VERO K-PAK IN

JANUARY / FEBRUARY 2012 PROMOTIONS
It’s your
time to…
re-discover
VERO K-PAK
IN
2012
Shop
the Joico &
K-PAK Winter
Liter Sale
TRY NEW
Indulge in
Volume Retail Promotions
FOR REGISTERED V.P. SALONS ONLY
This complete promotion is designed
for your Joico VP Display* to create
maximum awareness and sell-through.
year
new
new
style
STYLING GEL, 250ml
FINISHING SPRAY, 300ml
PLIABLE PASTE, 100ml
Salon VP Price:
$5.99/ea
Salon VP Price:
$5.99/ea
Salon VP Price: $5.99/ea
Salon Reg: $8.32
Special Retail: $9.99/ea
Salon non-VP: $6.58
Salon Reg: $8.32
Special Retail: $9.99/ea
Salon non-VP: $6.58
V.P. OFFER
TENT CARD
HEADER CARD
newyear
new
style style
9
newyear
new
$ 99
each
PLUS WHEN A REGISTERED VP SALON PURCHASES
THE FULL RECOMMENDED MIX THEY RECEIVE:
• 1 • 1 • 1 • 1 • 1 • 1 – FREE JOIGEL FIRM liter for stylist’s use
– FREE JOIFIX FIRM liter for stylist’s use
– NEW SMOOTH CURE SHAMPOO 50ml
– NEW SMOOTH CURE CONDITIONER 50ml
– NEW SMOOTH CURE TREATMENT 50ml
– NEW SMOOTH CURE THERMAL SPRAY 50ml
215.64
$
(Salon Special Price)
Salon Value: $325.68
POTENTIAL PROFIT: $144.00
* The VP display is the property of Joico Canada and can be repossessed at
any time should Joico VP only products not be featured on the VP stand.
each
Salon Reg: $10.50
Special Retail: $9.99/ea
Salon non-VP: $6.58
To fully benefit from the V.P. Program,
the recommended salon purchase is:
• 12 – JOIGEL FIRM 250ml
• 12 – JOIFIX FIRM 300ml
• 12 – Design Collection Pliable Paste 100ml
9
$ 99
©2012 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
©2012 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
®
9
$ 99
each
TRY IT FOR $5.99
DUO LITERS
46% OFF
BLOWDRY SPRAY
Save 28% on the purchase
of each K-PAK Quadraion
BlowDry Spray, 150ml
Salon Price
Salon VALUE
$
$
5.99ea. 8.32ea.
29%
RETAIL PriceRETAIL VALUE
10.00ea. $
13.90ea.
$
savings
Save 46% on the purchase of
K-PAK and K-PAK Color Therapy Shampoo
& Conditioner Duo Liters!
46%
savings
Salon Price
28.74ea.
$
Salon VALUE
53.18ea.
$
RETAIL PRICE
47.99ea.
$
RETAIL VALUe
88.80ea.
$
Big SIZE
Indulge
BIG
SAVINGS
BONUS SIZE K-PAK RECONSTRUCTOR
IN NEW
RECEIVE 100% MORE
KPAK REVITALUXE
product free with the purchase of each
K-PAK Deep-Penetrating Reconstructor, 302ml
Salon Price
Salon VALUE
$
$
Salon Price
12.60ea.
$
12.87ea. 25.74ea.
Salon VALUE
14.95ea.
RETAIL PriceRETAIL VALUE
21.50ea. $
$
43.00ea.
$
RETAIL PRICE
21.00ea.
$
BONUS SIZE K-PAK RECONSTRUCTOR
RETAIL VALUe
RECEIVE 25% MORE
24.00ea.
$
product free with the purchase of each
K-PAK Intense Hydrator, 313ml
Salon Price
Salon VALUE
$
$
12.13ea. 14.79ea.
RETAIL PriceRETAIL VALUE
20.25ea. $
25.20ea.
$
JOICO.COM
16%
savings
17%
save
NEW
Buy 5 of
the same
$
$
$
$
SMOOTH CURE 37.85/6 12.65ea. 44.90/6 14.99ea.
products
and receive $
59.75/6 $19.95ea. $50.85/6 $16.95ea.
