Oct 2014 - Sime Darby Property

a first look at the latest happenings in sime darby property
Property
OCT 2014
Window
Dato’ Seri Abd Wahab Maskan
Real Estate
Personality of
the Year
Sultan of Selangor
Break Fast with Rakyat
SIME DARBY and E&O
Seal Elmina West Land
Purchase Deal
Groundbreaking Ceremony
Xiamen University’s
Malaysia Campus
About Sime Darby
Property Berhad
Sime Darby Property is the property arm of Sime Darby Berhad. On the
back of a successful 40-year track record of developing sustainable
communities, Sime Darby Property has to date built more than 12
townships that are home to some 90,000 families.
It has a global reach that encompasses assets and operations in
Australia, Singapore, United Kingdom, and Vietnam. In the UK, as part
of a Malaysian consortium, Sime Darby Property is the developer of
the iconic Battersea Power Station project in central London.
Sime Darby Property is a multiple award-winning property group with
numerous local and international accolades. It is the first Malaysian
property developer to be awarded the International FIABCI Prix
d’Excellence Awards twice for its Subang Jaya and UEP Subang
Jaya townships. Recently, the company bagged its 5th consecutive
Gold at the Putra Brand Awards 2014 and its 4th consecutive Top 10
Developers Awards at the BCI Asia 2014.
For more information, log on to www.simedarbyproperty.com
window
Property
CONTENTS
Sultan of Selangor Break Fast with Rakyat.......04-05
Xiamen Universiti’s Groundbreaking
Ceremony......................................................................................06-07
Sime Darby-E&O Deal.........................................................08-09
SD LPGA 2014...........................................................................10-11
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SULTAN OF SELANGOR
BREAKS FAST WITH
RAKYAT
6
XIAMEN
GROUNDBREAKING
18
LETS GET BACK TO
NATURE
SEAPA Malaysia 2014.........................................................12-13
Townhall & Aidilfitri Gathering 2014..........................14
Property Trivia.............................................................................15
Star Card Launch....................................................................16
Visit to Farm In the City.....................................................17
Let’s Get Back to Nature...................................................18-19
A Visit to As-Solihin Orphanage................................20-21
Defensive Driving Technique.........................................22-23
Battersea Power Station Phase 3...............................24-25
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SEAPA MALAYSIA 2014
SDP MD Named ‘Real Estate Personality
of the Year
20
A VISIT TO AS-SOLIHIN
ORPHANAGE
CORPORATE
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SULTAN OF SELANGOR
BREAK FAST WITH RAKYAT
at Masjid Bukit Jelutong
“As a key participant in the Malaysian economy and as a
diversified multinational, the Sime Darby Group and our
business divisions are fully committed towards contributing
positively to the communities we operate in, whether locally
or abroad. Sime Darby Property’s contribution this evening
is very much in line with the Group’s commitment as a
responsible corporate citizen to do our part by getting involved
in the lives of the disadvantaged in our community and by
doing so, helping to lessen their burdens,” Tan Sri Dato’ Mohd
Bakke added.
Masjid Tengku Ampuan Jemaah was officially launched on
March 16, 2013, in memory of the Sultan of Selangor’s late
grandmother, Almarhumah Tengku Ampuan Jemaah, who
was also Malaysia’s second Raja Permaisuri Agong.
The construction of the RM25.5 million mosque was funded
in part by the Selangor Royal Family, specifically from the
wakaf of Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj;
the Selangor State Government; Sime Darby Property as the
developer of the Bukit Jelutong township; as well as personal
contributions from the members of the community of Bukit
Jelutong.
SHAH ALAM, 1 July 2013
The Sultan of Selangor, D.Y.M.M. Sultan Sharafuddin Idris
Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz
Shah Alhaj, attended a breaking of fast event with locals
at the Masjid Tengku Ampuan Jemaah in Bukit Jelutong
today.
Jointly organised by Sime Darby Property and Jabatan
Agama Islam Selangor (JAIS), the event was attended by
more than 3,500 people including residents of Bukit Jelutong
and the surrounding areas, Sime Darby Group employees,
disadvantaged members of the community, orphans and
new converts.
Tan Sri Dato’ Seri Mohd
Bakke Salleh, President
& Group Chief Executive
of Sime Darby Berhad
(third from left) presented
the company’s Zakat
contribution of RM1 million
to DYMM Sultan of Selangor.
