2013 ANA Brand Masters Conference

Transcription

2013 ANA Brand Masters
Conference
presented by
April 17–19, 2013 | Four Seasons | Palm Beach, FL
transform
reinvent
evolve
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Table of Contents
presented by The New York Times
Agenda............................................................................. pg 1
Speaker Bios�� pg 6
Attendees By Name��pg 13
Attendees By Company��pg 21
ANA Information�� pg 29
Sponsor Information�� pg 33
www.ana.net
Agenda
Agenda
Wednesday april 17, 2013
Preconference Session (4:00 p.m.)
Cotton Incorporated: Leveraging
Bloggers and Crowdsourcing to
Build Brand Experience
Crowdsourcing is great, but it also
has its shortcomings. This session
explores the use of bloggers as a
way of curating content and building
momentum for your brand. Cotton
Incorporated will also discuss its
partnership with recognized fashion
bloggers in the U.S. to help launch
this year’s #Cotton24Hours campaign.
Marissa Barlin
Co-Director, Consumer Marketing and Strategic Alliances
Cotton Incorporated
Mandi Zansky
Associate Creative Director
Jack Morton Worldwide
Welcome Reception (6:00 p.m.)
Sponsored by Extreme Reach
Opening Night Dinner (7:30 p.m.)
Sponsored by Al Jazeera America
Featuring a special performance by
Megan Hilty provided by VEVO
www.ana.net
thursday april 18, 2013
General Session (8:30 a.m.)
Host:
Welcome/Opening Remarks
Roger Adams
Senior Vice President, Chief Marketing Officer
USAA
Seth Rogin
Vice President, Advertising Sales
ANA Brand Management Committee Chair
The New York Times
Breakfast (7:30 a.m.)
Sponsored by BuzzFeed
InterContinental Hotels Group:
Leading a Global Marketing
Transformation
BuzzFeed Presents: Media with
Benefits - Storytelling for
Brands in the Digital Age
Larry Light, a leading global
branding expert, was appointed
Chief Brands Officer of
InterContinental Hotels Group (IHG)
in March 2012. During Larry’s short
tenure at the company, he has led a
global marketing transformation
within the organization. Learn how
IHG has changed their corporation
through the power and discipline of
“Brand Leadership Marketing”,
which is both a process and a
mindset. This approach is galvanizing the company behind the goal of
building first choice brands for their
guests and their owners, as well as
stakeholders and employees.
In the world of social media, where
friendships are always one click
away, brands have to do more than
just woo a consumer with a simple,
“Like.” Online relationships are just
as important offline, and brands
have a unique opportunity to share
their stories and connect with users
on a deeper human, emotional level.
Andy Wiedlin, Chief Revenue
Officer, BuzzFeed will share how to
use data and creativity to create the
kind of branded content that users
want to discover and share over and
over again.
Larry Light
Chief Brands Officer
Andy Wiedlin
InterContinental Hotels Group
Chief Revenue Officer
BuzzFeed
1
Agenda
Denny’s: Rejuvenating an
American Icon
Frances Allen is a key member of
the executive team brought in to
transform the Denny’s brand. Since
joining, Denny’s has posted six
straight quarters of positive same
store sales growth and has
revamped its marketing and brand
strategy to reflect its new positioning
as America’s Diner. Discover how
Denny’s achieved this rapid turnaround, reconnected with its
customers and established itself as
a ‘brand on the move’ once again.
Frances Allen
General Session Cont. (10:30 a.m.)
Gap Transforms Their Brand to Be
Back in Style with Millenials
Seth Farbman joined Gap about two
years ago with the mission of
revitalizing the brand. Under his
leadership, Gap has achieved strong
sales growth due to changes which
include refreshing their global
marketing platform, the way they
develop creative, and leveraging
technology in-store and through
social media. Discover how Gap is
back in style with millennials, their
target customers.
Executive Vice President, Global Brand Strategy
and Chief Marketing Officer
Seth Farbman
Denny’s Inc.
Gap Inc.
Global Chief Marketing Officer
Heineken USA: Reinventing Beer
Marketing
Lesya Lysyj was appointed CMO at
Heineken USA in February 2011.
The leader in upscale imports is
breaking from the traditional beer
marketing codes and doing things
differently, zigging where the
competition zags. Heineken USA is
focused on leveraging its brands’
‘engagement potential’ — a combination of category, brand and
campaign engagement potential
— to continue to drive engagement
with compelling content across a
variety of channels, including mobile.
Learn more about how Heineken
USA is breaking the mold to engage
with consumers like never before.
Lesya Lysyj
Coffee Break (10:00 - 10:10 a.m.)
Sponsored by Al Jazeera America
Chief Marketing Officer
Heineken USA
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Agenda
Procter & Gamble’s Tide:
Leveraging Breaking News and
Real-Time Response
Tide, owned by The Procter &
Gamble Company, has been very
successful through innovation,
social media, and leveraging
real-time response to events to
create brand relevance among their
consumers. Tide’s social media
listening post, the “Tide Newsdesk”,
helped the brand react quickly and
stand out around last year’s fuel
spill at Daytona 500 and this year’s
blackout at the Super Bowl. Learn
how the Tide brand is thriving by
listening and responding in a
meaningful way to their customers.
Sundar Raman
Marketing Director, North America Fabric Care
General Session Cont. (1:30 p.m.)
Afternoon Continuous Coffee Break
Sponsored by Smithsonian Networks
USAA: Leadership Through Service
USAA is a financial services
company dedicated to serving the
military community and their
families. They have grown to 9.3
million members and $22.3 billion
in net worth by fostering a culture of
member advocacy. This session
illustrates how USAA achieves its
high net promoter and best place to
work ratings, differentiates from the
competition, and uses “Voice of The
Member” to innovate and optimize
both experience and products.
Procter & Gamble
Sonja Mathews
Luncheon (12:15 p.m.)
Sponsored by The New York Times
USAA
Vice President, Marketing Research
and Competitive Intelligence
The truth is, only a small proportion
of brand transformation efforts truly
breakthrough. It’s not for lack of
vision, creative thinking, or strategic
intent. It’s because the external
brand promise conveyed to
customers doesn’t emanate from a
shared purpose internally. Infusing
emotion into the customer experience, aligning the executive suite
around a shared purpose, and
creating catalysts to mobilize your
employee base — these are the
foundation of brand transformation.
Drawing from case studies and
2013 BrandView data, this session
will reveal the inside story of how to
use marketing’s toolkit to pivot your
organization internally in order to
drive brand leadership externally.
John Marshall
Senior Partner and Global Director, Strategy
Luncheon Keynote
Lippincott
Brian Stelter
Media Reporter
The New York Times
www.ana.net
Creating a Movement Not a Message:
Why True Brand Transformation
Comes from the Inside Out
3
Agenda
The Power of Content Marketing
ADT has one of the most trusted
and well-known brands in the
security industry today, serving
more than six million residential and
small business customers. Content
marketing — also known as
branded integration — has recently
played a key role in driving business
growth. Content marketing has
allowed ADT to seamlessly integrate
messaging into story lines in a
non-intrusive way, sparking
shareable, talked-about content.
This session will detail how ADT has
employed content marketing in a
multi-platform way, paying off on the
bottom line.
friday april 19, 2013
General Session (8:30 a.m.)
Breakfast (7:30 a.m.)
Sponsored by The Halo Group
Morning Continuous Coffee Break
Sponsored by Smithsonian Networks
The future is here! The Halo Group
will give an instructive, interactive
and educational dissertation on one
of the most innovative new media
opportunities for your brand.
Human billboards. When you buy
ad space on people, it’s permanent.
Lincoln Financial’s Inside Out
Approach to Branding
ADT Security Systems
Lincoln Financial has a unique
approach to branding. The company
promoted their new campaign,
“Chief Life Officer”, to their
employees first before launching in
market to create internal advocates.
You will hear Lincoln Financial’s
success story including how the
“Chief Life Officer” campaign went
viral, influenced their media buy,
and extended within the organization beyond marketing to include
external departments such as
operations and human resources.
General Session Adjournment (3:15 p.m.)
Jamie DePeau
Linda Passante
Co-Founder and Chief Executive Officer
The Halo Group
Tony Wells
Chief Marketing and Customer Officer
Lincoln Financial Group
Reception (6:00 p.m.)
Sponsored by tumblr
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Agenda
Building the Ultimate
Marketing Machine
Cleveland Clinic: Building a Global
Brand Through Trusted Content
Marketing leadership is just as
much about building the marketing
machine as it is about developing a
great marketing strategy mix. The
dramatic changes in the way
consumers engage with brands
have led to an explosion of new
touch points and have forced
marketing organizations to reconsider how to structure the total
organization for success.
The global market in healthcare is
highly competitive. So how do you
build a global brand with a small ad
budget and miniscule footprint? You
go the content route and innovate.
Learn how Cleveland Clinic’s
aggressive content strategy is
winning the hearts and minds of
potential patients around the world.
