Marketing and Communication (E-106)

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Marketing and Communication (E-106)
Spring 2015 Enrollment Campaign – Prospective Students
A campaign is underway to promote Spring 2015 semester
to prospective students in the SLICE area. The campaign
includes direct mail, print ads, online ads, home page slide,
web updates, and billboards.
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Cinema Advertising- Online and Mobile Banner Ads
MLIVE Online/Mobile/Video Pre-Roll
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Clinton County Center (STJCCC) Spring 2015 Enrollment
½ Page Ad in Clinton County News
½ Page Ad in Meridian Weekly
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Livingston County Center- Spring 2015 Enrollment
¼ Page Ad in Livingston County News
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Spring 2015 Enrollment Campaign - Current Students
An enrollment campaign targeting current students is in progress. The campaign is focused on
encouraging current students to register early for Spring. Components include a direct mailer, a
homepage slide, email blasts, Facebook posts and cover photos, electronic signage, and posts on MyLCC.
Direct Mail Piece
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Homepage Slide
Current Student Email Blast
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Facebook
Twitter
Instagram
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Early College
The enrollment campaign for Early College is taking place now with a goal of 90 students to start this
spring. Communication to potential students and parents includes a letter, direct mail postcard, cinema
ads, a brochure, and web updates.
Sponsorship Ad in the Okemos Education Foundation
Awards Ceremony Program
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Subway Opens in “The Commons” - Gannon Building
On November 24, Subway opened to serve LCC students,
faculty and staff in The Commons. Subway serves breakfast,
lunch and dinner. Pizza Hut, along with Global
Cuisine/Outtakes, a specialty foods venue managed by the
Michigan-based Continental Services, will open in January and
will feature handcrafted grill items, custom salads, grab-andgo options and snacks, flavored ices, and global cuisine.
Temporary signage for the “soft opening” was created and
displayed, and communications about The Commons were
sent and posted via emails, MyLCC, social media, and LCC’s
website.
Spring 2015 GATE Brochure
The Spring 2015 GATE brochure, featuring LCC’s GATE youth
programs, was created and mailed out to promote the
Spring 2015 semester. More than 1,000 brochures were
mailed to prospective students in early December, and an
additional 5,000 copies delivered to LCC campuses and
learning centers for distribution.
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CCAMPIS (Child Care Access Means Parents In School) - Veteran and Military Families
The CCAMPIS Grant is focused on veteran and military student parents to help provide access to child
care at reduced rates.
Poster to place in accredited child care facilities
Roll-up Banner
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Flyer
Women’s Resources/Returning Adults
A DHS Resources meeting was held on November 21 to inform students of financial resources available
while attending school.
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Sponsorship Advertisements
MSU Science Festival 2015 Sponsorship
Lansing Regional Chamber of Commerce
Buyer’s Guide 2015
Silver Bells in the City Social Media Push: LCC Radio Play and Photo Contest
Facebook:
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Twitter:
Twitter
Ninth Annual Silver Bells in the City Radio Play
LCC Radio took part in Lansing’s Silver Bells in the City
celebration with their annual radio play and live
broadcast from Dart Auditorium. The WLNZ radio play is a salute to “the golden days of radio” when
theatre radio was a predominate form of entertainment for American families. This year’s play, The
Great Christmas Caper, was an original story written and directed by LCC Broadcast Services Manager,
Daedalian Lowry. Evan Pinsonnault [WLNS-TV 6] and Jason Colthorp [WILX-TV 10] lead the cast as
Shamrock Homes and Danny Shade, two world famous detectives who solve a crime that takes place at
the North Pole. WLNZ staff/volunteers and other Lansing area media personalities rounded out the cast
and included Kristi Love [99.1-WFMK], Parker [94.1-WVIC], Strickland [97.5-WJIM], and Chris Tyler
[100.7-WITL]. Over the years, the play has gained popularity with both listeners and Dart Auditorium
attendees. More than 350 attended this year’s play at Dart Auditorium. LCC Radio will be rebroadcasting
the performance on Christmas Eve and Christmas Day. LCC Media Services recorded the event and will
be creating a video version of the play to air on LCC-TV.
