- Veritas Verlag

Transcription

- Veritas Verlag

Unit 1 Marketing and sponsoring
Unit 1
Marketing and sponsoring
Seite 6
to take a quiz / a survey
to conduct
(a survey/research)
research and
development (R&D)
revenue
bei einem Test / einer Umfrage
mitmachen
(eine Umfrage) durchführen,
(Recherche) betreiben
[r9!s3.tS 4n d91vel4pm4nt] Forschung und Entwicklung (F&E)
[!te9k 4 1kw9z, !te9k 4
1s3.ve9]
[k4n1dckt]
One way for companies to find out more about their
clients is to conduct a survey.
He works for the R&D department. He’s responsible
for developing new products.
The company has barely had any revenue in the last
few years. It’s on the verge of bankruptcy.
[1rev4nju.]
Einkünfte, Einnahmen, Gewinn
habit
fake
essential
[1häb9t]
[fe9k]
[91senSl]
specific(ally)
to run tests
quality
[sp41s9f9k, sp41s9f9kli]
[!rcn 1tests]
[1kwql4ti]
Gewohnheit
unecht, gefälscht
entscheidend, wesentlich, unbedingt
notwendig
deutlich, klar, bestimmt, spezifisch
Tests durchführen
Eigenschaft; Qualität
launch
[l0.ntS]
Einführung, Start(kampagne)
sponsorship
[1spqns4S9p]
Förderung, Fördertätigkeit
selfless
[1selfl4s]
selbstlos
to endorse
[9n1d0.s]
unterstützen, gutheißen
to sell for (50 cents)
[1sel f4]
share
elaborate
rocket
return (on)
press release
[Se4]
[91läb4r4t]
[1rqk9t]
[r91t3.n]
[1pres r9li.s]
comment
[1kqment]
sich verkaufen, verkauft werden für
(50 Cent)
(An-)Teil
aufwändig, umfangreich; ausführlich
Rakete
Rendite, Ertrag, Gewinn (für)
Pressemitteilung, Presseinformation We’ve got to write a press release for our latest
project and get as many newspapers as possible to
print it in their next issue.
Kommentar
The R&D department would be very interested in a
few comments on the new product’s user friendliness.
© 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz.
Seite 7
The launch of the new iPhone caused fans around
the globe to camp outside Apple stores just to be the
first to buy their revolutionary product.
The professional cyclist is still in doubt whether to
enter the sponsorship deal offered by a fast food
chain or not.
The company’s wish to sponsor the event is not a
completely selfless one. They hope to improve their
image and increase their sales.
Many athletes endorse the company’s new energy
drink. They say it improves both their mental and
physical performance.
Seite 8
to picture sth
innovation
on time
to schedule
[1p9ktS4]
[!9n41ve9Sn]
[qn 1ta9m]
[1Sedju.l]
etw abbilden
(Er-)Neuerung, Innovation
pünktlich
(zeitlich) planen, vorsehen
to attach
[41tätS]
anhängen (an eine E-Mail)
brief
[bri.f]
(Kurz-)Beschreibung
to familiarise oneself
with sth
[f41m9li4ra9z w9D]
sich mit etw vertraut machen
to make a decision
[!me9k 4 d91s97n]
to conceive sth
[k4n1si.v]
to market sth to sb
[1m2.k9t]
eine Entscheidung treffen,
entscheiden
etw planen, sich etw denken,
vorstellen
etw an jn vermarkten, verkaufen
The meeting starts at 10. Be sure to be there on time.
The conference is scheduled for Friday 11am.
Seite 9
Seite 1 von 51
Attached to this e-mail you will find a short
description of our newest product.
My boss asked me to read the product brief closely
before the meeting.
I need to familiarise myself with the product details
because I need to pass them on to my colleagues in
tomorrow’s meeting.
We really need to make a decision as to what the
packaging should look like.
Our new mobile phone had been conceived with
teenage users in mind.
The phone will be marketed all over the world. There
will be ads on both TV and the radio.
mustard
squeezable
[1mcst4d]
[1skwi.z4bl]
Senf
elastisch, verformbar, quetschbar
toxic
[1tqks9k]
giftig, toxisch
to appeal to sb
[41pi.l t4]
jdm zusagen, gefallen
to dump
Never mind that …
to be loaded with (sugar)
household
[dcmp]
[!nev4 1ma9nd D4t]
[1l48d9d w9D]
[1ha8sh48ld]
schütten, kippen, werfen
Egal, dass/wenn …
strotzen vor (Zucker)
Haushalt
primarily
[pra91mer4li]
Can’t we do better than
that?
[du 1bet4 Dän Dät]
to be likely to do sth
[1la9kli]
in erster Linie, hauptsächlich,
vorrangig
Können wir das nicht besser
machen? / Können wir da nicht
besser sein?
wahrscheinlich etw tun
to figure sth out
[!f9g4r 1a8t]
etw verstehen, herausfinden
Gross!
to feed sb sth
[gr48s]
[fi.d]
Ekelhaft!
jdm etw zu essen geben
to twist
boost
cap
to release
[tw9st]
[bu.st]
[käp]
[r91li.s]
(ver)drehen
Steigerung
Kappe, Deckel
freisetzen, abgeben
beverage
[1bev4r9d7]
Getränk
burst
response
[b3.st]
[r91spqns]
Stoß, Schub
Antwort, Reaktion
demand
[d91m2.nd]
Nachfrage
to address
[41dres]
ansprechen; sprechen zu
foil
high-resolution
they will, in turn, …
[f09l]
[!ha9 rez41lu.Sn]
[9n 1t3.n]
to be contained in
[k4n1te9nd 9n]
Folie
hochauflösend, mit hoher Auflösung
sie werden ihrerseits …
We’re going to give free trials to selected customers.
They will hopefully, in turn, tell their friends about
our product.
sich befinden in, enthalten sein in
donation
[d481ne9Sn]
Spende
to benefit sb
to get ahead
in-kind (support)
[1ben9f9t]
[!get 41hed]
[9n 1ka9nd]
jdm nützen, guttun
vorwärts kommen
(Unterstützung) in Sachwerten
worthwhile
[!w3.T1wa9l]
lohnend, der Mühe wert (sein)
endorsement
[9n1d0.sm4nt]
Unterstützung
to seek to do sth
[si.k]
perception
[p41sepSn]
sich darum bemühen, etw zu tun,
etw anstreben
Wahrnehmung
I only buy honey that is sold in squeezable plastic
bottles. I don’t want to get my hands all sticky.
