1983 - Connecticut Art Directors Club | CADC

Transcription

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THE EIGHTH
AHNUAL
CONNECTICUT ART
DIRECTORS CLUB
SHOW
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,
LIVE
THE ONE SHOW
Hartford M arriott Hotel
Farmington, Connecticut
Monica Wolff
President
Welcome to the Eighth
A n n u a l C onnecticut A rt
Directors Club Awards
Show. With this special
event, com es the cu lm in a
tion o f a very successful
year for o ur organization.
The C lu b ’s m em bership
has tripled this year to a re
co rd n u m b e r o f 370, and
is com posed o f a talented
blend o f individuals in
volved in varied aspects o f
creative com m unications.
We’ve enjoyed m onthly
program s as well as special-interest seminars and
workshops which have
served to stim ulate growth
a nd facilitated cand id dis
cussions o f business p ro b
lems. The Jobs Bank
program has become an
excellent source for creat
ing career m atches am ong
our m embers. Another
working tool initiated this
year is the M em bership
Directory
In the area o f C om m unity
Service projects, our m e m
bers raised $4,461 during
an on-air pledge appeal for
CPTV, which we will co n
tinue to participate in. We
also contributed to the
198 3 Greater H a rtfo rd Arts
C ouncil F un d Drive.
It has been a memorable
year for the Connecticut
A rt Directors Club. Your Of
ficers a nd Directors have
worked extremely hard to
reinforce the c lu b ’s com
m itm e n t to professionalism
and design excellence. I
would like to extend a spe
cial "thanks” to Liz Talbot,
whose endless hours and
dedication have contrib
uted to the successful
organization ofCADC
throughout the year
Thanks to all o f you who
have volunteered your time
and energy to su pp ort the
Club. You have all helped
to give CADC a presence in
the design community,
thereby enabling m y co m
m itm e n t as President to be
a unique a nd rewarding
experience.
Congratulations to all o f
you, and thanks for a
m emorable year!
Anita Karsky
One Show Chairperson
Vice President, Operations
/As 1983 program chairper
son, I feel that the past
year has been one o f
achievement for the Con
necticut A rt Directors Club
because o f the spirited
participation o f the Board
o f Directors whose ener
gies, ideas and goodwill
have made a range o f di
verse programs available.
The One Show, which is the
m ost pub lic o f our efforts,
is now in its 8th year The
prim ary purpose o f this
competition is to recognize
and honor those whose
work has contributed to
the im pact o f the advertis
ing media on our society
Publicizing the winners o f
this com petition serves to
set standards o f excellence
for all involved. These stan
dards will, in years to
come, be surpassed and
new concepts will be cre
ated that will be even more
effective.
The call for entries this
year brought a record
nu m b e r o f submissions
from the entire state. The
entries were ju d g e d and
selected for merit, finalist,
and The One awards, and
ju d g e d according to copy
selling concept, a rt and
production. Our ju r y was o f
the highest caliber All are
respected professionals
and represent a com bina
tion o f disciplines, giving
the needed balance to
evaluate a nd judge.
I would like to thank the
agencies, design studios
and corporations that sub
m itte d over 1,000 entries
a nd to all o f you who sup
ported ou r programs
throughout the year
The true spirit o f any orga
nization is the enthusiasm
and su p p o rt o f its m e m
bers. The show com m ittee
worked long a n d hard to
make this night. I'd like to
thank them all for m aking
m y jo b as chairperson
such a m emorable
experience.
The following pages pres
ent a tribute to the 1983's
outstanding advertising ac
complishments. Thank
you.
“A constant looking for
solutions, or solving prob
lems is what’s fun. Having
an unknown quantity in
the morning and somehow
being able to solve it by
midafternoon. That’s the
fun and that’s the intrigue."
“I think a lot of people do it
that way it ’s a challenge.
Whether it’s a layout, a mu
sical score, finding the
right word or words, or
doing a picture that some
how solves a problem
appropriately."
Carl Fischer
Carl Fischer, photographer
a nd consultant a rt director,
graduated from The Cooper
Union a nd studied in Eu
rope as a Fulbright scholar
He was an advertising
agency a rt director before
becoming a photographer
and his work has won n u
merous awards, including
the New York A rt Directors
Club silver and gold m e d
als. His portraits o f South
ern segregationist leaders
were exhibited in The M u
seum o f M odern A r t ’s "The
Photo Essay, " and his
prints are in the p e rm a
nent collections o f several
m useums, in cluding The
M etropolitan M useum o f
Art. His editorial work ap
pears regularly on Time,
Esquire a nd New York
magazine covers. A m e m
ber o f the Directors Guild
o f America, he has d i
rected a nd p ro d u ce d tele
vision commercials.
“Clarity is an important
part of good communica
tion . . . it means taking
that instant of exposure and
registering something in
someone’s brain. ’’
Walter Kaprielian
President o f the A rt Direc
tor’s Club o f New York and
a m em b er o f the AIGA and
the National Academ y o f
Arts and Sciences, Walter
Kaprielian holds over a
hundred awards for crea
tive excellence. A partner
In Fearon O’Leary Kaprlellan, Inc., he began his ca
reer at 19 as a photostat
clerk at Batten, Barton,
Durstlne & Osborne.
Eleven years later, he
moved to Grey Advertising
followed by a position as
an A rt Supervisor at Ketchum Advertising where
he held m any senior crea
tive a nd m anagem ent posi
tions before he was nam ed
President a nd CEO In
1981.
BEST TYPOGRAPHY
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Finalist
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Agency/Studio: Peter Good/
Graphic Design
Art Director: Robert Goehring
Client: Pratt & Wfjitney
Copywriter: Lawrence Adams
Designer: Peter Good
Photographer: Jack McConnell
Typographer: Eastern Typesetting
Printer: Acme Printing
Submitted by: Peter Good/Graphic Design
Finalist
Finalist
Agency/Studio: Wondriska Associates
Art Director: Gordon Bowman
Client: United Technologies for The Aldrich
Gallery
Copywriter: Dorothy l\/layhall
Designer: William Wondriska
Printer: The Eastern Press, Inc.
Submitted by: Wondriska Associates
Art Director: Richard Hess
Client: Champion International Corporation
Copywriter: David R. Brown/
Patricia Stoddard
Designer: Richard Hess
Illustrator: Mark Hess
Photographer: Tom Hollymann
Typographer: Franklin
Printer: Case-Hoyt
Submitted by: S. Vandervort
BEST PHOTOGRAPHY
Finalist
Copywriter: David R. Brown/Patricia
Stoddard
Photographer: Tom Hollyman
Printer: Case-Hoyt
Finalist
Agency/Studio: Jason Grant Associates
Art Director: John Claris
Client: Gant
Copywriter: Fran Dicl<inson/J. Carlson/
S. Rzymski
Designer: John Clark
Photographer: Eric Schweikhardt, Bruce
Laurance, Myron
Typographer: Composing Room N.E.
Printer: Van Dyck Printing
Production: Jason Grant Associates
Submitted by: Fran Dickinson
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Finalist
AgencylStudiO: Peter Good/Graphic
Design
Client: Pratt & Whitney
Submitted by: Peter GoodiGraphic Design
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BEST ILLUSTRATION
The One
Art Director: Frank C. Lionetti
Client: Trefoil Development Company
Copywriter: Ciaran McCabe
Designer: Frank C LionettilCondict
Freeman
Illustrator: Braldt Braids
Typographer: Southern New England Type
Production: Graphic Color Plate
Submitted by: Frank C Lionetti Design
BEST COPY
D oesYOUR
COMPANY
MAKE ANY OF THESE
OFFICE MANAGER
FOR ADVERTISING AGENCY.
RfcAM'N" A G A I N S T TAKINt; T H t JOB
1 VC’c )u\r I 'p c n c J up .ind a re hjjhtin»; to ger off th e
c ro u n J .
2. W e arc ju st five p e o p le in th e oflice.
fH ir heaJquiifterH j r c ov erseas in S w eden.
4. U ’e only h;indlc indusrnal prtniucts a n d husiness'tohusinev. advertiM nu.
5. We wi>rk irreg u lar hou rs.
6. (.ûr o Hk c is liicnted in c e n tral Stam ford a n d n o t on
NtadiM’n A v e n u e .
7. We requ ire advertiM nK ajjencv e x p e rie n c e.
8. T h e jo h in v olvc.s p rin t buvinK as well a sco p y e d itin g .
9. T h e ji»h alst» in v o lv e s se rv ice fu n c tio n s su c h as
a n > u e n n u th e te le p h o n e , tv p in g . a n d b u y in g officc
supplies.
10. T h e salary d e p e n d s o n w h o g ets th e |o h .
T en RLASt^NS FO R t a k i s i ) thh jo b
1. W e ju st o p e n e d up a n d are f ig h tin g to g et off th e
grtiund.
2. W'e a re ju st five p e o p le in th e office.
3. O u r h e a d q u a rte rs are t>verseas in S w ed en .
4. We i>nly h a nd le industrial pnxJucts a nd business-tohusiness ad v e rtisin g .
5. We wt>rk irregu lar houn*.
6. O u r office is Itx a ted in c e n tral Stam ford a n d n o t on
M ad iso n A v e n u e .
