palm television frenchriviera eng 2014

Transcription

Clients Benefits to
FRENCH RIVIERA
2014
ABOUT PALM TELEVISION.
Palm Television is proud to present its new visitor programming for the French Riviera. !
An exclusive guide to the best the destination has to offer.
Palm Television is a multi-platform lifestyle network that targets the most active,
!
influential and educated audience in the world: the international travelers !
With content from the favorite destinations of this hard-to-reach demographic in Europe
and the United States. Palm Television combines the power of hyper-local and high-
!
quality international programming. !
The result is a unique television, and digital destination that will become that channel of
!
choice for thousands of visitors. !
Palm Television provides its viewers with content that helps them discover the best
experiences, places, products and people. Palm Television is the choice of insiders from
the worlds of entertainment, fashion, finance, food and outdoor activities and is
designed to help successful people make great choices in order to make the most of
their stay. From new products and services , to explore and adventure, to current local
conventions and the arts, there is only one network dedicated to the discovery of the
!
best things in Miami & The Beaches.!
From the Cannes Lions in June
to
The
the Film Festival in May.
French
Riviera
is
the
ultimate destination for worldclass events all year long.
PALM TELEVISION. Local Guides for International Destinations.
PALM TELEVISION | FRENCH RIVIERA | MIAMI & THE BEACHES
+33 9 77 19 53 35 | +1 (305) 600-2214 | [email protected] | www.palmtelevision.com | Advertising: Home Agency Media - [email protected]
Clients Benefits to
THEMES.
Honoring excellence, know-how, tradition, lifestyle, conventions and luxury brands from
a local point of view
Palm Television intends to inform, inspire, and celebrate the international public and tourists gathering in hotels and
venues of the French Riviera along the year.!
Our branded programming is smart, informative and passionate and presented in an enjoyable and visual way.
People who define success and influence around the world will depend on our channel to guide them in their quest for
great experiences and in the discovery of local cultures when visiting the French Riviera.
The purpose of the channel is to become a vital link through our international audience’s journey by promoting the local’s
greatest lifestyles, events and businesses through a series of themes.!
" Lifestyle: Local Activities, Fine Dining, Nightlife
" Luxury Shopping: Real Estate, Fashion, Jewelry, High Tech, Boats, Cars, Kids
" Culture: Art, Design, Concerts, Events and History
" Health & Wellness: Sports, Nature, Culinary Tips
" Business: Producers and exhibitors of local shows & conventions
" International: International programming relevant to local viewers
" Resorts*: Hotel, Pool, Restaurant, Bar, Spa, Beach, Residences (*if applicable)!
PALM
Clients Benefits to
SPONSORED SHOWS OVERVIEW.
This Program List presents some examples of the content featured on the French
Riviera destination channel
PALM
Clients Benefits to
THE POWER OF TELEVISION
Television continue to be the most influent media.
Provide your clients with insider information and give guests access to up-to-date
relevant local content 24 hours a day.
Did you know 98% of hotel guests switch on their television set in the 5 first minutes
after their arrival in their rooms. Sources Hilton Hotels Corporation
Leisure Travelers, Convention Delegates and Business Visitors
Our Channel connects directly with the most powerful social networks in the world to provide this resourceful
demographic profile with a "Trusted Network”. Palm Television is the choice of insiders in the world of entertainment,
fashion, finance, gastronomy and outdoor activities.
!
We are oﬀering an exclusive way to discover our destination in english and on television which was impossible until now.
Palm Television addresses to the population that makes the success of our region combining an international influence
and upscaled way of life.
!
We have established exclusive partnerships to ensure unmatched standards
We are working closely with local institutions, the city of Cannes, the convention center, the hotel syndicate of greater
Cannes, selected venues, the associated destinations, professional markets & conventions as well as major local medias
in order to provide a new communication tool in line with the dimension of our destination.
