Uncompromising Function, Unparalleled Style.

Transcription

Uncompromising Function, Unparalleled Style.
Harley Apparel
®
Uncompromising function, unparalleled style.
MotorClothes gear fits and delivers like no other. With it,
you’re ready for whatever comes your way.
®
For Lisa Wright (Right, with Stephanie Jones),
the function of MotorClothes® leather
is followed by the fun. “When I’m all dressed
up in leather, there are women who’ll look
at me with smiles on their faces, and I’ll
always say, ‘You know, you oughta try it.’ ”
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Harley Apparel
®
I
magine riding your
motorcycle through
the dull gray bite of a
Chicago morning at
4:30 a.m. The wind is
taunting you, and the
chill is threatening an
unwelcome stay in your bones.
Kathie Hiatt doesn’t have to imagine. She lives it. On purpose.
“People are usually like ‘Are you nuts?’ ” she laughs.
“But when I sit on that bike and I look in its mirror,” she says with
her trademark intensity, “I see me at 20. I feel like I’ve stepped
back in time inside myself, and that really wild side of me is able to
come out. You’re on the bike, this big machine, and you’re in control. It’s empowering, liberating and exciting all at the same time.”
And geared up in MotorClothes® apparel, she’s prepared for
anything. “One of the most fantastic pieces of equipment Harley
has ever made is the Switchback Jacket,” says Hiatt, 48, a personal
trainer. “Oh my god! This year, I rode through the first week of
December in Chicago.”
Versatile products like the Switchback Jacket make it possible. As the authority on motorcycle gear, Harley-Davidson
MotorClothes apparel has many more just like them. Protection,
climate control, versatility, whatever — it’s the best gear a rider
can equip themselves with, no matter the situation.
Kathie, who rides a 2007 Street Glide® motorcycle, also wears
the FXRG® full face helmet, which she likes because it protects
her face from road debris as well as her skin from the sun. “People
say I don’t look my age,” she says. “Of course I wear sunscreen,
but the helmet is a big part of that, too. I don’t want my face to
look like a saddle.”
MotorClothes apparel isn’t just a scaled-down version of gear
built for men. It’s clothing that delivers comfort and performance
without sacrificing a feminine silhouette. It’s industry-leading innovation combined with great fit, solid function and a commitment to variety. And it wouldn’t be Harley-Davidson gear without
reams of input from real riders.
“I like to be comfortable
and casual, but also make
a statement. Yes, I’m a
professional, but I’m also
a woman Who rides a
bike. I want to be noticed.”
Stephanie Jones
“Normally, I’ll just wear black, but Harley’s color selection is
fantastic,” says Stephanie Jones, a 46-year-old associate director of
pre-college programs at Kettering University in Flint, Mich. She’s
been riding for nine years, ever since she and four friends decided
they were tired of riding on the backs of their husbands’ bikes.
“Anything leather I love,” she says. “I have a shirt with fringes. And as a woman, you still want to look feminine on the bike, so
the shaping and styling help show that off.”
Stephanie learned to ride with the encouragement and guidance of her church pastor and riding mentor, and recently bought
her latest bike, a 2006 Softail® Deluxe motorcycle. She participates
in a 15-member motorcycle ministry through her church, riding
on Sundays to visit the sick. Her example has inspired her brother,
sister and brother-in-law to ride, and her 20-year-old son, too.
It’s all part of how riding makes her feel.
“You want to be someone else,” she says. “I work in an office, so
I have to dress up every day, and for church I dress up. So when I
get on my bike, I like to be comfortable and casual, but also make
a statement. Yes, I’m a professional, but I’m also a woman who
rides a bike. I want to be noticed.”
“when I sit on that bike and I look in its mirror, I see me at 20.
I feel like I’ve stepped back in time inside myself,
and that really wild side of me is able to come out.”
kathie hiatt
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“You oughta try it”
like kathie and stephanie, lisa wright speaks boldly
because she knows she can back it up. She’s friendly and
approachable. But there’s an edge to her, a craving for energy and
laughter, and it’s fueled in part by the rider lifestyle.
As a rider and a mother, Lisa loves it when her 9-year-old
daughter sings from a perch on the back of Lisa’s 2007 Fat Boy®
motorcycle. When she pleads with her mom to let her wear her
little leather chaps to school, Lisa compromises by allowing her
the leather jacket, the one with all the patches.
At 43, the Fort Wayne, Ind., resident knows she’s raising the
next generation of riders. But she pauses when she considers her
14-year-old son Devin.
She hopes her riding will teach him just what a strong woman
is, “how she isn’t necessarily going to ride behind you, but be
your equal and be your partner.”