7. W e req u ire a d v e rtis in g agency e x p e rie n c e.
8. T h e joh involves prin t buying as well as ci>py editing.
9 . T h e job alst> in v o lv e s service fu n c tio n s su c h as
a n sw erin g th e te le p h o n e , ty p in g , a n d b u ying office
supplies.
10. T h e salar> d e p e n d s o n w h o ge ts th e job.
If you th in k th e r e is m o re for th is jo b th a n a g a in st it.
sen d your resum e to S u san Rom er. Please d o n ’t call.
COMMONAND COSTLY MISTAKES
IN rrs INTERNATIONAL MARKETING
WHATSASWEDISH
INDUSTRIAL ACVEKTTSING AGENCY
D Q N G IN STAMFORD?
A n d e r s o n , L e m b k e ,W e f in d e r
A n d e rs o n . L em b k e. W e lin d e r A d v e rtisin g
81 A tla n tic S tre e t. S ta m fo rd . C T 0 6901. (2 0 3 ) 357-1189
O t h e r Andcrs«)n
L em bke offices in:
S w ed e n , F in la n d . N orw ay a n d E ngland.
The One
Agency/Studio: Anderson, Lembke,
Welinder, Inc.
Art Director: Eric Gronlunde
Client: Anderson, Lembke, Welinder, Inc.
Copywriters: Bengt Anderson/Sam Katz
Designer: Eric Gronlunde
Submitted by: Anderson, Lembke,
Welinder, Inc.
AgencylStudIo: Anderson, Lembke,
Welinder, Inc.
Art Director: Tom Roth
Copywriter: Sam Katz/Steve Trygg
Designer: Tom Roth
Welinder, Inc.
Welinder, Inc.
Copywriter: Steve Trygg
Designer: Tom Roth
Welinder, Inc.
BEST OF SHOW
Finalist
Agency/Studio: GGK/Wondriska Associates
Client: United Technologies
Copywriter: Gordon Bowman
Photographer: Jay Maisel
Printer: The New Yorker
BEST OF SHOW
The One
Art Director: John Clark
Client: Gant
Copywriter: Fran Dickinson/J, Carlson/
S. Rzymski
Photographer: Eric Schweikhardt/
Myron Bruce Laurance
II
I
V:
II
-
.tr ,
“You have to cut through all
the fat and get down to the
essence of what you’re
trying to say and say it as
simply as possible."
"So many advertisers or
communicators try to do
too many things with one
particular piece. In my
mind you should be trying
to communicate one mes
sage with a piece."
Woody Pirtle
Woody Pirtle is president
and creative director o f Pir
tle Design, a m ultifaceted
design firm offering
graphic consultation and
creative services to m ajor
corporations, pub lic rela
tions firms a nd advertising
agencies. M r Pirtle has
been honored by his peers
in local, regional, national
and international design
com petitions a nd has been
consistently represented in
annual design com peti
tions by Communication
Arts, Graphis, the New York
A r t Directors Club a n d a
n u m b e r o f other profes
sional organizations. Some
o f M r P irtle’s current
clients include Am erican
Airlines, T.G.I. Friday's and
the Dallas M useum o f Fine
Arts.
"For me, it’s too cluttered,
too busy, too many ele
ments. Sometimes illustra
tion gets in the way of or
photography gets in the
way of the message. When
they a ll work together it’s
fantastic. ”
Eileen Hedy Schultz
A graphic designer with
Hearst Magazines and an
A rt Director with Good
Housekeeping magazine,
Eileen l-ledy Schultz was
elected first woman presi
dent of The A rt Directors
Club in its 6 0 year history.
In addition to num erous
professional m emberships
and affiliations, Ms. Schultz
writes a m onthly column in
Art Direction magazine and
has designed a new script
typeface called “ Eileen
Cursive.” The recipient o f
many awards, Ms. Schultz
is a graphic design instruc
tor at the School o f Visual
Arts and visiting professor
at Syracuse University
CONSUMER MAGAZINE
3 colors or less
Dia anlarnegara!
In d o n e s ia t/1 1 - 1/15
Es inlernacional!
Sp am 1 /1 8 - 1 / 2 2
C'est international!
F r a n c e 1/25 ■ 1/29
It's international!
B ritis h Is le s 2 / t
Es ist international!
G e rm a n y 2 / 1 5 - 2 / 1 9
It's international!
N e w Z e a la n d /A u s tra lia 2 /2 2 ■ 2 /2 6
2/5
E internazionaie!
la internasional!
Far Easi 3 /1 5 -3 /1 9
E internacional!
P o rtu g a l 3 /2 2 - 3 /2 6
N o rth A l r ic a / M o r o c c o 3 /2 9 - 4 /1 0
Es internacional!
S o u th A m e r ic a 4 /1 2 -5 /1
Jonathan's is pleased to
introduce the International
Foods Festival '83 —
sixteen consecutive weeks
of truly innovative,
international lunch and
dinner appetizers, entrees,
and desserts.
Hartford has never dined so
well!
R e s e rv a tio n s R equested.
5491319
eOO tVtain S tree t
Finalist
Agency/Studio: Jonathan Wisconsin
Art Director: Bill Bottomley
Client: Jonathan's at the Atheneum
Copywriter: Jim Schepker
Designer: Barbara Sokolski
Printer: Hartford Magazine
Submitted by: Jonathan Wisconsin
Jonathan’s at the Atheneum
CONSUMER MAGAZINE
4 colors or more
WHAT IS A SAABTURBO LIKE
WITHOUTTHETURBO'»£
The One
Welinder, Inc.
Art Director: Frank Gabriele
Client: SAAB o f Sweden
Designer: Erik Gronlund
Photographer: Studio Tema
Welinder, Inc.
Wbqxin.
S isle.
I>ri\-acy
Sixice.
Elegance.
Uiastkw,Tie.
J&RR)Uack-----------
Finalist
Finalist
Finalist
Finalist
Client: J Sc R Pollack
Designer: Glen DeCicco
Photographer: Frank Marchese
Production: Color-Lith Graphics
Submitted by: Robert Pollack
Also Cited: Seth Darvick
Client: J & R Pollack
Client: J & R Pollack
Agency/Studio: Ford/Scott
Transgraphics Corp.
Art Director: Woodruff Ford
Client: Westport Woods Equities
Copywriter: John T. Scott
Designer: Woodruff Ford, Maria M. Cusano
Photographer: Frank White
Printer: Connecticut Magazine
Production: Gamma One
Submitted by: Ford/Scott
Transgraphics Corp.
Finalist
Art Director: Mark Vogt
Client: Beretta U.S.A.
Copywriter: Russ Madison
Photographer: Martin Shames
Typographer: M&M Type
Printer: Print Counsellors
Production: John Bush
Submitted by: Mason & Madison
Merits
Agency/StudiO: Creamer, Inc.
Client: Stanley
AgencyiStudio: Keiler Advertising
Client: Phoenix Mutual
Agency/Studio: Lessner Slossberg Gahl
Client: U.S. Aqua Sports
AgencyiStudio: Anderson, Lembke,
Welinder, Inc.
Client: SAAB of Sweden
AgencyiStudio: Anita Soos Design
Client: Crabtree & Evelyn
CONSUMER MAGAZINE
Campaign
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The One
Client-. J & R Pollack
MAfBE \DU SHOULD BEDRIVINGTHIS CAR
INYDURJOB FORTOEVERY&ajÊ REASONS
JAMES BOND DOES.
H :« ? £ :S M s a :
'ID U DO N T NEED MORE MONEY 1 0 BL"Y THIS CAR
FHAN A BMW328I, A MERCEDES 280E.OR AN ALIDI2CC5T
IL'STAUTTLE MORE COURAGE.
ISAMS'HnUJRBO'CHARGECi
FRONT'WHEEL DRI\/E SPORTS CAR.
Finalist
AgencylStudio: Anderson. Lembke,
Welinder, Inc.
Art Director: Frank Gabriele
Client: SAAB of Sweden
Designer: Erik Gronlund
Photographer: Studio Tema
Submitted by: Anderson. Lembke.
Welinder, Inc.
M erit
Agency/StudiO: Sundtxrg. M :r. &
Demougeot
Client: SNET
NEWSPAPER ADVERTISING
Large space
WHATS A SWEDISH
INDL’STRIAL ADVERTISING A3 ENCV
DONG IN S T A M K m :
c t:::x 3 r .r .r .
m s m
Mnliert’s Cla^vic ComcvJy
Diicctcd by \fu ii
April 5ih (hroueh Mas I5lh
Call 527-5151 lor inlormalion
Thanks lo
United TcchmitDjrieN
litr ihis ud
Finalist
I rjS !^?iZ .’ rr=“rj-,--;3=.-: 1
AgencylStudiO: Peter GoodlGraphic
Design
Client: United Technologies for Hartford
Stage Company
Copywriter: Barbara Bodnar
Illustrator: Peter Good
Printer: Hartford Courant
Submitted by: Peter GoodlGraphic Design
~ r::-~ .•--rx 's rii:: r ::a :tr r a :.- J L = r . ! ....
r/je One
AgencylStudiO: Anderson, Lembke,
Welinder, Inc.
Designer: Tom Roth
Submitted by: Anderson, Lembke.
Welinder, Inc.
Merits
AgencylStudiO: Keiler Advertising
Clients: Hartford Courant
Sikorsky Aircraft
AgencylStudiO: Cronin and Company. Inc.