Discover early findings and
anecdotes from the “Marketing2020
— Organizing for Growth” study, a
joint initiative by the ANA and
EffectiveBrands, and what it takes to
develop an effective marketing
organization. The marketing 2020
study includes insights from 50 of
the top U.S. CMOs from the ANA
member community and focuses on
the most important drivers of
organizing marketing for growth.
Cleveland Clinic
Cynthia Galbincea
Executive Director, Marketing Communications
Seth Goldman is co-founder and
TeaEO of Honest Tea, the nation’s
top-selling organic bottled tea
company that he started in his
kitchen 15 years ago, with a focus
on authenticity, transparency and
health. The brand was acquired by
The Coca-Cola Company in 2011.
Learn how an entrepreneurial team of
true-believers leveraged innovative
brand marketing and a socially-conscious vision to build a national brand.
Seth Goldman
President and TeaEO
Honest Tea
Conference Adjournment (12:00 p.m.)
Kimberly Orton
Partner and Managing Director, New York
EffectiveBrands
Michael Senackerib
Senior Vice President, Chief Marketing Officer
Campbell Soup Company
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Honest Tea Drives Growth
Through Authenticity and Social
Responsibility
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Speaker Bios
Roger Adams is senior vice president, chief marketing officer, member experience at USAA, with responsibility
for integrated marketing communications, market strategy, research and analytics, client management, and
integrated solutions. Mr. Adams has over 25 years of marketing experience, spanning consumer packaged
goods, durables and retail industries. Prior to joining USAA, he founded the Marketing Second Opinion LLC
consultancy. He previously served as chief marketing officer at Lord & Taylor; chief marketing officer at The
Home Depot; and as executive director of U.S. advertising, marketing, and CRM and general manager of
Buick, Pontiac and GMC divisions at General Motors Corporation. Prior to joining GM, Mr. Adams worked at
Keebler Co., H.J. Heinz, and RJR Nabisco. He began his career with PepsiCo. Mr. Adams is an ANA Board
member and chairman of the ANA Brand Management Committee. He has served as an ongoing judge of
advertising for the Effies. Mr. Adams holds a bachelor’s degree in communication studies from Northwestern
Roger Adams
Senior Vice President, Chief University and an M.B.A. in marketing from New York University. He earned the certified eMarketing associate
credential from the eMarketing Association.
Marketing Officer
USAA
Frances Allen is executive vice president, global brand strategy and chief marketing officer and an executive
board member at Denny’s Inc. She is responsible for the direction of the Denny’s brand, including the
development and execution of Denny’s marketing strategies and initiatives, brand positioning, advertising
campaigns, menu development, and the restaurant’s image. Ms. Allen joined the company in 2010, bringing
more than 25 years of experience in consumer branding. Prior to joining Denny’s, she served as brand
marketing officer for Dunkin’ Donuts USA, and she held senior positions with Sony Ericsson Mobile
Communications, Pepsi and Frito Lay. In 2009, she was named Brandweek Marketer of the Year and in 2012
she was named one of Business Insider’s Game Changers: Top 27 Best Hires of the Past Three Years. Ms.
Allen is a regular contributor to Forbes magazine as a guest CMO blogger.
Frances Allen
Executive Vice President,
Global Brand Strategy
and Chief Marketing
Officer
Denny’s Inc.
Marissa Barlin is co-director of the consumer marketing-strategic alliances department at Cotton Incorporated.
She is responsible for the development and execution of strategic marketing initiatives for Cotton. Currently,
she leads the planning and execution of the national Cotton’s “24-Hour Runway Show” campaign. Ms. Barlin
joined Cotton in 2006 as manager of the consumer marketing-strategic alliances department. Since then she
has focused on developing national cotton programs that engage consumers and educate them on cotton’s
many benefits. She also plays a key role in expanding relationships with key partners to extend Cotton’s core
messaging to increase the demand for, and profitability of, cotton. Previously, Ms. Barlin held positions in retail
and advertising. She received a bachelor’s degree in business from Florida International University in Miami,
Florida, and she holds an M.B.A. from the Lubin School of Business at Pace University.
Marissa Barlin
Co-Director, Consumer
Marketing-Strategic Alliances
Cotton Incorporated.
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Speaker Bios
Jamie DePeau is chief marketing officer for the Lincoln Financial Group. In this role, Ms. DePeau provides
strategic leadership for marketing, brand and corporate communications, collaborating closely with Lincoln
Financial’s business unit marketing teams and leaders. She came to Lincoln Financial from TIAA-CREF, a
Fortune 100 financial services company, where she served as senior vice president of marketing for seven
years. In that role, she was responsible for all aspects of the company’s marketing activities. She has more
than 20 years of experience in brand building, marketing, media relations and corporate communications
across several industries, including roles at Medco, MCI and NYNEX (now Verizon). Ms. DePeau received a
bachelor’s degree from Canisius College. She holds Series 7 and 24 FINRA licenses.
Jamie DePeau
Lincoln Financial
Group
Seth Farbman
Global Chief Marketing
Officer
Seth Farbman is the global chief marketing officer for Gap Inc. He joined Gap in 2011 and manages a global
marketing team from the company’s New York-based creative center. He is responsible for the brand
marketing strategy, creative direction, advertising, digital, social media, communications programs and store
experience. During his tenure, Gap has experienced significantly improved marketing and business results. In
2012, he was recognized in Forbes magazine as one of the top ten most-influential CMOs in the U.S. Before
joining Gap, he served as worldwide managing director at Ogilvy & Mather, where he guided brands like
DuPont, Time Warner Cable, GE, Coca-Cola, Unilever and UPS. While at Ogilvy, he founded OgilvyEarth and
has become a well-known thought leader in the space. To increase awareness of the U.N. Climate Change
Conference in Copenhagen, in 2010 Mr. Farbman led a cross-agency team to create Hopenhagen, the
industry’s largest-ever pro bono campaign, to curb global warming. Prior to Ogilvy, he led marketing teams at
several U.S. wireless carriers that are now part of Verizon Wireless and AT&T Wireless. While still in graduate
school at Syracuse University, Mr. Farbman began his career as a journalist.
Gap Inc.
Cynthia Galbincea
Cynthia Galbincea is the executive director of marketing communications at the Cleveland Clinic. She leads
advertising, branding, digital marketing, sports marketing, print content and video production. She has
launched major national advertising campaigns for the Cleveland Clinic and oversees all Internet initiatives,
including an award-winning Web site, health features blog, and integrated social media presence. Ms.
Galbincea also manages Cleveland Clinic’s affiliations with NFL, NBA and MLB teams and oversees content,
design and production for print marketing. She came to Cleveland Clinic from General Electric, where she was
vice president of global advertising and branding for GE Money. Her career portfolio includes marketing and
advertising positions at GE Lighting, Johnson & Johnson and Ogilvy & Mather. Ms. Galbincea is a speaker,
presenter and panelist at professional meetings and symposia nationwide. A cum laude graduate of Williams
College, she holds a master’s degree in international affairs and public policy from Columbia University.
Executive Director,
Marketing Communications
Cleveland Clinic
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Speaker Bios
Seth Goldman
President and TeaEO
Seth Goldman is president and TeaEO of Honest Tea, the company he cofounded out of his home in 1998
with Barry Nalebuff. Today Honest Tea is the nation’s top-selling organic bottled tea. The company has
initiated community-based partnerships with its Fair Trade Certified™ suppliers in India, China, and South
Africa. It was named one of The Better World Shopping Guide’s Ten Best Companies on the Planet, based on
its overall social and environmental record, and one of the leading 8 Revolutionary Socially Responsible
Companies by The Huffington Post. Honest Tea was acquired by The Coca-Cola Company in 2011. In 2008,
Mr. Goldman cofounded Bethesda Green, a local sustainability initiative. He serves on the boards of Bethesda
Green, Happy Baby, The Calvert Foundation, the American Beverage Association, and Repair the World and
on the advisory board of Net Impact. In 2011, Mr. Goldman was appointed to the Maryland Economic
Development Commission. He is coauthor of Mission in a Bottle, the Story of Honest Tea; publication is
scheduled in September 2013.
Honest Tea
After graduating from Carnegie Mellon University, Megan Hilty and made her Broadway debut as Glinda in
Wicked. She subsequently portrayed Doralee Rhoes in Broadway’s 9 to 5: The Musical. Her debut album, It
Happens All the Time, features a personal collection of songs from NBC’s musical drama Smash. It includes the
hits “No Cure,” “Be A Man,” and “Walk Away.” Her first video for “No Cure” premiered on Vevo in March 2013.
Megan Hilty
Actress, Singer
Larry Light, a leading global branding expert, was appointed chief brands officer of the InterContinental Hotels
Group in March 2012. He is responsible for worldwide brand management, design, innovation and market
research. Mr. Light has over 30 years’ experience in marketing and was global chief marketing officer at
McDonald’s Corporation until 2005. He also held executive roles in media, marketing and advertising for
BBDO Worldwide and Ted Bates Advertising. In 2009 he was recognized by the readers of Adweek as one of
the marketers of the decade. A leading authority on branding policy, he has taught at New York University,
Wharton, Indiana University and Northwestern’s Kellogg Graduate School of Management.
