Les Petites... Paris Presentation

ONCE UPON A TIME…
Born near Bordeaux, Isabelle is the youngest of a family of 7 children. Sweet
and sensible, nicknamed the « little one » (la petite) Isabelle was always a
dreamer.
So whilst her school friends were playing with dolls, Isabelle; whose aunt was
a dressmaker, played with fabric swatches - she sewed, unpicked, put
together and stuck, borrowed her brothers' jackets, her dad's sweaters and
her sisters' skirts to come up with her own style
Curious and determined, she discovered knitting and wanted to know
everything about it: garter stitch, cross stitch even crochet - she knew it all!
Wool is a symbol of softness and warmth and was the starting block for her
love of knitwear.
At 15 Isabelle became more fashion forward and came to Paris - getting to
know the local cafes, museums, libraries and discovering the magic of books
and especially photography - 'an art that brings sensitivity and depth to others
aesthetics by excellence'
After passing her exams, Isabelle registered at La Sorbonne and worked
weekends at the flea market - a goldmine of information, " I remember the
first thing I bought, it was stripey top and reminded me of the actress Jean
Seberg. That was the day I realised that the most beautiful things weren't
necessarily the most complicated but could simply be made from beautiful
material and in perfect proportion"
She wildly bought things 'from vintage stands in St Ouen: like a simple
sweaters', giving them a makeover and selling them to her friends at
university. During this time she developed real passion and became the 'style
guru' in her group.
In 1989 she got married in a simple white dress from the early 1900s that she
discovered in an attic
In 1992 she decided to launch her own brand
'We are all 'les petites de quelqu'un'…with all the emotion that this implies. In
the spirit of being the youngest in my family, to me Les Petites was the
obvious choice'
LES PETITES… A PHILOSOPHY
Les Petites creates a timeless style for the young and active urban woman, enhancing existing basics as the season's
must have pieces. A style made for you and your friends that is pretty, playful and daring. The collection offers an
undoubtably Parisian wardrobe.
A woman that frees herself from trends in order to interpret and adapt them to her own style. Mixing refined and
creative pieces as well as timeless classics and essentials, she takes responsibility for her choices.
For the woman that is conscious of the world surrounding her, Les Petites is well in tune with the times grasping the
best of l'air du temps. Her wardrobe is a reflection of her personality - imaginative, sensual, elegant, contemporary &
chic
Les Petites…. Simple shapes in noble fabrics. Structured silhouettes emphasising strong character and volumes
working harmoniously with femininity. Style that throws together both codes and restrictions whilst respecting the
era, quality and finish. Here you will find a sensual neck line, an element highlighting the waistline, a frill, an
embellishment, pleat or simple detail shows that a small twist can make a world of difference.
Their speciality is playing with fabrics, soft & ultra feminine, always looking for a seductive touch. Les Petites loves
cashmere, alpaca, silk, cotton, linen and working in unique ways with her favourite - wool.
Not a global line nor a trendy mixture, but a strong look with the perfect chic items - exactly what it should be. The
type of style you can adopt straight away and keep forever.
Les Petites is the perfect representation of the urban chic look - a particular idea of women, fashion and luxury
Did we say luxury? Yes, but of course affordable luxury
FALL IN MODS
HIVER 15-16
Urban winter with a strong personality
and a sense of freedom
Dancing Swinging London silhouettes to
create a modern femininity
Lines and proportions of the 60 volumes
renew.
Mix leather and silk, and Biker dress or
suit
Succumbing to the charisma of a
choreographed fashion style, expression
of a "Way of life" mid-sixties turned into
Frenchie melody.