Client: Connecticut Vehicle Inspection
Program
Design
Client: United Technologies for Hague
Philharmonic
AgencylStudiO: FordlScott Transgraphics
Corporation
Client: Balbrae Associates, Ltd.
AgencylStudiO: Anderson, Lembke,
Welinder. Inc.
Client: A. D. Phelps. Inc.
AgencylStudiO: Wondriska Associates
Client: United Technologies for Bushnell
Park Foundation
AgencylStudiO: Mason & Madison
Client: Federated Stores
AgencylStudiO: Lessner Slossberg Gahl
Client: First Agricultural Bank
AgencylStudiO: The Agency Inc.
Client: Kabachnick
Finalist
AgencylStudiO: Wondriska Associates, Inc.
Art Director: William Wondriska
Client: The Travelers
Copywriter: Andrew L. Letendre
Company
Printer: Waterbury Republican
Submitted by: Wondriska Associates, Inc.
Hai'tford
Stase
Small space
r^ /v £ p ,
ro o "^£ -:5 o
/MA/l>ÔAl£
/yY r H /J T o x
y O ty y ^ £ /V 7 ^
rÔ A l
OFFICE MANAGER
FOR ADVERTISING AGENCY.
T t s RtAS<.-)NS A O A I N S T
t a k in g t h e
JOB:
1. VCc |u>t iip e n c J up a n d are tiK hnng to get o ff th e
(jrounJ.
2. Wc arc just five p eo p le in th e office.
3. O u r h e a d q u a rte rs are ov erseas in S w eden.
4. We iinly han dle industrial pnxlucts and business-tobusiness ad v e rtisin s .
5. We work irregular hours.
6. O u r office is lix:ated in cen tral Stam ford and n o t o n
M ad ison A v en u e.
7. W'e req u ire adverrisinK agen cy ex p erien ce.
8. T h e job in vo lves p rin t buying as well as copy ed itin g .
9. T h e job al.so in vo lv es serv ice fu n c tio n s su c h as
answ ering th e te le p h o n e , typing, a n d buying office
supplies.
10. T h e salary d e p e n d s o n w h o gets th e job.
T EN REA SO N S F O R TAKINC; TH E JOB:
Nat GooihiiiD
205 Liberty Square, East Norwalk, 866-1617
Finalist
AgencylStudiO: Roger Core Advertising
Art Director: Roger Core
Client: Nat Goodwin
Copywriter: Roger Core
Designer: Juditii Aibin
Photographer: Bettmann Archive
Typographer: Typographic Art
Production: Totalgraphics
Submitted by: Roger Core Advertising
1. We just o p e n e d up a n d are fig hting to get off th e
g round.
2. Wc arc just five p eople in th e office.
?. O u r h e a d q u a rte rs are overseas in S w ed en.
4. Wc only h and le industrial pnxlucts and business-tobusiness ad v ertisin g .
5. We work irreg ular hours.
6. O u r office is Uxrated in cen tral Stam ford and n o t o n
M ad ison A v en u e.
7. We req uire ad v e rtisin g agency ex p erien ce.
8. T h e job involves print buying as well as copy editing.
9. T h e job also inv olves service fu n c tio n s su c h as
a n sw ering th e te le p h o n e , typing , a n d buying office
supplies.
10. T h e salary d e p e n d s o n w ho gets th e job.
If you th in k th e re is m o re for th is job th a n against it,
send your resum e to S u san Rom er. Please d o n ’t call.
Anderson, Lembke,Welinder
A n d e rso n , L em bke, W elin d er A d v ertisin g
81 A tla n tic S tre e t, S tam fo rd , C T 06901, (203) 357-1189
O t h e r A n d e rso n & L em bke offices in:
S w ed en , F in lan d , N o rw ay a n d E ngland.
The One
AgencylStudiO: Anderson. Lembke,
Welinder, Inc.
Client: Anderson, Lembke. Welinder. Inc.
Designer: Tom Roth
Submitted by: Anderson, Lembke.
Welinder, Inc.
Merits
AgencylStudiO: Wondrisl<a Associates
Client: United Technologies for The
Hartford Symphony Orchestra
AgencylStudiO: Maier Advertising
Client: The Silo
Campaign
The One
Art Director: Brian Murphy
Client: Society Mortgage Corp.
Copywriter: Fran Dickinson
Designer: Brian Murphy
Illustrator: R. 0. Blechman
Typographer: Composing Room, N.E.
This Is
OurHbusdx)£iL
O aJors have more fun if th iy can find the
m oney to buy the boat. W e found it atSodety,
Sjciety’s H o m e Equity Loan turned the equity
value of our hom e into cold, hard cash. We
w ere able to borrow enough for the boat and
all the rigEing. And since w e have years to
repay, it doesn't sink our budget ifyou're
a hom eow ner and you neecTmoney.
talk to Society.
They give you a lot of a e d it
for owning your home.
Gave MeThe
usiness.
r~
Sciociy aLXcpts appbcacions at chtAwn
■CORP"
IvfyH bm e
always dreamed of having m y
ow n busine.ss. But I didn't have the up
front cash. ITiar is until 1discovered
&Kiety's H om e Rquity Loan. It let
m e usi’ die equity in m y hom e to
borrow all the money I needed.
And since I have years to pay it
back. I hardly feel the monthly
iayments. It you need help
inancingyour business dreams,
checkout &)Ciety.
They give you a lot of credit
for owning your home.
Si Kifty .xa*f«sappiicatxH^<icibc
locaaoas
^2
EjuHmford IJIIM»iSt~2 S m'/EnfieU-FrtxWSt 'I'av.V
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^
Merits
AgencylStudiO: Adams, Rickard & Mason
Client: Savings Bank of Manchester
Agency!Studio: Peter Good/Graphic
Design
Wc«IUirf<id)OmFwfwr!j»«Ai»-72“?<>n
Mtnivfftllf'
>W*rFI«
Agency/StudiO: FordlScott Transgraphics
Corporation
Client: Cohen Design
tjcwow:
ItM Ilanfnrd. I I 11 M w ik
Agency/Studio: O'Neal & Prelle
Client: Home Bank & Trust
Agency/Studio: /Etna Life & Casualty
Client: /Etna Life & Casualty
Agency/Studio: Keiler Advertising
Clients: Phoenix Mutual
Hartford Courant
g j
Campaign
im a m s u L m i
|A U K = = iH H
BEETHOVEN
LOANS
H'bIl
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Arl trk> vIbrv tL Huhur
new.kmvTram<nSHUftn-nln»>.
uw c» mAr fiM
tUMT4U*Ml «Wr
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hicri«itiH4far«vtt' CtoHiiMihrlaiMdMfiiirx CjS
«t<fimi«OT»<arITnanvnm attn*.
'
HOMEADOmON
«>r- ViiWi
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UM IIS
JT
r<-r.
v>
u i \ ' \
nr Mt
nMO«
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□i
Finalist
AgencylStudio: Naftzger&Kuhe
A rt Director: Bill Bouley
Client: New Haven Savings Bank
Copywriter: Phil Clement/Gayle Gordon
Designer: Bill Bouley
Illustrator: Bill Bouley
Production: Barry Bridges
Submitted by: Naftzger & Kuhe
T h e^ \fed d m g
\\& O n
TheKbuse
■~".... \ Y /
W i- always wanted to give our
daughter a big wedding, But we
didn t know where we d get the big
money to swing it Then we heard
■ about Stxaety's nonne Fx(uity Loan.
It Irt as take advantage of the equity
we’d built into our home to borrow
the’ cash we needed. And since we
can take years to repay, it's a loan we
can live with. If you need money, ask
the people who like to say "Yes. ’
Sfwety.
They give you a lot of credit for
owning your home.
f-!
\r
S S it^ lU
A
Society aca*pt5 t^>pbcack>ns at the bDtwruig hcsskx^
EmHtnfotd ini MiinSi 7?^50H)/EnftBld:S()(>b>W!lSt ’456V35
VH*flf«d:3UVjaSc'2*5ea6
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( ; U tto n b u r y l- I O H r i w « A v 7 2 7 S ) l 2 / l
OiqwvnoIxnh* S<mrtytw
fAmhrrHW
i Sj
TRADE/INDUSTRIAL/TECHNICAL
3 colors or less
Merits
Agency/Studio: Keiler Advertising
Client: IRI
AgencylStudio: Naftzger & Kuhe
Client: New Haven Savings Bank
AgencylStudio: Frank C. Lionetti Design
trade / in d u s tr ia l / technical
4 colors or more
The One
Art Director; Frank C. Lionetti
Designer: Frank C. Lionetti/Condict
Freeman
Illustrator: Braldt Braids
Production: Graphic Color Plate
Submitted by: Frank C. Lionetti Design
Merits
AgencylStudio: Amster & Anthony
Advertising, Inc.
Client: Data Base Research Corporation
AgencylStudio: Olivieri Communication
Inc.IMEI Associates
Client: Kahn Instruments
AgencylStudio: Sundberg, Mills &
Demougeot
Client: Package Machinery Co., Inc.
AgencylStudio: TCI Advertising
Client: PlesseylStromberg-Carlson
Finalist
««fcng
V « n * Mchnoiogv
AgencylStudio: Marsteller, Inc.IWondriska
Associates
Client: United Technologies, Pratt &
Whitney
Copywriter: Robert Goehring
Printer: Aviation News
AgencylStudio: Bradford Advertising Inc.
