May 2014 - Sime Darby Property

MAY 2014
A FIRST LOOK At the latest happenings in sime darby property
Sime Darby
Property hits
gold five years
in a row at the
putra brand
awards 2014
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CORPORATE
03
Sime Darby Property
Hits Gold Five Years
in A Row At the Putra
Brand Awards 2014
CSR
05
Sime Darby Property
Warms Up with
A Game Of Golf
11
Sime Darby Property
Gains New Insights
with the Housing
Income Index (HII)”
13
Sime Darby Property
Warms Up with
A Game Of Golf
15
It’s Light Off for Sime
Darby Property Offices
and Buildings
IE
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41
All Sold Out At
Elmina’s Latest Launch
Sime Darby Property’s
Mekar and Segar
Records Robust Sales
in Bandar Ainsdale.
MD Shares Success
Secrets at Hot Latte
(Honest, Open,
Transparent) Session
33
A Tribute To Sime
Darby Property’s
Sportsmen and
Sportswomen
35
Sime Darby Property
Honours Its
High Achievers
products
17
Recycle Today.
Brighten Tomorrow
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19
Impian Golf and
Country Club initiates
‘A Tree For A Life’
21
Expanding The Green
Trail in Melawati
23
SDP Promotes Road
Safety Among The
Young
25
Horizon Outlet Shoppes
Inks Sime Darby
Property Berhad Land
Deal for KL International
Outlets Project
Green Heart Sleeps
With The Sharks
Sime Darby Property’s
Lunch Talk Series (LTS)
– Laugh Away Your
Stress
Chinese New Year
February 10, 2014
at Oasis Square,
Ara Damansara
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Sime Darby Property Hits Gold Five Years in A
Row At the Putra Brand Awards 2014
K
uala Lumpur, 25 April 2014 –
Sime Darby Property Berhad, a
leading developer in sustainable
communities, bagged its 5th consecutive
GOLD win today at the Putra Brand Awards
2014, held at the One World Hotel,
Petaling Jaya.
The Putra Brand Awards, a brand valuation
award measured by consumer preferences,
is organised by the Association of Accredited
Advertising Agents of Malaysia (4As) and
endorsed by the Malaysian External Trade
Development Corporation (Matrade). The
winners of the Putra Brand Awards were
chosen by 6,000 respondents through a
rigorous research methodology.
Sime Darby Property’s fifth consecutive gold
win solidifies its position as a leading brand
in the property development industry among
consumers nationwide.
En Salem Kailany, Head of Property
Development 2 of Sime Darby Property
Berhad, was present to accept the award
on behalf of the company.
Dato’ Seri Abd Wahab Maskan, Managing
Director of Sime Darby Property Berhad
said, “It’s truly an honour to be recognised
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for 5 consecutive years, as Malaysia’s Gold
winner under the property category at the
Putra Brand Awards 2014. The recognition
for Sime Darby Property is a testament of
our ongoing efforts in delivering our brand
promise as one of the leading property
developers in the region. Having won the
award for five years in a row, it is indeed
time to “High Five” our customers, our
people and partners that have made this
possible. We are honoured that we are the
people’s choice and we thank our customers
for having the confidence, and trust in our
brand. An award judged by consumers is
indeed an invaluable appreciation of
the brand.”
Last year, by virtue of having won gold
under the property development category
for four consecutive years from 2010
to 2013, Sime Darby Property was also
conferred the prestigious honour of being
a Putra Brands Icon, a distinction currently
shared with an elite group of only 12 leading
brands in Malaysia.
“Having been in the industry for more than
40 years, Sime Darby Property is recognised
as a leader in the property industry with
various outstanding efforts which reinforces
our position as a major player in building
the nation. We take pride that through this
journey, our brand has brought cultures and
communities together in living our brand
promise towards developing sustainable
communities. We will not rest on our laurels
and will continuously strive to do better in
becoming the preferred brand,” Dato’ Seri
Abd Wahab concluded.
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places to start. “We basically have a number
of townships that are already mature, such
as Ara Damansara, Subang Jaya and Putra
Heights. Opportunities that were previously
unavailable to further develop these
townships have now opened up, spurred by
the extension of the light rail transit (LRT)
line from Kelana Jaya to Putra Heights.”
Chief investment and marketing officer
Dr Tan Kok Heng tells City & Country that
Sime Darby Property is consciously looking
at efforts to maintain and enhance the value
of its existing townships, along with ways
to provide them with better facilities
and amenities.
“In this urban regeneration exercise,
we will not only be adding residential
properties, but also commercial, office
and retail products. Along with these,
we may even provide business parks
and industrial facilities,” he says,adding
that urban regeneration is mostly about
harnessing the improved transport
network in an area.
sime darby undertakes
township regeneration
W
hen you are a township developer
that has been in the business for
more than 30 years, many of your
projects would have been developed
in accordance with the surroundings
of the sites.
To avoid this, Sime Darby Property Bhd is in
the midst of an urban regeneration exercise
that will enhance the value of its existing
developments, such as the Kuala Lumpur
Golf & Country Club (KLGCC) estate and
Desa Melawati.
However, what happens when 20 to 30 years
down the road, new opportunities for the
sites are unlocked that could not have been
incorporated back then?
Urban regeneration
According to Zulkifli Tahmali, Sime Darby
Property’s head of property development 1,
urban regeneration is the development
of undeveloped land, the rationalisation
of landbank in the area, enhancement in
terms of infrastructure to create new land
and the redevelopment of existing assets.
