Reach - The Courier

Reach
hundreds of thousands...tens of thousands....or just one thousand...
The Courier-Journal Delivers Your Target
Audience, No Matter How Large Or Small!
The Courier-Journal is Louisville’s primary delivery vehicle
for preprinted brochures, magazines, single-sheet inserts
– you name it. And we’ll distribute your advertisement to
newspaper subscribers, nonsubscribers, or both – in the
counties or ZIP Codes of your choice.
Whatever your needs may be,
The Courier-Journal is here to
give you results seven days a
week — including holidays.
To find out more about our delivery capabilities,
contact your Courier-Journal advertising rep at
(502) 582-4711
Delivering Advertising Solutions
Sp e c i a l T a r g e t i n g P r o g r a m s
The Flier Program: Easy and Affordable
This turnkey targeting option lets you reach your prospects at an especially affordable price — and we do all the work!
The Courier-Journal will print your one or two-sided flier on matte stock and deliver it to the ZIP Codes, Neighborhoods
Zones, or metro counties of your choice. You can select from one to eight colors — and have your flier delivered to
subscribers, non-subscribers or a combination of both, giving you maximum exposure. What could be easier?
Fliers are delivered on Sunday or during your choice of two-day windows: Tuesday/Wednesday or Wednesday/Thursday.
A minimum quantity of 8,000 is required.
Insert X-Press: Full-Color, Glossy Fliers
Like the Flier Program, we will print and deliver your flier for you. This
program, however, offers you the highest quality glossy stock. Fliers are
delivered on Sunday or during your choice of two-day windows:
Tuesday/Wednesday or Wednesday/Thursday. A minimum quantity
of 10,000 is required.
Put
Your
Ad
Here
Sticky Notes: Make Front Page News!
We will put your Sticky Note on the front page of The Courier-Journal
any day of the week and on the home page of courier-journal.com.
Just think of the exposure you’ll get on the first page our readers see
your ad. Several predefined geographic distribution areas are offered.
A minimum quantity of 10,000 is required.
Polybag Advertising: That Important First Impression
Polybag and sample pouch advertising are available both daily and
Sunday. Polybags can be ordered through a plastic bag printer, or
The Courier-Journal can handle the complete project for you — from
creative to delivery. As with our insert programs, Polybags and sample
pouches offer you the opportunity to target a selected audience on a
specific day of the week. A minimum quantity of 20,000 is required.
Preprint “Jackets”: Perfect for Longer-Term Advertising
The preprint “jacket” is a broadsheet-size, single sheet of heavy-duty paper used to enclose preprints that are distributed
primarily on days other than Wednesday or Sunday. The distribution area is determined by which ZIP Codes are scheduled to
receive two or more preprints on any given weekday. The number of “jackets” distributed within that area depends upon the
number of subscribers we have there. Because it is impossible to forecast which ZIP Codes will require a “jacket” on any given
day, the exact distribution dates and quantities cannot be determined in advance. We will estimate a six-week window of time
in which the “jacket “ may be distributed. It is recommended that businesses not advertise dated material such as a sale on a
specific date or temporary sales prices. A minimum quantity of 200,000 is required.
Size/Paper Requirements
Tab size preprints can measure up to 10-1/2” x 12”. The smallest size we
accept is 5” x 7-1/2” with a minimum of four pages. Four-page preprints
must be on 70# stock or heavier to ensure proper handling.
Full size (or standard size) preprints must be “half-folded” to be inserted
properly. The folded size must be no larger than 10-1/2” x 12”.
Single sheet fliers supplied by an advertiser must be at least 5” x 7-1/2”
and printed on 70# stock. Newsprint or extremely slick stock single sheets
may cause problems.
A check by the Mailroom Superintendent is essential to ensure proper
handling. If there is any question regarding the ability to properly insert a
specific size or type of preprint, an advanced sample should be submitted.
Fliers printed by The Courier-Journal under the Flier Program are offered
in two sizes: 8-1/2” x 11” or 11” x 17” (folded to create a four page tab).
They are printed on 60# matte stock.
Insert X-Press fliers are offered in several sizes and printed on 60#
enamel paper.
Sticky Notes are 3” x 3”.
We’ve Got You Covered
Distribution
From a broad area to the smallest of ZIP Codes, The Courier-Journal can help you target consumers
who represent the most potential for your business! Our outstanding coverage of newspaper
subscribers, coupled with our non-subscriber programs, ensures that your advertising message gets
maximum exposure in the areas you need to reach.
The Seven County Louisville Area:
Louisville’s key trade area consists of seven counties - four in Kentucky and three in Southern Indiana. Within this geography
are 832,000 adults 18 age +. Every weekday, one issue of The Courier-Journal reaches 408,000 of these consumers. A single
Sunday insertion will be seen by 514,000 potential customers.
47177
47177
47177
47177
47177
47177
Indiana
You have the ability to target
clusters of ZIP Codes using our
Neighborhoods zones. The
letters on the map indicate
each available “zone.”