1 FREE
Smooth Cure Shampoo, 300ml Salon PriceRETAIL PRICE
Smooth Cure CONDITIONER, 300ml
Salon PriceRETAIL PRICE
Smooth Cure Leave-in Rescue Treatment, 100ML Salon PriceRETAIL PRICE
Smooth Cure Thermal
Styling Protectant, 150ml
Salon PriceRETAIL PRICE
Artist
Pick
Big
Nothing glosses hair as
beautifully or weightlessly
as this­­–a must have for
every hair type!
JOICO
of the
MONTH
Damien Carney
JOICO INTERNATIONAL ARTISTIC DIRECTOR
Salon Price
Salon VALUERETAIL PriceRETAIL VALUE
$
$
5.99ea. 12.87ea.
10.00ea. $
54%
save
• Protects, polishes & seals the cuticle.
• Helps prevent split ends & smoothes frizz.
• Nourishes & moisturizes without weighing hair down.
21.50ea.
$
FIRM CLASSIC
FIRST TIME EVER
K-PAK PROTECT & SHINE SERUM
Try K-PAK Protect & Shine Serum for only $5.99—a savings of 54%!
SIZE BIG
SAVINGS
BONUS SIZE JOIMIST
Receive 66% more product
FREE with the purchase of each
Joimist Firm CLASSIC, 500ml.
Salon Price
Salon VALUE
$
$
11.95ea. 19.85ea.
RETAIL PriceRETAIL VALUE
19.95ea. $
33.00ea.
$
BACK-TO-SCHOOL
SAVINGS
Save up to 54% on JOICO shampoo or
conditioner liter duos.
CHOOSE FROM:
Moisture Recovery
Color Endure
Color Endure Violet
Body Luxe
Daily Care Balancing
Daily Care Conditioning
NEW Smooth Cure
Salon PriceRETAIL Price
20.00ea. $33.40ea.
$
54%
save
up to
Salon VALUE
39.30-$43.50ea.
$
25%
save
Save 25% on the purchase of each Spiker,
500ml, with the purchase of 12 tubs receive
12 ICE re-usable bags.
*while quantities last
cool
savings
Save 20% on the purchase of select open stock
I-C-E Hair styling products.
Salon SALONRETAILRETAIL
Price VALUE Price
VALUE
CHOOSE FROM:
Various Spiker Colorz Styling Glue*, 50ml
Molder Matte Texture Cream, 100ml
Distortion Styling Gum, 100ml
Modifier, 125ml
*Colorz include: blue, white,
red, metallix gold, metallix
green and metallix blue
$7.15ea. $9.56ea.
$7.66ea. $9.57ea. $12.76ea.
$9.58ea. $11.97ea. $15.96ea.
$7.18ea. $8.97ea. $11.98ea.
$5.72ea.
$11.95ea.
$15.95ea.
$19.95ea.
$14.97ea.
20%
save
JOICO.COM
Salon Price
Salon VALUE
$
$
17.95ea. 23.95ea.
RETAIL PriceRETAIL VALUE
29.95ea. $
39.95ea.
$
Are your
clients aging
graylessly?
Youthful, healthy
hair begins with
the decision to defy
the effects of time!
When graying hair needs TLC,
Age Defy delivers:
- Unparalleled Texture & Softness
- Long-lasting Luster & Shine
- Incredible Coverage
Joico Vero K-PAK Color
Spokesperson says
For graying clients, it’s about
covering gray and so much more. A top
quality, professional haircolor service also
offers the client shiny, soft, natural-looking
hair. Joico Vero K-PAK’s wonderful
Age Defy Series restores the bouncy,
youthful-looking hair that women
demand and deserve!
Defy…gray color
Defy…coarse texture
Defy…dullness Defy…damage
Age Defying Science:
3-Defense Technology™
Time-released lipids + Essential amino acids +
Bio-mimetic ceramides = superior condition
and manageability
INSTRUCTIONS FOR USE
Award-Winning
Quadramine Complex®
Molecularly diverse keratin protein = reconstruction,
strength, and long-lasting protection from the inside out
veroxide usage & Timing
VEROXIDE
mixing & application
Vero K-PAK Color Age Defy Series can be mixed using a bowl
and
SÉRIE brush and/or applicator bottle.
