WVIZ/PBS Annual Report 1999

Thinking and operating "outside the box"
ox" and beyond the confines of conventional television is a long
tradition for this organization. That tradition includes: Training sessions for parents and caregivers
that explain how to watch educational
onal programs-and then turn the TV off and create a learning
environment. Training sessions for teachers
eachers that show how to impact learning using computers,
interactive CD ROMs and video. Distance
e learning that allows students across geographic areas to share
an outstanding teacher or a special lesson
esson using fiber optics. TV and on-line credit courses that allow
a student to earn a college degree. Multiple channels of educational programs that are available
through cable, microwave and on videotape.Teleconferences that allow the community to address
issues of particular importance. A web site with some four thousand pages of content and links to
many thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programs
that truly engage the audience and enrich the lives of the millions who watch. The convergence of
electronic communication technologies is a well established trend. Promising and evolving digital
technology will allow WVIZ/PBS to deliver even more services through an even greater variety of
platforms, which will provide education and public service to an even broader range of people. The
potential applications of digital television are especially exciting. In addition to video and audio, the
digital signal can carry with it high-speed data transmission for download to a computer or "smart"
TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programs
simultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership in
WVIZ/PBS Annual Report 1999
Community Service," established in a strategic direction by the Board of Trustees. This year that sense
Partnership in Community Service
of partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBS
partners and supporters have our heartfelt thanks for their vision and continued support as we chart
a new course for the evolving digital age built on a tradition of innovation in education and service.
service
Public
Television
Cleveland
Partnership in Community Service
Thinking and operating "outside the box" and beyond the confines of conventional television is a long
tradition for this organization. That tradition includes: Training sessions for parents and caregivers
that explain how to watch educational programs-and then turn the TV off and create a learning
environment. Training sessions for teachers that show how to impact learning using computers,
interactive CD ROMs and video. Distance learning that allows students across geographic areas to share
an outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allow
a student to earn a college degree. Multiple channels of educational programs that are available
through cable, microwave and on videotape.Teleconferences that allow the communityy to address
issues of particular importance. A web site with some four thousand pages of content and links to
many thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programs
enrich the lives of the millions who watch.
convergence
that truly engage the audience and e
tch. The conv
vergence of
technologies is a well established trend. Promising
evolving digital
electronic communication technolog
sing and evol
deliver even more services through an even greater variety of
technology will allow WVIZ/PBS to de
education and public service to an even broader
platforms, which will provide educat
der range of people. The
television are especially exciting. In addition to
t video
id andd audio, the
potential applications of digital televi
high-speed data transmission for download to a computer or "smart"
digital signal can carry with it high-sp
also enable WVIZ/PBS to broadcast several different programs
TV. Its multi-channel capacity will a
services of WVIZ/PBS are driven by the principal of "Partnership in
simultaneously. Virtually all of the ser
Community Service," established in a sstrategic direction by the Board of Trustees. This year that sense
results as the following pages of this report will attest.All WVIZ/PBS
of partnership yielded spectacular resu
heartfelt thanks for their vision and continued support as we chart
partners and supporters have our hear
a new course for the evolving digital age built on a tradition of innovation in education and service.
Thinking and operating "outside the box" and beyond the confines of conventional television is a long
tradition for this organization. That tradition includes: Training sessions for parents and caregivers
that explain how to watch educational programs-and then turn the TV off and create a learning
environment. Training sessions for teachers that show how to impact learning using computers,
interactive CD ROMs and video. Distance learning that allows students across geographic areas to share
an outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allow
a student to earn a college degree. Multiple channels of educational programs that are available
through cable, microwave and on videotape.Teleconferences that allow the community to address
issues of particular importance. A web site with some four thousand pages of content and links to
many thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programs
that truly engage the audience and enrich the lives of the millions who watch. The convergence of
electronic communication technologies is a well established trend. Promising
and
Staring
at evolving
"The Tube."digital
"The Box."
So of
technology will allow WVIZ/PBS to deliver even more services through an Watching
even greater
variety
often, when we think of
platforms, which will provide education and public service to an even broader
range we
of think
people.
television,
of aThe
viewing
potential applications of digital television are especially exciting. In additionpassive
to video
and audio, the
but these
digital signal can carry with it high-speed data transmission for download toexperience,
a computer
or "smart"
descriptions do not apply
TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several
different
to Northeast
Ohio'sprograms
public
television
simultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal
ofstation.
"Partnership in
WVIZ/PBS is clearly more
Community Service," established in a strategic direction by the Board of Trustees.
This year
that sense
than meets
the eye...
of partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBS
partners and supporters have our heartfelt thanks for their vision and continued support as we chart
a new course for the evolving digital age built on a tradition of innovation in education and service.
letter from
the president
2
Thinking and operating "outside the box" and beyond the confines of
conventional television is a long tradition for this organization. That tradition
includes:
• Training sessions for parents and caregivers that explain how to
watch educational programs-and then turn off the TV and create
a learning environment.
• Training sessions for teachers that show how to impact learning
using computers, interactive CD ROMs and video.
• Distance learning that utilizes fiber optics and allows students
across geographic areas to share an outstanding teacher or a
special lesson.
• TV and on-line credit courses that allow a student to earn a
college degree.
• Multiple channels of educational programs that are available
through cable, microwave and on videotape.
• Teleconferences that allow the community to address issues of
particular importance.
• A web site with some 4,000 pages of content and links to many
thousands more.
All of this and more is part of WVIZ/PBS, in addition to the broadcast of
programs that truly engage the audience and enrich the lives of the millions
who watch.