Mature townships that have seen new
developments, roads and business districts
spring up around them experience such
problems as road alignments becoming less
convenient and centres of activity slowly
losing their relevance.
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He says as far as urban regeneration is
concerned, mature townships are the best
“We will enhance land value by developing
around the train stations. Naturally, if you
are residing in that area, the value of your
land will increase.”
Sime Darby has kept aside two parcels in
Subang Jaya for close to 40 years now and
Tan feels it is time to look at enhancing
their value and improving the facilities
and amenities around them.
Upcoming launches
Two projects — the Subang Jaya City
Centre (SJCC) and SJ7 — are coming up
on the brownfield sites. Both are located
along the LRT extension near stations
No 4 and No 7.
According to Zulkifli, to tap the full potential
of the SJCC site, Sime Darby rerouted the
Tenaga Nasional Bhd transmission line that
previously occupied a nineacre stretch along
the Subang Jaya Keretapi Tanah Melayu
station and allocated a fiveacre parcel
for a new Tenaga main intake station.
“Tenaga had approached us to acquire
the land for its main intake station, but we
couldn’t allow that as the plan for the SJCC
had a residential component. So we gave
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Tenaga the fiveacre parcel and rerouted the
transmission line away from the site.
By doing so, we could reclaim the nine acres
the Tenaga station had occupied and add
them to the SJCC development. Otherwise,
the space would have just been wasteland.”
The SJCC is Sime Darby’s latest
transitoriented development (TOD).TODs
and TADs (transitadjacent developments)
are designed to maximise ridership on
400m to 800m of the transit points.
Coming up on 30 acres of freehold land in
Jalan SS16/1 in Subang Jaya, the SJCC has an
estimated gross development value (GDV)
of RM3.96 billion and offers two blocks
with 720 semifurnished small offices/ home
offices (SoHos) with builtups of 450 to 900
sq ft; a retail mall with a net lettable area
(NLA) of 400,000 sq ft and a gross floor area
(GFA) of 600,000 sq ft; serviced apartments
and 350,000 sq ft GFA of office space. The
prices have yet to be determined.
The SJCC will also feature a lkm landscaped
boulevard with retail shops lining the
bridges connecting the LRT station to
the development. Sime Darby expects
to launch the first phase in June this year.
Another one of the developer’s TOD
developments — SJ7 — is coming up near
LRT station No 7. According to Salem
Kailany, head of property development 2,
the site on which SJ7 will be built used to
be the office of one of Sime Darby Bhd’s
subsidiary companies. “We have relocated
the office and submitted the papers for the
conversion of the land from industrial to
commercial,” he says.
SJ7 will have an integrated station for both
the LRT extension and the bus rapid transit
(BRT) line that connect SJ 7 to Sunway and
Sungei Way, making it the only development
with both transport terminals integrated
into it.
The 35acre freehold development in
Persiaran Kewajipan, USJ7, is located
6km from the SJCC and will feature 10 to
11 blocks offering 320 SoHos and 2008
apartments. The builtups are between
580 and 1,500 sq ft while the prices start
at RM750 psf.
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The GFA of the project’s retail component
stands at 1.5 million sq ft, office space at
783,130 sq ft and hotel at 661,400 sq ft.
The GDV is estimated at RM3.86 billion.
The fourstar, 12storey hotel will feature
210 rooms, and serviced suites and retail
outlets. The average room rate has yet
to be determined.
The office component comprises four blocks
offering units with builtups of 220,000 to
240,000 sq ft and one block of shopoffices.
The launch of Phase 1 is targeted for FY2014
or FY2015 while the whole project is
expected to be completed in FY2024
or FY2025.
Under its urban regeneration programme,
Sime Darby is introducing more TODs and
TADs, but Salem says it is facing challenges
in incorporating the former into its plans in
terms of connectivity and traffic dispersal.
“We are working very closely with the
Subang Jaya City Council (MPSJ) and we are
coming up with solutions in accordance with
the master plan we are submitting.”
According to Tan, Sime Darby will not be
focusing its urban regeneration efforts only
on Subang Jaya, but also on its other mature
townships, including Putra Heights; Section
13,Petaling Jaya; Desa Melawati and the
Kuala Lumpur Golf and Country Club estate.
Putra Heights will have one LRT station and
both the Ampang and Kelana Jaya lines,
says Zulkifli. He believes Putra Heights will
eventually become very popular due to its
affordability and its location on the outskirts
of Kuala Lumpur but with city centrelike
connectivity.
Desa Melawati is a 230acre development
located next to the Middle Ring Road 2
(MRR2) and a ready interchange. Besides
the interchange that connects the township
to the MRR2, Desa Melawati’s uniqueness
comes from the fact that the Damai Melati
station, which is an integrated transport
terminal, is the last station on the Putra
LRT line and is located only 800m away,
Tan points out.
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Adding value to
existing developments
He adds that regeneration is not just
implemented in locations next to a train
station, but also takes into consideration
the transport network.
Desa Melawati, which will be renamed KL
East by the developer, is built on freehold
land and offers 1,049 apartments and 1.6
million sq ft of office space. An 8.72acre
parcel will be allocated for equestrian
and spa purposes. The plan for the
equestrian park is still being finalised.
The apartments, which have builtups
of 753 to 3,638 sq ft, have been 63%
taken up since their launch in 2012.
