K-PAK QUADRaion PRO-DRYER

2011 PROMOTIONS
MAY
JUNE
NEW!
K-PAK QUADRaion
PRO-DRYER
The first dryer infused with
keratin technology
STYLISH
Mother’s day
GIFT
Introducing
DESTINATION
EDUCATION
2012
Volume Retail Promotions
FOR REGISTERED V.P. SALONS ONLY
This complete promotion is designed
for your Joico VP Display* to create
maximum awareness and sell-through.
at
your
service
K-PAK Reconstructor 150ml & K-PAK Intense
Hydrating Treatment 250ml
Salon VP Price: $14.98/ea
Salon Reg: $25.00/ea
Special Retail: $24.99/ea
Salon non-VP: $16.48/ea
V.P. OFFER
K-PAK Color Therapy Shampoo 300ml & K-PAK
Color Therapy Restorative Styling Oil 100ml
Salon VP Price: $14.98/ea
Salon Reg: $22.87/ea
Special Retail: $24.99/ea
Salon non-VP: $16.48/ea
K-PAK Shampoo & Conditioner 300ml
Salon VP Price: $14.98/ea
Salon Reg: $21.97/ea
Special Retail: $24.99/ea
Salon non-VP: $16.48/ea
To fully benefit from the V.P. Program,
the recommended salon purchase is:
• 12 – K-PAK Reconstructor 150ml & K-PAK Intense Hydrating Treatment 250ml
• 6 – K-PAK Color Therapy Shampoo 300ml & K-PAK Color Therapy Restorative
Styling Oil 100ml
• 6 – K-PAK Shampoo & Conditioner 300ml
TENT CARD
$
99
ONLY
14
$
98
/DUO
HEADER CARD
2499ea.
$
PLUS WHEN A REGISTERED VP SALON PURCHASES
THE FULL RECOMMENDED MIX THEY RECEIVE:
• 1 – Vero Ultra Discovery kit (valued at $74.85)
VERO ULTRA
359.52 (Salon Special Price) $
Salon Value: $569.04 PLUS a $74.85 Vero Ultra Discovery Kit FREE!
POTENTIAL PROFIT: $240.24
* The VP display is the property of Joico Canada and can be repossessed at
any time should Joico VP only products not be featured on the VP stand.
This professional haircolor is a one-step process that can lift
natural or previously colored hair up to 7 levels, deposit both
vibrant and caramel tones, and leave the hair in K-PAK condition.
VeroULTRA lifting powder colors, a breakthrough one-step lift
and deposit powder color service that delivers spectacular
results in only 30 minutes!
One-Step Lift and Color Deposit with
K-PAK Protection
Ultra Color Deposit = Hyper-Dynamic™ dye technology
Ultra Condition = K-PAK keratin and rice flour protein for
optimum protection
*Toffee, Butterscotch & Caramel
VaporFuel Refill
Duo Pack
Save 35% on K-PAK ReconstRx VaporFuel Refill Duo.
When used together with the K-PAK Reconstrx VaporIron, ReconstRx VaporFuel is proven to reconstruct and protect hair as you style.
13.49
$
(Salon Price) each
Salon Value: $20.66 ea.
Retail Price: $22.50 ea.
Retail Value: $34.50 ea.
K-PAK Liter Duos
Save 44% on each K-PAK Shampoo & Conditioner liter duo and
K-PAK Color Therapy Shampoo & Conditioner liter duo
29.78
$
(Salon Price) each
Salon Value: $53.18 ea.
Retail Price: $49.75 ea.
Retail Value: $88.80 ea.
SAVE
44%
SAVE
35%
Joico
Artist
Pick of the
Month
Damien Carney
Joico International Artistic Director
“A versatile, alcohol-free
sculpting and setting
lotion that provides light
to medium hold, JoiLotion
is great for blow-drying,
setting, sculpting and
creating wet looks.”
JOILOTION 300ml
Save 23% on each JOICO Joilotion 300ml.
$
5.99
(Salon Price) each
Salon Value: $7.75 ea.
Retail Price: $9.99 ea.
Retail Value: $12.95 ea.