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December Holiday Celebrations
LCC Broadcast Services Manager, Daedalian Lowry, served as emcee for the annual Night Lights
Christmas Parade in Grand Ledge on December 5. The parade started at 7 pm, and Marketing arranged
for the LCC REO truck to be there for the festivities. LCC Radio is also sponsoring the upcoming “Ha Ha
Holiday Extravaganza” on December 20. The event will take place at the Grand Ledge Performing Arts
Center and feature the popular vocal group Three Men and a Tenor. WLNZ staff will be there to emcee
the event.
Grand River Studio Sessions
LCC-TV and LCC Radio will be recording an additional four artists in late December for the television and
radio simulcast program, Grand River Studio Sessions. The program continues to receive positive
reviews from listeners and viewers and has gained buzz within the local music community. The program
features the music of Lansing and Michigan in a more intimate perspective than other television
programs of a similar nature. Students and volunteers are able to obtain hands-on experience in
producing a live-to-tape studio production. GRSS airs Fridays at 5 pm with a rebroadcast of each artist
the following Wednesday at 7 pm.
Student Success (E-105)
Science & Math Elementary Exploration (SMEE)
More than 300 elementary children (K-6) participated in LCC’s
annual SMEE event. Fifty activity stations were spread
throughout the Arts & Sciences Building, where children
learned about everything from static electricity to superhero
science. Many of the stations, including demonstrations on
tower building and archeological digging, were staffed by LCC
faculty and student volunteers. This event is a fantastic
opportunity to show off the downtown campus to young
families. Logistical support included a new registration set-up
for ease of flow, prominent directional signage and a banner on
each floor indicating the events on that level. Several parents
commented that the signage was helpful in navigating the
event.
Reaching out in Clinton County Schools
The STJCCC Director is reaching out to area Clinton County schools, delivering folders with program
information, and of course, the Extension Center candy canisters. Meeting the counselors face to face
and answering questions is a great way to build rapport and open doors of collaboration.
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Student Success Update – IPEDS Data Feedback Report
Overview
Each year, the Center for Data Science completes and submits twelve federally mandated reports to the
Integrated Postsecondary Education Data System (IPEDS). IPEDS collects a wide-ranging series of data
from approximately 7,500 institutions each year including enrollment and graduation rates, student
charges, program completions, faculty, staff, and institutional finances. While there are some limitations
to IPEDS data, especially its reliance upon first-time students in any college (FTIACS) to calculate
graduation rates, IPEDS is still one of the primary sources for institutional benchmarking and federal
policy. Further, IPEDS data are made available to both students and parents through the online College
Navigator.
The IPEDS Data Feedback Report and its Comparison Group
Each year, the National Center for Educational Statistics provides a group of comparable institutions
against which to benchmark the college in the IPEDS Data Feedback Report. The purpose of the Data
Feedback Report is to place the college’s IPEDS data in context and to help inform institutional decisionmaking. This group is comprised of 25 public, two-year colleges in the Midwest of comparable size. This
group includes several Michigan community colleges: Grand Rapids, Henry Ford, Macomb, Oakland,
Schoolcraft, and Wayne County.
Key Findings – Student Success
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LCC exceeded its comparison group in the number of credentials awarded in all categories.
For the last four academic years, LCC’s tuition and fees have been below that of its comparison
group.
LCC students have received more grant aid than students in the comparison group.
For the last three academic years, LCC’s net price has been below its comparison group.
LCC’s full-time and part-time retention rate was above that of its comparison group.
LCC’s transfer-out rate exceeded that of its comparison group.
SkillsUSA for Criminal Justice
On November 5, second year criminal justice students spent the day at the Lansing Center with other
students from across the state participating in the SkillsUSA Fall Leadership conference. LCC students
worked with students from across the state to make decisions and make a presentation. The conference
increases the students’ abilities and serves as preparation for upcoming competitions. LCC students will
compete in Criminal Justice, Job Skill Demonstration, Community Service and Job Interviewing. SkillsUSA
is a partnership of students, teachers and industry working together to ensure America has a skilled
workforce.
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Emergency Services/Fire Science
presentations to CCRESA South
On October 14, Emergency Services/Fire
Science students gave a presentation on fire
safety to the children at CCRESA South.
Students enjoyed watching a video about fire
safety. Every student was given a junior fire
helmet and water bottle. On October 16,
second year Emergency Services/Fire Science
students took the ambulance for
“Ambulance Awareness Day”, which allowed
students to explore the ambulance and learn
about how the ambulance and emergency
services workers will help keep them safe.
