Apparel Merchandise Standards Guide

Apparel Merchandise
Standards Guide
Table
of
Contents:
Introduction................................................................................................................................................................................................................................................ 4
Corporate Brands..................................................................................................................................................................................................................................... 6
Technical Specifications......................................................................................................................................................................................................................... 7
Cascade SportTM....................................................................................................................................................................................................................................8-9
CurfewTM.............................................................................................................................................................................................................................................. 10-11
CurfewTM Girl.....................................................................................................................................................................................................................................12-13
Everyday Living BasicsTM............................................................................................................................................................................................................... 14-15
FissionTM...............................................................................................................................................................................................................................................16-17
Glacier’s EdgeTM...............................................................................................................................................................................................................................18-19
GNWTM (Women).......................................................................................................................................................................................................................... 20-21
GNWTM (Men)................................................................................................................................................................................................................................. 22-23
Great Northwest Clothing CompanyTM (Women).......................................................................................................................................................... 24-25
Great Northwest Clothing CompanyTM (Men)................................................................................................................................................................. 26-27
Great Northwest IndigoTM......................................................................................................................................................................................................... 28-29
JORE TM................................................................................................................................................................................................................................................ 30-31
3800 EastTM....................................................................................................................................................................................................................................... 32-33
Holiday TraditionsTM...................................................................................................................................................................................................................... 34-35
Kids KornerTM................................................................................................................................................................................................................................... 36-37
Michael MorganTM......................................................................................................................................................................................................................... 38-39
2
Table
of
Contents:
Adult Fit Samples..............................................................................40
Trend and Color Direction...........................................................56
Adult Measurement Guide..........................................................41
Hangers.................................................................................................57
Women’s Sizing and Specifications.........................................42
Inventory Control Tags..................................................................58
Men’s Sizing and Specifications................................................43
Mold-Prevention..............................................................................59
Adult Folding Instructions............................................................44
Quality Control..................................................................................60
Children’s Fit Samples....................................................................45
Compliance.........................................................................................61
Children’s Measurement Guide................................................46
Logistics.................................................................................................62
Children’s Sizing and Specifications........................................47
Conflict Minerals..............................................................................63
Children’s Folding Instructions..................................................48
Registered Identification Number............................................64
Development Identification Card.............................................49
Standard Vendor Agreement......................................................65
Fabric Quality Approval Process................................................50
SCORS...................................................................................................66
Lab Dip Approval Process.............................................................51
EDI...........................................................................................................67
Private Label Shoes..........................................................................52
Private Label Packaging.................................................................68
Shoe Sizing Guide............................................................................53
Ticketing and Label Options.......................................................69
Proprietary Artwork........................................................................54
Off-Shelf Displays.............................................................................70
Strike-Off Approval Process........................................................55
Communication................................................................................ 71
3
I n t r o d u cti o n :
This standards guide allows vendors and suppliers to achieve perfect execution of apparel products
falling under the Corporate Brands umbrella. This standards guide will be updated on a semi-annual
basis. Through strong partnerships with vendors and suppliers, we offer customers an outstanding
product experience, driving sales and fostering loyalty.
4
imagine it.
find it.
make it happen.
5
A p pa r e l
C o r p o r at e B r a n d s :
This standards guide personifies each
of our Apparel Corporate Brands.
Each brand has its own unique profile,
demographic and quality requirements.
Individual brands offer further detail
in subsequent pages.
6
T e c h n ic a l S p e ci f ic ati o n s :
All technical specifications for private
label products in the Home and Apparel
Divisions of the Kroger Enterprise will be
reviewed by the Product Development
Department located in Portland, Oregon.
All private label products must include a
private label UPC, which will be provided
upon confirmation of commitment.
If you have questions after reviewing
materials within the standards guide,
please contact us directly at:
1-800-858-9202 ext. 3002.
Our team will put you in touch with
someone who can help!
Kroger General Merchandise Group
3800 SE 22nd Avenue
Portland, OR 97202
7
Today’s athlete is not dedicated to a
sole sport, such as basketball, running,
weightlifting, yoga or cycling. Although
the market is saturated with countless
specialized garments, today’s athlete
expects versatility and quality in active
apparel. These athletes appreciate
innovative design, quality, comfort
and value. Versatile active basics
are foundational for a modern
athlete’s wardrobe.
8
B r a n d P o s iti o n :
Designed with comfort in mind for the
Cascade Sport® for male and female athletes include quality active apparel styles and basics.
gym and the outdoors, Cascade Sport®
C u s to m e r T a r g e t :
Female: Age 25-45
Q u a l it y S tat e m e n t :
Good level of product
F a b r ic ati o n s : Knits:
– Technically inspired cotton/poly blends
– Polar Fleece
offers a line of activewear basics for a
full range of athletics. Inspired by
technical innovation, Cascade Sport®
is designed to keep men and women
comfortable and uninhibited
during their workouts.
9
Edgy Styling
Quinn
Quinn is confident and outgoing.
Her social status is very important
to her and she is conscious about
the way in which people perceive her.
Quinn updates her wardrobe often,
making sure it is always trend-right.
She loves her iPhone; she is an avid
texter and is always connected in her
social networks, like Facebook. Quinn
also appreciates many aspects of popculture. She frequently reads fashion
magazines and watches reality shows.
Quinn truly enjoys spending time with
her family, but right now most of her
attention is to her close friends. She is
looking forward to attending college.
10
B r a n d P o s iti o n :
CurfewTM for young females includes trendy separates, shoes and accessories with fresh design.
C u s to m e r T a r g e t :
Female 13-20
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : CurfewTM offers trend-focused,
affordably-priced assortments for
pre-teen to early-twenties females.
Inspired by pop-culture icons, social
trends and the fashion world,
CurfewTM exemplifies clean and
contemporary design.
Knits:
– Cotton, jersey
Wovens:
– Denim, cotton
11
Tamila
Tamila sees life through her heartshaped sunglasses. She is all about
having fun and enjoying her childhood,
but also wants to keep up with the
bright and cheerful trends of her older
sister. Tamila enjoys recess time with
her friends at school, and loves going
on road trips with her family. She is
eight going on 18, and cannot wait
unitl she can attend high school,
like her big sister.
12
B r a n d P o s iti o n :
CurfewTM Girl for young females includes trendy separates, shoes and accessories
with fresh design.
C u s to m e r T a r g e t :
Female 6-12
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : CurfewTM Girl offers trend-focused,
affordably-priced assortments for
grade-school to pre-teen females.
Inspired by pop-culture icons, social
trends and the fashion world,
CurfewTM Girl exemplifies clean
and contemporary design.