SAVE
23%
Step Out In Style
Color Endure Mother’s Day Gift
®
FREE fashion bag ($25 value)—plus save 20% on each Color Endure Mother’s Day bag.
Offer includes:
• (1) Color Endure Shampoo, 300ml
• (1) Color Endure Conditioner 300ml
• (1) Color Endure Masque 250ml
• (1) FREE Fashion Bag (Merchandised in a fashion bag)
22.80
$
SAVE
20%
(Salon Price) each
Salon Value: $28.50 ea.
Retail Price: $37.99 ea.
Retail Value: $47.59 ea.
K-PAK finishing duo
2 FOR $30 STYLER
Design Collection
Texture Spray
Save 30% on the purchase of K-PAK Hairspray 300ml finishing duo.
Save 20% on the purchase of Design Collection Texture Spray 150ml.
17.99
(Salon Price) each
$
$
Salon Value: $25.74 ea.
Retail Price: $30.00 ea.
Retail Value: $43.00 ea.
SAVE
30%
8.40
(Salon Price) each
Salon Value: $10.50 ea.
Retail Price: $16.80 ea.
Retail Value $21.00 ea.
SAVE
20%
Perfect
Hydration
Joico JoiFIX
FIRM LITER
Save 30% on each Joico JoiFIX Firm Liter
12.95
$
(Salon Price) each
Salon Value: $18.40 ea.
Just one spray away.
Save 39% on Moisture Recovery Shampoo & Moisture Mist duo.
Perfect Hydration duo includes:
• (1) Moisture Recovery Shampoo, 300ml
• (1) Moisture Recovery Moisture Mist, 300ml
SAVE
30%
11.97
$
(Salon Price) each
Salon Value: $19.70 ea.
Retail Price: $19.99 ea.
Retail Value: $32.90 ea.
ICE
DISTORTION
& MOLDER
Save 50% on the purchase of each
Distortion 100ml. Save 37% on the
purchase of each Molder 100ml.
5.99
$
(Salon Price) each
Salon Value: $9.57 & $11.97 ea.
Retail Price: $9.99 ea.
Retail Value: $15.95 & $19.95 ea.
Travel-Size
Savings on Spiker
Save 25% on the purchase of open stock ICE Spiker Colorz 50ml.
Choose from:
• ICE Spiker Colorz Blue 50ml
• ICE Spiker Colorz White 50ml
• ICE Spiker Colorz Red 50ml
• ICE Spiker Colorz Metallix Gold 50ml
• ICE Spiker Colorz Metallix Green 50ml
4.85
$
(Salon Price) each
Salon Value: $7.15 ea.
Retail Price: $8.99 ea.
Retail Value: $11.95 ea.
Plus
a FREE shelf talker
with the purchase
of 24.
INTRODUCING. . .
Brand Your Salon
with Vero K-PAK
®
May only. Receive a Vero K-PAK poster set and a Vero K-PAK
in-salon banner with the purchase of 18 Vero K-PAK color, Chrome or
Age Defy shades of your choice.
$
103.50134.10
Subject to availability due to limited quantities. While supplies last.
$
(Salon Price)
Plus
receive 3 Joico
posters
Get Color Coordinated!
with Vero K-PAK
®
You may have
visited the
caribbean
before
– but never
like this.
JUNE only. Receive 2 modular color racks with the purchase of 24 Vero K-PAK color, Chrome or Age Defy shades of your choice.
$
138.00178.80
Subject to availability due to limited quantities. While supplies last.
$
(Salon Price)
Come away with us to experience premiere
education to inspire the artist in you.
Trend, cut, color and business building classes
with our talented guest artists onboard a
Caribbean cruise. Does it get better than this?
Ask your Joico Distributor
Sales Representative for
more information.
Savings On
VERO LIGHTENERS!
Save 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb
choose from:
• VeroLight, 1lb
• VeroBlue, 1lb
17.50
$
(Salon Price) each
Salon Value: $24.95 ea.
SAVE
30%
K-PAK® *Unit Sugg.
