PBS KIDS PDF - National Public Media

Transcription

PBS KIDS PDF - National Public Media
Partner with PBS KIDS
The Most Trusted Children’s Media Brand in America
An Unparalleled Partner
PBS KIDS Delivers:
13
million
#1
kids website
for video2
5
#1
#1
#1
unique monthly
visitors4
the undisputed leader
in children’s
programming1
of the top 10
programs
for women with
children under 33
PBS is the
PBS is
most trusted and
place
insafe
preparing
kids for
for
children
watch
success in to
school
1
TV and
andlifevisit
online5
9.9
million
downloads of PBS KIDS
apps for mobile and
tablet devices5
Sources:
1 Caravan ORC International, January 2015
2 comScore Media Metrix Media Trend, Sept.‘14 – Sept ’15.
Based on video views.
3
#1
educational
media brand1
Nielsen Npower, 4/2015. Live+7 AA ratings for PBS and select
competitive cable networks.
4 Google Analytics, 6-month average Jan-June ‘15
5 AppFigures, through May 2014
Sponsorship of #1 Kids Video Site
An Audience of Frequent Visitors
38% of all hours spent watching
kids video online are spent on
PBSKIDS.org1
• Average 380 million streams a month
across platforms2
• Visitors spend an average of 19.6
minutes per month watching PBS KIDS
video, compared to an average of 8.3
minutes for any kids entertainment sites3
Opportunity includes:
• Custom video intro sequence featuring
branded overlay
• Exclusive logo placement within
PBS KIDS video player
Sources: 1. comScore Video Metrix Media Trend, Sept ‘14 – Sept ‘15.
2. Google Analytics, Sept '15, across desktop, mobile and OTT platforms;
3. comScore Video Metrix, 12-month average Sept '14 – Sept '15.
Reaching an Audience of Parents
The #1 Kids’ Video Site for Reaching “Power Moms”*
More likely to have children under age 5 (index 389)
PBSKIDS.org users are more likely to be the
primary grocery shoppers in their households
(index 271)
Purchased baby gear (index 360), baby clothing (index
259), kids’ A2-12 clothing (index 259) or toys (index 277)
in the last 6 months
Reads books (index 308), makes crafts (index 422) and
enjoys photography/video taping (index 439)
More likely to frequently advise others on
parenting/family (index 365)
Source: comScore Plan Metrix, 3-month average April-June 2015; *by monthly videos
viewed. Power Moms defined as W25-54 with at least one child in the household.
Parents Engage with PBS KIDS Online
Parents of Kids 12 and Under Favor PBS
Parents co-use
• 95% of parents go online to PBSKIDS.org with their child
• 35% of parents supervise their kids the whole time they are visiting PBSKIDS.org
Reasons for visiting PBSKIDS.org
Parents of kids 12 and under turn to PBSKIDS.org:
• 93% say to find activities around programs their child enjoys watching
• 90% say because it is the safest place for kids online
• 90% say because it is the most educational place for kids online
• 77% say because it is their child’s favorite site
Source: GfK Roper OmniTel, August 2010; agree = agree somewhat, agree strongly
Parents Support PBS Sponsors
The “Halo Effect” of PBS KIDS
86%
67%
agree that they pay
attention to the
sponsorship
announcements
on PBS KIDS
would choose to purchase a
product that supports PBS
KIDS programs and services,
all things being equal
94%
appreciate companies that
support PBS KIDS
because PBS KIDS
programs and services
“are valuable to my
child(ren) and me”
Source: ORC Parent CARAVAN, April 2012; agree = agree somewhat, agree strongly; all respondents are parents with children 12 and under
7
A Halo Effect for PBS Sponsors
Captivating & Dependable
81%
76%
of PBS viewers agree that
sponsors are committed to
quality and excellence
of PBS viewers agree that PBS is
selective about the businesses
and products that can advertise
on PBS
68%
of PBS viewers agree sponsors
create compelling advertising
that is better than
advertisements on other
networks
Source: PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.
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