Larry Light
InterContinental
Hotels Group
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Speaker Bios
Lesya Lysyj
Lesya Lysyj was appointed chief marketing officer at Heineken USA in 2011. She is responsible for developing
long-term marketing strategies, overseeing consumer-centric marketing activities and social media initiatives, and
ensuring that the company effectively engages with its adult consumers at all touch points. Prior to Heineken USA, at
Kraft Food’s confectionery division in the U.S., she led all aspects of marketing in four confectionery categories, the
U.S. marketing team and total confectionery sector. Ms. Lysyj also formed and managed the confectionery leadership
team to deliver top- and bottom-line commitments and to effectively transition the Cadbury team into the Kraft
organization. Prior to working at Kraft, Ms. Lysyj served in various marketing, commercial and new product development roles for companies such as Cadbury Schweppes and Mott’s. She serves as an executive board member of the
National Confectionery Association. Ms. Lysyj has volunteered her time with organizations such as Women Unlimited
and Junior Achievement. A native Canadian, Ms. Lysyj holds a bachelor of arts degree from the University of Western
Ontario and a master’s in business administration from the University of Toronto.
Heineken USA
John Marshall
Senior Partner, Global
Director of Strategy
With over 20 years of consulting and operating experience, John Marshall is a senior partner and the global director of
strategy at Lippincott. His clients have included 3M, American Express, AT&T, Avaya, Brunswick, CA Technologies,
Caterpillar, Clear Channel, Fidelity Investments, General Motors, Grainger, LL Bean and The Weather Channel. He has
served as executive vice president and global head of marketing strategy and enablement at Digitas and as a partner
at Mercer Management Consulting (now Oliver Wyman). Mr. Marshall began his career as an equity analyst. He
coauthored “How to Activate a Brand Internally,” published in AMA’s Marketing Management magazine, and wrote
“The New Brand Steward,” published in ANA Magazine’s Spotlight edition. He is coauthor, with David Kenny, of
“Contextual Marketing: The Real Business of the Internet,” published in the Harvard Business Review. Mr. Marshall
holds an A.B. from Princeton University and an M.B.A. with distinction from the Amos Tuck School at Dartmouth
College, where he was a Tuck Scholar. He is also a Chartered Financial Analyst and an adjunct member of the faculty
of the Amos Tuck School of Dartmouth College, where he teaches digital marketing strategy.
Lippincott
Sonja Mathews
Vice President, Marketing
Research and
Competitive Intelligence
As vice president of marketing research and competitive intelligence at USAA, Sonja Mathews leads a team of
scientists and competitive analysts who leverage insights on prospects, members and external forces to drive
continuous member experience and business improvements through actionable insights. Ms. Mathews specializes in
working with highly complex and matrixed organizations to identify the highest-impact growth and optimization
opportunities. In her two years at USAA, she has managed and directed the enterprise learning agenda, which has
delivered stronger performance metrics, standardized promotion and innovation screening processes, identification of
USAA’s unique brand characteristics, and a better understanding of external forces, members and prospects that
drive strategies for growth. She came to USAA from PepsiCo, where for seven years she managed the learning agenda
and created sustainable growth strategies for its top 15 select retailers, channels, consumers and brands. She also
conceptualized PepsiCo’s Learning Center, a state-of-the-art learning lab that tests breakthrough retail solutions in a
high-impact arena. Previous to PepsiCo, she spent nine years with Metromedia, where she led and leveraged research
in innovation, site modeling, strategic planning, brand equity and satisfaction programs.
USAA
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Speaker Bios
Kimberly Orton
Partner and managing director of the New York office, Kimberly Orton is an expert in the design, development and implementation of strategic consumer-based programs for global markets. She recently led
Lippincott’s consumer packaged goods/packaging design practice area as a senior partner. Her clients
included Diageo, Kraft, Pfizer, Pursuit of Happiness, Leapfrog, Wal-Mart and Intuit. Prior to joining
Lippincott, Ms. Orton was vice president and managing director at Lipson Alport Glass & Associates. Earlier
she held several leadership roles at The Coca-Cola Company over a span of 14 years. She was a director in
the corporate marketing division from 1996 to 1999. Recent client engagements include purposeful
positioning, brand engagement and marketing excellence for clients such as Sony, Shiseido, Hershey,
Unilever and Merck.
Partner and Managing
Director, New York
EffectiveBrands
Sundar Raman is the marketing director for North America fabric care at The Procter & Gamble Company. His
core responsibilities are building billion dollar brands such as Tide, Downy & Gain and delivering business
growth for P&G’s largest business. Within his 15 year P&G career, he has had experiences in brand building
across multiple regions, such as Asia & North America, and in different categories, such as hair care & fabric
care. With a passion for building brands combined with a drive for innovation in real time marketing, Sundar
has been at the forefront of successful product innovation such as Tide Pods & Downy Unstopables as well as
the Always On Newsdesk Model. Sundar holds an engineering degree from the Indian Institute of Technology,
Madras and a business degree from the Indian Institute of Management, Calcutta. Sundar’s passions outside
of work include Indian classical music, sports and his family.
Sundar Raman
Marketing Director for North
America Fabric Care
The Procter & Gamble
Company
Seth Rogin
Vice President of
Advertising Sales
Seth Rogin was named vice president of advertising sales for The New York Times in May 2006. Previously, he
served as group director for advertising sales at The Times since 2004, covering several categories including
department stores, fashion, beauty and jewelry. Mr. Rogin joined the advertising department in July 2000 as
an account manager. In 2001, Mr. Rogin won the newspaper’s President’s Circle Award. In 2008, he received
the company’s highest honor, the Punch Sulzberger Award for business excellence. Mr. Rogin oversees
magazine, mobile, and tablet business operations for The New York Times, directing both the weekly New York
Times Magazine, T: The New York Times Style Magazine, and all apps. In addition, across print, digital, and
mobile platforms he oversees The Times’s global travel business, as well as Agency Relations and several other
categories. Mr. Rogin oversees The New York Times Travel Show, a live event which this year drew more than
24,000 travel industry professionals and consumers. Before joining The Times, Mr. Rogin was director of new
media for family communications, coordinating print and digital sales for New York City parenting websites and
magazines. Before that, he was associate publisher of Art & Understanding, a national not-for-profit magazine.
The New York Times
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Speaker Bios
Mike Senackerib
Senior Vice President,
Mike Senackerib joined the Campbell Soup Company as chief marketing officer in October 2012. As leader of
the Marketing Center of Excellence, he works with marketing leaders in each business unit to help drive
functional excellence. He oversees global advertising, design, media, digital marketing, marketing excellence,
and corporate strategy groups. The consumer and customer insights department also reports to him. Before
joining Campbell, Mr. Senackerib was senior vice president and chief marketing officer at the Hertz
Corporation. Earlier in his career, he held several marketing and line roles at Nabisco, including serving as
executive vice president and general manager of Nabisco’s $1.2 billion salted snack division. He went on to
take positions of increasing responsibility at Nabisco and then Kraft, including leading the $3.8 billion biscuit
portfolio, global snacks sector and direct store delivery business. Mr. Senackerib previously worked for
Campbell from 1992 to 1996. He is a board member of the Community Food Bank of New Jersey. He earned
a B.A. in government and law from Lafayette College and an M.B.A., with a focus on marketing, from Columbia
University.
Campbell Soup
Company
Brian Stelter is a media reporter for The New York Times. Mr. Stelter covers television and digital media and is
a lead contributor to the Media Decoder blog. He joined The Times in 2007 as a “Business Day” reporter
covering media. He appeared in the 2011 documentary “Page One: Inside The New York Times.” His first
book, Top of the Morning, an examination of morning television, will be published in May 2013. Mr. Stelter
graduated in 2007 with a B.A. degree in mass communication from Towson University, where for two years he
was editor of The Towerlight, the student newspaper. While a student, he launched a media industry blog,
CableNewser.com, in 2004. The blog, later renamed TVNewser.com, was purchased by Mediabistro.com later
that year. Mr. Stelter continued as editor through 2007.
Brian Stelter
Media Reporter
The New York Times
Andy Wiedlin
Andy Wiedlin, chief revenue officer at BuzzFeed, is a respected Internet veteran and responsible for leading
BuzzFeed’s revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was senior vice
president of sales at Huffington Post, where he pioneered the idea of social news, built a successful sales
team, developed a market strategy and defined social marketing products. Mr. Wiedlin got his start in the
social space in 2008 at MySpace as vice president of sales. He previously served as vice president of the
northwest region at Yahoo!; executive director at iVillage; and vice president of sales at WeddingChannel.com.