The convergence of electronic communication technologies is a well
established trend. Promising and evolving digital technology will allow
WVIZ/PBS to deliver even more services through an even greater variety of
platforms. This will provide education and public service to an even broader
range of people.
letter from
the president
The potential applications of digital television are especially exciting. In
addition to video and audio, the digital signal can carry with it high-speed
data transmission for download to a computer or "smart" TV. Its multi-channel
capacity will also enable WVIZ/PBS to broadcast several different programs
simultaneously.
Virtually all of the services of WVIZ/PBS are driven by the principal of
"Partnership in Community Service," established in a strategic direction by
the Board of Trustees. This year, that sense of partnership yielded spectacular
results as the following pages of this report will attest.
All WVIZ/PBS partners and supporters have our heartfelt thanks for their
vision and continued support as we chart a new course for the evolving digital
age built on a tradition of innovation in education and public service.
Jerry Wareham
President and CEO, WVIZ/PBS
3
To Improve Education
Education is fundamental to the mission of WVIZ/PBS. Students of all ages are
given opportunities to expand their knowledge through the programs and services
the station provides to schools and to the community at large. Teachers benefit
from training provided by WVIZ/PBS. For example, working with Ohio Schoolnet,
this year WVIZ/PBS provided computer skills to over 1,000 teachers. Opportunities
like these for lifelong learning will increase exponentially as new digital platforms
are created and employed in the months and years to come. What will remain
constant is WVIZ/PBS's approach to education, which is to make learning fun,
challenging and relevant.
KidTV on VIZ. The 12 hours of children's programming
each weekday on WVIZ/PBS continues to be a hit with
the station's youngest audience members. This year
saw the introduction of "Dragon Tales," an animated
series chronicling the adventures of six-year-old Emmy
and her four-year-old brother Max in Dragon Land. In
this enchanted place the children are encouraged to explore the challenges they
face and investigate methods of dealing with them. For older KidTV on VIZ viewers,
ZOOM, the hot educational series of the '70s, returned, infused with renewed energy
and attitude to educate and entertain a new generation of children.
KidTV on VIZ PREP. When Senator George Voinovich wanted to learn how to help
get preschoolers "Ready to Learn" before they enter the classroom, he came "home"
to Cleveland and WVIZ/PBS. His visit w as just one of many highlights during a year
which saw special "Help Me Grow" workshops on child growth and development
from ages 0-3; the launch of a new Lending Library Program to provide educational
resources to parents of children from birth through age six; and the extension of
the Ready to Read Program to include Rainbow Babies and
Children's Hospital. KidTV on VIZ PREP is made possible by
The Cleveland Foundation, The George Gund Foundation, TRW
Foundation, Eva L. and Joseph M. Bruening Foundation, The
Thomas H. White Foundation, The Hershey Foundation and
the Corporation for Public Broadcasting.
Northern Ohio Telecommunications Association. Students from
Top to Bottom: Governor
Voinovich, Girl with
harp, camera crew, ,
Behind the Scenes, On
Stage with two guys.
overing
Disc
jus
t
h
at’s wrong wi
h
t
w
Thunder Bay
Amusement Park
The carousel spins
around…but a little too fast.
The double loop rollercoaster
is a little too "loopy." The
water slides are "hot" …but
in the wrong way.
Can three inquisitive teens,
known as the Thunder Bay
Patrol, put the fun back into
Thunder Bay?
nc
S cie
e
i
he
st
Solution
By creating an unlikely alliance
with something called physics,
the Thunder Bay Patrol-with
the occasional help of a
mysterious stranger-saves the
day. Along the way, the teens
manage to help middle school
students learn about physics
in a user-friendly-and even
fun-way.
Their calculations,
collaborations and
camaraderie come alive in
"Science is the Solution," a
multimedia resource that
includes a four-part video
component, CD-Rom and
Thunder Bay Web Site.
Produced by WVIZ/PBS in
collaboration with Six Flags
Ohio and NASA Glenn Research
Center, "Science is the
Solution" was funded by the
Ohio Educational
Telecommunications Network
Commission and the Martha
Holden Jennings Foundation.
4
area high schools discussed a range of educational topics with Governor Bob Taft
during a special electronic "student summit" emanating live from the WVIZ/PBS
studios. The 30-minute event included participation from a student audience
gathered at the station's studios and live interaction from students at schools
connected to WVIZ/PBS through the Northern Ohio Telecommunications Association
(NOTA), an interactive fiber network.
"Go Figure?" The award-winning, multimedia math project for students in grades
7-12 can now be utilized by students throughout the country. Distributed nationally
by the Great Plains Network, a national educational program distribution center,
"Go Figure?" is a co-production of WVIZ/PBS and Ohio University Public Television.
The program includes an eight-part television series and an interactive CD-ROM.
Funded by the Ohio Educational Telecommunications Network Commission, in support
of the Ohio SchoolNet Initiative.
"Get Ready for the Cleveland Orchestra." Students and teachers had the opportunity
to experience every aspect of a Cleveland Orchestra performance, from the tuning
of the instruments to the final bows, through a "virtual" event designed to prepare
them for the real thing. Through a special teleconference presentation by WVIZ/PBS
in cooperation with The Cleveland Orchestra, students met the conductor and
orchestra members, became familiar with the music and instruments, and took a
video tour of the concert hall. Made possible by Martha Holden Jennings Foundation.
"NewsDepth." The statewide weekly news program designed specifically for students
in grades 3-8 returned for its 32nd season. One of the most popular television
programs used by teachers throughout the state, "NewsDepth" helps students learn
about current events and much more. The series is produced by WVIZ/PBS in
cooperation with WEWS-TV and CNN and is funded by Martha Holden Jennings
Foundation, Bank One Corporation and Ohio Educational Telecommunications Network
Commission.