Knits:
– Cotton, jersey
Wovens:
– Denim, cotton
13
Today’s Customer is not only seeking
quality in whatever they buy, they
want value. In addition to a great price,
they want their item to last, whether
it be from regular wearing and washing,
or from ever-changing styles. Today’s
Customer wants to pick up timeless,
solid items that fit their budget.
14
B r a n d P o s iti o n :
Everyday Living Basics® is for the
Everyday Living Basics® is for the value-minded customer including basic separates
and accessories.
value-minded Customer who are
C u s to m e r T a r g e t :
Female and Male: Age 20-80
Q u a l it y S tat e m e n t :
Good level of product
always on the lookout for the best
quality at the best price. Everyday
Living Basics® offer timeless, basic
styles at solid values.
F a b r ic ati o n s : Knits:
– Polar fleece, cotton
15
Edgy Styling
Caleb
Caleb is an active teenager who
is never far from his iPod. He is a
moderately social high-schooler,
planning to attend college. On any
given afternoon, Caleb may be found
skateboarding at his neighborhood park
or at home playing drums and video
games. He also enjoys snowboarding
during the winter months.
16
B r a n d P o s iti o n :
Fission® for young males includes comfortable separates, shoes, and accessories with an edge.
C u s to m e r T a r g e t :
Male: Age 20+®
Fission® is designed for pre-teen to
early-twenties males who desire trendy
and expressive accessories for an
active lifestyle. Taking design cues
Q u a l it y S tat e m e n t :
from popular skate and urban brands,
Better level of product
Fission® is imaginative and edgy with
F a b r ic ati o n s : streetwear influences. Fission® blends
Knits:
– Cotton, jersey
Wovens:
– Denim, canvas, twill
vintage-inspired colors and prints
with seasonal trends.
17
Today’s outdoor enthusiast wants to
remain warm and dry when it’s cold
and wet outside. They expect their
outdoor gear to stand up to the
elements and enhance their outdoor
experience with the latest innovations
in outdoor wear. Whether they’re
hitting the slopes, trekking through
rugged terrain or taking in a scenic
view, adventurers want to do it in
style. Along with modern innovations
and design, quality and value are
also of great importance to the
outdoor enthusiasts.
18
B r a n d P o s iti o n :
Glacier’s Edge® for males and females includes cold-weather technical apparel, shoes
and accessories.
C u s to m e r T a r g e t :
Female: Age 25-45
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : Knits:
– Performance-inspired nylon/polyester, micro/polar bonded fleece
Glacier’s Edge® focuses on
performance fabrications, design
innovations and details. Engineered to
be comfortable and perform best on
the trail or the slopes, Glacier’s Edge®
designs feature technologies that
combat the elements, keeping
adventurers warm and dry.
19
Samant
ha
updated styling
Samantha is confident in all she does.
She is career-minded and dresses for
success. Whether in sportswear for daily
visits to the gym or a casual outfit for a
Friday night out, she is well put together.
She opts for fashionable comfort, but
always appreciates a great pair of heels.
Cultured and sophisticated, Samantha
is well-traveled, educated and always
informed about current events. She has
a great sense of humor and appreciates
witty sarcasm. Her sophisticated tastes
are evident in her home, lifestyle and
broad social network. While Samantha
enjoys entertaining her close friends on
the weekends, she cherishes her family
time above all.
20
B r a n d P o s iti o n :
GNW® for women includes business wear, sleepwear, handbags, shoes, hosiery
and accessories.
C u s to m e r T a r g e t :
Women 25-40
Q u a l it y S tat e m e n t :
Best level of product
GNW® delivers up-to the-minute,
trend-right sportswear designed to
add freshness and sophistication to any
wardrobe. Updated design trends are
captured and delivered in high-profile,
affordable separates.
F a b r ic ati o n s : Knits:
Fine gauge yarns, premium blends, cotton basics, rayon/spandex
Wovens:
Spandex blends, brushed cotton
Sweaters:
Fine to heavy gauge yarns, Lyocel, Merino wool and rayon, acrylic blends and
poly rayons
21
William
Updated styling
William is a well-educated, successful
business leader. He excels in his
corporate job; he’s driven and enjoys
leading his team. William is tech-savvy
and fashion-conscious. He stays
informed about world events and
politics. In his off-time, William
embraces the urban night life as much
as he savors a weekend in wine country.
As a husband and father of one, William
appreciates his family time at home,
in the comfort of his sophisticated
surroundings. William takes pride in
his appearance and maintains it with
regular workouts. His efforts allow
him to feel confident in a modern fit,
without having to sacrifice comfort.
22
B r a n d P o s iti o n :
GNW® for men includes business casual separates and accessories with updated styling.
C u s to m e r T a r g e t :
Men 25-40
Q u a l it y S tat e m e n t :
Best level of product. Upscale.
GNW® delivers up-to the-minute, trendright sportswear designed to
add freshness and sophistication
to any wardrobe. Updated design
trends are captured and delivered in
high-profile, affordable separates.
F a b r ic ati o n s : Knits:
Fine gauge yarns, premium blends, cotton basics, rayon/spandex
Wovens:
Spandex blends, brushed cotton
Sweaters:
Fine to heavy gauge yarns, Lyocel, Merino wool and rayon, acrylic blends and
poly rayons
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Kate
casual styling
Kate is a woman defined by efficiency
and productivity. She has a mature attitude
and works hard to keep her career and
home in order. Kate is practical and loves to
shop for her staple items. Her style of nononsense, comfortable clothing is suitable
for her busy lifestyle. As Kate is preparing
to downsize, anticipating an empty nest,
she appreciates every moment spent with
her family and friends. Kate loves to cook,
garden and read. Above all, she enjoys
game-nights or movies out with her
family. Kate seems to put the needs of
those around her before her own. Kate
embraces tradition and is very loyal. She
supports her community and makes sure
that her family is included and engaged.
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B r a n d P o s iti o n :
Great Northwest Clothing Company® for women includes relaxed, casual separates,
sleepwear, shoes and accessories.
C u s to m e r T a r g e t :
Women 35-60
Great Northwest Clothing Company®
offers timeless, all-American styled
apparel with value and quality in mind
for casual or active lifestyles.
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : Knits:
Cotton-based ribs and jerseys, fleece–cotton, man-made brazed and flat black ribs
Wovens:
Brushed and sueded cotton twills, sheeting and chambray. Relaxed, worked denim
and flannels
Sweaters:
Cotton, fair isles, jacquards and acrylic blends
25
casual styling
Tom
Tom is a hard-working man who takes pride
in his work. He and his wife enjoy family
time, but also look forward to the years
ahead, when their kids move on to college.
Tom is very active and loves the outdoors.
Whether hunting, fishing, camping or
mowing the lawn on a Saturday afternoon,
he feels most comfortable in a relaxed pair
of jeans and a t-shirt. Tom also loves grilling
and actively follows college football.