The colour of this cocktail looks toxic. It’s green!
Seite 10 Transkript
The product design will definitely appeal to children.
They like it colourful.
Our marketing research should focus much more on
single-parent households.
Our latest mobile phone has primarily been designed
for elderly users with hearing aids.
Customers are more likely to buy our products if our
advertisements appeal to them.
We’re trying to figure out the best way to market our
new fashion line.
Seite 10
Our new hands-off air freshener releases pleasant
fragrances into your home every 15 minutes.
Pepsi produces one of the world’s most popular
beverages.
In response to consumer demand, we have
redesigned our product packaging.
The goods we offer should match the demands of
our customers.
Seite 11
We should really address this problem in our next
team meeting.
Seite 12
A generous donation to charity would definitely
improve the company’s image.
Seite 2 von 51
Our charity organisation is grateful for any monetary
donation, but also for in-kind support, such as
leftover food from supermarkets.
Doing charitable work is really worthwhile. All the
effort pays off when you see how grateful people are.
Celebrity endorsement of a brand can help promote
a product.
The bottom line is that sponsorship is never purely
selfless, but seeks to market a company’s products.
Sponsorship helps companies to improve the public
perception of their products.
to shape
rally
to heighten
visibility
[Se9p]
[1räli]
[1ha9tn]
[!v9z41b9l4ti]
formen, prägen
Treffen, Versammlung
aufstocken, erhöhen, verstärken
Sichtbarkeit
exposure
to cover
[9k1sp4874]
[1kcv4]
Publicity, Präsenz
berichten über, behandeln
coverage
[1kcv4r9d7]
Berichterstattung
unaffordable
to drive sth/sb
humanitarian
to charge sth to (sb’s
credit card)
to make a donation
[!cn41f0.d4bl]
[dra9v]
[hju.!män91te9ri4n]
[tS2.d7]
unerschwinglich, unbezahlbar
etw/jdn (an)treiben
humanitär
(jds Kreditkarte) mit etw belasten
[!me9k 4 d481ne9Sn]
Geld spenden
the mere act
sole
head and shoulders
above sb
giant
bottomless
goodwill
hospitality
[m94]
[s48l]
[hed 4n 1S48ld4z 4bcv]
der bloße Akt
alleinig
jdm haushoch überlegen
[1d7a94nt]
[1bqt4ml4s]
[!g8d1w9l]
[!hqsp91täl4ti]
Riese, Riesin; riesig
unerschöpflich, bodenlos
Wohlwollen, guter Wille
Gastfreundschaft
reception
[r91sepSn]
Empfang
key staff
[1ki. st2.f]
Kernbelegschaft, Stammbelegschaft
to network
to enhance
[1netw3.k]
[9n1h2.ns]
(sich) vernetzen
(ver)stärken, steigern; verbessern
to negotiate
[n91g48Sie9t]
verhandeln, aushandeln
to administer
contribution
[4d1m9n9st4]
[!kqntr91bju.Sn]
verwalten
Beitrag
medical care
to televise
[!med9kl 1ke4]
[1tel9va9z]
medizinische Versorgung
im Fernsehen senden, übertragen
to be tied to
as a rule
[ta9d]
[!4z 4 1rul.]
gebunden sein an
in der Regel
put bluntly, …
promising
mass-spectator sport
by means of
[!p8t 1blcntli]
[1prqm9s9N]
[!mäs spek1te9t4 sp0.t]
[ba9 1mi.nz 4v]
unverblümt / offen gesagt, …
vielversprechend
Sport(art) für Massenpublikum
mit Hilfe von, mittels
to share sth out
[!Se4r 1a8t]
etw aufteilen
charitable
[1tSär4t4bl]
karitativ, gemeinnützig,
Wohltätigkeits-
in return for
[9n r91t3.n f4]
als Gegenleistung für
to purchase
[1p3.tS4s]
erwerben, (ein)kaufen
We should consider sponsoring the city marathon. It
would give us various opportunities to heighten our
visibility.
Both local TV and newspapers have promised to
cover our charity gala.
Our last sponsorship was really successful in terms of
wide media coverage. Lots of newspapers mentioned
us!
We’ve decided to make a donation to charity.
We would like to support the Austrian Cancer Fund.
Thank you so much for your hospitality. We had a
lovely evening!
There will be a reception at the Crown Hotel for
invited guests only.
All key staff are required to attend next week’s meeting
because important decisions need to be made.
Next week’s charity gala is the perfect opportunity
for networking and enhancing business relationships.
Seite 13
It was a tough meeting, but we were able to negotiate a
sponsorship deal much to our company’s own benefit.
Financial contributions to charity help to improve
our company’s public image. That’s why we donate
money regularly.
Seite 13 Transkript
As a rule, key staff meetings take place every Monday
morning, but this week we had to reschedule it.
Put bluntly, the new packaging design looks awful!
We should try to make our product more widely
known by means of social media.
Seite 13
Seite 3 von 51
The company’s many charitable contributions
underline the fact that they assume their social
responsibility.
If the company sponsors your event, what will we get
in return for our financial support?
For every postcard you purchase, the shop donates
10 cents to charity.
Seite 14
memo (memorandum) [1mem48,
!m4m41ränd4m]
board of directors
[!b0.d 4v d41rekt4z]
Mitteilung, Notiz
The head of Marketing sent a memo to all his
colleagues concerning tomorrow’s meeting.
If the board of directors does not agree to the
sponsorship deals, my hands are tied.
Both sponsors and sponsorees want to benefit as
much as possible from the sponsorship deal.
In the end, the participants of the marathon will be
the main beneficiaries of our business deal. They will
be able to take part in a great event!
I am not sure if it is ethical to sponsor an event
hosted by a rightist party.
sponsoree
[1spqns4ri.]
