unlock the secret to lustworthy locks!

JULY / AUGUST 2016 PROMOTIONS
UNLOCK THE SECRET
TO LUSTWORTHY LOCKS!
NEW LUSTER LOCK™
instant shine & repair treatment
BACK… & BETTER THAN EVER
2 FOR $10
UP TO 51% SAVINGS ON JOICO & K-PAK LITER DUOS
VERO K-PAK INSTANT GLOSS
TONERS
UP TO 100% MORE JOI FREE BONUS-SIZE
K-PAK RECONSTRUCTOR & K-PAK INTENSE HYDRATOR
THE HALF-YEARLY STYLER SALE IS HERE
ALL JOICO STYLERS—JUST $5.99 EACH!
®
BUY 2, GET 1 FREE
LUMISHINE DEMI-PERMANENT
LIQUID COLOR
™
UNLOCK THE SECRET
TO LUSTWORTHY
LOCKS
NEW
K-PAK COLOR THERAPY
™
®
LUSTER LOCK
™
instant shine & repair treatment
Think your color-treated tresses are so
parched, lackluster and brittle that only
a pair of scissors and a pixie cut will do?
Meet our miracle fix: Just one treatment with
NEW K-PAK Color Therapy Luster Lock
leaves locks glowing with lustworthy shine
and out-of-this world vibrancy, while seriously
boosting your mane’s strength to make it 9x
more resistant to breakage!*
How? Our QuadraBond Complex®—loaded
with lush, exotic African Manketti and
Argan oils—locks in vibrancy- and shineboosting moisture while locking out fading
and damage. The hair-identical keratin
peptides in our Bio-Advanced Peptide
Complex™ create a weightless, lasting shield
of protection around the hair structure that
repairs existing damage and prevents future
damage. With each use, hair becomes
stronger, healthier, shinier—positively joiful!
*Against combing breakage on damaged hair vs. a non-conditioning shampoo.
LOVE AT FIRST TRY
Save 20% on the purchase of each NEW K-PAK Color Therapy Luster Lock instant shine & repair
treatment, 4.7 oz.
Salon Price: $7.99
Salon Value: $10.00
Retail Price: $15.98
Retail Value: $19.99 SAVE: 20%
JOICO.COM
SAVINGS UP TO
51% A HEAD OF THE CLASS
K-PAK & JOICO SHAMPOO & CONDITIONER LITER DUOS
®
Get more beauty for your buck with the purchase of each K-PAK or Joico Shampoo and Conditioner
Back-to-School Liter Duo.
Choose from:
•K-PAK,® Damaged Hair’s Hero
•K-PAK® Color Therapy,™ Lock Down Healthy Color
•Color Endure,® Complete Color Insurance
•Color Endure® Violet, Blonde Hair’s Keeper
•Curl, 100% Curl Confidence Guaranteed
•Moisture Recovery,™ Quench Thirsty Hair
•Body Luxe,™ Flat to Fab
•Daily Care Balancing, Bring Balance Back
(normal to oily hair)
•Smooth Cure, 3-Day Frizz Fighter
Salon Price:
$15.00-$17.00 ea
Salon Value:
$24.49-$34.49 ea
Retail Price:
$29.99-$33.99 ea
Retail Value:
$48.98-$68.98 ea
JOICO.COM
JULY ONLY
$
5.99 HALF-YEARLY SUMMER
EACH
STYLE SALE
OUR BIGGEST SAVINGS!
The deal of deals is finally here again: Stock up on all your fave Joico stylers for only
$5.99 each—savings of up to 33%!
