Jan 2014 - Sime Darby Property

contents
CORPORATE
05
ODU
ECO
NOMIC
AT
W
%
30
ENER
in
20% increase
energy efficiency
hour/m2)
(Kilo Watt
ENERGY
GY
30%
incre
Rene
ase
wabl
e Ener in
gy
usag
e
pe
11
17
19
Sime Darby Property
Attracts More Than
800 Residents to Help
Green Nilai Impian
New Sime Darby
Chairman Visits
Property Division
35
37
Sime Darby Property
Organises “Majlis
Berbuka Puasa” with
Sultan of Selangor and
His Subjects
Elmina Records 100%
Take-Up Rate
39
Sime Darby Property
Launches Bandar
Ainsdale Sales Gallery
o env
Zer
MATERIALS
60% of building materials
used to be recyclable
EM
EFFLISSI
WAS
UE ONS
NT
TE
20%
S’&
red reduct
pro uce, reu ion
duc
in
t des se and waste
ign
enh via
anc
ed
14
Walking the Talk
Sime Darby Property
Launches Affordable
Homes in Bandar
Bukit Raja
Battersea Secures a
Strong £675m in Sales
21
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25
27
Sime Darby Property
Joins Frost The Trail:
KL Corporate Challenge 2013 – 10
Nov 2013
33
L
ENTA
N
RONM
t
ECTIOtal inciden
ENVI
PROT ironmen
13
Enter the World of
Sustainability
Sime Darby Sunrise
Unveils Bukit
Jelutong’s Radia
%
40 G em
GH
re
du
wa ct
te ion
r co in
ns po
ta
pe umpt bl
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pi n
ta
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ER
Y
ILIT
AB CE y
AINRMANnabilitips
ST
SU RFO sustaitownsh
PE proved e of
Sust
ained
succ
comm
ess
ercia
SIME DARBY
PROPERTY
SUSTAINABILITY
GOALS
2020
PRODUCTS &
SERVICES
Design all new construction
to meet green building
standards (minimum GBI)
09
NS S’ &
SIO T
IS EN
EMFFLUTE in
E AS ction s
W redu ission
Walking th
e
PR
ect
SE CT
ive
RV S &
tra
de
ICES
sig
nsp
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nts
NG
E
WORKI
CULTUR
e tre tre
On one
EE
TR G
TO TIN
EE AN d forped
TR PL e plante
op
ch
Eff
inable
d susta in all
sprea
re
Wide
ng cultu
worki of employees
levels
alk
et
07
Sime Darby Property
and CapitalMalls
Asia Commence
Construction on
Melawati Mall
l
Sime Darby Property
In Talk with E&O for
Joint Development
O
H CC
SA EA UP
F LT A
Sime Darby Property
Bags Best Developer
And Best Villa
Development At
Regional Awards
PRODUCTS
30
ET H TIO
Lo %
20 ss redu Y &
NA
10 Tim ct
ba e io
L
se Inju n on
lin ry
e da (L
ta TI)
fro
m
03
CSR
Supporting A Green
Cause With The Mengo
Green Hunt 2013 – 27
Oct 2013
15
Green Hearties Learn
About EM Mud Balls
Making and Keeping
Our Rivers Clean
Sime Darby Property’s
Green Hearties Learn
about Sustainability
Sime Darby Property
Bags Gold at the
Putra Brand Awards
31
Sime Darby Property
Green Office Week
2013
Information as of December 2013
CORPORATE
SIME DARBY PROPERTY
BAGS REGIONAL
ACCOLADE FOR BEST
DEVELOPER AND BEST
VILLA DEVELOPMENT
S
ime Darby Property was named
Best Developer in Malaysia while
its prestigious development ‘Seri
Pilmoor’ in Ara Damansara bagged the
Best Villa Development in the country
at the South East Asia Property
Awards 2013.
This was Sime Darby Property’s
second consecutive win for the the
Best Villa Development (Malaysia)
following its win last year for ‘The
Residences’ luxury residential homes in
Putra Heights. The property giant was first
runner-up in the Best Developer category
last year.
Dato’ Abd Wahab Maskan, Managing
Director of Sime Darby Property, said,
“These accolades were awarded by notable
opinion leaders and well-recognised
peers in the region’s property industry
as nominations went through a vigorous
process. Clearly, our commitment to give the
best in sustainability, quality and innovation
to customers has touched a chord amongst
the best and brightest in the industry.
“The win also reflects the recognition of
Sime Darby Property as it continues to build
on its reputation and business philosophy
to do more well recognised projects in
Malaysia. Our strength in Malaysia allows
us to leverage on strategic partnerships
to grow further. The winning bid for
London’s Battersea Power Station and the
overwhelming demand for the world-famous
project is a good example,” he added.