47147
47147
47147
47147
47126
47126
47126
47141
47141
47141
47141
47163
47163
47163
47163
47163
47163
47162
47162
47162
47162
47162
47162
40077
40077
40077
47111
47111
47111
47111
47143
47143
47143
47143
47106
47106
47106
47106
Clark (R)
47164
47164
47164
40026
40026
40026
47172
47172
47172
47124
47124
47124
47124
47124
47115
47115
47115
47166
47166
47166
47114
47114
47114
47114
47114
47114
47129
47129
47129
47129
47129
47129
47122
47122
47122
Floyd/Harrison (Q)
11
11
11
11
11
11
47136
47136
47136
47136
47136
47112
47112
47112
40216
40216
40216
40216
40216
40258
40258
40258
40258
40258
47117
47117
47117
47117
47117
47117
47110
47110
47110
47110
47110
47110
47142
47142
47142
40242
40242
40242
40242
40242
B 40222
40222
40222
40222
40222
40222
40206
40206
40206
40206
40206 40207
40207
40207
40207
40207
02
02
02
02
02
02
03
03 40204
10
10
40204
40204
10
10
10
10 03
40204
40204
40205
40205
40205
08
08
08
08
08
08
17
17
17
40220
40220
40220
40220
40220
K
A
40209
40209
40209
40209
40209
40215
40215
40215
40215
40215 40209
40214
40214
40214
40214
40214
47160
47160
47160
47160
47160
M
40213
40213
40213
40213
40213
40213
I
40219
40219
40219
40219
40219
40219
Full Preprint Distribution includes:
42 Kentucky Counties plus 9
Southern Indiana Counties.
Source: Scarborough Research 2008, Release 2
40245
40245
40245
40245
F40245
40067
40067
40067
40067
40067
40067
40003
40003
40003
Shelby
40065
40065
40065
40065
40065
40065
C
40299
40299
40299
40299
40023
40023
40023
40023
40023
40022
40022
40022
40022
40022
40022
40291
40291
40291
40291
40291
40291
40229
40229
40229
40229
40109
40109
40109
40109
40109
Bullitt (H)
Ohio River
40223
40223
40223
40223
40223
40243
40243
40243
40243
40243
40243
40218
40218
40218
40228
40228
40228
40228
40228
40228
40056
40056
40056
40076
40076
40076
40076
40076
40118
40118
40118
40118
40118
40272
40272
40272
40272
47135
47135
47135
40014
40014
40014
40014
40014
40014
40241
40241
40241
40241
40025
40025
40025
40025 40241
40025
40025
47150
47150
47150
47150
47150
12
12
12
12
12
12
40010
40010
40010
40010
40010
40010
E
47130
47130
47130
47130
47130
47130
47161
47161
47161
Oldham (G)
40059
40059
40059
40059
47119
47119
47119
40031
40031
40031
40031
40165
40165
40165
40165
40150
40150
40150
40150
40150
40047
40047
40047
40047
40047
40047
Kentucky
pr e pr i n t s p e c i f i c a t i o n s
PREPRINT RESERVATION DEADLINES:
Weekdays- 5:00 P.M. Wednesday week prior to publication.
Sunday- 5:00 P.M. Wednesday 11 days prior to publication.
FLYSHEET RESERVATION DEADLINES:
Midweek: 13 working days
Sun: 15 working days
Over 100,000 quantity or 4 color: 2 additional working days required.
IMPORTANT: THESE DEADLINES REPRESENT RESERVATION REQUESTS, REVISIONS AND CANCELLATIONS. ALSO- REMEMBER with HOLIDAYS or CAPACITY
PROBLEMS deadlines are advanced.
DELIVERY DEADLINES:
Weekday distribution preprints- by 4:00 Thursday the week preceding distribution.
Sunday distribution preprints- by 4:00, not less than 11 or more than 14 days preceding distribution date.
REQUIRED INFORMATION FOR ORDERING:
Name of Advertiser (not name of account being billed)
Salesperson
Insertion Date (reminder: flysheets require optional run day)
Account Number
Number of Pages and Size
Circulation areas requested
Special Instructions (selected areas requested TMC, non-subscribers only, etc.)
**HELPFUL INFORMATION- name of printer and phone number
GUIDE TO PALLET LOADING FOR
NEWSPAPER INSERT MATERIAL
This information has been compiled to enhance efforts at simplifying and organizing the
quality, identification and distribution of preprints.
PALLET PACKING
• Supplements must be suitable for machine inserting and must not be tied or banded in
bundles except where absolutely necessary for stacking and shipping purposes (e.g.
very slick preprints). Tied bundles often cause additional unnecessary labor costs in the
mailroom. In addition, advertisers may be paying additional unnecessary costs for tying
preprints. All preprints should be shipped loose, not tied, in turns of 100. Any not in accurate turns will be counted (if time permits) and additional charges made to the advertiser.
• Supplements must be brick stacked with interlocking layers.
• All supplements must be stacked on pallets in consistent lifts and should be well-jogged,
securely banned and plastic stretch-wrapped.
• Sheets of cardboard, or suitable binder sheets, not waxed or coated, should be placed
between layers to help keep supplements flat.
• Folded edges should be turned toward the inside of the load whenever possible to
prevent damage.