AGE DEFY
VEROXIDE
vero K-paK Color age defy is mixed 1:1
[Equal parts Vero K-PAK Color and 20
Volume (6%) Veroxide]
14 NEW shades!
AGE DEFY
SERIES
NN+
10
VEry light
Na+
Natural Natural sEriEs
Natural ash sEriEs
NEW!
NEW!
VEROXIDE (%)
USAGE
TIMING
(WITHOUT HEAT)
20 Volume (6%)
Gray Coverage
45 minutes at
room temperature
Age Defy SerieS ShADeS Are DeSigneD for clientS with 50% or more
grAy hAir. if uSeD on clientS with leSS thAn 50% grAy hAir, color
enD reSultS mAy AppeAr one or more levelS DArker.
(+) Sign inDicAteS preSence of mAximum Dye loAD to enSure
complete coverAge on reSiStAnt grAy hAir.
For complEtE mixiNg, timiNg, aNd
applicatioN iNstructioNs, plEasE rEFEr to thE
VEro K-paK color systEm rEsourcE guidE.
post-Color service
Vero K-PAK Color Age Defy Series shades do not need to be
shampooed out after processing. Simply rinse well, towel dry,
and apply K-PAK Professional Cuticle Sealer for 5 minutes.
Rinse, towel dry, and complete with K-PAK Intense Hydrator
for 5 minutes. Rinse again, towel dry, and style with your
favorite Joico products.
Ng+
Natural gold sEriEs
Ngc+
Joico tEchNical support
hotliNE us / caNada:
(800) 44-Joico / (800) 445-6426
gc+
Natural gold coppEr sEriEs
Nr+
Bcr+
Natural rEd sEriEs
gold coppEr sEriEs
BroWN coppEr rEd sEriEs
NEW!
NEW!
10NN+
vERY LIGHT NATURAL NATURAL BLONDE
BloNdE
9NN+
9
9Ng+
LIGHT NATURAL NATURAL BLONDE
9gc+
LIGHT NATURAL BLONDE
Now featuring
32 intermixable
and naturally
hyper-reflective
shades
LIGHT GOLDEN COPPER BLONDE
light
BloNdE
SÉRIE
8NN+
8
8Ng+
MEDIUM NATURAL NATURAL BLONDE
8Ngc+
MEDIUM NATURAL BLONDE
AGE DEFY
Mixing
ratio:
8gc+
MEDIUM NATURAL GOLDEN COPPER BLONDE
VEROXIDE
pre-Color service
For optimum color results, complete steps 1, 2, and 3 of
the K-PAK Professional® Hair Repair System prior to color
application.
MEDIUM GOLDEN COPPER BLONDE
Mix 1-part Vero K-PAK
Color Age Defy Series
to 1-part Vero K-PAK
Color Veroxide.
7NN+
7
7Ng+
DARK NATURAL NATURAL BLONDE
7cg+
DARK NATURAL BLONDE
DARK COPPER GOLDEN BLONDE
AGE DEFY
SERIES
darK
BloNdE
6NN+
6
6Ng+
LIGHT NATURAL NATURAL BROwN
6Ngc+
LIGHT NATURAL BROwN
6cg+
LIGHT NATURAL GOLDEN COPPER BROwN
timing:
6Nr+
LIGHT COPPER GOLDEN BROwN
LIGHT NATURAL RED BROwN
light
BroWN
5NN+
5
5Ng+
MEDIUM NATURAL NATURAL BROwN
5Nrm+
MEDIUM NATURAL BROwN
5Nr+
MEDIUM NATURAL RED-MAHOGANY BROwN
MEDIUM NATURAL RED BROwN
5Bcr+
MEDIUM BROwN COPPER RED
mEdium
BroWN
4NN+
4
DARK NATURAL NATURAL BROwN
4Na+
4Ng+
DARK NATURAL ASH BROwN
4Ngc+
DARK NATURAL BROwN
VEROXIDE
mEdium
BloNdE
4NrV+
DARK NATURAL GOLDEN COPPER BROwN
4Brc+
DARK BROwN RED COPPER
DARK NATURAL RED vIOLET BROwN
darK
BroWN
VEROXIDE (%)
20 Volume (6%)
TIMING
(WITHOUT HEAT)
45 minutes at
room temperature
(+) Sign indicates presence of maximum
dye load to ensure complete coverage on
resistant gray hair.