The Sultan of Selangor handed out Hari Raya Aidilfitri
contributions to the homeless, orphans and other needy
Malaysians at the event. In addition, Tan Sri Dato’ Mohd
Bakke Salleh, President & Group Chief Executive, Sime
Darby Berhad, presented the Group’s zakat contribution of
RM1 million, which was received by the Sultan of Selangor.
Tan Sri Dato’ Mohd Bakke said, “It is indeed a privilege that
His Royal Highness has chosen to break fast with his loyal
subjects at the Masjid Tengku Ampuan Jemaah. This is the
second year that Masjid Tengku Ampuan Jemaah has had
the privilege to host this special Iftar event attended by His
Royal Highness and we are blessed to have a monarch who
truly cares for the welfare of his subjects and has taken time
from his busy schedule to join us.”
700-1,000 people at each session, the Kulliyah Muslimat
programme that was attended by 200-300 people each
time, Kulliyah Maghrib and Kulliyah Subuh, Tahfiz and vocal
classes as well as the MTAJ Kids Corner.
Masjid Tengku Ampuan Jemaah can accommodate up to
4,000 people. The mosque was also purpose-built to serve
as a community centre and has a multi-purpose hall, a
resource centre, an exhibition room, lecture rooms and a
childcare centre on its premises.
Dato’ Seri Wahab Maskan, Group Chief Operating Officer
of Sime Darby Berhad and Managing Director of Sime
Darby Property Berhad, said, “We take pride in seeing our
development, Masjid Tengku Ampuan Jemaah, being wellreceived and playing such an integral part in such events
that not only see the gathering of the community for prayers
but also provides an opportunity for us as a corporate citizen
to give back. With its multi-purpose function, the mosque is
both a community centre and a catalyst for religious, social,
educational and economic activity here in Bukit Jelutong,
and this enables us to remain true to our vision of developing
sustainable communities.”
Since the mosque was launched, a number of well-received
religious and community activities have been held here,
not only benefitting the residents of Bukit Julutong but also
residents from adjacent townships such as Denai Alam.
Among the activities held were religious talks such as the
monthly “Halaqah Bukit Jelutong” that attracted about
“As the holy month of Ramadhan encourages compassion
and charity, Sime Darby Property is honoured to have been
able to work closely with JAIS and the management of Masjid
Tengku Ampuan Jemaah to organise this memorable buka
puasa event graced by His Highness,” Dato’ Seri Wahab
concluded.
IT IS INDEED A PRIVILEGE THAT HIS
ROYAL HIGHNESS HAS CHOSEN
TO BREAK FAST WITH HIS LOYAL
SUBJECTS AT THE MASJID
TENGKU AMPUAN JEMAAH
CORPORATE
CORPORATE
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A group photo to
commemorate the
auspicious occasion.
Groundbreaking Ceremony
XIAMEN
UNIVERSITY’S
Malaysia Campus
AMPAR TENANG, 3 July 2014 - Xiamen University Malaysia
campus held its Ground Breaking Ceremony, officiated by the
Prime Minister of Malaysia, at the campus site in Ampar Tenang on
3 July 2014. It will be the Chinese university’s first overseas campus,
a symbolic of the friendship between Malaysia and China.
The campus will be constructed on a
150-acre site in Ampar Tenang and is
designed to host 10,000 students when
fully operational. The first enrolment of
500 students is expected as early as
September next year.
Ampar Tenang is a 2,578 acres mixed
development township being developed
by Sime Darby Property.
Among the dignitaries present at the
ceremony were the Prime Minister’s
special envoy to China Tan Sri Ong Ka
Ting, China’s ambassador to Malaysia
Huang Huikang, Second Education
Minister Datuk Seri Idris Jusoh, Transport
Minister Datuk Seri Liow Tiong Lai, former
Deputy Minister of Higher Education
Datuk Dr Hou Kok Chung and Xiamen
University president Prof Zhu Chongshi.
CORPORATE
CORPORATE
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SIME DARBY AND E&O
SEAL ELMINA WEST
LAND PURCHASE DEAL
KUALA LUMPUR, 4 July 2014
Sime Darby Property Berhad has entered into a sale and
purchase agreement to sell a piece of land in Elmina West
to Eastern & Oriental Berhad for RM239.8 million, sealing
a partnership that will enhance the value of a distinctive
themed township in the Klang Valley.
