When Exposure Is Vital

Advertising Objectives
Advertising is based upon targeting the demographics from information based upon
past surveys and observations. All three mediums are used, but not in a balanced fashion.
Television is used in the major metropolitan areas around Bowling Green, Ohio. Targeted
areas include Toledo, Findlay, Lima and southeast Michigan.
Radio is used in a similar fashion but used to cover a broader area. It not only includes
Toledo, Findlay and Lima, but portions of eastern Indiana, Columbus, Ohio and portions
of Southeast Michigan.
Print is used to cover the broadest areas. The use of local weekly newspapers to larger
agricultural based papers covering different states. Bumper stickers are also mailed to all
on the mailing list for both driver and fan.
The last couple of years, the National Tractor Pulling Championships have taken to the
skies. We had a custom, 30’ X 55’ aerial banner produced and have flown it over approx.
25 different venues including Michigan International Speedway, Brickyard 400, Cleveland
Grand Prix and Country Concert to name a few.
Lastly, a website located at www.pulltown.com is maintained year round to include
updates about our organization, as well as other pulling events. A venue to allow questions
to be asked and placement on the mailing list is also included.
National Tractor Pulling Championships
P.O. Box 401
Bowling Green, Ohio 43402
1-888-385-7855
www.pulltown.com
TELEVISION ADVERTISING SUMMARY
Television Station
Area
WTOL 11 (CBS)
WTVG 13 (ABC)
WLIO 35 (NBC)
Buckeye Cable
Toledo, Oh.
Toledo, Oh.
Lima, Oh.
Toledo, Oh. and
Bedford, Michigan
Toledo, Oh.
Fox Toledo
Q Com Cable
(25,000 homes)
Warner Cable
(398,000 homes)
by area/county
Number of Spots
Paulding, Putnam, Hancock
VanWert, Allen, Hardin,
Mercer, Auglaize, Shelby
And Logan
Darke, Shelby, Miami,
Champaign, Preble, Clark,
Montgomery, Butler, Warren,
Greene, Williams, Fulton,
Defiance, Henry,Paulding,
Wood, Ottawa, Sandusky,
Huron, Seneca, Hancock,
Wyandot, Crawford, Hardin
25
63
46
362*
81
944*
545*
TOT
AL SPOTS (Minimum): 2066
TOTAL
* In these instances these were the contracted number of spots. However more spots
could be aired due to availability of advertising time.
◆
Cable Stations used were ESPN, ESPN2, ESPN Classic, Speed, Spike, TBS, TV5, TNT,
USA, and CMT.
◆
All broadcast spots were placed strategically, (i.e. newstimes). Some cable spots placed
the same way (motorsports events), otherwise balance of cable spots were placed
ROS.
◆
Affidavits will be on file
Our event is also part of the NTPA Pulling Series which will be viewed on RFD-TV in over
25 million households across the nation. Available on satellite and dish TV, Bowling Green
will have 6 separate shows on RFD-TV.
RADIO ADVERTISING SUMMARY
Radio Station/Format
WFIN-AM Talk Radio
WKXA-FM Top 40
WKKO-FM Country
WRQN-FM Oldies
WIMT-FM Country
WIOT-FM AOR
WCKY-FM Country
WUZZ-FM-Classic Rock
WFGF-FM Country
WXKR-FM Classic Rock
WOHF-FM Classic Rock
WTGR-FM Country
WKTN-FM Country
Area
Findlay, Oh
Findlay, Oh.
Toledo, Oh.
Toledo, Oh.
Lima, Oh.
Toledo, Oh.
Findlay, Oh.
Lima, Oh
Lima, Oh.
Toledo, Ohio
Fremont, Ohio
Greenville, Oh
Kenton, Oh
Number of Spots
40
33
44
27
40
68
50
58
30
73
50
75
45
Total Spots: 633
◆
All radio spots were 60 second length, except clear channel stations which were :30
second length
◆
Most spots placed in strongest dayparts (i.e. morning and afternoon drive times),
balance of spots to run 6AM-12 Midnight. No paid commercials aired after midnight.
◆
Some commercials specifically placed during NASCAR races and other motorsports
events or shows.
◆
Affidavits on file.