‘‘
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CORPORATE
SERI PILMOOR IS A BALANCED BLEND OF LUXURY LIVING,
SUSTAINABLE INNOVATIONS AND STRATEGIC LOCATION,
SET WITHIN THE DYNAMIC AND FAST MATURING TOWNSHIP
OF ARA DAMANSARA. IT IS A SUBURB WHERE HOMES ARE
SPACIOUS AND IN HARMONY WITH THEIR SURROUNDINGS.
The South East Asia Property Awards pays
tribute to the best property players within the
region for their passion in promoting the highest
quality and standards in their projects. This
would include developers, agents, architects and
designers from Thailand, Singapore, Malaysia,
Indonesia, Philippines, Cambodia and Vietnam.
The event was organised by Ensign Media
(Singapore) Pte. Ltd., publisher of the marketleading real estate publication, Property Report
South East Asia and audited by BDO, a well-established
accounting and consulting firm, while its panel of judges
includes highly reputable individuals from the real estate
industry and related industries across the region.
On Seri Pilmoor being named the Best Villa
Development in Malaysia, Dato’ Wahab said,
“Seri Pilmoor is a balanced blend of luxury living,
sustainable innovations and strategic location,
set within the dynamic and fast maturing township
of Ara Damansara. It is a suburb where homes are
spacious and in harmony with their surroundings.
The ratio of homes to greenery at Seri Pilmoor has
been designed to be 50:50, which is rare in the
property development industry today.”
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5
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BOTH PROPERTY DEVELOPERS HAVE SIGNED A
MEMORANDUM OF AGREEMENT, WHICH WILL PROVIDE
THE PLATFORM FOR THE TWO COMPANIES TO NEGOTIATE
THE TERMS OF A SALE AND PURCHASE AGREEMENT
SIME DARBY PROPERTY
IN TALKS WITH E&O FOR
JOINT DEVELOPMENT
S
ime Darby Property has
been in talks with lifestyle
property developer Eastern
& Oriental Bhd (E&O) to form a
strategic partnership to partly
develop Sime Darby Property’s
townships in the Klang Valley
and should a deal proceed, the
first such collaboration might
materialise in Elmina West
estate in Sungai Buloh, Selangor.
Both property developers
have signed a memorandum of
agreement, which will provide
the platform for the two
Companies to negotiate the
terms of a sale and purchase
agreement as well as the
purchase price for E&O’s
proposed acquisition of a 55ha
parcel of land at Elmina West
from Sime Darby Property.
Should the deal go through,
the land will be E&O’s first
township development in
the Klang Valley and will be
developed to include both
residential and commercial
properties to compliment the
‘wellness’ theme that has been
conceptualised by Sime
Darby Property.
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Sime Darby Property and CapitalMalls Asia Commence
Construction on MELAWATI MALL
S
ime Darby Property and CapitaMalls
Asia Limited (SGX: JS8 and HKEx: 6813)
have begun construction of Melawati
Mall, a lifestyle city shopping complex
located on prime commercial land in the
Taman Melawati.
With an expected total development cost
of about RM670.0 million (S$[258.2] million/
HK$[1,570.6] million), the Melawati Mall
will provide eight-storey of retail space with
a net lettable area of about 620,000 square
feet (“sq ft”). Set to be a one-stop retail
and lifestyle destination for the residents
of Melawati township and nearby towns,
Melawati Mall will serve an estimated
800,000 people within a 15-minute
drive radius.
A groundbreaking ceremony was held at the
site in Taman Melawati and was attended
by Dato’ Abd Wahab Maskan, Group Chief
Operating Officer of Sime Darby Berhad and
Managing Director of Sime Darby Property;
Under a 50:50 joint venture, Sime Darby Property and CapitaMalls Asia are developing Melawati Mall
into an eight-storey shopping mall, which is expected to be operational at the end of 2016. Left: Dato’
Wahab Maskan, Group Chief Operating Officer of Sime Darby Berhad and Managing Director of Sime
Darby Property Right: Mr. Lim Beng Chee, CEO of CapitaMalls Asia
Mr. Lim Beng Chee, CEO of CapitaMalls
Asia; as well as other senior management
members from Sime Darby Property and
CapitaMalls Asia.
“The groundbreaking ceremony is a
significant milestone that puts us closer
to delivering on our commitment to build
a lifestyle shopping mall to serve the
community in and around the Melawati
township” said Dato’ Wahab Maskan
during his speech.
“Our collaboration with CapitaMalls Asia
to develop Melawati Mall is well in line with
Sime Darby Property’s strategic direction
to participate in joint venture partnerships
with reputable companies that can further
unlock the value of our landbank and further
enhance value from asset management.
Moreover, the success of this collaboration
may pave the way for other possible future
strategic partnerships with CapitaMalls Asia
in Malaysia or overseas.”