The agreement was signed earlier today between Sime
Darby Property and E&O’s units, namely Sime Darby Elmina
Development Sdn Bhd (SDED) and Eastern & Oriental
Express Sdn Bhd. This involves the sale of approximately
135 acres of freehold land in Elmina West, part of the larger
5,000 acres of City Of Elmina which will be developed into a
Wellness and Liveable City.
The purchase price was appraised by an independent
registered valuer. It is expected that the actual gross
development value (GDV) would potentially be higher than
the estimated baseline GDV of RM1.5 billion. As part of the
agreement, E&O has agreed to share the amount of the
actual GDV that exceeds the baseline GDV with an agreed
sharing ratio of 80:20, whereby E&O will pay SDED the
amount equivalent to 20% of the enhanced GDV.
Dato’ Seri Wahab Maskan, Group Chief Operating Officer of
Sime Darby Berhad and Managing Director of Sime Darby
Property, said, “We’re pleased to have sealed this deal with
a reputable partner like E&O which has the expertise and
capabilities to create a niche development with a distinctive
wellness characteristic that will enhance the City of Elmina,
which has already gaining popularity as a township known
for liveable characteristics.”
“What’s more, this mutually-beneficial decision shows
that both parties are committed to collaborate on good
prospects to develop distinctive products based on our
unique strengths. This will undoubtedly enable Sime Darby
Property to enhance the value of our landbank, while we
build sustainable communities.”
The two parties had in September 2013 signed a
Memorandum of Agreement to facilitate the negotiation of
the SPA terms.
E&O Group Managing Director, Dato’ Terry Tham Ka Hon said
“E&O is looking forward to participate in the development of
Elmina West in the City of Elmina as it represents a vital new
growth engine for us in the Klang Valley.
AT A STRATEGIC LEVEL, OUR ELMINA
WEST VENTURE REFLECTS THE SPIRIT
OF COLLABORATION BETWEEN E&O
AND SIME DARBY THAT IS AIMED
AT ESTABLISHING SYNERGISTIC
BENEFITS AND CREATING VALUE
FOR SHAREHOLDERS OF BOTH
COMPANIES
“This is an excellent opportunity for E&O to leverage our
experience and expertise in developing premier properties
and to tap on the increasing interest, heightened aspirations
and growing demand for wellness to be incorporated into our
lifestyles.”
Dato’ Tham said “At a strategic level, our Elmina West
venture reflects the spirit of collaboration between E&O and
Sime Darby that is aimed at establishing synergistic benefits
and creating value for shareholders of both companies.”
The proposed development by E&O in Elmina West in the
City of Elmina township will be aligned with the overarching
aim of creating a wellness and liveable city dedicated to the
pursuit of a healthy and balanced lifestyle.
E&O’s development land in Elmina West fringes a 2,700 acre
forest reserve on the west and on the southern section, the
300-acre Elmina Central Park. Endowed with such natural
resources at its doorstep and coupled with the 70km cycling
and jogging track weaved into the development, the site is
ideal for the creation of a living environment that is premised
on wellness.
The Elmina City Centre (ECC), which will be the main
commercial hub, Wellness Cluster and shopping destination
of the City of Elmina, intersects with E&O’s proposed
development. The ECC is expected to be a catalyst for
economic growth along the Guthrie Corridor Expressway,
fuelled by the local business and residential communities
within the City of Elmina as well as the existing population in
the neighbouring residential areas of Denai Alam and Bukit
Subang.
The City of Elmina will enjoy excellent connectivity and is
easily accessible via several major highways. Connectivity
to this area will be further enhanced with the proposed
new Damansara-Shah Alam Elevated Expressway (DASH)
that will provide linkages to areas such as Subang, Kota
Damansara and Mutiara Damansara, which is expected to be
completed in 2019.
PRODUCTS & PROMOTIONS
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PRODUCTS & PROMOTIONS
SIME DARBY LPGA
MALAYSIA ANNOUNCES
FOUR DAY FESTIVAL
Spectators at this year’s Sime Darby
LPGA Malaysia will be able to enjoy first
class entertainment both on and off the
fairways following the announcement of a
four day festival that will run alongside the
tournament, bringing a carnival atmosphere
to Kuala Lumpur Golf and Country Club
(KLGCC) when the action returns from 9-12
October, 2014.
