joico liters - Nova Beauty

2011 PROMOTIONS
JANUARY
FEBRUARY
JOICO
LITERS
SAVE UP TO 45%
FIRM SAVINGS
+Travel Pouch!
MIX & MATCH
JOICO DUO LITERS
WITH
Save up to 45% on Joico Duo liters.
Each shampoo and conditioner includes a
pump dispenser for added convenience.
Choose from:
• Daily Care Balancing
• Daily Care Conditioning
• Moisture Recovery
• Silk Result Fine/Normal
• Silk Result Thick/Coarse
• Body Luxe
• Color Endure Violet
• Color Endure
23.95
$
(Salon Price) /duo
Salon Value: $39.30 to $43.50 /duo
Suggested Retail Price: $39.99 ea.
PUMPS
SAVE UP TO
45%
Joico
Artist
Pick of the
Month
“If you blow-dry or flat iron your hair,
Split End Mender is a daily must!”
Damien Carney
Joico International Artistic Director
Split End Mender
SAVE
30%
Save 30% on the purchase of each K-PAK Split End Mender 100ml.
Plus receive 12 split end mender foils with every 6.
•
•
•
Banishes winter split ends & frizzies
Featherweight formula mends split ends
Protects and strengthens hair and
prevents future damage
$
8.97
(Salon Price) ea.
Salon Value: $12.87 ea.
Retail Price: $14.98 ea.
Retail Value: $21.50 ea.
K-PAK
Color
Therapy
Liters
WITH
PUMPS
Choose from:
• K-PAK Color Therapy Shampoo, liter
• K-PAK Color Therapy Conditioner, liter
PLUS receive FREE pump dispensers for
added convenience (pump value: $4.00).
14.37
$
(Salon Price) ea.
Salon Value: $26.59 ea.
Special Retail Price: $23.99 ea.
Retail Value: $44.90 ea.
SAVE
46%
Volume Retail Promotions
This complete promotion is designed
for your Joico VP Display* to create
maximum awareness and sell-through.
FOR REGISTERED V.P. SALONS ONLY
firm savings!
JOIMIST
FIRM
JOIFIX & JOIGEL
FIRM FIRM
only
only
$8.99 $5.99
JoiMist Firm Classic, 300ml
Salon VP Price: $8.99/ea
Salon Reg: $11.95/ea
Special Retail: $14.99/ea
Salon non-VP: $9.89/ea
V.P. OFFER
JoiFix Firm, 300ml
Salon VP Price: $5.99/ea
Salon Reg: $8.32/ea
Special Retail: $9.99/ea
Salon non-VP: $6.59/ea
JoiGel Firm, 250ml
Salon VP Price: $5.99/ea
Salon Reg: $8.32/ea
Special Retail: $9.99/ea
Salon non-VP: $6.59/ea
To fully benefit from the V.P. Program,
the recommended salon purchase is:
HEADER CARD
• 24 – Joimist firm Classic 300ml
• 12 – Joigel firm 250ml
• 12 – Joifix firm 300ml
firm savings!
PLUS WHEN A REGISTERED VP SALON PURCHASES
THE FULL RECOMMENDED MIX THEY RECEIVE:
• 12– FREE Joigel firm 50ml
• 4 – FREE Joimist firm Classic 300ml
• 4 – FREE Joifix firm 300ml
• 2 – FREE NEW Color Endure Masque 250ml for you to try!
JOIMIST
FIRM
only
firm savings!
JOIMIST
FIRM
359.52 (Salon Special Price)
$
only
$14.99
©2011 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
Salon Value: $343.08
PLUS over $137.00 of FREE products to try!
POTENTIAL PROFIT: $240.00
* The VP display is the property of Joico Canada and can be repossessed at
any time should Joico VP only products not be featured on the VP stand.
joico.com
JOIFIX & JOIGEL
FIRM FIRM
only
$9.99
TENT CARD
$14.99
JOIFIX & JOIGEL
FIRM FIRM
only
$9.99
2 FOR
20
$
SAVE
99
STYLERS
Save 24% on the purchase of K-PAK
Hairspray 300ml finishing duo.
24%
20.99
$
(Salon Price) /duo
Salon Value: $27.48 /duo
Suggested Retail Price: $35.00 /duo
Retail Value: $45.90 /duo
FLIGHT APPROVED!