Also the Criminal Justice program in St. Johns was awarded a grant for the Strive 4 a Safer Drive program
through the State of Michigan and the Michigan State Police. The grant will be utilized to bring
presentations to the school districts that participate in the CCRESA program on the dangers on
distracted driving. More information about the program can be found at: www.michigan.gov/s4sd.
Aviation Technology – Cessna 310 Takes Shape
Students of the Aviation Technology Program have
tackled a significant project as they reconstruct a
Cessna 310Q twin engine airplane. The aircraft is LCC
property and was disassembled as part of the move
to the new LCC Aviation Technology Facility in Mason.
Our aviation maintenance students are reassembling
the structure and various systems of this airplane. It is
a complicated and demanding job which has been
preceding nicely over the last month. Our students
look forward to the day when the aircraft is again capable of ground operations and is functioning as
one of the premier training aids for the Aviation Technology Program.
LCC Student wins CompTIA prize
CompTIA recently ran a promotion in reference to the One Millionth A+
certified individual. As part of the promotion we gave away over 200
prizes. One of the prizes was a $250 Amazon gift card awarded to our
“student winner” who was the closet individual to the actual one
million marker. Arlo Ely was awarded the student prize.
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Promote a Spirit of Excellence (E-107.1)
Veterans Memorial Induction Ceremony
The fifth annual Veterans Memorial Induction Ceremony
took place on Veterans Day, where LCC inducted four
new honorees into the Veterans Memorial in the HHS
Building – Fred Abood Rotunda. Approximately 175
people from the LCC, Greater Lansing and veterans
communities attended the ceremony and lunch
reception. Support included event layout,
presentation/media coordination, signage, program
content/design/printing, internal and external
communications, and catering.
An Award Winning Year for LCC
Lansing Community College’s 2014 was studded with awards from a variety of organizations ranging in
focus from art to the art of budgeting.
The year was capped off on December 2 when the Arts Council of Greater Lansing presented LCC with
the Business Leadership Award for public art. Arts Council Executive Director Deborah Mikula shared,
“Our annual Holiday Glitter event is the perfect forum for honoring our awardees as the event draws in
patrons and guests from all corners of the community, so the award winners receive the widespread
recognition they deserve.” According to the Council, LCC was recognized with the Business Leadership
Award for making a commitment to the arts that has been realized in the recent installation of 19 public
artworks as well as extensive renovations to the college’s grounds and buildings.
“We are proud to honor those individuals and businesses that make a difference in the arts. This year’s
recipients follow the Arts Council's mission to support, strengthen and promote arts, culture and
creativity in the capital region,” Mikula said. “We are grateful for their dedication and their passion, as it
is these things that keep the arts at the forefront in strengthening and growing our cities and
communities.”
On December 3, Chair Larry Meyer accepted on behalf of the college, the Saginaw Oakland Commercial
Association (SOCA) 2014 Placemaker of the Year for investments made in public art.
Earlier this year, the National Purchasing Institute awarded the LCC Purchasing Department with the
19th Annual Achievement of Excellence in Procurement Award recognizing excellence in innovation,
professionalism, e-procurement, productivity, and leadership attributes of procurement. LCC is one of
only two government agencies in Michigan and one of only 23 higher education agencies in the nation
to receive the award. Moreover, this is the twelfth consecutive year that the Purchasing Department has
received this award.
Also in 2014, LCC received the Award for Outstanding Achievement in Popular Annual Financial
Reporting for the fiscal year that ended June 30, 2013. The award was made by the Government
Finance Officers Association. LCC has received a Popular Award for the last three consecutive years
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(fiscal years ended June 30, 2011, 2012, and 2013). This award is a result of the fine work being done by
the staff of the Financial Services Division.
Music Premiere
A new original musical composition by Dr. Michael Nealon, Dean of the Arts & Sciences Division, will
receive its premiere performance at St. Mary Cathedral in downtown Lansing as part of the Lessons and
Carols Service on January 4. The choral motet, Creator alme siderum, is a setting of an ancient text for
Advent and Christmas. It blends medieval compositional practices with modern sonorities.