For the duration of the tournament, the
club will be transformed into a festival
destination, complete with live music,
street art, a showcase of Malaysian and
international cuisine, health and beauty
treatments, and fun activities for everyone
to enjoy. And all for a good cause as the
tournament looks to boost its annual
contribution to official charitable partner,
Cancer Research Initiatives Foundation
(CARIF).
A key feature of the festivities will be Ladies
Day (Friday), Pink Saturday and Family
Day (Sunday), each with its own distinct
character, designed to appeal to different
sectors of the community. Developed
in conjunction with the tournament’s
5th year anniversary celebrations, the
initiative has been created to ensure that
one of Malaysia’s premier sporting events
continues to extend its appeal well beyond
sports enthusiasts to families as well as the
capital’s festival loving audience.
Poolside Fiesta
At the heart of the action will be the
Poolside Fiesta. Located at the pool area
of KLGCC, spectators will be able to enjoy
an eclectic mix of live music between
3pm and 6pm each day from a variety of
leading local artists and DJ’s. Presented by
Time Out KL, the Sound Stage will feature
headline acts from the likes of Patricia K,
Atilia, and Bihzhu, ensuring that the party
continues well after the last ball drops at
the end of each day’s play.
Taking the Sime Darby LPGA Malaysia to
a new dimension, the poolside area will
offer visitors a variety of hawker food stalls
to whet the appetite of golf enthusiasts,
revellers and their families. All food will be
priced at RM 5.00, with 10% of coupon sales
going to CARIF. With an array of dishes
plus a full selection of drinks available at
the Sunken Bar and KLGCC’s authentic
Indian, Japanese and Chinese restaurants
opening their doors to the public, the 2014
Sime Darby LPGA Malaysia is sure to be a
gastronomic feast for everyone.
In keeping with the tournament’s theme of
‘Women with Drive’, the Poolside Fiesta will
also feature the Hot Pink Market. Curated
by ten of Malaysia’s most successful
female entrepreneurs, the market will
showcase their success in the worlds of
fashion, art and craft and will include talks
and workshops, enabling the public to learn
and be inspired by the achievements of
these remarkable women.
Additionally, the pool area will host an
array games for all the family, including a
poolside chipping contest, video games,
a photo-booth and chill-out zone. And for
those keen to try their hand at the real
thing, Chip4Charity is a new initiative giving
spectators the opportunity to test their
golfing skills against the pros and win some
fantastic prizes in the process. Located
by the 15th tee on the West Course and
open to first-time golfers and seasoned
pros alike, RM 10 will buy participants three
attempts to chip a golf ball onto an iconic
pink floating green, with a hole in one
winning contestants a spectacular prize.
Friday 10th October-Ladies Day
Friday sees Sime Darby LPGA Malaysia
celebrate the nation’s women with
a dedicated Ladies Day providing
entertainment and a unique social occasion
for all of Malaysia’s women. In addition
to the on-course action, female guests
will be able to enjoy an array of female
beauty treatments, participate in a ‘Best
Dressed Spectator’ award and visit the Hot
Pink Market where guests can learn for
themselves what drives some of Malaysia’s
most successful women.
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For those looking for something extra,
guests can enjoy an exclusive Ladies
Lunch in the company of Malaysia’s female
social and business elite in the elegant
Piano Lounge. The lunch will be hosted
by television personality Daphne Iking
and will feature a three course luncheon
prepared by Qureshi and a talk with one of
Malaysia’s leading names from the world of
show business.
Exclusively open to women and featuring
a ‘Best Dressed’ award presented by Elle
magazine, a lucky draw and further prizes
from official partners Suen Jewellery, Bobbi
Brown and La Mer, the Ladies Lunch will be
a must for KL’s social set.
Saturday 11th October-Pink
Saturday
Like everything else, Pink Saturday –
created in 2010 to raise awareness of
breast cancer in Malaysia – goes up a gear
in 2014 and offers fun-loving spectators
everything from pink candy to facials and
fun-photos and even the chance to get pink
nails and hair-dos for the day. With players
and spectators alike encouraged to sport
a splash of pink in their attires, a wave
of colour is set to descend on KLGCC on
tournament Saturday.
