contributions from my colleagues in the course; I felt I had many things
in common with many of them. I could see they taught as I did. I think that
we all learnt a lot in this course. It is wonderful to realize that some people
love their job and tries to do it in the best possible way” Words of one of the
teachers that participated in the virtual course.
Fundación Leer prepared the second
edition of its publication “Guiding
criteria for the improvement of
reading instruction”
With the sponsorship of The Tinker Foundation, a new edition of
Guiding criteria for the improvement of Reading Instruction was
developed during 2011. The new edition has been enriched thanks
to the suggestions of teachers, librarians, school headmistresses as
well as school supervisors nationwide. The new book will be available
both in paper and in digital form in March 2012.
Scholarships for new teachers
In the year 2011, with the support of General Electric Foundation,
Fundación Leer invited teachers in their first three years of work, who
were interested in receiving training in the field of reading promotion
to apply for scholarships. Selected teachers would participate in
a four month on line course in Fundación Leer’s Virtual Campus.
Guided by a specialized tutor, they will explore children literature
as well as reading promotion strategies to support their student’s
learning. More than 700 teachers applied for the scholarship among
which 100 of them were selected to be part of the course. In this
way, Fundación Leer will be strengthening teachers at the beginning
of their careers, giving them a conceptual framework as well as
concrete tools to help children become autonomous readers.
FARO: a program to
foster reading promotion
Faro is a program launched by Fundación Hermanos Agustín y Enrique Rocca, who have associated
with Fundación Leer for its management and implementation. It started in 2011and will last three
years. Its aim is to improve the assistance given to schools in order to prepare their students more
efficiently, so that they can develop literacy skills and enjoy good quality literature texts. It is being
carried out in Campana and has three main lines of work: teacher training, improvements in school
libraries and fostering students to read. 3,000 students from ten elementary schools, seventy
teachers and ten principals will benefit from this program. In Campana, the plan of implementation
consists in four pillars of work: Teacher’s training, improvements in school libraries, stimulation of
students to read and revaluation of reading for pleasure. The recipients of this program are 3000
children of primary level of education from 10 schools located in Campana, 70 teachers from the
selected primary schools, 10 directors from these schools, 10 representatives from the respective
cooperatives and 9000 family members of the mentioned children of Campana.
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Fundación Leer
Annual Report 2011
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Alliances
with authorities
Agreements and joint work with Public
Authorities
During 2011, Fundación Leer deepened its strategic alliances with public
authorities of several provinces.
The Government of the City of Buenos Aires invited Fundación
Leer to participate in the annual selection of books for its program
Reading Schools: books were chosen in November. Teachers and
children literature specialists read selected and recommended
books for kindergarten, elementary and secondary schools.
The Education, Science and Technology Ministry of the province
of Catamarca and Fundación Leer continued the work started in
the province in the year 2010. In this framework, the provincial
government promoted the second and third provincial marathons.
A training program for representatives of all the elementary schools
in the Department of Capayán was delivered. As part of it, the
pedagogical and technical team of the Ministry worked together
with Fundación Leer specialists to help school supervisors replicate
the training in different sites of the province, as for example, Ancasti,
Valle Viejo, Fray Mamerto Esquiú and the Capital City. When the
training was completed a sample of ten participating schools were
visited to evaluate the improvement.
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Fundación Leer
During 2011, Fundación Leer signed a cooperation agreement
with the education authorities of the province of Salta to develop
a training program for school supervisors as well as for the
pedagogical and technical team of the Ministry. The authorities,
the professional team of Fundación Leer and the participants
evaluated positively this experience. It was agreed to continue the
program in 2012.
During 2011, jointly with educational authorities of Chubut and
Pan American Energy, Fundación Leer delivered workshops for 240
teachers on Reading Comprehension and Literature in Trelew and
Comodoro Rivadavia, respectively.
Readers Family Program, at Primary
School No. 411, Sarmiento, Chubut
Annual Report 2011
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Reading in the web: a site with
resources for teachers.
Awards and andknowledgements
Reading in the
web
The site Reading in the web – a virtual place focused in the teaching
of reading- was improved during 2011 with new resources and tools
for teachers. From the site teachers have access to different articles,
participate in forums coordinated by the Fundación specialists, publish
pedagogical experiences and obtain updated information about
seminars, conferences and other events.
Registration is free. The site has 5.000 registered active users, among
whom there are teachers, principals, education authorities and different
actors of the education community.
Reading in the web can be accessed from http://leerenred.leer.org.
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Fundación Leer
Reading and health
During the Centennial Conference
of the Argentine Pediatric Society,
Fundación Leer was awarded the
Centennial Merit Award to recognize
its commitment and dedication to the
welfare and health of the children of
our country.
New
acknowledgement
for Reading
Challenge
The program The Reading Challenge
implemented by Fundación Leer with the
support of the Municipality of Puerto
Madryn and the collaboration of La
Anónima Supermarket chain was declared
of Municipal Interest for the second year
in a row.
The Key to the City
The Major of the city of Rivadavia, Mr.
Sergio Build, honored Fundación Leer and
La Anónima with the key to the city for
having worked during four years in the
town to promote reading in children. The
ceremony took place in the municipal
library “Dr. Tomás Jofré”.
Annual Report 2011
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9 National
th
Reading Marathon
Main Ceremony
“We at the library of the EEM No. 1 René G. Favaloro
deeply thank you for the opportunity to stimulate all
the students in the country with this possibility of
feeling and living reading. From our side we can say
that this Marathon 2011 was a complete success: our
children fully answered, happily and creatively, to the
message of this event we librarians have anxiously
awaited for. We take every occasion offered to bring to
our children a book, a story, an anecdote, giving them
every productive experience that may inspire their
spiritual and intellectual growth”. EMiddle School No. 1
René G. Favaloro-Campana-Province of Buenos Aires.
Around 3,800,000 children,
teenagers and adults participated in
the 9th National Reading Marathon
On September 30 under the motto “Routes, roads and pathways made of paper and ink: a travel through books
in Argentina” the 9th. National Reading Marathon was carried out. The participation reached 3,535,844 children
and teenagers and 254,956 adults from 13,022 institutions in 2,434 different localities in the country.
On that day, the children –together with their teachers, families, volunteers and other members of the community- got together to spend hours reading and listening to stories, to participate in puppet theatres and plays
and be part of the most different reading activities.
Manuel Belgrano School, Córdoba
The Marathon had the support of education authorities, ministries, municipalities, publishing houses, mass media, civil society organizations, teachers, parents, community center leaders, physicians, health center personnel,
enterprise manager and personnel, who constantly gave their support and collaboration. Besides, there was a
raffle of 80 Reading Corners each of which had 200 new literature books for children and young people.
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Fundación Leer
School of general basic education No.