26
B r a n d P o s iti o n :
Great Northwest Clothing Company® for men includes relaxed, casual separates, shoes
and accessories.
C u s to m e r T a r g e t :
Men 30-50 (primary purchaser: female spouse 30-50)
Great Northwest Clothing Company®
offers timeless, all-American-styled
apparel with value and quality in mind,
for casual or active lifestyles.
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : Knits:
Cotton or cotton-rich based ribs and jacquards
Wovens:
Brushed and sueded cotton twills, sheeting and chambray. Relaxed and worked denim
Sweaters:
Cotton, fair isles, jacquards and acrylic blends
27
Trend-right styling
Issabella
Issabella is known as the hip mom on
the block; she has a youthful attitude
and always wears a smile. Her cool,
casual style is perfect for her active
lifestyle. Whether managing her office,
shuffling kids from school to practice
or grabbing coffee with her friends after
a workout, Issabella adapts well and
embraces change. She knows how to text
with the best of them, has hundreds of
friends on Facebook and tweets on
occasion. Issabella’s husband, friends and
kids love her infectious optimism and
they cherish the time she invests in
making each of them feel special.
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B r a n d P o s iti o n :
Great Northwest Indigo® offers
Great Northwest Indigo® for women includes trend-right casual separates and accessories.
Customers a youthful but age-appro-
C u s to m e r T a r g e t :
priate look and feel. Great Northwest
Women 25-45
Indigo® provides a fun and relaxed style
Q u a l it y S tat e m e n t :
with modern fit and fashionable styling.
Better level of product
F a b r ic ati o n s : Knits:
Lightweight cottons and cotton/modal blends
Designed for Customers to easily mix
and match with existing separates to
create a personalized style.
Wovens:
Lightweight cotton and cotton/spandex blends
Sweaters:
Acrylic blends, fine-gauge cotton, wool, and rayon.
29
Trend-right styling
Eva
Eva thrives on an active lifestyle.
This mom believes in working hard and
playing hard. Her friends and family
can always count on her to be at their
events or lend a hand. Her style is
versatile; she can easily transition from
a sales meeting to happy-hour. She loves
using Instagram and Pinterest to keep
up with her friends and trends in
pop-culture. At the end of the day, she
enjoys a quiet evening with her family.
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Brand Position:
Trend-right sandals, shoes, boots.
C u s to m e r T a r g e t :
Women 25-45
Q u a l i t y S tat e m e n t :
Better level of product
F a b r i c at i o n :
Synthetic leather
offers Customers a fresh
and age-appropriate look for everyday
footwear.
offers a fun and
relaxed style while making a modern
fashion statement. Designed for
Customers to easily mix and match
with existing separates to create a
personalized style that inspires.
31
Trend-right styling
Ryan
Ryan has a passion for life. He enjoys his
creative job and the flexibility it affords
him. On nice days he bikes to work,
but not before stopping at the neighborhood espresso bar. Ryan is active in his
community, whether volunteering at his
kids’ school or leading creative writing
workshops to pre-teens. Ryan and his wife
often marvel at the ways in which their
young children are constantly changing.
Ryan’s social network is expansive and he is
great at keeping in touch via Twitter, Facebook and texts. He takes every opportunity
to be outdoors: running, biking or playing
a game of pick-up basketball.
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B r a n d P o s iti o n :
3800 eastTM offers Customers
3800 eastTM for men includes trend-right casual separates.
a progressive urban feel, with
C u s to m e r T a r g e t :
Male 25-40
Q u a l it y S tat e m e n t :
Better level of product
F a b r ic ati o n s : fashionable detailing and a relaxed style.
3800 east™ separates allow
Customers to easily mix and match new
pieces with existing pieces to create a
personalized répertoire.
Knits:
Low impact, lightweight cottons and cotton/modal blends
Wovens:
Lightweight cotton and cotton/spandex blends
Sweaters:
Acrylic blends, fine gauge cotton, wool and rayon
33
Today’s Customer enjoys the holiday
season to the fullest. She wears her heart
on her sleeve and wants to demonstrate
her enthusiasm for the special time of year.
She cherishes her time with extended
family and especially enjoys entertaining
holiday guests.
34
B r a n d P o s iti o n :
Holiday Traditions® includes relaxed, casual separates, sleepwear, shoes and accessories.
Holiday Traditions® offers Customers
traditional, all-American styled
C u s to m e r T a r g e t :
apparel with a holiday twist. Perfect for
Female 35-60
Customers wishing for quality seasonal
Q u a l it y S tat e m e n t :
apparel at recognizable value.
Good level of product
F a b r ic ati o n s : Knits:
Cotton-based ribs and jerseys, fleece-cotton, man-made brazed and flat back ribs
Wovens:
Brushed and sueded cotton twills, sheeting and chambray. Relaxed, worked denim
and flannels
Sweaters:
Acrylic blends, cotton, fair isles, jacquards
35
Today’s kids are happy, energetic and
full of curiosity. Kids ranging from
infants to elementary school age
are active no matter where they are:
outside, wrestling with a sibling or
hosting a tea party. They are drawn
to bold colors, great screen prints and
comfortable clothes that don’t get in
their way. Though kids don’t know it,
their moms appreciate the versatility
of mix-and-match clothing. Kids love
the expressive possibilities of choices
in everything. Moms appreciate
the value of versatile, durable and
affordable clothing.
36
B r a n d P o s iti o n :
kids korner® for children includes mix-and-match casual separates, basics, shoes
and accessories.
C u s to m e r T a r g e t :
Mothers of children infant-8 years of age
Q u a l it y S tat e m e n t :
Good level of product
F a b r ic ati o n s : Knits:
– Cotton and cotton/Spandex blends
– Cotton/polyester blends
kids korner® is a comprehensive
brand of children’s school and play
clothes. kids korner® offers relaxed
fits and fresh designs that kids love,
while appealing to parents with
affordable prices, easy care and
versatility. kids korner® includes
mix-and-match pieces for school and
casual occasions, suitable for infants,
toddlers and bigger kids.
37
When it comes to selecting men’s
underwear, today’s man cares about
one thing: comfort. He appreciates
innovations such as tagless tees,
moisture-wicking fabrics and breathable
cotton. Today’s man recognizes
quality and likes to buy in bulk.
He also likes choice: color, print and
fabric. Whether it’s sport briefs for
exercise or lounge pants for a lazy
weekend, today’s man wants options.
38
B r a n d P o s iti o n :
Michael Morgan® for men includes quality socks, underwear and loungewear.
C u s to m e r T a r g e t :
Male 25-45
Q u a l it y S tat e m e n t :
With value in mind, Michael Morgan®
is a line of basics created to keep
men comfortable throughout
the day, whether at work at or play.