Sunday 12th October-Family Day
Sunday 12th October has been designated
Family Day which will see the party in full
flow and the hawker food stalls providing
a wide variety of family friendly food and
refreshments ensuring that no small
tummies go hungry. With the Sound Stage
playing favourite party tunes, together
with face-painters and fun activities for the
children-plus the climax of the tournament –
Sunday is a must for all the family.
For more info on Sime Darby LPGA, kindly
login to
http://www.simedarbylpgamalaysia.com
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Sime Darby Property MD Named
KUALA LUMPUR,
26 August 2014 Sime Darby Property’s
Managing Director Dato’
Seri Abd Wahab Maskan
was chosen as Malaysia’s
Real Estate Personality of
the Year at the South East
Asia Property Awards
(SEAPA) 2014 taking
place for the first time in
the country.
‘REAL ESTATE PERSONALITY
OF THE YEAR’
at SEAPA Malaysia 2014
The country level awards will see winners
from other parts of Southeast Asia vying
for the regional titles later this year in
Singapore. First held in Thailand in 2005,
the SEAPA has since extended its scale to
recognise the calibre of developments and
achievements of developers, consultants,
architects and designers in Singapore,
Malaysia, Indonesia, the Philippines,
Vietnam and China.
Dato’ Seri Wahab has been at the helm of
Sime Darby Property since June 2011. He is
also the Group Chief Operating Officer of
the Sime Darby Group.
With a solid track record of developing
as well as turning around property
companies, Dato’ Seri Wahab’s visionary
leadership and strategic planning are
visible in projects in the developer’s
landmark townships such as Subang
Jaya, Bandar Kinrara, Nilai Impian, Bukit
Jelutong, Ara Damansara, Oasis Ara
Damansara, City of Elmina, Bandar
Universiti Pagoh, Bandar Universiti Serinia
City, Bandar Ainsdale, Bandar Bukit Raja
and the 37,000 acres Sime Darby Vision
Valley (SDVV) master plan.
Dato’ Seri Wahab said, “This recognition makes me feel
honoured and humbled. I accept this award on behalf of
friends and colleagues who have been supportive of my ideas
and initiatives delivered all these years, especially the Sime
Darby Property team. I believe that this collaboration of people,
ideas, initiatives and passion have driven the company to
excel.”
In addition, Sime Darby Property also received the Best
Residential Interior Design and the Best Mid-Range Condo
Development (Central Malaysia) awards for The Véo. The
development has been making waves in the property industry
since its launch as the inaugural freehold luxury residential
towers of KL EAST, where liveability in the city is emphasized.
The 30-storey residential development with 175 condominiums
in each tower offers a variety of stylish designs.
Among The Véo’s uniqueness are its breathtaking views;
one is of the world’s longest quartz ridge, Klang Gates, and
the other of the panoramic city skyline.
“These are dynamic times for the property industry in this
part of the world. With Southeast Asia a catalyst for Asia’s
emerging growth and increasing economic position, property
players are able to tap synergies and unlock the potential
arising from rapid urbanisation coupled with stronger
economies and more affluent communities. It is ever more
important to also be mindful of being a responsible builder
of sustainable communities and cities that will shape our
future.” he concluded.
All awards in the SEAPA were decided by a panel of
independent judges, while ‘Real Estate Personality of the
Year’ was selected by the editorial team of the Property
Report, based on the vast experience and excellent
contribution in the property industry.
The SEAPA is renowned for having a fully audited judging
system and places Asia’s real estate industry on the
international stage.
PROPERTY!
PROPERTY!
PROPERTY!
INTERNAL ENGAGEMENT
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PROPERTY!
TRIVIA
TOWNHALL INTEGRITY
& AIDILFITRI
GATHERING 2014
Because
Knowledge
Is Worth
Sharing
TRIVIA
TRIVIA
ENTERPRISE
TRIVIA
Because
Knowledge
Because
Is Worth
Knowledge
Sharing
Because
Knowledge
Is Worth
Sharing
Is Worth
Sharing
RESPECT & RESPONSIBILITY
PROPERTY!
