Nova Beauty

2011 PROMOTIONS
MARCH
APRIL
Secure
your
color
Get back
to your
classics
Pick of the
month
Volume Retail Promotions
This complete promotion is designed
for your Joico VP Display* to create
maximum awareness and sell-through.
FOR REGISTERED V.P. SALONS ONLY
Get back to your classics
JOIMIST MEDIUM
JOISHAPE
JOIWHIP
JoiMist Medium Classic duo
Salon VP Price: $17.99/ea
Salon Reg: $23.90/ea
Special Retail: $30.00/ea
Salon non-VP: $19.79/ea
V.P. OFFER
Joishape Classic duo
Salon VP Price: $17.99/ea
Salon Reg: $23.90/ea
Special Retail: $30.00/ea
Salon non-VP: $19.79/ea
Joiwhip duo
Salon VP Price: $17.99/ea
Salon Reg: $23.90/ea
Special Retail: $30.00/ea
Salon non-VP: $19.79/ea
17
$
2 for
To fully benefit from the V.P. Program,
the recommended salon purchase is:
HEADER CARD
Get back to your classics
• 6 – JoiMist Medium Classic finishing duos
• 6 – Joishape Classic duos
• 12 – Joiwhip duos
PLUS WHEN A REGISTERED VP SALON PURCHASES
THE FULL RECOMMENDED MIX THEY RECEIVE:
• 1 – K-PAK ReconstRx VaporIron (valued at $119.00)
431.76 (Salon Special Price) $
classics
Salon Value: $573.60 ©2011 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
PLUS a $119.00 K-PAK VaporIron FREE!
2 for $30
©2011 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
POTENTIAL PROFIT: $288.24
* The VP display is the property of Joico Canada and can be repossessed at
any time should Joico VP only products not be featured on the VP stand.
99
TENT CARD
joico.com
30
$
2 for
Joico
Artist
Pick of the
Month
“If you need to create separation and definition
with incredible shine, then you must use
brilliantine, a staple product in the Joico line.”
Damien Carney
Joico International Artistic Director
Brilliantine Pomade 50ml
Save 33% on Joico Brilliantine Pomade 50ml.
5.99 ea. (Salon Price)
$
Salon Value: $8.89 ea.
Special Retail Price: $9.99 ea.
Retail Value: $14.85 ea.
SAVE
33%
FREE! poster with
every 12 purchased.
sampling sensation
Sample out new Color Endure Masque 250ml with the purchase of
the Color Endure Shampoo 300ml.
• Intense conditioning
• Seals in molecules
• Increased vibrant shine
• Multi-Spectrum Defense Complex prevents colour loss
FREE
MASQUE
7.57
$
ea. (Salon Price) ea.
Salon Value: $19.52 ea.
Suggested Retail Price: $12.65 ea.
Retail Value: $32.59 ea.
bodyfying
hair
Save on the Body Luxe Duo (Shampoo & Conditioner 300ml) and sample a K-PAK treatment product.
10.15
$
ea. (Salon Price) ea.
Salon Value: $19.22 ea.
Suggested Retail Price: $16.95 ea.
Retail Value: $32.59 ea.
SAVE
48%
SAVE
49%
trio kit
Earn almost 50% savings on top-selling K-PAK products.
K-PAK trio kit includes: • 1 – K-PAK Shampoo, 300 ml
• 1 – K-PAK Intense Hydrator, 250 ml
• 1 – K-PAK Color Therapy oil, 100ml
17.95
$
ea. (Salon Price) ea.
Salon Value: $35.00 ea.
Suggested Retail Price: $29.95 ea.
ice spiker
ice erratic
Save 30% on the purchase of each
Spiker 30% Bonus size, 200ml
Save 33% on each Erratic, 100ml
11.97 ea. (Salon Price) ea.
$
Salon Value: $15.55 ea.
Suggested Retail Price: $19.95 ea.
5.99
$
ea. (Salon Price) ea.
Salon Value: $8.97 ea.