Vorstand, Verwaltung(srat),
Aufsichtsrat
SponsoringnehmerIn
beneficiary
[!ben91f9S4ri]
NutznießerIn
ethical
[1eT9kl]
ethisch, moralisch
physician
[f91s9Sn]
Arzt, Ärztin
to be considered to
be …
medical association
educational
[k4n1s9d4d]
als … gelten
[!med9kl 4s48si1e9Sn]
[!ed7u1ke9S4nl]
Ärzteverband, Ärztekammer
pädagogisch, Lehr-, Unterrichts-
six-figure sum
soda
suffering
premature
[s9ks !f9g4 1scm]
[1s48d4]
[1scf4r9N]
[!prem41tS4]
sechsstellige Summe
(AE) Limonade
Leiden
vorzeitig, frühzeitig, verfrüht
diabetes
heart attack
[!da941bi.ti.z]
[1h2.t 4täk]
Diabetes
Herzinfarkt
gout
cavities (pl)
to muzzle
[ga8t]
[1käv4ti.z]
[1mczl]
source
[s0.s]
Gicht
Karies
einen Maulkorb anlegen, mundtot
machen
Quelle
to compromise
[1kqmpr4ma9z]
kompromittieren, beeinträchtigen
to fund
[fcnd]
finanzieren
balanced
[1bäl4nst]
ausgewogen, ausgeglichen
to resign from
[r91za9n fr4m]
austreten aus, (die Mitgliedschaft)
kündigen
under fire
to ally oneself with
[!cnd4 1fa94]
[41la9]
unter Beschuss
sich verbünden mit
deli meat
pediatrics
breastfeeding
midwife
to advise sb
to promote
[1deli mi.t]
[!pi.di1ätr9ks]
[1brestfi.d9N]
[1m9dwa9f]
[4d1va9z]
[pr41m48t]
Fleisch-/Wurstdelikatessen
Kinderheilkunde
(das) Stillen
Hebamme
jdn informieren
fördern, werben für
cause
[k0.z]
Anliegen, Sache; Zweck
plant
[pl2nt]
Fabrik, Werk
devoted to sth
to trademark sth
[d91v48t9d t4]
[1tre9dm2.k]
einer Sache gewidmet
etw als Warenzeichen/Markennamen They trademarked their new slogan to make sure no
schützen/eintragen lassen
one else would be able to use it.
Seite 15
The collaboration of Coca Cola and the American
Academy of Family Physicians, of which the latter
greatly benefited, has come under criticism.
Coca Cola’s participation in a national health
campaign is considered to be highly controversial.
A famous fast food chain has recently developed
educational material to inform their customers about
balanced eating.
Certain ingredients of the lotion are said to cause
premature ageing of the skin.
Excessive consumption of sugary drinks and fatty
food increases the risk of heart attacks.
Not all websites on the internet should be considered
reliable sources of information.
The new materials used will not compromise the
quality of our products.
His entire legacy shall be used to fund a health
education programme.
It’s okay to include a modest amount of sweets in an
otherwise balanced diet. It won’t do you any harm.
A few nutritional scientists even resigned from the
association because they didn’t want their research to
be funded by a fast food chain.
The non-profit organisation has come under fire for
allying itself with a political party.
I’d advise you to stop smoking during your pregnancy.
Coca Cola have a very clever marketing strategy to
promote their products.
Seite 16
Seite 4 von 51
It might be good for the company’s image if we
donated money to a charitable cause.
Living close to a nuclear power plant can have
deleterious effects on your health.
efficiency
[91f9Snsi]
emission
operation
[91m9Sn]
[!qp41re9Sn]
Effizienz, Wirksamkeit,
Leistungsfähigkeit
Emission, Abgas
Betrieb; Einsatz
refrigeration
relief
[r9!fr9d741re9Sn]
[r91li.f]
Kühlung
Hilfe
stewardship
shortage
[1stju.4dS9p]
[1S0.t9d7]
Verwaltung
Mangel
villager
bottling
[1v9l9d74]
[1bqtl9N]
DorfbewohnerIn
Abfüll-
to implement (a plan)
[19mpl9ment]
(einen Plan) umsetzen
in sb’s defence
to take a stand (on)
[d91fens]
[!te9k 4 1ständ]
zu jds Verteidigung
Stellung beziehen (zu)
…-stricken
dance hall
when it comes to …
[1str9k4n]
[1d2.ns h0.l]
[!wen 9t 1kcmz t4]
heimgesucht von …
Tanzsaal
wenn es um … geht
to phrase
[fre9z]
formulieren
[k4n1dckt]
[1vju.p09nt]
[k4n1v9kSn]
[41pru.vl]
[r91fju.zl]
[!br9N 41ba8t]
[9k1stens9v]
[s41f9Snt]
[!spes9f91ke9Sn]
[9n1ka8nt4]
[pr41p0.Sn]
[!De4r19n]
(durch)führen
Standpunkt, Sichtweise
Überzeugung
Zustimmung
Ablehnung, Verweigerung
herbeiführen, zustande bringen
umfangreich, erheblich, ausgedehnt
ausreichend, genügend
(detaillierte) Beschreibung
auf etw stoßen/treffen
(An-)Teil
darin
demographic
[!dem41gräf9k]
(sales) volume
[1vqlju.m]
demographisch,
bevölkerungswissenschaftlich
(Verkaufs-)Volumen
research
[r91s3.tS]
Forschung; Recherche
price-setting
[1pra9s set9N]
Preisfestsetzung
innovative
[19n4ve9t9v]
innovativ
to come up with sth
[!kcm 1cp w9D]
sich etw ausdenken, vorschlagen
fund-raising
(campaign)
[1fcndre9z9N]
Spenden(aktion), (Kampagne zur)
Geldbeschaffung
The new software helps to improve efficiency and
user-friendliness.
Please read the instruction book carefully to ensure
proper operation of the device.
Out of $88m of charitable contributions in 2009,
Coca Cola donated $6m to disaster relief.
Seite 17
The company is facing a shortage of employees. We
really need more people in both the marketing and
the sales department.
Coca-Cola claims to observe all environmental
regulations in their bottling plants.
The manager’s attempt to implement his suggestions
has met with strong opposition in the company.
You blew the deal! What do you say in your defence?
In yesterday’s meeting, the manager took a clear stand
on the company’s collaboration with Coca Cola.
The company’s got a good reputation when it comes
to sponsoring charitable events.
Seite 18
to conduct
viewpoint
conviction
approval
refusal
to bring about
extensive
sufficient
specification
to encounter sth
proportion
therein
Seite 19
Seite 5 von 51
As part of our latest market research project, we had
a team of employees study demographic groups.
The possible effects a price increase may have on our
sales volume are quite worrying.
Conducting surveys is a very effective way of
conducting market research.