781, Chaco
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The 9th. National Reading Marathon
was made possible by:
The event at the Buenos Aires ZOO
was made by:
Main Supporters
Supporters
Friends
Media Supporters
Publishing House
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Fundación Leer
Annual Report 2011
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The provincial Reading Marathon
in
Catamarca
For the second consecutive year and jointly with the Education, Science and Technology Ministry
of the province of Catamarca, the 2nd. and 3rd. Provincial Reading Marathons were carried out
in the framework of a cooperation agreement for training of members of the pedagogical and
technical team of the ministry and supervisors of every level and subject.
The second Marathon had as its motto “Together towards a Reading Catamarca. Our country, our
province, our history”, whereas the third used “Together towards a reading Catamarca. Knowing
and enjoying our writers”. In them, provincial schools and institutions carried out reading activities
with the participation of all the community.
Rural School No. 485 at Paraje La
Estancia, Belén, Catamarca
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Fundación Leer
The Ministry authorities as well as the supervisors of
different levels spread the word about both marathons
and collaborated registering the institutions without
internet connection. It is worth mentioning the
participation of Catamarca writers, the development
of reading cafés, puppet shows, art workshops and
discussion panels about books. The Minister of
Education, Mr. Mario Perna, together with his colleagues
and a representative from Fundación Leer visited some
of the participating institutions.
Within the framework of these marathons, Fundación
Leer made a raffle of 200 books to create a Reading
Corner.
Personal
donations
International pages of Global Giving and
HelpArgentina
For the second year, Fundación Leer had permanent spaces in the international websites of Global
Giving and HelpArgentina, which are used by individual donors all around the world to support
solidary projects. Thanks to the donations received, a children library with 200 specially selected
books was created and training was delivered to the School 608 “Héroes de las Malvinas”, in
Quitilipi, province of Chaco.
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Contents and special
activities
Johnson &Johnson and Fundación
Leer: Solidary Promotion
Nueva Magazine and Fundación
Leer: “Together towards a reading
Argentina”
Fundación Leer and Nueva Magazine organized a contest for teachers
of kindergarten and elementary schools. An award was given to
participants who implemented creative classroom projects to foster
reading in students and their families. Teachers from all the country
sent their stories about experiences in the classroom. There were
four winners. Teachers who won the first prize received a netbook
for themselves and a Reading Corner for their school. The second
prize was 150 books for a Reading Corner at each of the winning
institutions.
It was an exclusive promotion for Supermercados La Anónima and
El Quijote. When buying different products by Johnson &Johnson
people entered into a raffle and the winners decided which schools
will be benefitted with two libraries equipped each one with 200 new
literary books for children and teenagers.
Banner from competition “Little journalists in action”
Fundación Leer and ADEPA (Argentine
Newspaper Association): “Little
journalists in action”
In this contest organized by ADEPA and Fundación Leer, teachers help
students read the newspaper. After reading newspapers during three
weeks, each participant chose one person related to the news in the
different sections and prepared the questions for one interview.
The jury evaluated children’s interviews and selected those interviews
noteworthy for its relevance and creativity of the questions and the
excellence of the writing.
The winning students had their articles published in national and regional
newspapers. They received 20 new literature books to take home and a
digital camera. Their teachers receive a portable PC and their schools,
100 new literary books for children and young people.
Press release from competition “Journalists for a day”
Fundación Leer, Continental Radio
and Santillana Publishing House:
“Journalists for a day”
This contest was aimed at children between 9 and 12 years of age
in all the country. To enter, the children sent short audio or text
messages, summing up in ten seconds what reading means to them
and its importance. The prizes were, for each one of the five winners,
20 new books to take home from Santillana Publishing House. Their
schools libraries received 110 new literary books for children and
teenagers.
Advertisement from Solidarity Promo
30
Fundación Leer
Annual Report 2011
31
Fundación La Nación: Award to the Education
Community.
This competition organized by the abovementioned Fundación had the support of Fundación
Leer and other organizations, with the objective to highlight those initiatives in schools of all
of Argentina geared to improve quality of education provided to students socioeconomically
vulnerable. It emphasized the efforts of committed teaching teams working creatively and
collectively to improve student comprehension in exact and natural sciences, social sciences,
language and literature. The winners were: School No. 430, San Martín, Colonia Dolores, province
of Santa Fe with its project OON OOEN SISHITAQ (We also can), the school of the Agricultural
Family, Colonia Alpina, Santiago del Estero, with “Trees for my community”, the technical school
No. 3 María Sánchez de Thompson, city of Buenos Aires with “ Reaping biogas from bacteria”.
School No. 430 “San Martín”, Colonia Dolores,
Santa Fe
Fundación Leer promoted a meeting on training, interchange and reflection to consider proposals
about teaching of reading in schools. It proposed
to each of the institutions a day to interchange
experiences with their teachers, in a training focused
in the recovery of speech skills, reading aloud
and reading comprehension, in order to learn the
curriculum contents and obtain knowledge.
It was, no doubt, a very enriching and widely accepted
meeting for all the participants who were motivated
and interested to update their knowledge and improve
teaching practices.
32
Fundación Leer
Children’s day in Bunge Argentina
next to Fundación Leer
On children’ s day and taking as a motto “The child, the book and
the family”, Bunge enterprise asked Fundación Leer to develop a
complete program for its employees. It consisted of the presentation
of a backpack with books and games selected by its specialists to
incentivize reading in the family. The main objective was to promote
reading at home, a highly valuable experience.
Reading kits for the Children’s Day
A celebration of Children’s Day
full of books!
Fundación Leer together with Acer Brag S. A. celebrated the
Children’s Day. Fundación Leer took part in the award of a
gift that the company gave to the children of its employees.
The proposal included the delivery of 569 books for children
of different ages. Each book has a label of the company and is
handed over in personalized handbags.
Annual Report 2011
33
Fundación Leer
in the
community
African Cats: Avant premiere
The Walt Disney Company gave the avant premiere of its movie
“African Cats” in benefit of the Fundación. The performances
were at the Unicenter Hoyts movie theatre, and were very well
received by the public.
37th. International Book Fair in
Buenos Aires.
Children’s day event, at Nucha Café,
Palermo
With the support and collaboration of Editorial Albatros, Fundación
Leer attended the 37th. International Book Fair. As it does every
year, the Fundación made its programs known to all the visitors.
This was a new opportunity to spread the word about its projects
and make more people to join in the objective of reaching a literate
and reading Argentina.
Fundación Leer was present in the
stand of Albatros
34
Fundación Leer
Manuel Belgrano School, Córdoba
African Cats, Avant Premiere
VIII Book Fair in Bragado
Exposolidaria
Children’s Day at Nucha
In the month of July, at the request of AcerBrag company, the
Fundación offered two training workshops during Bragado
Book Fair, one for parents and another for teachers. One of
the specialists of the Fundación presented a paper in a special
space for thought, professional updating and evaluation on the
importance of the role the parents play in establishing a reading
habit in children.