3NVr+
NATURAL vIOLET RED EBONY BROwN
3
EBoNy
BroWN
Salon Price:
2Na+
vERY DARK NATURAL ASH BROwN
2
VEry darK
7.45/ea
$
agE dEFy BalaNciNg additiVEs
CLEAR CONTROLLER
GRAY CONTROLLER
RED CONTROLLER
5Nrm+
MEDIUM NATURAL RED-MAHOGANY BROwN
SHOwN ON LEvEL,
50% wHITE
SHADE NAME
SHOwN ON
wHITE HAIR
gray hair FiNdEr
SwATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS.
CONSULT THE vERO K-PAK® COLOR AGE DEFY SwATCHBOOK FOR A MORE ACCURATE GUIDE.
hair sWatch KEy
BroWN
FOLLOW US ON:
25%
50%
JOICO.COM
75%
90%
SALON OPENER
Save 31% on each VERO K-PAK Color Age Defy Series Salon Opener.
includes:
(26) NEW Pre-selected Vero K-PAK Color Age Defy Series shades*
(2) Vero K-PAK Color 20 Volume Veroxide, 950 ml
(1) Modular Tint Bowl
(1) Wide Tint Brush
(1) Narrow Tint Brush
(1) Measuring Beaker
(1) NEW Bottle Applicator
(1) NEW VERO K-PAK Color Age Defy Series Swatch Book
(1) VERO K-PAK Color Age Defy System Paper Swatch Chart
(1) VERO K-PAK Color System Resource Guide
193.70 SAVE
Salon Value: $279.50
31%
Salon Price:
$
*Shade listing (subject to change):
(2) 10NN+;(2) 9NN+; (2) 8NN+; (2) 7NN+; (2) 6NN+; (2)
5NN+; (2) 4NN+; (2) 4NA+; (1) 2NA+; (1) 8NGC+; (2)
6NGC+; (2) 4NGC+; (2) 5BCR+; (2) 4BRC+
January only
Receive (1) FREE VERO K-PAK COLOR
2012 SALON AGENDA with the purchase
of any (18) tubes of Vero K-PAK Color,
Chrome or Vero K-PAK Age Defy Series.
Salon Price:
Salon Price:
Salon Price:
116.10
$
134.10
$
103.50
$
VERO K-PAK
COLOR
VERO K-PAK
Age Defy
VERO K-PAK
CHROME
February only
Receive FREE a NEW Vero K-PAK Age Defy
shade swatch piece with the purchase of (12)
tubes of any NEW Vero K-PAK Age Defy Series.
Salon Price:
JOICO.COM
89.40
$
Ammonia-
Ammonia-Free
MINUTES
Sans ammoniaq
Éclaircit 1 niveau en 1
IN
LEVEL
LIFTS
BREAKER
IN
LEVEL
BASE
LIFTS
BREAKER
Lightening Liquid Color
Treatment
Sans ammoniaque
Ammonia-FreeBASE
BREAKER
The most convenient way to break the haircolor base, Vero K-PAK® Base Breaker lifts virgin hair 1
level in 10 minutes, making retouches between blonding services faster and easier than ever before.
Featuring reconstructive K-PAK® Technology, this ammonia-free formula leaves hair in healthy, shiny
condition.
IN
MINUTES
Ammonia-Free
MINUTES
LEVEL
IN
Features & Benefits
• Ideal for “breaking the base”– to soften contrasting
regrowth between blonding services
• 10-minute processing time
• Ammonia-free formula conditions and adds shine
• Ideal for most hair types on virgin hair
• Gentle
enough on hair to bleach or apply other hairSans ammoniaque
Éclaircit
1 niveau
en 10
minutesvisit
color
on the
same
LIFTS
With the purchase of 4 Veroxide
950 ml 20 volume, receive 2 Base
Breaker 59 ml products FREE
LEVEL
LIFTS
Éclaircit 1 niveau en 10 minutes
59 ml / 2 fl
K-PAK Technology
Reconstruct as you color with K-PAK’s
exclusive Quadramine Complex® to leave
hair in superb, shiny condition.