Monica works in marketing. She’s responsible for
price-setting and planning product launches.
She’s such an innovative marketing. She always has
the most creative ideas.
John has come up with the most amazing idea for
our new packaging design.
As part of the company’s sponsorship of
humanitarian aid, we are planning to organise a fundraising campaign.
Unit 2 The world of advertising
Unit 2
The world of advertising
Seite 20
via
[1va94]
über, durch, mittels
Nowadays, a lot of advertising is done via the
internet.
Arousing the consumers’ desire is just one of many
goals that a really good ad must achieve.
The ad for GM’s new product line conveys the idea
that whoever considers him-/herself an eco-friendly
person needs to drive one of their cars.
Most magazine ads try to employ only little text while
using self-explanatory images.
to arouse
[41ra8z]
(er)wecken, erregen
to convey
[k4n1ve9]
vermitteln, übermitteln
to employ
[9m1pl09]
einsetzen, anwenden
vivid
[1v9v9d]
leuchtend, strahlend, kraftvoll
to hold (interest)
[h48ld]
(Interesse) aufrecht erhalten
to take action
[!te9k 1äkSn]
tätig werden
unique
[ju1ni.k]
einzigartig, einmalig
persuasion
[p41swe97n]
Überzeugung, Überredung(skunst)
wording
branding
[1w3.d9N]
[1bränd9N]
Wortwahl, Formulierung
Positionierung von / Versehen mit
Markennamen, Entwickeln einer
Marke
[1g9vn]
bestimmt, gegeben
Advertising strategies must be adapted to a given
product.
To start with, …
[t4 1st2.t w9D]
Zunächst einmal …, Erst einmal …
decisive
[d91sa9s9v]
entscheidend
to revise
[r91va9z]
überarbeiten, ändern
To start with, we should have a little brainstorming.
What do we want the consumers to connect with our
product?
Advertising plays a decisive role in the purchasing
act.
We should revise our TV ad. I don’t think customers
really get the message.
lengthy
to approve sth
[1leNTi]
[41pru.v]
in the run-up to …
costly
[9n D4 1rcn cp t4]
[1kqstli]
sehr lang
etw genehmigen, billigen,
anerkennen
im Vorfeld der/des/von …
kostspielig, teuer
billboard
[1b9lb0.d]
Reklametafel, Werbeplakat
hoarding
[1h0.d9N]
Plakatwand
catalogue
[1kät4lqg]
Katalog
circular
[1s3.kj4l4]
coupon
direct mailing
[1ku.pqn]
[d4!rekt 1me9l9N]
Rundschreiben, Werbeprospekt,
Wurfsendung
Kupon, Gutschein
Postwurfsendung
exhibition
[!eks91b9Sn]
Ausstellung
Seite 21
Getting the consumers’ attention is much easier than
holding their interest.
Vouchers or other special offers shall tempt
consumers into taking action.
Ads need to show what makes a product unique.
Why does it stick out?
Advertising is all about persuasion. Companies try to
persuade consumers to buy their products.
Successful branding will significantly help to boost
product sales.
Seite 22
given
Seite 22 Transkript
The medicine ad has not been approved because it
did not comply with the regulatory requirements.
Advertising on Facebook is getting too costly for the
company. We need to look into alternatives.
Seite 23
Seite 6 von 51
Billboard ads must not incorporate too much text
because people read them whilst driving.
Hoardings must be placed strategically, for example
along busy roads, to ensure maximum exposure.
We have decided to no longer print our product
catalogue, but rather send out an electronic version
of it.
The circular will be sent to all households in Lower
Austria.
Direct mailing refers to advertisements posted to
people at home. Often the recipients are carefully
selected from mailing lists.
For a closer look at our latest products, visit our
exhibition.
free sample
[fri. 1s2.mpl]
Muster, Probeexemplar
leaflet
[1li.fl4t]
Broschüre, Prospekt
pay-per-click
[!pe9 p4 1kl9k]
Klickvergütung
carrier
[1käri4]
(Werbe-)Träger
TV spot
[!ti. 1vi. spqt]
Fernseh(werbe)spot
word-of-mouth
[!w3.d 4v 1ma8T]
Mundpropaganda
to be shot
[bi 1Sqt]
kaputt sein, im Eimer sein
to leak
building supply store
just the ticket
[li.k]
[1b9ld9N s4pla9 st0.]
[!d7cst D4 1t9k9t]
undicht sein
Baumarkt
genau das Richtige
stack
[stäk]
Stapel, Haufen
junk
[d7cNk]
Mist, Müll, Gerümpel
angel
flyer
[1e9nd7l]
[1fla94]
Engel
Flugblatt, Handzettel
carpenter
[1k2.p4nt4]
SchreinerIn, TischlerIn
to relocate
[!ri.l481ke9t]
umziehen, umsiedeln
double-edged sword
on the one hand … on
the other hand
[dcbl !ed7d 1s0.d]
[qn D4 1wcn händ, qn Di
1cD4 händ]
zweischneidiges Schwert
einerseits …. andererseits
to surround
sales letter
[s41ra8nd]
[1se9lz let4]
umgeben
Werbebrief, Werbeschreiben
unadulterated
fetters
downloadable
convenience
[!cn41dclt4re9t9d]
[1fet4z]
[da8n1l48d4bl]
[k4n1vi.ni4ns]
unverfälscht, rein
Fußfesseln
herunterladbar
Bequemlichkeit, Annehmlichkeit
unexpected
[!cn9k1spekt9d]
unerwartet
animated
to sprinkle
[1än9me9t9d]
[1spr9Nkl]
Animations-, animiert
(ver)streuen, verteilen
publisher
(text-)based
[1pcbl9S4]
[be9st]
VerlegerIn, Verlag
(Text-)basiert
to word sth
to capture
[w3.d]
[1käptS4]
etw formulieren
erobern, einnehmen
to be comprised of
[bi k4m1pra9zd 4v]
bestehen aus, umfassen
revolutionary
to syndicate
["!rev41lu.S4n4ri]
[1s9nd9ke9t]
revolutionär
veröffentlichen, verbreiten
Seite 7 von 51
Would you like a free sample of our new cosmetics
series?
We should get these leaflets sent out as soon as
possible to introduce our customers to our new
product line.
In the case of pay-per-click advertising, the
advertisers pay the website owner every time the ad is
clicked.
