The Courier-Journal Customer Story

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The Courier-Journal Customer Story
The Courier-Journal
Customer Story
THIS QUIZ RECEIVED:
120,000
55,000+
150,000
Responses
Page Views
Social Actions
The Courier-Journal began using ViralTools as a solution to
engage their audience. The Courier published 2 quizzes and
they quickly became the 2nd and 3rd most popular articles
published in the last 6 months. Getting the Conversation Started:
The Courier-Journal
Customer Story
Quizzes are inherently viral in nature.
A large percentage of respondents
share their results on social media,
directing traffic back to your website,
as well starting conversations on
social.
Below is the social impact achieved
by Courier’s audience sharing their
results:
Relative Impact for Client:
The Courier-Journal
Customer Story
This piece of content was shared
on Facebook 57,176 times,
making it the 3rd most popular
piece of content Courier Journal
has published in the last 6
months.
Data Collection and Use Case:
The Courier-Journal
Customer Story
53% of respondents said they get
their groceries at Kroger
Courier can now use this in 2 ways
when dealing with advertisers: 1.  In a positive manner, saying to
Kroger that >50% of readers are
loyal customers and they can target
advertisements and offers to them.
2.  Telling Meijer (A Kroger competitor)
that only 6.3% of their readers go to
Meijer, and they should advertise to
win readers over.
Updated Jul. 28
For more information at: ViralTools.co

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