Designed using easy-care fabrics.
Better level of product
F a b r ic ati o n s : Knits:
– Cotton, CVC - Cotton/poly blend
Wovens:
– Cotton, brushed cotton
39
A d u lt F it S a m p l e s :
The Product Development group
directs two product categories: Product
Development-initiated product and
Merchant-initiated product.
1. Product Development-initiated
products are conceived and designed
from the ground up. Tech Packs,
sourcing details, costing and technical
specifications all originate from the
PD group.
2. Merchant-initiated
products are
conceived and designed as part of a
vendor’s line. Tech Packs are initiated
by the vendor at the request of the
Merchant group Buyer. All details
concerning technical specifications
and costing are addressed through
the buying office. The Product
Development group supervises,
ensuring proper execution concerning
fit, fabrication, construction, color
and ticketing/label identification.
40
A d u lt F it S a m p l e R e q u i r e m e n t s :
• All samples must be submitted with information from detailed Tech Pack.
(Tech Pack template is available at the location below.) Vendor Tech Pack may
be used, if all required Kroger fields are supplied in vendor’s own Tech Pack.
• All fit samples must be accompanied by the required Kroger sample Approval Card.
A template is available here.
• All fit samples must be made with the same fabric and trim-standard quality that will
be used for a production garment.
• All adult apparel fit samples must be submitted in a size medium and accompanied
by the following:
– Full size range of graded specs of the style must be sent with counter sample
– Vendor measurements of actual counter sample listed on graded specs
– Tolerance level +/- for each measurement on specs
– Fabrication quality with weight and construction must be called out on the
fit sample
• Please Note: 2nd or 3rd fit sample may be required before final fit is approved.
Click here to download the Product Development Tech Pack Template.
(For best results using a PC: Select “Click here” and select “save” to download the native document to a location on your computer)
A d u lt S p e ci f ic ati o n M e a s u r e m e n t G u i d e :
Sleeve
Lay garment flat. Measure from back center,
following slope of shoulder to low shoulder point.
Continue straight down sleeve to cuff edge.
Neck
Lay garment flat. Measure straight across from
neck seam to neck seam.
Chest
Lay garment flat. 1” UA measure straight across
chest, from side seam to side seam.
Waist
Measurement
A d u lt
Guide:
All products must meet a basic
standard-fit specification, which is
designed to ensure fit consistency
between garments under a single
private label. A standard fit measurement
guide is provided. Sizing specifications
are also provided, but will be reviewed
based on individual garment styling
and vendor-supplied Tech Pack.
Lay garment flat. Approximately 17” from high
shoulder point, measure straight across chest,
from side seam to side seam.
Click below to view and download the Specification
Measurement Guides.
Misses
Men’s
41
Women’s Sizing
S p e ci f ic ati o n s :
Women’s brands for Kroger are
designed with fit and styling targeted
at a specific Customer type. The fit
between brands can vary dramatically.
A Customer who wears a medium in
one private label product may not
experience the same fit in a medium
of another private label.
G r e at NW C lot h i n g C o . – M i s s e s S i z e C h a rt
G reat NW C lothing C o . – W omen ’ s P lus S ize C hart
Si ze
S
M
L
XL
Si ze
1X
Chest
17 3/4 -19 ”
19-20 1/2 ”
20 1/2 -22”
21 1/4 -22 3/4 ”
Chest
24-25 1/2 ”
24 3/4 - 26 1/4 ” 25 1/2 - 27 1/2 ”
Waist
16 1/4 -17 1/2 ”
18-19 1/2 ”
19-20 1/4 ” 19 3/4 - 21 1/4 ”
Waist
23-24 1/2 ”
23 3/4 - 25 3/4 ” 24 1/2 -26 1/2 ”
Bo dy Length
25 1/2 -27 1/2 ”
26-28”
Bo dy Length
27 1/2 -29 1/2 ”
Sleeve Le ngth
23-24”
26 1/2 -28 1/2 ”
27-29”
23 1/2 -24 1/2 ” 24 1/4 -25 1/4 ” 24 3/8 -25 3/8 ”
I n d i g o – M i s s e s S i z e C h a rt
S i ze
S
M
Chest
16 1/4 -17 1/2 ”
17 1/2 -19”
Waist
15-18 1/4 ”
Body Length
25 1/2 -27 1/2 ”
Sleeve Le ngth
23-24”
XL
19-20 1/2 ” 19 3/4 -21 1/4 ”
16 1/4 -17 3/4 ” 17 3/4 -19 1/4 ” 18 1/2 - 20”
26 1/2 -28 1/2 ”
27-29”
23 1/2 -24 1/2 ” 24 1/4 -25 1/4 ” 24 3/8 -25 3/8 ”
GN W – M i s s e s S i z e C h a rt
42
Si ze
S
M
Chest
17 -19 ”
19-20 ”
Waist
15-18 1/4 ”
Bo dy Length
25 1/2 -27 1/2 ”
Sleeve Le ngth
23-24”
3/
4
L
1/
2
20 -22”
1/
2
16 1/2 -17 3/4 ” 17 3/4 -19 1/4 ”
26-28”
28-30”
3X
28 3/4 - 30 3/4 ”
22 3/4 -23 3/4 ” 23 1/2 -24 1/2 ” 24 1/4 -25 1/4 ”
I n d i g o – W omen ’ s P lus S ize C hart
L
26-28”
Sl eeve Length
2X
26 1/2 -28 1/2 ”
XL
21
1/
4
-22 3/4 ”
18 1/4 -20”
27-29”
23 1/2 -24 1/2 ” 24 1/4 -25 1/4 ” 24 3/8 -25 3/8 ”
Si ze
1X
Chest
24-25 1/2 ”
24 3/4 - 26 1/4 ” 25 1/2 - 27 1/2 ”
Waist
23-24 1/2 ”
23 3/4 - 25 3/4 ” 24 1/2 -26 1/2 ”
Body Length
27 1/2 -29 1/2 ”
Sl eeve Length
2X
28-30”
3X
28 3/4 - 30 3/4 ”
22 3/4 -23 3/4 ” 23 1/2 -24 1/2 ” 24 1/4 -25 1/4 ”
M e n ’ s R e g u l a r S i z i n g C h a rt
S i ze
S
M
L
XL
XXL
Chest
40-42”
42-44”
44-46”
46-48”
48-50”
Waist
34-36”
36-38”
38-40”
40-42”
42-44”
“
15-15 “
16-16 “
17-17 “
18-18 “
32 -33”
33 -34”
34 -35”
35 -36”
36 1/2 -37”
Neck
Sl eeve
14-14
1/
2
1/
2
1/
2
1/
2
1/
2
1/
2
1/
2
1/
2
1/
2
M e n ’ s B i g & T a l l S i z i n g C h a rt
Si ze
2X
3X
4X
Chest
52-54”
56-58”
62-64”
Waist
46-48”
48-50”
50-52”
Neck
18-18 1/2 “
19-19 1/2 “
20-20 1/2 “
Sleeve
36-36 1/2 “
37-37 1/2 “
38-38 1/2 “
Men’s Sizing
S p e ci f ic ati o n s :
Men’s brands for Kroger share
similar sizing specifications and
are displayed by Customer type.