“Regeneration doesn’t necessarily mean
that the site must have a train station,
but of course, we link and utilise all the
transport terminals in the area. Some of
our developments that are earmarked for
urban regeneration do not have a train or
LRT station in their vicinity, but we will
continue to focus our urban regeneration
efforts on them anyway since we are
constantly trying to improve and give
more to the residents who have been living
there for a long time. This is in line with
Sime Darby’s philosophy and efforts on
sustainability,” Tan says.
Sime Darby has been working closely with
the state government on rationalising the
land antraffic circulation in the Melawati
town centre,going so far as to contribute
a few million ringgit to the road works.
Zulkifli says this will create more capacity
in the town centre. With the infrastructure
work done, Sime Darby has plans to develop
a shopping mall in the area with an NLA of
620,000 sq ft called Melawati Mall.
“If we had not undertaken the Melawati
urban regeneration programme, we would
not be able to build a mall there as there
would have been no capacity for it,”
remarks Zulkifli.
KLGCC
Sime Darby Property has plans for a
provisional station to be built on the KLGCC
estate. The state has approved the station,
but it has yet to be decided whether it will
be incorporated into the master plan.
The developer also plans a commercial
development with serviced apartments
and retail space that can tap the potential
of the station, which will be linked to the
convention centre in KLGCC and its
commercial area G2.
KLGCC occupies 345 acres of leasehold
land in Mont’Kiara, Kuala Lumpur, some
278 acres of which comprise two 18hole
golf courses. Another 47.81 acres will have
1,177 residences. Builtups for the residential
component are between 4,422 and
5,488 sq ft.
The commercial component of the
development with a net floor area of 3.1
million sq ft is on 13.09 acres. Sime Darby
has yet to finalise the plans for it.
Zulkifli says the plans for the residential
and commercial components have
been approved but there are still some
refinements to be done. “We will also
develop individual projects within the
estate and then upgrade the whole area.”
Section 13, Petaling Jaya
Sime Darby Property is open to the
possibility of redeveloping existing sites
or acquiring any land next to them and
developing it to complement them.
“We are open to options and if something
can add value to the overall development,
we will consider it,” Tan says.
In fact, Sime Darby Brunsfield Holdings,
a joint venture (JV) between Sime Darby
Property and Brunsfield International
Group, will be developing two 1.5acre sites
with IOI Properties Bhd and amalgamating
the two parcels.
According to Zulkifli, it is a JV within a JV
for the development of a threeacre parcel
in Section 13, Petaling Jaya. “IOI’s parcel
fronts the main road while ours fronts the
secondary road. If they develop their
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1.5 acres, there will be problems. It’s the
same for us. So we approached them and
asked to amalgamate the two pieces of land
for a bigger development with added value.”
The development, the plans for which
have yet to be finalised, offers retail
units fronting the two roads and serviced
apartments with sky lounges.
It will be launched in Sime Darby Property’s
financial year ending June 30,2014.
Overseas urban regeneration
According to Zulkifli, Sime Darby Property’s
urban regeneration exercise will not be
restricted to its Klang Valley projects, but
also apply to its overseas developments.
The Battersea Power Station in London was
built in the early 1930s but lay idle for 29
years. Then, a consortium made up of three
Malaysian entities — Sime Darby Property,
S P Setia Bhd and the Employees Provident
Fund — became its new owners.
The plan conceived by the consortium for the
site involves 3,400 homes, 1.7 million sq ft of
office space, 552,716 sq ft of shops, 161,190
sq ft of F&B space, two hotels and 508,821
sq ft of community, cultural and leisure
space, all on 39 acres.
“The Battersea Power Station project in
London is both an urban regeneration
project and a TOD. We have a new Tube
station called the Battersea Power Station
that is integrated into the development
while the space occupied by the power
plant is being transformed into apartments,
serviced apartments and offices,”
says Zulkifli.
He adds that the developer’s Bukit Timah
development in Singapore, a joint venture
with CapitaMalls Asia, is also an urban
regeneration project and a TOD as the site
used to house an industrial show room and
the Bukit Timah train station. It is expected
to be completed by the end of next year.
“This is a predominantly highincome
location,” says Zulkifli. “So, in line with that
demographic, we are going to develop a
showroom and industrial building.”
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“We want to know the spending patterns
and what the term ‘accessibility’ is to
firsttime homebuyers. It will be interesting
to know how the spending patterns of
firsttime homebuyers differ from those
of existing homeowners.
“It will also be interesting to know that
if they insist on buying, how they will cut
down on their monthly expenditure on
other items.
Above (left to right):
Zulkifli: Opportunities that were previously unavailable to further develop these townships have now opened
up; Tan: In this urban regeneration exercise, we will not only be adding residential properties, but also
commercial, office and retail products; Salem: SJ7 will have an integrated station for both the LRT extension
and the bus rapid transit line that connect SJ 7 to Sunway and Sungei Way, making it the only development
with both transport terminals
The existing building will be torn down and
in its place will be erected a 300,000 sq ft
suburban mall with an NLA of 200,000 sq
ft. The JV has also received approval for a
basement linkage to the MRT.
Housing index
Not long ago, Sime Darby Property was
the focus of young professionals when it
announced the Housing Income Index 2013
in collaboration with Universiti Malaya.
Called the Sime Darby Centre, it is coming
up on 140,879 sq ft of freehold land and
will comprise a 5storey commercial building
with the potential to be converted into a
retail mall.
In the report, it stated that the average
household monthly income required to own
a home in the Klang Valley was RM14,580.
The lowest income level, at RM9,360, would
be in Melawati.
Zulkifli says the products offered in Sime
Darby Property’s TODs andTADs are
targeted at firsttime homebuyers and young
professionals.