“Everywhere I go,” Lisa says, “when I’m all dressed up in leather,
there are women who’ll look at me with smiles on their faces,
like, ‘Wow that’s really cool.’ Or say, ‘That looks like fun.’ And I’ll
always say, ‘You know, you oughta try it.’ ”
Kathie Hiatt would like to become a Rider’s Edge® Instructor,
so she can help as many people as possible experience the joy of
motorcycling. In the meantime, she recalls a story from when
she first purchased her bike. “My buddy said, ‘Oh, you can’t get a
motorcycle; the hot chicks ride in back.’ I said, ‘Someone has to
break ground for the hot chicks then.’ ”
Stephanie
Jones
Lisa
Wright
Kathie
Hiatt
Burton, Mich.
Fort Wayne, Ind.
Darien, Ill.
Age 46
Age 43
Age 48
Occupation
Associate director
of pre-college
programs
Occupation
Permanent
makeup artist
Occupation
Personal trainer
Started riding
1999
Current bike
2006 Softail®
Deluxe
When not riding
Stays active with
her church
Why she loves
her Softail “Two
of my last three
bikes were Sportster® motorcycles,
but my Deluxe
feels like it was
built just for me.”
Started riding
2007
Current bike
2007 Fat Boy®
When not riding
Roots for the
Indianapolis Colts
Music that inspires her to ride
“Songs that, if I
were to close
my eyes, I’d feel
my heart move
ahead of me like
I do on my bike.”
Started riding
2007
Current bike
2007 Street Glide®
When not riding
Practices
tae kwon do
What inspired
her to start riding “Part of it was
because everyone
told me not to!”
www.harley-davidson.com/womenriders
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Harley Apparel
®
1
Gear up Climate control, protection,
versatility and fit — from comfort
and performance to uncompromised
style and sizing, MotorClothes apparel has you covered. With our
custom line of women’s gear, the
road isn’t the only thing with curves.
®
®
1
Eyewear
Our performance
eyewear is designed with the
latest in roadworthy technology.
2
Jacket
Harley® understands the mystique of wearing
leather. But our
jackets work
hard, too, and are
designed for the
rigors of the road.
You’ll find leather
and nylon options
for all climates.
3
Helmet
Wearing a helmet
that meets DOT
requirements
is necessary in
some states. Our
lineup of helmets
made exclusively
for women are
both stylish and
protective.
5
Pants
Our line includes
protective leather
chaps, performance FXRG®
pants that zip to
an accompanying
jacket, and denim
jeans for both
comfort and style.
We’ve perfected
the union between smarts
and toughness.
MotorClothes
gear proves it:
1.
2
4
6
Footwear
Harley-Davidson®
footwear features
sturdy oil-resistant
outsoles and
Goodyear ® welt
construction. You
won’t want to ride
in anything less.
3
Visit HarleyDavidson.com to
view our latest
MotorClothes
catalog page by
page, or pick
one up at your
dealership.
>Cream City Leather Jacket and Chap
Where comfort and performance meet
ultimate style and femininity. Matched
top-to-bottom for a complete leather
look that’ll stand out in a crowd.
>Miss Enthusiast 3-in-1 Jacket The ultimate in convertibility.
With a removable hoodie, fixed poly-mesh lining and midweight
leather jacket, you can mix and match to suit the scene.
Never just a jacket Our women’s jackets fuse function and
performance with style cues both traditional and cutting
edge. Looking good is great. But knowing you’re ready for
anything that comes your way is even better.
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Body armor
Removable
and adjustable
lightweight armor
provides impact
resistance at
shoulders, elbows
and back in
most jackets.
2.
Waterproofing
Most leathers are
treated for water
resistance and
many styles of allweather outerwear
feature waterproof,
breathable nylon
and sealed seams
for ultra protection.
3.
Reflective graphics
Piping and reflective details increase
your visibility.
>Switchback
Jacket Textile
outer panels zip off
to create a mesh
jacket that’ll cool
you off.
4
Gloves
Gloves built for
riding add comfort, protection
and a firm grip.
6
when kathie hiatt first purchased her bike,
“My buddy said, ‘Oh, you can’t get a motorcycle;
the hot chicks ride in back.’ I said, ‘Someone
has to break ground for the hot chicks then.’ ”
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Take it on
with tech
Performance MotorClothes
apparel is the irrefutable
leader in performance riding
gear designed specifically
for women. Made from the
highest-quality materials,
it’s both durable and versatile.
stumped about a word or term? check the glossary on page 42.
4.
>Detour Windproof
Jacket High-density fleece withstands big breezes.