From September 30 to October 2, at the Rural in Palermo, more
than 150 not for profits organizations from all the country showed
the work they carry out, so to make aware and motivate an active
participation of the society in fields related to the social commitment
of the citizens. The Fundación was invited to participate and so
it did with a stand in which volunteers presented the activities
and programs it has been developing for the last 14 years. All the
organizations invited were carefully selected by an Honor Council.
To celebrate this day, Fundación Leer organized a “Story telling
afternoon”, at Nucha Café in Palermo Soho. There, children
discovered a magical world through stories and fantasy
characters. This event had the support of Sigmar Publishing Hous
and Sancor Products. The narrator was Marina Vázquez. All the
money collected went to the Fundación educational projects.
Annual Report 2011
35
Fundación Leer and Dietrich Mobile
Solutions
CREMOLE project International
Conference
Little Festival
In the month of November, Fundación Leer attended Little Festival,
a weekend devoted to music, workshops, open air games and shows
for all the family in the Buenos Aires Lawn Tennis Club. On behalf
of the Fundación, a specialized narrator told stories to children 4
to 7 years old, who were able to enjoy fantastical characters and
incredible stories.
36
Fundación Leer
Fundación Leer, an organization associated to Reading and Writing
for Critical Thinking International Consortium, was invited to
participate in the International Conference of the CREMOLE
(Create-Motivate-Learn) project, held in November at Cluj-Napoca
(Rumania). Two members of the team attended the meeting.
During six days, teachers and leaders of NGOs from more than
30 countries in America, Europe, Africa and Asia shared talks and
workshops examining strategies to motivate adults to participate
in training sessions. The members of the team participated in the
Annual Meeting of Critical Thinking International Consortium, a
net of organizations working to promote critical thinking among
children and young people.
For he second year in a row, thanks to the support of Dietrich,
and from the magazine Mujeres al volante we keep on making
recommendations and making notes about the different special
days in the year (winter vacation, mother month, etc.) for story
telling shared with children and family at home.
Fundación Leer and Staples in
favor of literacy
When school classes began, Staples gave its support to Fundación
Leer to develop actions oriented to incentivize children literacy,
earmarking part of its proceeds to the Fundación.
Annual Report 2011
37
Volunteers from all parts of
the country help Fundación
Leer
Volunteers
at Fundación Leer
Thanks to the help of more than 250,000 volunteers who work from different corners of the country or at
Fundación Leer headquarters in Buenos Aires, it was possible to participate in different events and carry out
numerous projects.
• 37th. International Book Fair in Buenos Aires
• Children’s day at Nucha Café for an afternoon of storytelling by María Vázquez with the support of Sigmar
Publishing House and Sancor with its product Chocolatada milk.
• Exposolidaria at La Rural in Palermo.
• Little Festival at the Lawn Tennis Club, a weekend for reading, music and open air workshops
• Reading marathon at Eterna Cadencia bookshop, in the framework of the 9th. National Reading Marathon
• Reading Marathon at Dain Usina Cultural bookshop, in the famework ot the 9th. National Reading Marathon.
• 9th. National Reading Marathon in different places in the country.
• 9th. National Reading Marathon at the Buenos Aires Zoo, as its main event
Volunteers at the 9th National Reading
Marathon
38
Fundación Leer
Volunteers at Nucha Café
“ I saw an ad in a magazine and I thought that the work of the Fundación was interesting and besides I had always been attracted by the idea of being a volunteer. I
think that the contribution of young people, in one way or other, to the promotion
of reading is a very important and satisfactory task. From then I started helping with
different things in the Fundación, in the National Reading Marathon, the Reading
Corners and even to go to some bookshop to read stories. There is nothing more
magical than seeing the children enjoy and get moved
by literary works and its characters. It makes me really
proud that young people come to give a helpful hand to a
foundation that works in favor of education, literacy and
the promotion of reading.“. Emanuel Fernández, 27 years
old, volunteer since 2006.
Annual Report 2011
39
Corporate volunteers
in action
Corporate
volunteers
Volunteers of Cencosud at School No. 4 “Domingo
Faustino Sarmiento”, Vicente Lopez
Voluntarios Citi Argentina en Rincón de Lectura
Volunteers of General Electric during the activity
“Storyteller Friends”
40
Fundación Leer
Fifteen volunteers form CITI Argentina made possible, once more, that
a school in Florencio Varela, in the greater Buenos Aires could have a
Reading Corner with 300 new books of literature for children. During a
special day, the Corner was built up and other repair work was carried
out.
With the support of Cencosud, a group of 21 corporate volunteers
participated in the creation of a Reading Corner with 300 new
books in school No.4 “Domingo Faustino Sarmiento”, Vicente López,
province of Buenos Aires. Training was also provided by specialists of
the Fundación to its teachers.
With the cooperation of 16 volunteers from General Electric Argentina
and in the framework of Reading Buddies, a day was devoted to reading
aloud to children. This day was celebrated in three schools of the cities
of Buenos Aires and Pilar. One hundred forty five new books were
distributed.
Thanks to the work of 120 volunteers from Direct TV, eight institutions
in the greater Buenos Aires were benefitted with the program Amigos
Cuenta Cuentos. During its development, volunteers shared story
reading with students from first, second, and third grade of the
morning and afternoon shifts.
More than 25 volunteers from Duke Energy Argentina went to
Kindergarten No. 916 “Dra. Cecilia Grierson” in Carapachay to read
aloud stories to children. The institution received 125 literature books
for children.
Corporate volunteers form HSBC Argentina, in the framework of the
program Reading is fundamental Argentina, participated in three
reading meetings in each of seven institutions in the provinces of
Chaco, Mendoza, Salta, Santa Fe, greater Buenos Aires and the city
of Buenos Aires. Six hundred seventy two new literature books for
children and young people were distributed among the different
centers.
As a celebration of children´s day, corporate volunteers from Total
Especialidades Argentina S.A. visited five schools in the greater
Buenos Aires and in the provinces of Chaco, Córdoba, Santiago
del Estero and Santa Fe. Stories were read and 524 books were
distributed for the libraries of the different schools.
In relation with the program Prepared for Life, a group of volunteers
from Monsanto Argentina visited six schools in Pergamino and
Zárate to share reading stories aloud. In this way, they gave children
the opportunity to share a different day. They were benefited with
100 new books of children and teenagers literature.
Annual Report 2011
41
Thanks to the support of 15 volunteers from American Express Argentina S.A., it was possible to
create a Reading Corner with 300 books in Kindergarten No.3 General San Martín in the province
of Buenos Aires. It was then opened, followed and evaluated.