Suggested Retail Price: $9.99 ea.
Retail Value: $14.95 ea.
SAVE
SAVE
30%
33%
ice blast
duo
ice finisher
duo
Save 16% on each Blast duo, 284ml
Save 12% on each Finisher duo, 300ml
17.99 ea. (Salon Price) ea.
$
Salon Value: $21.54 ea.
Suggested Retail Price: $30.00 ea.
Retail Value: $35.90 ea.
SAVE
16%
17.99
$
ea. (Salon Price) ea.
Salon Value: $20.34 ea.
Suggested Retail Price: $30.00 ea.
Retail Value: $33.90 ea.
SAVE
12%
Add shine or add texture with
technologically-advanced Design
Collection styling products
during the season of style!
special bonus
Purchase 24 Humidity Blocker or
Pliable Paste amd receive:
• 1- cutting cape ($24.95 value)
• 48- foils
humidity blocker
pliable paste
Save 22% on Design Collection
Humidity Blocker 300ml Bonus size
Save 33% on Design Collection
Pliable Paste 50ml
8.99 ea. (Salon Price)
$
Salon Value: $11.50 ea. +34% more
Suggested Retail Price: $17.98 ea.
Retail Value: $23.00 ea.
SAVE 22%
re:nu defy your
style sale
Save 50% on all Re:Nu stylers.
Choose from:
Re:nu Bodifying Lotion, 150ml
Re:nu Volumizing Foam, 200ml
Re:nu Controlling Crème, 150ml
Re:nu Styling & Finishing Spray, 200ml
13.00
$
ea. (Salon Price) ea.
Salon Value: $26.00 ea.
Suggested Retail Price: $26.00 ea.
Retail Value: $52.00 ea.
6.99
$
ea. (Salon Price)
Salon Value: $10.50 ea.
Suggested Retail Price: $13.98 ea.
Retail Value: $21.00 ea.
SAVE 33%
SAVE
50%
FREE!
VERO K-PAK
foil madness
March only Receive a free set of silver Vero K-PAK foils with the
purchase of 18 Vero K-PAK color or Age Defy shades of your choice.
Offer Includes:
• Silver Vero K-PAK foils
• Medium Gauge
• Pre-cut
• Size: 7 in. x 5 in.
• 250 foils per set
116.10 /18 Vero K-PAK Color (Salon Price)
134.10 /18 Vero K-PAK Age Defy (Salon Price)
$
$
Chrome
tubes
SAVE
17%
APRIL only Purchase 5 tubes of Vero K-PAK Chrome and receive 1 tube FREE. A total savings of 17%
28.75
$
/6 (Salon Price) ea.
Salon Value: $34.50 /6
VEROXIDE plus free crème lightener
FREE VERO K-PAK CRÈME LIGHTENER with purchase of any (6) Veroxide and/or VeroGlaze Developers.
41.94–$60.60 (Salon Price) ea.
$
Salon Value: $56.89-$75.55
Colorist. Educator. Author.
Salon Owner. Industry Icon.
For over 25 years, Beth Minardi has been the industry’s undisputed
authority on all things haircolor. As an educator, she inspires colorists around the world to elevate their work into an art form. As an
author, she provides haircolor guidance with her DVDs, books, newsletters, and advice columns in Modern Salon and on behindthechair.
com. As a salon owner and colorist, she has established the Minardi Salon in NYC as the global destination for beautiful color. FOR
MORE INFORMATION ON BETH MINARDI OR VERO K-PAK COLOR, VISIT
www. joico.com OR SPEAK TO YOUR LOCAL DISTRIBUTOR
Salon
Branding
Kit
29.99
$
(Salon Price)
Salon Value: $100.00
Now available, key Joico accessories,
posters, capes, brochures, shelf-talkers,
DVDs and more to help your salon brand
itself “JOICO”. Ask your sales consultant
for more details.
K-PAK® *Unit Sugg.