Prior to moving into the online space in 1999, he was with AT&T International/Bell Labs for five years. He spent
ten years working abroad, primarily in Japan and Australia. Mr. Wiedlin has a master’s degree in Pacific
international affairs, with a focus on marketing and Japanese language, from the University of California, San
Diego.
BuzzFeed
www.ana.net
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Speaker Bios
Mandi Zansky is associate creative director at Jack Morton Worldwide, where she has worked with clients such
as Samsung, Walmart, Cotton Incorporated and The Procter and Gamble Company. With a background in
interior and exhibition design, Ms. Zansky has worked as a designer for architectural and experiential
marketing offices in Minneapolis and Milwaukee. Eager to be involved in the entire creative process from start
to finish, her Master’s Degree from FIT in New York City allowed her to become immersed in a wide range of
fields such as experiential design, graphic communication, narrative and storytelling, and environmental design.
Mandi Zansky
Associate Creative
Director
Jack Morton
Worldwide
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Attendees
Sorted by Name
Tammy Abraham
Karen Babbar
Erin Becker
Derek Blake
National Brand Manager, Brand Solutions
Senior Vice President, Head of Campaign
Management Marketing
Graphic Designer
ANA
La Quinta Inns and Suites
Nicole Benvenuto
Jules Boasberg
Social Media Channel Manager
Executive Vice President, Growth Officer
Florida Power and Light Co.
Bernstein-Rein Advertising, Inc.
Ed Berg
Michael Bollo
Director, Member Relations
Vice President, Business
Development and Marketing
National Geographic
Darlene Abubakar
HSBC Bank USA
Senior Director, National Advertising
and Marketing Programs
Carissa Bailey
Amtrak-National Railroad
Passenger Corp.
ANA
Billie Ackerman
National Manager, Business Alliances
Marketing Director
National Vision, Inc.
Roger Adams
Senior Vice President
USAA
Frances Allen
Executive Vice President, Global Brand
Strategy and Chief Marketing Officer
Denny’s Inc.
Phyllis Anderson
Humana Inc.
Scott Anderson
Senior Vice President, Advancement
Coordinator, Conferences
Ken Bailey
ANA
United States Postal Service
Leslie Berkshire
Leigh Baker
Head of Account Management
Vice President, Regional Marketing
and Sponsorship Manager
TBWA CHIAT DAY
US Bank
Jeff Bander
Rob Berzinskas
President, The Americas
and General Manager
Advertising Sales
Chango
EyeTrackShop
Liz Bigham
Angela Barkan
Senior Director of Marketing
and Public Relations
Sony Masterworks
Cotton, Inc.
Paul Birks-Hay
Denise Arevalo
Tana Barton Haas
Venables Bell and Partners
Senior Category Manager
Marketing Procurement
ADT Security Services
Pam Bisikirski
Veronika Batyan
Capital One Services, Inc.
Lauren Axe
Senior Brand Manager
Checkers Drive-In
Restaurants, Inc.
Director, Client Services
Director, Marketing
Tara Blackman
Sally Beatty
Account Executive
Varick Media Management
Brand Manager
Raymond James Financial, Inc.
Robert Blackwell
Stephanie Ayres
President
Killerspin, LLC
Standard Pacific Homes
www.ana.net
13
Brenda Bowles
Brand Manager
SPX Corporation
Koeppel Direct
The Seed Company
Office Depot
Smithsonian Channel
The Escape Pod Agency
Senior Director, Marketing
Adam Brown
Managing Director
Co-Director, Consumer Marketing
Strategic Alliances
Mary Ellen Bottone
Director, Marketing
Norm Bilow
Marissa Barlin
Television Bureau of
Advertising, Inc.
Executive Vice President
Bradford Bryen
Vice President, Client Services
George P. Johnson Company
Nicole Buchanan
Account Executive, Digital Media Sales
A+E Networks
Laurence Bunin
Chief Operating Officer
Consumers Union
Mary Lou Bunn
Director, New Business Intelligence
Huge
Carla Burigatto
Director, External Communications
Attendees
Meade Camp
Stormey Collins
Avi Dan
Morgan Donovan
Vice President, Integrated
and Strategic Partnerships
Senior Manager, Brand Marketing
Contributor
Account Executive
Walmart Stores, Inc.
Forbes
Simulmedia, Inc.
Leabe Commisso
Nick Drake
Arbitron Inc.
Mike Dauberman
The Goodyear Tire and
Rubber Company
Emma Cookson
Jill Davis
Brendan Duffy
AT&T AdWorks
Tina Cao
Associate Marketing Manager
Blue Diamond Growers
Jose Chacon
Director, Brand and Channel Marketing
Mike Chico
National Sales Group
Manager, New Account Generation
Chairman, North America
Bartle Bogle Hegarty NY
Sean Corbett
Josh Cossey
Parul Chokshi
House Party, Inc.
Manager, Ad Sales Marketing
and Artist Relations
Kenneth Cossin
Loren Chylla
Partner and Executive Vice President
Media Services
The Adcom Group
Darrell Coetzee
Senior Vice President, Head of Consumer
Jennifer Cohan
Global Consumer Practice Lead
Senior Account Director
Full Sail University
Mindy Davis
Bill Duggan
ANA
Keila De Merlis
Sumitra Duncan
ANA
Michael Decker
Vice President Marketing
Addison Deitz
Clear Channel Outdoor
Vice President, Business Development
RAPP
Marlene Cowan
Channel Manager, Advertising
Cynthia Del Rosario
Chief Marketing Strategist
Jim Cowsert
Cathy Cohan
ING Americas
Bill Cohen
The Halo Group
Vice President, Global Business
Burns Entertainment and Sports
Marketing
Nick Donahue
Account Executive
Simulmedia, Inc.
Ioan Cusmir
Denise Ehrich
Seacoast National Bank
Bob Ellis
Business Alliances
Business Development
Beth Engelmann
Jamie DePeau
Tom Cunningham
Director of Advertising
and Brand Strategy
Young and Rubicam, Inc.
Carol Dunne
TEAM
Edelman
Global Chief Growth Officer
Knowledge and Research Specialist
Fairmont Raffles Hotels
International
Medifast
Vice President Regional
Manager National Sales
Group Executive Vice President
House Party, Inc.
and Communications
Chuck Cover
Caravan Tours
Brand Manager
Course Director
TBWA/Chiat/Day Advertising, Inc.
Extreme Reach, LLC.
Senior Vice President, Client Services
VEVO
Marketing Events Coordinator
Worldwide Managing Director
General Manager Chicago
Consumer Marketing
Edelman
Maya Erwin
Group Marketing Manager, Snacks
Todd Donaldson
Category Marketing Director Pralines
Vice President
Ferrero USA, Inc.
IMC
14
www.ana.net
Attendees
Phil Frank
Mark Galliher
Biba Golic
Vice President, Strategic Sales
Athlete
Marketing Resource Solutions
Collective
ANA
Killerspin, LLC
Duke Fanelli
Lee Freund
Michael Gambino
Debra Goodlett
Marketing and Communications
Vice President, Enterprise Sales
Executive Creative Director
Marketing Manager
TubeMogul
The Halo Group
Global Experience Specialists
Pete Frey
Stephanie Garber
Liane Goodman
Senior Marketing Officer
Lead Writer
Director, Advertising Sales
SeaWorld Parks and
Entertainment
Franklin University
Smithsonian Channel
Deb Garber
Marni Gordon
Jayme Frieder
Global Brand Manager
and Media Committees
Larry Fairley
President and Chief Executive Officer
ANA
Donna Fanelli
Don Fanelli
Upright Citizens Brigade LLC
Seth Farbman
Gap Inc.
Sarah Faust
Collective
Associtate Marketing Director
Mead Johnson Nutrition Company
SeaWorld Parks and
Entertainment
Lauren Fry
Kelly Flatow
Simulmedia, Inc.
NBA
Lisa Flynt
Director, Marketing
C Spire Wireless
Ryan Forbell
Director, Ad Sales
Mary Goss Robino
Senior Vice President, Global Marketing
Advertising Director, Miami
National Sales Office
Rick Granato
BrightLine
Senior Vice President, Advertising Sales
Al Greenlee
Al Jazeera America
Director, Consumer Marketing
U.S. and Canada
Benjamin Glatt
The New York Times Company
Sony Pictures Entertainment, Inc.
Senior Product Manager
George Giatzis
Lauren Funke
ANA
Director, Customer Experience
Marjorie Geringer
Account Executive
Account Executive
Sonya Gafsi-Oblisk
Simulmedia, Inc.
Jim Gregory
Senior Director, Brand Marketing
Sam’s Club
Christine Gleason
CoreBrand
Al Jazeera America
Molly Ford
Cynthia Galbincea
Advertiser Solutions Group
Vera Gavrilovich
Krenda Frushour
Manager, Advertising, Media and Brand
Vice President, Marketing Partnerships
Hewlett-Packard Company
Director, Advertiser Solutions Group
Communication and Marketing Manager
Executive Director
Marketing Communications
Founder and Chief Executive Officer
Tacoma Public Utilities
Jane Grenier
Jami Goertzen
Conde’ Nast Publications, Inc.