Choose from:
•Flip Turn™ volumizing finishing spray, 9 oz
•Hair Shake™ finishing texturizer spray, 5 oz
•Design Works® shaping spray, 8.9 oz
•JoiShape,™ 9 oz
•JoiMist® Medium, 9.1 oz
•JoiMist® Firm, 9.1 oz
•Power Spray® fast-dry finishing spray, 9 oz
•Ironclad™ thermal protectant spray, 7 oz
•Heat Set™ blowout perfecting crème, 5.1 oz
•Texture Boost dry spray wax, 4 oz
•Humidity Blocker finishing spray, 4.5 oz
•Instant Refresh® dry shampoo, 6.2 oz
•JoiFix™ Medium, 10.1 oz
•JoiFix™ Firm, 10.1 oz
•JoiGel® Medium, 8.5 oz
•JoiGel® Firm, 8.5 oz
•Power Gel® sculpting gel, 8.5 oz
•JoiLotion,™ 10.1 oz
•JoiWhip,™ 10.2 oz
•Power Whip whipped foam, 10.2 oz
•Crème Wax texture & shine, 2 oz
•Matte Grip® texture crème, 2 oz
•Flex Control pliable paste, 3.4 oz
Salon Price: $5.99
Salon Value: $7.00-$9.00
Retail Price: $11.98
Retail Value: $13.99-$17.99
JOICO.COM
SAVINGS UP TO
34%
GALLONS OF
GORGEOUSNESS
THE JOI OF HEALTHY HAIR STARTS AT THE BACKBAR!
Save up to 34% on the purchase of each Joico gallon.
Choose from:
•Color Endure Sulfate-Free Shampoo
•Color Endure Sulfate-Free Conditioner
•Moisture Recovery Shampoo
•Moisture Recovery Conditioner
•Body Luxe Shampoo
•Body Luxe Conditioner
•Daily Care Balancing Shampoo
•Daily Care Balancing Conditioner
Salon Price: $22.99 ea
Salon Value: $28.00-$35.00 ea
SAVINGS
25% THIS TREAT IS ON US
SAVE 25% ON THE PURCHASE OF OUR THREE BEST
BACKBAR HAIR HEALERS
Choose from:
•NEW K-PAK Color Therapy Luster Lock instant shine & repair treatment, 16.9 oz
•Moisture Recovery Treatment Balm, 16.9 oz
•K-PAK RevitaLuxe bio-advanced restorative treatment, 16.2 oz
Salon Price: $9.75-$15.00 ea
Salon Value: $13.00-$20.00 ea
Retail Price: $19.49-$29.99 ea
Retail Value: $25.99-$39.99 ea
JOICO.COM
K-PAK
OH JOI,
FREE IT’S BONUS TIME!
UP TO 100%
MORE PRODUCT
WHO DOESN’T LOVE A FREEBIE?
Receive up to 100% more product
FREE with the purchase of each bonus-size
K-PAK Deep-Penetrating Reconstructor (10.2 oz)
and K-PAK Intense Hydrator (10.6 oz).
Salon Price: $10.00 ea
Retail Price: $19.99 ea
JOICO.COM
®
30%
MORE FREE
HELLO, BOLD HOLD!
Receive 30% more product FREE with the purchase of each bonus-size
I-C-E HAIR Spiker® water-resistant styling glue (6.7 oz).
Salon Price: $8.00
Retail Price: $15.99
SAVINGS
25%
I-C-E…SAVINGS!
Save 25% on the purchase of stylists’ favorite gravity-defying I-C-E HAIR stylers.
Choose from:
•Spiker water-resistant styling glue, 2.5 oz
•Erratic® molding clay, 3.4 oz
•Finisher® shaping spray, 9 oz
•Spiker Colorz, 1.7 oz
•Blast® spray adhesive, 10 oz
Salon Price: $3.73-$6.18 ea
Salon Value: $4.98-$8.25 ea
Retail Price: $7.46-$12.37 ea
Retail Value: $9.95-$16.49 ea
JOICO.COM
SAVINGS
24%
SUPER SAVINGS ON
VEROLIGHT
®
A summer lightening staple for a reason: Up to 8 levels of fast-acting on-and-off scalp
lightening! July and August only, purchase our classic VeroLight Dust-Free Lightening
Powder (2lb) for $24.95 – a savings of 24%!
Salon Price: $24.95 ea
SAVINGS
5%
Salon Value: $32.90 ea
GET PERFECTLY TONED
IN 5 MINUTES!
