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JPR Architects
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JPR Architects – INNOVATION BY DESIGN
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Ian Poole and Dennis Rabinowitz –
have applied their unique understanding
mitment to design quality. Additionally,
tomers are developers. He says many of them
founders of JPR Architects – have more than
of architecture to projects across a range of
they reflect the firm’s mandate to achieve the
come to JPR for property development ad-
80 years of architectural experience between
industry sectors, including luxury private
best between commercial imperatives and
vice, because they appreciatetheir develop-
them. Over the course of their long and di-
homes, exclusive prestige residential devel-
architectural excellence.
ment savvy and construction knowledge.
verse careers, they have practiced all around
opments, medium and high-density residen-
the world, from South Africa, to the UK,
tial projects, and master planned communi-
New Zealand and Australia. Before forming
ties.
With countless architecture firms in Aus-
ing and communication. Poole emphasizes
JPR in 1990, they had both served as direc-
Some of their iconic projects include the
tralia, JPR really pride themselves in their
the importance the team puts on living up to
tors of successful firms and developed exten-
Sydney Corporate Park, the Sebel Pier One
technical expertise and knowledge. Not only
their promises, and ensuring that every proj-
sive portfolios of outstanding and award-
Hotel, and the recent Panorama Crows Nest
are the directors hands-on designers, but
ect is on time and on budget.
winning designs.
in Sydney – which is a 17 story residential
they also possess an extensive technical and
According to Poole, that commitment
Since migrating to Australia in 1995,
tower that was converted from an old hotel.
commercial understanding of the building
has helped JPR build some very strong and
Poole and Rabinowitz have built a national
According to Director Ian Poole, those
industry – so their projects achieve excel-
long-lasting relationships with clients.
reputation that reflects the depth of their
buildings – like all buildings in JPR’s port-
lence both structurally and aesthetically.
“We definitively believe that the best cli-
skill and experience. Over the years, they
folio – illustratethe company’s ongoing com-
According to Poole, most of the firm’s cus-
ent is the client you’ve already got,” he says.
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COMMITTED TO CLIENTS
Clients also appreciate JPR’s ability to be
honest and upfront in terms of budget, tim-
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“We don’t want time to try and reinvent our-
been spread across a spectrum of institu-
selves in order to get new projects or custom-
tions, and they have earned accolades for ev-
ers. Instead, we invest all our time and energy
erything from their use of steel to their con-
into the clients we currently have.”
tribution urban development.
He says the business is “built on relation-
Recently, for example, the company was
ships”, and cites the fact that they’ve worked
nominated in two different categories at the
with most of their clients multiple times, on
2014 Property Council of Australia Innova-
multiple projects. Some client relationships
tion &ExcellenceAwards. They were nomi-
go back further than 15 years. Poole says this
nated in the Best Public Building category
loyalty is due to JPR’s belief in a “co-opera-
for the Jewish Care Centre in Sydney, and
tive process,” which means taking advantage
the Best Heritage Development category for
the skills and experiences of the company’s
the Sebel Pier One Hotel.
staff while listening to and valuing input
The Jewish Care Centrereceived both
from their clients.
praise from critics and the communities. It
Many of those team members have been
has been recognised for its aesthetics as well
working with JPR Architects for many years
as its multifaceted interior space. Thecen-
– some have stayed with the company for
tre was built to help families in distress, but
nearly two decades.
Poole says the design does not reflect that
“We don’t believe in picking up a job and
unfortunate purpose.
employing contract staff who we drop once a
“The Jewish Care Centre is an incredibly
project is done,” Poole says.“ We have a tight
unusual building, and it is apparent to ev-
core of long term employees and clients.”
eryone the amount of care, money and time
INDUSTRY RECOGNISED
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has been put into it,” he says.“By looking it at
it, you would never know it is a place where
JPR Architects’ commitment to clients
desperate people go to better their lives – in-
– and the high quality, stylish designs that
stead, it is very uplifting.”
result – has led to industry recognition and
The Pier One Hotel is another project
interest. Over the years, the company has
the firm is particularly proud of. When they
consistently been recognised by industry
came on board, the hotel was in dire need
bodies and media outlets. Their awards have
of refurbishment, but they were able to take
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the project one step further. After checking
joys almost 100 per cent occupancy of these
have been running JPR for over 24 years, and
It is this dedication to quality – and to the
out the space, the team realized that an ad-
rooms almost year round.
he realises that it’s time to “change things up.”
satisfaction of their clientele – that has made
As of now, Poole and Rabinowitz have no in-
JPR Architects a leader in their industry.
ditional 36 rooms could be incorporated in
to the building without affecting the exter-
FOCUSED ON THE FUTURE
tention of growing their business – they want
nal layout or violating its historic heritage.
Recently, JPR Architects embarked on a
to keep it a boutique firm with no corporate
They took this information to the owner,
deliberate policy of bringing younger direc-
office or structure, allowing themselves and
who agreed to move forward with that plan.
tors and associates to the mix in order to re-
the other directors to stay hands-on with
According to Poole, it has been an incredibly
vitalize the company and bring in an array of
their projects and every aspect of the busi-
successful addition for the hotel, which en-
fresh and new ideas. Poole and his partner
ness.
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www.jpra.com.au
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