TRIVIA
INTEGRITY
ENTERPRISE
INTEGRITY
15
ENTERPRISE
RESPECT
& RESPONSIBILITY
INTEGRITY
ENTERPRISE
INTEGRITY
RESPECT & RESPONSIBILITY
RESPECT & RESPONSIBILITY
INTERNAL ENGAGEMENT
INTERNAL ENGAGEMENT
ENTERPRISE
RESPECT & RESPONSIBILITY
Townhall
Because
Knowledge
Is Worth
Sharing
DID YOU
KNOW?
TOWNHALL is a term often refers to an annual or quarterly informal public meeting,
function or event. Typically open to everybody in an organisation, a company town hall
meeting allows the CEO an/or senior management team to present company’s goals,
awards and recognition, engage in planning sessions and provide inspiration for the
work ahead.
!
!
Some benefits of town hall meeting
1.Townhall meetings allow senior leadership to
keep employees informed, engaged and in
sync with business goals.
2.It offers a platform for CEO and or/
senior management to outline important
company developments and responses to
competitors.
3.Townhall meetings can lead to greater
employee understanding of key business
issues and can provide increased employee
feedback up the hierarchical ladder.
4.A townhall meeting allows the audience
to express their opinions. It also allows the
company’s leadership to hear a variety of
perspectives, connect at a grassroots level
and learn more about the issues occurring at
the operational level.
5.It will boost employee communication
efforts and in turn can positively affect
an organization in many ways—including
potentially boosting its bottom line.
6.A study discovered that companies with the
most effective communication programs
financially outperformed those with less
effective programs by 57 percent from 2000
to 2004.
!
!
!
Sime Darby Property townhall
1.Sime Darby Property will hold a townhall twice
in every financial year.
2.This year’s town hall took place on the 27
August 2014 at Sime Darby Convention Centre
(SDCC) with the theme “Success Through
Growth, Promised Delivery & Customer
Excellence.”
INTERNAL ENGAGEMENT
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Sime Darby Property
STARcard Programme
Your Ticket to Enjoying a More Sustainable World
Now we know that being sustainable has its rewards!
With the activation of the Sime Darby Property STARcard
portal and distribution of STARcards to all employees, the
STARcard programme has finally gone live after its launch
in late 2013 by Dato’ Seri Abd Wahab Maskan, Sime Darby
Berhad Chief Operating Officer and Sime Darby Property
Managing Director.
Spearheaded by the Sustainability & Quality Management
(SQM) Department under the Benchmarking &
Communication Unit, the STARcard programme forms part
of the communication strategy to enhance the exchange
of information on sustainability and internal employee
engagement. It is aligned with six of 14 Sustainability Goals
to encourage a widespread sustainable work culture at all
employee levels, reduction in potable water consumption
per capita, increase in renewable energy usage, increase in
energy efficiency, reduction of carbon emission intensity and
reduction in waste.
STAR is an acronym for Sustain – Track – Act – Reward and
the STARcard programme provides a mechanism to sustain
and keep track of employees’ sustainable initiatives in their
daily lives.
Each employee is entitled to an individual STARcard. With
this, employees can submit evidence of their participation in
pre-determined activities to start collecting STAR Points and
be rewarded. At the end of this financial year, we will crown
the employee with the most number of STAR Points as the
first Sime Darby Property ‘Sustainability Champion’.
On 1 July 2014, also the start of our new financial year, the
SQM Department organised a series of briefing sessions
and opened STARcard collection counters at our HQ in Oasis
Ara Damansara so employees could activate STARcard
memberships and collect the accompanying guidebooks.
The first 40 employees who activated their membership were
rewarded with a special gift of a smartphone holder made of
reclaimed wood.
The STARcard has already received enthusiastic response
from employees. There were 251 memberships activated on
day one and a further 94 memberships activated by end of
the first week, bringing the total of active STARcard members
to 345 on 6 July 2014.
For enquiries about the STARcard or STARcard portal,
employees may contact STARcard Administrator at 03-7849
5295 or email [email protected].
GREEN HEARTIES
MIXING STUDIES AND
PLAY AT FARM IN THE CITY
In keeping with its original objective to
encourage the young children of Sime
Darby Property employees between
the ages of 7 and 17 years to advocate
sustainable living and to learn more
about their planet and on taking care of
the environment, various programs have
been organized since the launch of the
Sime Darby Property Young Sustainability
Ambassador Program (YSA) or better
known as the Green Heart program in
March 2013.