Tired of lightening treatments that leave hair dry, brittle and brassy? Our Instant Gloss Toners instantly neutralize
and enhance the tone of prelightened hair while packing a moisturizing punch. For a limited time, purchase any
two Joico Instant Gloss Toners for only $10!
Choose from:
• Joico Instant Gloss Toner Natural Beige, 2 oz
• Joico Instant Gloss Toner Natural Gold, 2 oz
• Joico Instant Gloss Toner Natural Violet, 2 oz
• Joico Instant Gloss Toner Natural Silver, 2 oz
Salon Price: $10.00 dl
Salon Value: $10.58 dl
SAVINGS
33%
ALL THE GLOSS,
NONE OF THE FUSS
Joico LumiShine Demi-Permanent Liquid Color glazes and tones without fuss, delivering gorgeously glossy
color that looks like it took hours to perfect! For a limited time, receive one FREE LumiShine Demi-Permanent
Liquid shade* (2 oz ea) with the purchase of two LumiShine Demi-Permanent Liquid shades* (2 oz ea) —an
amazing 33% savings.
Salon Price: $10.30 dl
Salon Value: $15.45 dl
PURCHASE
(2)
JOICO.COM
RECEIVE (1)
FREE
DUO
LIGHT
LIFT & DEPOSIT
IN ONE STEP
SAVINGS
12%
WANT AN ALL-IN-ONE ANSWER TO EFFORTLESS
FREEHAND TECHNIQUES?
Purchase Joico DuoLight 1-Step Tonal Crème Lightener for $14.95—a savings
of 12%! DuoLight lifts and deposits in half the time while keeping hair remarkably
close to its original condition.
Choose from:
• NEW Joico DuoLight 1-Step Tonal Crème Lightener Copper, 8.5 oz
• Joico DuoLight 1-Step Tonal Crème Lightener Caramel, 8.5 oz
• Joico DuoLight 1-Step Tonal Crème Lightener Butterscotch, 8.5 oz
Salon Price: $14.95 ea
Salon Value: $16.99 ea
NEW COPPER
(Levels 1-5):
CARAMEL
(Levels 2-5):
BUTTERSCOTCH
(Levels 4-6):
For spicy copper tones
For rich, neutral caramel tones
For warm, buttery tones
Ideal for: Natural or colored
Level 1 (Black) to Level 5
(Medium Brown) hair.
Ideal for: Natural or colored
Level 2 (Very Dark Brown) to
Level 5 (Medium Brown) hair.
Ideal for: Natural or colored
Level 4 (Dark Brown) to
Level 6 (Light Brown) hair.
JOICO.COM
PRICE LIST
K-PAK®
SUGG RETAIL SALON
PRICEPRICE
Shampoo1.7 oz3.99 2.00
10.1 oz14.99 7.50
liter32.99 16.50
gallon N/A48.00
Clarifying Shampoo
10.1 oz14.99 7.50
Conditioner1.7 oz3.99 2.00
10.1 oz16.99 8.50
liter33.99 17.00
gallon N/A50.00
8.5 oz16.99 8.50
Leave-In Protectant
Deep-Penetrating1.7 oz3.99 2.00
Reconstructor5.1 oz19.99 10.00
8.5 oz28.99 14.50
liter48.99 24.50
Liquid Reconstructor 10.1 oz22.99 11.50
Intense Hydrator
1.7 oz4.99 2.50
8.5 oz19.99 10.00
liter39.99 20.00
Smoothing Balm
6.8 oz18.99 9.50
Protect & Shine Serum 1.7 oz17.49 8.75
3.4 oz16.99 8.50
Split End Mender
Thermal Design Foam 10.1 oz18.49 9.25
9.3 oz17.49 8.75
Protective Hairspray
SUGG RETAIL SALON
K-PAK®
REVITALUXE
PRICEPRICE
Bio-Advanced5.1 oz22.99 11.50
Restorative Treatment 16.2 oz39.99 20.00
SUGG RETAIL SALON
K-PAK®
COLOR THERAPY
PRICEPRICE
Shampoo10.1 oz14.99 7.50
liter32.99 16.50
gallon N/A48.00
Conditioner10.1 oz16.99 8.50
liter33.99 17.00
gallon N/A50.00
Restorative
Styling Oil
3.4 oz19.99 10.00
Dry Oil Spray
6 oz17.99 9.00
Luster Lock
4.7 oz19.99 10.00
16.9 oz39.00 19.50
SUGG RETAIL SALON
K-PAK
PROFESSIONAL®
PRICEPRICE
Professional
Clarifying Shampoo
liter 16.00
Professional
Cuticle Sealer
liter 16.00
Professional H.K.P.