Thunder Bay
Amusement park,
the Thunder Bay patrol.
to improve
education
Project: LEARN. WVIZ/PBS teamed up with Project: LEARN, a local adult literacy
organization, to help with their "25 Hours for 25 Years Reading" marathon. The
station hosted a special broadcast of the final half-hour of the reading marathon,
which included staff, volunteers and students reading selections from their favorite
books.
to improve education
5
To Improve Public Service
Strong working partnerships have allowed WVIZ/PBS to present programming
that truly touches the people who live in Northeast Ohio. Nationally-distributed
public television programming keeps this local audience in touch with the
world at large. Locally-produced programming puts them in touch with
everything Northeast Ohio has to offer, allowing viewers to experience and
explore their community on many levels.
"CommUnity: Different People. Common Ground." Over 870,000 people tuned in
to see a program designed to further understanding of diversity in Northeast
Ohio by looking at the stories of individuals. For the first time in the history of
local broadcasting, every local television station in
Northeast Ohio joined together for a production that was
broadcast on all stations on the same night at the same
time. WVIZ/PBS coordinated the broadcast which included segments produced
by the area's news-producing stations. A cooperative production of the Northeast
Ohio chapter of the National Conference for Community and Justice, The Greater
Cleveland Roundtable and all of Northeast Ohio's television stations.
"Feagler & Friends." "Feagler on Fridays" was the phrase to remember as the
program moved to its new Friday evening broadcast schedule. In addition to
lively weekly programs, "Feagler & Friends" hit the road for special one-on-one
interviews with Cleveland-native Donna Shalala, Browns owner
Al Lerner and Cleveland Municipal Schools CEO Barbara Byrd
Bennett. "Feagler & Friends" is sponsored by Medical Mutual
of Ohio.
Feagler & Friends Special Reports. In "A Night of Solutions: A Feagler & Friends
Special Report," WVIZ/PBS blended nationally distributed programming and local
segments to confront the issue of youth violence and hate crimes. Dick Feagler
was joined by Mike Walker, Executive Director of the Partnership for a Safer
Cleveland and other experts. "Sheppard Reexamined: A Feagler & Friends Special
Report" was an intimate, up-close look at one of the classic unsolved murders
in American history, the killing of Marilyn Sheppard, through the eyes of those
closest to the case. The program followed a national PBS NOVA special that
reexamined evidence from the 1954 crime scene. "Feagler & Friends Special
Reports" is sponsored by Medical Mutual of Ohio.
"Applause." The award-winning weekly arts and culture series returned for a
Top to Bottom:
Wish*a*Roo (From
Wish*a*Roo Park), The
City Club, Decision 99,
Dick Feagler, Wish*a*Roo
Park.
so
nd
Thous a
fN
h ea s t O hio a ns
t
r
o
pass familiar
landmarks
every day...
The Key Bank Building…
The Federal Reserve Bank…
The Terminal Tower…
Akron's Civic Theatre…
Fascinating
stories…intriguing
characters…one-of-a-kind
oddities…
...sites
unseen
Thousands of Northeast
Ohioans pass familiar
landmarks every day, but few
know the secrets they hold
or the fascinating stories
that lie deep within them.
"Sites Unseen," a WVIZ/PBS
production, offered an
exclusive look at what is
hidden mere inches below the
surface or suspended
hundreds of feet above
eye level.
Among the dozen local "Siteings": a trip to the silver
pyramid atop the Key Bank
Building, a tour of the secret
"city" that exists in the salts
mines deep below Lake Erie,
and a journey back in time
to visit the hidden rooms
of an Underground
Railroad stop.
6
second season to introduce viewers to the people, places and happenings that make
Northeast Ohio such an interesting place to live. Produced in cooperation with The
Cleveland Cultural Coalition, the program provides the only ongoing local television
coverage of the area's arts and culture scene. "Applause" is made possible by The
Cleveland Foundation, The George Gund Foundation, and The
GAR Foundation.
City Club Forum. Jerry Wareham, President and CEO of
WVIZ/PBS, stepped to the podium as one of the Cleveland City Club's featured
speakers. His presentation, "The Future of Television is Not Television," addressed
the emerging digital environment, especially as it relates to public television services.
As is customary with all Friday Forums, the speech was taped and aired on WVIZ/PBS
on the following Sunday. Made possible by the Nordson Corporation and the Nord
Family Foundation.
"Decision '99." For the second year, WVIZ/PBS, WKYC-TV3 and Sun Newspapers
combined editorial, technical and production staff to present a seamless, commercialfree hour of local election coverage. This unprecedented public service presented
interviews, in-depth analyses and a special vote "ticker" that updated results of
more than 500 races across Northeast Ohio.
"Wish*a*roo Park." Children ages two to six are encouraged to use their own sense
of wonder and imagination to discover new solutions to everyday occurrences in
this series created by former Clevelander Paula Luciano and presented nationally
by WVIZ/PBS. The television series features a colorful cast of puppet characters led
by Wish*a*roo, a warm-hearted, hip-hoppin' kangaroo with a magical pouch.
Star Spangled Spectacular. Once again, WVIZ/PBS teamed with The Cleveland
Orchestra to enhance viewing of its annual Independence Day Concert on Public
Square. The station provided creative, technical direction and technical support for
video footage that appeared on the large screen positioned on Public Square.
Top to Bottom: The Detroit
Super Bridge, The Key
Bank Building, Geodesic
Dome, Five Mile Crib,
Cargill Salt Mines.
to improve
public service
Greater Cleveland United Way PSAs. WVIZ/PBS donated time and services to create
simple but effective public service announcements that demonstrate how donations
have an effect on real people. The spots ran on local broadcast and cable stations.
to improve public service
7
To Prepare for the Future
The digital future is here, and WVIZ/PBS is in
the midst of intense planning to meet the station's evolving
physical and technical needs. Research has been
undertaken to guide the station's Capital Campaign team
in structuring a plan that will lead to success.