Fundación Loma Negra actively participated in the program Reading Buddies. Volunteers made six
visits to Escuela No. 1, D.E. 04 “Alte. Brown” to read a story each time. They visited every grade in
elementary school, from first to seventh grade. The book read was given as a gift to the school and
also books were presented to 122 beneficiary children. Thus, a total of 163 new books reached the
school by means of this program.
kindergarten also received a total of 100 new books for children.
The corporate volunteers of the newspaper La Nación took part in the recording of children
books during a whole day. Afterwards, the recordings were distributed among different
institutions for the children to enjoy them.
On June 8th. within the celebration of the Solidarity Day, Santander Río celebrated a reading day
shared among 100 employees of different branches and the children attending the schools No.10
Julio Argentino Roca and No. 13 República de Chile. Besides, 100 books were distributed to those
school libraries.
Under the reading promotion program Reading Buddies
and with the collaboration of more than 20 volunteers
of Banco Macro a reading day was celebrated in
children’s day at the South-West Integrating Center in
the city of Rosario, province of Santa Fe. Books were
read and plastic activities were carried out. And a total
of 76 new literary books for children were distributed.
Volunteers of Cencosud at School No. 4 “Domingo
Faustino Sarmiento”, Vicente Lopez
Volunteers of Amex at the Municipal Kindergarten
No. 3 General San Martín.
Corporate volunteers from JP Morgan Chase Bank
aided in a reading promotion program which included
two visits to Kindergarten No. 2 of the city of Buenos
Aires to read a story and perform a plastic activity. The
Volunteers of Citi Argentina in the Reading corner
42
Fundación Leer
“It was a very nice experience, to be near the children and to feel their
freshness and their love for fantasy give you a different perspective of
important things. I think they enjoyed it very much. They as well as we felt
mutually loved and valued.” Diego, volunteer of Duke energy
Annual Report 2011
43
Fundación Leer
and the media
Lets all read, Página 12
Newspaper
A Marathon full of books,
Clarín Newspaper
La Nación Newspaper,
cover article
Reading, an open window, El Tribuno
Newspaper - Salta
La Nación Newspaper,
culture section
About four million kinds
purely reading, Perfil
Newspaper
The Reading Marathon started, La Prensa
Newspaper
Reading Marathon, “El Día”, Newspaper of La Plata
The pleasure of
redding, Noticias
Magazine
Libros abiertos
Revista Entrecasa
Argentina, a reader
“La Gaceta de Tucumán”
Telefé Noticias, News Broadcast
44
Fundación Leer
Municipal Libraries also take part in the National Reading Marathin, La Capital Newspaper,
Mar del Plata
Visión 7, TV Pública, News Broadcast
A way to enlight the love
for reading, Crónica News
Channel
Annual Report 2011
45
Acknowledgments
Carol Rasco, President and Chief
Executive Officer, RIF,
Canela
Isabel Friz
María Laura Martín
Carlos Rago
Gustavo Canevaro
Marcelo Galperín
Gabriel Matijas
Cristina Ramos
Sarah Klauss, Open Society Institute,
Luís Capua
Alberto García Hamilton
Alejandra Mejalelaty y Flia.
Paula Ramos
Svetlana Batrak, Open Society Institute,
Patricio Carvajal
Pablo Gianella
Fabiana Mejalelaty
Andrea Recagno
Dawn Tankersley, International Step by
Step Association,
Milva Castelini
Ignacio González García
Gustavo Mejalelaty y Flia.
Tristán Rodríguez Loredo
Guillermo Catalano
Diego Gourdy Allende
Eduardo Mejalelaty y Flia.
Julio Saguier
Ambassador Vilma Socorro Martínez,
U.S.A. Embassy in Argentina,
Daniel Cintrán
Patricio Guitart
Mario Mejalelaty y Flia.
Agustina Saladino
Graciela Ciro
Miguel Gusmano
Teófilo Mejalelaty y Flia.
Claudio Saladino
Alberto Colinas
Silvina Hojman de Madanes
Roxana Mejalelaty y Ariel Klein
Antonio Sajonia
Martín Cordovana
Claudio Ipolitti
Enrique Melina
Tito Schuticchio
Marina Cortés
Gerardo Gustavo Kabbache
Alejandro Mendiondo
Aldo Sessa
Ana Costa Méndez
Gustavo Koniczer
Mariel Morita
Luis Sessa
Pablo de Barrio
Federico Krum
Norberto Morita
Ana María Shua
Leandro de Sagastizabal
Jorge Labanca
Santiago Murman
Pedro Simoncini
Fernando de Vedia
Ignacio Lamastra
Santiago Murtagh
Jaime Subirá
Daniel Dessein
Miguel A. Laruffa
Emmanuel Nogueira
Flavia Tomaello
Ana María Díaz
Axel Leidi
Jorge Ouviña
Mariano C. Tomatis
Horacio Diez
Pablo Levy
Verónica Padilla
Nora Trumper
Cristian Dzwonik – NIK
Clara Levín
Romina Palermo
Alfredo Van Gelderen
Margarita Eggers Lan
Fernando Malenquini
Héctor Parreira
Felipe Videla
Wenceslao Esponda
Facundo Maña
Taira Peña
Aníbal Vigil
Carlos Etcheverrigaray
Ezequiel Mandelbaum
Fred Phillips
Valeria Vivani
Matías Farina
Silvana Marcovich
Sonia Pino
Norma Zanelli
Nicolás Ferrario
Lorena Marino
Ana María Pirra
Noris Zerdá
Matías Filippone
Francisco Mármol
Carlos Pla
María Freixas de Braun
Domingo Marra
José Pochat
Aleesha Taylor, Open Society Institute,
Liana Ghent, International Step by Step
Association,
Claudia Acuña
Francisco Almeida
Tatiana y Clara Almeida
Paula Aniasi
Juan José Badano
Pedro Luís Barcia
Pablo Benavides
Patricio Bernabé
Osvaldo Blanco
Sergio Bollini
Félix Bombarolo
Federico Braun (P)
Federico Braun (H)
Fernando Bravo
Patricia Campana
46
Fundación Leer
We sincerely thank the education
authorities, teachers and competent people
in education who allowed us to contribute
in the improvement of literacy of the
children in our country. We also thank those
entities, enterprises, publishing houses and
foundations that joined us and supported us
to develop and to implement our programs.
We also thank our volunteers and donors
for their commitment and generosity. And
our special thanks to the working team of
Fundación Leer.
Annual Report 2011
47
Sponsors
of Fundación Leer
We deeply appreciate the support
provided by the following
enterprises and organizations
during 2011:
PBB-POLISUR S.A. Plásticos Clauser S.R.L.
General Electric International, Inc.
PriceWaterhouseCoopers
GlaxoSmithkline Argentina S.A.
Revista Nueva
GlobalGiving
Rousselot Argentina S.A.