Needless to say, the developer was
bombarded with criticism. Shortly after,
Sime Darby Property came out to say that
the study focused on existing homeowners
intending to purchase another property
and not firsttime homebuyers. It also said
the research took into account the spending
patterns of those owners.
“It’s a matter of pricing. The demand is
there, you start building apartments that
are beyond the reach of young professionals,
like a 3bedroom, 2,000 sq ft apartment, then
it won’t work.”
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He adds that 60% to 65% of Sime Darby
Property’s products in the SJCC, SJ7 and
KL East are within the RM300,000 to
RM600,000 range.
“The data was on the average household
income of homeowners looking to purchase
new property, but that doesn’t mean you
can’t afford a house. If you cut down one
portion of your spending, you could save
up enough to afford your own home.”
“Firsttime homebuyers can’t expect to buy
a big house, but they can purchase a decent
startup home because this is the type of
demographic we are targeting.”
Moving forward, Tan says the developer is
in the midst of preparing another survey,
this time targeting firsttime homebuyers
and their spending patterns.
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Sime Darby Property
Gains New Insights
with the Housing
Income Index (HII)
Collaboration with the Faculty of Built Environment, University
of Malaya, the Sime Darby Property Housing-Income Index was
conducted for the purpose of profiling home owners in relation
to their household income and spending patterns when it comes
to home ownership.
The findings indicated that homes in Klang Valley are still
considered accessible to those with a mean household income
of RM14,580 per month. The study was carried out on a sample
size of 1,529 respondents in locations that include Bukit Jelutong,
Denai Alam, Bukit Subang, Bandar Bukit Raja, Subang Jaya, USJ,
Putra Heights, Ara Damansara, Mont Kiara, Melawati, Kajang
and Nilai.
The study also pointed out that certain homebuyers with interest
in these areas can consider purchasing houses that are priced 56
times their household income and can afford to spend up to 26%
of their monthly household income to service a mortgage.
The Housing-Income Index was launched today by YB Dato’ Abdul
Rahman Dahlan, Minister of the Urban Wellbeing, Housing and Local
Government Ministry. The Index and its key findings had also been
earlier reviewed by the Ministry.
‘‘
Dato’ Seri Abd Wahab Maskan, Managing Director of Sime Darby
Property, said, “Given that sustainability is a key driving factor for
Sime Darby Property, it stands to reason that more knowledge to
support this quality would not only help us better serve the needs
of the marketplace but also help create a more informed home
buyer.”He also added that the HousingIncome Index augurs well with Sime
Darby Property’s commitment towards
best sustainable practices to elevate the
country’s property industry and the findings
offer both Sime Darby Property and
the industry at large invaluable
market insights.
“On our part, we
intend to utilize
the results
to develop
innovative,
high quality
products
that are
accessible and
meet market
needs on a
sustainable
basis. We also
plan to undertake
the study of more
locations nationwide
and different segments
of house buyers in the
future,” he added.
Dato’ Abdul Rahman Dahlan discussing the Index with Dato’ Seri Abdul Wahab. Looking on is Associate Prof
Sr Noor Rosly Hanif, Former Dean of Faculty of Built Environment, Universiti Malaya.
The study also showed that 68% of planned
housing schemes in the Klang Valley were
deemed accessible to homebuyers.
‘‘
S
ime Darby Property spearheaded a study on the accessibility
and affordability of homes in Klang Valley for homeowners
who are looking for an upgrade or an investment opportunity.
the Sime Darby Property Housing- Income Index was
conducted for the purpose of profiling home owners
in relation to their household income and spending
patterns when it comes to home ownership.
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Sime Darby
Property
Warms Up With
A Game Of Golf
S
ime Darby
Property
organised an
invitational golf
tournament with
the authorities and
government bodies of
Negeri Sembilan at the
Kuala Lumpur Golf &
Country Club (KLGCC)
on 15 March 2014.
Held on the East
Course of KLGCC, the
tournament provided a
casual platform for the
Management of Sime
Darby Property and
the invited guests to
interact and build on
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their rapport.
Among the VIP
invitees include Dato’
Hj. Mat Ali Hassan,
State Secretary of
Negeri Sembilan,
Dato’ Johani Hassan,
Director of Economic
Planning Unit, Negeri
Sembilan and other
representatives
from Ministry of
Housing and Local
Government, Majlis
Perbandaran Nilai,
Majlis Perbandaran
Seremban, Seremban
Land Office as well
as other government
bodies.
Dato’ Johani Hassan
emerged as the
Champion of the Day
with a total score of
37 points – with two
1 under par and one 2
under par. Managing
Director of Sime Darby
Property, Dato’ Seri
Wahab Maskan and
Encik Zulkifli Tahmali,
Head of Property
Development 1
presented the
trophies to the
winners.
KLGCC
at a
glance
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It’s Light
Off for
Sime Darby
Property
Offices and
Buildings
I
n conjunction with the Earth Hour
2014, Sime Darby Property held a
number of activities in support of the
global movement, as well as the company’s
strategic goals of being a leader in building
sustainable communities, align with Sime
Darby Property’s Sustainability Goals 2020.
Prior to the day, materials on the Earth
Hour have been shared with all staff.
Every member of the Sime Darby Property
community i.e. PRIME members, business
partners and associates, contractors and
consultants, residents around our townships
etc were also encouraged to participate in
the activities.