WVIZ/PBS… In 1999, a new corporate identity designed to reflect the new age
was developed for implementation beginning in January 2000. Research indicated
that viewers identify WVIZ as home to PBS programming, so it was natural to
develop a co-branded identity: WVIZ/PBS. In the evolving
digital environment, this new identity will allow the
services WVIZ/PBS provides across a variety of electronic
delivery platforms to be easily identified and will serve
as a hallmark of quality education and public service
wherever it is found.
…"Where You Belong" A new slogan, seen both on the air and in the community,
was developed for WVIZ/PBS to be reflective of the organization's mission of
education and public service. WVIZ/PBS is where children and adults belong for
programs that teach, inspire, intrigue, inform, entertain and enlighten. It is where
students and teachers belong to receive educational services and lifelong learning
in a variety of technology-based platforms. Finally, it is "Where You Belong" as
members, since the largest single source of funding for WVIZ/PBS comes from
individual contributions.
Top to Bottom: Store of
Knowledge, World Series
of Wine,World Series of
Wine, Zebra guy from
Auction.
Ss
/P B
W V IZ
ta
r
pp
sa
e a r in
Northeast Ohio
throughout the year
The nights were a little
brighter when public
television stars appeared in
the WVIZ/PBS studios to show
their support and encourage
encouraging viewers to call
in with pledges. This year saw
visits by: Helmut Lotti, John
McDermott, Roger Williams
and Frank Patterson. Also,
Dr. Wayne Dyer, Jerry Baker,
Rick Steves, Jonathon Pond,
Loretta LaRoche, and
Fionnuala Sherry and Rolf
Lovland from "Secret
Garden."
the stars
shine on wviz
a
St
The
rs
S
e
h in
o n W VIZ
Favorite characters from
KidTV on VIZ programs made
live appearances throughout
the community, much to the
delight of Northeast Ohio
youngsters: Wish*a*roo from
"Wish*a*roo Park" at
SouthPark Center and Belden
Village Mall; Arthur at the
Ameritech KidsFest and on
The Avenue at Tower City
Center; Zak and Wheezie of
"Dragon Tales" on The Avenue
at Tower City Center; Molly
from "The Big Comfy Couch"
and Roscoe Orman ("Gordon")
and Walkaround Cookie
Monster from "Sesame
Street" at Parmatown Mall.
8
Building partnerships and thinking "outside the box"
are vital to WVIZ/PBS in its fundraising efforts.
Heinen's/WVIZ World Series of Wine. The fourth year for this
weekend-long celebration of fine wine and wonderful food
was eagerly anticipated, as evidenced by the sold-out
Winemaker Dinners, Grand Tasting Evenings and seminars.
Designed to intrigue both beginners and seasoned experts,
11 different wine-related events were presented in one grand-slam weekend.
WVIZ/PBS Store of Knowledge. The year saw the opening of a third Store of
Knowledge, this one in Beachwood Place. The latest Store of Knowledge follows
the success of the stores in SouthPark Center in Strongsville and at Belden Village
Mall in Canton.
"WVIZ Cooks." Family favorites. Comfort foods. Tailgate
recipes. Quick and easy meals. Once again, WVIZ/PBS cooked
up a series of specials that raised interest in the culinary arts
while helping to raise funds for the station.
Viva Italian Night. WVIZ/PBS presented a night of programming
that celebrated the Italian American contributions to our
country and our community. Highlights included interviews
with local Italian Americans who shared their rich family
memories.
Top to Bottom: Secret
Garden, John McDermott,
Molly (From The Big Comfy
Couch), Frank Patterson,
Gardener Guy, Dragon
Tales, Loretta LaRoche,
Roger Williams.
WVIZ Televised Auction. Over $700,000 was raised during the
annual televised shopping spree that took on a rock and roll
theme during its nine days of spirited bidding. Nearly 4,000 items
were sold, and over 1,500 volunteers donated their time and
talents to the station. The Auction was underwritten by TRW,
Inc.; Parker-Hannifin Corporation; Eaton Corporation; KeyBank;
UnitedHealthcare; The Illuminating Company, A FirstEnergy Company; National City
Bank; Alcan Aluminum; Charter One Bank; Watson Wyatt & Company; Cleveland
State University-Division of Continuing Education; and Sherwin-Williams Company.
to prepare
for the future
to prepare for the future
9
Honors, Awards and Recognitions
National Academy of Television Arts and Sciences, Cleveland Chapter,
Emmy Nominations
"Get Ready for the Cleveland Orchestra," Children's /Youth Programs
Specials Category
"City Club Forum: John Glenn," Public Affairs Programs-Regularly Scheduled Category
"Governor's Race '98: The Personal Files," Public Affairs-Specials Category
"Soap Box Derby: An All American Classic 1998," Sports Event
Live or Live on Tape Category
"Applause," Cultural Affairs Category
"Applause," Title Sequences and Bumps Category
Ohio Educational Telecommunications (OET) Awards
"Applause," Cultural Affairs/Series Programming Category
"Soap Box Derby: An All American Classic 1998," News and Public Affairs/Public
Affairs and Special News Programs Category
"Feagler & Friends," News and Public Affairs/Spot News/News Magazine or
Anthology Category
Heinen's/WVIZ World Series of Wine, Development Category
International Association of Business Communicators (IABC)
"Blue Suede Shoes-Ballet Rocks!," The Vision Award of Excellence for
Special Project Design
"Blue Suede Shoes-Ballet Rocks!," The Vision Award of Merit in the
Special Project-Writing Category
10
Aegis Awards
"The Constant Shadow," Training/Education Category
"Telling Our Own Stories," Training/Education Category
Other Honors/Recognitions
Jerry Wareham, WVIZ/PBS President and CEO, was invited by the Consulate of the
Republic of Slovenia to join other community leaders in a visit to that country.
