NEWJULY SCRATCHERS!

A Sales Guide for Virginia Lottery Retailers
July 2016
NEW JULY SCRATCHERS!
$500,000 DRAWING 10.5.16
GRAND PRIZE
& UP TO
LOOK FOR SCRATCHERS WITH
150 DAILY CASH PRIZES ON VALOTTERY.COM
Be sure to tell your players about the NEW eXTRA Chances Grand
Prize Drawing on 10.5.16!
FOR 2 EXTRA CHANCES TO WIN
150 DAILY CASH PRIZES
Entry Period: 6/28/16 – 9/30/16
eXTRA Chances gives your players an extra chance to win with non-winning
Scratchers – with Daily Cash Prizes online and a $500,000 Grand Prize Drawing.
$500,000 GRAND PRIZE DRAWING
Players can enter all of their non-winning Scratchers with eXTRA Chances into the
promotion to the right.
Entry Period: 6/28/16 – 9/30/16
Draw Date: 10/5/16
New Scratchers with eXTRA Chances come out every month, so help your players find
.
the Scratchers with
LET YOUR PLAYERS KNOW THAT THESE
PRINT ‘n PLAY GAMES LAUNCH JULY 10, 2016
Games
Top Prize
Price
Top Prize Odds
Overall Odds
Replaces
CROSSW
bullseye
ORD
rockin’
blackjack
classic
$10,000
$20,000
$10,000
$20,000
$30,000
$2
$3
$2
$3
$2
1 in 240,000
1 in 280,000
1 in 240,000
1 in 280,000
1 in 240,000
1 in 4.41
1 in 3.77
1 in 4.60
1 in 3.77
1 in 4.61
WEDNESDAY
TUE
SDA
Y
MONDAY
BETTER PRODUCT PLACEMENT RESULTED
IN HIGHER SALES
Sales Rep Roy Lowery and owner Raj Patel
were looking for ways to increase Lottery
sales at Signal Hill Sunoco located in
Manassas. Raj was in the process of
remodeling his store when Roy suggested on
moving the scratch display to a more visible
location to help increase revenue. Roy and
Raj decided to strategically place an overhead
display in between the 2 cash registers right
at the point of purchase.
AS A RESULT, SALES INCREASED 18%!
Ask yourself, is your Lottery Scratch Display in
the most visible location in your store?
NEW LAW EFFECTIVE JULY 1 BANS PLAYING
LOTTERY BY COURIER IN VIRGINIA
You may have heard about apps that claim
they’ll help you play lottery games on your
smartphone from anywhere. Such apps
gained increased popularity during the billiondollar Powerball jackpot run earlier this year.
• These apps and their operators are not licensed by the
Virginia Lottery. Only licensed retailers can sell lottery
products in Virginia.
• The new law explicitly makes “Ticket Courier Services”
illegal in Virginia.
• If you have questions, please feel free to contact your
Virginia Lottery sales representative.
NEW
JULY
SCRATCHERS
LAUNCHING JULY 5, 2016
NEW GAME,
SAME NAME.
PLEASE ACTIVATE AND PUT OUT FOR SALE BY
JULY 7, 2016
DOUBLE SHOT CROSSWORD
#1634
$3 Game
UPC: 617189 016342
Pull Game: BIN #: 2nd Display: Vending: Notes: $500 FRENZY
#1663
$5 Game
UPC: 617189 016632
Pull Game: BIN #: 2nd Display: Vending: Notes: we’re game
play responsibly. Must be 18 or older to play.
Virginia Problem Gambling Helpline: 1-888-532-3500
CASH MULTIPLIER
#1638
$5 Game
UPC: 617189 016380
Pull Game: BIN #: 2nd Display: Vending: Notes: 20X THE MONEY
#1689
$10 Game
UPC: 617189 016892
Pull Game: BIN #: 2nd Display: Vending: Notes: Odds of winning top prize in each game: Double Shot Crossword: 1 in 1,142,400; $500 Frenzy: 1 in 1,530;
Cash Multiplier: 1 in 1,060,800; 20X The Money: 1 in 1,162,800.
©2016 Virginia Lottery. valottery.com
BACK BY POPULAR DEMAND | JULY 1, 2016 – JUNE 30, 2017
LAST YEAR WITH RAISE THE BAR
+8.8%
IN SALES
versus prior year
+8.8%
IN SALES
versus prior year
+3.7Million
IN COMMISSIONS
+3.7Million
IN COMMISSIONS
awarded
+1.1Million
IN PRIZES
awarded
+1.1Million
IN PRIZES
WANT TO EARN MORE COMMISSION AND INCREASE SCRATCH SALES? TRY THESE TIPS:
• Sales of new games are highest the first week, • Keep your ticket bins filled at all times and
so activate and put them out for sale the
have plenty of backup stock on hand, since
minute you receive them.
the month of July is a prime selling period for
Scratchers.
• Consider double facing new games to help
increase sales and profits.
we’re game
Playbook is published monthly for retailers and other partners of the Virginia Lottery.
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500
Odds of winning top prize in each game: Cash In A Flash: 1 in 1,224,000; Double Shot Crossword: 1 in
1,142,400; $500 Frenzy: 1 in 1,530; Golden Spades: 1 in 1,305,600.
Odds of winning the $500,000 Grand Prize Drawing or Daily Cash Prizes in the eXTRA Chances
Promotion depend on the total number of entries received.
For additional information visit valottery.com/retailer
FOR A CHANCE TO EARN ADDITIONAL MONEY THROUGHOUT THE YEAR, ACTIVATE AND PUT
OUT FOR SALE AT LEAST ONE PACK OF EVERY NEW GAME WITHIN 3 DAYS OF THE LAUNCH.
ACTIVATE EARLY • INCREASE SALES • GIVE PLAYERS NEW GAMES
PART ONE
PART TWO & BONUS
PART THREE
EACH LAUNCH
a drawing for a
chance to win
EACH QUARTER
a drawing for a
chance to win
YEAR END
a drawing for a
chance to win
+8.8%
$100
IN SALES
versus prior year
+3.7Million
$250
IN COMMISSIONS
awarded
+1.1Million
IN PRIZES
$500
in Visa gift cards
in Visa gift cards
in Visa gift cards
ONLY for retailers that
activate at least one pack
of every new game
within the first three days.
ONLY for retailers that
have activated at least
one pack of every new
game launched during
the quarter within the
first three days.
ONLY for retailers that
have activated at least one
pack of every new game
launched during the year
within the first three days.
4 STORES PER SALES REP WILL WIN
FOR EACH LAUNCH, QUARTERLY & YEAR-END DRAWING
EVERYONE WINS!
Retailers who are not selected during the quarterly drawing will receive $50 in Visa gift cards.
If a retailer misses a launch they are eligible for other launches and quarters,
but disqualified for the current quarter and year-end drawings.
we’re game
Playbook is published monthly for retailers and other partners of the Virginia Lottery.
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500
For additional information visit valottery.com/retailer