discover the world of the gentle color fresh range

DISCOVER THE WORLD OF THE
GENTLE COLOR FRESH RANGE
Color fresh
Color Fresh is a semi-permanent color with an acid pH
and a perfect combination of direct dyes and caring
agents. This versatile product is ideal for gentle color
enhancement and blonde or grey refinement through
lively color and up to 50% more shine*.
KEY BENEFITS
• Ideal for first time color clients
• Adds depth and tone
• Gentle formula with acid pH – ammonia-free and peroxide-free
• Fast and easy application
•Several silver shades available to refine any grey
hair color
•Lasts up to 10 shampoos
•Up to 30% grey coverage
* Compared to untreated hair
PERFECTON
Perfecton by Color Fresh is a specialty leave-in
color product. It contains direct dyes and a vitamin
care complex to add vibrant color and shine to
professional color treatments.
An extremely versatile product, it is ideal as both
a color refresher and for evening out tones – for
beautifully conditioned hair.
KEY BENEFITS
•Ideal for color correction
•Adds tone
•Caring formula with acid ph – ammonia-free and
peroxide-free
•Quick application and no development time
•Creative tool: fast and easy to apply
•Conditions the hair and gives an intensive shine
boost
•No visible regrowth
•Grey coverage for up to 15%
CLEAR & SIMPLE
USAGE AREAS:
Gentle refreshment
Client benefit:
Gently refresh the color shine and brilliance of lengths
and ends in between Koleston Perfect and Color Touch full
color services.
Who to target:
Clients with colored hair and/or porous hair.
How often:
With every root touch-up service.
Gentle enhancement
Client benefit:
Gently enhance natural color, blonde and grey with more
shine and brilliance without commitment or damage.
Who to target:
Non colorists and clients with sensitive hair.
How often:
With every salon appointment.
Gentle color correction
Client benefit:
Natural looking shine and brilliance with a gentle
reduction and neutralization of the golden shimmer in
blond and/or grey hair.
Who to target:
Blonde clients and natural grey clients.
How often:
With every salon appointment.
STEP BY STEP
Color Fresh
Gentle Refreshment
Step 1
Apply Koleston Perfect or
Color Touch on the roots
Step 2
Apply Color Fresh
throughout mid-lengths
and ends
Step 3
Finished technique
Step 4
Finally emulsify the root
color through mid-lengths
and ends, develop for a
further 5-10 minutes
STEP BY STEP
Perfecton
Gentle Refreshment
Step 1
Apply Koleston Perfect or
Color Touch on the roots
Step 2
After development time
apply Perfecton mixture
throughout dry midlengths and ends
Step 3
Finally emulsify the root
color through mid-lengths
and ends, develop for a
further 5-10 minutes
STEP BY STEP
Color Fresh
Gentle Enhancement
Step 1
Parting from ear to ear
then two partings from
front hairline over the
head to the nape. The
head is now divided into
6 panels
Step 2
Start at the middle back
panel and frame with
color using the Color Fresh
bottle
Step 3
Now color using the nozzle
of the bottle for parting
the hair
Step 4
Distribute the color from
the roots to the ends
by using the nozzle of
the bottle. Use the same
technique for the other 2
panels at the back of the
head
STEP BY STEP
Step 5
Use the same technique
left panel forehead, right
side field and the top of
the head
Step 6
Distribute the color
through the hair by using
a wide tooth comb. Take
care on the contour – use a
color brush if needed
Perfecton
Gentle Enhancement
Step 1
After shampoo, apply
your Perfecton mixture
throughout lengths and
ends, do not rinse
STEP BY STEP
Color Fresh
Gentle Color Correction
Step 1
Work through the
highlights technique
afterwards applying Color
Fresh Silver or Blonde
shade on hair that is not
covered with foils
STEP BY STEP
Perfecton
Gentle Color Correction
Step 1
Work your color
technique/color. After
development time,
shampoo, then neutralize
with Wella Professionals
Care Post Treatment or
System Professional Color
Save Emulsion. Apply
your Perfecton mixture
throughout lengths and
ends, do not rinse