Revised pages - Charlie Horse Design

marketing options ›
getting set
photography
Since we’ve been doing this for many years, we really have it down
to a fine art.
There is a big difference between a plain photo of your property and
a compelling visual that does it justice. So we insist on great shots and
photographers who will really look after you. They love photographing
properties. They understand the value of correct techniques and creativity.
They seek to capture the personality of the place and to reflect the depth
of its character. Sometimes, they recommend simplifying the look by
removing some of the furnishings or decoration. Other times, they may
add a few things to embellish the charm. It’s all part of maximizing the
property’s potential and doing it justice. Simple and classic practices,
which can trigger a rational sale for an emotional reason. We can also
recommend interior decorating if required, to completely change the look
of your home.
floor plans
copywriter
raine and horne neutral bay | rhnb.com.au
marketing options ›
print media
No one can deny the impact the internet has had on property
marketing, however there is strong statistical evidence which proves
that print media still plays a significant role in a marketing campaign. The
visual impact of a colour advertisement in papers such as The Mosman
Daily and The Domain North is still a very emotive and visual tool.
The Mosman Daily for example has a readership of 47,000 local residents
and again there is overwhelming statistics which show that a large
percentage of buyers in an area such as the Lower North Shore will
continue to buy and sell within the same area for many years. These
buyers still refer to their local publications.
The Domain North targets a different demographic, with a readership of
184,000 and a long history with the Sydney property market. Rather than
attempting to fight the internet, the Domain has embraced it and they
now work hard to link the two mediums together in order to maintain
control of prospective purchasers’ search requirements.
raine and horne neutral bay | rhnb.com.au
marketing options ›
online
It is impossible to understate the enormous impact the internet has
had on the Real Estate industry. The internet opens your property to the
world and does so at a fraction of the price. At Raine and Horne Neutral
Bay we ensure that your internet advertisement is professionally and
creatively presented in order to direct as much attention as possible to
your listing. Priority placements, property videos, sensational photos,
floorplans and enticing text are just some of the tools we use to ensure
your property receives maximum exposure.
To ensure your listing receives maximum coverage, we advertise your
property on the following websites:
Raine and Horne Neutral Bay
Could think about including stats on number of hits per month?
rhnb.com.au
Raine and Horne Group Site
Gain Australia-wide exposure with a listing on the Raine and Horne
group website. Could think about including stats on number of hits?
rh.com.au
realestate.com.au
Australia’s most popular real estate website, with 5.27 million monthly
unique visitors in Sept 09.*
realestate.com.au
* Source: Statistics from Nielsen Online for
September 2009 # Source: Nielsen/Net Ratings MI,
Domestic Brand Traffic, May 2010
domain
One of Australia’s leading destinations for property seekers, it attracts
over 3 million unique browsers each month.#
domain.com.au
raine and horne neutral bay | rhnb.com.au
summary
Suggested method of sale
We would highly recommend selling the property by Private Treaty
Market worth
Vicinity of $545,000 - $555,000
Timing
TBA
Success fee
1.8% of sale price + GST
Marketing budget
$1,365.00
Our aim is to provide the best real estate service possible and exceed
the expectations of our clients. We not only wish to expertly look
after your immediate objectives, but become your chosen real estate
professionals in the future. Your success guarantees our success!
From service comes results. From results
comes reputation. From reputation comes
success. It all begins with service!
raine and horne neutral bay | rhnb.com.au
raine & horne neutral bay
our approach
have the details of your buyer on our records. The next job is
to make them pay the best price.
At Raine and Horne Neutral Bay we approach each property
with an open mind and an enthusiastic attitude. This means
that we design a marketing strategy specific to each and
every property. We don’t regurgitate the same system time
after time; instead we understand that every property and
every client has different circumstances and different desires.
Raine and Horne Neutral Bay has embraced the internet
and now uses it effectively and proficiently to increase the
exposure for all our properties. It is one of the most successful
and cost effective forms of advertising now available.
We don’t pass you onto junior assistants so we can move
onto the next property. At Raine and Horne Neutral Bay we
believe that our relationship with our vendors is based on
trust and our personal promise to deliver the very best result.
To this end, when you engage one of our agents, it is that
same agent that will handle every aspect of your campaign.
Everything we do at Raine and Horne Neutral Bay is designed
to maximise the price that we achieve for your property. We
design marketing campaigns that maximise the exposure of
your home, not our office. In essence, we always remember
that the client comes first, ALWAYS!
Our office isn’t hidden in some back street, non-descript
office building. Instead, we are prominently positioned on
Military Road, with 77,000 cars and hoards of pedestrians
passing by each day. Our plasma screen displays proudly
present your property to the public 24 hours a day, 7 days
a week.
Our database is the culmination of over 25 years of contacts,
sales, networking and profile. It is highly likely that we already
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raine and horne neutral bay | rhnb.com.au