Manager, Internal Communications
Vice President, Integrated Strategy
Collective
Cleveland Clinic
Kelley Grover
Willette Francis
Alexandra Galindez
Seth Goldman
MetLife, Inc.
Vice President
Women and Multi-Cultural Marketing
Honest Tea
Copywriter and Social Media Coordinator
ANA
www.ana.net
President and TeaEO
Prudential Insurance Company of
America
15
Brand Manager
Attendees
Adrienne Hayes
Cathy Hull
Brian Kagen
General Manager
New York Consumer Marketing
Vice President, Strategy
and Brand Marketing
The Procter and Gamble Company
Edelman
Fazoli’s System Management, LLC
Medifast
Greg Gruning
Chris Hayes
Roland Janisse
Jessie Kernan
Managing Director
Managing Partner
Chief Strategy Officer, U.S.
Cortex Media
RAPP
Liz Janneman
Joan Kiddon
Executive Vice President, Ad Sales
President and Chief Operating Officer
Ovation
Arcature LLC
Becky Johnson
Bob Kiple
Global Advertising Manager
Manager, Corporate Marketing Strategy
Senior Vice President Marketing
and Culinary
Land O’ Lakes, Inc.
Applebee’s International, Inc.
Chuck Hajj
Eugene Hernandez
Chance Johnson
Marketing Executive, Client Management
Sales Director
Meredith Parents Network
USAA
Chango
Lori Halivopoulos
Jaci Hoffmann
Michael Jolly
Director, Marketing
Vice President
GfK
AdRadar
Collective
Thomas Hartman
Amy Hollister
Alisa Joseph
Senior Vice President Sales
and Marketing
Vice President, Advertiser Services
Arbitron Inc.
AdSafe Media / Integral Ad
Science
Tami Holzman
Brett Joss
Director
Account Executive
Ashley Lehrmann
Accenture Interactive
Simulmedia, Inc.
Keith Hopps
Pam Jowdy
Brand Manager
Medtronic, Inc.
Robert Hughes
Lindsay Jurist-Rosner
Global Business Director
Christopher Peacock
Simulmedia, Inc.
Eric Gruen
Brand Manager, NA Fabric Care Digital
Always On and ECommerce
IndyCar
Dee Hadley
Bob Evans Farms, Inc.
Suzanne Hagener
Senior Marketing Manager
Non Dairy Products
Executive Director, Custom Solutions
Senior Vice President, Marketing
Networked Insights
Joseph Hartung
Brand Insights Manager
MillerCoors LLC
Robert Harwood-Matthews
President, New York
TBWA CHIAT DAY
Kerry Hay
National Account Director
Huge
Brian Heffler
Director, Client Solutions
AdRadar
Adam Hellstern
Yahoo!
Chevrolet
Michelle Kovac
Director, Java Marketing and Operations
Oracle USA, Inc.
Shepard Kramer
Vice President, Member Relations
ANA
Andres Lahoz
Senior Sales Director East Coast
Rust-Oleum Corporation
Damon Leon
Managing Director
Genero Communications
Damon Leon
Managing Director
Ari Levine
Brand Strategist
Tumblr
16
www.ana.net
Attendees
Karl Lewis
Senior Vice President, Ad Sales
Amy Lott
Sonja Matthews
Michael Miller
Director of Sales, Eastern Region
Al Jazeera America
Chango
Ross Libby
Jose Lozano
Tyler Liebowitz
Collective
Larry Light
Lonnie Limon
President
iNSPIRE!
Ryan Linder
Chief Growth Officer
USAA
Hyper Marketing Incorporated
(HMI)
Chief Executive Officer
Frank Matticola
FKM
Vice President National Sales
Kris Miotke
Chango
Lesya Lysyj
Todd McCollough
Heineken USA, Inc.
Director, Marketing and Communications
Centene Corporation
Bruce MacKenzie
Vice President
Kristen McDonough
Corbis Corporation
Vice President, Conferences
ANA
Brenda Major
Vice President, Conferences and Events
Stuart McLean
4A’s
Content and Co.
Claudia Malley
Vice President, U.S. Publisher
Jeannie Means
Doner Advertising
National Geographic Magazine
Elizabeth Line
Deb Malone
Executive Director of Activation
Marketing Solutions
Founder
Kelly Metz
The Internationalist
Sales
Conde’ Nast Publications, Inc.
Bob Liodice
ANA
Karen List
Director, Agency/Industry Relations
Michael Lopez
MFL Productions
Christine Lott
Marketing Manager, International Retail
www.ana.net
Benihana Inc.
Yext
Christine Manna
Donna Miceli
ANA
Lead Digital Experience Specialist
Jeffrey Markowitz
Todd Midura
Creative Compound
Category Director Tic Tac
Ferrero USA, Inc.
John Marshall
Michael Migliorino
Senior Partner
and Global Director, Strategy
Integrated Marketing
and Communications Manager
Lippincott
Checkers Drive-In
Restaurants, Inc.
David Masvidal
Brand Manager
Checkers Drive-In
Restaurants, Inc.
17
Checkers Drive-In Restaurants,
Inc.
David Mirande
Director
Asurion
Stephanie Mitrione
Senior Product Marketing Manager
Jenny Mok
Marketing Program Manager
EBay, Inc.
Bob Molineaux
Founder, Partner
Venables Bell and Partners
Michael Montgomery
Vice President
New Business Development
Mercury Media
Layne Moon
Global Brand Management
Visa Inc.
Annalee Morris
Senior Brand Associate
Jennifer Mortenson
Web Manager
Attendees
Susan Nunez
Linda Passante
Jean-Marie Prenaud
Vice President
Chief Executive Officer and Co-Founder
Vanguard Group, Inc.
GfK MRI
The Halo Group
Executive Vice President International
President Global Clients
Tracy Myers
Nick O’Flaherty
Elisa Peimer
Shantini Munthree
Retail Marketing Manager
TBWA\Worldwide
Strategy Director
Director, Digital Marketing
Laura Quille
Stanley Black and Decker, Inc.
Wolff Olins
Sony Masterworks
Assistant Marketing Manager
Russ Napolitano
Shannon O’Neil
Brandon Perry
Senior Graphics Manager
CoreBrand, LLC
Marc Nayor
Senior Director, Sales East
Evidon
Ken Nelson
Vice President Business Development
Exponential Interactive
Nancy Newman
Tami O’Sullivan
Sales Manager
Zain Raj
Extreme Reach, LLC.
Senior Consultant, Integrated Marketing
John Piccone
Shire Pharmaceuticals Inc.
Simulmedia, Inc.
Kim Oblea
Wayne Pick
Yahoo!
Jennifer Ocana
RAPP
Internal Management Consultant
(HMI)
Dhiman Raja
Manager, Strategic Accounts
MediaMath
Sundar Raman
Marketing Director, North America
Fabric Care
VITAS
Danielle Pickard
BuzzFeed, Inc.
Patty Odell
Julie Nicholas
Chief Marketer Network
Jennifer Pineda
Kimberly Orton
Networked Insights
Desiree Reid
Dawn Nicolaisen
EffectiveBrands
Diana Pohly
General Manager and Senior Vice
President, Brand Development
Ann Owens
The Pohly Company
Vice President
Sales Marketing and Learning
Print Channel Brand Manager
Manager, Marketing
Experian Consumer Services
Christian Nimsky
Vice President, Digital Products
and Services
Consumers Union
Caitlin Nitz
ANA
Kate Niven Morse
Assistant Vice President
MetLife, Inc.
Residential Email Channel Manager
Senior Editor, Chief Marketer
Vice President
Partner and Managing Director
President
National Advertising
Jim Porcarelli
Passenger Corp.
Chief Strategy Officer
Parrish Owens
Dick Porter
Active International
President
Southeastern Mills, Inc.
Meredith National Media Sales
Michael Palmer
Geoffrey Precourt
U.S. Editor
Warc.com
ANA
The Procter and Gamble Company
Anjali Ramasunder
Director of Development
The Advertising Council
IMAN Cosmetics
Danette Reliford
Strategic Marketing Brand Manager
Educational Testing Service (ETS)
Rob Renshaw
Sales Director
Yext Inc.
Greg Revelle
AutoNation, Inc.
Shirley Richter
Senior Director, Accounts and Promotions
Corbis Entertainment
18
www.ana.net
Attendees
Viviana Rueda
Jared Schoening
Art Steiber
Senior Director, Brand Management
and Product Marketing
Category Manager
Director, Marketing Communications
Gerber Gear
Quicken Loans, Inc.
Dan Schorr
Brian Stelter
Media Reporter
Chief Opportunity Officer
and Chief Executive Officer
MEplusYOU
Start2Finish Marketing
Jamie Rush
Brent Sedlacek
Vice President, Senior Managing Director
IZON Media
Lisa Ryan
Bryan Seltzer
Roberts + Langer DDB
Executive Director
National Brand Advertising
Vice President, East Coast
Channel Manager
Business Email Communications
Amy Robinson
Kaiser Permanente
TubeMogul Inc.