Client: Whelen Engineering Company
AutoScript, Inc.
AgencylStudio: Lardis, McCurdy &
Company
Client: IMSIBetter Packages, Inc.
AgencylStudio: Marquardt & Roche, Inc.
Clients: Drakenfeld ColorsI
A Ciba-Geigy Co.
Olin Chemicals
AgencylStudio: Selwyn & Associates
Clients: Carlingswitch
Royal Business Machines
AgencylStudio: Adams, Rickard &
Mason, Inc.
Client: The Wiremold Company
Sargent, Division of Kidde, Inc.
M ()\ iRQ; mounraiiivS,
AgencylStudio: DeCicco Design
AgencylStudio: STG Marketing Comm.
Client: Summagraphics
Finalist
AgencylStudio: Frank C. Lionetti Design
Client: Firing Circuits Inc.
Designer: Ann ClementinolFrank C.
Lionetti
Photographer: Bill Kuypendall
Production: Barton Press
AgencylStudio: Keller Advertising
Client: Union Twist Drill
Sealed Air Corporation
Sikorsky Aircraft
Fag Bearings
AgencylStudio: Creamer, Inc.
Client: Bostik
Stanley
AgencylStudio: Lessner Slossberg Gahl &
Partners
Client: Sheaffer Eaton Division of Textron
Inc.
TRADE/INDUSTRIAL/TECHNICAL
Campaign
There’s a direct route to improved cash flow
for those who travel with experience.
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w h o k now s th e w aters.
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A little tiix know ledge can go a long way
toward firc\cnting c-apital loss.
Kcw»'m3i"Urwf^^■4lKt^hla'>
iV T tm i ^
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T H fcT R A V E L E R S
The One
Agency/StudiO: DeCicco Design
A rt Director: Glen DeCicco
Copywriter: John Robertson
Submitted by: John Robertson
r
-
Arm ed and Ready.
S-76 AmwJ UOtty For mtMnn flsdHity
InalwMihBr Oayornighi
M w « u v « r ^ R ataU e
AnonM
M
a
Force Multiplier.
StorskyBUW:KH«MC8altlebf(*d Motp
niobillty (or the Rapd DeploytTient Fofce
SpMd Rayload. RekaUhty
■m n
Survivabi6ty,P(ov«dinQw«k]w<lc> FiS H 7f< ?!.^
aD'weaiher combat suppat
MRCBArr
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eN
dLOGHS
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C onaa: Diracior Memsbonai ButnMB.
S8®f«ky Aircwft, S*«lorilCT 06601, l»SA.
-M (203)386-7060 ■H U M T to
Tate«98437Z
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TWX71CM53-1330
Finalist
Merits
Agency/Studio: Creamer. Inc.
Client: Stanley
Agency/StudiO: David Schulz Illustrator
Client: Central Letter Shop, Little Falls. N.J.
Agency/StudiO: Hal Rogers
Client: TSI International
AgencyiStudio: Capitol Idea
Client: Hyde Manufacturing
AgencyiStudio: Marquardt & Roche. Inc.
Clients: Drakenfeld Colors!A
Ciba-Gelgy Co.
General Electric Credit Corp.
AgencyiStudio: TCI Advertising
Client: PiesseylStromberg-Carlson
Agency/Studio: Selwyn & Associates
Client: Nlckson Industries
AgencyiStudio: Keiler Advertising
Art Director: Sue Quirk and Sue Prentice
Client: Slkorsl<y Aircraft
Copywriter: Jack Soos
Designer: Sue Quirk
Photographer: Fred l-lartman
Production: Mary Morris
Submitted by: Keiler Advertising
INSTITUTIONAL/CORPORATE
The One
Agency/Studio: GGK/Wondriska Associates
Merits
AgencylStudio: McKinlay Advertising
Client: Holo-Krome Company
Agency/Studio: Connecticut Mutual
Client: Greater Hartford Arts Council
Agency/StudiO: Brian Kelly
Client: ^ t n a Life & Casualty
AgencylStudiO: ^ t n a Life & Casualty
Client: /E tna Life & Casualty
INSTITUTIONAL/CORPORATE
Campaign
Hey. Kids
lust before you go
to sleep tonight,
check this bst:
IDidyougetup
on time?
Did you niake
your bed?
Oid you eat
a good breakfast?
Did you read something
interesting?
Did you learn something?
Were you poUte?
Did you help a
friend?
Did you do some work
around the house?
Did you try to earn
some money to help
pay for your clothes?
Did you think about
your future?
Did you read a
newspaper or watch
a newscast?
Did you brush
your teeth?
TWice?
Did you tell your
parents how m uch you
appreciate them?
I ^ g i n e how good
youll feel about
yourself if you can
say "yes" to
these questions,
today
and every day
How«« pcriofln*1indinduilt vlll delcmiinc
howwcprrformuifuiion. FULU youwould likr
an
11*(cpnni of ihii mctufe, whir <0
HJny I. C»)r. Chumun uid Chiri Eucuiivc Otticn.
Ufiixd TrchcioUwn. Soi.WO. Ktnlord. CT06I4I
Little Things
M ost of us
miss out
on life's
big prizes.
The Pulitzer.
The Nobel.
Oscars.
Tonys.
Em my s.
But w e're
all eligible
for life's
sm all pleasures.
A pat
on th e back.
A kiss
behind th e ear.
A four-pound bass.
A full moon.
An em pty
parking space.
A crackling fire.
A great m ^ .
A glorious sunset.
Hot soup.
Cold beer.
D on't fret
about
copping life's
grand awards.
Enjoy its
tiny delights.
There are plenty
for all of us.
ni.ri TcthftologiCT. BonJ«Q, H.rtofd. CTOtMl
What Are we
Doing To
Ourselves?
M any books
offer answers
on how
to live
our lives.
But,
there's one book
th at raises
questions
about w hat
kind
of hves
we lead.
It's the
phone book.
It has
hotlines
for
Alcohol Problems,
Battered Women,
Child Abuse,
Drugs,
Elderly Abuse,
Gam blers Anonym ous,
Rape Crisis,
Runaways,
VD. Inform ation,
and more.
Why so m uch
misery?
W hat went
wrong?
D on't we
know
w hat we're
doing to
oursSves?
Hem
pcrtonnu indi<ndu.Uwill dtwmn
howwTtwrimuiiHiko FU£ UrwwouMUIx
•n ( H I r nwini d ihJt mnu((. wn« <0
Hinvl Cnr.OiiiTmnindaMlLncuuvTatfKn
Un.nJTNhnah«in.toaMaH*nta>ACTMI*l
The One
Finalist
Copywriter: Richard Kerr
Printer: The Wall Street Journal
Agency/Studio: GGKlWondriska Associates
POLITICAL OR PUBLIC SERVICE
L A N D S C A P
n
E S 1 G
C o u rse
: T ilt h . k u U - J l M K l t - l t t l<ih<
• 11 1‘itntk III III, hii
N
S C H O O L
2
• (.■) c t o l-i c r
T, (\ 7.
1 .•n iK v iu u t •Kun«Hli»ir.«l
IJ n
I x|<cnnu-i)i *<1tiitm
1 S) 8 2
''f t c c
M.ivcn. <, .•nn
Finalist
Art Director: Jim Miho
Copywriter: Jane M. Farmer
Designer: Jim Miho
Typographer: Set-to-Fit
Printer: Lebanon Valley Offset
Finalist
Agency/StudiO: Ted Bertz Design, Inc.
Art Director: Ted Bertz
Client: Federated Garden Clubs of
Connecticut, Inc.
Copywriter: Dorothy Willett
Designer: Wendy lVee/<s
Illustrator: Wendy Weeks
Typographer: Typographic Art, Inc.
Printer: Sirocco Screenprints, Inc.
Submitted by: Ted Bertz Design. Inc.
Merits
AgencylStudio: CIGNA Corporation
Client: CIGNA Corporation
Agency/Studio: Larry Ayer
Client: Bob Hurd
Agency/StudiO: Keiler Advertising
Client: Bushnell Park Foundation
Agency/StudiO: Jonathan Wisconsin
Agency/StudiO: Peter Good/Graphic
Design
Clients: Youth Theatre Unlimited
Robbie Collomore Series 9
Agency/Studio: Capitol Idea
Agency/StudiO: Rick Schneider Design
Client: Rehab Center of Fairfield County
Agency/StudiO: Adams, Rickard &
Mason, Inc.
Client: Project Concern
Agency/StudiO: Adams, Rickard & Mason,
Inc.
Agency/Studio: CIGNA Corp./Harry Rich
Assoc.
Agency/StudiO: Roger Core Advertising
Client: Open Line
Agency/Studio: Creamer, Inc.
Client: Friends of Bushnell Park
Agency/Studio: Lessner Slossberg Gahl &
Partners
Client: Friends of Bushnell Park/The
Hartford Courant
ANNUAL REPORTS
Finalist
Art Director: Bob Appleton
Client: Lydall, Inc.
Copywriter: Carole E. Butenas
Designer: Bob Appleton
Photographer: Bill Ray
Printer: W. E. Andrews of Connecticut
Production: Wondriska Associates
^ :-nuii '
is working tx) build basic
values for its shai'eholdei's.
The clearly defined progi'ams
and the resources we
have committed to this
effort ai-e featui-ed in oui’
Annual Reixnt.