Sans ammoniaque
59 ml / 2 fl oz
59
ml
/
2
fl
oz
Éclaircit 1 niveau en 10 minutes
Salon Price:
27.96
$
Salon Value: $39.86
SAVE
30%
Three ways to use BASE BREAKER
1)For highlighting services on virgin hair, apply Base
Breaker all over, rinse and remove, and then apply
highlights.
2)For highlight retouches, apply Base Breaker to the
regrowth area ONLY before or after the highlights.
3) To soften the base re-growth between highlighting
service appointments.
Josée Renaud
“t
eam work is very
important, always
keep an open mind
and always set the
bar higher to outdo yourself”
– Josée Renaud
Josée Renaud
QUESTIONS
&
ANSWERS with
winner of the North American Vero K-PAK color competition
Please describe your
collection. Elegance is key
to my collection…whether
we are young or have more
experience, we can create a
great style with a flashy color
that provokes without offending and draws the eye in a
gentle manner.
How did you develop the
concept? I have the opportunity to travel to the United
States and Europe several
times a year and see what is
happening in hairdressing,
fashion and design. I put it
all in images and develop it
afterwards.
Where do you draw your
inspiratioN? European
trends really interest me
a lot, particularly the new
trends from London.
Who are your mentors? I
admire stylists with precision
and avant-garde ideas such
as Damien Carney, Vidal
Sassoon and Trevor Sorbie,
and two of my closest friends
in hairdressing in Québec,
Jacques and Daniel. Thank
you boys……
How do you stay motivated and creative? I am a
passionate person by nature
and very open minded. I
love everything that has to
do with fashion and I am an
avid consumer of fashion
magazines such as Vogue
and Harpers Bazaar…I surf
the net a lot as well and always keep my eyes open…at
any time I can be inspired by
nature, or architecture.... the
youth inspire me a lot too.
What guarantees the
success of a photo
shoot? It is important to be
well prepared, to have a positive energy and also a great
complicity with the models
and the photographer. But
most of all it’s about having
fun, going beyond our limits
and always seeing the bigger
picture.
What advice would you
give a stylist that is
thinking about doing a
photo- shoot? It is one of
the greatest experiences and
allows your creative side to
flourish. I would tell them to
surround themselves with
people with whom they have
a great synergy, a good team
to have even more ideas,
and also to take pleasure
and pride in their work.
JR
How was your experience
at Shoot Week in L.A? It
was one of the greatest and
most enriching experiences
I’ve had. I had the chance
to work with an incredible
team and of course Damien
Carney, Joico’s Artistic Director....everything I learned
contributed to the quality of
my work and made me want
to do it again in order to continuously better myself.
JOICO.COM
What did you learn? That
team work is very important,
to always keep an open
mind and to always set the
bar higher, to outdo ourselves.
DAILY CARE (continued)
*Unit Sugg.
K-PAK®
*Unit Sugg.
PRICEretail
PRICEretail
Balancing Conditioner 300 mL 7.78 12.99
Shampoo
50 mL
2.37 3.95 (formerly Lite)
liter 18.55 30.99
300 mL 10.00 16.75
gallon 44.00 73.50
liter 26.59 44.40
Conditioner 300 mL 8.98 14.99
Conditioner
50 mL
2.37 3.95 liter 22.75 37.99
(formerly ALTimaTM)
300 mL 11.97 19.95
Leave-In Detangler
300 mL 8.98 14.99
liter 26.59 44.40
liter 22.75 37.99
(formerly Integrity ®)
Chelating Shampoo
300 mL 10.00 16.75
Moisturizer
300 mL 12.87 21.50
Leave-in Protectant
250 mL 10.33 17.25
liter 31.70 52.95
Deep-Penetrating
50 mL
2.67 4.95 Scalp Balancing Treatment SALE 6 x 25mL 12.00 39.95
Reconstructor
150 mL 12.87 21.50
Square Gallon Pumps
2.00
250 mL 19.60 32.75
liter 42.80 71.50
STYLE AND FINISH
*Unit Sugg.