During his visit, Wareham met with representatives of radio and television operations
in Slovenia who have expressed particular interest in public broadcasting in the
United States.
Peter Sereda, WVIZ/PBS Art Director and Bob Olive, former WVIZ/PBS Program
Manager and currently Senior Director, Major Projects, PBS Programming Services,
were inducted into the Silver Circle of the National Association of Television Arts
and Sciences, Greater Cleveland Chapter. The Silver Circle honors television
professionals who have made significant contributions to television broadcasting
for 25 years or more.
For the second year in a row, Faith Nejman-McNea, one of WVIZ/PBS's local winners
in the Reading Rainbow Young Writers and Illustrators Contest, took honors in the
national competition. Her story, "Down the Drain." won second place in the national
competition. "The Dust Bunny," her story in 1998, was the national first place
winner that year.
honors,awards
and recognition
honors,awards and recognition
11
statement of financial position
Statement of Financial Position
As of September 30, 1998
TEMPORARILY
RESTRICTED
UNRESTRICTED
PERMANENTLY
RESTRICTED
TOTAL
Current Assets
Cash and Cash Equivalents
$
Short-Term Investments
91,718
$
-
$
-
$
91,718
1,688,792
781,772
-
2,470,564
Receivables
288,800
2,108,399
-
2,397,199
Prepaid Expenses, Deposits and Other
803,715
-
-
803,715
2,873,025
2,890,171
-
5,763,196
2,145,194
-
1,010,915
3,156,109
2,464
95,000
-
-
2,464
95,000
1,672,430
-
-
1,672,430
11,426,404
-
-
11,426,404
13,196,298
-
-
13,196,298
9,466,998
-
-
9,466,998
3,729,300
-
-
3,729,300
Total Current Assets
Long-Term Investments
Property, Plant and Equipment
Construction in Progress
Land and Improvements
Building and Improvements
Equipment
Property, Plant and Equipment, at Cost
Less-Accumulated Depreciation
Property, Plant and Equipment, Net
Total Assets
$
8,747,519
$
2,890,171
$
1,010,915
$
12,648,605
$
407,676
$
-
$
-
$
407,676
Current Liabilities
Accounts Payable
Accrued Liabilities and Other
418,584
-
-
418,584
Total Current Liabilities
826,260
-
-
826,260
Net Assets
Operating
2,269,534
1,993,802
-
4,263,336
Plant
4,483,281
896,369
-
5,379,650
Endowment
1,168,444
-
1,010,915
2,179,359
7,921,259
2,890,171
1,010,915
11,822,345
Total Net Assets
Total Liabilities and Net Assets
$
8,747,519
$
2,890,171
$
1,010,915
$
12,648,605
12
statement of financial activities
Statement of Financial Activities
For The Year Ended September 30, 1999
TEMPORARILY
RESTRICTED
UNRESTRICTED
PERMANENTLY
RESTRICTED
TOTAL
Support and Revenues
Fund Raising
$
State and School Contracts
6,658,287
$
(361,106)
$
-
$
6,297,181
1,690,015
254,395
-
1,944,410
1,177,965
16,818
-
1,194,783
-
-
385,278
(89,893)
-
9,821,652
-
846,369
-
846,369
75,426
-
-
75,426
1,485,921
-
-
1,485,921
11,472,892
756,476
Program Services
8,142,798
-
-
8,142,798
Support Services
3,236,951
-
-
3,236,951
Total Expenses
11,379,749
-
-
11,379,749
State and Federal Grants
Other Revenues
385,278
Total Operating
9,911,545
Total Plant
Total Endowment
In Kind Contributions
Total Support and Revenues
-
12,229,368
Expenses
Change In Net Assets
Net Assets, Beginning
Net Assets, Ending
$
93,143
756,476
-
7,828,116
2,133,695
1,010,915
7,921,259
$ 2,890,171
$ 1,010,915
849,619
10,972,726
$
11,822,345
13
WVIZ/PBS thanks all of its contributors. Those
contributing $1,000 and above between October 1,
1998 and September 30, 1999 are listed below on
two categories: Major Contributors and Donors of
Products and Services.
MAJOR CONTRIBUTORS
$50,000 AND ABOVE
1525 Foundation
The Cleveland Foundation
Corporation for Public Broadcasting
GAR Foundation
The George Gund Foundation
The Martha Holden Jennings Foundation
Medical Mutual of Ohio Inc.
Ohio Educational Telecommunications
Ohio Lottery Commission
The Reinberger Foundation
State of Ohio/School Net
TRW Foundation
$25,000 - $49,999
Helen Brown Trust ~
The George W. Codrington Foundation
East Ohio Gas Company
Fifth Third Bank
The Hershey Foundation
Huntington National Bank
James Lumber Company
Medina Antique Mall
The Burton D. Morgan Foundation
The Nordson Corporation Foundation
State Of Ohio/Pre-K
$15,000 - $24,999
Arts Midwest
Baker & Co. Inc.
Banc Ohio Corporation
Calfee Halter & Griswold LLP
FirstEnergy Corporation
KeyBank
Mr. & Mrs. David Morgenthaler
The Nord Family Foundation
Fran and Warren Rupp Foundation
Bertine Southworst Trust ~
Strongsville Savings Bank
United HealthCare of Ohio Inc.
