THE V GALA

CASE STUDY: V FOUNDATION
The V Foundation began with Jim Valvano’s famous “Don’t Ever Give Up” speech and has now become a
respected organization making significant strides in the fight against cancer. Metro has worked with The V
Foundation for over 15 years, from printing stationery to designing and executing integrated campaigns.
CORPORATE CAMPAIGN
The V Foundation created the corporate
campaign “Show Your Spirit” for
businesses to sponsor a Spirit day
that would enourage team building and
individual donations. Metro designs and
prints the posters, flyers, collateral and
certificates for the campaign.
“HOW DO YOU GO FROM WHERE
YOU ARE TO WHERE YOU WANT
TO BE? I THINK YOU HAVE TO
EVENT MARKETING
J o i n u s au g u s T 2 0 - 2 8 , W e p r o M i s e Yo u W i L L . . .
LAUGH, THINK & CRY
For CanCer researCh
Much of The V Foundation’s
fundraising comes through
high-profile events, and The
V Foundation uses Metro to
develop the branding and
produce the pieces such
as invitations, postcards,
sponsor materials and
programs for many of
these events.
HAVE AN ENTHUSIASM FOR LIFE.
YOU HAVE TO HAVE A DREAM, A
GOAL. YOU HAVE TO BE WILLING
TO WORK FOR IT.”
JIM VALVANO, 1993 ESPY SPEECH
Celebrate the start of the collegiate
basketball tournaments and
Join Jimmy V’s Team to Beat Cancer!
The V Foundation for Cancer Research was founded in 1993 by ESPN and legendary basketball coach and sports commentator, the late
Jim Valvano. Since 1993, more than $80 million has been awarded to cancer research. For additional information, please visit www.jimmyv.org.
FROM MARCH 15-APRIL 5, TEAM UP WITH THE V FOUNDATION FOR CANCER RESEARCH AND
2013
The V FoundaTion For CanCer researCh presenTs The 2011
OUR SHOW YOUR SPIRIT DAY IS:______________________________________________
For questions or for more information contact our show your spirit team captain:
NAME___________________PHONE___________________E-MAIL___________________
We are proud to team up with The V Foundation for Cancer Research’s annual Show Your Spirit campaign to raise funding and awareness for cancer research.
When the brackets go up, we’ll join others nationwide to unite in the fight against cancer while we celebrate the start of the championship tournaments.
Your minimum $5 donation “earns” you the opportunity to support your favorite team by wearing team apparel on our Show Your Spirit Day!
In the fight against cancer, we all play on the same team.
Companies, organizations and schools nationwide will
unite in the fight against cancer while celebrating the start Together, we will make a difference!
of the collegiate basketball championship tournaments on
Jim Valvano’s enthusiasm &
spirit are still motivating!
March 19 & 20, 2009!
Register Today!
Wear your favorite teams’ apparel on National Show
Your Spirit! Days and if inclined, donate $5 or more to
The V Foundation for Cancer Research.
Team up to make a difference!
For more information and to register visit
www.jimmyv.org or call 1-800-4JimmyV.
The V Foundation for Cancer Research proudly assures you that 100% of every Show Your Spirit donation will directly fund cancer research.
Jimmy V ClassiC Dinner aUCTiOn
“nothinG Great waS ever achieveD without
enthuSiaSM.”
JiM valvano 1993 espy speech
DIRECT MAIL
Metro has designed, printed and
mailed save the dates, invitations,
appeal letters and brochures for
The V Foundation.
Save the Date
Join us for the
6th annual
Dick vitale Gala
T H E V F O U N DAT I O N P R E S E N T S :
FriDay, May 20, 2011
THE V GALA
FOR
CANCER
honoring special guests
RESEARCH
The V Foundation Financial Statements: 2009
“LAUGH, THINK, & CRY”
AUGUST 27
John calipari and roy williaMS
TH
, 2011
Each event has it’s own personality,
and we’re able to capture that in
the design.