Hence, on 6 September 2014, a total of
55 Green Hearties aged between 7 and
11 years old sat for a test to assess their
understanding and knowledge gained
from the YSA Program and its activities.
It was a special day as not only were the
children given the opportunity to refresh
their memory on what they had learnt, but
they were also in for yet another wonderful
educational trip to ‘Farm in the City’ which
is conveniently located in Equine Park, Seri
Kembangan, Selangor.
Over the past year, the Green Hearties
have been to many educational visits
and have also attended workshops and
talks to improve their knowledge and
understanding on sustainability. But how
do you gauge if they have actually become
more aware of what sustainability is all
about? Of course, one of the more effective
ways is to give them a simple test on their
knowledge and understanding.
The conservation park-cum-petting zoo
is set in a natural environment mimicking
a traditional Malaysian village where fruit
orchards and animal farms form an integral
part of the habitation. The Green Hearties,
being city dwellers for most of their young
lives, indeed found this experience very
unique and exhilarating. Albeit there was
strict supervision by their chaperones, most
of the children were very excited to get
a closer look at animals such as rabbits,
guinea pigs, goats, chickens, roosters,
ducks and even snakes, skunks and
deer among others. They were even more
excited when allowed to pet and feed the
animals that were roaming freely in the
spacious enclosures that resembled their
natural habitat.
The Green Hearties also had the chance to
view more than 100 species of exotic and
rare animals housed behind glass walls or
in open compounds such as the world’s
smallest species of horse (fallabella), the
second smallest species of kangaroo
(wallaby), the world’s largest species of
rabbit, the world’s rarest white albino crow
and the world’s smallest crocodile species.
At the end of the visit, each one of the
Green Hearties was given a Certificate of
Attendance. It was definitely an educational
and fun day for the children. Now they have
to await their assessment results which will
be revealed in October. Patience children,
all will be known soon!
INTERNAL ENGAGEMENT
INTERNAL ENGAGEMENT
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GREEN HEARTIES
LET’S GET BACK TO
NATURE
Many children today do not have the opportunity or the desire to get close to Mother Nature.
If we continue raising a generation of children whose activities are more focused on indoor
pursuits, they will never be able to appreciate the wonders of nature, nor will they have reason
to care about our natural surroundings.
In the spirit of nurturing love for nature amongst our younger generation and as a champion of
all things sustainable, Sime Darby Property organized a 2D/1N Eco Camp at the end of March
2014 at Kem Bina Semangat, Ampang Pechah, Kuala Kubu Bharu, Selangor, for members of
our Young Sustainability Ambassador Program aka the ‘Green Heart’.
The activity, also organised in celebration of Earth Hour,
saw 17 Green Hearties between 12 to 17 years old and
accompanied by five employees as chaperons spend the
first day of their adventurous weekend jungle trekking in the
forest.
Our young friends also learned about how the Orang Asli
lived, as they witnessed them collecting bamboo along the
way and spring water from the ground, while the beautiful
Selangor River sparkled under the sunlight.
In the evening, the Green Hearties were divided into two
teams and played a game of charades after all lights had
been switched off to support Earth Hour. Unfortunately, the
campfire activity ended early due to rain.
The adventure continued the next day as the children
learnt how to build a raft and through the exercise, they
also discovered how to communicate better and express
their opinions in a group. After this, the children had the
opportunity to go rowing and learn survival skills such as
how to keep afloat in water in case of emergency, light a
fire in a safe and correct way in the wild, and cook using
bamboo.
Although exhausted by the end of camp, the Green Hearties
said they had great fun and learnt a lot from the various
outdoor activities. They would definitely cherish those
unforgettable moments and could not wait to share their
experiences with family and friends back home.
PRODUCTS &RESPONSIBILITY
CORPORATE
PROMOTIONS
CORPORATE RESPONSIBILITY
20
21
GREEN HEARTIES
A VISIT TO
AS-SOLIHIN
ORPHANAGE
True to its objective to teach the young
Green Hearties the act of compassion,
giving and caring, a trip to an orphanage
in Kanchong Darat in Banting, Selangor
was arranged on Saturday, 31 May 2014. 27
Green Hearties joined in this trip and they
departed Oasis Ara Damansara at 9.10am
by bus.
The journey to Banting took 1 hour and as soon as the
Green Hearties alighted from the bus, there were greeted
by 79 orphans, aged between 2 months to 17 years old who
welcomed them with a song.