HelpArgentina
Henkel Argentina S.A.
S.A. Importadora y Exportadora de la
Patagonia
HSBC - La Buenos Aires Seguros S.A.
San Enrique Petrolera S.A.
Ingenio y Refinería San Martín S.R.L.
Siderar S.A.
IRSA - APSA – CRESUD
Staples
Johnson & Johnson de Argentina
e I.
S.A.C.
Stitchng Solidariteit Netherland Argentinie
Sugar&Spice S.R.L.
JPMorganChase Bank N.A. Sucursal
Buenos Aires
Tecpetrol S.A.
JPMorganChase Foundation
The Resource Foundation
TGN Transportadora de Gas del Norte S.A.
AcerBrag S.A.
Banco Santander Río S.A.
Dow Argentina S.A.
Minera Alumbrera LTD
ADEPA - Asociación de Entidades
Periodísticas Argentinas
Banelco S.A.
Duke Energy Argentina (Cerros Colorados S.A)
Tener S.A.
Ministerio de Educaciòn de Catamarca
BGH S.A.
Editorial Albatros S.A.I.C.
The Tinker Foundation Inc.
Allianz Argentina Cia. de Seguros
Generales S.A.
Ministerio de Educación de Salta
Bunge Argentina S.A.
Editorial Sudamericana S.A.
The Walt Disney Company (Argentina)
Monsanto Argentina
Cámara Argentina del Libro
Embajada de Australia
Tito Gonzalez Automotores S.A.
Monsanto Fund
Embajada de Suiza en Argentina
TOTAL Especialidades Argentina S.A.
OAS - Pan American Development
Foundation (PADF)
Toyota Argentina S.A.
American Women’s Club
Cencosud S.A. (Disco - Jumbo - Vea
- Easy - Más - Aventura - Blaisten Cencosud Shoppings)
Apache Energía Argentina S.R.L.
Central Puerto S.A.
AR ZINC S.A.
Citibank, N.A.
Banco Comafi S.A.
Coolmedia S.A.
Banco de Galicia y Buenos Aires S.A.
Culligan Argentina S.A.
Banco Macro S.A.
Diario Clarín
Banco Patagonia S.A.
Diario La Nación
Aluar Aluminio Argentino S.A.I.C.
American Express Argentina S.A.
DirecTV
48
GE Foundation
Fundación Leer
EMC Computer Systems Argentina S.A.
Fondation Air France
Fondation Air Liquide
OCA -Organización Coordinadora
Argentina S.A.
Fundación Diario La Nación
Open Society Foundation of London
Fundación Hermanos Agustín y Enrique Rocca
Open Society Institute of Development
Fundación Noble
Operation Canasta
Fundación Loma Negra
Pan American Energy LLC
Fundación Universal Assístanse
Patagonia Gold
UPS Foundation
Vale Argentina - Ex Potasio Río Colorado
(Minera)
Vitol Charitable Foundation
Xstrata Copper Argentina
FutureBrand Argentina
Annual Report 2011
49
Supporters
of the 9th. National Reading Marathon
ARBIA (Asociación de Radios Bonaerenses y del Interior de la
República Argentina), ARPA (Asociación de Radiodifusoras Privadas
de Argentina), ATVC, Arte a Babor, Banco Santander Río, Cencosud,
Chevron Argentina, Ediciones del Eclipse, Ediciones Iamiqué,
Ediciones Colihue S.R.L., Ediciones de la Flor S.R.L., Ediciones SM
Argentina, Editorial Albatros S.A.I.C, Editorial Guadal S.A, Editorial
Sigmar S.A.C.e.I., Editorial Andrés Bello Argentina S.A., Educación
Tributaria - Rentas Ciudad, Embajada de Estados Unidos, EMC,
Escribanía Esponda, Eurofood Argentina, Fondo de Cultura
Económica de Argentina, Grupo Editor Planeta, Grupo Editorial
Norma ,Grupo Macmillan, Grupo Santillana Argentina, Malba Fundación Constantini, Fundación Schcolnik, Supermercados La
Anónima, Editorial Océano, Pearson Education, Pictus S.R.L., Plan
Nacional de Lectura - Ministerio de Educación, Random House
Mondadori Argentina, Rentas de la Ciudad, Tito Scuticchio, Sessa
Editores, Sparkling, Sugar & Spice, Tecpetrol, Editorial Tinta Fresca,
Zoo Buenos Aires.
50
Fundación Leer
Annual Report 2011
51
Contributions
Contributions of
providing publishing
houses
Aique Grupo Editor S.A.
Editorial Albatros S.A.C.I.
Editorial Atlántida S.A.
A-Z Editora S.A.
Editorial Andrés Bello Argentina S.A.
Ediciones Colihue S.R.L.
Fundación Edelvives
Edebe S.A.
Ediciones de la Flor S.R.L.
Ediciones del Eclipse S.R.L.
Ediciones SM S.A.
Grupo Ilhsa S.A.
Editorial Guadal,
Ediciones Lamiqué S.A.
Kapelusz Editora S.A.
Pictus S.R.L.
Editorial Puerto de Palos S.A.
Editorial Estrada S.A.
Ediciones Santillana S.A.
Editorial Sigmar S.A.C.I.
Random House Mondadori S.A.
Tinta Fresca Ediciones S.A.
Fondo de Cultura Económica de
Argentina S.A.
Editorial Océano Argentina S.A.
52
Fundación Leer
Donations in kind
2011
ADEA ( Administradora de Archivos S.A)
A.D.I.R.A. (Asociación de Diarios del
Interior de la República Argentina)
A.R.B.I.A. Asociación de Radiodifusoras
Privadas de Argentina, A.R.P.A.
(Asociación de Radiodifusoras Privadas
de Argentina)
A.T.V.C. Asociación Argentina de
Televisión por Cable
Alejandro Raffo
American Women’s Club
Asociación Civil Contenidos - medios y
sociedad
Atento Argentina
Bacigaluppi Hnos
C5N
Cámara Argentina de Publicaciones
Canal 11 de Salta
Canal 13 de Ciudad de Buenos Aires
Canal 13 de Santa Fé
Canal 26
Canal 5 de Rosario
Canal 7
Canal 8 de Córdoba
Canal 8 de Mar del Plata
Canal 8 de Tucumán
Canal 9 de Bahía Blanca
Canela
Casa Natura
Cines Hoyts
Clara Levín
Clarín.com
Comandante Antártico de Ejército
CoolMedia
Culligan Argentina S.A.