PRICEretail
Shampoo
50 mL
2.37 3.95 300 mL 10.00 16.75 liter 26.59 44.40
Conditioner
50 mL
2.37 3.95 300 mL 11.97 19.95 liter 26.59 44.40
Chelating Shampoo
300 mL 10.00 16.75
Leave-in Protectant
250 mL 10.33 17.25
Deep-Penetrating
50 mL
2.67 4.95 Reconstructor
150 mL 12.87 21.50 250 mL 19.60 32.75 liter 42.80 71.50
Liquid Reconstructor 50 mL
2.67 4.95 300 mL 15.18 25.35
Intense Hydrator
50 mL
2.67 4.95 250 mL 12.13 20.25 liter 32.30 53.95
Smoothing Balm
200 mL 12.87 21.50
Protect & Shine Serum
50 mL 12.87 21.50
Thermal Design Foam
300g 12.87 21.50
NEW CLASSIC Protective Hairspray 300 mL 13.74 22.95
Protective Hairspray
300 mL 13.74 22.95
Split End Mender 100 mL 12.87 21.50
K-PAK® ReconstRx TOOLS *Unit Sugg.
PRICEretail
VaporIron 1.25” 119.00 198.00
VaporFuel 300 mL 10.33 17.25
K-PAK® Color THERAPY®
Color Therapy Shampoo
300 mL
liter
Color Therapy Conditioner
300 mL
liter
Color Therapy
30 mL
Restorative Styling Oil
100 mL
*Unit Sugg.
PRICEretail
10.00 16.75 26.59 44.40
11.97 19.95 26.59 44.40
2.67 4.95 12.87 21.50
K-PAK® SUN THERAPY®
Sun Therapy Nourishing Shampoo
200 mL
Sun Therapy Treatment Masque
150 mL
Sun Therapy 50 mL
Protective Sun Milk
150 mL
*Unit Sugg.
PRICEretail
8.95
14.95
11.97
2.67
10.33
19.95
4.95 17.25
K-PAK professional® *Unit PRICE
Professional Cuticle Sealer
liter 22.75
Professional Chelating Shampoo
liter 22.75
Professional H.K.P.
350 mL 9.87
Professional EL-80
350 mL 16.47
K-Pak Hair Repair System 120.60
Moisture Recovery *Unit Sugg.
PRICEretail
Shampoo 50 mL
2.37
3.95 300 mL 7.57 12.65 liter 20.75 34.65
Conditioner
50 mL
2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99
New! Moisture Mist leave-in
300 mL 12.13 20.25
Treatment Balm
250 mL 12.13 20.25 liter 31.70 52.95
Treatment Lotion
200 mL 12.13 20.25 liter 31.70 52.95
Styling Creme
50 mL
2.67 4.95
150 mL 10.75 17.95
DAILY CARE *Unit Sugg.
PRICEretail
Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)
gallon 47.20 78.80
Conditioning Shampoo 300 mL
7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)
gallon 47.20 78.80
Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65
(formerly Biojoba®)
DAILY CARE (continued) *Unit Sugg.
PRICEretail
Balancing Conditioner 300 mL 7.78 12.99 (formerly Lite)
liter 18.55 30.99 gallon 44.00 73.50
Conditioner 300 mL 8.98 14.99 liter 22.75 37.99
(formerly ALTimaTM)
Leave-In Detangler
300 mL 8.98 14.99 liter 22.75 37.99
(formerly Integrity ®)
Moisturizer
300 mL 12.87 21.50 liter 31.70 52.95
Scalp Balancing Treatment
6 x 25mL 24.00 39.95
Square Gallon Pumps
2.00
STYLE AND FINISH *Unit Sugg.