Liquid Reconstructor 50 mL
2.67 4.95 PRICEretail
300 mL 15.18 25.35
Brilliantine Pomade
50 mL 8.89 14.85
Intense Hydrator
50 mL
2.67 4.95 Curl Definer
200mL 11.37 18.99
250 mL 12.13 20.25
Curl Activator
150mL 11.37 18.99
liter 32.30 53.95
Crème Wax
50 mL 9.85 16.45
Smoothing Balm
200 mL 12.87 21.50
250 mL 8.32 13.90
JoiGelTM Medium
Protect & Shine Serum
50 mL 12.87 21.50
liter 18.40 30.75
Thermal Design Foam
300g 12.87 21.50
50 mL 2.67 4.95
JoiGelTM Firm CLASSIC Protective Hairspray
300 mL 13.74 22.95
(formerly I.C.E. Gel)
250 mL 8.32 13.90
Protective Hairspray
300 mL 13.74 22.95
liter 18.40 30.75
Split End Mender 100 mL 12.87 21.50
JoiLotion
300 mL 7.75 12.95
NEW! K-PAK® REVITALUXE
*Unit Sugg.
PRICEretail
NEW! Bio-Advanced
150 mL 14.95 24.95
Restorative Treatment
50 mL 4.16 6.95
K-PAK® TOOLS
*Unit Sugg.
PRICEretail
Quadraion pro-dryer $119.00 $198.00
Quadraion Blowdry Spray
150mL $8.32 $13.90
Diffuser $14.95 $24.95
VaporIron 1.25” 119.00 198.00
VaporFuel 300 mL 10.33 17.25
K-PAK® Color THERAPY®
*Unit Sugg.
PRICEretail
Color Therapy Shampoo
300 mL 10.00 16.75
liter 26.59 44.40
Color Therapy Conditioner
300 mL 11.97 19.95
liter 26.59 44.40
Color Therapy
21 mL
2.67 4.95
Restorative Styling Oil
100 mL 12.87 21.50
(formerly I.C.E. Lotion)
50 mL
4.16
JoiWhipTM
(formerly I.C.E. Whip)
300g 11.95
JoiFix Medium 300 mL 9.05
(formerly Travállo) JoiFix Firm 300 mL
8.32
(formerly I.C.E. Mist)
liter 18.40
300 mL 11.95
CLASSIC JoiShapeTM 300 mL 11.95
JoiShapeTM (formerly con_text Assertion)
300 mL 11.95
CLASSIC JoiMist ® Medium 300 mL 11.95
JoiMist ® Medium 300 mL 11.95
CLASSIC JoiMist ® Firm 50 mL
4.16
JoiMist ® Firm
300 mL 11.95
6.95
19.95
15.15
13.90
30.75
19.95
19.95
19.95
19.95
19.95
6.95
19.95
K-PAK® SUN THERAPY®
*Unit Sugg.
PRICEretail
Sun Therapy
Nourishing Shampoo
200 mL
8.95 14.95
Sun Therapy
Treatment Masque
150 mL 11.97 19.95
Color Endure®
*Unit Sugg.
PRICEretail
Shampoo
50 mL
2.37 3.95
300 mL 7.57 12.65
liter 20.75 34.65
gallon 47.20 78.80
Conditioner
50 mL
2.37 3.95
300 mL 8.98 14.99
liter 22.75 37.99
gallon 47.20 78.80
Color Endure Masque
250 mL 11.95 19.95
K-PAK professional®
*Unit
PRICE
Professional Cuticle Sealer
liter 22.75
Professional Chelating Shampoo
liter 22.75
Professional H.K.P.
350 mL 9.87
K-PAK Hair Repair System 120.60
Color Endure®
*Unit Sugg.