The main initiative was the switching off
of non-essential lights for an hour from at
8:30 pm on 29 March 2014. Offices, sales
galleries and buildings managed by Sime
Darby Property, from Wisma Sime Darby
and Kuala Lumpur Golf & Country Club
(KLGCC) in Kuala Lumpur, all the way to
Genting View Resort in the highlands and
then down south to Chemara Hills and
Planters Haven in Negeri Sembilan joined in
the fray with their lights off during the hour.
Other than the lights off, all Sime Darby
Property offices also synchronise each
building’s temperature setting to not
below 24° C for the week, as to reduce
energy consumption.
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A photo-taking contest was also held.
Aptly called “Earth Hour & Me”, employees
are encouraged to submit their photos/
short clips of their darkened house and
their family participating in Earth Hour.
The three best submissions featuring the
most interesting posts will receive a token
of appreciation from the company as well
as having the photos uploaded into the
Property Knowledge Interchange (PKI),
the intranet of Sime Darby Property.
There was also the SWITCH! Programme
– where energy saving light bulbs were
distributed to all staff and selected external
stakeholders i.e. local authorities, and
residents associations. Approximately
32,000 light bulbs were distributed to
1,900 Malaysian based staff and selected
stakeholders from 24 – 29 March 2014.
Throughout the activities, positive
support has been recorded from business
operations of offices such as Sime Darby
Property corporate tower, USJ Heights, The
Glades, Planter’s Haven, Bandar Bukit Raja,
Chemara, Nilai Impian, KLGCC, Sime Darby
Convention Centre (SDCC), Impiana Golf &
Country Club (IGCC) and Genting
View Resort.
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h
g
i
r
Recycle Today. B
Green Guest Speaker
:
Yasmin Hani
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Venue:
OPEN SPACE,
(BETWEEN BLOCK G & BLOCK H)
Oasis Square,
Oasis Ara Damansara
Date:
28 March 2014
(FRIday)
Acitivities :
• Take A Recycling Pledge
• Photobooth
• Quiz
• Mini workshops
• Ready To Recycle contest
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impian golf and
country club
initiates
‘a tree for a life’
S
ime Darby Property’s Impian Golf and
Country Club (IGCC) recently launched
a corporate social responsibility and
community engagement programme in
conjunction with its 20th Anniversary.
Jointly sponsored by the Human Resource
Department and the Sustainability and
Quality Management (SQM) Department,
‘A Tree For A Life’ is a form of community
engagement programme that is targeted
to educate and nurture the culture of
sustainability, particularly in preserving
endangered, rare and threatened trees.
During the event held at the club on 3
March 2014, rare and endangered trees
such as ‘Gardenia Carinata (Cempaka
Hutan), Dilenia Suffructicosa (Simpoh) and
Mesua Ferrea (Penaga Lilin)’ were planted
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by the club employees throughout the
142-acre golf course.
In addition to the planting of trees, ‘grass
carp’ fishes and a pair of ducks were also
released into the club ponds in an effort to
enrich both the flora and fauna of the area.
“This program is timely as we fully
support every effort for a greener and
sustainable future. It is our responsibility
as a corporation to ensure the balance
of ecosystem, as well as reducing green
house effect,” said Syed Jan Aljaffri,
Manager of IGCC.
The programme is consistent with the
Saujana Impian’s motto of ‘Inspired by
Nature’ and Sime Darby’s brand promise
of ‘Developing Sustainable Futures’ .
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corporate social responsibility
Expanding
The Green
Trail in
Melawati
S
ime Darby Property reinforces its
commitment to creating a sustainable
environment for its townships when
it expanded its ‘Together in Restoring the
Earth’s Environment’ (TREE) programme
with a tree planting event at Taman
Melawati on 10 March 2014.
Held in conjunction with the upcoming
International Day of Forests on 21 March
2014, the programmed was jointly
organised with Majlis Perbandaran
Ampang Jaya (MPAJ) at the field of
Jalan F5 in Taman Melawati.
More than 500 residents from the
surrounding 30-year old township turned
up for the green initiative, joined by SDP
and MPAJ officials to plant a total of 100
threatened trees saplings. Officiating
the event was YBhg Haji Abdul Hamid bin
Hussain, Timbalan Yang Dipertua of MPAJ.
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corporate social responsibility
22
The township is
the fifth in running to
run such a programme which is aimed to
enhance the greenery to increase carbon
absorption by encouraging the community’s
participation, particularly the children.
YBhg Tuan Haji Abdul Hamid was full of
praise of the environmentally-conscious
programme which is consistent with MPAJ’s
Local Agenda 21 and strategic planning of
the Council to further enhance the greening
of Melawati.
The event continued with a performance
by children from Tadika Watti kindergarten
in Taman Melawati, which included an
aerobic presentation and a poem recitation
entitled ‘See How the Tree Grows’ before
proceeding with the planting of trees.
After all the hardwork was done, the
residents got to cool down by engaging in
various side activities such as batik painting
and making a pledge to environmental
preservation by painting a ‘thumbprint’ tree
formed by their thumbprints. Residents also
took the opportunity to have their photos
taken at the photo booth to commemorate
their good deed of the day.
Sime Darby Property’s Head of Melawati
Township, Jemadi Ahmad, said, “As
a developer committed to building
sustainable communities, the company
takes much pride in programmes like TREE
which help to maintain a good eco-system
within the township and encourage the
community to get involved in conserving
the environment.”