Diario Clarín
Diario de Cuyo San Juan
Diario de Madryn
Diario de Paraná
Diario El Federal
Diario El Heraldo
Diario El Patagónico
Diario El Santa Cruceño
Diario El Sureño
Diario El Tribuno de Salta
Diario El Tribuno de Tucumán
Diario La Capital de Mar del Plata
Diario La Gaceta de Tucumán
Diario La Mañana de Bolivar
Diario La Opinión
Diario La República de Corrientes
Diario Nuevo
Diario de Santiago del Estero
Diario Primera Fuente de Tucumán
DIB (Diarios Bonaerenses)
Disney Channel
DyN - Agencia de Diarios y Noticias
Ecoclubes Argentina
Ediciones Abran Cancha
Ediciones del Eclipse
Ediciones Iamiqué
Editorial Albatros S.A.C.I.,
Editorial Alfaguara
Editorial Guadal S.A.
Editorial Longseller S.A.
Editorial Océano Argentina S.A.
Editorial Sigmar S.A.C.I.
El Patagónico de Chubut
Escribanía Esponda
Estudio Labanca & Asociados
Félix de Barrio
Fernando Bravo
Flia. Mejalelaty
Fondo de Cultura Económica de Argentina
S.A.
Fundación Andreani
Fundación Diario La Nación y Diario La
Nación
Fundación Noble
Fundación Pepsico
Fundación Schcolnik
Futurebrand Argentina
Grupo Santillana Argentina
HelpArgentina
Inforosario.com
Jefatura de Inspección Distrital de
Florencio Varela
Provincia de Buenos Aires
Kidsmart
Kidsnews
La Anónima (S.A. Importadora y
Exportadora de la Patagonia)
La Capital Net
La Mañana de Bolivar
La Nación on line
Lightech Argentina S.A.
María Inés Falcón
Mediaview
Migal Publicidad
Ministerio de Educación
Ministerio de Educación de la provincia
de Salta
Ministerio de Educación de la provincia
de Catamarca
Ministerio de Educación del Gobierno de
la Ciudad de Buenos Aires
NIK
Norte Misionero
Noti Rosario
Nucha
Nueva Rioja
OCA
Pepsi – Mirinda
Plan de Lectura Ministerio de Educación de la Nación
Plásticos Clauser S.R.L.
Publiaceras
Radio Continental
Radio Mitre
Random House Mondadori
Revista Enfoques Positivos
Revista Hacer Familia
Revista Impaciente Espera
Revista Intercole
Revista Mujer Única
Revista Mundo Chicos
Rosario Net
Sarmiento Publicidad Exterior
Sessa Editores
Sociedad Argentina de Pediatría
Spinazzola Vía Pública
Sugar & Spice
Syncromind
Telefé (Noticias, Canales del Interior
Institucional)
Terminal Saldias
The Walt Disney Company
Tinta Fresca
Tito Scuticchio - Disc Jockey
TN
UPS de Argentina
Vía Pública Patagonica S.A.
Virtual Company Services
Zoo Buenos Aires.
Annual Report 2011
53
Individual donors’
contributions
Ana Alles
María Averza
Adriana Avila
German Cagide
Gabriela Lorena Cambria
Carlos Etcheverrigaray
María Freixas de Braun
Félix de Barrio
Andrea Frankel
Melina Gaglio
Laura González
Eugenia Guerra
GabrielHassan
Silvina Hojaman de Madanes
Andreas Koch
Marisa Korenberg
Tamara Kukurutz
Ana Carolina Marchili
María Otero
Mariana Martin
Mariana Martínez
Elías y Matilde Mejalelaty
FabianaMejalelaty
Alejandra Mejalelaty
54
Fundación Leer
Patricia Mejalelaty
Carlos Miguens
Paula Mir
Mariel y Norberto Morita
Santiago Murtagh
Carlos Pla
Ana Pedernera
Denia Prado
Marta Przednowek
Carlos Rava
María Rey
Patricia Rico Flores
Sergio Rippol
Evangelina Rolandi
Sol Román
Paula Speroni
Silvia Tabanera
Nora Claudia Vergara
Carlota Villanueva
Marisa Weirn
Partners
Pablo Ader
Graciela Alfonso
Gabriela Altamira
Laura Arguello
Hilda Arnejo de González
Héctor Avaro
María Luisa Barboza
Lidia Barei
Lucila Barzizza
Gabriela Bejerman
Jorge Belluzo
Andrea Boisso
Federico Braun
Hugo Armando Burdman
María Amalia Capdevila
Juan Cardozo
María Eugenia Carrara
Denia Casano
Oscar Ciacciariello
Fabiana Clauser
Vicente Cofreces
Román Coll
Norma Coronel
Félix de Barrio
Flor Del Gizzo
Ana María Diaz
Sergio Domínguez
Jose Elbert
Federico Espinosa
Mónica Faber
María Luisa Fabricius
Juan Carlos Fernández
Nora Fiorini
Marcos Galeotti
Félix Galli
Marcelo Galperín
Marisa Gamboa
Daniel García
Indiana Gianelli
Gladis Gigirey
Alfredo Giglio
Federico Giménez Zapiola
Juan Carlos Giorgi
Catalina González
Ignacio Abel González
Diego González Condal
Silvia Grichener
Carina Grosso
Mónica Guevara
Alicia Guevara
Patricio Guitart
Julia Gutierrez
Gabriel Hassan
Mirta Hermoso
Ana Herrero
Juan Manuel Huerga
Cecilia Hvalsoe
Virginia Knezevic
Lucas Lagos
Margarita Ledesma
María Emilia Liebener
María Magdalena Llavar
Paola López
Verónica López
Isabel López
Elena López
Mariana Loscalzo
Marcelo Lozano
Silvina Madanes
María Lucrecia Madariaga
Jorge Marasco
Belén Martinez
Ivana Martínez
Elías Mejalelaty
Matilde Mejalelaty
Patricia Mejalelaty
María Elena Mena Terán
Raquel Mercado
Omar Minotti
Débora Miyara
Inés Montejo
Nancy Morinigio
Fati Mouzaffar
Patricia Moyano
Silvia Nini
Alicia Palermo
Juan Carlos Pallares
Diego Palma
Santiago Palma Cane
Ana Pedernera
Paola Penacchi
Maria Pensavalle
Gloria Pinto
María Pilar Planas
Maria Soledad Rodríguez del Prado
Martha Rolón
Sandra Romagnoli
Mónica Romero
María del Carmen Roncoli
Carla Rosenfeld
Marta Sáez
María Paz Sánchez
Yael Sardañons
Maria Laura Scarione
Lucia Schleich
Pedro Simoncini
Marcela Simonetta
María Adela Sorzio
Dora Sosa
Silvia Tabanera
Aldo Tamaki
Sabrina Tavella
Carlos Torchiaro
Mariela Torres
Silvia Vauquelin
Patricia Villalba
Gladis Warnes
Melisa Wortman
Nicolás Zeiger
Marcelo Zuliani
Annual Report 2011
55
Extent of the work done in
1997-2011
1- Tucumán;
Aguilares
Berruyacú
Cóndor Huasi
El Bracho-Cruz Alta
El Colmenar- Las Talitas