The One
Copywriter: David R. BrownlPatricia
Stoddard
Photographer: Tom Hollyman
Printer: Case-Hoyt
Merits
Agency/Studio: George Yager Graphic
Design
Client: Echlin. Inc.
Finalist
Agency/StudiO: McGhie Associates!
Peter Good/Graphic Design
Art Director: Peter Good
Client: Hammermill Paper Company
Copywriter: Alex McGhie
Illustrator: David Schulz/Janet Good
Printer: Superior Printing
Agency/Studio: Selwyn & Associates
Client: Computer Assistance
Agency/StudiO: Jack Hough Associates
Clients: Pittston
General Defense Corporation
Xerox
Combustion Engineering. Inc.
Agency/Studio. Wondriska Associates
Clients: Greater H artford Arts Council
Wadsworth Atheneum
DIRECT MAIL
Merits
AgencylStudiO: Tildes Design
Client: Connecticut Opera/Hartford Ballet
AgencylStudiO: Douglas Comm. Group,
Inc.
Clients: James Hunt
University o f Hartford
AgencylStudiO: Ted Bertz Design, Inc.
Client: Connecticut College
AgencylStudiO: 2 in 10
Client: World Courier, Inc.
AgencylStudiO: Rumney Schiffer Graphic
Design
Client: Hambrecht Terrell International
AgencylStudiO: Selwyn & Associates
Client: Royal Business Machines
Design
Clients: Hartford Symphony Orchestra
Hartford Stage Company
Twenty Good Posters:
An Exhibition
September 1 to
October 15,1982
The University of
Connecticut Library
AgencylStudiO: Creamer, Inc.
Client: Connecticut A rt Directors’ Club
AgencylStudiO: Shanner & Pappas
Client: Tarrytown 100 Club
The One
Design
Client: University o f Connecticut
Copywriter: Peter Good
Printer: Allied Printing
AgencylStudiO: Nicki Adler Design
Client: Nationwide Papers
AgencylStudiO: Lardis, McCurdy & Co.
Client: Schweppes
AgencylStudiO: Anita Soos Design
Client: Stony Creek Arts Association
AgencylStudiO: A Design
Client: Downtown Council
AgencylStudiO: Keller Advertising
Client: Sikorsky Aircraft
Clients: University of Connecticut, Art
Department
United Technologies
Wadsworth Atheneum
Hartford Ballet
United Technologies for New
Britain Museum of American Art
Womens' Committee o f the
Wadsworth Atheneum
COVER GRAPHICS
Northeast
THEH«TfORDCOURANT
DECEMBERS, 1982
W hy can’t
H artford have
a fir st cla ss
svm phonv?
Finalist
AgencylStudio: Peter Good/Graphic
Design
Art Director: Riki Allred
Client: Hartford Courant—Northeast
Magazine
Copywriter: Robin Finn
Printer: Hartford Courant
The One
Agency/Studio: Nathan Garland Graphic
Design and Film
Art Director: Nathan Garland
Client: Christopher Wilmarth
Copywriter: Christopher Wilmarth
Designer: Nathan Garland
Illustrator: Christopher Wilmarth
Photographer: Eric Pollitzer
Typographer: The Stinehour Press
Printer: The Meriden Gravure Co.
Production: Nathan Garland
Submitted by: Nathan Garland
Finalist
Merits
Agency/studio: Frank C. Lionetti Design
Client: Xerox Publishing Group
Copywriter: James Orrico, Margaret
Callahan
Designer: Frank C. Lionetti
Illustrator: Condict Freeman
Production: Pioneer Video Corporation
AgencylStudio: MEI Associates
Client: Combustion Engineering
Design
Client: Harvard Common Press
AgencylStudio: Harry Rich Associates. Inc.
Client: Trinity College
AgencylStudio: Ted Bertz Design. Inc.
Client: Xerox Corporation
EDITORIAL DESIGN
Consumer or Corporate
ALMON
I MOST MAfflTK Of 9UN I t
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The One
Ml irim
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tor. M e INC
to ^
'
fUt thum -w4« tat .m iliiii OtoU f
Art Director: Riki Allred
Client: Northeast Magazine
Copywriter: Bryan Miller
Photographer: Marna 6. Clarke
Typographer: Northeast Magazine
Printer: Providence Gravure
Submitted by: Marna G. Clarke
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ENDIVE
T
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Finalist
Client: Northeast Magazine
Copywriter: Bryan Miller
Designer: Elisa Tenenbaum
Photographer: Marna G. Clarke
Typographer: Northeast Magazine
Printer: Providence Gravure
Submitted by: Marna G. Clarke
Merits
Finalist
AgencylStudio: Ted Bertz Design. Inc.
Client: Xerox Corporation
AgencylStudio: Nathan Garland Graphic
Design and Film
A rt Director: Nathan Garland
Client: Christopher Wilmarth
Copywriter: Stephane Mallarm§, Frederick
Morgan, Dore Ashton
Designer: Nathan Garland
Illustrator: Christopher Wilmarth
Photographer: Eric Pollitzer
Typographer: The Stinehour Press
Printer: The Meridan Gravure Co.
Production: Nathan Garland
Submitted by: Nathan Garland
Design and Film
Client: Steinway & Sons
AgencylStudio: Bob Appleton
for Connecticut Art
Directors' Club
AgencylStudio: Jane Ronayne for
Connecticut Magazine
Client: Connecticut Magazine
PACKAGE DESIGN
The One
Art Director: Judy Robertson
Client: Burnstown Canadian
Designer: Judy Robertson
Illustrator: Pedro Valentin
Submitted by: The Agency, Inc.
Merits
Finalist
Agency/StudiO: Port Miolla Associates, Inc.
Client: The Nestle Company
Agency/StudiO: Port Miolla Associates
Art Director: Paul Port/Ralph Miolla
Client: General Foods Corporate Design
Center
Designer: Paul Port/Ralph Miolla
Illustrator: David Palladini
Submitted by: Port Miolla Associates
Agency/StudiO: Group Four, Inc.
Client: Bates Manufacturing
Agency/StudiO: Selwyn & Associates
Client: Royal Business Machines
Agency/StudiO: The Graphic Center
Client: G. Fox & Co.
Agency/StudiO: Creamer, Inc.
Client: Bostik
STATIONERY DESIGN
Finalist
Finalist
Art Director: Nick DiGiuseppe
Designer: Nick DiGiuseppe
Printer: North Castle Press
Production: Rossin Creative
Submitted by: Nick DiGiuseppe
AgencylStudio: Wondriska Associates
Art Director: Monica Wolff
Client: Connecticut A rt Directors’ Club
Printer: The Graphic Center
Production: Douglas Die Cutting
Merits
Design
Client: Stratton Forest
AgencylStudio: Wondriska Associates
Clients: United Technologies
The Travelers
AgencylStudio: Rumney Schiffer Graphic
Design
Client: Kayne & Company
AgencylStudio: Anita Soos Design
Client: Virginia Rudd
Design and Film
Client: The Connecticut Society of
Architects
Finalist
Art Director: Diana and Bob Appleton
Client: Diana and Bob Appleton
Designer: Diana and Bob Appleton
Typographer: Typo Art
Printer: Finlay Brothers
Production: Bob Appleton
Submitted by: Bob Appleton
AgencylStudio: FordlScott Transgraphics
Corp.
Clients: Barton, Scott & Meyer, Inc.
Schulman Realty Group
AgencylStudio: Ted Bertz Design, Inc.
Clients: Connecticut College
David Viens
AgencylStudio: Amster & Anthony
Advertising, Inc.
Clients: Design Centre
Saugatuck Gallery
TRADEMARK DESIGN/CORPORATE IDENTITY
Finalist
Agency/Studio: Peter Good/Graphic
Design
Client: Color MartlKay
Merits
AgencylStudiO: Bonnie Lang
Client: Coleco Industries, Inc.
Design
Client: Meeting House Players
AgencylStudiO: Babina Frisbie & Kraft
Client: BENMOR Development Corp.
AgencylStudiO: Concepts, Inc.
Client: Roberta Bromberg, Northeast
Utilities
AgencylStudiO: Bradford Advertising Inc.
Client: American Cruise Lines
AgencylStudiO: Douglas Comm.
Group Inc.
Clients: Connecticut On-Line
Computer Center
Mount Sinai Hospital
AgencylStudiO: MEI Associates
Client: MEI Associates
AgencylStudiO: Jack Hough /Issociares
Client: Dominion Terminal Associates
AgencylStudiO: Nathan Poellnitz
Client: Southern Connecticut State
University
AgencylStudiO: Halcyon Ltd.
Client: Joseph C. Camzaro Interests.
New Orleans, LA
AgencylStudiO: David Green
Associates, Inc.
Client: Main Enterprises
AgencylStudiO: Amster & Anthony
Advertising, Inc.
Client: Saugatuck Gallery
CONSUMER COLLATERAL
4 colors or more
Finalist
Agency/studio: Wondriska
Art Director: Stephanie Jerenzio
Client: The William Benton Museum of Art
Copywriter: Jack D. Flam
Designer: Cathy Falwell
Typographer: University Publications
Printer: li/leriden Gravure Co.
The One
Client: United Technologies for The Aldrich
Gallery
Copywriter: Dorothy Mayhall
Printer: The Eastern Press. Inc.