From left : Mr. Simon Ho, Deputy CEO CapitaMalls Asia, Mr. Lim Beng Chee, CEO of CapitaMalls Asia,
Dato’ Wahab Maskan, Group Chief Operating Officer of Sime Darby Berhad and Managing Director of
Sime Darby Property and Mr. Tan Kok Heng, Head of Strategic Investment and Marketing, SDP
9
CORPORATE
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SIME DARBY PROPERTY ATTRACTS
MORE THAN 800 RESIDENTS TO HELP
GREEN NILAI IMPIAN
S
ime Darby Property continues its effort to develop a
sustainable environment for all its townships when it held
the fourth installment of the tree planting initiative at Kolam
Rekreasi 3, Nilai Impian on 5 October 2013. This followed the
successful implementation of the ‘green’ programme in Denai Alam,
Bukit Jelutong and Bandar Bukit Raja.
Organised by Sime Darby Property’s Sustainability Quality
Management (SQM) Department, the initiative is part of the
T.R.E.E. or Together in Restoring the Earth’s Environment
programme where communities are engaged to help preserve
and conserve the environment of their townships.
The launch of T.R.E.E. in Nilai Impian was officiated by YBhg Dato’
Haji Abd. Halim bin Haji Abd. Latif, the Mayor of Majlis Perbandaran
Nilai. Also present were Mr. Raymond Chong; Head of Development
Operation 1, Property Development 1; Puan Sarimah Talib, Head
of SQM Department, Encik Mohd Idris Abdullah, Head of Township
Nilai Impian; Tuan Haji Abu Bakar bin Saleh, Chairman of Residents
Association of Nilai Impian; as well as employees of Sime
Darby Property.
A total of 160 threatened rainforest tree saplings from four
different species, namely Hopea odorata (Merawan siput
jantan), Alstonia angustiloba (Pulai), Agathis borneensis
(Dammar minyak) and Michelia champaca (Chempaka hutan)
were planted with the participation of over 800 residents
of the township. This brings the total number of trees
planted under the T.R.E.E. programme to 630 to date since
its inception in 2012. A mock spade was handed to Encik
Jemadi Ahmad, Head of Sime Darby Property’s Melawati
township to signify the next township in line to host the
T.R.E.E programme.
The pupils of Tadika Krista provided the entertainment for
the morning session with a choral speaking entitled ‘The
Tree That Drop Their Leaves’ followed by a rendition of
Zainal Abidin’s famous song ‘Hijau’ by Tadika Permata Iman.
Sime Darby Property provided the entertainment for the
evening session for nearly 700 residents with a private
open-air screening of a movie animation entitled FernGully:
The Last Rainforest that highlights the importance of
environmental protection.
10
CORPORATE
Sime Darby
Sunrise Unveils
BUKIT
JELUTONG’S
RADIA
CORPORATE
S
ime Darby Property and UEM Sunrise Bhd unveiled its new
RM1.6 billion joint-venture (JV) development, Radia in Bukit
Jelutong at a ceremony held in the prestigious Kuala Lumpur
Golf & Country Club (KLGCC) on 10 September 2013.
Jointly developed through the 50:50 JV company, Sime Darby
Sunrise Development Sdn Bhd, Radia covers a gross area of 2.7
million sq ft that includes serviced apartments, office spaces
and retail spaces. The five phased project will begin with the
development of the retail spaces, followed by the serviced
apartments acoording to Head of Property Development at
Sime Darby Property Zulkifli Tahmali.
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12
Designed by French architecture firm
J+H Boiffils, Radia will comprise 640
units of serviced apartments, office space
measuring in 400,000 sq ft and retail space
totalling 880,000 sq ft with properties
priced between RM500,000 to RM1 million
for the larger units, said Sime Darby Property
Managing Director, Datuk Abd Wahab
Maskan at the launch.
The development is expected to host
25,000 residents and workers when it is
completed in 2018.
‘‘
11
SIME DARBY PROPERTY AND UEM SUNRISE BHD UNVEILED ITS NEW
RM1.6 BILLION JOINT-VENTURE (JV) DEVELOPMENT, RADIA IN BUKIT
JELUTONG AT A CEREMONY HELD IN THE PRESTIGIOUS KUALA LUMPUR
GOLF & COUNTRY CLUB (KLGCC) ON 10 SEPTEMBER 2013.
ENE
30%
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WANT PEOPLE TO UNDERSTAND THAT HAVING
PROGRAMMES OR SYSTEMS IN PLACE IS NOT
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‘‘
Managing Director, Dato’ Abdul Wahab Maskan talks about
embracing sustainability and the importance of balancing the
3Ps - People, Profit and Planet in a feature pullout of the The
Edge Malaysia . Get to know about the strategies and key focus
of the green developer as he shares the evolution of Sime Darby
Property’s journey towards sustainability and its vision to be the
leading developer of sustainable communities.
SUSTAINABILITY HAS A BIG MEANING. WE
ENERGY
se in
20% increa ency
fici
energy ef
hour/m2)
(kilowatt
S
ustainability has a bigger meaning at Sime Darby Property.