The fit between brands does not
share the same drastic variance that
is seen in Women’s RTW.
Big & Tall Sizes
– For men 5’11” – 6’3”
– Long sleeves are approximately
1” – 1 1/2” longer
– Short sleeves are 3/4 ” longer
Y o u n g M e n ’ s S i z i n g C h a rt
S i ze
S
M
L
XL
Chest
35-37”
40-42”
42-44”
44-46”
Waist
32-34”
36-38”
37-39”
41-43”
Neck
14-14 1/2 “
15-15 1/2 “
16-16 1/2 “
17-17 1/2 “
Sleeve
31 1/2 -32”
32 1/2 -33”
32 1/2 -34”
34 1/2 -35”
43
A d u lt F o l d i n g
I n s t r u cti o n s :
To achieve greater holding capacity,
product should be folded by the
manufacturer after production.
Please follow guidelines so that
perfect execution may be achieved.
A d u lt F o l d i n g R e q u i r e m e n t s :
• All folded product must be folded to the specified dimensions unless otherwise noted
on purchase order.
• All folded product must have an approved size strip placed (see the Adult Folding
Instructions link below).
• Integra Trim LTD is the designated provider for ticketing and labels unless otherwise
indicated on the purchase order: www.integratrim.com
Click below to view and download the Adult Folding Instructions:
Misses
Mens
44
C h i l d r e n ’ s F it S a m p l e R e q u i r e m e n t s :
• All samples must be submitted with information from a detailed Tech Pack.
Vendor Tech Packs may be used if all required Kroger fields are supplied in
vendor’s own Tech Pack. Click here to view and download the Product Development
Tech Pack Template.
• All fit samples must be accompanied by the required Kroger Sample Approval Card.
The template is available by clicking here.
• All fit samples must be submitted in a 18M for Infant, 3T for Toddler, M (5/6)
for Little Boy/Little Girl and M (10/12) for Big Boy/Big Girl.
• All fit samples must be made in same fabric and trim-standard quality that will be
used for production garments.
• All fit samples must be accompanied by the following:
– F ull size range of graded specs of the style of counter sample
–V
endor measurements of actual counter sample listed on graded specs
–T
olerance level +/- for each measurement on specs
– F abrication quality with weight and construction must be called out on
the fit sample.
• Please Note: 2nd or 3rd fit sample may be required before final fit is approved.
C h i l d r e n ’ s F it S a m p l e s :
The Product Development group
directs two product categories:
Product Development-initiated product
and Merchant-initiated product.
1. Product Development-initiated
product is conceived and designed from
the ground up. Tech Packs, sourcing details, costing and technical specifications
all originate from the
PD group.
2. Merchant-initiated product is
conceived and designed as part
of a vendor’s line. Tech Packs are
initiated by the vendor at the request
of the Merchant group Buyer.
All details concerning technical
specifications and costing are
directed to the buying office.
The Product Development group supervises the execution of the
request, ensuring proper fit,
fabrication, construction, color
and ticketing/label identification.
45
Children’s
Measurement Guide:
All products must meet a basic
standard-fit specification, which is
designed to ensure fit consistency
between garments under a single
private label. Sizing specifications are also
provided, but will be reviewed based on
individual garment styling and vendor
supplied Tech Pack.
C h i l d r e n ’ s S p e ci f ic ati o n
Measurement Guide:
Body length
Measure from high shoulder point at
neck seam to bottom opening.
Chest
Measure around the fullest part of
the chest.
Waist
Measure waistline from top waist
seam to seam.
Hip
Measure 2” above gusset point from
side seam to side seam. Measure inseam
from gusset to leg opening.
Click here to view and download the
Children’s Specification Measurement Guide.
46
K i d s K o rn e r I n fa n t
and
T o d d l e r S i z e C h a rt
Si ze
9M
12 M
18 M
24M
2T
3T
4T
Ch est
11
11. 2 5
11. 7 5
12 . 2 5
12 .2 5
12 .7 5
13 .2 5
Bo dy L engt h
13
13 . 2 5
13 . 7 5
14 . 2 5
16
16 .5
17
Waist
8.25
8.25
8.5
8.75
9 .2 5
9 .5
9 .7 5
Hi p
11
11. 5
12
12 . 5
12 .5
13
13 .5
I ns eam (S h o rt )
2.5
2.75
3
3.25
3 .7 5
4
4 .2 5
I ns eam ( Pan t )
9
10 . 5
11. 5
12 . 5
14
15
16
K ids K orner (L ittle B oy ’ s 4
G irl ’ s 4
to
Si ze
S (4 )
M (5/6)
L (6 X /7 )
to
7
and
6X)
Sizing
F i s s i o n B oy (B i g B oy ’ s S i z e 8
Si z e
S (8 )
to
16)
M (10 /12 )
L (14 /16 )
Ch est
13 . 2 5
13 . 7 5
14 . 2 5
C hest
17
17. 5
18
Bo dy L engt h
18 . 5
19
19 . 5
Bo dy Le ngth
24
2 4 .5
25
Waist
9.75
10
10 . 5
Waist
11.5
12
12 .5
hip
13 . 5
14
14 . 5
hi p
18 .5
19
19 .5
I ns eam (S h o rt )
6
6.5
7
Ins e am ( Pan t)
2 4 .5
25
2 5 .5
I ns eam ( Pan t )
17. 5
Children’s
S p e ci f ic ati o n s :
Children’s brands for Kroger are
designed with fit and styling targeted
at specific Customer types. The fit
between age groups may vary. It is
important to have fit consistency within
the same age group/private label.
19 . 5
18 . 5
C u r f e w G i r l (B i g G i r l ’ s S i z e 7
to
16)
S i ze
S (7 )
M (10 /12 )
L (14 /16 )
Ch est
17
17. 5
18
Bo dy L e ngt h
24
24.5
25
Waist
11. 5
12
12 . 5
hip
18 . 5
19
19 . 5
Ins eam ( Pan t )
24.5
25
25.5
47
Children’s Folding
I n s t r u cti o n s :
To achieve greater holding capacity,
product should be folded by the
manufacturer after production.
Please follow guidelines so that
perfect execution may be achieved.