We should distribute some advertising carriers. I was
thinking of pens, caps and bags.
The most expensive TV spots are those broadcast in
a Superbowl break.
Because there used to be no company website, their
products became largely known by word-of-mouth.
The roof is shot. We should really have it taken care
of as soon as possible.
Irritated skin? Then our new facial care series is just
the ticket for you!
I hate receiving a stack of advertising every single
day. It all goes straight to the bin!
I can’t really be bothered with all the junk they are
advertising. It’s rubbish. No one wants to buy that!
Distributing flyers in the street is quite a lucrative job
for students.
I’ve found a leaflet of the local carpenter in today’s
mail. His services really are quite cheap!
The company’s headquarters relocated from
Manchester to London.
On the one hand, advertising can be informative and
entertaining even; on the other hand, it is deceptive
and full of empty promises.
We are surrounded by advertising. It is everywhere.
A sales letter is a specific form of direct mailing
addressed to potential customers.
Television and the internet are just two of the many
modern conveniences we wouldn’t be able to live
without.
I find pop-ups that appear unexpectedly very
disturbing when I’m trying to work on the internet.
Ads are sprinkled throughout the internet. You will
find some kind of advertising on almost every
website.
His mother is the publisher of the local newspaper.
Print ads are still text-based although they work with
a smaller amount of text than they used to.
Ads have to be creative enough to capture the
viewers’ interest.
Our new marketing campaign is comprised of a TV
and a radio spot as well as print ads.
Seite 24
completion
[k4m1pli.Sn]
to provide sth
[pr41va9d]
Vervollständigung, Beendigung,
Fertigstellung
etw bieten, zur Verfügung stellen
to reduce sth to sth
[r91dju.s]
etw auf etw beschränken, reduzieren
viral marketing
target audience
[1va9r4l m2.k9t9N]
["1t2.g9t 0.di4ns]
virales Marketing
Zielgruppe
similar (to)
subscriber
[1s9m4l4]
[s4b1skra9b4]
ähnlich, vergleichbar
AbonnentIn, NutzerIn
product placement
[1prqdckt ple9sm4nt]
instantly
[19nst4ntli]
Product-Placement
(Produktplatzierung)
sofort
recognizable
to pass a decision
[1rek4gna9z4bl]
[!p2.s 4 d91s97n]
(wieder)erkennbar
eine Entscheidung fällen
thanks to
[TäNks t4]
dank, wegen
to bleach
to complement
[bli.tS]
[1kqmpl9ment]
bleichen
ergänzen
texture
[1tekstS4]
degree
[d91gri.]
(Material-)Beschaffenheit, Struktur,
Textur
Grad
softness
scent
[1sqftn4s]
[sent]
Weichheit
Duft
(un)scented
[1sent9d, cn1sent9d]
(nicht) parfümiert, duftend
no-nonsense
[!n48 1nqnsns]
nüchtern, sachlich, schlicht
aisle
[a9l]
Gang
instinctive
consistent
[9n1st9Nkt9v]
[k4n1s9st4nt]
instinktiv
beständig, gleichbleibend,
konsequent
swan
… and the like
[swqn]
[4n D4 1la9k]
Schwan
… und dergleichen
exorbitant
recognition
[9g1z0.b9t4nt]
[!rek4g1n9Sn]
to boost
[bu.st]
exorbitant, maßlos, überhöht
Erkennung, (Wieder-)Erkennen;
Anerkennung
steigern, erhöhen
The leaflet does not provide enough information on
the product. It does not give prices or delivery
periods.
Seite 25
When designing an ad, you’ve always got to have the
target audience in your mind. What are they
interested in?
A circular is very similar to a leaflet.
All subscribers of the online newsletter were given a
voucher for their next mail order.
What is most important for a successful company, is
to have an instantly recognizable brand.
He’s got such a unique voice. It’s easily recognizable.
Every time you go shopping, you pass several
decisions as to which products to buy.
Thanks to their regular newsletter, I’m always well
informed about special offers and sales.
I should get some jewellery to complement my outfit
for the gala tonight.
I love the texture of your jacket. It feels really soft.
Different means of advertising have different degrees
of success in persuading potential customers.
Scent marketing uses specific smells to influence
what customers buy.
Scented ads may indeed be useful for products such
as perfume or other cosmetics.
I like my interior design no-nonsense. The beauty lies
in its simplicity.
Chocolate and sweets are in aisle four right after the
breakfast cereals.
We should opt for a consistent packaging design. It
makes it easier for customers to recognize our
products.
Ads often feature celebrities: movie stars, singers,
athletes and the like.
Brand recognition can be tested by asking people to
associate logos or slogans with a specific product.
Seite 26
branded
to re-position
[1bränd9d]
[!rip41z9Sn]
Markenverlagern, neu
platzieren/positionieren
to manipulate
banner
wrapping
notable, notably
[m41n9pjule9t]
[1bän4]
[1räp9N]
[1n48t4bl, 1n48t4bli]
tangible
[1tänd74bl]
manipulieren
Werbebanner (Internet-Werbung)
(Waren-)Verpackung, Packmaterial
bedeutend, bemerkenswert,
besonders
spürbar, greifbar, merklich
Branded goods carry the company name.
Seite 26 Transkript
Seite 8 von 51
Every year the most notable ads are awarded the
Cannes Lions award.
competitive
[k4m1pet4t9v]
Konkurrenz-
to grab sb’s attention
self-fulfilment
to associate sth with
sth
affordable
[!gräb 41tenSn]
[!self f8l1f9lm4nt]
[41s48Sie9t w9D]
worthless
[1w3.Tl4s]
jds Aufmerksamkeit erregen
Selbsterfüllung, Selbstverwirklichung
etw mit etw in Verbindung bringen Freedom, wanderlust, individuality – this is what we
want people to associate our products with.
erschwinglich
If you’re looking for a nice winter jacket, I’d
recommend Top Shop. Their fashion is affordable,
yet high quality.
wertlos
[41f0.d4bl]
Advertising has become much more competitive and
aggressive, including direct comparisons of different
brands.