K-PAK TRIO
K-PAK trio includes:
• 1 – K-PAK Shampoo 50ml
• 1 – K-PAK Intense Hydrator 50ml
• 1 – K-PAK Liquid Reconstructor 50ml
Prepacked in a clear travel pouch
6.55
$
(Salon Price) /trio
Salon Value: $7.71 /trio
Special Retail Price: $10.95 /trio
Retail Value: $13.85 /trio
COLOR INTENSITY
‘Do-it-yourself’
Photoshoot Essentials KIT
Save 20% on the purchase of each Color Intensity Photo Shoot Kit.
offer includes:
• 5 – Pre-selected Vero K-PAK Color Intensity Shades*:
Magenta, Purple, Yellow, Red, Blue
• 1 – Photoshoot tip sheet
25.95
$
(Salon Price) ea.
Salon Value: $32.25 ea.
While quantities last
crème
lightener
Purchase 5 crème lighteners and
receive 1 FREE!
74.75/6 (Salon Price)
$
Salon Value: $89.70/6
veroblue
1 lb.
Purchase 5 veroblue and
receive 1 FREE!
124.75
$
/6 (Salon Price)
Salon Value: $149.70/6
Get My Color: Beth Minardi Red
Try this limited-time exclusive from Vero K-PAK Color, featuring industry icon
Beth Minardi’s personal haircolor formula.
Offer Includes:
• 1 – Vero K-PAK Color Age Defy 6NG+ Light Natural Brown, 2.5 oz
• 1 – Vero K-PAK Color Age Defy 6CG+ Light Copper
Golden Brown, 2.5 oz
• 1 – Vero K-PAK Chrome RB4 Amaretto, 2 oz
• 1 – Vero K-PAK Chrome RC8 Orange Crush, 2 oz
• 1 – Vero K-PAK Chrome RO Really Orange, 2 oz
• 1 – 20 Volume Veroxide, 8.5 oz
• 1 – Vero K-PAK Chrome Activator, 8.5 oz
• 1 – Vero K-PAK Color Quick Reference Chart
• 1 – Vero K-PAK Color Signature Formula Card
SAVE
45%
19.95
$
(Salon Price) ea.
Salon Value: $36.13
Meet the latest in color preservation JOICO®
Color Endure Treatment Masque, 250ml
Why do people color their hair?
Because we go gray and don’t like it. Because we don’t like
our natural color. Because it’s fun to change. Because it
makes us feel happy to wear a different color. To make our
natural color prettier. To add highlights and really make our
color pop!
Description:
This intense conditioning masque replenishes moisture and
seals in color molecules. Improves manageability and smoothness with increased vibrant shine. MULTI-SPECTRUM DEFENSE COMPLEX™ prevents color loss and tonal change.
Features & Benefits:
• Prolongs the vibrancy and radiance of hair color
• Protects and adds body and shine
• Improves combability
• Boosts color’s radiance and shine
• Leaves hair soft, moisturized and smooth
• Hair is protected from the cuticle to the cortex
• Gives great shine without making hair greasy or heavy
• Protects hair from outside aggressions
• Contains UV protectors
$
8.99 (Salon Price) ea.
Salon Value: $11.95 ea.
Special Retail Price: $19.95 ea.
for All hair types that color their hair
• Especially those with intense, vibrant, fashion colors
• Very beneficial for those with dry, damaged color treated
hair as an intensive treatment
• People wanting to spend time to protect & enhance their
colored hair
VaporIron
+Travel Pouch!
Receive a FREE Iron Travel bag with the purchase
of each K-PAK ReconstrRx VaporIron.
119.00
$
(Salon Price) ea.
Salon Value: $143.95 ea.
Design Collection
cutting cape
Buy a Design Collection Shaping Spray 300ml
at 20% OFF plus with every 6 a salon receives a
FREE cutting cape.
9.20
$
(Salon Price) ea.
Salon Value: $11.50 ea.
Suggested Retail Price: $18.40 ea.
Retail Value: $23.00 ea.
* While quantities last
BUY 6
& RECEIVE
FREE
CAPE
Moisturize Your Hair
shield
yourself
With the purchase of a Joico
Daily Care Leave-in Detangler
300ml receive FREE a 50ml
Joiwhip mousse.
$
8.98
(Salon Price) ea.
Salon Value: $13.14 ea.
Suggested Retail Price: $14.99 ea.
Retail Value: $21.94 ea.
Save 66% on the purchase of 4
Moisture Recovery Treatment Balm
or Lotion 200- 250ml. Plus receive
1 Liter of the same for FREE.
26.99 (Salon Price)
$
Salon Value: $80.22
SAVE
66%
DAILY CARE (continued)
*Unit Sugg.