Michael Senackerib
Jim Stinner
Ken Ripley
Al Jazeera America
Rebecca Rivera
Web Manager
John Robbins
Digital Marketing Manager
Gerber Gear
Stone Roberts
Director, Marketing and Brand Strategy
Tim Rumpler
Heather Stern
Partner
Lippincott
Greta Stewart
CaringBridge
Suzanne Salas
Director of Advertising, Brand and Media
Meital Rofe
Norwegian Cruise Line
Senior Membership Manager
Member Relations
Zihla Salinas
Steve Shnider
Chief Business Development Officer, U.S.
Web Manager
RAPP
Tyler Sandler
Don Simons
Senior Director, Agency Sales
Managing Director, Consumer
Evidon
GfK
Linda SanGiacomo
Nicole Smith
Manager, Advertising
Ad Sales Marketing
Director, Integrated
The Goodyear Tire and Rubber
Company
Dunkin Donuts, Inc.
Al Jazeera America
ATandT AdWorks
Lynn Santa Lucia
Brittany Smith
Kristina Sweet
Seth Rogin
Editor
Assistant Brand Manager
The Pohly Company
Stanley Black and Decker, Inc.
Vice President, Sponsorships
and Media Sales
Cindy Sarko
Carole Smith
Director of Advertising, Media and Brand
Noah Szporn
Busch Gardens Williamsburg
T. Rowe Price Investment Services
Category Marketing Director, Nutella
Terry Scalzo
Gavin Speiller
ANA
David Rogers
Professor, Graphic Design
College of DuPage
Scott Rogers
North American Tire
The New York Times
Scott Roskowski
and Business Development
Television Bureau of
Advertising, Inc.
www.ana.net
Marketing Manager
Intel Corporation
19
Martin Stoewahse
Ferrero USA, Inc.
Alice Suh
Director, Communications
BuzzFeed, Inc.
Timothy Sullivan
ANA
Ferrero USA, Inc.
Attendees
Grace Tallon
Kiss Nail Products
Jeff Taylor
Brand Strategist
Tumblr
Amanda Terry
Managing Director
Sebastian Trujillo
America
Vice President Network Sales
Southeast Region
Tony Wells
Chief Marketing and Customer Officer
Univision Television Network
ADT Security Systems
Kerry Tucker
Andy Wiedlin
Senior Vice President, Partner Marketing
Martha Stewart Living Omnimedia
BuzzFeed, Inc.
Ken Valdiserri
Richard Wilke
Vice President, Strategic Alliances
Neustar
Killerspin, LLC
Senior Partner and Director
Global Business Development
Matt Thayer
Justin Vogt
Lippincott
Brand Manager, Red Lobster
Darden Restaurants
Connelly Partners
Edward Willett
Tommy Thompson
Patsy Voigtmann
Ladies Professional Golf
Association
Chairman and Chief Executive Officer
Senior Account Executive
iNSPIRE!
The Nielsen Company
Rachel Tibor
Leigh Walczak
Director, Own Brand Management
ANA
Hal Trencher
Dorinda Walker
VEVO
Account Executive
The Escape Pod Agency
Lea Wray
Mandi Zansky
Daniel Ziriakus
Director, Marketing
Camper and Nicholsons
Brian Zweig
Director, Sales
Ampush
Lawri Williamson
Manager, Customer Communications
Associate Manager, Conferences
Office Depot
Senior Vice President, National Sales
Theresa Wilson
Doug Willmarth
Wingstop
Director, Multicultural Marketing
20
www.ana.net
Attendees
Sorted by Company
4A’s
Brenda Major
and Events
A+E Networks
Nicole Buchanan
Account Executive, Digital
Media Sales
Accenture Interactive
Tami Holzman
Director
Active International
Jim Porcarelli
Chief Strategy Officer
Adcom Group, The
Loren Chylla
Partner and Executive Vice
President, Media Services
AdRadar
Brian Heffler
Director, Client Solutions
Jaci Hoffmann
Director, Marketing
AdSafe Media / Integral Ad
Science
Andres Lahoz
Senior Sales Director, East Coast
Tana Barton Haas
Senior Director, Marketing
Vera Gavrilovich
Director, Customer Experience
www.ana.net
Tony Wells
Erin Becker
Leigh Walczak
Chief Marketing and Customer
Officer
Graphic Designer
Associate Manager, Conferences
Lawri Williamson
Ed Berg
Manager, Customer Communications
Bill Duggan
Group Executive Vice President
Advertising Council, The
Sumitra Duncan
Anjali Ramasunder
Director, Development
Duke Fanelli
Al Jazeera America
Applebee’s International, Inc.
Becky Johnson
and Culinary
Arbitron Inc.
Leabe Commisso
Executive Vice President, Marketing
and Communications
Manager, New Account Generation
Director, Ad Sales
Willette Francis
Vice President, Advertiser Services
George Giatzis
Copywriter and Social Media
Coordinator
Ryan Forbell
Mark Galliher
Karl Lewis
Marni Gordon
Ken Ripley
Vice President, Marketing and Media
Committees
Nicole Smith
Shepard Kramer
Ad Sales Marketing
Vice President, Member Relations
Ampush
Bob Liodice
Brian Zweig
Director, Sales
Christine Manna
Passenger Corp.
Michael Palmer
National Advertising
Meital Rofe
Senior Membership Manager,
Member Relations
Kristina Sweet
Coordinator, Conferences
Vice President, Sponsorships and
Media Sales
21
Asurion
David Mirande
Director
AT&T AdWorks
Meade Camp
Vice President, Integrated
Director, Integrated and Strategic
Partnerships
Ann Owens
Carissa Bailey
President, Chief Operating Officer
Timothy Sullivan
ANA
Joan Kiddon
Kristen McDonough
Caitlin Nitz
Senior Director, National Advertising
and Marketing Programs
Arcature LLC
Darlene Abubakar
Alisa Joseph
AutoNation, Inc.
Greg Revelle
Bartle Bogle Hegarty NY
Emma Cookson
Chairman North America
Attendees
Benihana Inc.
Jeannie Means
Bernstein-Rein Advertising, Inc.
Jules Boasberg
Growth Officer
Busch Gardens Williamsburg
Caravan Tours
Cindy Sarko
Brendan Duffy
Patty Odell
Director of Advertising, Media
and Brand
Senior Editor, Chief Marketer
CaringBridge
BuzzFeed, Inc.
Nancy Newman
Vice President, Sales Marketing
and Learning
Robert Hughes
Director, Marketing and Brand
Strategy
Global Business Director
Centene Corporation
Alice Suh
Director, Communications
Todd McCollough
Andy Wiedlin
Maya Erwin
Director, Marketing
and Communications
Al Greenlee
Director, Consumer Marketing, U.S.
and Canada
Suzanne Hagener
Senior Marketing Manager, Non Dairy
Products
Christine Lott
Marketing Manager, International
Retail
Bob Evans Farms, Inc.
Dee Hadley
BrightLine
Rick Granato
Development
Burns Entertainment and Sports
Marketing
Bill Cohen
Vice President, Global Business
Chango
C Spire Wireless
Rob Berzinskas
Lisa Flynt
Advertising Sales
Director, Marketing
Chance Johnson
Christopher Peacock
Amy Robinson
Tina Cao
Group Marketing Manager, Snacks
Chief Marketer Network
Sales Director
Mike Chico
Senior Vice President National
Sales Group
Sean Corbett
Chuck Cover
Vice President Regional Manager
National Sales
Cleveland Clinic
Carla Burigatto
Amy Lott
Cynthia Galbincea
Director, External Communications
Director of Sales, Eastern Region
Michael Senackerib
Frank Matticola
Executive Director, Marketing
Communications
Senior Vice President and Chief
Marketing Officer
Vice President National Sales
Checkers Drive-In Restaurants,
Inc.
Camper and Nicholsons
Daniel Ziriakus
Lauren Axe
Director, Marketing
David Masvidal
Brand Manager
Veronika Batyan
Michael Migliorino
Collective
Molly Ford
Senior Vice President, Advertiser
Solutions Group
Phil Frank
Vice President, Strategic Sales
Jayme Frieder
Integrated Marketing and
Communications Manager
Michael Jolly
Pam Jowdy
Kris Miotke
Tyler Liebowitz
Amy Hollister
Brand Manager
Annalee Morris
Chevrolet
Senior Brand Associate
Bob Kiple
Global Advertising Manager
22
Vice President
College of DuPage
David Rogers
Professor, Graphic Design
www.ana.net
Attendees
Condé Nast Publications, Inc.
Jane Grenier
Vice President, Integrated Strategy
Elizabeth Line
Executive Director of Activation,
Marketing Solutions
Connelly Partners
Justin Vogt
Consumers Union
Laurence Bunin
Christian Nimsky
Vice President, Digital Products and
Services
Content & Co.