PRICEretail
Shampoo
50 mL
2.37 3.95 300 mL 10.00 16.75 liter 26.59 44.40
Conditioner
50 mL
2.37 3.95 300 mL 11.97 19.95 liter 26.59 44.40
Chelating Shampoo
300 mL 10.00 16.75
Leave-in Protectant
250 mL 10.33 17.25
Deep-Penetrating
50 mL
2.67 4.95 Reconstructor
150 mL 12.87 21.50 250 mL 19.60 32.75 liter 42.80 71.50
Liquid Reconstructor 50 mL
2.67 4.95 300 mL 15.18 25.35
Intense Hydrator
50 mL
2.67 4.95 250 mL 12.13 20.25 liter 32.30 53.95
Smoothing Balm
200 mL 12.87 21.50
Protect & Shine Serum
50 mL 12.87 21.50
Thermal Design Foam
300g 12.87 21.50
NEW CLASSIC Protective Hairspray 300 mL 13.74 22.95
Protective Hairspray
300 mL 13.74 22.95
Split End Mender 100 mL 12.87 21.50
K-PAK® TOOLS *Unit Sugg.
PRICEretail
Quadraion pro-dryer $119.00 $198.00
Quadraion Blowdry Spray
150mL $8.32 $13.90
Diffuser $14.95 $24.95
VaporIron 1.25” 119.00 198.00
VaporFuel 300 mL 10.33 17.25
K-PAK® Color THERAPY®
Color Therapy Shampoo
300 mL
liter
Color Therapy Conditioner
300 mL
liter
Color Therapy
30 mL
Restorative Styling Oil
100 mL
*Unit Sugg.
PRICEretail
10.00 16.75 26.59 44.40
11.97 19.95 26.59 44.40
2.67 4.95 12.87 21.50
K-PAK® SUN THERAPY®
Sun Therapy Nourishing Shampoo
200 mL
Sun Therapy Treatment Masque
150 mL
Sun Therapy 50 mL
Protective Sun Milk
150 mL
*Unit Sugg.
PRICEretail
8.95
14.95
11.97
2.67
10.33
19.95
4.95 17.25
K-PAK professional® *Unit PRICE
Professional Cuticle Sealer
liter 22.75
Professional Chelating Shampoo
liter 22.75
Professional H.K.P.
350 mL 9.87
K-PAK Hair Repair System 120.60
Moisture Recovery *Unit Sugg.
PRICEretail
Shampoo 50 mL
2.37
3.95 300 mL 7.57 12.65 liter 20.75 34.65
Conditioner
50 mL
2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99
New! Moisture Mist leave-in
300 mL 12.13 20.25
Treatment Balm
250 mL 12.13 20.25 liter 31.70 52.95
Treatment Lotion
200 mL 12.13 20.25 liter 31.70 52.95
Styling Creme
50 mL
2.67 4.95
150 mL 10.75 17.95
DAILY CARE *Unit Sugg.
PRICEretail
Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)
gallon 47.20 78.80
Conditioning Shampoo 300 mL
7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)
gallon 47.20 78.80
Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65
(formerly Biojoba®)
DAILY CARE (continued) *Unit Sugg.
PRICEretail
Balancing Conditioner 300 mL 7.78 12.99 (formerly Lite)
liter 18.55 30.99 gallon 44.00 73.50
Conditioner 300 mL 8.98 14.99 liter 22.75 37.99
(formerly ALTimaTM)
Leave-In Detangler
300 mL 8.98 14.99 liter 22.75 37.99
(formerly Integrity ®)
Moisturizer
300 mL 12.87 21.50 liter 31.70 52.95
Scalp Balancing Treatment
6 x 25mL 24.00 39.95
Square Gallon Pumps
2.00
STYLE AND FINISH *Unit Sugg.