It is a philosophy and a way of engaging everyday life for
each and every individual working with the property giant.
THE SAME AS SUSTAINING THEM.
60% of building materials
used are to be recyclable
EM
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All new construction design
to meet green building
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SIME DARBY
PROPERTY
SUSTAINABILITY
GOALS
2020
PRODUCTS &
SERVICES
L
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log onto http
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arbyproperty
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Sust_Living_
19082013.pd
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Where can you find the cheapest light bulb in
the world? Do you know how much it costs to
build a ‘green home’? And where are the coolest
eco-resorts to put up your feet? What makes a
development sustainable? Find the answers and
more in the Sustainable Living pullout in The
Edge Malaysia, produced in collaboration with
Sime Darby Property. In this special focus, Sime
Darby Property talks about green elements in
its developments in Malaysia and
overseas and its commitment to
being a leading sustainable
developer. It also looks
at other interesting
green projects
and designs as well
as personalities who
share their thoughts
on sustainability.
le
ainab
d sust e in all
sprea
r
Wide king cultu yees
plo
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Enter the world of
sustainability
CORPORATE
O
HE CC
SA A UP
FE LTH AT
30
Lo %
TY & IO
2 ss r e d
CORPORATE
‘‘
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The development will carry the hallmark of all Sime Darby Property
developments which include green areas with natural vegetation,
reflexology paths, basketball and futsal courts as well as children’s
playgrounds to promote a healthy and sustainable living. The
development is also focused around bringing better mobility
to its future residents.
“This will be achieved by incorporating innovative elements in our
affordable housing development. This includes transit-oriented
developments or TODs, which maximises the residents’ access to
public transport systems in and around the community,” explained
Dato’ Wahab Maskan, Group Chief Operating Officer of Sime Darby
Berhad and Managing Director of Sime Darby Property Berhad, Sime
Darby Property.
The programme which was first initiated in Bandar Ainsdale,
Seremban in 2011, was also launched by the Prime Minister.
Bandar Bukit Raja is the first township in Selangor to feature these
affordable homes and is expected to house 2,090 out of the 21,120
units targeted to be built by Sime Darby Property by the year 2016.
Sime Darby Property Launches
AFFORDABLE HOMES
in Bandar Bukit Raja
S
ime Darby Property launched the first phase of its Affordable
Homes to the delight of the people who can now look forward
to owning homes below the RM400,000 bracket. This is the
commitment of the Company under its collaboration with the
Government’s Project Perumahan Rakyat 1 Malaysia to address the
need for more affordable homes in the country’s economic centres.
Launched by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd
Najib bin Tun Haji Abdul Razak, the ceremony was attended by over
5,000 people comprising employees, residents and government and
state officials.
The first phase will feature 321 units of double-storey terrace homes
with built-up areas of between 1,310 sq ft and 1,380 sq ft. These
3-bedroom, 1 utility room and 3-bathroom homes are priced below
RM400,000 which is below the normal market price.
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BATTERSEA
SECURES A
STRONG £675M
IN SALES
T
he Battersea Power Station Development
Company (BPSDC) reported a confirmed sales
contract for the purchase of 818 units or 95%
of the apartments and townhouses within Circus
West, the first phase of the Batttersea Power Station
regeneration.
This accounts for a total sales value of £675m since
it was launched on 9 January 2013 in London and 12
January 2013 in Kuala Lumpur. The strong take-up rate
is a positive reflection of the phenomenal interest that
the public has shown towards the regeneration of the
iconic project. Building works commenced in July 2013
with the construction of The Pavilion, the first new
structure to be built on the site since the iconic
Power Station itself.
Circus West will consist of 866 units of one-, twoand three-bedroom apartments, townhouses and
penthouses. The first phase will also include several
types of offices, shops, and leisure and hospitality units
designed by Ian Simpson Architects and de Rijke Marsh
Morgan while the penthouses and ‘Resident Club’ are
designed by David Linley.
The first phase of the Battersea Power Station is
expected to be completed as early as 2016/2017.
‘‘
‘‘
Th e fi rst phase, Circus West was launched in January and has sold 98%
Right: Battersea Power Station in 1953 before the last chimney was built.
THE BATTERSEA POWER STATION DEVELOPMENT COMPANY
(BPSDC) REPORTED A CONFIRMED SALES CONTRACT FOR THE
PURCHASE OF 818 UNITS OR 95% OF THE APARTMENTS AND
TOWNHOUSES WITHIN CIRCUS WEST.
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20
SIME DARBY PROPERTY
CONTINUES ITS WINNING WAYS
S
Winning the award for the third time in a
row is testimony to the prestigious club’s
commitment to providing the best standards
of service for the Club and all its members.
ime Darby Property has continued
to garner new awards and accolades,
reflecting its commitment towards
brand and product excellence to become a
respected leader of sustainable development
in the region.