$10,000 - $14,999
Alpha Park, Inc. & NEO Park
Ameritech Foundation
Cavaliers Charities, a Fund of the Robert R. McCormick
Tribune Foundation
Doepken Keevican & Weiss
Eat'n Park Restaurants
The Naomi and James I. FitzGibbon Foundation
Heidelberg Distributing Company
The David H. & Barbara M. Jacobs Foundation
Kahn, Kleinman, Yanowitz & Arnson Co. LPA
Kendal at Oberlin
Mr. Chicken
The Oaks at Medina
P.K. Ranney Foundation
Rockler Woodworking & Hardware
The Stocker Foundation
Thomas & Mildred Taylor Foundation
Texaco Foundation
Third Federal Savings & Loan Assn.
$5,000 - $9,999
Alcan Aluminum Corporation
Alcoa
American Family Life Insurance Company
American Greetings Corporation
Applied Industrial Technologies
The BFGoodrich Foundation
Cedar Point
Charter One Bank
Cleveland State University
Eaton Corporation
Mr. Andrew L. Green
Lucile & Robert H. Gries Charity Fund
The Higley Fund
Inventure Place
Kmart
Ralph & Terry Kovel
Loveman-Curtiss, Inc.
The Lubrizol Foundation
National City Bank
North Eastern Ohio Education Association
The Northeast Regional Professional
Development Center
Parker Hannifin Corporation
Presto Foundation
Public Broadcasting Service
Sherwin-Williams Company
TRW Inc.
Mr. Dominic A. Visconsi
Watson Wyatt & Company
Whittman-Hart Inc.
The S.K. Wellman Foundation
$2,500 - $4,999
Brouse McDowell
Eva L. & Joseph M. Bruening Foundation
The Cleveland Clinic Foundation
The Floyd A. Day & Gladys I. Day Family Foundation
The Cyrus Eaton Foundation
FirstEnergy Foundation
Mrs. Eleanor R. Gerson
Mr. Robert L. Gollmar
~ deceased
14
Great Lakes Science Center
Henry & Eugenia Green Family Foundation Inc.
Hale Farm and Village
Mr. Jay Henderson
Mr. David H. Hoag
Mr. Arthur S. Holden, Jr.
Key Foundation
Gloria B. McDowell
Dr. James M. Medling
The Murch Foundation
The John P. Murphy Foundation
Mr. & Mrs. Robert W. Scher
Schwebel Baking Co.
The Sherwick Fund
Lois C. & Thomas G. Stauffer Foundation
TRW Foundation
$1,000 - $2,499
Mr. Monte Ahuja
Mr. & Mrs. Charles P. Baker, Jr.
Mr. John E. Becker
Ms. Jeanne R. Benjamin
Bicknell Fund
The Boyer Family Foundation
BP America
Mrs. Jeanette Grasselli Brown
Dr. John F. Burke, Jr. & The Honorable Nancy A. Fuerst
Mr. William R. Calfee
Mr. & Mrs. David P. Cerone
Mrs. Jennifer Christensen
Cigna Foundation
Consolidated Natural Gas
Ms. Barbara Cook
Mrs. June C. Cramner
Mr. E Mandell De Windt
Donum Fund
Mrs. Robert L. Eastwood
Mr. & Mrs. R. Scott Farnham
FirstMerit Bank, NA
Gallucci Italian Foods
Kent & Barbara Geist
The Geon Company
Mr. & Mrs. Gerald L. Gherlein
Gorjanc Heating & Cooling Inc.
Mr. Richard C. Gridley
Mr. Robert D. Gries
Harvey Foundation
Mr. & Mrs. Charles Haslett
Mr. & Mrs. Robert L. Hein
Jill Herrick
Mr. & Mrs. William Hoag
IBM Corporation
Mr. & Mrs. Edwin Dale Inkley
J & L Management Company
Mrs. Joan S. Kayer
Mr. & Mrs. Fred Klotzman
Mr. & Mrs. Robert I. Kohn
Mr. & Mrs. Ron Koproski
Victor C. Laughlin MD Memorial Foundation Trust
Mr. & Mrs. William B. Lawrence
Mr. Howard A. Levy
Mr. & Mrs. William E. MacDonald III
The Elizabeth Ring Mather & William Gwinn Mather Fund
Ms. Elizabeth F. McBride
Ms. Nancy W. McCann
McDonald's Restaurants
Metamor Information Technology Services
Bessie Benner Metzenbaum Foundation
Mr. & Mrs. Henry L. Meyer, III
Mr. Richard Morrison
Nacco Industries Inc.
Charles J. & Patricia Perry Nock Fund
PPG Industries
Mr. Patrick Prout
Ms. Elizabeth J. Ptak
Mr. & Mrs. Albert Ratner
Mr. & Mrs. Robert S. Reitman
Mr. & Mrs. Larry Robinson
Rockwell Automation
Mr. & Mrs. John E. Rupert
Dr. & Mrs. Robert Sating
Shamrock Moving & Storage Co.
Gloria & Tony Smith
The Sogg Foundation
The South Waite Foundation
Mr. & Mrs. Thomas G. Stauffer
Mr. William R. Stewart
Mr. Harry H. Stone
Mrs. Martha K. Stone
Mr. Benjamin C. Taber
Mr. Seth C. Taft
Mr. & Mrs. John J. Tanis
Mr. W. Hayden Thompson
Elizabeth C. Treuhaft ~
Triad Metal Products
Ms. Sue Ellen Utley
Anne & Jerry Wareham
Mr. Fred Watson
Mr. Ernest H. Watts
The Raymond John Wean Foundation
West End Lumber
The Wilderness Shop
Mr. Ernest Wilkerson Jr.