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corporate social responsibility
es
t
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m
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P
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r
pe
o
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a
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ng
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corporate social responsibility
24
T
he Corporate Responsibility (CR) Unit, Corporate Communications Department continued
its Helmet Protection Road Safety Programme (HPRSP) with the latest instalments at
Sekolah Kebangsaan Saujana Impian on 10 February 2014 and Sekolah Kebangsaan Subang
Jaya on 25 February 2014. The programme aims to engage school children and their parents in
creating awareness of the importance of road safety and safe riding.
The programme is a collaboration with the Road Safety Marshall Club (RSMC) as one of the
programme under the Sime Darby Volunteer Programme (SDVP), which is also an extension of
Sime Darby’s Child Protection Policy.
More than 30 employees and officials from SDP and RSMC volunteered during the two events,
successfully distributed 38 SIRIM-approved motorcycles
helmet and 7 bicycle helmets at the two schools. Tips and
advices on road safety were also shared with the children
and almost 150 motorcyclists.
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products
products
26
Horizon Outlet Shoppes
Inks Sime Darby Property
Berhad Land Deal for
KL International
Outlets Project
serving the 7 million
residents of KL and
Selangor or its 9 million
annual tourists, Horizon
Outlet Shoppes is confident
of filling this market niche.
“Not only are luxury retail
outlets a fairly new concept
in Malaysia, they are also a
gap waiting to be filled,”
added Clarke. “With
products priced at as much
as 70% below their full
retail price, we expect
KLIO to be a big hit with
local and international
shoppers alike.”
K
uala Lumpur, Friday
25 April 2014:
Horizon Outlet
Shoppes Sdn. Bhd., a joint
venture between Horizon
Group Properties of the
United States and Mainstay
Holdings Sdn. Bhd., a local
property and construction
firm, today agreed to
purchase 40 acres of land
from Sime Darby Property
Berhad to build luxuryoriented retail outlets near
the capital.
When fully built at more
than RM400 million, Kuala
Lumpur International
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Outlets (KLIO), located a
mere 30 minutes by car from
the city centre, will offer
shoppers 400,000 square
feet of luxury oriented
retail outlets in an upscale,
elegant setting.
“We are extremely excited
to kick off our development
of KLIO, which we fully
expect will be one of
the most popular and
groundbreaking among
any outlet centres in the
world,” said Horizon
Group’s International
Director of Leasing, Greg
Clarke. “We believe that
our combination of upscale
design, convenient location
and value-oriented luxury
retail will be very popular
with retailers and
shoppers alike.”
Surveys show that
Malaysian shoppers have
overwhelmingly voted the
retail outlet format as their
number 1 request. With an
estimated RM2.26 billion
in annual retail sales in KL
alone, KLIO is confident of
tapping into this
rapidly growing market
of demanding consumers,
who seek both value and
luxury oriented brands.
Bhd., our combined outlet
and local property market
expertise is a tremendous
strength for our project,”
said Clarke.
Other key attributes
expected to catalyse
KLIO’s long-term success
include its excellent
proximity to and from KL,
Putrajaya, Cyberjaya and
Kuala Lumpur International
Airport (KLIA), as well as the
extensive highway networks
crisscrossing the area.
In addition, KLIO’s role in
anchoring a new 2,350acre township that will be
developed by Sime Darby
Property Berhad will be
a true community asset
ensuring year-round
demand for its stores
and amenities.
The JV will begin
construction this year,
with a grand opening
expected on 1 July, 2016.
The site is located 39
kilometres south of Kuala
Lumpur and 10 km north of
KLIA. “With an esteemed
local developer partner in
Mainstay Holdings Sdn.
Meanwhile KLIO’s
proximity to the new Xiamen
University campus, slated
for a Fall 2015 opening and a
student body of over 10,000
students, will give the area
a real vitality unique to the
area and the project.
The deal was signed at the
offices of InvestKL.
KL’s mature transport
infrastructure and sheer
variety of shopping choices
has made the city one of the
greatest retail markets in
the world. Boasting three
entrants in the world’s top
10 largest malls, CNN Travel
ranked KL 4th in the world
for shopping in 2013.
With no luxury-oriented
retail outlets currently
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products
All Sold Out At
Elmina’s Latest
Launch
S
ime Darby Property Star
Project, City of Elmina in the
Guthrie Corridor witnessed
another successful launch of its
latest residential homes recently.
All 182 units of the freehold 24’ x
79’ double-storey link houses were
snapped up within a day.
The latest in the new series of link
houses consisted of two phases,
namely Garinia (129 units) and
Cressida (53 units) were snapped
up within a day. They are priced
from RM749,888 per unit and
RM792,888 per unit respectively.
The two phases have a collective
gross development value of RM150
million. The sale was conducted via
a balloting exercise involving Sime
Darby Property’s registrants and
fresh potential purchasers.
At the same time, its 30’ x 69’
Superlink Homes known as Crista
recorded 70% take up rate within
2 days of launch. Crista was priced
from RM888,888 onwards with builtup areas ranging from 2,703 sq ft to
2,971 sq ft.
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28
products
Dato’ Seri Wahab Maskan, Managing
Director of Sime Darby Property
Berhad, said, “Despite the challenging
property market landscape, we
are pleased to see the continued
enthusiastic support for our latest
series of homes in Elmina.”
“Clearly, the townships unique
proposition, which brings Malaysians
a fresh concept of wellness and
liveability in a holistic manner, has
touched a chord amongst today’s
discerning homebuyers,” he added.
The township of Elmina in centered
around the eight aspects of wellness,
namely, social, environmental,
intellectual, family, occupational,
physical, emotional and spiritual.