NEWSPAPER/PERIODICAL
ADVERTISING SUMMARY
◆
Newspaper
Circulation
RFD News (w)
70,000
Bowling Green Sentinel (d)
Farmworld (Kentucky, Indiana, and Ohio) (w)
12,250
33,000
(w) denotes weekly publication, (d) denotes daily publication
Periodical
Circulation
NTPA Puller Program
15,000
Ohio Magazine
80,000
MISCELLANEOUS ADVERTISING
Billboards
◆
13 billboards placed in Ohio. All billboards were placed in Toledo
metropolitan area and northwest ohio area.
Other Printed Materials Distributed
◆
◆
◆
30,000 bumper stickers
25,000 ticket brochures
2,500 Programs sold at the event
Other Advertising
◆
Sponsor of the Ohio State Tractor Pullers Association. This includes 2 advertising spots
per event. Total of 44 events across the state of Ohio. Average attendance per event
is 2,500 people.
◆
Sponsor of Wolverine Pullers Inc. This includes 2 advertising spots per event. A total
of 35 events are promoted throughout Michigan. Average attendance 2,500 people
per event.
◆
Sponsor of Illinois Tractor Pullers Association. This includes 2 advertisements per event.
65 events are presented in Illinois, with the average attendance between 500-1,000
people per event.
◆
Sponsor of Hoosier Tractor Pullers Association. A total of 30 events take place in Indiana.
The contract calls for 3 public address spots per event. Approximate attendance per
event is 2,000 people.
Total of over 700,000 ad impr
essions within the 4 States!
impressions
Website
10 year old multi-tiered website located at
www.pulltown.com This website is maintained
continually throughout the year. It not only reports on
the National Tractor Pulling Championship business, but
also provides links and information on related events
and clubs. The website also provides a constant forum
for tractor pulling questions and information.
PRESENTING SPONSOR
◆
The company logo will appear on the National Tractor Pulling Championships Internet
page.
◆
The company logo will appear on all TV ads, radio commercials, and newspaper ads.
ractor Pulling Championships
(Example: YourCompany Name Presents the National TTractor
Championships)
◆
Your company logo will appear on NTPC promotional event flyers and bumper stickers.
◆
Sponsor will receive space on the manufacturers’ midway or in the Trade Show to
showcase your company’s products.
◆
The company name will appear on the cover of the NTPC Souvenir Program. (Example:
ractor Pulling Championships
Championships)
Your Company Name Presents the National TTractor
◆
Your company will receive one full-page advertisement in the NTPC Souvenir Program.
◆
You will receive eight (8) public address announcements in each of the five sessions.
◆
Sponsor will be recognized during live television programs and trackside filming in
ractor Pulling
the following manner: Your Company Name Presents the National TTractor
Championships
Championships.
◆
Sponsor will receive signage on the weight exchangers on both tracks.
◆
Eight (8) flags for track equipment. (Max. size 2’x3’)
◆
Ten (10) trackside banners. (Max size 30”x 96”)
◆
Finish line and track footage markers placed on both tracks.
◆
Sponsor will receive ninety (90) 1-day passes to the event.
◆
VIP parking.
◆
Access to the VIP suite.
All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers
Association Board of Directors’ approval. The sponsor will provide all signage and
promotional giveaways.
PACKAGE PRICE - $30,000.00
SUPPORTING SPONSOR LEVEL 1
◆
The company logo will appear on the National Tractor Pulling Championships
Internet page.
◆
Four (4) flags to be placed on track equipment. (Max size 2’x3’)
◆
One (1) trackside distance marker.
◆
Eight (8) trackside banners. (Max. size 30”x 96”)
◆
One set of trackside finish line markers.
◆
One set of trackside footage markers.
◆
You will receive six (6) public address announcements in each of the five sessions.
◆
Space on the manufacturers midway or in the Trade Show to showcase your
company’s products.
◆
Your company logo will appear on NTPC promotional event flyers.
◆
Sponsor logo will appear on television and newspaper advertisements. The
company name will be mentioned in all radio commercials.
◆
Your company logo will appear on the NTPC Souvenir Program cover.
◆
Sponsor will receive a full-page ad in the NTPC Souvenir Program.
◆
Sponsor will receive sixty (60) 1-day passes to the event.
◆
VIP parking.
◆
Access to the VIP suite.
All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers
Association Board of Directors’ approval. The sponsor will provide all signage and
promotional giveaways.
PACKAGE PRICE - $15,000.00