!
Use the power of television to increase revenue at your resort
✓
Advertise for your own product and services!
✓
Sell advertising space on the screens located in your hotel and add revenues to your commercial portfolio!
PALM
ADVERTISING
[email protected]
+33 6 20 755 755
Clients Benefits to
SAN REMO TO SAINT TROPEZ.
To appear on the local DTT - Channel 31 and on our exclusive network of hotels
8,000 Hotel rooms
• 56,000 Households
• 11 Millions visitors yearly
•
DISCOVERY
EXPOSURE
PREMIUM
Diffusion / Week
21 minutes
42 minutes
84 minutes
Example / Week
42 clips of 30 sec
or
14 clips of 30 sec + 7 clips of 2 min
84 clips of 30 sec
or
168 clips of 30 sec
or
Yearly
(12 consecutives month, incl. events)
6.000 ! ht
(500 ! ht / month)
10.800 ! ht
(900 ! ht / month)
15.000 ! ht
(1.250 ! ht / month)
Summer
3.000 ! ht
(750 ! ht / month)
5.400 ! ht
(1.350 ! ht / month)
7.500 ! ht
(1.875 ! ht / month)
500 ! ht
1.000 ! ht
1.500 ! ht
1.000 ! ht
2.000 ! ht
3.000 ! ht
Prices
(June + July + Aug + Sept)
Events à la carte
(excluding Film Festival)
Film Festival
Included in all packages!
! Logo included in all the electronic marketing
! Logo and article on the website
! Digitales copies of the advertising materials for use on other medias!
!
! Due the 1st of every month
FIGURES
* If production services (non included in these packages) are executed by us.
•11
millions of visitors yearly.
52% are foreigners.
•5
millions of foreign residents
(+30% of the population).
PALM
!
Our english content includes french
subtitling and is specifically
targeted to foreign visitors and
!
convention delegates.!
Our programming is a high-end
guide to the best the destination
has to o#er and addresses to an
upscale audience in search for
appreciable experiences.!
Clients Benefits to
PRESTIGIOUS EVENTS
CANNES:
CANNES BOAT SHOW: 50,000 Visitors !
FILM FESTIVAL: 30,000 Badges, 4300 Medias, 30,000 Visitors!
MIPIM: 28,000 Participants from 2051 Companies!
MIPTV: 12,000 Participants from 99 Countries!
CANNES LIONS FILM FESTIVAL: 75 Countries
!
!
MIDEM!
What: World Music Exhibition "
Month: January!
Duration: 5 days "
Attendees: 10,000!
!
BOAT SHOW!
What:Yacht and Sailboat show in Cannes "
Month:!September!
Duration: 5 days"
Attendees: 50,000 &!650 Yachts
!
MIPIM !
What: International Real Estate!trade show "
Month: March!
Duration: 5 days!"
Attendees: 28,000!
MIPCOM!
What: The Tax Free World Association!Exhibition"
Month: October!
Duration: 5 days"
Attendees: 5,289 from 2638 companies
MIPTV/MIPDOC!
MIPTV: World’s premier audiovisual market. "
What: The documentary programme showcase "
Month: April!
Attendees: 12,000 from 99 countries
TAX FREE!
What: The Tax Free World Association!Exhibition"
Month: October!
Duration: 5 days"
Attendees: 5,289 from 2638 companies.
FILM FESTIVAL!
What: International Film Festival "
Month: May!
Duration: 10 days !
Attendees: 30,000
MAPIC!
What: Market for International Real Estate"
Month: November!
Duration: 3 days!
Attendees: 6,458 from 55 countries"
!
!
!
!
!
!
LIONS INTL FESTIVAL!
What: International Advertising Festival"
Month: June!
Duration: 7 days"
Attendees: 75 countries!
INTL LUXURY TRAVEL MKT!
What: The International Luxury Travel Market"
Month:!December!
Duration: 3 days"
Attendees: 52 countries!
FRENCH RIVIERA:
Monaco: Rallye Automobile Monte-Carlo, January!
Monaco: International Circus Festival of Monte-Carlo, January / February!
Nice: Carnival, February!
Menton: Lemon Festival, February!
Tourrettes-sur-Loup: Violet Festival, March!
Monaco: Formula One Grand Prix race, May!
Grasse: Rose Festival, May!
Cannes: Cannes Film Festival and Cannes Film Market, May!
Cannes: Jumping International, June!
Nice: Jazz Festival, July!
Juan-les-Pins: Jazz à Juan, late July!
Grasse: Jasmine Festival, August!
Saint-Tropez: Les Voiles de Saint Tropez, September
PALM
Clients Benefits to
WATCH PALM.
Palm Television is accessible online or on the local cable and on our exclusive network of
hotels in the French Riviera and Miami Beach.
Hotels & Venues French Riviera 8, 000 Hotel rooms & 56,000 Households - Channel 31 Default Channel in selected hotels
Hotels & Venues Miami Beach 10, 000 Hotel rooms & 100,000 Households - Channel 19 Default Channel in selected hotels
Online Live HD Streaming (coming soon) On Demand HD Content Delivery Platform (Youtube/Vimeo) Mobile Apps / Digital Paper (coming soon)
PALM
PALM
MIAMI&THEBEACHES

palm television frenchriviera eng 2014

Transcription

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