11.8 oz8.00
Square Gallon Pumps 2.98
SUGG RETAIL SALON
COLOR ENDURE®
SULFATE-FREE
PRICEPRICE
Shampoo10.1 oz14.99 7.50
liter31.99 16.00
gallon N/A33.00
Conditioner10.1 oz16.99 8.50
liter32.99 16.50
gallon N/A35.00
COLOR ENDURE®
SUGG RETAIL SALON
VIOLET
PRICEPRICE
Shampoo10.1 oz15.99 8.00
liter33.99 17.00
Conditioner10.1 oz17.99 9.00
liter34.99 17.50
COLOR INFUSE
SUGG RETAIL SALON
RED
PRICEPRICE
Shampoo10.1 oz15.99 8.00
Conditioner10.1 oz17.99 9.00
COLOR INFUSE
SUGG RETAIL SALON
COPPER
PRICEPRICE
Shampoo10.1 oz15.99 8.00
Conditioner10.1 oz17.99 9.00
SUGG RETAIL SALON
COLOR INFUSE
BROWN
PRICEPRICE
Shampoo10.1 oz15.99 8.00
Conditioner10.1 oz17.99 9.00
SUGG RETAIL SALON
COLOR BALANCE
BLUE
PRICEPRICE
Shampoo10.1 oz15.99 8.00
Conditioner10.1 oz17.99 9.00
COLOR BALANCE
SUGG RETAIL SALON
PURPLE
PRICEPRICE
Shampoo10.1 oz15.99 8.00
Conditioner10.1 oz17.99 9.00
JOICO® CO+WASH SUGG RETAIL SALON
PRICEPRICE
Moisture 8.5 oz23.99 12.00
Color8.5 oz23.99 12.00
8.5 oz23.99 12.00
Curl SUGG RETAIL SALON
JOICO® CURL
PRICEPRICE
Cleansing Shampoo 10.1 oz14.99 7.50
liter 31.99 16.00
(Sulfate Free)
Nourished Conditioner 10.1 oz16.99 8.50
(Sulfate Free)
liter 32.99 16.50
Perfected Curl Correcting Milk
5.1 oz17.99 9.00
Refreshed Reanimating Mist
5.1 oz17.99 9.00
Defining Foam-Wax 5.1 oz16.99 8.50
Controlling
Anti-Frizz Styler
3.4 oz13.99 7.00
SMOOTH CURE
SUGG RETAIL SALON
SULFATE-FREE
PRICEPRICE
Shampoo10.1 oz14.99 7.50
liter31.99 16.00
Conditioner10.1 oz16.99 8.50
liter32.99 16.50
Thermal Styling
Protectant5.1 oz17.99 9.00
MOISTURE
SUGG RETAIL SALON
RECOVERY
PRICEPRICE
Shampoo10.1 oz13.99 7.00
liter30.99 15.50
gallon N/A30.00
Conditioner10.1 oz15.99 8.00
liter31.99 16.00
gallon N/A33.00
Treatment Balm
8.5 oz18.99 9.50
16.9 oz25.99 13.00
BODY LUXE
SUGG RETAIL SALON
PRICEPRICE
Volumizing10.1 oz13.99 7.00
Shampoo
liter30.99 15.50
gallon N/A30.00
Volumizing10.1 oz15.99 8.00
Conditioner
liter31.99 16.00
gallon N/A33.00
Volumizing Elixir
6.8 oz17.49 8.75
10.2 oz16.99 8.50
Root Lift
Design Foam
8.5 oz17.49 8.75
DAILY CARE
SUGG RETAIL SALON
PRICEPRICE
Balancing Shampoo 10.1 oz13.99 7.00
liter23.99 12.00
gallon N/A28.00
Balancing Conditioner 10.1 oz15.99 8.00
liter24.99 12.50
Conditioning10.1 oz13.99 7.00
Shampoo
liter23.99 12.00
Conditioner10.1 oz15.99 8.00
liter24.99 12.50
Treatment Shampoo 10.1 oz 13.99
7.00
Leave-In Detangler