Children’s Folding Requirements:
• All folded product must be folded to the specified dimensions unless otherwise
noted on purchase order.
• All folded product must have an approved size strip placed (see the Children’s Folding
Instructions link below).
• Integra Trim LTD is the designated provider unless otherwise indicated on the purchase
order: www.integratrim.com
Click here to view and download Children’s Folding Instructions.
48
F it S a m p l e R e q u i r e m e n t s :
• All fit samples must be accompanied with the required Kroger sample tag.
• If a vendor Development Identification Card contains all required information on the
Kroger Card, a vendor’s card can be substituted. Minimum size for each card should
be 3”x6.5”.
Reminder:
• All fit samples must be made in same fabric and trim-standard quality that will be
used for production garments.
D e v e lo p m e n t
I d e n ti f ic ati o n C a r d :
To expedite the fit sample process,
all vendors are to affix a Development
Identification Sample Approval Card to
each garment submitted for approval.
• All fit samples must be accompanied by the following:
– Full size range of graded specs of the style of counter sample
– Vendor measurements of actual counter sample listed on graded specs
– Tolerance level +/- for each measurement on specs
– Fabrication quality with weight and construction must be called out on
the fit sample
• Please Note: 2nd or 3rd fit sample may be required before final fit is approved.
Click here to view and download the Sample Approval Card.
49
F a b r ic Q u a l it y
A p p r o va l P r o c e s s :
Fabric quality approvals for all private
label apparel will be managed by
the Product Development group.
By centralizing this process, it is
expected that the execution of fabric
quality across the Apparel group
will improve consistency and
Customer satisfaction.
F a b r ic Q u a l it y A p p r o va l R e q u i r e m e n t s :
•V
endors are responsible for submitting fabrication swatches for approval.
•V
endors are to attach fabrication swatches to the Kroger Development Identification
Card for fabric quality approvals. If vendor fabric quality cards contain all required
information, they may be submitted in lieu of a Kroger Approval Card.
•F
abric quality sample size is to be 7”x 7”.
•T
he sample must be delivered in a timely manner, in accordance with the in
DC due-date.
• The sample must be delivered in a timely manner, in accordance with the
development timeline.
•F
abric quality samples must be resubmitted if not approved. Verdors may submit
samples up to three times before Kroger exercises the right to cancel the PO/order.
Click here to view and download the Fabric Quality Approval Card.
50
Lab Dip Requirements:
• Vendors are responsible for submitting lab dips for all colorways.
• Vendors are to attach three lab dip swatches to the Kroger Lab Dip Approval Card for
lab dip approvals. If a vendor’s lab dip card contains all required information, it may be
submitted in lieu of the Kroger card.
• Dip size is to be 2”x2”.
• Written approval must be provided by Product Developer prior to bulk production.
• The above must be sent in a timely manner, in accordance with the development timeline.
• Lab dips must be resubmitted if not approved. Vendors may submit samples up to three
times before Kroger exercises the right to cancel the PO/order.
Click here to view and download the Kroger Lab Dip Approval Card.
L a b D i p A p p r o va l
Process:
Color approvals for all Apparel
Corporate Brands will be managed by the
Product Developer. By centralizing
this process, the execution of color
application across the Apparel group
will improve consistency and Customer
satisfaction. For questions regarding
the lab dip approval process, please
contact the Product Developer for
the specific category of goods.
51
P r i vat e L a b e l S h o e s :
Kroger selects shoes for private labels.
Private label shoes are considered a
merchant-initiated product. Shoes are
conceived and designed as part of a
vendor’s line. Tech drawings and shoe
specifications are provided by the
vendor, at the request of the
Merchant group.
The Product Development group
supervises the execution of the
request, ensuring proper fit, color
and ticketing/label identification.
52
P r i vat e L a b e l S h o e s R e q u i r e m e n t s :
• All samples must be submitted with respective domestic or import quote sheets.
• All samples will be provided in sizes designated by the buying office.
• At times, shoe projects will be presented Enterprise-wide. These projects will require
off-shelf displays.
Click here to refer to the off-shelf display information page.
I n f a n t S h o e S i z e C h a rt (0-12 M o n t h s )
K i d s S h o e S i z e C h a rt (1-5 Y e a r s )
Y o u t h S h o e S i z e C h a rt (6-10 Y e a r s )
US Size
Euro Size
UK Size
CM
Inches
US Size
Euro Size
UK Size
CM
Inches
US Size
Euro Size
UK Size
CM
Inches
0. 5
16
0
8.3
3.25
5.5
21
4 .5
12 .7
5
12 .5
30
11.5
18 .4
7.2 5
1
16
0. 5
8.9
3.5
6
22
5
13
5 .12 5
13
31
12
19 .1
7. 5
1.5
17
1
9.2
3.625
6.5
22
5 .5
13 .3
5 .2 5
13 .5
31
12 .5
19 .4
7.6 2 5
2
17
1
9.5
3.75
7
23
6
14
5 .5
1
32
13
19 .7
7.7 5
2. 5
18
1.5
10 . 2
4
7. 5
23
6 .5
14 .3
5 .6 2 5
1. 5
33
14
2 0 .3
8
3
18
2
10 . 5
4 .12 5
8
24
7
14 .6
5 .7 5
2
33
1
2 0 .6
8 .12 5
3. 5
19
2. 5
10 . 8
4.25
8.5
25
7. 5
15 .2
6
2 .5
34
1. 5
21
8 .2 5
4
19
3
11. 4
4.5
9
25
8
15 .6
6 .12 5
3
34
2
21. 6
8 .5
4. 5
20
3. 5
11. 7
4.625
9.5
26
8 .5
15 .9
6 .2 5
3 .5
35
2 .5
21. 9
8 .6 2 5
5
20
4
12 .1
4.75
10
27
9
16 .5
6 .5
4
36
3
2 2 .2
8 .7 5
10 . 5
27
9 .5
16 .8
6 .6 2 5
4 .5
36
3 .5
2 2 .9
9
11
28
10
17.1
6 .7 5
5
37
4
2 3 .2
9 .12 5
11. 5
29
10 .5
17. 8
7
5 .5
37
4 .5
2 3 .5
9 .2 5
12
30
11
18 .1
7.12 5
6
38
5
2 4 .1
9 .5
6 .5
38
5 .5
2 4 .4
9 .6 2 5
7
39
6
2 4 .8
9 .7 5
M e n ’ s S h o e S i z e C h a rt
US Size
Euro Size
UK Size
CM
Inches
6
39
5. 5
23.5
9.25
6. 5
39
6
2 4 .1
9.5
7
40
6. 5
24.4
9.625
7.5
40-41
7
24.8
9.75
US Size
Euro Size
UK Size
CM
Inches
8
41
7.5
25.4
9 . 9 37 5
5
35-36
3
21. 6
8 .5
8. 5
41-42
8
25.7
10 .12 5
5.5
36
3 .5
2 2 .2
8 .7 5
9
42
8. 5
26
10 . 2 5
6
3 6 - 37
4
2 2 .5
8 .87 5
9. 5
42-43
9
26.7
10 . 4 37 5
6.5
37
4 .5
23
9 .0 6 2 5
10
43
9. 5
27
10 . 5 6 2 5
7
37 - 3 8
5
2 3 .5
9 .2 5
10. 5
43-44
10
27. 3
10 . 7 5
7.5
38
5 .5
2 3 .8
9 .37 5
11
44
10. 5
27. 9
10 . 9 37 5
8
38-39
6
2 4 .1
9 .5
11. 5
44-45
11
28.3
11.12 5
8.5
39
6 .5
2 4 .6
9 .6 87 5
12
45
11.5
28.6
11. 2 5
9
39-40
7
2 5 .1
9 .87 5
13
46
12. 5
29.4
11. 5 6 2 5
9.5
40
7. 5
2 5 .4
10
14
47
13. 5
30.2
11. 87 5
10
4 0 - 41
8
2 5 .9
10 .187 5
10 . 5
41
8 .5
2 6 .2
10 .312 5
11
41 - 4 2
9
2 6 .7
10 .5
11. 5
42
9 .5
27.1
10 .6 87 5
12
42-43
10
27. 6
10 .87 5
W o m e n ’ s S h o e S i z e C h a rt
Shoe Sizing
S p e ci f ic ati o n s :
Kroger require all shoes to use
standard US sizing guidelines.