Merits
Agency/StudiO: Naftzger & Kuhe
Client: Aeromarine
Agency/Studio: Ken RicklefslAdvertisingMarketing
Client: Boca Grove Plantation
Agency/Studio: Harland-Tine
Client: Society for Savings
AgencyStudiO: John Alves
Client: Trinity College
Agency/Studio: David Greene
Associates. Inc.
Client: Main Enterprises
Agency/Studio: Douglas Comm.
Group. Inc.
Client: University of Hartford
Agency/Studio: Cory Type & Design
Client: Antinozzi Associates
TRADE/INDUSTRIAL/
TECHNICAL/COLLATERAL
3 colors or less
SYOUR
COMPANY
MAKE ANY OF THESE
COMMON AND COSTLY MISTAKES
IN ITS INTERNATIONAL MARKETING
---------------------------------------------- , --------- j
------------------------------------------------
The One
Welinder, Inc.
Designer: Tom Roth
Submitted by: Anderson. Lembke,
Welinder, Inc.
CONSUMER COLLATERAL
POINT-OF-PURCHASE
3 colors or less
Merits
M erit
Merits
Agency/StudiO: Wondriska Associates
Clients: The William Benton Museum
of Art
United Technologies for National
Museum of American Art
Agency/Studio: Joan Walden Enterprises
Client: Shelly's Downtown Deli
Agency/Studio: Jack Hough Associates
Clients: Dominion Terminal Association
Weatherby Associates
Xerox Corporation
Agency/Studio: Mason & Madison
Client: Saab-Scania of America
Design
Agency/StudiO: Jonathan Wisconsin, Inc.
Client: Fairfield University
Agency/Studio: Optima Design Group
Client: Mitchell Hutchins Paine Webber
Agency/StudiO: Lardis, McCurdy &
Company
Client: Derby Savings Bank
Agency/Studio: Ted Bertz Design, Inc.
trade/ in d u s tr ia l / technical / collateral
4 colors or more
The One
r:
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II
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Art Director: John Clark
Client: Gant
Copywriter: Fran Dickinson/J. Carlson/
S. Rzymski
Photographer: Eric Schweikhardt, Bruce
Laurance, Myron
Finalist
Art Director: James M i ho
Copywriter: Tom Mann
Designer: James Miho
Photographer: John Running and
Edward Curtis
Typographer: Justified Type
Printer: Acme Printing Company
Submitted by: Champion International
Corporation
SI’R tN G u > 8 5
Merits
Agency/studio: Keiler Advertising
Client: Sikorsky Aircraft
AgencyiStudiO: Coleco Industries. Inc.
Client: Coleco Industries. Inc.
AgencyiStudiO: Wondriska Associates
Client: Urban Investment &
Development Co.
AgencyiStudiO: Harry Rich Associates. Inc.
AgencyiStudiO: Lowengard & Brotherhood
Client: Mark Levinson -
AgencyiStudiO: STG Marketing Comm.
Client: Gesswein
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TRADE/INDUSTRIAL/TECHNICAL/COLLATERAL
4 colors or more
Cî0olOoftts
Finalist
InW
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Art Director; Janies Miho
Copywriter: Tom Mann
Designer: James Miho
Typographer: Lettick Typographic
Printer: Lasky Company Millburn, NJ.
Submitted by: Champion International
Corporation
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Merits
AgencylStudiO: Louis Kelley Associates
Client: MeteorlSkelly
AgencylStudiO: Frank C. Lionetti Design
Client: GTE Corporation
Finalist
Design
AgencylStudiO: Mason & Madison
Client: Corbin/Emhart
AgencylStudiO: Jack Hough Associates
Client: Potlatch Corp.
AgencylStudiO: Edward Paulsen
AgencylStudiO: Larry Yang
Client: Champion International Corp
SELF PROMOTION
The One
Art Director: Elite MacDougall
Client: Ellie MacDougall
Copywriter: Ellie MacDougall
Designer: Fotofolio
Photographer: Richard Kalvarl
Harry Shunk/Bill Owens
Printer: Rapoport Pnnting Corporation
Submitted by: Ellie MacDougall
Finalist
Agency/Studio: The Maine Line Co. Inc.l
Wondriska Associates
Client: The Maine Line Co. Inc.
Illustrator: William Wondriska
Printer: Pen-More Printing
Merits
Agency/Studio: Louis Kelley Associates
Client: Ficara Studios Ltd.
Agency/Studio: Herlin Press, Inc.
Client: Herlin Press, Inc.
Agency/StudiO: Anita Soos Design
Client: Sean Kernan
Agency/Studio: Sundberg, Mills &
Demougeot
Client: Sundberg, Mills & Demougeot
Agency/Studio: Naftzger & Kuhe
Client: Naftzger & Kuhe
Agency/Studio: Cronin and Company Inc.
Client: Cronin and Company Inc.
Agency/StudiO: Lessner Slossberg Gahl
& Partners
Clients: Lessner Slossberg Gahl & Partners
Tom Derby Photography
Agency/Studio: Adams, Rickard &
Mason, Inc.
Client: Adams, Rickard & Mason, Inc.
Agency/Studio: Nicki Adler Design
Client: Herlin Press
Agency/Studio: Design Services
Client: Design Services/American Can Co.
SELF PROMOTION
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Chatfieic) I’aper Company
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11
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17
18
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21
22
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28
29
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Finalist
Design
Client: Herlin Press— Calendar
Printer: Herlin Press
Finalist
10
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Agency/Studio: Bachman & Cundy
Art Director: Tom Bachman
Client: Chatfield Paper Company
Designer: Tom Bachman
Photographer: Tom Bachman
Printer: Horton Printing
Production: Roxanne Bailey
Submitted by: Roxanne Bailey
POSTERS
4 colors or more
Finalist
Art Director: Bob Appleton
Client: The Wadsworth Atheneum
Copywriter: Andrea Miller-Keller
Designer: Bob Appleton
Illustrator: Bob Appleton
Printer: Finlay Brothers &JME Graphics
Production: Wondriska Associates
CONNECTICUT
PAINTERS 7+7+7
Merits
POSTERS
Clients: Connecticut Opera
Womens' Committee of the
Wadsworth Atheneum
Sikorsky Aircraft
3 colors or less
AgencylStudiO: DeCicco Design
AgencylStudiO: /Etna Life & Casualty
Client: /Etna Life & Casualty
Design
Clients: Connecticut River Festival
Association
Hartford Stage Company
United Technologies for Long
Wharf Theatre
Client: C onnecticut College
WADSWORTH
ATHENEUM
ARCHITECTURAL GRAPHICS
AND SIGNAGE
M erit
Merits
Clients: University o f Connecticut—
Department of Art
The Benton Ivluseum
Peace Train
AgencylStudiO: Optima Design Group, Inc.
Client: Research Publications
AgencylStudiO: John Alves
Client: Capital Region Conference of
Churches
AgencylStudiO: Nathan Garland Graphic
Design and Film
Clients: ITT
Yale Divinity School
AgencylStudiO: Peter NuhnlGraphic
Design
Client: Brian Alden, Inc.
AgencylStudiO: ARTeffects
Client: Wizard's Arcade
%
i: 4
“An art director, has to un
derstand that good commu
nication does not come just
from good design. It ’s got to
be a melding of outstanding
copy and outstanding de
sign. If the design and the
copy work together, you’ve
got a successful piece. ”
John Sellers
John Sellers has received
more than 100 awards for
his paintings and advertis
ing work. A prolific builder
o f doll houses a nd sail
boats, he landed his first
advertising jo b with the
M acD onald and Saussy
Advertising Co. as the as
sociate creative director—
after applying for a jo b as a
copywriter! A native o f Ala
bama, M r Sellers is a Pro
fessor o f Art, Chairman of
the D epartm ent o f Visual
Com m unication a nd head
o f the Advertising Design
Program at Syracuse U n i
versity In addition to n u
merous honors for his
work, he has served as a
ju d g e for m any a rt direc
tors shows a nd as a
lecturer at colleges and
universities.
"The question that I have
is, does everybody fee! that
way Is there an audience
out there that looks at the
ad that I thought was ter
rific and says ‘God, what
the hell is that?’ And that
some person looks at the
ad I don’t like and says 7
like that a d ’.”
‘‘There were three or four
things that last time around
that I just stared at and
said ‘That’s pretty damned
good, you couldn’t do bet
ter than that. I wish I ’d
done that’. But, as far as
the bad stuff goes, you
walk right by it. ”
Michael Weymouth
In 1973, M ichael Wey
m outh founded his own
firm in Boston, Weymouth
Design, Inc. Since that
time, he has garnered an
impressive list o f awards
including New England
Hatch Awards and recogni
tion in the Boston A rt Di
rector's A n nual Show. M r
Weymouth designs Annual
Reports for 1 5 - 2 0 com pa
nies each year as well as
collateral material and cor
porate identity programs.
Am ong his clients are the
Cabot Corporation, General
Cinema Corporation and
Prime Computer, Inc.
RADIO CAMPAIGN
Game Room
WTXX-TV
Announcer:
Walter:
Jennie honey...
Jennie:
Yes Walter honey.
Walter:
Are you doing anything?
Jennie:
I'm doing something colorful with the lima beans,
but I don't think it works honey, w h a t ’s up?
Walter:
Wanna see a movie tonight?
Jennie:
What time?
Walter:
8:00
Jennie:
T h a t ’s two minutes from now, Walter.