THE EDGEPROPERTY EXCELLENCE
AWARDS 2013
Sime Darby Property has once again
emerged as The Edge’s top three property
developers after taking the third spot at
the recent The EdgeProperty Excellence
Awards 2013.
PUTRA BRAND AWARDS
Sime Darby Property had yet again won Gold
under the property development category
at the Putra Brand Awards held in April this
year. The Company was also bestowed the
Putra Brand Icon, a homage that is accorded
to12 top brands that have won Gold
consistently for four years in a row.
Like previous years, the winners were
determined by an online poll of 6,000
consumers nationwide. The Putra Brand
Awards is organised by The Association of
Accredited Advertising Agents Malaysia
(4As) and supported by the Malaysia
External Trade Development Corp
(Martrade).
Sime Darby Property was represented by
Encik Salem Kailany, Head of Property
Development 2 at the award presentation
ceremony held in Kuala Lumpur.
ASIA PACIFIC PROPERTY AWARDS
Sime Darby Property, under its joint venture
company, Sime Darby Sunrise Development
Sdn Bhd was awarded the ‘Best Commercial
High-Rise Development in Asia Pacific
and Malaysia’ for its Radia Bukit Jelutong
project. The project was awarded for its
excellence in all the judging criteria which
includes innovation, sustainability, ecoawareness and many others.
The award was presented to Encik Zulkifli
Tahmali, Head of Property Development I
at an award ceremony held at Shangri-La,
Kuala Lumpur in May 2013.
BCI ASIA’S TOP 10 AWARDS 2013
Sime Darby Property has clinched the BCI
Asia’s Top 10 Awards 2013, making this
the second year running that the property
giant has won the prestigious award.
Awarded by BCI Asia, a leading information
provider of the construction industry, the
award is aimed at giving recognition to top
architectural firms and developers that
have made a significant impact on the built
environment within Southeast Asia.
READER’S DIGEST AWARDS
Sime Darby Property was handed the
Reader’s Digest Trusted Brands Gold
Award this year, making this its fourth
win following previous wins in 2008, 2010
and 2011. The prestigious award, which
is determined by the number of consumer
votes, is in its 15th year and provides a clear
representation of consumer perception
towards a brand within Asia.
More than 235,000 questionnaires were
distributed in Malaysia this year with
Sime Darby Property emerging tops in the
Property Developer category in the country.
GOLF CLUB OF THE YEAR
Kuala Lumpur Golf & Country Club (KLGCC)
was name the ‘Golf Club of the Year’ for the
third consecutive year at the annual ParGolf
Awards, cementing its position as Malaysia’s
premier golf country club.
Famed for its 36-hole East and West Courses,
KLGCC has been the club of choice for
hosting major golf tornaments such as the
Sime Darby LPGA Malaysia and the Maybank
Open. The clubhouse’s prime location along
with its top notch facilities and its dining
outlets has made it the crown jewel among
over 200 golf clubs in Malaysia in 2010,
2011 and 2012, as pointed out by its
General Manager, Steven Thielke.
The award ceremony held at Hilton
Kuala Lumpur on 10 October 2013 was
officiated by the Minister of Urban
Wellbeing, Housing and Local
Development, Dato’ Rahman Dahlan.
Dr. Tan Kok Heng, Head of Strategic
Investment and Marketing received the
award on behalf of Sime Darby Property.
This is the 11th year the prestigious award
has been running and the Xth time Sime
Darby Property has participated as a nonlisted company.
Participating developers were judged on
both their quantitative (shareholders’ funds,
group pretax profit, revenue, gearing and
cash plus cash equivalents) and qualitative
(product quality, innovation and creativity,
value creation for buyers, image and
expertise) attributes.
‘‘
‘‘
The Company has been on a winning streak,
garnering the same awards for consecutive
years while making a name for itself by
clinching some new ones. Here, we take
a look at the awards bagged by the
Company recently.
GOLD AWARD FOR THE FOURTH
CONSECUTIVE YEAR SINCE THE
PUTRA BRAND AWARDS WAS
INTRODUCED IN 2010.
CORPORATE
CORPORATE
SIME DARBY PROPERTY JOINS
FROST THE TRAIL:
KL CORPORATE CHALLENGE 2013 – 10 NOV 2013
S
ime Darby Property supported the Frost
The Trail: KL Corporate Challenge 2013 for
the second time since it was introduced in
2009. This year, Sime Darby Property came in
as a Gold Donor for the event aimed to help
charitable organisations such as Rumah AnakAnak Yatim /Miskin Darul Hikmah and Shelter
Home for Children.