With Buyer approval, Euro/UK
sizes may be submitted as well.
53
P r o p r i e ta ry A rtw o r k :
Kroger continues to differentiate
from competition by using proprietary
artwork in product design and
development. Any vendor requested
to quote on product requiring the use
of proprietary artwork must sign a
confidentiality agreement.
P r o p r i e ta ry A rtw o r k R e q u i r e m e n t s :
If a vendor quotes on a product using proprietary artwork, the vendor must:
• Contact their respective Product Developer to request a Confidentiality Agreement.
An officer of the company must sign the agreement (not a domestic sales representative).
• Submit agreement to respective Product Developer.
• Proprietary artwork will be forwarded upon completion and submission of
Confidentiality Agreement.
Please contact your respective Product Developer for more information.
54
S t r ik e -O f f R e q u i r e m e n t s :
If a vendor quotes on product using proprietary graphic design and print, the vendor must:
• Please follow the requirements for obtaining Proprietary Artwork (previous page).
• Strike-off samples must be attached to the Fabric Quality Approval Card. For children’s
strike-off approval, provide strike-off sized to 3T, if size is within committed size range.
For adults, strike-off should be provided in size medium.
• Allow 7 business days for PD Department to review and approve.
S t r ik e -O f f s :
Proprietary graphic design and print
work reinforces Kroger’s commitment
to differentiate from competition.
Vendors completing screen-print and
pattern work must provide strike-off
samples as required, to ensure
excellence in execution.
To view and download the Fabric Quality Approval Card, click here.
55
P r o p r i e ta ry T r e n d
C o lo r D i r e cti o n :
and
Kroger subscribes to several resources
for trend and color services. Each season,
countless hours are spent constructing
color palettes, which align with forecasted
trends. Trend and color packets are
considered proprietary information.
Dozens of color palettes are selected
and directed each season by the
creative manager.
56
P r o p r i e ta ry T r e n d
and
C o lo r D i r e cti o n R e q u i r e m e n t s :
If a vendor quotes on product using proprietary trend and/or color direction, the vendor
must adhere to the following:
• Please follow the requirements for obtaining Proprietary Artwork (click here).
• Trend and Color Direction is published twice a year.
• All colors are selected from Pantone and colors are provided using the Pantone
numbering system for fabrics.
Hanger Requirements:
To select a hanger from Kroger’s approved list of suppliers, please visit the
Kroger Business-to-Business resource here.
Click here to view the Mainetti Hangers website:
http://www.mainettihangerstore.com/
Hangers:
Kroger has designated Mainetti®
Hanger as our international supplier
of hangers. For a list of standard hanger
availability or for contact information,
please see the link below.
57
I n v e n to ry C o n t r o l T a g s :
Kroger continues to focus on
shrink-reduction as a way to provide
a healthier bottom line that we may
reinvest in our stores, our systems
and our pricing. This practice enables
us to further drive greater
Customer satisfaction.
58
I n v e n to ry C o n t r o l T a g R e q u i r e m e n t s :
To view and download the Kroger Source Tagging Handbook, click here.
M o l d -P r e v e n ti o n R e q u i r e m e n t s :
Vendors should make every effort to eliminate potential for mold. This process should
include preventative measures in sourcing and storing of raw materials, as well as postproduction packaging, storage and shipping.
For more information regarding Micro-Pak or mold-prevention, please visit:
http://www.micropakltd.com/
M o l d -P r e v e n ti o n :
Kroger is committed to assisting
manufacturer with the necessary
resources needed to improve the
prevention of mold on imported
products. Kroger is working to eliminate
the use of Silica in mold management.
Micro-Pak® is our designated provider
for mold-prevention-enhanced
products in packaging.
59
Q u a l it y C o n t r o l :
All merchant-initiated private label
goods are upheld to the highest
quality standards possible. All vendors
manufacturing private label goods for
the Enterprise should adhere to outlined
quality control processes in order to
maintain optimal quality of goods.
60
Q u a l it y C o n t r o l R e q u i r e m e n t s :
At the request of the Product Development group, vendors will provide a full outline of
quality control process used during production of private label goods, which should include
the following:
• Timeline
• Contacts
• Compliance testing protocols
• Project management tools
Compliance Requirements:
We expect all Kroger private label goods to be produced in compliance
with international quality standards.
• Bureau Veritas is our preferred third-party lab responsible for executing testing,
as outlined by Kroger Enterprise protocols. For product testing information, click here.
• SGS is our preferred third-party organization responsible for the inspection of factories
for social compliance. For questions concerning Social Compliance, please click here to
contact International Logistics.
Compliance:
Safety is a core value at Kroger.
All private label merchandise must
be tested to meet the basic safety
and performance standards, as outlined
by the CPCSIA. Social awareness and
responsibility are of great importance
for the Enterprise.
• For information regarding Consumer Product Safety, please click here.
61
L o g i s tic s :
Kroger considers all merchandise
perishable. It is in our best interest and
our Customer’s best interest to ship
product in the most efficient way, at the
lowest possible expense.