The Green Hearties purposely chose to contribute
green items to their new friends with the hope that this
small gesture will help to spread the message of “living
sustainably” and for the orphans to better understand the
importance of reducing their electricity usage in their daily
life and to learn more about the effect of global warming.
The visit was filled up with many activities such as video screening, quizzes and price giving.
20 units of LED light bulbs and eco-friendly paints were also handed over to the founder of
the orphanage, Tuan Haji Molyana Mahmud.
After all the fun part was done, the Green Hearties and all the As-Solihin children were
divided into groups to clean and tidy the orphanage. Doing these chores with their new-found
friends, the Green Hearties realised that not everyone was born with a charmed life and with
the luxury of having a maid or a chauffeur. But most importantly, they also realised how lucky
they are to have the love of their parents, friends and families.
Indeed the trip was an eye-opener for the Green Hearties and before they left, they once
again gave away donation items to the orphans in the form of educational books, clothing,
basic necessities and food which were donated by their parents and other Sime Darby
Property employees.
INTERNAL ENGAGEMENT
INTERNAL ENGAGEMENT
22
23
Leave two
seconds distance
TOP 5
DEFENSIVE
DRIVING
TECHNIQUES
to Avoid a Car Accident
Leave two
seconds distance
Leave two
seconds distance
Most of us enjoy the sound of the engine revving as we
drive to our destination. However, as the driver, we must
realize that when our tyres meet the road, we’re responsible
for each other’s life and safety. This infographic shows five
defensive driving techniques to avoid a car accident:
1. Slow Down and Dont Tailgate
To create a safe driving environment, stick to the designated speed limit
and keep at least two seconds driving distance between you and the car
Leave two
ahead. This ensures
that the driver in front isn’t pressured to speed up, and
seconds distance
gives you plenty of space to break.
Leave two
seconds distance
4. Keep Your Eyes Moving
An efficient, defensive driver keeps their eyes focused not only on the road
ahead, but regularly to the side-view and rear-view mirrors. Learning to
focus your eyes a few metres forward gives you time to prevent potentially
dangerous situations.
2. Let Others Pass You
Yes, it may be tempting to race with speeding motorists or give them a
taste of their own fuel, however these are the types of drivers you should
avoid. An intelligent defensive driver lets others pass them and knows that
a speed camera is just around the corner!
5. Dim Your High Beam
When a car is approaching on the other lane or if you’re behind another
vehicle at night, kindly dim your high beam. Not doing so can temporarily
blind a driver and his passengers during oncoming traffic, causing serious
danger for everyone.
3. Use Your Indicator
Whether you’re about to change lanes or turn on a roundabout, ensure that
you correctly indicate a few seconds before driving to your desired path.
Communication is key in creating a safe and fluid driving experience.
If you want to enquire about seeking legal advice on an accident, contact
Sinnamon Lawyers on 1800 007 277 to book a free appointment. You can also
visit http://www.sinnamonlawyers.com.au/ to find out more of our legal services.
PRODUCT
PRODUCT
24
25
A total of 539 stunning homes
designed by Gehry Partners and Foster
+ Partners were launched by Battersea
Project Holding Company Limited
(BPHC) on 10 September 2014. Homes
range from studios to four-bedroom
town houses and limited units of
penthouses.
Phase 3 will be one of the most exciting
areas of the Battersea Power Station
development.
Battersea Power Station
PHASE 3
LAUNCHED
Anchored by a retail pedestrian high
street to be known as The Electric
Boulevard it is the gateway to the entire
development and the new Northern
Line extension. Phase 3 will comprise
two residential development zones
located on either side of the high street.
Both architectural practices selected
to design the residential zones are
collaborating on the high street; Gehry
Partners will be designing the buildings
to the east called Prospect Place, with
Foster + Partners designing the building
to the west named The Skyline.
In total, Phase 3 will comprise 1,200
residential units in total with a 200room hotel overlooking both the town
square and the Power Station. There
will also be 350,000 sq. ft. of retail and
restaurant space, a 15,000 sq. ft. library
and further leisure space.
Phase 3 will be the final phase to be
launched before the commencement
of the main works for the Northern Line
Extension in 2015. The next launch is
anticipated to be in 2016/2017.