10.1 oz14.99 7.50
liter27.99 14.00
Square Gallon Pumps 2.98
STYLE AND FINISH SUGG RETAIL SALON
PRICEPRICE
Tint Shot
Blonde, Light Brown,
Dark Brown, Black
2 oz17.99 9.00
NEW InstaTint
Fiery Coral, Sapphire Blue, Orchid,
Pink, Mermaid Blue
1.4 oz9.99 5.00
NEW Hair Shake
5.1 oz17.99 9.00
Liquid-To-Powder Finishing Texturizer
Flip Turn
9.0 oz16.99 8.50
Volumizing Finishing Spray
Ironclad7 oz16.99 8.50
Thermal Protectant Spray
Heat Set
5.1 oz14.99 7.50
Blowout Creme
Design Works
8.9 oz16.99 8.50
Shaping Spray
JoiShape9 oz16.99 8.50
JoiWhip10.2 oz16.99 8.50
JoiMist Medium
9.1 oz16.99 8.50
JoiMist Firm
9.1 oz16.99 8.50
9 oz16.99 8.50
Power Spray Fast-Dry
Texture Boost
Dry Spray Wax
4 oz17.99 9.00
Humidity Blocker
4.5 oz17.99 9.00
6.2 oz17.99 9.00
Instant Refresh
JoiFix Medium
10.1 oz15.49 7.75
10.1 oz15.49 7.75
JoiFix Firm
JoiGel Medium
8.5 oz13.99 7.00
liter24.99 12.50
JoiGel Firm
8.5 oz13.99 7.00
liter24.99 12.50
JoiLotion10.1 oz14.99 7.50
8.5 oz16.99 8.50
Power Gel
Power Whip
10.2 oz16.99 8.50
Crème Wax
2 oz15.99 8.00
Matte Grip
2 oz15.99 8.00
Flex Control
3.4 oz15.99 8.00
SUGG RETAIL SALON
I-C-E HAIR®
PRICEPRICE
Spiker®2.5 oz10.99 5.50
5.1 oz15.99 8.00
Erratic®10.1 oz14.99 7.50
Finisher® 55%8.5 oz16.99 8.50
BlastTM 55%10.2 oz16.99 8.50
SPIKER COLORZ™
Blue1.7 oz9.95 4.98
Red1.7 oz9.95 4.98
1.7 oz9.95 4.98
Metallix Green
Pillow Pack
9 ml1.50 .75
White, Blue, Red, Green, Gold
CLINICURE
SUGG RETAIL SALON
PRICEPRICE
Trial RX for Natural Hair
(Early Stages)
Kit 19.95 9.98
Trial RX for Natural Hair
(Advanced Stages)
Kit 19.95 9.98
Trial RX for Chemically-treated Hair
(Early Stages)
Kit 19.95 9.98
Trial RX for Chemically-treated Hair
Kit 19.95 9.98
(Advanced Stages)
Purifying10.1 oz15.95 7.98
Scalp Cleanse
Natural or Chemically-treated Hair
Balancing10.1 oz15.95 7.98
Scalp Nourish
liter 29.95 14.98
Natural or Chemically-treated Hair
Stimulating5.1 oz18.95 9.48
Scalp Treat
Natural or Chemically-treated Hair
Advanced4 oz29.95 14.98
Thinning Rescue
Energizing Nutri-Complex 16.95 8.98
30 Count
Energizing Nutri-Complex 35.95 17.98
90 Count
Lifting Foam
10.2 oz13.95 6.98
Volumizer
All-Day9.0 oz13.95 6.98
Dry Hold Finisher
Weightless8.5 oz13.95 6.98
Texture Thickener
LUMISHINESALON
PRICE
Permanent Crème Colors 2.5 oz5.75
Demi-Permanent Liquid Colors
2 oz5.15
LUMISHINE DEVELOPERSSALON
PRICE
LumiShine Crème Developer