PRICEretail
Brilliantine Pomade
50 mL 8.89 14.85
Brilliantine Spray Gloss
150 mL 12.13 20.25 (formerly Spray Glacé)
Curl Definer
200mL 11.37 18.99
Curl Activator
150mL 11.37 18.99
Crème Wax
50 mL 9.85 16.45
250 mL 8.32 13.90 JoiGelTM Medium
liter 18.40 30.75
50 mL 2.67 4.95 JoiGelTM Firm (formerly I.C.E. Gel)
250 mL 8.32 13.90 liter 18.40 30.75
JoiLotion
300 mL 7.75 12.95 (formerly I.C.E. Lotion)
50 mL
4.16 6.95 JoiWhipTM
(formerly I.C.E. Whip)
300g 11.95 19.95
JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL
8.32 13.90 (formerly I.C.E. Mist)
liter 18.40 30.75
300 mL 11.95 19.95
NEW CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM (formerly con_text Assertion)
NEW CLASSIC JoiMist ® Medium 300 mL 11.95 19.95
300 mL 11.95 19.95
JoiMist ® Medium 300 mL 11.95 19.95
NEW CLASSIC JoiMist ® Firm 50 mL
4.16 6.95 JoiMist ® Firm
300 mL 11.95 19.95
Color Endure® *Unit Sugg.
PRICEretail
Shampoo
50 mL
2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 gallon
47.20 78.80
Conditioner
50 mL
2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 gallon 47.20 78.80
New! Color Endure Masque
250 mL 11.95 19.95
Color Endure® *Unit Sugg. VIOLET PRICEretail
Shampoo
300 mL 7.57 12.65 liter 20.75 34.65
Conditioner
300 mL 8.98 14.99 liter 22.75 37.99
Body Luxe *Unit Sugg. PRICEretail
Thickening Shampoo
300 mL 7.57 12.65 liter 20.75 34.65
Thickening Conditioner
300 mL 8.98 14.99 liter 22.75 37.99
Thickening Elixir
300 mL 11.37 18.99
Root Lift
300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam
250 mL 11.37 18.99
Silk Result® *Unit Sugg.
PRICEretail
Smoothing Shampoo
300 mL 7.57 12.65 for Fine/Normal hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99 for Fine/Normal hair
liter 22.75 37.99
Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair
liter 20.75 34.65
Smoothing Conditioner
300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99
Thermal Smoother
150 mL 10.17 16.95 300 mL 15.18 25.35
Sheer Gloss
50 mL 11.95 19.95
Straight Smoother
200g 11.95 19.95
I-C-E HAIR® *Unit Sugg.
PRICEretail
125 mL
8.97 14.97
Modifier®
Flexible Styling Paste Molder ® Matte Texture Crème
100 mL
9.57 15.95
150 mL 11.97 19.95 Spiker ® Water-Resistant
Styling Glue 500 mL 23.95 39.95
50 mL
2.67 4.95 Erratic ® Molding Clay
100 mL
8.97 14.95
®
Distortion Styling Gum
100 mL 11.97 19.95
300g 10.17 16.95 Finisher ®
Shaping Hair Spray
Blast™ 284g 10.77 17.95
Spray Adhesive
Spiker Colorz White Styling Glue
50 mL
7.15 11.95
Spiker Colorz Red Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Gold Styling Glue
50 mL
7.15 11.95
Spiker Colorz METALLIC Green Styling Glue
50 mL
7.15 11.95
Spiker Colorz Blue Styling Glue
50 mL 7.15 11.95
SKIN LUXE® *Unit Sugg.
PRICEretail
Golden Shimmer
250 mL
8.95 14.95 Gradual Self Tanner
Sugarplum Body Wash
250 mL
6.70 14.95
Sugarplum Body Crème
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
Spiced Ginger Body Wash
250 mL
6.70 14.95
collection®
Design
Molding Putty
50 mL
Forming Polish
50 mL
Gloss Wax
50 mL
Pliable Paste
100 mL
Texture Spray
150 mL
Dry Spray Wax
125 mL
Humidity Blocker
150 mL
Flexible Shaping Spray
300 mL
Design Collection Cutting Cape
*Unit Sugg. PRICEretail
10.50 21.00
10.50 21.00
10.50 21.00
10.50 21.00
10.50 21.00
11.50 23.00
11.50 23.00
11.50 23.00
24.99
VERO K-PAK COLOR ® PERMANENT
CRèME COLOR
Vero K-PAK Age Defy
74 mL
74 mL
Vero K-PAK Color® 950 mL
Veroxide® 10 Vol. 20 Vol. 950 mL
30 Vol. 950 mL
40 Vol. 950 mL
Vero K-PAK Glaze™ No-Lift 950 mL
Developer
1 lb.