K-PAK®
*Unit Sugg.
PRICE retail
PRICE retail
Balancing Conditioner 300 mL
7.78 12.99
Shampoo
50 mL
2.37 3.95 (formerly Lite)
liter 18.55 30.99
300 mL 10.00 16.75
gallon 44.00 73.50
liter 26.59 44.40
Conditioner 300 mL
8.98 14.99
Conditioner
50 mL
2.37 3.95 liter 22.75 37.99
(formerly ALTimaTM)
300 mL 11.97 19.95
Leave-In Detangler
300 mL
8.98 14.99
liter 26.59 44.40
liter 22.75 37.99
(formerly Integrity ®)
Chelating Shampoo
300 mL 10.00 16.75
Moisturizer
300 mL 12.87 21.50
Leave-in Protectant
250 mL 10.33 17.25
liter 31.70 52.95
Deep-Penetrating
50 mL
2.67 4.95 Scalp Balancing Treatment
6 x 25mL 24.00 39.95
Reconstructor
150 mL 12.87 21.50
NEW Square Gallon Pumps
2.00
250 mL 19.60 32.75
liter 42.80 71.50
STYLE AND FINISH
*Unit Sugg.
Liquid Reconstructor 50 mL
2.67 4.95 PRICE retail
300 mL 15.18 25.35
Brilliantine Pomade
50 mL
8.89 14.85
Intense Hydrator
50 mL
2.67 4.95 Brilliantine Spray Gloss
150 mL 12.13 20.25
250 mL 12.13 20.25
(formerly Spray Glacé)
liter 32.30 53.95
Curl Definer
200mL 11.37 18.99
Smoothing Balm
200 mL 12.87 21.50
Curl Activator
150mL 11.37 18.99
Protect & Shine Serum
50 mL 12.87 21.50
Crème Wax
50 mL
9.85 16.45
Thermal Design Foam
300g 12.87 21.50
250 mL
8.32 13.90
JoiGelTM Medium
NEW CLASSIC Protective Hairspray 300 mL 13.74 22.95
liter 18.40 30.75
Protective Hairspray
300 mL 13.74 22.95
50 mL
2.67 4.95
JoiGelTM Firm Split End Mender 100 mL 12.87 21.50
(formerly I.C.E. Gel)
250 mL
8.32 13.90
K-PAK® ReconstRx TOOLS*Unit Sugg.
PRICE retail
VaporIron 1.25” 119.00 198.00
VaporFuel 300 mL 10.33 17.25
K-PAK® Color THERAPY®
*Unit Sugg.
PRICE retail
Color Therapy Shampoo
300 mL 10.00 16.75
liter 26.59 44.40
Color Therapy Conditioner
300 mL 11.97 19.95
liter 26.59 44.40
Color Therapy
30 mL
2.67 4.95
Restorative Styling Oil
100 mL 12.87 21.50
K-PAK® SUN THERAPY®
*Unit Sugg.
PRICE retail
Sun Therapy
Nourishing Shampoo
200 mL
8.95 14.95
Sun Therapy
Treatment Masque
150 mL 11.97 19.95
Sun Therapy 50 mL
2.67 4.95
Protective Sun Milk
150 mL 10.33 17.25
K-PAK professional®
*Unit
PRICE
Professional Cuticle Sealer
liter 22.75
Professional Chelating Shampoo
liter 22.75
Professional H.K.P.
350 mL
9.87
Professional EL-80
350 mL 16.47
K-Pak Hair Repair System 120.60
Moisture Recovery
*Unit Sugg.
PRICE retail
Shampoo 50 mL
2.37
3.95
300 mL
7.57 12.65
liter 20.75 34.65
Conditioner
50 mL
2.37 3.95
300 mL
8.98 14.99
liter 22.75 37.99
New! Moisture Mist leave-in
300 mL 12.13 20.25
Treatment Balm
250 mL 12.13 20.25
liter 31.70 52.95
Treatment Lotion
200 mL 12.13 20.25
liter 31.70 52.95
Styling Creme
50 mL
2.67 4.95
150 mL 10.75 17.95
DAILY CARE
*Unit Sugg.