Perfect illustration of the eclecticism of
the time, bohemian pieces are designed
to create a romantic symbiosis …
Les Petites… a wind of freedom…
« sweet insurance » mixed with « smart
nonchalance »…
A Breath of freedom in a « seventies mood » mixed with a « nineties gimmicks »
A positive silhouette, colorfull and rich of details. It radiated a sensual and enchanting feminity
… The perfect balance
Weaving games interspersed with points, natural fibres, fringes, lacings but also a pure and
contempory line tayloring outlined by aerial veils
The dress, must have, in Les Petites … is at the heart of the collection to sublime the silhouette
A focus LUX and a focus BEACH complement a full of emotions collection
This collection
is an invitation to travel…
SPRING / SUMMER 2016
LES PETITES… POSITIONING
LUXE
Lanvin - Balmain
Céline - Dior
Chanel - Gucci
Hermès - Vuitton
Balenciaga
FASHION DESIGNERS
Barbara Bui - Véronique Leroy
Stella McCartney
Diane Von Fürstenberg
CONTEMPORARY DESIGNER
Alice et Olivia – Theory - Paul & Joe
Patricia Pepe - See by Chloé - Vanessa Bruno
Isabel Marant - Les Petites… A.P.C - Iro
Maje – Sandro - Marc by Marc Jacob – Zadig & Voltaire
– Ba&sh
MASS MARKET
Zara - H&M - Topshop - Caroll – Kookaï – Uniqlo – Mango –
Benetton – Etam - Sinéquanone
THE KEY EVENTS…
1992
Birth of the brand
1992-2000
Wholesale Development + Cobranding/ Conception Production for
medium-high labels positioning.
2001
Reinforcement of the distribution
network in both France and Europe
200 multi-brand shops.
Development of export markets:
Asia, North America, Middle East…
Development of the retail network
Les Petites…
Implementation of an integrated
Public Relations Division.
2005-2007
Development of the retail
network : 10 shops in 2 years
Launch of eshop :
www.lespetites.fr
2008
Extension of our shops network:
France : opening in province
Abroad : Opening in Luxembourg and
Greece.
Move in a new head office: to carry
though this development strategy, all
the departments have
been reunited in a 800 square meter
building in the heart of the fashion
Etienne Marcel area.
2009
Extension of our shops
network: London, Parisian
suburbs…
Launch of our shoes collection.
2010
Opening of our 2nd shop in
London and our 1st shops in
Madrid and Antwerp.
2011
Opening of our 1st shops in
Barcelona, Gent, Knokke, Geneva
Opening of our 1st shop in
Beijing.
2012
Extension of our shops network
Launch of our blog:
Les Petites …community
Development of our presence in social network:
facebook, Twitter, Instagram…
Extension of ours corners network in Galerie
Lafayette (7 openings for the FW 12/13 season)
Repositionning of our corner in Printemps
Haussmann: new stand of 100 sqm2
2014
Extension of our shops network  shops in China
(5), shops in Belgium, Switzerland, Middle east
2013
Opening corners in Manor Geneva and in Zurich
Opening a corners in Brian & Barry (Milano),
Simons (Montréal), Lotte (Korea)
2015
Opening of new shops in Paris, Bruxelles, Lille
Co-branding with the jewels designer Vanessa
Pinoncely for the creation of a Les Petites… Jewels
brand : Dear Charlotte pour Les Petites…
Extension of multi brands shops in USA and in Asia
Partnership with a new distributor in USA
Opening of corners in Bloomingdales aux USA – NY
/ SAN FRANCISCO…
New partnerships with agents in France
Partnership with L’oréal Paris for the launch of the
cosmetic product Sublimist
Forecasts of new partnerships with agents in Italy
and Germany
Extension of our shops network : in Paris and
Parisian suburbs
Upgrade and extend of our multibrands stores
network
Extension of our partership with multibrands in
Russia
New partnership in Canada
Opening Pop Up stores in department stores in
Japan
LES PETITES… AND THE DISTRIBUTION
The brand is represented in Les Petites… shops, multibrand shops, websites and departement stores with
medium – high positionning
LES PETITES… SHOPS : 46 shops
WORLWIDE : multi brands shops, websites
A network of agents
& distributors
INSTAGRAM : #lespetitesparis
FACEBOOK : lespetites
TWITTER : @lespetitesparis
SHOPS
Les Petites… Place des Victoires - Paris
LES PETITES… CONCEPT STORE
A comtemporary concept interwined
with warm materials.
Sober colours : white, black mixed
with noble and naturel material such
as wood, stone…
LES PETITES… IN PARIS & IN LONDON
À Londres
Au Printemps … Paris
Au Printemps… Paris… de nuit
LES PETITES… IN FRONT OF PRINTEMPS HAUSSMANN IN PARIS
PARTNERSHIP
SOCIAL MEDIA
#lespetitesparis
#lespetitesparis
LES PETITES… PARIS
43 RUE MONTMARTRE 75002 PARIS
TEL / 0033 (0)1.40.26.27.26
CONTACT : STEPHANIE BLESSON
[email protected]