Stuart McLean
Corbis Corporation
Bruce MacKenzie
Vice President
Corbis Entertainment
Shirley Richter
Senior Director, Accounts
and Promotions
CoreBrand, LLC
Jim Gregory
Cotton, Inc.
Educational Testing Service (ETS)
EyeTrackShop
Marissa Barlin
Danette Reliford
Jeff Bander
Co-Director, Consumer Marketing
Strategic Alliances
Strategic Marketing Brand Manager
President of the Americas
and General Manager
EffectiveBrands
Creative Compound
Kimberly Orton
Jeffrey Markowitz
Partner and Managing Director
Escape Pod Agency, The
Darden Restaurants
Norm Bilow
Matt Thayer
Managing Director
Brand Manager, Red Lobster
Theresa Wilson
Account Executive
Denny’s Inc.
Evidon
Frances Allen
Executive Vice President, Global
Brand Strategy and Chief Marketing
Officer
Marc Nayor
Senior Director, Sales East
Tyler Sandler
Doner Advertising
Senior Director, Agency Sales
Ryan Linder
Senior Vice President, Chief
Growth Officer
Dunkin Donuts, Inc.
Linda SanGiacomo
EBay, Inc.
Ferrero USA, Inc.
Ioan Cusmir
Category Marketing Director Pralines
Todd Midura
Category Director Tic Tac
Martin Stoewahse
Viviana Rueda
Category Marketing Director Nutella
Extreme Reach, LLC.
Jennifer Cohan
Cathy Hull
Vice President Strategy
and Brand Marketing
Noah Szporn
Vice President Business
Development
Edelman
Fazoli’s System Management, LLC
Manager, Marketing
Ken Nelson
Marketing Program Manager
Brand Manager
Exponential Interactive
Jenny Mok
Keila De Merlis
Dawn Nicolaisen
Senior Director, Brand Management
and Product Marketing
Manager, Advertising
Fairmont Raffles Hotels
International
FKM
Jose Lozano
Florida Power & Light Co.
Nicole Benvenuto
Social Media Channel Manager
Jose Chacon
Global Consumer Practice Lead
Jill Davis
Russ Napolitano
Beth Engelmann
Marketing Events Coordinator
Director, Brand and Channel
Marketing
General Manager Chicago Consumer
Marketing
Brandon Perry
Marlene Cowan
Cortex Media
Roland Janisse
Managing Partner
www.ana.net
Sales Manager
Adrienne Hayes
Channel Manager, Advertising
Marjorie Geringer
General Manager, NY Consumer
Marketing
Senior Product Manager
23
Attendees
Jami Goertzen
Manager, Internal Communications
Donna Miceli
Lead Digital Experience Specialist
Linda Passante
Managing Director
Chief Executive Officer, Co-Founder
George P. Johnson Company
Stephanie Mitrione
Senior Product Marketing Manager
Jennifer Mortenson
Damon Leon
Heineken USA, Inc.
Bradford Bryen
Lesya Lysyj
Vice President, Client Services
Gerber Gear
Hewlett-Packard Company
Web Manager
John Robbins
Deb Garber
Julie Nicholas
Digital Marketing Manager
Global Brand Manager
Print Channel Brand Manager
Jared Schoening
Danielle Pickard
Category Manager
Residential Email Channel Manager
Rebecca Rivera
Web Manager
Steve Shnider
Web Manager
Greta Stewart
Channel Manager, Business Email
Communications
Forbes
Avi Dan
Contributor
Franklin University
Stephanie Garber
Lead Writer
Full Sail University
Kenneth Cossin
Course Director
Gap Inc.
Seth Farbman
Damon Leon
Honest Tea
Seth Goldman
GfK
President and TeaEO
Lori Halivopoulos
House Party, Inc.
Josh Cossey
Don Simons
Senior Account Director
Managing Director, Consumer
Mindy Davis
GfK MRI
Senior Vice President, Client
Services
Susan Nunez
Vice President
HSBC Bank USA
Global Experience Specialists
Karen Babbar
Senior Vice President, Head of
Campaign Management Marketing
Debra Goodlett
Marketing Manager
Huge
Goodyear Tire & Rubber Company,
The
Mary Lou Bunn
Director, New Business Intelligence
Mike Dauberman
Chris Hayes
Scott Rogers
Managing Director, Business
Development
Chief Marketing Officer, North
American Tire
Humana Inc.
Halo Group, The
Phyllis Anderson
Tom Cunningham
(HMI)
Michael Miller
Zain Raj
IMAN Cosmetics
Desiree Reid
General Manager, Senior Vice
President Brand Development
IMC
Todd Donaldson
Vice President
IndyCar
Greg Gruning
ING Americas
Jim Cowsert
Director, Advertising and Brand
Strategy
iNSPIRE!
Lonnie Limon
President
Tommy Thompson
Chairman and Chief Executive
Officer
Intel Corporation
Terry Scalzo
Marketing Manager
Michael Gambino
Larry Light
Managing Director
24
www.ana.net
Attendees
Internationalist, The
Deb Malone
Founder
IZON Media
Jamie Rush
Vice President, Senior Managing
Director
Liz Bigham
and Director, Marketing
Darrell Coetzee
Head of Consumer
Mandi Zansky
Kaiser Permanente
Lisa Ryan
Executive Director, National
Brand Advertising
Killerspin, LLC
Robert Blackwell
Derek Blake
Krenda Frushour
Associtate Marketing Director
Carol Dunne
Grace Tallon
Koeppel Direct
Adam Brown
www.ana.net
Medifast
Michael Decker
Development
Vice President, Marketing and
Communications
Land O’ Lakes, Inc.
Brian Kagen
Adam Hellstern
Executive Vice President, Chief
Marketing Officer
Manager, Corporate Marketing
Strategy
Medtronic, Inc.
Keith Hopps
Jamie DePeau
MEplusYOU
Lippincott
Tim Rumpler
John Marshall
Senior Partner and Global
Director, Strategy
Mercury Media
Michael Montgomery
Heather Stern
Richard Wilke
Kiss Nail Products
Manager, Strategic Accounts
Edward Willett
Biba Golic
Vice President of Strategic Alliances
Dhiman Raja
Ladies Professional Golf
Association
Partner
Ken Valdiserri
MediaMath
Vice President Marketing
President
Athlete
Mead Johnson Nutrition Company
Vice President, New Business
Development
Senior Partner, Director, Global
Meredith National Media Sales
Dick Porter
Marketing Resource Solutions
President
Larry Fairley
Meredith Parents Network
Chuck Hajj
Martha Stewart Living Omnimedia
Executive Director, Custom Solutions
Kerry Tucker
MetLife, Inc.
Senior Vice President, Partner
Marketing
Kelley Grover
Brand Manager
25
Kate Niven Morse
Assistant Vice President
MFL Productions
Michael Lopez
MillerCoors LLC
Joseph Hartung
Brand Insights Manager
National Geographic
Tammy Abraham
National Brand Manager
Brand Solutions
Claudia Malley
Vice President, U.S. Publisher
Billie Ackerman
Marketing Director
Pam Bisikirski
Director of Marketing
NBA
Kelly Flatow
Partnerships
Networked Insights
Thomas Hartman
Senior Vice President Sales
and Marketing
Jennifer Pineda
Vice President
Neustar
Amanda Terry
Managing Director, Business
Development
Attendees
New York Times Company, The
Lauren Funke
Advertising Director, Miami National
Sales Office
Karen List
Director, Agency and Industry
Relations
Seth Rogin
Vice President of Advertising Sales
Brian Stelter
Media Reporter
Nielsen Company, The
Patsy Voigtmann
Senior Account Executive
Norwegian Cruise Line
Suzanne Salas
Director of Advertising
Brand and Media
Office Depot
Denise Arevalo
Senior Category Manager
Marketing Procurement
Lynn Santa Lucia
Liz Janneman
Pohly Company, The
Diana Pohly
Ashley Lehrmann
Sundar Raman
Laura Quille
Marketing Director, North America
Fabric Care
Assistant Marketing Manager
Brent Sedlacek
America
Jim Stinner
Alexandra Galindez
Vice President, Women and
Multi-Cultural Marketing
Seacoast National Bank
Dorinda Walker
Denise Ehrich
Director of Multicultural Marketing
Marketing Officer
Quicken Loans, Inc.
SeaWorld Parks and
Entertainment
Art Steiber
Director, Marketing Communications
Sarah Faust
RAPP
Manager, Advertising, Media and
Brand
Addison Deitz
Jessie Kernan
Ovation
Brand Manager, NA Fabric Care
Digital, Always On and ECommerce
Director, Own Brand Management
Director, Java Marketing
and Operations
Eric Gruen
Rachel Tibor
Michelle Kovac
Stone Roberts
Procter & Gamble Company, The
Development
Oracle USA, Inc.
Roberts + Langer DDB
Editor
Pete Frey
Seed Company, The
Chief Strategy Officer, U.S.