PRICE retail
Balancing Shampoo 300 mL
7.57 12.65
liter 20.75 34.65
(formerly Triáge®)
gallon 47.20 78.80
Conditioning Shampoo 300 mL
7.57 12.65
®
liter 20.75 34.65
(formerly Kerapro )
gallon 47.20 78.80
Treatment Shampoo 300 mL
7.57 12.65
liter 20.75 34.65
(formerly Biojoba®)
JoiLotion
(formerly I.C.E. Lotion)
JoiWhipTM
(formerly I.C.E. Whip)
JoiFix Medium (formerly Travállo)
JoiFix Firm (formerly I.C.E. Mist)
NEW CLASSIC JoiShapeTM JoiShapeTM (formerly con_text Assertion)
NEW CLASSIC JoiMist ® Medium JoiMist ® Medium NEW CLASSIC JoiMist ® Firm JoiMist ® Firm
liter
200 mL
18.40
7.75
30.75
12.95
50 mL
300g
300 mL
4.16
11.95
9.05
6.95
19.95
15.15
300 mL
liter
300 mL
300 mL
8.32
18.40
11.95
11.95
13.90
30.75
19.95
19.95
300 mL
300 mL
300 mL
50 mL
300 mL
11.95
11.95
11.95
4.16
11.95
19.95
19.95
19.95
6.95
19.95
Color Endure®
*Unit Sugg.
PRICE retail
Shampoo
50 mL
2.37 3.95
300 mL
7.57 12.65
liter 20.75 34.65
gallon
47.20 78.80
Conditioner
50 mL
2.37 3.95
300 mL
8.98 14.99
liter 22.75 37.99
gallon 47.20 78.80
Leave-in Protectant
300 mL
9.85 16.45
New! Color Endure Masque
250 mL 11.95 19.95
Color Endure®
*Unit Sugg.
VIOLET
PRICE retail
Shampoo
300 mL
7.57 12.65
liter 20.75 34.65
Conditioner
300 mL
8.98 14.99
liter 22.75 37.99
Body Luxe
*Unit Sugg.
PRICE retail
Thickening Shampoo
300 mL
7.57 12.65
liter 20.75 34.65
Thickening Conditioner
300 mL
8.98 14.99
liter 22.75 37.99
Thickening Elixir
300 mL 11.37 18.99
Root Lift
300g 11.95 19.95
(formerly Hi-Rise Hair) Design Foam
250 mL 11.37 18.99
Silk Result®
*Unit Sugg.
PRICE retail
Smoothing Shampoo
300 mL
7.57 12.65
for Fine/Normal hair
liter 20.75 34.65
Smoothing Conditioner
300 mL
8.98 14.99
for Fine/Normal hair
liter 22.75 37.99
Smoothing Shampoo 300 mL
7.57 12.65
for Thick/Coarse hair
liter 20.75 34.65
Smoothing Conditioner
300 mL
8.98 14.99
Thick/Coarse hair liter 22.75 37.99
Thermal Smoother
150 mL 10.17 16.95
300 mL 15.18 25.35
Sheer Gloss
50 mL 11.95 19.95
Straight Smoother
200g 11.95 19.95
I-C-E HAIR®
*Unit Sugg.
PRICE retail
125 mL
8.97 14.97
Modifier®
Flexible Styling Paste
Molder ® Matte Texture Crème
100 mL
9.57 15.95
150 mL 11.97 19.95
Spiker ® Water-Resistant
Styling Glue 500 mL 23.95 39.95
50 mL
2.67 4.95
Erratic ® Molding Clay
100 mL
8.97 14.95
®
Distortion
Styling Gum
100 mL 11.97 19.95
Amplifier ®
Volumizing Mousse
250g
9.57 15.95
300g 10.17 16.95
Finisher ®
Shaping Hair Spray
Blast™ 284g 10.77 17.95
Spray Adhesive
Spiker Colorz White Styling Glue
50 mL
7.15 11.95
Spiker Colorz Red Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Gold
Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Green
Styling Glue
50 mL
7.15 11.95
Spiker Colorz Blue Styling Glue
50 mL 7.15 11.95
SKIN LUXE®
*Unit Sugg.
PRICE retail
Golden Shimmer
250 mL
8.95 14.95
Gradual Self Tanner
Sweet Pomegranate Body Crème
250 mL
6.70 14.95
Whipped Vanilla Body Crème
250 mL
6.70 14.95
Sugarplum Body Wash
250 mL
6.70 14.95
Sugarplum Body Crème
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
Design collection®
*Unit Sugg.