Vero K-PAK Light ® Off-Scalp
Lightening Powder
2 lb.
Vero K-PAK Blue On/Off Scalp
1 lb.
Lightening Powder
Vero K-PAK Creme Lightener
300g
VeroULTRA™
Lifting Powder Color
120g
Vero K-PAK Lift ® Crème Lightening Booster
60g
Vero Stainless Haircolor Stain Remover
118 mL
*Unit
PRICE
7.45
6.45
6.99
6.99
6.99
6.99
10.10 VERO K-PAK Color Intensity
Semi-Permanent Crème Colors 118 mL
*Unit PRICE
6.45
VERO K-PAK CHROME™ DEMI-
PERMANENT CRèME COLOR
Vero K-PAK Chrome
60 mL
Vero K-PAK Chrome No-Lift
950 mL
Activator COLOR
ACCESSORIES
Vero K-PAK Color System Premium Swatch Book
Vero K-PAK Resource Guide
Vero K-PAK Tube Key
Vero K-PAK Modular Mixing Bowl
Vero K-PAK Brush
Vero K-PAK Narrow Brush
Vero K-PAK Tech Apron
Vero K-PAK Client Cape
Vero ULTRA Swatch book Vero K-PAK Paper Swatch
Vero K-PAK Color System DVD
*Unit PRICE
5.75
6.99 *Unit PRICE
90.00
13.95
2.00
6.95
2.00
2.00
37.99
24.95
12.99
6.95
4.95
NEW K-PAK Waves +*Unit UNIT EDLP PRICE
Reconstructing Waves Acid
4.50
7.95
Reconstructing Waves Extra Body Acid
4.50
7.95
Reconstructing Waves Thio-Free C/T
4.50 8.95
Reconstructing Waves Thio-Free N/R
4.50 8.95
Reconstructing Waves Alkaline N/R
4.50
7.95
Reconstructing Waves Alkaline C/T
4.50
7.95
RE:NU AGE DEFY
*Unit Sugg. PRICEretail
FULLNESS & BODY
Pre-Shampoo Treatment 200 mL
750 mL
14.00
37.00
28.00 75.00
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Primer 150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Fullness & Body Solution System SOFTNESS & MANAGEABILITY
Shampoo Sulfate & Paraben Free
200 mL
13.00
26.00
Conditioner Paraben Free
200 mL
14.00
28.00
Primer
150 mL
13.00
26.00
50 mL (trio)
14.50
29.00
Bodifying Lotion 150 mL
13.00
26.00
Volumizing Foam 200 mL
13.00
26.00
Controlling Crème 150 mL
13.00
26.00
Styling & Finishing Spray 250 mL
13.00
26.00
50 mLSALE 14.99
150 mLSALE 25.99
48.00 90.00
Softness & Manageability Solution System STYLING COLLECTION
RE:NUAL SERUM SALE
Re:nual Serum Re:nual Serum Refill 24.95 47.95
24.95 4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00
4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00
14.95
24.95
5.39
7.50
Joico 2 sided salon banner 29.99
Vero K-PAK Color 2-sided banner 29.99 Joico Roll Comb
2.00
Joico Spray Bottle
4.99
Joico Clips
5.99
Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon:
Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Ice Cutting Cape Vero K-PAK Color Cape Vero K-PAK Open/Close Sign
Purse Hooks and much more!
Joico Digital Picture Screens
7” $35.00
Ask your sales consultant about Joico’s
large and medium salon openers.
* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire June 30, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3
THE FIRST
KERATIN-INFUSED
DRYER
Introducing the
By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing
negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that
leaves hair smoother, shinier, and healthier looking than ever before.
• BUILT-IN SMART ION GENERATOR
NEW QUADRAION™ BLOWDRY SPRAY
• ULTRA LIGHTWEIGHT DESIGN
• Decreases dry time
• Delivers heat-activated protection and
• POWERFUL, QUICK DRY TIME
reconstruction with every blow-dry
• Long-lasting, humidity-resistant results
MAY ONLY
$
99.00 (Salon Price) each
FREE BlowDry Spray 150ml
Salon value: $127.32
Suggested Retail Price: $165.00