Experience #Starpower Speaker Series Featured Basketball Coach
LCC proudly welcomed Lyndsey (Medders) Fennelly as the second speaker in experience #starpower
Speakers’ Series. Ms. Fennelly is an impassioned student, teacher, and basketball skill trainer whose
vision is to inspire people to be their best, both on and off the court. She is a leader who happens to
coach basketball and is one of the most sought after skill development teachers in the country.
Volunteer Service Award Recipient
Elizabeth Clifford, an adjunct instructor in mathematics, received the 2014 Okemos Education
Foundation Volunteer Service Award. Ms. Clifford has been involved in Okemos Public Schools since
2005. Ms. Clifford has coordinated events, served as PTO Secretary, and assisted with school building
transitions. Her involvement in the Summer Playground Program began in 2010 as a blending of her
church’s food pantry outreach and her role at Okemos schools. For the past five summers, she has
helped develop the program into a partnership between churches, community organizations, and the
Okemos Public School District to provide nutritious meals, educational enrichment, and recreational
activities to community youth.
MSU Graduate School Presentation
Dr. Michael Nealon, Dean of the Arts & Sciences Division, was featured on a state-wide panel addressing
Michigan State University graduate and post-graduate students regarding Securing Positions at 2- and 4Year Academic Institutions. More than 150 students and MSU staff attended the event in October.
Wolverine Caucus Now on LCC-TV
LCC-TV premiered a new program on December 2. The Wolverine Caucus is a production by the
University of Michigan’s Government Relations Department. The goal of the program is to provide
substantive forums for UM alumni who work in and around state government. The caucus includes
legislators, legislative staff, and executive office and state department personnel who are alumni;
government leaders, association members, lobbyists, attorneys and other alumni in Lansing. The
Wolverine Caucus airs Tuesdays at 7 pm on LCC-TV.
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Holiday Door Decorating Contest
Students and instructors claimed classroom doors to
decorate for the annual Holiday Door-Decorating
Contest, hoping to win a pizza party. The winning door
was decorated by the RESA EMS class, with Instructor
Chief Darlene Smith. Judges were Wayne Petroelje,
CCRESA Superintendent; Mike Madden, retiring St
Johns Police Chief; and Dru Mitchell, Executive Director
of the Clinton County Economic Alliance. In Dru’s
words, “This is the most fun thing I’ve ever been asked
to do!”
Foundation Staff to Attend Regional Conference
Thanks to the support of a generous grant from EDF, the entire Foundation staff will be attending the
District V conference of the Council for the Advancement and Support of Education (CASE). The Council
is our most closely aligned peer organization, with membership from both 2- and 4-year institutions.
This year our Alumni Association was asked to give a presentation on our Homecoming events. Andrew
Lathrop will present at the conference with the support of the rest of the staff. These conferences are
an important way to stay in touch with other foundation and alumni partners and let them know what
we are doing. LCC is one a very few community colleges to be asked to present.
The LCC Foundation’s membership in CASE has helped the Foundation and Alumni Association step out
to the national stage. Recently, we have received calls from Kalamazoo Valley Community College,
Central New Mexico Community College and Leeward Community College in Hawaii, asking for
information about our alumni program and events. In each case they mentioned that someone
recommended checking out our Association.
Silver Bells Radio Play
LCC TV/Radio hosted its ninth annual Radio Play at Dart
Auditorium after Silver Bells in the City in downtown Lansing.
More than 350 people joined in this fun production while
warming up with hot cider and donuts.
Quality Education (E-102)
Greater Lansing Manufacturing Jobs NOW Event
The Community Education and Workforce Development Division is highly engaged in the
ongoing Greater Lansing Manufacturing Jobs NOW (GLMJN) program. A signup and information
event was held November 20 and 21.
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Participating companies include Neogen, Niowave, Symmetry, RSDC, Gestamp, Cameron Tool,
and Cardinal Staffing.
The overall goal of the program is to introduce participants to short-term training programs;
funding options; and ready-to-hire manufacturers to the Lansing market. Participants were
aligned with existing job opportunities or training for future jobs.
The event was hosted by Capital Area Michigan Works! (CAMW!), LCC, and the Lansing
Economic Area Partnership (LEAP).
