A n of o - Ochs und Junior

small seconds
The best
Which brands win
online?
The latest watch company to re-launch its website – and in the process go from having one of
the worst online presences to one of the best – is
Zenith (www.zenith-watches.com). The new
site is beautiful to look at, easy to navigate and
chock full of information on one of the great
Swiss watch companies. Which got us thinking:
in 2013, which watch brands have the best websites, and which find themselves in the online
Hall of Shame?
IWC
Full of information, fabulous
imagery, crisp design and even
including a public forum for
IWC devotees, this has set the
bar for the past two years.
www.iwc.com
Ochs und Junior
Modern, fun, minimalist
and brilliant, much like
Dr Ludwig Oechslin’s
watches for the little
Lucerne-based brand.
www.ochsundjunior.ch
Girard-Perregaux
Its main site is fine, but its
Mechanics of Style, its suave
online men’s magazine,
that earns Girard-Perregaux
points for forward thinking.
www.mechanicsofstyle.com
A new wAy
of overtAking.
The worst
Tiny pictures, impossible to navigate, overuse of Flash in lieu of useful information, passé design –
the following need to improve: Cartier, Corum, Montblanc and Breguet. But for a brand so steeped
in design cool, Mondaine takes the wooden spoon.
Two sublime additions to the
IWC
Portuguese
line
IWC Portuguese
Chronograph Classic
IWC may have declared 2013 the year of the Ingenieur, but it had a couple of surprises up its sleeve for the
Portuguese collection too. The first new addition is the Portuguese Chronograph Classic, a piece many aficionados have been waiting for, in that it finally puts an IWC in-house movement in the flagship chronograph
of the range. Powered by IWC calibre 89361 – currently seen in the Portuguese Yacht Club Chronograph and
last year’s limited edition, the Pilot’s Watch Chronograph Edition Antoine de Saint Exupéry – it’s a gorgeous
flyback engine with a chrono subdial at 12 o’clock showing both minutes and hours, with running seconds
and a central chronograph seconds. The second addition is a Portuguese Tourbillon Hand-Wound for those
who love high complications. Both watches also feature extremely fetching straps from Italian leather specialist, House of Santoni. www.iwc.com
IWC Portuguese Tourbillon Hand-Wound
Ebel 100
With a new strategy focused particularly on its strengths in
women’s watches, Ebel shows that there’s still variety and interest to be found on the female side away from precious stones
and metals. The new Ebel 100 – hitherto a men’s line – takes
things to the dark side, with a black PVD steel case and black
mesh bracelet. Set against this all-black background are hour
indications and date numerals in starkly contrasting colours.
The emerald green one seems a particularly striking option for
women with an eye for luxury, fashion and sleek style.
www.ebel.com
20
00/24 watchworld
Ingenieur Chronograph
Racer. Ref. 3785: This is a watch that
intricate engraving of a FORMUL A 1
racing car.
iwc . engineered for men .
knows only one direction: fast forward.
So it’s ideally equipped with one of the
Mechanical chronograph movement, Self-winding, 68-hour
most efficient movements we have to
power reserve when fully wound, Date display with
offer; the 89361 calibre in a stainless-
crown-activated rapid advance, Stopwatch function with
hours, minutes and seconds, Hour and minute counters
steel case. In fact, the only backward
combined in a totalizer at 12 o’clock, Flyback function,
glance you’re likely to cast here is at the
Small hacking seconds, Screw-in crown, Sapphire glass,
back cover itself, which features an
12 bar, Case height 14.5 mm, Diameter 45 mm
Official Partner of the
MERCEDES AMG PETRONAS
Formula One™ Team
flat, antireflective coating on both sides, Water-resistant
Jarl Sandin, Göteborg, +46 31 10 59 00 | Urhandel Bernhard Huke, Malmö, +46 40 23 84 50 | AB Rydbergs Ur, Ödåkra Helsingborg, +46 42 20 25 35 | Nymans Ur, Stockholm, +46 85 45 06 160 |
Krons Ur, Stockholm, +46 85 45 13 650 NK-Juvelsalong, Stockholm, +46 87 62 84 55 | Sarøe Smykker & Ure, Hørsholm, +45 45 57 22 18 | Ole Mathiesen, København, +45 33 14 12 08
Hvelplund, Ostergade 15, København, +45 33 12 02 05 | Hvelplund, Vimmelskaftet 47, København, +45 33 91 39 10 | Lindroos Jewelry, Helsinki, +358 962 41 88 Aseman Kello Airport, Helsinki Airport,
+358 96 151 3811 | Alf Lie, Oslo, +47 22 42 53 33 | Otteren Gullsmed & Urmaker, Stavanger, +47 51 93 99 80