The annual event was held at the Kepong Botanical
Garden, FRIM, Kepong on 10 November 2013 with
more than 200 people participating for the 7.7km
run, including the 50 runners from the Sime Darby
Volunteers Programme (SDVP). The charity run
involves individual runners and teams of 4 runners
under the Corporate Team category completing a
trail of a single lap around the Kepong Botanical
Garden lake before braving a jungle track and
sprinting through a rugged track at the end of
the race.
Team 716 from SDVP comprising Choo Chen
Soon, Joey Lim, Lee Ming Wei and Lee Wee
Thiam managed to clinch the eighth spot
under the Corporate Team category. A total
of RM31,800 had been raised through this
event with all proceeds contributed to the
name charities.
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A TOTAL OF RM31,800 HAD BEEN RAISED
THROUGH THIS EVENT WITH ALL PROCEEDS
CONTRIBUTED TO THE NAME CHARITIES.
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CORPORATE
CORPORATE
supporting a
green cause with
the mengo
green hunt
2013 – 27 Oct 2013
S
ime Darby Property sent 20 of its
employees to represent the Sime
Darby Volunteers Programme
(SDVP) in the Mengo Green Hunt 2013 in
conjunction with the Malaysian National
Environmental Week on 27 October.
More than 100 groups of four team members
had turned up for the event including eight
groups from representing the SDVP. The
event was flagged off by SPAD Chairman,
YBhg Tan Sri Syed Hamid Albar at its
headquarters in Kuala Lumpur Sentral
(KL Sentral).
During the hunt, our ‘Green Hunters’
adventured into the concrete jungle of Kuala
Lumpur, solving a number of environmentalthemed puzzles while putting their green
habits into practice such as using sustainable
mode of transportation and making choices
that have a lesser impact on the environment
as the event aimed for a near zero waste
production. This would include carrying
their own water tumblers and food
containers along the hunt.
Three out the eight groups from SDVP
had emerged as the top three winners
with Team 109 clinching the top spot with
Team 103 and Team 110 taking the second
and third spot respectively. Team 108 took
the consolation prize under the Corporate
Team category.
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CORPORATE
CORPORATE
green hearties learn about
EM MUD balls making and
keeping our rivers clean
A
s part of its continuous learning
journey about sustainability, 35
Green Hearties and their family
recently participated in a half-day activity
of listening to an environmental talk and
learning to make EM Mud Balls.
The day started at Sime Darby
Property Corporate Office in
Oasis Ara Damansara with
a talk on “Protecting
Our Environment” by
Mr Andy Cheng, an
expert on organic
waste management.
The members of the
audience were briefed
on Water Pollution,
Food Waste Recycling
and the role of Effective
Microorganisms (EM) in
restoring the ecosystem.
As an incentive to get the
Green Hearties to stay focused
on the “lessons of the day”,
the Organizers offered 4 sets of
food waste composting bins to those
who were able to answer correctly the
questions asked during a Quiz Session.
On that day, the Green Hearties were
briefed on the effects of water pollution
and restoration of a healthy ecosystem and
also had the opportunity to learn how to
make the EM Mud balls and threw about
1000 of them into the Ara Damansara Lake.
The enthusiastic kids and their parents had a
whale of a time learning from the facilitators
and getting their hands literally “dirty” to
make the mud balls from scratch.
Before the day ended, the 4 lucky
winners of the Environmental Quiz
Amrithaa Velayuthan(daughter of
Velayuthan V Ramasamy from Denai
Alam Township), Nurin Maisarah
Muhammad Dzulkifli (daughter of
Zuraidah Mat Yusof from Contract Dept),
Harith Muzzammil B. Mohammad Jessmi
(son of Zuraidah Tajudin from Contract
Dept) and Muhammad Mikail B. Mohd
Danial (son of Naziratul Akmar from Sales
& Management Dept) received their prizes
from Puan Sarimah Talib, Head – SQM
Department. Obviously delighted, they
could not wait to go home with their brand
new “KitCoBin” to start food composting at
their respective homes!
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Following the learning session, the
young members were treated to some
fun activities that included face-painting,
sand art and others while the mothers who
accompanied their children to the briefing
found themselves on stage for a cake
cutting ceremony to mark the celebration
of Mother’s Day which fell on the day after
the event.
Green Hearties Go
on an Educational
Trip to Kuala Gandah
National Elephant
Conservation Centre
The Green Hearties had a fun-filled
educational trip as they made their way
to the Kuala Gandah National Conservation
Centre during the school break in May 2013.
SIME DARBY PROPERTY’S
GREEN HEARTIES LEARN
ABOUT SUSTAINABILITY
F
ollowing the appointment of more than 100 Green Heart
Young Sustainability Ambassadors, the Green Hearties as they
are called, convened at the Sime Darby Convention Centre’s
auditorium for a half-day’s learning session on sustainability.
Led by Puan Sarimah Talib, Head of Sustainability and Quality
Management, the session included a briefing on the objective of the
young Sustainability Programme while highlighting the green efforts
initiated by the Company. The session also included a presentation
of the current and future impact of global warming in an easy-tounderstand presentation that stressed on the roles that the Green
Hearties can play in helping to make the world a better place.
