June Playbook - Virginia Lottery

A Sales Guide for Virginia Lottery Retailers
June 2016
NEW JUNE GAMES!
!
ST H
LA NT ER
MO NT
TO
E
$500,000 DRAWING 7.1.16
GRAND PRIZE
& UP TO
150 DAILY CASH PRIZES ON VALOTTERY.COM
Don’t forget, all Scratchers with the eXTRA Chances logo purchased
between January and June are eligible for entry.*
Help your players look for Scratchers with
valottery.com for a chance to win.
and remind them to enter on
* Entries received after 6/27/16 will be entered into next quarter’s Grand Prize Drawing.
LOOK FOR SCRATCHERS WITH
FOR 2 EXTRA CHANCES TO WIN
$500,000 GRAND PRIZE DRAWING
We’ll also be giving away 100 Cash Cards ranging
from $25 – $100
Entry Period: 3/29/16 – 6/27/16
Draw Date: 7/1/16
ENHANCED SUBSCRIPTIONS COMING SOON TO VALOTTERY.COM
This summer, the Virginia Lottery will launch a new, enhanced subscriptions system on valottery.com.
This is a long-planned modernization of our Internet subscriptions program, that launched in 2005.
Two games will be offered at launch: Mega Millions and Powerball. Players can subscribe from two
weeks to a year, and they can upgrade their subscriptions with Megaplier and Power Play.
To subscribe, users must have a valid Virginia mailing address and be at least 18 years old. Identity and age will be verified through
the system’s software, and geolocation technology will confirm that players are present in Virginia when they log on to subscribe.
Responsible gaming limits will be in place to discourage excessive spending, and a self-exclusion option will be available for players
with gambling problems.
The Lottery looks forward to cross-promoting this exciting new web feature to drive subscribers back to Lottery retailers.
Some advertising is planned for later this year.
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Playbookisispublished
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forretailers
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VirginiaLottery.
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Playbook
©2016
Virginia
Lottery
•
900
East
Main
Street
•
Richmond,
VA
23219
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
VirginiaLottery
LotteryExecutive
ExecutiveDirector
Director Paula
PaulaI.I.Otto
Otto
Virginia
Retailer
Hotline
1-800-654-2500
Retailer Hotline 1-800-654-2500
Odds of winning top prize in each game: Cupcake Cash: 1 in X,XXX; Cash Vault: 1 in XX,XXX;
Odds of winning top prize in each game: Fast $50’s: 1 in 489,600; Cash in a Flash: 1 in 1,224,000; Double
Rolling Dice: 1 in 1,224,000; Super Red Hot Crossword: 1 in XXX,XXX; Frogger: 1 in X,XXX,XXX;
Dollar Fortune: 1 in 1,060,800; Money Bag Doubler: 1 in 1,049,143; $1,000,000 Bankroll: 1 in 1,305,600.
Golden Spades: 1 in X,XXX,XXX.
Odds of winning the $500,000 Grand Prize Drawing or Daily Cash Prizes in the eXTRA Chances
Odds of winning any prize in the eXTRA Chances Promotion depend on
Promotion depend on the total number of entries received.
the total number of entries received.
For additional information visit valottery.com/retailer
For additional information visit valottery.com/retailer
JUNE
SCRATCHERS
LAUNCHING JUNE 7
PLEASE ACTIVATE AND PUT OUT FOR SALE BY
FAST $50’S
#1656
$1 Game
UPC: 617189 016564
Pull Game: BIN #: 2nd Display: Vending: Notes: CASH IN A FLASH
#1658
$2 Game
UPC: 617189 016588
Pull Game: BIN #: 2nd Display: Vending: Notes: JUNE 9, 2016
MONEY BAG DOUBLER
#1602
$5 Game
UPC: 617189 016021
Pull Game: BIN #: 2nd Display: Vending: Notes: we’re game
play responsibly. Must be 18 or older to play.
Virginia Problem Gambling Helpline: 1-888-532-3500
DOUBLE DOLLAR FORTUNE
#1559
$5 Game
UPC: 617189 015598
Pull Game: BIN #: 2nd Display: Vending: Notes: $1,000,000 BANKROLL
#1642
$10 Game
UPC: 617189 016427
Pull Game: BIN #: 2nd Display: Vending: Notes: Odds of winning top prize in each game: Fast $50’s: 1 in 489,600; Cash in a Flash: 1 in 1,224,000;
Double Dollar Fortune: 1 in 1,060,800; Money Bag Doubler: 1 in 1,049,143; $1,000,000 Bankroll: 1 in 1,305,600.
©2016 Virginia Lottery. valottery.com
DID YOU KNOW?
OVER 160 MILLION PEOPLE VISIT A CONVENIENCE STORE EVERYDAY.
HOW OFTEN DO CONSUMERS SHOP AT CONVENIENCE STORES?
7%
ALMOST EVERY DAY
11%
2-3 TIMES A WEEK
19%
ONCE A WEEK
ABOUT ONCE A MONTH
25%
38%
2-3 TIMES A MONTH
e
r
’
e
w
Data provided by Convenience Store News
57
82%
Shoppers visit a c-store
% ofat surveyed
least 2-3 times per week
FUN FACTS
$
visit at least 1 time per week
%
95
Lottery customers purchased at least one other merchandise
product in addition to lottery tickets during 95% of store visits.
10
.35
Customers purchasing lottery tickets spend $10.35 on purchases,
on average, compared with $6.29 for a non-lottery shopper.
Data provided by NACS (National Association of Convenience Stores)