Seite 27
…-savvy
[1sävi]
versiert, in …, kompetent im
Umgang mit …
as young as …
[4z 1jcN 4z]
nicht älter als …
onslaught
[1qnsl0.t]
Attacke, Ansturm
to hurl sth at sb
[h3.l]
commercialisation
[k4!m3.S4la91ze9Sn]
increasingly
[9n1kri.s9Nli]
jdm etw entgegenschleudern, jdn
einer Sache aussetzen
Kommerzialisierung (geschäftliche
Verwertung)
in zunehmendem Maße
consumption
[k4n1scmpSn]
Konsum, Verbrauch
to carry (adverts)
token
[1käri]
[1t48k4n]
(Werbung) enthalten
Gutschein
in exchange for
leisure centre
[9n 9ks1tSe9nd7 f4]
[1le73 sent4]
(im Austausch) für
Freizeitzentrum
to vote (on)
[v48t]
abstimmen (über)
vision
royalty
[1v97n]
[1r094lti]
to digress
lecture
operating instructions (pl)
comprehensible
convention
[da91gres]
[1lektS4]
[1qp4re9t9N 9nstrckSnz]
[!kqmpr91hens4bl]
[k4n1venS]
Vision
Zugehörigkeit zur königlichen
Familie; Mitglied der königlichen
Familie
abschweifen, abweichen
Vorlesung, Vortrag
Betriebsanleitung
verständlich
Konvention, Regel
to draft
[dr2.ft]
entwerfen, abfassen
brand-stretching
[1bränd stretS9N]
to commercialise
[k41m3.S4la9z]
eine erfolgreiche Marke auf andere
Produkte ausdehnen
kommerzialisieren (vermarkten,
kommerziellen Interessen
unterordnen)
Educators have claimed that today’s children need to
become more media-savvy. They must learn how to
critically handle the media.
Students as young as six or seven should be
introduced to modern media and its contents.
Children have to deal with an onslaught of adverts
and, thus, need tools to critically assess their value.
It’s getting increasingly difficult for advertisers to
stick out of the crowd.
Experts advise parents to set up clear rules regarding
their children’s media consumption.
Starbucks are currently giving out tokens for free
coffee.
You’ll get a free coffee in exchange for ten tokens.
Seite 28
I’d like to ask each of you to think of a slogan for the
TV spot. We’ll vote on the slogans in next week’s
meeting.
Seite 29
Seite 9 von 51
We draft the print ad first before we work it out in
more detail.
I think brand-stretching would be the best strategy to
market our newest product line.
With the explosive growth of the youth marketing
industry, childhood is being more and more
commercialised.
Unit 3 From raw material to the consumer
Unit 3
From raw material to the consumer
Seite 30
sector
[1sekt4]
Sektor
primary
[1pra9m4ri]
stocks pl
[stqks]
warehousing
[1we4ha8z9N]
secondary
[1sek4ndri]
tertiary
[1t3.S4ri]
wholesaler
[1h48lse9l4]
carrier
[1käri4]
shipping
[1S9p9N]
The three key sectors of the distribution chain
involve the raw materials supplier, the manufacturer
and the wholesaler.
primär, PrimärThe primary sector provides raw materials for the
manufacturing sector.
Vieh; Rohmaterialien, Grundstoffe
‘Stocks’ may refer to animals kept on a farm or
different forms of raw material.
Lagerung, Lagerhaltung; Lagerwesen Refrigerated warehousing is essential for our food
stocks.
sekundär, SekundärThe secondary sector involves producing finished
goods from raw materials.
tertiär, TertiärThe tertiary sector connects the producers and their
products with the consumers.
GroßhändlerIn
A wholesaler buys large quantities of goods from
different producers and resells them.
Transportunternehmen, Spedition;
Online retailers often use cheap carriers to avoid high
FrachtführerIn
postal charges for their customers.
Versand, Transport; Verschiffung
We offer free shipping on orders of 25$ or over.
to assemble
[41sembl]
montieren, zusammenbauen
corn
[k0.n]
(BE) Getreide; (AE) Mais
retailing
[1ri.te9l9N]
Einzelhandel
wheat
supply chain
[wi.t]
[s41pla9 tSe9n]
Weizen
Versorgungskette
administrative
[4d1m9n9str4t9v]
Verwaltungs-
in bulk
to store
[9n 1bclk]
[st0.]
en gros, in (großen) Mengen
lagern; speichern
quantity
PR copy
[1kwqnt4ti]
[!pi. 12. kqpi]
Menge, Quantität
PR-Text
copy
[1kqpi]
Werbetext
that’s why, this is why
[!Däts 1wa9, !D9s 9z 1wa9]
Deswegen
seller
sequencing
[1sel4]
[1si.kw4ns9N]
to roast
shell
nib
to mill
to grind
chocolate liquor
ingredient
[r48st]
[Sel]
[n9b]
[m9l]
[gra9nd]
[1tSqkl4t l9k4]
[9n1gri.di4nt]
stocks pl
[stqks]
chocolate crumb
[1tSqkl4t krcm]
roller
conche
[1r48l4]
[kqntS]
VerkäuferIn
Sequenzierung (Anordnung von
Elementen in der richtigen
Reihenfolge)
rösten
Schale, Hülle
Kakaobruch, Kakaokernbruchstücke
mahlen
(zer)mahlen
Kakaomasse
Inhaltsstoff, Zutat
Add all remaining ingredients to the batter and stir
gently.
Lager(bestand)
We’re running out of stocks. We won’t be able to
produce new goods unless we reorder them.
Presskuchen (bei der
Chocolate crumb is used in the production of milk
Kakaoherstellung)
chocolate.
Walze
Conchiermaschine, Conche
Seite 31
Make sure to read the instructions before you try to
assemble the shelves.
A drought has destroyed a great amount of this year’s
expected corn crop in the USA.
Retailing means the selling of commodities directly to
ultimate consumers for household use.
The food supply chain should decrease its
overreliance on non-renewable energy.
Administrative duties of the job include maintaining
the customer database.
Buying goods in bulk will reduce costs.
We don’t have enough space to store these goods
here. We need to find another warehouse.
Wholesalers buy and store goods in large quantities.
Clarity, confidence and consistency are but a few
keywords for writing effective PR copy.
The most important part of an advertising copy is the
headline.
Seite 32
Seite 10 von 51
Customers are always interested in saving money, this
is why factory outlets are booming.
(chocolate) bar
[b2.]
(Schoko-)Riegel
It’s a long way from growing the cocoa beans to
getting the finished chocolate bar packaged and ready
for sale.