PRICEretail
Brilliantine Pomade
50 mL 8.89 14.85
Brilliantine Spray Gloss
150 mL 12.13 20.25 (formerly Spray Glacé)
Curl Definer
200mL 11.37 18.99
Curl Activator
150mL 11.37 18.99
Crème Wax
50 mL 9.85 16.45
250 mL 8.32 13.90 JoiGelTM Medium
liter 18.40 30.75
50 mL 2.67 4.95 JoiGelTM Firm (formerly I.C.E. Gel)
250 mL 8.32 13.90 liter 18.40 30.75
JoiLotion
300 mL 7.75 12.95 (formerly I.C.E. Lotion)
50 mL
4.16 6.95 JoiWhipTM
(formerly I.C.E. Whip)
300g 11.95 19.95
JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL
8.32 13.90 (formerly I.C.E. Mist)
liter 18.40 30.75
300 mL 11.95 19.95
NEW CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM (formerly con_text Assertion)
NEW CLASSIC JoiMist ® Medium 300 mL 11.95 19.95
300 mL 11.95 19.95
JoiMist ® Medium 300 mL 11.95 19.95
NEW CLASSIC JoiMist ® Firm 50 mL
4.16 6.95 JoiMist ® Firm
300 mL 11.95 19.95
Color Endure® *Unit Sugg.
PRICEretail
Shampoo
50 mL
2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 gallon
47.20 78.80
Conditioner
50 mL
2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 gallon 47.20 78.80
Leave-in Protectant
300 mL 9.85 16.45
New! Color Endure Masque
250 mL 11.95 19.95
Color Endure® *Unit Sugg. VIOLET PRICEretail
Shampoo
300 mL 7.57 12.65 liter 20.75 34.65
Conditioner
300 mL 8.98 14.99 liter 22.75 37.99
Body Luxe *Unit Sugg. PRICEretail
Thickening Shampoo
300 mL 7.57 12.65 liter 20.75 34.65
Thickening Conditioner
300 mL 8.98 14.99 liter 22.75 37.99
Thickening Elixir
300 mL 11.37 18.99
Root Lift
300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam
250 mL 11.37 18.99
Result®
Silk
*Unit Sugg.
PRICEretail
Smoothing Shampoo
300 mL 7.57 12.65 for Fine/Normal hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99 for Fine/Normal hair
liter 22.75 37.99
Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99
Thermal Smoother
150 mL 10.17 16.95 300 mL 15.18 25.35
Sheer Gloss
50 mL 11.95 19.95
Straight Smoother
200g 11.95 19.95
I-C-E HAIR® *Unit Sugg.
PRICEretail
125 mL
8.97 14.97
Modifier®
Flexible Styling Paste Molder ® Matte Texture Crème
100 mL
9.57 15.95
150 mL 11.97 19.95 Spiker ® Water-Resistant
Styling Glue 500 mL 23.95 39.95
50 mL
2.67 4.95 Erratic ® Molding Clay
100 mL
8.97 14.95
®
Distortion Styling Gum
100 mL 11.97 19.95
Amplifier ® Volumizing Mousse
250g
9.57 15.95
300g 10.17 16.95 Finisher ®
Shaping Hair Spray
Blast™ 284g 10.77 17.95
Spray Adhesive
Spiker Colorz White Styling Glue
50 mL
7.15 11.95
Spiker Colorz Red Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Gold Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Green Styling Glue
50 mL
7.15 11.95
Spiker Colorz Blue Styling Glue
50 mL 7.15 11.95
SKIN LUXE® *Unit Sugg.