Yeah, then about midnight we can watch the
all night movie.
Jennie:
You're talking WTXX TV 20 here, aren't you
Walter?
Walter:
It's your movie station.
Jennie:
Good, I can wear my big new hat, because there'll
be nobody behind me.
(SFX: DRAPES SLIDING OPEN)
Newton;
Excuse me, I c a n ’t see.
Jennie:
Gasp, oh neighbor Newton.
Walter:
What are you doing behind the drapes?
Newton:
Practicing voting.
Walter:
Well, we're going to watch the TV 20 Movie Rendezvous.
Newton:
That's the one I invited your mom over to see.
Walter:
Here?
Newton:
("ALIEN" SFX)
Gordon
Earthling
Gordon
Earthling
Gordon
Walter:
Earthling
Gordon
Earthling:
Gordon
Earthling
Gordon
Earthling:
Walter:
Hi Mom.
Walter:
Mom:
Jennie:
Mom:
Walter:
Mom:
Walter:
Mom:
Walter:
Mom:
Walter:
Announcer:
Walter:
Mom:
Walter:
Mom:
Gordon Flash.
to earth.
I remember the last time you came
To check out the Game Room at Connecticut Golf Land.
Wow, what brings you back?
Space talk has it there's lots of excitement going
on at the Game Room and that disc jockey, earth
clone Mike Adams is involved.
That's right, we're giving away five ColecoVision
Video game systems...
I want revenge...
Huh?
Revenge... I'm going to beat the earth clone and
win o n e .
Well, that's just one of the ways you can win.
Anyone can win a ColecoVision, simply be registering
at the Game Room.
Or by scoring 20,000 points on
select games during the hours of 1-5, Monday through
Friday.
Or by beating the earth clone.
I want revenge.
I want revenge.
Beam yourself over to the Game Room and register
to win one of five ColecoVision Video game systems.
The Game Room at Connecticut Golf Land on Routes
83 and 30, Vernon.
Next to Quality Inn.
Hello Walter.
(simultaneously) She's here.
Jennie;
Gordon Flash
Or by beating the earth clone.
Gordon
Jennie:
Mom:
I'm back!
Holy Space Cadets, i t 's ...i t 's ...
Gordon
(SFX: DOOR OPENS)
Mom:
Hello Earthlings,
Earthling
Announcer
Right.
Time once again for the adventures of Gordon Flash
and the Game Room at Connecticut Golf Land.
Hello,.u h . ..
Jennie
My wife Jennie, my mom.
Ah, you have your hat on...
Finalist
Agency/Studio: Andy Zeldin Advertising
Client: Game Room at Connecticut
Golf Land
Copywriter: Andy Zeldin
Production: Mike Adams
Production: Andy Zeldin
Yes, so nice...
You must be leaving, good-bye.
We're married mom.
Still?
Yea.
Everybody sit down.
Right.
I'm going to turn on WTXX TV 20, because it's
time ta-ta-ta-ta-ta-ta
Oh, there it is.
Tonight at 8:00 on Channel 20 George Siegel is a
flimflam artist, Goldie Hawn is the dutchess in
"The Dutchess and the Dirtwater Fox." Then watch
News, Hitchcock and Twilight Zone on your free
movie station WTXX.
Well movie's over mom, going home?
Walter,
I didn't raise you to be rude.
I'm sorry.
Now shut upl
Finalist
Client: WTXX-TV Channel 20
Copywriter: Walt Kraemer
Production: The Nineteen Studio
Submitted by: Michael Watt
RADIO COMMERCIAL
Merits
Agency/Studio: O'Neal & Prelie
Client: Nimbus Bedrooms
Agency/Studio: O'Neal & Prelle
Client: Acme Auto
TELEVISION COMMERCIAL
The Travelers
TheTiavdCTSj
Sectlw\bfcwR«es
.iriA i:
The One
Agency/Studio: Ally & Gargano
Art Director: Ally & Gargano
CHer)t: The Travelers
Copywriter: Ally & Gargano
Designer: Ally & Gargano
Submitted by: George Thompson
TELEVISION COMMERCIAL
Connecticut Chevy Dealers
American Cancer Society
Finalist
Finalist
Agency/studio: Naftzger & Kuhe
Art Director: Naomi Lerner
Client: Conr)ecticut Chevy Dealers
Copywriter: Phil Clement
Production: Duck Productions
Submitted by: Naftzger & Kuhe
Agency/Studio: Motion, Inc.
Client: American Cancer Society
Copywriter: MichaelJann/Rob Ringle
Submitted by: O'Neal & Prelle
TELEVISION CAMPAIGN
Connecticut Chevy Dealers
Home Front Centers
Finalist
Finalists
AgencylStudiO: Naftzger & Kuhe
Art Director: Bill Bouley/Naomi Lerner
Client: Connecticut Chevy Dealers
Copywriter: Phil Clement
Production: Cin Com Productions/
Duck Productions/Ball & Chain Studios
Submitted by; Naftzger & Kuhe
Art Director: Mike Murphy
Client: Howmet-Home Front Centers
Copywriter: Cray Cyphers
Production: Jim Paisley Films
Submitted by: TCI Advertising
MULTI-MEDIA CAMPAIGN
Finalist
AgencylStudiO: Keiler Advertising/
A.P.A. Studios
Art Director: Sue Prentice/Don Wilson
Client: Connecticut National Bank
Copywriter: Mel Maffei, Jack Soos
Production: Jack Soos. Mike Scricco
Submitted by: Keiler Advertising
1 9 8 2 -1 9 8 3 OFFICERS AND
BOARD OF DIRECTORS
PRESIDENT
M onica A. Wolff
VICE-PRESIDENT—
OPERATIONS
Anita Karsky
VICE-PRESIDENT—
COMMUNICATIONS
Paula M cNam ara
TREASURER
Pat Pollard
SECRETARY
Dave Van de Water
PAST PRESIDENT
Paul Guertin
DIRECTORS
Jeffrey A bbott
Randall Gilman
Scott Glaser
Bruce H uffaker
Anna Lafferty
N aom i Lerner
Tom Morin
Susan Quirk
Anne-M arie Scarano
Linzi Sorter up
STAFF COMMUNICATIONS
DIRECTOR
Liz Talbot
THE ONE SHOW
Chairperson: Anita Karsky
Judging Committee:
Roxanne Bailey
Co-chairperson
Pat Pollard, Co
chairperson
Carol Bateson
Jack Lardis
Anne-M arie Scarano
Paul Guertin
M onica Wolff
Screening
Committee: Peter Good
Bob Appleton
Publicity: Steve Conroy
Mailing Coordinator: Ellen
Smith
Hanging: Dave Van de
Water
Sandi Plumley
Liz Rak
Ruth Kurle
Carlos Mozo-Savaria
Pam Adam
Entertainment: Linzi
Sorterup
Reservations: Liz Talbot
Audio Visual/Channel One
Written a nd Produced by:
Jack Soos
Keller Advertising
Associate Producer and
A rt Director: Susan Quirk
Keiler Advertising
Still Photography and
Anim ated Graphics:
Ulsaker Studio
Audio Production:
Producers Two, Inc.
Video Editing: Motion, Inc.
Set Design: David Johnson
Show Manager: Dale
Ludwig
Live-Closed Circuit Video
Feed: SETCO
Call for Entries, Invitation,
Awards Book a n d Awards
Certificates designed a nd
coordinated by D ecker
Guertin & Cheyne
Call for Entries
Typography: Eastern
Typesetting Company
Printing: The Graphic
Center
Paper: Lindenm eyr Paper
Company
Invitation
Typography: Eastern
Typesetting Company
Printing: Finlay Brothers
Company
Paper: Simpson Paper
Video Tape: WFSB-TV
Collation: DG&C Staff
Award Certificates
Typography: Eastern
Typesetting
Printing: Finlay Brothers
Company
Calligraphy: Carol Bateson
Michelle
Mazarella
P. J. Prokop
Awards Book
Typography: Eastern
Typesetting Company
Printing: Allied Printing
Services Inc.
H ot Stamping:
Lehman Bros., Inc.
Binding: H artford Bindery,
Inc.
Entry Photography:
Photography Associates
Judges Photography:
Ulsaker Studio
Copy Coordinator:
P. J. Prokop
Name Tags
P&J Graphics with Printing
Live Poster
Design: Dave Van de Water
Screen Printing: Fepco
Newsletter
Photography: Jack
M cConnell
Design and photography:
B ob Appleton
Copy: Paula M cN am ara
Typography: Eastern
Typesetting
Illustration: Diana MinisciAppleton
Printing: New England
Offset
Paper: Rourke Eno
Membership Application
Concept and a rt direction:
Jeffrey A b bott
Concept and copy: Lou
Schiavone
Production: Christina M.
Gallagher
Typography: Eastern
Typesetting
Paper: Lindenm eyr
Printing: Davidson &
M cKirdy
Stationery
Design: William Wondriska
Typography: Eastern
Typesetting
Printing: The Graphic
Center
Diecutting: Douglas
D iecutting
Paper: Strathmore
Paper Co.