The township was developed in line
with the Mercer’s Quality of Living
Survey, an internationally recognised
standard that measures “liveability”
in terms of safety, education, hygiene,
healthcare, culture, environment,
recreation, political and economic
stability, and public transportation.
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products
30
products
Dato’ Seri Abd Wahab Maskan, Managing Director of Sime Darby
Property, said, “Clearly, Sime Darby Property homes have continued
to generate significant interest and reception from both home
buyers and investors.”
The brand has been long known for producing products of the
highest quality, coupled by a vision of creating a sustainable
Sime Darby
Property’s
Mekar
and
Segar
Records Robust
Sales in Bandar
Ainsdale
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S
ime Darby Property’s innovatively-designed Mekar and Segar
residential homes recorded a high take-up rate on the very first
day of their launches in Bandar Ainsdale, Seremban.
Mekar, which consist of 116 units of 20’ x 70’ double-storey
terraced homes were sold at a starting price of RM410,888 and
had recorded a 90% take-up rate at the end of its launch day while
the slightly larger 22’ x 75” Segar managed to sell 85% of the 115
units at a starting price of RM460,888.
The strong performance reflected the strong market sentiments and
affinity to the Sime Darby Property brand promise and all that its
products stand for. The homes are equipped with perimeter fencing,
single entry/exit for enhanced security, 11’ high ceiling, wall tiles
up to ceiling height and many other features that are hallmarks of a
Sime Darby Property home.
development for all its townships. Its footing in Negeri
Sembilan is seen as a most welcomed move by the property
giant and the market response is a clear indication of the
demand for the brand.
“This is a reflection of our on-going commitment to develop
homes that are not only well-designed but also caters to home
buyers’ need for quality, security and convenience. We achieve
this through our focus on developing sustainable, well-planned
communities in accessible locations,” he concluded.
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INTERNAL ENGAGEMENT
O
INTERNAL ENGAGEMENT
32
MD SHARES SUCCESS SECRETS AT
HOT LATTE (HONEST, OPEN,
TRANSPARENT) SESSION
asis Damansara, 25th
March; Approximately 20
gen-y audience members
from various departments got up
close and personal with Dato’ Seri
in this first HOT Latte session
where we explored the secrets
of organisational and life success
through his experiences in
the business.
Dato’ Seri reminisced his early
student days where he started off
his studies overseas with only RM50
in his pocket, reminding the gen-ys
that being financial savvy is important
when you’re young. As the discussion
gets hotter (and the latte gets cold!)
we discussed ways employees should
prepare themselves in facing all kinds
of changes and challenges. Dato’ Seri
expressed that standing up for your
ideas and beliefs can build strong
character and sometimes, it is ok to
make mistakes. Everyone held our
breaths as he told us stories about
receiving death threats back when
he stood up for the right decision in
his earlier career days.
The moderator explained that the
younger generation nowadays have
high expectations in life, career and
otherwise; comparing ourselves to
organisations such as Google and
Apple. Dato’ Seri noted that we will
have to establish better working
culture and ethics in order to remain
competitive and adapt to the changing
times. He indicated that we must
always improve ourselves and utilise
technology to improve the way we
work and live.
The HOT Latte session was concluded
with the message that all of us should
maintain a positive attitude and
intentions in managing and accepting
changes within the organisation.
Dato’ Seri thanked all the attendees
and encouraged more sharing of ideas
and feedback from the employees.
*‘HOT’ is a new moderated platform
created for the employees to engage,
share feedback, ideas, progress and
even voice their grievances with
the Company.
Article contributed by Project Management
Office (PMO), MD Office.
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INTERNAL ENGAGEMENT
T
he Sime Darby Property Sports
Appreciation Day was held on
5 February 2014 as a tribute to
the contribution and achievement of its
sportsmen and sportswomen in various
categories at the Sime Darby Group Games
FY2012/2013. This was the second time it
was held, since its inception in 2013.
INTERNAL ENGAGEMENT
34
a tribute to sime darby property’s
sportsmen and
A total of 168 employees who formed the
13 competing teams in the
games were feted
on that day
for their
participation
in the Games
and for winning the
top three spots of the games
they have competed in. Each participant
from a team who emerged as Champion
in their respective category was awarded
RM225 and a certificate each, RM175 and a
certificate for those taking the second spot
while those who came in third were awarded
RM125 and a certificate each.
Dato’ Seri Abd Wahab Maskan,
Managing Director of Sime Darby
Property, accompanied by Encik Ammar
Ghazali, Head of HR presented the
certificates and cash rewards to the
Champions. This would include the Dart
team led by Halim Suleiman, Bowling
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Women Team led by
Sulimah Sohoh, Table
Tennis team led by
Mohd Khairul Mustafa,
Tug of War for Women
led by Norfarahana
Mohamad Fuat, Volleyball
Men Team led by Zulbahrin
Ahmad, Volleyball Women Team
led by Sulimah Sohoh and the Golf
Team led by Haznidan Mahmud.
Dato’ Seri Wahab also had the privilege to
present the Special Recognitions Awards
which are given to participants or players
who have emerged as Champions for three
consecutive years. The award was presented
to the Golf team led by Haznidan Mahmud
with 10 players who have helmed the top
spot for three years in a row since 2011.