After a two-hour bus ride, the Green
Hearties were welcomed by a group of
local guides and members of the Department
of Wildlife, Malaysia upon their arrival at
the centre. They were then taken to Che
Wong Orang Asli Village to get a peek at the
Orang Asli settlement. Here, the group were
briefed on the lifestyle of the Orang Asli
where some managed to try their hand at
blowpipe shooting.
CORPORATE
CORPORATE
Thereafter, the Green Hearties were
taken to the National Conservation
Centre’s auditorium to watch a half-hour
documentary on elephant conservation.
Then came the moment where they were
able to meet the giant mammals at the
Elephant Activity Area where they had
the opportunity to feed the elephants and
watch the caretakers bathe the elephants in
a nearby river.
The trip proved to be an eye-opening
experience, reminding the Green Hearties
that they too had a part to play in protecting
the endangered species from extinction.
Green Hearties
Explore and
Experience Science
and Nature
The junior Green Hearties aged between
7 -12 years spent the Saturday of 6 July at
the Pusat Sains Negara (National Science
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Centre) to learn first hand about the
application and principles of science in our
everyday life. The educational visit began
with a briefing before all 25 members
embarked on their Science Trail activity at
the Science Wonderland to conduct their
very own scientific experiment at the ‘Let’s
Xperiment’ section.
‘‘
The Green Hearties were then taken to the
KL Bird Park where they were able to view
the many species of birds.
‘‘
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THEY WERE THEN TAKEN TO CHE WONG ORANG ASLI VILLAGE TO GET A PEEK
AT THE ORANG ASLI SETTLEMENT. HERE, THE GROUP WERE BRIEFED ON THE
LIFESTYLE OF THE ORANG ASLI WHERE SOME MANAGED TO TRY THEIR HAND
AT BLOWPIPE SHOOTING.
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CORPORATE
CORPORATE
sime darby property
green office
week 2013
L
ike the year before, Sime Darby
Property held the Sime Darby Property
Green Office Week on 22 April 2013 in
conjunction with Earth Day. The objective of
the campaign was to raise awareness of the
importance of eco-friendly offices, and to
educate and guide employees on the roles
that they can play in helping preserve the
environment within their workplace.
organisations on how the office can be
operated in a much more eco-friendly manner.
More than 500 employees participated in
the activities organised, which included
mini exhibitions and talks held by various
government agencies and non-governmental
Managing Director, Dato’ Abdul Wahab
Maskan stressed that the culture of
maintaining a green lifestyle should be
practised all year round beyond the office as it
affects everybody no matter where they are.
During the campaign, employees were
encouraged to make an Earth Day pledge
via a short video clip and an e-Pledge, where
they made their green resolution to change
their lifestyles to help reduce their carbon
footprints.
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NEW SIME
DARBY
CHAIRMAN
VISITS
PROPERTY
DIVISION
T
he newly appointed Chairman of Sime Darby
Berhad,YB Dato’ Abdul Ghani Othman made an
official visit to the Sime Darby Property head
office at Oasis Damansara on Tuesday, 20 August 2013.
Dato’ Ghani, who replaced acting chairman Tan Sri
Samsudin Omar on 1 July this year, spent half of the
day with the top level management where he was
briefed on the operations of the property division.
The former Menteri Besar of Johor followed each
presentation attentively and expressed his great
interest in helping steer the Company to greater
heights through his vast experience in administering
the state of Johor for nearly two decades.
The visit ended with a luncheon with
the management.
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CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
SIME DARBY PROPERTY ORGANISES
“MAJLIS BERBUKA PUASA”
WITH SULTAN OF SELANGOR
AND HIS SUBJECTS
S
ime Darby Property along with Jabatan
Agama Islam Selangor (JAIS) jointly
organised a ‘Majlis Berbuka Puasa’ with
the Sultan of Selangor, D.Y.M.M Sultan
Sharafuddin Idris Shah Alhaj Ibni Almarhum
Sultan Salahuddin Abdul Aziz Shah Alhaj and
his subjects. The breaking of fast was held
at the Masjid Tengku Ampuan Jemaah on
12 July 2013.
Masjid Tengku Ampuan Jemaah which
opened its doors in March 2013 was built in
memory of of Almarhumah Tengku Ampuan
Jemaah, the late grandmother of the Sultan
of Selangor who was Malaysia’s second Raja
Permaisuri Agong. Therefore, it was indeed
an honour for the Sultan of Selangor to make
an appearance for the event.
“It is indeed a privilege that His Royal
Highness has chosen to break fast with his
loyal subjects at the Masjid Tengku Ampuan
Jemaah. We are blessed to have a monarch
who truly cares for his subjects and has
taken the time from his busy schedule to
be amongst us,” said Tan Sri Dato’ Bakke,
President & Group Chief Executive of Sime
Darby who presented the Group’s zakat
contribution of RM1 million to the Sultan
during the event.