October Invitation—
Mosconi
Copy: Valerie George
Design: Randall Gilman
Typography: Eastern
Typesetting
Stats: Visual Grafics
November InvitationDolphin Computergraphics
Coordination: Anna
Lafferty
Design: Tom Morin, Jack
Hough Associates
Printing: Hamilton Press
Paper: Rourke Eno
Typography: Production
Typographers
December Invitation—
Christmas Party
Design: M onica Wolff
Illustration: Cathy Ealwell
Printer: Am erican Quik
Print
Typography: Eastern
Typesetting
January Invitation— Clios
Concept a nd production:
Naftzger & Kuhe
Talent: Joanna Lawrence
Agency, Johnston Agency
Models
Location: University o f
H artford
Photography: Frank
Marchese
Printing: Commercial
Offset
Typography: Eastern
Typesetting
February Invitation— After
Five
Design, copy and
production: Adams
Rickard & Mason
Photography: Tom Derby
Typography: Typographic
House
Paper: Lindenm eyr
March Invitation— Andriulli
A rt direction: Randall
Gilman
Illustration: Merle N acht
Copy: Paula M cNam ara
Printing: Horton Printing
Paper: Chatfield Paper
Typography: Eastern
Typesetting
April Invitation— Mo
Lebowitz
Design and copy: Jonathan
Rickard
Typography: Typographic
House
May Invitation— Richard
Hess
Design: Peter Good
Painting: R ichard Hess
Color separation: Gamma
One
Typography: Eastern
Typesetting
Printing: Craftsmen Litho
Paper: Lindenm eyr
MEMBERSHIP
Jeffrey A b b o tt
Tom Adkins
N icki Adler
Frank Alcorace
John Alves
Edward Am ster
Bob Appleton
Diana Appleton
David A rcham bault
Frank Armstrong
Edward Augeri
Jay Babina
Roxanne Bailey
Carol B ancroft
David Banks
Carol Lynn Bateson
Marie Bavolack
Cynthia Ann Bazzano
Ted Beaudin
James B ennett
Bonnie Berk
Garth B e rtini
Ted Bertz
Peter Billard
Molly Birenbaum
Tom B ittel
Lynda A. Black
Karen Silver Bloom
Frank Blum e
Barbara Bodnar
Linda Boisvert
William Bottomley
Cheryl B ouchard
Bill Bouley
Neil Bowman
William Boyd
Wil Bradford
R ichard Brainard
Lisa Breed
Susan Brennan
Barry Bridges
Sande Bristol
Dan Brown
Karen Owen Buckley
M ary A nn B u m p
Paul B u rn e tt
Janet Caldwell
Tom Carey
Sally Carr
Paul Carrier
Don Carter
Nena Cassedy
Juan Castillo
M ark Cestari
Janice Chillemi
M arna G. Clarke
Phil Clement
Alan Colavecchio
Linda Colebrook
Anthony Collins
Jim Coon
Dorothy Cooper
Roger Core
Edward Cotter
Vic Damon
Je ff DeBlasio
Darrell Decker
Karin Deeks
Pasquale Delvecchio
M ary deM anby
Tom Derby
Jeanne Desmond
Frank DeStefano
Ken Devoe
A m y deZinno
R ichard deZinno
Lou DiBacco
Fran Dickinson
Danielle Dimston
Gerhard Doering
Stan Domian
Donna Donovan
Beverly M icks Downing
Carol Dronsfield
Peter Drost
Catherine Dudley
Beth Ellis
Bob Englehart
Jerry Esposito
Evelyn Evagash
Cathy Falwell
Joe Fama
N ancy Jo Fanaro
H arold Farrell
Flarriet Fein
AI Ferreira
Sal Ficara
Jim Flora
A nn Fitzpatrick
Bob Foggitt
W oodruff Ford
Steve Fortado
John Fournier
Annie Fox
Robert Frankes
M ichael G. Frisbie
John Gahl
Paul Gaj
Bob Gallagher
Z igm und Garbiel
Nathan Garland
R obert Genovesi
Randall Gilman
Scott Glaser
James Glenn
Tom Goddard
Gary Goldberg
Linda Goldsmith
Jan Good
Peter Good
Gayle Gordon
Jim Gordon
Susan Granger
Cynthia Gray-Oshinskie
Barbara Greene
Corliss Gross
Thierry Guerlain
Paul Guertin
Robin Flail
Lisa Flamm
Ross Hancock
Bob H a nd
Joan Hanley
N ancy Hare
N ancy Hassard
Lauritz A. Henton
George Herrick
Ed Hicks
Bill H ill
Christopher Hoeler
Karen H offm an
Joe Hoke
Tom Honan
Tom Hopkins
Rod Horne
Jack Hough
Christina Howe
A m y H u b b a rd
M arion H u b b e ll
B ruce H u ffaker
R obert H u fsm ith
R obert H u n t
John Huss
Linda B. Jackson
Stanley Jesudowich
John M ichae l Jeziemy
A m y Jo Jim isonM cD e rm o tt
John Johnson
M arcy Juran
Cilia Jury
Corry Kaeser
Jant Kanca
N a om i Kantrow
Anita Karsky
Barry Katz
Edward L. Kaufm ann
Gil Keegan
M ichae l Kelly
Sean Kernan
Kathy Kim ball
Blanche Klein
Karen Kleinerman
Joe Klim
Paul Klim
Bill Knight
Sy Kravitz
Tom Kronenberger
James Kuhe
Clare Kulle
Anna Lafferty
Bonnie Lang
Jack Lardis
Philip LaRose
H e idi Lawrence
Joanne Lawrence
Paula Kampe Lawyer
M ike Lefebvre
Susan Leggitt
N a om i Lerner
James Lincon
Frank Lionetti
R obert Lipira
Jerry Lodynsky
Phil Lohman
Bill Lord
Ellie M acDougall
Frank Macres
Russ Madison
Susan M aher
A rp a d M akay
N orm an M analy
Ed M anning
Susan M ansfield
Frank M archese
Jack M arinelli
Warren Markey
Barbara M arks
Rose M arquis
Allison M arrone
Stephen M artin
Dave M artino
Laurie Matthews
Charles Mays
H unna Mays
M ichelle Mazzarella
Marie M cC afferty
Susan M cCarthy
Jack M cConnell
Paul McCullen
Virginia McCullough
Tom M cD onald
Jane M cM ullen
Paula M cNam ara
M allory M ercaldi
Ralph Miolla
Steve M oran
N.D. Morgan
Tom Morin
D onald Morrison
Roger M osconi
Carlos Mozo
Lucille Mulligan
David Lloyd M urp hy
Peter Nam
Debra Napolitano
Leslie Nastahowski
Don N e d d
Tim Nighsw ander
Peter N u hn
Laura Offenberg
Linda Olender
Eileen O'Rourke
M ichael Ostro
Barbara Ouse
Kay Page
Susan Pappas
Janice Pasqua
Ted Paulsen
Shirley Pease
Paul Pedenski
John Pelley
Bob Pennor
Alfred Perry
Karen Pfiuger
Carmine Picarello
S. Huntley Pierson
Fred Planck
Sandra Plumley
Tony Polizzi
Pat Pollard
Louis Pompei
B ill Poole
Paul Port
Bob Pratt
Cathy Preusse
PJ. Prokop
Lynn D. Pugh
Bill Puttre
Tom Pyle
Susan Quirk
Liz Rak
Bruno Ratensperger
Steve Rice
Robert Joseph Rich
Jonathan Rickard
Jim Rigby
Roger Riley
Carol Robbins
Jean Robert
Judy Robertson
Joyce Robillard
Joanne Roccapriore
Karen Romanelli
Jane Ronayne
Ian Ross
Tom Roth
Marilyn Rothstein
Dennis Russo
Erin Ryan
Irene Salvatore
Vicky Sanclemente
Rosemary Sandberg
Sandy Sandusky
Laura Sax
Anne-M arie Scar a no
Kathe Scherr
Lou Schiavone
Deirdre Schiffer
Lynn Schultz
Elissa Schwartz
Lou Scinta
Roy Scott
William Seekarp
Paul Selwyn
Charles Shanner
James Shannon
Andrey Shashok
Janet Shimshok
Patricia Shoemaker
Jon Sinish
Ralph Skogen
Laurie Smethurst
Bob Smith
Ellen Smith
Janice Smith
Jordan Smith
Katie Smith
Steve Smith
Anita Soos
Linzi Sorterup
Karen Spencer
Cecelia Stevens
John Stevenson
Use Stryjewski
Barbara Sudick
M ichael Sundra
Liz Talbot
Joe Tangari
Joe Tantillo
Phyllis K. Tela
Patricia Teller
Elisa Tenenbaum
Barry Tenin
Linda Tenukas
Ed Thomas
Kathleen Cronin Tinkel
Patricia Todisco
M ichael Toti
Yoshi Tsuyuki
Cheryl Tucker
Sue Tyska
M ichael Ulsaker
Dave Valuckas
Hope Van A m berg
Jim Van Am berg
Dave Van de Water
Iris Van Rynback
William Van Saun
Carol Wade
Nancy Wade
Jim Wagner
Joan Walden
Rosemary Wall
N a nci Warenda
Linda Weisenberg
R ichard Welling
Frank White
Heather Whitman
Pam Williams
Bill Wilson
Susan Winchell
M onica A. Wolff
William Wondriska
Deby Wood
Jerry Wood
Diana Wynn
Andy Zeldin
Virginia Zic
Phil Z im m erm an
Ronald Zollshan
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1983 - Connecticut Art Directors Club | CADC

Transcription

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1985 - Connecticut Art Directors Club | CADC