PRICE retail
Molding Putty
50 mL 10.50 21.00
Forming Polish
50 mL 10.50 21.00
Gloss Wax
50 mL 10.50 21.00
Pliable Paste
100 mL 10.50 21.00
Texture Spray
150 mL 10.50 21.00
Dry Spray Wax
125 mL 11.50 23.00
Humidity Blocker
150 mL 11.50 23.00
Flexible Shaping Spray
300 mL 11.50 23.00
Design Collection Cutting Cape
24.99
VERO K-PAK COLOR ® PERMANENT
CRèME COLOR
Vero K-PAK Age Defy
74 mL
®
74 mL
Vero K-PAK Color 950 mL
Veroxide® 10 Vol. 20 Vol. 950 mL
30 Vol. 950 mL
40 Vol. 950 mL
Vero K-PAK Glaze™ No-Lift 950 mL
Developer
1 lb.
Vero K-PAK Light ® Off-Scalp
Lightening Powder
2 lb.
Vero K-PAK Blue On/Off Scalp
1 lb.
Lightening Powder
Vero K-PAK Creme Lightener
300g
VeroULTRA™
Lifting Powder Color
120g
Vero K-PAK Lift ® Crème
Lightening Booster
60g
Vero Stainless Haircolor
Stain Remover
118 mL
*Unit
PRICE
7.45
6.45
6.99
6.99
6.99
6.99
10.10
VERO K-PAK Color Intensity
Semi-Permanent Crème Colors 118 mL
*Unit PRICE
6.45
J-SYSTEM
J-CUTTING DVD Set:
J-COLOR DVD Set:
J-SYSTEM (buy both together for a better price!)
*Unit PRICE
$185.00
$185.00
$310.00
24.95
47.95
24.95
14.95
24.95
5.39
7.50
VERO K-PAK CHROME™ DEMI-
*Unit PRICE
PERMANENT CRèME COLOR
Vero K-PAK Chrome
60 mL
5.75
Vero K-PAK Chrome No-Lift
950 mL
6.99
Activator COLOR
*Unit PRICE
ACCESSORIES
Vero K-PAK Color System Premium Swatch Book 90.00
Vero K-PAK Resource Guide
13.95
Vero K-PAK Tube Key
2.00
Vero K-PAK Modular Mixing Bowl
6.95
Vero K-PAK Brush
2.00
Vero K-PAK Narrow Brush
2.00
Vero K-PAK Tech Apron
37.99
Vero K-PAK Client Cape
24.95
Vero ULTRA Swatch book 12.99
Vero K-PAK Paper Swatch
6.95
Vero K-PAK Color System DVD
4.95
NEW K-PAK Waves +*Unit UNIT
EDLP PRICE
Reconstructing Waves Acid
4.50
7.95
Reconstructing Waves Extra Body Acid
4.50
7.95
Reconstructing Waves Thio-Free C/T
4.50 8.95
Reconstructing Waves Thio-Free N/R
4.50 8.95
Reconstructing Waves Alkaline N/R
4.50
7.95
Reconstructing Waves Alkaline C/T
4.50
7.95
RE:NU AGE DEFY
*Unit Sugg.
PRICE retail
FULLNESS & BODY
Pre-Shampoo Treatment 200 mL
750 mL
14.00
37.00
28.00
75.00
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Primer 150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Fullness & Body Solution System SOFTNESS & MANAGEABILITY
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Conditioner Paraben Free
200 mL
14.00
28.00
Primer
150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Bodifying Lotion 150 mL
13.00
26.00
Volumizing Foam 200 mL
13.00
26.00
Controlling Crème 150 mL
13.00
26.00
Styling & Finishing Spray 250 mL
13.00
26.00
50 mLSALE 14.99
150 mLSALE 25.99
48.00
90.00
Softness & Manageability
Solution System STYLING COLLECTION
RE:NUAL SERUM SALE
Re:nual Serum Re:nual Serum Refill 4-Month Age Defy Program
FULLNESS & BODY SALE 34.99 119.00
4-Month Age Defy Program
SOFTNESS & MANAGEABILITY SALE 34.99 119.00
Joico 2 sided salon banner
Vero K-PAK Color 2-sided banner
Joico Roll Comb
Joico Spray Bottle
Joico Salon Kit
Contains an array of branding pieces for your Salon:
Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters
Design Collection Ad Tower Various Capes Ice Cutting Cape Vero K-PAK Color Cape Vero K-PAK Open/Close Sign
Purse Hooks and much more! Ask your sales consultant about Joico’s
large and medium salon openers.
* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.
Promotions expire February 28, 2010. Joico reserves the right to correct any print or illustration error. + Every day low price with
minimum purchase of 12. ©2010 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3
29.99
29.99
2.00
2.00
29.99