(5, 20 Vol.) 16 fl. oz3.50
(5, 10, 20, 30 & 40 Vol.) 32 fl. oz5.50
LUMISHINESALON
OPENERSPRICE
LumiShine Demi-Permanent Liquid 149.00
LumiShine Permanent Crème 149.00
LumiShine Complete 449.00
VERO K-PAK® COLOR SYSTEM
VERO K-PAK® COLORSALON
PERMANENT CRÈME COLORSPRICE
Age Defy Series 2.5 oz6.50
Permanent Crème Color 2.5 oz6.25
VERO K-PAK® COLORSALON
DEMI-PERMANENT CRÈME COLORS PRICE
Demi-Permanent Crème Color
2 oz5.35
COLOR INTENSITYUNIT
PRICE
Red, Yellow, Orange, Pink,
Indigo, Cobalt Blue,
Peacock Green, Clear,
Magenta, Titanium,
Light Purple, Orchid, Ruby Red,
Sapphire Blue, Amethyst Purple,
Soft Pink, Hot Pink,
NEW Fiery Coral,
NEW Black Pearl,
NEW Mermaid Blue
4 oz6.25
INSTANT GLOSS TONERS
Natural Gold
2 oz5.29
Natural Natural Silver
2 oz5.29
2 oz5.29
Natural Natural Beige
Natural Natural Violet
2 oz5.29
LIGHTENERS
NEW DuoLight 8.5 oz16.99
(Butterscotch, Caramel, Copper)
VeroLight® Dust-Free Lightening
1 lb.16.95
Powder (on/off scalp)
2 lb.32.90
VeroBlue® Dust-Free Lightening
Powder (on/off scalp)
1 lb.16.95
Vero K-PAK Crème Lightener 10.5 oz9.95
Vero K-PAK Base Breaker
2 oz5.95
2 oz5.95
Vero K-PAK Base Breaker Cool
DEVELOPERS
®
Veroxide (10, 20, 30 & 40 Vol.) 32 fl. oz6.00
VeroGlaze™ No-Lift
Developer (5 Volume) 32 fl. oz6.00
Chrome Activator8.5 fl. oz2.00
32 fl. oz6.00
VERO K-PAK® COLOR
2016 OPENERS
FREE Mini Salon Support Kit
With 16-shade Purchase
FREE Small Salon Support Kit
With 36-shade Purchase
FREE Large Salon Support Kit
With 72-shade Purchase
JOICO COLORUNIT
ACCESSORIESPRICE
Vero Stainless Haircolor
Stain Remover 4.2 oz5.50
Modular Mixing Bowl 5.00
Wide Tint Brush 2.00
Narrow Tint Brush 2.00
Measuring Beaker 2.00
Color Applicator Bottle 4.00
Color Apron 20.00
Client Cape 20.00
Color Intensity Swatch Ring 30.00
Vero K-PAK Color System
Swatch Binder 80.00
Lumishine Swatchbook 60.00
K-PAK WAVESUNIT
PRICE
Reconstructive
Reconstructive
Reconstructive
Reconstructive
Acid Wave
Extra Body Acid Wave
Alkaline Waves (N/R)
Alkaline Waves (C/T)
4.50
4.50
4.50
4.50
Prices subject to change without notice.
Available while supplies last.
July/August promotions expire August 31, 2016.
JOICO reserves the right to correct
any print or illustration error.
©Joico® Laboratories, Los Angeles, CA 90042-0308 joico.com 800.44.JOICO HAIR: Joico Artistic Team COLOR: Denis de Souza PHOTO: Hama Sanders J67504
JOICO.COM