Ingeniero San Pablo
Juan B. Alberdi
La Cruz
Las Talitas
Lastenia
Los Nogales
Comuna Tafí VIejo
Lules
Marapa
Monteros
San M. de Tucumán
Santa Lucía
Yerba Buena
Villa de Leales
2- Mendoza:
Capiz
Chacras de Coria
El Resguardo
El Sauce
Godoy Cruz
Las Heras
Las Paredes
Las Tortuguitas
Los Corralitos
Luján de Cuyo
Maipú
Malargüe
Mendoza
Pareditas
Rivadavia
San Rafael
Uspallata
Villa Nueva
3-La Pampa;
Abramo
Arata
Bernasconi
Carro Quemado
Colonia Santa María
Cuchillo Co
Eduardo Castex
Gral. Acha
Gral. Pico
Guatrache
Intendente Alvear
Quehue
Quemú Quemú
Rancul
Santa Rosa
Santa Teresa
56
Speluzzi
Telén
Toay
4- Santa Cruz;
28 de noviembre
Caleta Olivia
Cañadón Seco
Cmte. Luis Piedrabuena
El Calafate
El Chaltén
Gobernador Gregores
Las Heras
Perito Moreno
Pico Truncado
Puerto Deseado
Puerto San Julián
Río Gallegos
Yacimiento Río Turbio
5 - Salta;
Cachi
Camp. Vespucio
Cerrillos
General Mosconi
El Potreo
El Tasil
Joaquín Gonzáles
La Silleta
Las Lajitas
Los Pozos
Lumbreras
Río Ancho
Río del Valle
Rosario de Lerma
Salta
Savador Mazza
Tartagal
Yariguarenda
6 - La Rioja;
Chepes
Chilecito
El Cadillo
El Retamal
Guandacol
La Rioja
Tilimuqui
7 - San Juan;
Chimbas
Rivadavia
Rawson
San Juan
Villa Independencia
Santa Lucía
Sorocayense
Zonda
Fundación Leer
8 - San Luis;
EL Caldén
Juana Koslay
Justo Daract
La Punta
La Totora
Quines
Río Grande
San Luis
Villa Mercedez
9 - Neuquén:
Arroyito
Andacollo
Añelo
China Muerta
Chos Malal
Cutral – Có
Junín de Los Andes
Neuquén
Picun Leufu
Piedra del Águila
Plaza Huincul
Plottier
Rincón de Los Sauces
S. M. de Los Andes
Senillosa
Sierra de Huantraico
Villa La Angostura
Vista Alegre Sur
Zapala
10 - Tierra del Fuego:
Río Grande
Ushuaia
11 - Santiago del Estero
Añatuya
Bandera
Beltrán
Herrera – Dpto. Avellaneda
La Banda
Lugones - Dpto. Avellaneda
Los Telares
Monte Quemado
Nueva Esperanza
Santiago del Estero
Simbolar
Villa Guasayán
Villa Salavina
12 - Córdoba:
Alejandro Roca
Alta Gracia
Anisacate
Arias
Arroyito
Bell Ville
Bengolea
Canals
Capilla del Monte
Charras
Córdoba
Dean Funes
Despeñaderos
Elena
Embalse
Gral. Cabrera
Gral. Deheza
Guatimozín
Hernando
Idiazabal
Jesus María
La Carlota
La Para
Laboulaye
Leones
Marcos Juarez
Matorrales
Mina Clavero
Monte Buey
Monte Cristo
Monte Maíz
Olaeta
Punta del Agua
Quebrada de Los Pozos
Río Cuarto
Río Segundo
Río Tercero
Saira
Salguero
San Francisco
San Javier
San Marcos Sud
Tanti
Ucacha
Vicuña Mackenna
Villa Allende
Villa Carlos Paz
Villa Concepción del Tío
Villa Dolores
Villa La Bolsa
Villa María
Villa Posse
Villa Sarmiento
13 - Jujuy;
Aguas Calientes
Hornillos
La Quiaca
Lib. Gral. San Martin
Palpalá
Perico
San Pedro
San Salvador de Jujuy
Uquía
14 - Formosa;
Clorinda
Comandante Fontana
Formosa
Laguna Naick-Neck
San Martín 2
15 - Corrientes;
Chavarría
Concepción
Corrientes
Empedrado
Esquina
Mercedez
Monte caseros
Paso de la Patria
Riachuelo
San Cosme
16 - Chubut;
Blancuntre
Chacay Oeste
Comodoro Rivadavia
Dolavon
El Hoyo
Esquel
Gan Gan
Gastre
Gobernador Costa
Puerto Madryn
Rada Tilly
Rawson
Sarmiento
Seprucal
Telsen
Trelew
Trevelín
17 - Chaco;
Campo Largo
Charata
Coronel Du Graty
Corzuela
Gancedo
Fontana
Makallé
Margarita Belén
Presidencia de La PLaza
P. Roque Saenz Peña
Puerto Tirol
Resistencia
Villa Ángela
Villa Berthet
18 - Santa Fe;
Alcorta
Aldao
Álvarez
Arroyo Seco
Calchaquí
Cañada de Gomez
Carcaraña
Casilda
Centeno
Correa
Esperanza
Fighiera
Firmat
Frontera
Funes
Gobernador Crespo
Granadero Baigorria
Máximo Paz
Mocoví
Pilar
Pto. General San Martín
Pujato
Rafaela
Reconquista
Rosario
Rufino
San Carlos Sud
San Jerónimo Norte
San Jorge
San josé de la Esquina
San Justo
San Lorenzo
Santa Fe
Santa Teresa
Sauce Viejo
Theobald
Timbúes
Tostado
Totoras
Venado Tuerto
Villa Cañas
Villa Constitución
Villa Gobernador Galvez
19 - Catamarca;
Andalgará
Belén
Londres
Recreo
Santa María
Santa Rosa
Sijan
San Antonio Fray
Mamerto Esquiú
San Fernando del Valle de
Catamarca
20 - Misiones;
APóstoles
Capiovi
Cmte. Andrés Guacurari
Eldorado
El Soberbio
Esperanza
Guatambú
Jardín América
Montecarlo
Oberá
Posadas
Puerto Iguazú
Puerto Piray
Puerto Rico
San Javier
San Pedro
San Vicente
Santa RIta
21 - Entre Ríos;
Alcaraz
Aldea San Antonio
Bovril
Colón
Colonia Avellaneda
Colonia Ensanche Sauce
Colonia Oficial Nº 6
Colonia Viraro
Concepción del Uruguay
Concordia
Diamante
El Cimarrón
El Colorado
General Campos
General Galarza
Gualeguaychú
Hasenkamp
La Paz
Los Charrúas
Paraná
San Justo
Santa Anita
Santa Elena
Seguí
Tabossi
Uruguay
Victoria
Villa del Rosario
22 - Río Negro;
Allen
Catriel
Choele-Choel
Chipoletti
Contr. Martín Guerrico
El Bolsón
El Cuy
El Foyel
El Manso
General Roca
Luis Beltrán
Peñas Blancas
San Antonio Oeste
San Carlos de Bariloche
Sierra Grande
Viedma
VIlla Regina
23- Antártida Argentina:
Base Esperanza
24 - Ciudad de Buenos Aires
Buenos Aires;
25 - Buenos Aires;
25 de Mayo
30 de Agosto
9 de abril
9 de Julio
Adolfo Gonzales Chaves
Adrogué
Aldo Bonzi
Algarrobo
América
Arrecifes
Avellaneda
Azul
Bahía Blanca
Balcarce
Banfield
Baradero
Barrio Las Mandarinas
Batán
Béccar
Belén de Escobar
Bella Vista
Benavidez
Berazategui
Berisso
Bocayuva
Boulogne
Bragado
Campana
Cañada Seca
Cañuelas
Capilla del Señor
Carapachay
Carlos Casares
Carlos Tejedor
Carmen de Areco
Carmen de Patagones
Casbas
Castelar
Castelli
Chacabuco
Chivilcoy
City Bell