Scott Anderson
Wayne Pick
Senior Vice President, Advancement
Executive Creative Director, Senior
Vice President
Shire Pharmaceuticals Inc.
Zihla Salinas
Tami O’Sullivan
Chief Business Development Officer,
U.S.
Senior Consultant, Integrated
Marketing
Raymond James Financial, Inc.
Simulmedia, Inc.
Sally Beatty
Nick Donahue
Brand Manager
Account Executive
Morgan Donovan
Account Executive
Lauren Fry
Account Executive
Benjamin Glatt
Account Executive
Brett Joss
Account Executive
Lindsay Jurist-Rosner
John Piccone
Smithsonian Channel
Mary Ellen Bottone
Liane Goodman
Director, Advertising Sales
Sony Masterworks
Angela Barkan
Senior Director of Marketing and
Public Relations
Elisa Peimer
Director, Digital Marketing
Sony Pictures Entertainment, Inc.
Mary Goss Robino
Senior Vice President, Global
Marketing
Southeastern Mills, Inc.
Parrish Owens
SPX Corporation
Brenda Bowles
Brand Manager
President
26
www.ana.net
Attendees
Standard Pacific Homes
Stephanie Ayres
Stanley Black & Decker, Inc.
Tracy Myers
TEAM
Cynthia Del Rosario
Chief Marketing Strategist
Television Bureau of Advertising,
Inc.
Senior Graphics Manager
Michael Bollo
Brittany Smith
Development and Marketing
Assistant Brand Manager
Start2Finish Marketing
Dan Schorr
Chief Opportunity Officer/Chief
Executive Officer
Carole Smith
Lea Wray
Tacoma Public Utilities
Christine Gleason
Communication and Marketing
Manager
TBWA/Chiat/Day Advertising, Inc.
Leigh Baker
Head of Account Management
Nick Drake
Worldwide Managing Director
Robert Harwood-Matthews
President, New York
TBWA\Worldwide
Jean-Marie Prenaud
International, President Global
Clients
www.ana.net
Don Fanelli
Parul Chokshi
Shannon O’Neil
Manager, Ad Sales Marketing
and Artist Relations
Gavin Speiller
Hal Trencher
US Bank
Leslie Berkshire
Vice President, Regional Marketing
and Sponsorship Mgr.
Scott Roskowski
Senior Vice President, Marketing and
USAA
Roger Adams
TubeMogul Inc.
Marketing Officer
Lee Freund
Vice President, Enterprise Sales
Eugene Hernandez
Bryan Seltzer
Marketing Executive, Client
Management
Vice President, East Coast
Sonja Matthews
Tumblr
Ari Levine
Brand Strategist
Vanguard Group, Inc.
Jeff Taylor
Shantini Munthree
Brand Strategist
Retail Marketing Manager
Ken Bailey
Tara Blackman
National Manager, Business
Alliances
Account Executive
Ross Libby
Bob Ellis
Business Alliances Business
Development
Venables Bell & Partners
Paul Birks-Hay
Univision Television Network
Director, Client Services
Sebastian Trujillo
Bob Molineaux
Vice President Network Sales,
Southeast Region
VEVO
Founder, Partner
Senior Vice President, National Sales
Visa Inc.
Layne Moon
Global Brand Management
VITAS
Jennifer Ocana
Internal Management Consultant
Stormey Collins
Senior Manager, Brand Marketing
Sonya Gafsi-Oblisk
Sam’s Club
Warc.com
Geoffrey Precourt
U.S. Editor
Wingstop
Doug Willmarth
Wolff Olins
Nick O’Flaherty
Strategy Director
Yahoo!
Kerry Hay
Kim Oblea
27
Attendees
Yext Inc.
Kelly Metz
Sales
Young & Rubicam, Inc.
Cathy Cohan
Global Chief Growth Officer
Rob Renshaw
Sales Director
28
www.ana.net
THE ANA IS ALL
ABOUT YOU.
WE learned to listen to our members and satisfy
them with a portfolio of products and services that
meets their needs and exceeds their expectations.
—Bob Liodice, president and CEO at the ANA
www.ana.net
ANA Member Benefits
The ANA is committed to helping you improve your marketing skills, increase your
team’s marketing effectiveness, and boost your company’s marketing investment.
Expand Your Marketing Horizons
> Exclusive Industry Content
If knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing
material. The center offers members more than 5,000 battle-tested insights, actionable best practices, and illuminating
case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the
year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing
question or challenge, our team of research experts provides complimentary customized reports to give you the know-how
you need to be successful. www.ana.net/mkc
> Career Enrichment
In a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges of
tomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your
career. Courses are taught by practicing marketing professionals with hands-on business experience and success,
ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly
on critical industry topics. www.ana.net/schoolofmarketing
> Peer-to-Peer Networking
We offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees,
which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside
experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer
networking with unparalleled access to fresh thinking and new insights. www.ana.net/events & www.ana.net/community
We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of
seasoned marketers with years of experience across a broad range of industries. To learn more about the
benefits of an ANA membership, please visit www.ana.net/membership.
NORTHEAST
Lan Phan | [email protected]
212.455.8028
MID-ATLANTIC
Ed Berg | [email protected]
646.660.2167
SOUTHEAST
Meital Rofe | [email protected]
212.455.8049
CENTRAL NORTH
Brian Davidson | [email protected]
212.455.8012
CENTRAL SOUTH
Michael Palmer | [email protected]
646.369.4898
WEST
Tracy Owens | [email protected]
310.593.4910
30
www.ana.net
ANA Member Benefits
The ANA is committed to helping you improve your marketing skills, increase your
team’s marketing effectiveness, and boost your company’s marketing investment.
Increase Your Team’s Marketing Effectiveness
> Onsite Growth Opportunities
The ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by
some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness,
reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business
needs and culture. www.ana.net/schoolofmarketing
> National and Regional Conferences
Our content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing
your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitationonly events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement
and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events
> Masters of Marketing
Our signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and
industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive
exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers
to learn and recharge.” www.ana.net/events
Boost Your Company’s Marketing Investment
> A Voice in Washington
In Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community
at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues,
promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers.
Our government affairs team leverages its leadership to underscore the immense economic value that your marketing
investment contributes to individuals and society at large. www.ana.net/advocacy
> Industry-Wide Connections
Our national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only
network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous
opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies,
media companies, associations, consultants, and academicians. www.ana.net/events
www.ana.net
31
ANA Upcoming Events Calendar
> April 2013
23
24
24
30
|
|
|
|
ANA Innovation Day Members-Only Conference at MillerCoors presented by A+E Television Networks | Chicago, Ill.
ANA Legal Affairs Committee Meeting | New York, NY
ANA Multicultural Marketing and Diversity Committee Meeting | New York, NY
ANA Mobile Marketing Committee Meeting | New York, NY
> May 2013
1
2
5
14
16
21
22
23
30
|
|
|
|
|
|
|
|
|
ANA Business-to-Business Committee Meeting | Chicago, Ill.
ANA Midwest Digital and Social Committee Meeting | Chicago, Ill.
2013 ANA Advertising Financial Management Conference presented by Active International | Scottsdale, Ariz.
ANA Digital Marketing Committee Meeting | New York, NY
ANA Production Management Committee Meeting | New York, NY
ANA Sponsorship and Event Marketing Committee Meeting | Orlando, Fla.
ANA In-House Agency Day Committee Meeting | New York, NY
ANA Social Media Committee Meeting | New York, NY
ANA Research and Measurement Committee Meeting | New York, NY
> June 2013
4
4
6
6
12
13
18
18
19
20
26
26
27
|
|
|
|
|
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|
|
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|
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ANA Integrated Marketing Members-Only Conference at Microsoft Advertising | Chicago, Ill.
ANA Media Leadership, West Coast Chapter Committee Meeting | Culver City, Calif.
ANA Shopper Marketing Committee Meeting | Chicago, Ill.
ANA Media Leadership Committee Meeting | New York, NY
ANA/IEG Sponsorship & Event Marketing Members-Only Conference at Consolidated Edison Co. | New York, NY
ANA Agency Relations, West Coast Chapter Committee Meeting | Los Angeles, Calif.
ANA Brand Management Committee Meeting | New York, NY
ANA Advertising Financial Management, West Coast Chapter Committee Meeting | San Francisco, Calif.
ANA Integrated Marketing Committee Meeting | Chicago, Ill.
ANA Multicultural Marketing & Diversity Committee Meeting | New York, NY
ANA Marketing to Millennials Members-Only Conference at House of Blues | West Hollywood, Calif.
ANA Integrated Marketing Members-Only Conference at Anheuser-Busch, Inc. | St. Louis, Mo.
ANA Advertising Financial Management Committee Meeting | New York, NY
32
www.ana.net
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708 Third Avenue – 33rd Floor
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New York, NY 10017
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P: 212.697.5950
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www.ana.net

2013 ANA Brand Masters Conference

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