Chocolate Easter rabbits are produced by filling the
chocolate into special moulds and letting it cool.
mould
[m48ld]
(Guss-)Form
almond
jungle
the tree grows …
melon
[12.m4nd]
[1d7cNgl]
[gr48z]
[1mel4n]
Mandel
Dschungel
am Baum wächst …
Melone
[räp]
[bqks]
[!cnd41g48]
[!f3.men1te9Sn]
[1h2.dn]
[1d2.k4n]
[1täNk4 trck]
einwickeln, verpacken
in Kisten/Kartons verpacken
durchmachen, durchlaufen
Gärung, Fermentierung
(aus)härten, hart werden
dunkel werden
Tankwagen, Tanklaster
[l41d79st9ks]
Logistik
[!f48n 19n]
anrufen (z. B. bei einem Sender)
Phone in and share your worst holiday experience.
We’re excited to listen to your stories.
single mother
[!s9Ngl 1mcD4]
alleinerziehende Mutter
day-care centre
[1de9 ke4 sent4]
(Kinder-)Tagesstätte
Being a single mother can be quite daunting. You
have to raise your children all by yourself.
I’ve got to rely on a day-care centre to look after my
child. Otherwise I wouldn’t be able to work.
hectic
retired
to extend
in those days
[hekt9k]
[r91ta94d]
[9k1stend]
[9n 1D48z de9z]
hektisch
im Ruhestand, pensioniert
erweitern, ausdehnen; verlängern
damals, zu jener Zeit
exhausted
[9g1z0.st9d]
Erschöpft
I see your point.
[a9 !si. j4 1p09nt]
Ich verstehe, was Sie meinen.
corner shop
[1k0.n4 Sqp]
hypermarket
[1ha9p4m2.k9t]
rock-bottom price
[rqk !bqt4m 1pra9s]
Greißler, Nahversorger, „Laden um
die Ecke“
Verbraucher(groß)markt,
Hypermarkt
Schleuderpreis
elderly
[1eld4li]
älter, im Seniorenalter
turnover
[1t3.n48v4]
Umsatz
to stop by
[!stqp 1ba9]
vorbeischauen, (mal) reinschauen
staff
[st2.f]
Personal, Belegschaft
flea market
to serve (customers)
[1fli. m2.k9t]
[s3.v]
Flohmarkt, Trödelmarkt
(Kunden/Kundinnen) bedienen
option
[1qpSn]
Option, (Wahl-)Möglichkeit
Seite 33
to wrap
to box
to undergo
fermentation
to harden
to darken
tanker (truck)
Cocoa beans undergo fermentation in large piles.
Seite 34
logistics (pl)
Seite 35
to phone in
Seite 35 Transkript
She used to work as a teacher, but she’s retired now.
The shop has recently extended its opening hours.
Most people started working at the age of 15 in those
days.
After a day of work at the factory, we were all too
exhausted to go out in the evenings.
Factory work is challenging, I see your point. But
working in the service sector can be just as
challenging.
Buying products at the corner shop helps support
local businesses.
A hypermarket usually refers to a supermarket that is
combined with a department store.
The local corner shop can’t afford to offer rockbottom prices like the big supermarkets.
The elderly people in town are still very fond of the
traditional corner shop.
If the turnover remains low, I might have to shut
down the corner shop.
Too many people just stop by to chat, but they never
buy anything.
It’s a lot of work, but I can’t afford to employ
additional staff.
Seite 35
Seite 11 von 51
I have to serve many more customers than before
because the new restaurant is bigger.
Seite 36
broad
quartenary
sought after
[br0.d]
[1kw0.t4näri]
[1s0.t 2.ft4]
breit, weit
quartär, Quartärgesucht, begehrt
to cast (a light on sth)
[k2.st]
(ein Licht auf etw) werfen
talent
[1täl4nt]
Talent
to equate sth with sth
[i1kwe9t]
etw mit etw gleichsetzen
to require
[r91kwa94]
verlangen, erfordern, benötigen
executive
[9g1zekj4t9v]
Führungskraft; GeschäftsführerIn
to reside
within
[r91za9d]
[w91D9n]
liegen, anwesend sein
innerhalb (von)
by implication
[ba9 !9mpl91ke9Sn]
implizit
segmentation
[!segmen1te9Sn]
in the long run
[9n D4 1lqN rcn]
Segmentierung, Gliederung in
Abschnitte
auf lange Sicht, langfristig
tier
august
to groom sb for sth
[t94]
[0.1gcst]
[gru.m]
boundary
[1ba8ndri]
Rang, Ebene
erlaucht, ehrwürdig
jdn für etw aufbauen, jdn zu etw
heranbilden
Grenze
educator
[1ed7uke9t4]
Pädagoge/Pädagogin, ErzieherIn
coder
pioneering
[1k48d4]
[!pa941n94r9N]
CodiererIn
Pionier-
to go long/little way
towards sth
[!g48 4 lqN !we9
t41w0.dz]
zu einer Sache sehr/ein bisschen
beitragen
to inhabit (a role)
focus on
unintentional
to diminish
[9n1häb9t]
[1f48k4s qn]
[!cn9n1tenS4nl]
[d91m9n9S]
(eine Rolle) innehaben
Konzentration auf
unbeabsichtigt
vermindern, verringern
routinized
improvisation
ambiguous
[ru.1ti.na9z]
[!9mpr4va91ze9Sn]
[äm1b9gju4s]
routinisiert, RoutineImprovisation
mehrdeutig, unklar
interaction
fellow (humans)
[!9nt4r1äkSn]
[1fel48]
Interaktion
Mit-(menschen)
consider
sophisticated
[k4n1s9d4]
[s41f9st9ke9t9d]
zum Beispiel
raffiniert, anspruchsvoll
improvisational
to come across
[!9mpr4va91ze9Snl]
[!kcm 41krqs]
improvisiert, Improvisationsankommen, rüberkommen
interactional
proficiency
[!9nt4r1äkSnl]
[pr41f9Snsi]
InteraktionsKönnen, Fähigkeiten
tacit
transactional
simplicity
[1täs9d]
[trän1zäkSnl]
[s9m1pl9s4ti]
stillschweigend
transaktional, TransaktionsEinfachheit, Schlichtheit
People specialised in natural science or technical
experts are most sought after in today’s job market.
You should really read his book. It casts a totally new
light on the issue.
Talent and a willingness to work hard are the key to
success.