Ciudad Evita
Ciudad Jardín
Ciudadela Norte
Claypole
Colón
Coronel Brandsen
Coronel Dorrego
Coronel Granadas
Coronel Pringles
De Bary
Del Viso
Dock Sud
Dolores
Don Torcuato
El Palomar
El Socorro
El Talar
Ensenada
Escalada
Escobar
Espartillar
Ezeiza
Ezpeleta
Fátima
Felipe Solá
Florencio Varela
Florentino Ameghino
Florida
Florida Oeste
Fontezuela
Francisco Ayerza
Garín
General Belgrano
General Lamadrid
General Mansilla
General Pacheco
General Villegas
González Catán
Grand Bourg
Gregorio Laferrere
Haedo
Henderson
Hudson
Hurlingham
Indio Rico
Ingeniero Adolfo Sourdeaux
Ingeniero Maschwitz
Ingeniero White
Isidro Casanova
Ituzaingó
José C. Paz
José León Suárez
José María Gutierrez
José Mármol
Junín
La Lucila
La Plata
La Tablada
Lanús
Laprida
Las Flores
Lincoln
Lobería
Lobos
Loma Hermosa
Lomas de Zamora
Lomas del Mirador
Longshamps
Los Polvorines
Luján
Manuel B. Gonnet
Manzanares
Mar de Ajó
Mar del Plata
Mar del Sur
MAriano Acosta
Martín Coronado
Martínez
Matheu
Máximo Paz
Melchor Romero
Mercedez
Miramar
Monte Chingolo
Monte Grande
Morea
Moreno
Munro
Muñiz
Necochea
Olivera
Olivos
Orense
Pablo Podestá
Pacheco
Pehuajó
Pellegrini
Pergamino
Pilar
Poblet
Pueblo Gouin
Quilmes
Quilmes Oeste
Rafael Obligado
Ramallo
Ramos Mejía
Ranelagh
Rauch
Remedios de Escalada
Rivadavia
Rivera
Roberts
Rojas
Roque Pérez
Saliqueló
Salto
San Andrés
San Antonio de Areco
San Antonio de Padua
San Fernando
San Francisco de Belloq
San Francisco Solano
San Isidro
San Jorge
San Justo
San Martín
San Miguel
San Nicolás de los
Arroyos
Santos Lugares
Sarandí
Sourigues
Tandil
Temperley
Tigre
Tolosa
Tornquist
Tortuguitas
Tres Arroyos
Troncos del Talar
Urquiza
Vedia
Vicente López
Victoria
Villa Adelina
Villa Ballester
Villa Bosch
Villa Cacique
Villa de Mayo
Villa Domínico
Villa Elisa
Villa Fiorito
Villa Gobernador
Udaondo
Villa Lynch
Villa Martelli
Villa Sauze
Virreyes
Wilde
William Morris
Zárate
Coverage map
2010 + these
localities
Annual Report 2011
57
The resources
Perspectives
and their application
During the year ended December 31, 2011, thanks to the contributions received from private enterprises, institutions,
foundations and people, nationally and internationally, all driven by a strong commitment to education and the future
of the youngest living in all of the República Argentina, it was possible to put in the hands of 125,480 children the
amount of 93,468 new books of children literature and to give training to 1,739 teachers. Besides, in the 9th National
Reading Marathon participated 3,800,000 children, young people and adults from all around the country.
In 2012 we celebrate 15 years of uninterrupted work in our country, and we have presently an important number of projects to which
we endeavor as we are doing from the first day, and with the same conviction we will use our efforts and experience to achieve a better
promotion of reading among the children in our country.
In this same line, we will keep on reinforcing training for teachers and other mediators who act as promoters of reading, offering them
training and new resources so they could have better and wider selection of tools to bring children near the books. We will do our best to
achieve that an ever increasing number of children have access to books at school and other community spaces and also at home.
We will reinforce distance training and the projects in the pipeline because in this way we can reach the farthest points in the country,
favoring those teachers who are not able to receive training in person.
As we are well aware of the impact that new technologies have in education, and their reach they already have in the Argentine education
system, we will work in a new project that uses this mean to bring children nearer critical thinking.
The resources and their application
Current Income
$
We will keep on working in coordination with the Ministries of Education in all the country, focusing in the spreading of knowledge and the
use of the criteria of good practices for the teaching of reading, developed by Fundación Leer.
$
Contributions and Donations
In cash
5.816.022
In kind
1.139.024
Once more we will organize the 10th National Reading Marathon, aiming to reach a greater number of children and young people in all
of the country, giving the opportunity to work in favor of a literate and reading Argentina to everybody who believes that it is possible to
reach this objective.
6.955.046
Subtotal
Other income
Net financial results
Subtotal
Total
Use of resources
58
Fundación Leer
Administrative Board
557.437
557.437
7.512.483
$
Program expenditures
Administrative expenditures
Depreciation of durable consumer goods
6.845.488
242.437
21.679
Total
7.109.604
The balance sheet of Fundación Leer is audited every year by PriceWaterhouseCoopers. On April 4, 2012 they have presented their report
without observation on the accounts closed on December 31, 2011.
To obtain a complete copy of said balance, please contact: Executive Office, Fundación Leer, Av. Cerviño 4407/17 1er. Piso, (C1425AHB),
Buenos Aires, or [email protected].
Annual Report 2011
59
www.leer.org.ar
Av. Cerviño 4407, 1º piso - Buenos Aires - Argentina
Tel-Fax: 54-11-4777-1111 - E-mail: [email protected]
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