PRICEretail
Golden Shimmer
250 mL
8.95 14.95 Gradual Self Tanner
Sugarplum Body Wash
250 mL
6.70 14.95
Sugarplum Body Crème
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
VERO K-PAK CHROME™ DEMI-
PERMANENT CRèME COLOR
Vero K-PAK Chrome
60 mL
Vero K-PAK Chrome No-Lift
950 mL
Activator COLOR
ACCESSORIES
Vero K-PAK Color System Premium Swatch Book
Vero K-PAK Resource Guide
Vero K-PAK Tube Key
Vero K-PAK Modular Mixing Bowl
Vero K-PAK Brush
Vero K-PAK Narrow Brush
Vero K-PAK Tech Apron
Vero K-PAK Client Cape
Vero ULTRA Swatch book Vero K-PAK Paper Swatch
Vero K-PAK Color System DVD
*Unit PRICE
5.75
6.99 *Unit PRICE
90.00
13.95
2.00
6.95
2.00
2.00
37.99
24.95
12.99
6.95
4.95
NEW K-PAK Waves +*Unit UNIT EDLP PRICE
Reconstructing Waves Acid
4.50
7.95
Reconstructing Waves Extra Body Acid
4.50
7.95
Reconstructing Waves Thio-Free C/T
4.50 8.95
Reconstructing Waves Thio-Free N/R
4.50 8.95
Reconstructing Waves Alkaline N/R
4.50
7.95
Reconstructing Waves Alkaline C/T
4.50
7.95
RE:NU AGE DEFY
*Unit Sugg. PRICEretail
FULLNESS & BODY
Pre-Shampoo Treatment 200 mL
750 mL
14.00
37.00
28.00 75.00
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Design collection®
Molding Putty
50 mL
Forming Polish
50 mL
Gloss Wax
50 mL
Pliable Paste
100 mL
Texture Spray
150 mL
Dry Spray Wax
125 mL
Humidity Blocker
150 mL
Flexible Shaping Spray
300 mL
Design Collection Cutting Cape
*Unit Sugg. PRICEretail
10.50 21.00
10.50 21.00
10.50 21.00
10.50 21.00
10.50 21.00
11.50 23.00
11.50 23.00
11.50 23.00
24.99
Primer 150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
VERO K-PAK COLOR ® PERMANENT
CRèME COLOR
Vero K-PAK Age Defy
74 mL
74 mL
Vero K-PAK Color® ®
950 mL
Veroxide 10 Vol. 20 Vol. 950 mL
30 Vol. 950 mL
40 Vol. 950 mL
Vero K-PAK Glaze™ No-Lift 950 mL
Developer
1 lb.
Vero K-PAK Light ® Off-Scalp
Lightening Powder
2 lb.
Vero K-PAK Blue On/Off Scalp
1 lb.
Lightening Powder
Vero K-PAK Creme Lightener
300g
VeroULTRA™
Lifting Powder Color
120g
Vero K-PAK Lift ® Crème Lightening Booster
60g
Vero Stainless Haircolor Stain Remover
118 mL
*Unit
PRICE
7.45
6.45
6.99
6.99
6.99
6.99
10.10 VERO K-PAK Color Intensity
Semi-Permanent Crème Colors 118 mL
*Unit PRICE
6.45
J-SYSTEM
J-CUTTING DVD Set:
J-COLOR DVD Set:
J-SYSTEM (buy both together for a better price!)
*Unit PRICE
$185.00
$185.00
$310.00
Fullness & Body Solution System SOFTNESS & MANAGEABILITY
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Conditioner Paraben Free
200 mL
14.00
28.00
Primer
150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Bodifying Lotion 150 mL
13.00
26.00
Volumizing Foam 200 mL
13.00
26.00
Controlling Crème 150 mL
13.00
26.00
Styling & Finishing Spray 250 mL
13.00
26.00
50 mLSALE 14.99
150 mLSALE 25.99
48.00 90.00
Softness & Manageability Solution System STYLING COLLECTION
RE:NUAL SERUM SALE
Re:nual Serum Re:nual Serum Refill 4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00
24.95 47.95
24.95 4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00
14.95
24.95
5.39
7.50
Joico 2 sided salon banner
Vero K-PAK Color 2-sided banner
Joico Roll Comb
Joico Spray Bottle
Joico Clips
Joico Salon Branding Kit
Contains an array of branding pieces for your Salon:
Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Ice Cutting Cape Vero K-PAK Color Cape Vero K-PAK Open/Close Sign
Purse Hooks and much more! Ask your sales consultant about Joico’s
large and medium salon openers.
* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire April 30, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3
29.99
29.99 2.00
4.99
5.99
29.99