More than 3,000 people
including residents
of Bukit Jelutong, the
underprivileged and new
converts joined the Sultan
in breaking their fast. The
Sultan also handed out Hari
Raya Aidil Fitri contributions
to the underprivileged and
needy during the event.
“As the Holy Month of
Ramadhan encourages
compassion and charity,
Sime Darby Property worked
closely with Jabatan Agama
Islam Selangor (JAIS) to
organise this memorable
“berbuka puasa” and
handing over the “zakat” event in this
mosque,” said Group Chief Operating
Officer of Sime Darby Property and
Managing Director of Sime Darby Property,
Dato’ Abdul Wahab Maskan, stressing the
importance of fostering greater community
spirit and performing the duty of a
responsible Muslim.
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PRODUCTS
PRODUCTS
The soft launch of Phase I Elmina East garners
good response from home buyers.
City of Elmina, designed to promote a healthier,
more balanced lifestyle and a better quality of life.
Elmina
Records
100%
Take-Up
Rate
S
ime Darby Property recorded an
astonishing take-up rate of 100%
during the launch of 255 units of
2-storey linked homes in Elmina since
its soft launch in May 2013.
The price of the units launched,
located at the eastern side of
Elmina ranges from RM599,888 to
RM828,888 while the development
has a total Gross Domestic Value
(GDV) of RM188.18 million. The
launched homes bear the hallmark
of Sime Darby Property homes that
include sustainability features such
as the rain water harvesting system,
good ventilation and better light
permeation to help manage its
energy cost more effectively.
The City of Elmina is a group of
townships located along the Guthrie
Corridor Expressway (GCE). East
Elmina is one of the townships that is
lined up along Denai Alam and Bukit
Subang, which are at the maturing
stage of their development. It has
been designed with sustainable
features that can be divided into three
main aspects aspects - environmental,
economical and social.
The environmental aspect includes
creating the right environment for
the community to live in and prosper
such as the inclusion of a 300-acre
central park with a 70km cycling track
and a 42km jogging track to promote
a healthy lifestyle for its community.
A carefully planned traffic system
coupled with an efficient public
transport system have been
incorporated to reduce traffic jams
and cut down time spent on the road.
The spacious living area of
Ariza double frontage homes
open up to private gardens.
The economic aspect includes the
green features in the homes and
facilities within the township such
as the rain harvesting system, solarpowered heating systems and the use
of LED street lights to reduce energy
consumption.
Meanwhile, an example of the social
aspect is the application of the Crime
Prevention Through Environmental
Design in the overall township design
with CCTVs installed at strategic
locations throughout the township.
The township will also possess its
own unique urban character through
the ‘place making’ concept, which
promotes a vibrant, sustainable and
close-knit community.
(left) Ariza double frontage
homes have their back
facing a park and a lake.
(Right) The distinctive
themed township embraces
the concept of ‘wellness’
and ‘liveable city’ in a
holistic manner.
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PRODUCTS
PRODUCTS
SIME DARBY
PROPERTY
LAUNCHES
BANDAR
AINSDALE
SALES GALLERY
a clear reflection of the property giant’s
confidence in the marketability of Bandar
Ainsdale as a vibrant and sustainable
township.
S
ime Darby Property made its lasting
mark in Bandar Ainsdale with the
launching of its Sales Office and
operations office in the 562-acre freehold
township on 22 June 2013. The Sales Gallery
was officiated by Group Chief Operating
Officer, Sime Darby Berhad and Managing
Director of Sime Darby Property, Dato’
Abdul Wahab Maskan and was attended by
invited guests from the local authorities,
consultant partners, Estate Managers and
colleagues from the Plantation Division,
senior management of Sime Darby
Property and SUCI home purchasers
and other customers.
The opening of the Sales Gallery was indeed
a significant occasion as it marks the first and
most important contact point between Sime
Darby Property and its customers. The Sales
Gallery will provide a conducive environment
for potential purchasers to view their
potential buys in great comfort.
It is also an important indication of the
development progress of the township, a
tangible proof that it has passed beyond the
planning stage where it is able to showcase
and market its homes to the market. Its
continued presence in the township is also
The official launch of the Sales Gallery was
held on 6 July 2013, which also saw the
launch of the inaugural series of general
homes in Bandar Ainsdale called “Mekar”,
which consists of 116 units of 20’ x 70’
double-storey link homes.
‘‘
‘‘
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SIME DARBY PROPERTY MADE ITS LASTING MARK IN
BANDAR AINSDALE WITH THE LAUNCHING OF ITS SALES
OFFICE AND OPERATIONS OFFICE IN THE 562-ACRE
FREEHOLD TOWNSHIP ON 22 JUNE 2013.
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