Training for future jobs include:
Welding Basics, a 64-hour GSGJ program funded through a TAA M-CAM grant. Training dates
are December 29 to January 9 (depending on a qualified participant pool). A “Welding Open
House” was hosted at CAMW! on December 1 and 2; another is planned for December 15 and
16 utilizing the Virtual Welding System.
Another program, of 248 hours, allows participants to have the potential of obtaining four
certifications in the areas of Quality Practices & Measurement, Manufacturing Safety,
Manufacturing Processes & Production, and Maintenance Awareness as a part of the
Manufacturing Skills Standard Council (MSSC)-Certified Production Technician Program. This
certificate is accredited under ANSI-ISO 17024 and is the only national certification body
globally with this designation for manufacturing and logistics.
A 40-hour, essential manufacturing skills program provides an opportunity for attendees to
leave with at least one short-term option for his or her future.
A 96-hour course in CNC Fundamentals will prepare participants for entry level jobs as CNC
Operators. Classes are scheduled for February 9-25.
Lab faculty were also on hand to provide assistance with placement test preparation and
computer skills coaching; a career liaison for discussions with participants on high demand jobs
and career opportunities; and advisors providee academic advising and career coaching.
2014 Get a Skill, Get a Job Program Success
The State of Michigan recently offered a 15th job to an LCC graduate of the Get a Skill, Get a Job
(GSGJ) program, making the program 100% successful in getting jobs for LCC’s IT-trained
students. Get a Skill, Get a Job is a fast-track program into an IT career.
Participants within this model included those who did not have a post-secondary degree and
allows participants to take approximately one month of accelerated IT programming courses.
Upon successful completion of the program, each participant was offered a part time job as an
IT Student Assistant working under a senior programmer’s leadership with the State of
Michigan. In conjunction with working, the IT Student Assistant is required to attend an
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institution of higher education in order to finish a post-secondary degree in IT. Upon obtaining
a post-secondary degree, the participant is offered a full time position with the State of
Michigan.
This model enhances the GSGJ process from obtaining a good-quality job to a much greater
capacity; the participant has an entire career path established within the field of Information
Technology prior to any post-secondary degree. Career Pathways for graduates include IT
Programmer, IT Systems Analyst, Software Tester, Computer Scientist, and Mobile Apps
Developer.
SIM Granted Full Accreditation
The Health and Human Services Division received official notification that the LCC nursing
simulation program (SIM) has been granted full accreditation for 5 years through the Society of
Simulation in Healthcare (SSH).
On October 2 the SSH team completed a one day site visit to LCC touring our simulation
facilities in addition to meetings with faculty and students. At that time, we received
outstanding comments on our original faculty training model and program immersion.
The national accreditation is the result of faculty and administration support for the past ten
years. Currently, Larissa Miller, full time nursing faculty, has championed the SIM program with
her team including Jeremy O’Malley, Terri Christian, and several adjunct faculty. Since LCC
began the simulation component to the nursing program, it has gained local, state, national and
international recognition.
Community Impact (E-103)
Thanksgiving Dinner for Students
What started with a few buckets of chicken from a Meijer store and some donated pop has
turned into an annual event to be savored – and thankful for – on Thanksgiving Day. LCC joined
MSU in hosting a Thanksgiving dinner for students who remained in town during the holiday.
The dinner was catered by Bob Evans and King of the Grill. The event was coordinated by Juan
Flores, Coordinator of MSU’s Office of Cultural and Academic Transitions and Felipe Lopez
Sustaita, LCC LUCERO Coordinator and Academic Advisor.
MSU and LCC students were invited to the dinner and more than 350 students participated in
the free event. Mr. Lopez Sustaita and Mr. Flores started the “Homies Giving Back Event” in
2003, making this year’s meal the 12th Annual Thanksgiving Dinner, which was held at Wonders
Hall, MSU. The first year the dinner attracted approximately 40 people from different countries.
Every year the event gets larger.
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Calendar of Events
EVENT
DATE / TIME
LOCATION
Rock Band
December 12 / 7:30pm
Dart Auditorium
1st Semester Contemporary Realism
Studio Production
December 12-13 / 8pm
Black Box Theatre
Stage Combat Open House
December 13 / 11am
Dart Auditorium
Dance Open House
December 14 / 4pm
Dart Auditorium
Fall semester ends
December 15
College Closed
December 24 – January 2
Spring semester begins
January 12
MLK Holiday – college closed
January 19
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