L o g i s tic s R e q u i r e m e n t s :
The Kroger Enterprise Logistics Department is separated into two categories:
• International Logistics manages all logistical aspects of the importing of merchandise
from foreign countries.
• Domestic Logistics include transportation and warehouse services for all Enterprise
warehouses.
For additional information regarding Logistics, please click here.
62
C o n f l ict M i n e r a l s R e s o u r c e s :
To download the Special Legislation Acknowledgement Dod Frank Wall Street Reform Act,
Section 1502, Conflict Minerals, click here.
To download the Conflict Minerals Reporting Template, please visit:
http://www.conflictfreesourcing.org/conflict-minerals-reporting-template/
C o n f l ict M i n e r a l s :
United States federal regulations,
effective January 1, 2013, mandate
publicly traded companies, such as
Kroger, examine their supply chain to
determine if certain minerals (gold, tin,
tungsten and tantalum) are contained
in product being manufactured for
resale. If so, additional inquiry is
required, along with mandatory
reporting obligations.
Kroger requires the recording and
documentation of minerals covered in
this legislation used in corporate brand
private label product. Compliance
requires the cooperation of all our
manufacturing vendor partners
including the on-going maintenance of
records detailing the country of origin
of all raw materials used in production.
Kroger vendors need to remain
knowledgeable about the legislation
and make good faith efforts to support
Kroger with compliance efforts.
63
Registered
I d e n ti f ic ati o n
Number:
A registered identification number, or
RN, is a number issued by the FTC, upon
request, to a business residing in the
U.S. and engaged in the manufacture,
importing, distribution, or sale of textile,
wool, or fur products.
64
K r o g e r RN # :
Kroger requires the use of the Kroger Registered Identification Number to be used on
all Corporate Brand product falling under the regulatory requirements outlined by the
Federal Trade Commission. The Kroger RN number can be provided to vendors by the
Kroger General Merchandise Product Development team.
If you have questions after reviewing materials within the standards guide, please contact us
direct directly at: 1-800-858-9202 ext. 3002. Our team will put you in touch with someone
who can help!
For more information, please visit: http://www.usitc.gov/
S ta n d a r d V e n d o r A g r e e m e n t R e q u i r e m e n t s :
In addition to the Standard Vendor Agreement, vendors producing private label
merchandise for Kroger are required to submit additional documentation.
To download and preview the Standard Vendor Agreement, please click the links below:
Standard Vendor Agreement
Corporate Brand Addendum to Standard Vendor Agreement
Corporate Brands Documentation
S ta n d a r d V e n d o r
Agreement:
All of Kroger’s merchandise suppliers
are required to review, complete,
sign and return the Standard Vendor
Agreement. This agreement ensures
that our suppliers agree to meet our
standards and share our business policy
of putting the Customer’s needs first.
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S CORS :
SCORS is a barcode-scanning conveyor
system which allows product to flow
through our Retail Service Center (RSC)
efficiently expediting delivery of
product to our sales floors.
SCORS R e q u i r e m e n t s :
With SCORS, cartons are placed onto a conveyor from the inside of the delivery truck.
Cartons’ barcodes are read as they are conveyed through a scan tunnel, which automates
the receiving and store billing processes. The transfer from delivery truck to outbound
store pallets takes less than 5 minutes, potentially putting product into stores the same
day it arrives at the RSC.
For more information or label approval, please contact:
Kyla Galbraith: 503-797-7611 or [email protected]
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ED I R e q u i r e m e n t s :
EDI allows Kroger to collaborate with suppliers to meet Customer demand in the most
effecient and cost-effective manner.
To review requirements and details regarding EDI, please click here.
ED I :
EDI is the Electronic Data Interchange
that allows the transfer of data
between Kroger and each vendor.
EDI improves efficiency and reduces
costs associated with logistics.
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P r i vat e L a b e l P a ck a g i n g :
Some products require packaging for
proper presentation on store shelves.
Effective packaging is often more
persuasive to Customers than a
salesperson. Our Kroger Corporate
Brands team achieves consistency
by using a standards guide in the
development (and management) of
packaging for each corporate brand.
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P r i vat e L a b e l P a ck a g i n g R e q u i r e m e n t s :
All Private Label merchandise is managed by the Kroger Corporate Brands and
Packaging team.
Kroger requires all vendors manufacturing private label goods for the company to
use an company provided GTIN and private label packaging or ticketing.
All private label packaging requires submission of a Packaging Design Request
(PDR) form, filled out by the respective Buyer or Product Developer.
Please contact your respective Buyer or Product Developer for more information.
T ick e ti n g
and
Label Requirements:
The Product Development group will assist vendors in the selection
of tickets or labels needed for each product. Ticketing information
should be included on POs provided from our Buyers. If ticketing
information is incomplete and not specified in PO comments,
please contact the respective Product Developer in the
Product Development group.
Integra Trim LTD® Contacts:
Heather Grant, Representative:
925-577-0271 or [email protected]
T ick e ti n g a n d
L a b e l O p ti o n s :
Kroger uses Integra Trim LTD® as our
designated supplier for ticketing and
label needs for private label Home and
Apparel merchandise. Integra Trim LTD®
offers many services and innovations in
ordering, allowing EDI transmission and
web-based ordering.
Candy See, Customer Service Representative:
[email protected]
Click here to view the Integra Trim LTD® website:
http://integratrim.com/
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O f f -S h e l f D i s p l ay s :
When shelf space is at a premium
during promotions, Kroger may install
custom corrugated, off-shelf displays.
A custom display adds interest to
the sales floor and attracts the
targeted Customer. We also use
PDQs and CDUs for merchandising.
For assistance with the design and
sourcing of displays, please contact
the Corporate Brand Packaging team
in Portland Oregon. Toll Free:
800-858-9202 Local: 503-797-3908
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D i s p l ay R e q u i r e m e n t s :
Contact your Buyer or Product Developer to discuss off-shelf display specifications.
The Buyer or Product Developer will submit a Packaging Design Request to Corporate
Brands and Packaging, once general parameters are established.
Corporate Brands and Packaging will then work directly with the vendor and ensure proper
execution of the design, production and distribution logistics. A design specification worksheet will be provided, per project or season.
Note: This process will also apply to PDQs and CDUs. Design and color must be approved
for all displays being submitted.
O r g a n i z ati o n a l C h a rt :
Organizational charts are updated quarterly. To direct you to the correct person, call our
toll-free line and use the voice-automated prompts to conntect to the appropriate division.
Call Toll Free:
1.800.858.9202
Direct line for Product Development:
503.797.3002
C o m m u n ic ati o n :
Driving sales through corporate
brands continues to be a key initiative
for Kroger. As a vendor, it is important
you receive prompt, accurate feedback
and direction from our Merchandising
and Product Development teams.
Please feel free to contact us.
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Thank You!