Mrs. Lydia Williams
Margaret W. Wong
Mr. & Mrs. Robert J. Yanega
Mr. Allan J. Zambie
Mrs. Loretta M. Zitnak
major contributors
~ deceased
15
DONORS OF PRODUCTS AND SERVICES
$50,000 AND ABOVE
Arthur Andersen LLP
Just Your Pal, LLC
WMJI Majic 105.7
$25,000 - $49,999
Gerrie King
Morse Diesel
Parmatown Mall & Plaza
Six Flags Ohio
$15,000 - $24,999
The Avenue at Tower City Center
Dix & Eaton
The Framer's Gallery
Heidelberg Distributing Company
$10,000 - $14,999
Elaine Alfred
Ann Marie Masoullo
WDOK 102.1 FM
$5,000 - $9,999
Paul Christopher Jewelers
The City Club of Cleveland
Cleveland Southeastern Trails
Continental Airlines
Milton Friedberg
Hinkley Lighting
Richard Kaufman
S.S. Kemp & Company
Karen Krause
Kenneth Love
C.J. Maurer
J.J. Regal Photography-Video
Regency Towers
Marcia Rehman
Shamrock Moving & Storage Co.
Ron Skolnik
Danny Vegh's Recreation Supply
$2,500 - $4,999
A Aable Rents
The Art Gallery
John Bailey
Lillian L. Bolas
Brooklyn Heating & Air Conditioning
James R. Burnett
Chagrin's Fine Jewelry
The Cleveland Indians
Compuserve Interactive Services
Don Decker
Giant Eagle
Mary Greathouse
Gries Investment Company
Heinen's Supermarkets
Mary Hershey
Larry & Audrey Holsman
Lois Katovsky
Barbara H. Kichler
Barbara Krupp
Dr. John & Robyn Lazor
Martha Leibert
James Michael
Mrs. Anthony Lee Michel
Microsoft
Leon Miller
Bryan Mindek
Moen Incorporated
Prudence Montague
Nelson Photography Studios Inc.
Stuart Neye
Pepsi-Cola Co.
Personal Touch Cleaning Service
M.R. Plank
Gwen Reed
Renaissance Parc 55 Hotel
Riverbarge Excursions
Robert and Gabriel Jewelers
Sealy Inc.
Brooke Sherman
The J.M. Smucker Company
Southwest General Health Center
Deb Statler
Stevens Autoglaze & Security Inc.
Merry Stewart
Esther Sturman
Thome School of Gymnastics
Town & Country Driving School
John Wengel
$1,000 - $2,499
Active Plumbing Supply
Air-Land-Sea
Amato's World of Sleep
Amelia Island Plantation
Mary Beth Aufmuth
Avenues Magazine, Inc.
Norbert Baylor
Bell Music
Jean Bing
Bischoff Galleries
Nancy Blanchard
The Bonfoey Company
BP Oil Company
George Buza
16
Pat Calvo
Chalet Kilauea Group
Choice American Antiques
Elizabeth Citko
Cleveland National Air Show
Cleveland State University
Combination Master
Computer Surplus Outlet
DeFina Auctions
Designer Glass S.G.O.
Mary Elizabeth Deutschman
Dick Kleinman Fine Art Gallery
Gerhard Doerr
Dunhill Antique & Restoration
Employ-ease, Inc.
Robert Fedak
Fine Lines
Frame Shop & Art Gallery
Fraternal Order of Police #8
Gale's Westlake Garden Center
Gallery One
Wally Gbur
Geneva-on-the-Lake Golf Course
Irene Goldhamer
Marc Golub Photography
The Goodyear Tire & Rubber Company
Great Lakes Brewing Company
June Greenwald Antiques
Have A Heart
Hexagraphics
Hillside Dairy
International Karate Centers
Island Club Rentals
J & H Marsh & McLennan of Ohio, Inc.
David Jackowicz
Joe Jasko
Joshen Paper & Packaging Inc.
Kaufmann's Department Stores
KeyCorp
Elaine Ludwig Kisvardai
Kona Surf Resort & Country Club
Janet Kovachy
Ralph & Terry Kovel
Dr. Martin Krasney
Dr. Cathy Krosky
Robert Kurzbauer
Lake County Historical Society
Russell Larson
LeisureTime Warehouse
Curt Liebert
Life Center Plus
Locus Foods, Inc.
Robert Long
The Louvre Night Club
Meritech
Mr. Chicken Restaurants
Molokai Ranch
Money Tree Press
Monro Muffler Brake
Jeff Moore
Marti Moser
Nature Stone
Joann Nedved
Next To Me Intimate Apparel
Linda Nicely
The Northeast Pre-Release Center
Marie Nyland
Mary E. O'Connor Antiques
Ohio Tuxedo
Rena Olshansky
Marge Palik
Lawrence Petrick
Piranha Interactive
Cliff & Joanne Plants
Porthouse Theatre
Pummel's Home Furnishings
Rio Bravo
Ritz Plaza Hotel - Miami Beach
The Rival Company
Charles S. Rivchun & Sons, Inc.
William R. Robertson
Rock & Roll Hall of Fame and Museum
Rocky Mountain Rail Tours
Romora Bay Club
Nancy Schilfarth
Shaker Square Antiques
Newson Shewitz
Stadium Memorabilia
Suburban Clock & Repair Company
Sunshine Flowers
The Taylor Companies
Carol Theys
Thompson Hine and Flory LLP
Totes Isotoner Corporation
Trader Publishing Company
Pat Tung's International Gourmet
United Way Services
U-Store-It
Mitzie Verne
Vista Color-Lab, Inc.