VIOLET PRICEretail
Shampoo
300 mL 7.57 12.65
liter 20.75 34.65
Conditioner
300 mL 8.98 14.99
liter 22.75 37.99
Moisture Recovery
*Unit Sugg.
PRICEretail
Shampoo 50 mL
2.37 3.95
300 mL 7.57 12.65
liter 20.75 34.65
Conditioner
50 mL
2.37 3.95
300 mL 8.98 14.99
liter 22.75 37.99
Leave-in Moisturizer
300 mL 12.13 20.25
Treatment Balm
250 mL 12.13 20.25
liter 31.70 52.95
Treatment Lotion
200 mL 12.13 20.25
liter 31.70 52.95
Body Luxe
*Unit Sugg.
PRICEretail
Thickening Shampoo
300 mL 7.57 12.65
liter 20.75 34.65
Thickening Conditioner
300 mL 8.98 14.99
liter 22.75 37.99
Thickening Elixir
300 mL 11.37 18.99
Root Lift
300g 11.95 19.95
(formerly Hi-Rise Hair) Design Foam
250 mL 11.37 18.99
DAILY CARE
*Unit Sugg.
PRICEretail
Balancing Shampoo 300 mL 7.57 12.65
liter 20.75 34.65
(formerly Triáge®)
gallon 47.20 78.80
Conditioning Shampoo 300 mL
7.57 12.65
liter 20.75 34.65
(formerly Kerapro®)
gallon 47.20 78.80
Treatment Shampoo 300 mL 7.57 12.65
liter 20.75 34.65
(formerly Biojoba®)
SMOOTH CURE
*Unit Sugg.
(sulfate-free) PRICEretail
NEW Shampoo
300ml
7.57 12.65
liter 20.75 34.65
NEW Conditioner
300ml
8.98 14.99
liter 22.75 37.99
NEW Leave-in Rescue Treatment 100mL 11.95 19.95
NEW Thermal Styling Protectant 150mL 10.17 16.95
Silk Result®
*Unit Sugg.
PRICEretail
Smoothing Shampoo
300 mL 7.57 12.65
for Fine/Normal hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99
for Fine/Normal hair
liter 22.75 37.99
Smoothing Shampoo 300 mL 7.57 12.65
for Thick/Coarse hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99
Thick/Coarse hair liter 22.75 37.99
Thermal Smoother
150 mL 10.17 16.95
300 mL 15.18 25.35
Sheer Gloss
50 mL 11.95 19.95
Straight Smoother
200g 11.95 19.95
I-C-E HAIR®
*Unit Sugg.
PRICEretail
125 mL
8.97 14.97
Modifier®
Flexible Styling Paste
Molder ® Matte Texture Crème
100 mL
9.57 15.95
150 mL 11.97 19.95
Spiker ® Water-Resistant
Styling Glue 500 mL 23.95 39.95
50 mL
2.67 4.95
Erratic ® Molding Clay
100 mL
8.97 14.95
Distortion®
Styling Gum
100 mL 11.97 19.95
300g 10.17 16.95
Finisher ®
Shaping Hair Spray
Blast™ 284g 10.77 17.95
Spray Adhesive
Spiker Colorz White Styling Glue
50 mL
7.15 11.95
Spiker Colorz Red Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Gold
Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Green
Styling Glue
50 mL
7.15 11.95
Spiker Colorz Blue Styling Glue
50 mL 7.15 11.95
VERO K-PAK CHROME™ DEMI-
*Unit PRICE
PERMANENT CRèME COLOR
Vero K-PAK Chrome
60 mL
5.75
Vero K-PAK Chrome No-Lift
950 mL
6.99
Activator COLOR
*Unit PRICE
ACCESSORIES
Vero K-PAK Color System Premium Swatch Book 90.00
Vero K-PAK Resource Guide 13.95
Vero K-PAK Tube Key
2.00
Vero K-PAK Modular Mixing Bowl
6.95
Vero K-PAK Brush
2.00
Vero K-PAK Narrow Brush
2.00
Vero K-PAK Tech Apron 37.99
Vero K-PAK Client Cape 24.95
Vero ULTRA Swatch book 12.99
Vero K-PAK Paper Swatch
6.95
Vero K-PAK Color System DVD
4.95
NEW K-PAK Waves +*Unit UNIT
EDLP PRICE
Reconstructing Waves Acid
4.50
7.95
Reconstructing Waves Extra Body Acid
4.50
7.95
Reconstructing Waves Thio-Free C/T
4.50 8.95
Reconstructing Waves Thio-Free N/R
4.50 8.95
Reconstructing Waves Alkaline N/R
4.50
7.95
Reconstructing Waves Alkaline C/T
4.50
7.95
RE:NU AGE DEFY
*Unit Sugg.