Wear it alone or
as an extra layer.
Versatility Our gear combines
leading-edge design with
functional features. Innovations
like Switchback Technology
make it easy to adapt your gear
to meet the riding condition.
>Jettison Jacket Meet the very definition of versatility. Waterproofing keeps you dry. Front and back venting regulate temperature. And
removable body armor provides extra protection.
Venting
Regulate your
body temperature
with all-over
mesh jackets
or strategically
placed vents for
maximum airflow.
www.harley-davidson.com/womenriders
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Harley Apparel
®
Helmets A woman’s helmet
is no longer just a sized-down
version of a man’s. With an
interlocking liner, it’s engineered
for a custom fit. Common sense
touches like a pony-tail cut out
and an anti-static liner reduce
helmet hair. And all our helmets
meet DOT requirements.
Q& A
C
A lifelong
passion
If there is a story behind
MotorClothes apparel, one
person knows it well.
Karen Davidson, general
merchandise creative
director and great-granddaughter of founder William
A. Davidson, has been
with the division since it
started in 1989.
®
A
B
Do you have an “every-woman-rider-hasto-have-it” MotorClothes piece?
Our lineup of helmets made exclusively for women come in a variety
of styles to suit you best. Choose from the Skyline Full Face (A)
or ¾ (B) helmets. Or, for an added measure of flair, try the Bling Skyline
Half Helmet (C) which is emblazoned with a crystal Bar & Shield.
Protection built from experience Our exclusive women’s-only
helmets and industry-leading performance eyewear prepare you for
whatever the road sends your way. Because when it comes to
being ready and feeling comfortable on the road, only first-rate will do.
D
E
“I’d recommend a convertible multi-functional jacket for temperature and weather
changes. They have venting options or
zip-off panels for optimal cooling, and a
warmth liner or removable hooded liner.
For distance riding, the FXRG® line.”
Why are more women riding now than two decades ago?
“Now is the time for women to do anything they want! They have
been avid enthusiasts and riders since the beginning. Throughout
Harley’s history, the company has recognized women’s involvement in the sport. Starting in 1915, accessories were designed to
keep women passengers comfortable. That year, the company introduced a rear skirt protector and dual-fabric lap blanket — with
attached muff. In 1932, the Harley-Davidson accessories catalog
cover featured many photos of women on motorcycles.”
What about riding appeals to women? “The feeling of freedom,
adventure and empowerment.”
F
Your dad, Willie G. Davidson, taught you to ride as a child.
What was it like growing up in the Davidson family? “A never-
Performance Eyewear Designed exclusively for motorcycle
riders to provide the best in comfort, protection and style. Our
lenses incorporate the latest technology to ensure the most
accurate vision possible, regardless of road or weather conditions.
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stumped about a word or term? check the glossary on page 42.
Streamline Eyewear (D) responds to riders’
needs. A unique midframe keeps elements
out, then removes to easily convert into
sunglasses. Day/Night lenses change with
light conditions in seconds and are also
available in prescription lenses. Performance
Eyewear comes in many other great styles,
such as Cycle Diva (E) and Silver Banner (F).
“Now is the time for
women to do
anything they want!”
Karen Davidson, general merchandise
creative director
experiences. The dealership holds the key to connections — from
women sales managers to Rider’s Edge® Instructors. Women riders
tend to be good advocates for the sport.”
What do you love most about the FXRG line? “The versatility of
the pieces and the fact they don’t require extra rain gear. Nobody engineers gear for rider comfort like Harley-Davidson.”
The success of MotorClothes has proven the value of functional,
intuitive design meeting fashion. What’s in store for the
line in the future? “More design and fit diversity. Just as this
brand encourages freedom and individuality for all, MotorClothes will take the lead with design and fit diversity for the
brand enthusiast.”
ending adventure as we lived through decades of major changes
at the company. Among ourselves, we share a lot of ideas for
making product and experiences better for the enthusiasts.”
What is one of your all-time favorite historic Harley-Davidson
motorcycle designs? “The 1977 XLCR Café Racer.”
How important is a mentor for women who might be interested
in getting involved in riding? “The camaraderie around this
“The Night Rod® Special — but any of the V-Rod® motorcycles are
outstanding performers with rebel attitude.”
sport is far-reaching. Motorcycle clubs started forming in the
early years. It doesn’t take much networking to find many likeminded women who are interested in beginning motorcycle
What do you do when you aren’t riding? “Work a lot. There are
What is your current favorite Harley-Davidson motorcycle?
too many great ideas that need to be done.”
www.harley-davidson.com/womenriders
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