WRMR AM 850
K.C. Waldo
Sue Wall
The Watermark
West Hill Antiques
Western Reserve Restaurant Management
Warren Wise
donors of products and services
17
board of trustees
Board of Trustees
The Educational Television Association of Metropolitan Cleveland, licensee of WVIZ/PBS, is
led by a volunteer Board of Trustees. Their vision, dedication and contributions help the
organization pursue its mission of education and public service both on-the-air and beyond.
The year saw the election of William E. MacDonald, III, President
and CEO of National City Bank, as Chairman of the Board,
succeeding Henry L. Meyer III, President and Chief Operating
Officer of KeyCorp. Mr. Meyer will continue to serve on the Board
of Trustees.
Monte Ahuja
Chairman, CEO and Owner, Transtar Industries, Inc.
Robert S. Reitman, was elected to the unique position of
Chairman Emeritus. This recognition honors Mr. Reitman's long
service to WVIZ/PBS where he chaired the Board for over five
years.
Ferris F. Anthony
Dean of Continuing Education, Cleveland State University
Chair
Dennis L. Allen
Superintendent, Rocky River Schools
Jennifer Christensen
Director of Alumni Relations, McKinsey & Company
William E. MacDonald
President and CEO, National City Bank
Thomas J. Cook
President, Insurance Groups, National City
Past Chair
Martha de Acosta
Assistant Director, Urban Child Research Director,
Cleveland State University
Henry L. Meyer III
President and Chief Operating Officer, KeyCorp
Vice Chairs
William B. Lawrence
Executive Vice President,
General Counsel and Secretary, TRW, Inc.
Lindsay Morgenthaler
Community Leader
President
Mary Lynn Dickman-Engel
Vice President, Marketing and Communications,
The Superlative Group
William R. Stewart
Partner, Thompson, Hine & Flory LLP
Associate Secretary
Lawrence M. Zeno
Vice President, Parker Hannifin Corporation
Emeritus Trustees
Robert Reitman
Chairman Emeritus, The Tranzonic Companies
Principal, Riverbend Advisors
George Dobrea
George Dobrea and Associates
Robert D. Gries
President, Gries Investments
Samuel H. Miller
Co-Chairman of the Board and Treasurer, Forest City Enterprises,
Inc.
Jay L. Henderson
Managing Partner, Cleveland Office, PricewaterhouseCoopers
LLP
Secretary
Ernest L Wilkerson, Jr.
Managing Partner, Wilkerson & Associates LPA
Patty Flynt
President, CoreComm
Treasurer
Patrick M. Prout
Heidrick and Struggles
Jeff Weis
Senior Vice President, Product Development, American Greetings
Arthur S. Holden, Jr.
Retired Vice President, The Coe Manufacturing Company
Barbara P. Grothe
Deputy Director, Greater Cleveland Roundtable
Associate Treasurer
David B. Price, Jr.
Executive Vice President, BFGoodrich Company
President and Chief Operating Officer, BFGoodrich Performance
Materials
Michael L. Evans
President, Client Services Group, KeyCorp
Jerrold F. Wareham
President and CEO, WVIZ/PBS
William R. Calfee
Executive Vice President-Commercial, Cleveland-Cliffs Inc.
Alex Machaskee
Publisher and President, The Plain Dealer
John E. Rupert
Retired
Harry H. Stone
Director, American Greetings Corporation
Ralph M. Kovel,
Chairman/CEO, US Brands, Inc.
Seth C. Taft
Retired Partner, Jones, Day, Reavis & Pogue
Howard A. Levy
Partner, Benesch, Friedlander, Coplan & Aronoff LLP
Dudley J. Taw
Retired
Frank L. Lordeman
Chief Operating Officer, The Cleveland Clinic Foundation
Alexander Taylor
First Vice President, McDonald Investments, Inc.
Jeanette Grasselli Brown
Ohio Board of Regents
As they leave the Board of Trustees, WVIZ/PBS salutes the following individuals: Rena J. Blumberg, Community Relations Director, WDOK-FM and WRMR-AM;
Gerald L. Gherlien, Executive Vice President and General Counsel, Eaton Corporation; Jose C. Feliciano, Partner, Baker and Hostetler; Edwina Moss, Community
Leader; and Robert W. Scher, Lubrizol Corporation, retired.
Thinking and operating "outside the box" and beyond the confines of conventional television is a long
tradition for this organization. That tradition includes: Training sessions for
parents and caregivers
WVIZ/PBS Annual Report 1999
that explain how to watch educational programs-and then turn the TVPartnership
off andincreate
a learning
Community Service
environment. Training sessions for teachers that show how to impact learning using computers,
interactive CD ROMs and video. Distance learning that allows students across geographic areas to share
an outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allow
a student to earn a college degree. Multiple channels of educational programs that are available
through cable, microwave and on videotape.Teleconferences that allow the community to address
issues of particular importance. A web site with some four thousand pages of content and links to
many thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programs
that truly engage the audience and enrich the lives of the millions who watch. The convergence of
electronic communication technologies is a well established trend. Promising and evolving digital
technology will allow WVIZ/PBS to deliver even more services through an even greater variety of
platforms, which will provide education and public service to an even broader range of people. The
potential applications of digital television are especially exciting. In addition to video and audio, the
digital signal can carry with it high-speed data transmission for download to a computer or "smart"
TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programs
simultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership in
Community Service," established in a strategic direction by the Board of Trustees. This year that sense
of partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBS
partners and supporters have our heartfelt thanks for their vision and continued support as we chart
Design: Bark at the Moon Graphics Studio, Inc.
a new course for the evolving digital age built on a tradition of innovation
in education and service.
public
television
cleveland
thanks go to all of the partners who support WVIZ/PBS
partnership in community service
WVIZ/PBS
4300 Brookpark Road
Cleveland, Ohio 44134
phone: 216-398-2800
fax: 216-749-2560