Each player was awarded with RM500 cash
incentive with a certificate of achievement
each. The SportsMan of the Year was
awarded to Mohd Nadzrie bin Baharin from
KLGCC who emerged as the champion of
Tug-of-War & Volleyball, both in which
he competed as the main player while The
Sportwoman of the Year title went to Norliza
Hamzah from Stakeholders Management
for emerging as Champion of Lawnbowls
Singles, Volleyball and PNB
Lawnbowls. She also came in
1st Runner-up in Netball, Futsal and
Lawnbowls Team event.
Following the presentation of certificates,
the guests were invited to a delectable high
tea buffet spread before ending the event
with performances by Mohd Jamal Abdul
Mois and Eddie Rapaei, Champion and 1st
Runner-Up of the Annual Dinner 2013’s
Property Idol Competition.
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INTERNAL ENGAGEMENT
Sime Darby
Property Honours
Its High Achievers
INTERNAL ENGAGEMENT
S
ime Darby Property held a certificate
presentation ceremony in appreciation
of its high achievers in conjunction of
the Sime Darby Property High Performers
Appreciation Day 2014 on 27 January 2014.
The event held at the Kuala Lumpur Golf &
Country Club (KLGCC) was the second year
in running following its introduction in
2013 by the HR Department of Sime Darby
Property with the aim of recognition to
the contribution and commitment of
the employees.
36
Tahmali, Head of Property Development 1,
Encik Mohd Salem Kailany, Head of Property
Development 2, and Encik ‘Ammar Ghazali,
Head of HR and Administration who all
helped in presenting the certificates to
the 144 recipients.
Guests and attendees were treated to a
sumptuous hi-tea session ending the event
with an engaging knowledge sharing session
by Ms Cheryl Wong from Innovative Formula
Sdn Bhd who delivered a talk entitled
“Building a High Performance Culture.”
The event was graced by Dato’ Seri Abd
Wahab Maskan, Managing Director of
Sime Darby Property Berhad, Encik Zulkifli
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INTERNAL ENGAGEMENT
38
INTERNAL ENGAGEMENT
Puan Sarimah Talib, Head of Quality
Management and Sustainability Department
said, “Beyond providing the Green
Hearties with an awe-inspiring experience
of Sleeping with Sharks, the program is
also meant to provide knowledge and
understanding of
environmental protection – especially of
the marine life”.
Green Heart sleeps with
the Sharks
M
embers of the Green Heart - Sime Darby Property Young
Sustainability Ambassador Programme had a close encounter
of a different kind on 22 February 2014 when they participated
in Aquaria’s Sleeping With Sharks Programme held at the state-of-theart oceanarium in Kuala Lumpur City Centre (KLCC).
The 32 Green Hearties aged between 9 to 13 years along with their
8 chaperones from Sime Darby Property brought along their own
sleeping bags, blankets and pillows to tuck themselves in comfortably
for the night.
The Green Hearties had a fun and educational experience in the early
part of the day, learning what they can from the aquarists that included
feeding the fishes, watching the small-clawed Asian Otter and watching
the red-bellied Piranha being fed which was the highlight of the day.
The 2D/1N programme is aimed to create awareness among the Green
Hearties of the importance to preserve the ecosystem by appreciating
and protecting our marine life.
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“With Aquaria interactive learning facilities
and the unique nature of the program, we
believe it had provided the children with an
effective, interactive and fun experience
of which they learnt about the animals
swimming before them”.
After a night accompanied by the serenity
of the oceanarium, the Green Hearties were
all on their toes the next morning for the
activities lined up for the day before making
their way back to Sime Darby Property
Headquarters in Oasis, Ara Damansara. The
programme had not only enriched them with
added knowledge of our marine life but also
brought them all closer as friends.
“We had a wonderful experience that is
beyond my expectations”, said 13-year
old Siti Aishah Khairi, daughter of Puan
Noorhany Wan Yaakup of the Sales &
Marketing Department. “Now I understand
why we should protect our seas and fishes. I
will also tell my family and friends not to eat
shark’s fin soup anymore”, she added.
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INTERNAL ENGAGEMENT
INTERNAL ENGAGEMENT
40
laughing the stress away
with sime darby property’s lunch talk series
S
ime Darby Property recently introduced
a new series of talks themed the ‘SDP
Lunch Talk Series (LTS) as an extension
of its Child Protection Policy Programme.
Aimed to help employees to manage a better
work-life balance, the LTS consist of talks
surrounding various interesting issues by the
best people in their respective fields.
The second installment of LTS was held on
3 May 2014 with a talk entitled ‘Laugh Away
Your Stress’ by renowned motivator and
laugh specialist Dr Norazah Abd Ghani as
the guest speaker.
The talk explains how stress can be managed
effectively by introducing laughter into
a stressful situation. It also helped the
audience to identify stress triggers and
shared techniques that can be applied as
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counter measures to relieve stress. Stress
management is an important tool to help
employees to improve work performance
and communication and laugh therapy
has been proven to one of the most
effective tools.
The response of the talk was simply
overwhelming which warranted additional
seats to be opened up to the
initial 50 first-come-first
serve audience.
About the Speaker
Dr.Norazah Abd Ghani is a renowned
motivator and specialist in laugh
therapy. She has conducted
numerous seminars and workshops
on laugher therapy, selfdevelopment,positive thinking,
stress management, emotional
management and counselling
techniques for various organization
and government agencies.
She is currently the Deputy Director,
Division of Special Education,
Ministry of Education. She also
conducts research on Special
Education and Physical Education
at Universiti Putra Malaysia (UPM).
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INTERNAL ENGAGEMENT
INTERNAL ENGAGEMENT
42
Chinese New Year February 10, 2014
at Oasis Square, Ara Damansara
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