PRICEretail
FULLNESS & BODY
Pre-Shampoo Treatment 200 mL
750 mL
14.00
37.00
28.00
75.00
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Primer 150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Fullness & Body Solution System SOFTNESS & MANAGEABILITY
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Conditioner Paraben Free
200 mL
14.00
28.00
Primer
150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Bodifying Lotion 150 mL
13.00
26.00
Volumizing Foam 200 mL
13.00
26.00
PRICEretail
10.50 21.00
10.50 21.00
10.50 21.00
10.50 21.00
11.50 23.00
11.50 23.00
11.50 23.00
Controlling Crème 150 mL
13.00
26.00
Styling & Finishing Spray 250 mL
13.00
26.00
VERO K-PAK COLOR ® PERMANENT
CRèME COLOR
Vero K-PAK Age Defy
74 mL
74 mL
Vero K-PAK Color® 950 mL
Veroxide® 10 Vol. 20 Vol. 950 mL
30 Vol. 950 mL
40 Vol. 950 mL
NEW Base Breaker
59 ml / 2.0 fl. oz.
Vero K-PAK Glaze™ No-Lift 950 mL
Developer
1 lb.
Vero K-PAK Light ® Off-Scalp
Lightening Powder
2 lb.
Vero K-PAK Blue On/Off Scalp
1 lb.
Lightening Powder
Vero K-PAK Creme Lightener
300g
VeroULTRA™
Lifting Powder Color
120g
Vero K-PAK Lift ® Crème
Lightening Booster
60g
Vero Stainless Haircolor
Stain Remover
118 mL
*Unit
PRICE
7.45
6.45
6.99
6.99
6.99
6.99
5.95
10.10
4-Month Age Defy Program
SOFTNESS & MANAGEABILITY SALE 34.99 119.00
VERO K-PAK Color Intensity
Semi-Permanent Crème Colors 118 mL
*Unit PRICE
6.45
SKIN LUXE®
*Unit Sugg.
PRICEretail
Golden Shimmer
250 mL
8.95 14.95
Gradual Self Tanner
Sugarplum Body Wash
250 mL
6.70 14.95
Sugarplum Body Crème
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
collection®
*Unit Sugg.
Design
Forming Polish
50 mL
Gloss Wax
50 mL
Pliable Paste
100 mL
Texture Spray
150 mL
Dry Spray Wax
125 mL
Humidity Blocker
150 mL
Flexible Shaping Spray
300 mL
24.95
47.95
24.95
14.95
24.95
5.39
7.50
Softness & Manageability
Solution System STYLING COLLECTION
RE:NUAL SERUM SALE
Re:nual Serum Re:nual Serum Refill 50 mLSALE 14.99 48.00
150 mLSALE 25.99 90.00
4-Month Age Defy Program
FULLNESS & BODY SALE 34.99 119.00
Joico 2 sided salon banner 29.99
Joico Digital Picture Screens
7” $35.00
Joico Roll Comb
2.00
Joico Spray Bottle
4.99
Joico Clips
5.99
Joico Salon Branding Kit 29.99
Contains an array of branding pieces for your Salon:
Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Vero K-PAK Color Cape Vero K-PAK Open/Close Sign
* Suggested salon price when purchased in dozens. Prices subject
to change without notice. Available while supplies last.
Promotions expire February 29th, 2012. Joico reserves the right to
correct any print or illustration error. + Every day low price with
minimum purchase of 12. ©2011 Joico Laboratories, a division of
Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3
Ask your sales consultant about Joico’s 2012 large and medium salon openers.