• Pallet tops must be wood or a sturdy equivalent the same size as the pallet base in order
to keep the top flat and protect the product.
• Banding should be tight without pulling down and bending the top turn or pulling loose the
pallet flooring. There should be a minimum of four bands on each load.
• Floor clearance from floor to bottom of pallet base is a minimum of 4-1/2 inches to a
maximum of 8 inches.
• Maximum allowable loaded pallet height is 5 feet measured from the floor to the top of the
pallet.
• Maximum acceptable weight per loaded pallet is 2,500 pounds.
• Unstable products that are difficult to contain and require banding for lifts must be put in
telescoping cartons.
• A sample of the insert must be displayed on two adjacent sides of each pallet.
PALLET TAGS
Individual pallets must carry pallet tags visible from two adjacent sides of the pallet.
The Pallet Tag must include Name of newspaper
Name of advertiser
Insert name
Edition date of insertion
Total number of inserts shipped
Number of inserts on the pallet
Total number of pallets in the shipment
Individual pallet number
Total pallet weight
Number of copies in each lift
Name of printer and phone number
Reserved space for 2 bar codes for future use
Pallets must be loaded on the truck so that the pallet tag is displayed facing the fork truck operator.
Questions? Contact our Preprint
Coordinator (502) 582-7140
CARD AND ENVELOPE SUPPLEMENTS
These should be packed in cardboard boxes in rows with dividers between rows.
Cardboard separators should be used on top of each layer if more than one layer is
packed in the box.
All boxes must contain the same quantity.
Labels must show the quantity in each box.
The maximum weight per box is 40 pounds.
Boxes must have proper dunnage to prevent shipping damage.
All boxes should be strapped or plastic stretch-wrapped or shrink-wrapped to pallets.
QUANTITY REQUIREMENTS:
Preprint- minimum 8,000 plus overage
Flier- minimum 10,000 grand total
Single sheet inserts must be on 70# stock or heavier.
SIZE REQUIREMENTS:
4 PAGE SECTIONS OR SINGLE SHEET INSERTS- Minimum - 005” thickness.
Maximum size - 10-1/2” x 12”
Minimum size - 5” x 7-1/2”
NOTE: If a product does not comply with the above requirements, please have your salesperson send an advance copy to preprint sales manager for approval or special instructions. Inserts outside of specifications can affect the accuracy of mechanical insertion.
RUN DAYS AVAILABLE:
Inserts are distributed to subscribers on Tuesday, Wednesday, Thursday, Friday, Saturday,
and Sunday. For Monday distribution, contact your account executive. Inserts are distributed to non-subscribers on either Wednesday/Thursday or Sunday/Monday at the
discretion of The Courier-Journal.
OVERAGE REQUIREMENTS:
Single Sheet Preprints or Fliers: 5% - regardless of circulation quantity.
Preprints- Under 100,000: 5% Over 100,000: 3%
We-Print Preprints- Under 100,000: 3% Over 100,000: 2%
They -Print Preprints- Under 100,000: 5% Over 100,000: 3%
A minimum of 1,000 is required for any type of preprint request.
RECEIVING HOURS:
Monday through Friday, from 8:30 a.m. to 4:30 p.m. Saturday and Sunday- CLOSED. Address: 525 W. Broadway (enter from 5th Street) Phone: 582-4577 or 582-4195.
LATE ARRIVAL REQUIREMENTS: If a preprint will not arrive on time, The Courier-Journal
Mailroom must be notified no later than NOON THE DAY PREPRINT IS DUE IN HOUSE.
RECOMMENDED
4-WAY ENTRY
PALLET DIMENSIONS
44” Maximum
33” Minimum
Note: Maximum allowable space
between boards - 1 inch
15” Minimum
28” Minimum
48” Maximum
42” Minimum
15” Minimum
4-1/2” Min.
8” Max.
ADDITIONAL PALLET LOADING TIPS
• Pallets must be loaded on trucks or trailers for ease of unloading. They must not be
“double-decked.”
• Improperly constructed pallets and skids break apart during handling and shipping,
causing insert damage.
• The pallet top provides additional banding protection and helps keep top of load flat
permitting pallets to be stacked for storage.
• Unstable, difficult to control products should be put in telescoping cartons, not
banded.
• Products protruding beyond pallet limits are subject to damage. Damaged inserts
will not feed through an automated inserting machine.
• Turns within a lift reduce efficiency of the hopper loader operator.
• Each box must have a proper label attached in case boxes are separated at the
insert site. A sample of the insert should be displayed on the pallet for ready identification of pallet load.
• A protective cover should be placed on the pallet before stacking to minimize the
possibility of damp or curled sections.
• Brick stacking stabilizes the load for ease of shipping, handling and storage.
Loading and storage restrictions make 4-way pallet access essential.
• Banding individual lifts can cause product damage and create hopper feeding
problems.
• Excessive banding pressure causes insert damage.
• Dunnage must be used wherever necessary to keep carton load intact.
• Piggy-backing a bundle or box of inserts results in damaged inserts which can’t
be used.
525 West Broadway | Louisville, Kentucky 40201-7431