It’s not right to equate good marks at school with
intelligence.
The job requires flexibility, creativity and the ability
to work in a team.
The ultimate decision will be made by the company’s
top executives.
You will be informed about the decision within the
next seven days.
She said I wasn’t intelligent enough for university and
so, by implication, called me stupid.
It’s a lot of work now, but it will pay off in the long
run.
She was only a child when her parents groomed her
for stardom.
Their newest design software helps to extend the
boundaries of creativity.
Educators strongly oppose to the latest school
reforms and salary cuts.
With his concept of the creative class, Richard
Florida has done pioneering work in the field of
social and economic theory.
He’s gone a long way towards helping us understand
the contributions workers make to economic growth
and the evolution of culture.
Don’t let anyone diminish the importance of the
work you do. You’re the heart and soul of our office.
Seite 37
Seite 12 von 51
Could you please clarify your statement? It’s
somewhat ambiguous.
I’m looking for a job in which I can interact as much
as possible with my fellow humans. I’m very
communicative.
Her performance was very sophisticated and classy.
Everybody loved it.
Always try to come across as competent and
professional, even if you are totally clueless.
Proficiency in English is a huge advantage for almost
every job.
to reinforce
mindset
[!ri.9n1f0.s]
[1ma9ndset]
(ver)stärken
Denkweise
to strip out
offshore
mindless
capable of
[!str9p 1aut]
[!qf1S0.]
[1ma9ndl4s]
[1ke9p4bl 4v]
entfernen, auslagern, ausklammern
ins Ausland, Auslandsgeistlos, hirnlos
fähig zu, imstande zu
front line
assembly worker
[!frcnt 1la9n]
[41sembli w3.k4]
Front-, an der Front
FließbandarbeiterIn
passion
to undermine
potential
artificial
to view
[1päSn]
[!cnd41ma9n]
[p41tenSl]
[!2.t91f9Sl]
[vju.]
Leidenschaft
untergraben, unterhöhlen
Potenzial, Möglichkeit(en)
künstlich
betrachten
brain
[bre9n]
Gehirn
collar
manual labour
librarian
accountant
[1kql4]
[!mänju4l 1le9b4]
[la91bre4ri4n]
[41ka8nt4nt]
Kragen
manuelle Arbeit, körperliche Arbeit
BibliothekarIn
(Bilanz-)BuchhalterIn;
WirtschaftsprüferIn
valuable
[1välju4bl]
Wertvoll
factory floor
[!fäktri 1fl0.]
Produktion(sabteilung)
unskilled
[!cn1sk9ld]
Ungelernt
hint at
[1h9nt 4t]
Hinweis auf
validity
[v41l9d4ti]
Stichhaltigkeit, Rechtmäßigkeit
to relate sth to sth
[r91le9t t4]
to grasp
[gr2.sp]
etw in Zusammenhang bringen mit
etw
verstehen, begreifen
forwarding agent
[1f0.w4d9N e9d74nt]
TransporteurIn
distributor
[d9s1tr9bj4t4]
reseller
[!ri.1sel4]
Seite 37 Transkript
The applicants all seem capable of doing the job. It’s
going to be a tough decision.
He started out as an assembly worker, but worked his
way up to the managing level.
Seite 37
People who are right-brain thinkers are usually better
at creative and communicative jobs.
Seite 38
It’s his philosophy to give every single employee the
feeling that he/she is valuable for the company’s
success.
Employees working on the factory floor also need
praise and encouragement.
People without special job training or education who
do less complex types of work are usually considered
unskilled workers.
Seite 39
The manager hinted at potential salary cuts and
suspension of staff.
Seite 40
Seite 41
A forwarding agent manages the transport of goods
from manufacturer or producer to the wholesaler or
retailer.
AusliefererIn, Vertriebsunternehmen We will have to find a new distributor as the current
one does not follow the company requirements
anymore.
WiederverkäuferIn
Our shop is an authorized reseller of Apple products.
Seite 13 von 51
Unit 4 Customer service
Unit 4
Customer service
Seite 42
surname
[1s3.ne9m]
Nachname, Familienname
postcode
[1p48stk48d]
Postleitzahl
occupation
[!qkju1pe9Sn]
Beruf
poor
[p0.]
schlecht, schwach
memorable
[1mem4r4bl]
unvergesslich, einprägsam
to be delighted to do
sth
scale
cleanliness
[bi d91la9t9d t4]
[ske9l]
[1klenlin4s]
etw gern tun, sich (sehr) freuen, etw
zu tun
Skala
Sauberkeit
I would not mind
[ma9nd]
es würde mir nichts ausmachen
objection (to)
[qb1d7ekSn]
Einwand (gegen)
frank
[fräNk]
offen, ehrlich
rubbish
[1rcb9S]
Unsinn, dummes Zeug
handout
[1hända8t]
Flug-, Merkblatt
negotiation
[n9!g48Si1e9Sn]
Verhandlung
hostile
on no account
[1hqsta9l]
[qn n48 41ka8nt]
feindselig, ablehnend
auf keinen Fall
battle
compromise
hostility
[1bätl]
[1kqmpr4ma9z]
[hq1st9l4ti]
Kampf, Schlacht
Kompromiss
Feindseligkeit
out of thin air
[!a8t 4v T9n 1e4]
aus heiterem Himmel
objective
to spring from
need
[4b1d7ekt9v]
[1spr9N fr4m]
[ni.d]
objektiv
entstehen aus
Bedürfnis
unfulfilled
to defuse
[!cnf8l1f9ld]
[!di.1fju.z]
unerfüllt
entschärfen
solely
to make a point
[1s48lli]
[me9k 4 1p09nt]
(einzig und) allein, ausschließlich
ein Argument anbringen, etw dazu
sagen
to respond to
[r91spqnd t4]
reagieren, antworten auf
clarification
attack
[!klär9f91ke9Sn]
[41täk]
Erklärung, Klarstellung
Angriff
conciliatory
[k4n1s9li4t4ri]
versöhnlich, beschwichtigend
When Ms. Sallinger married, she took her husband’s
surname of Miller.
If you wish to receive leaflets by mail, please provide
your street and house number as well as your
postcode.
I asked him about his occupation, but he only said
that he was in import-export business.
The service at the restaurant was poor. We had to
wait way too long for our meal and the waitress was
very unfriendly.
Our holiday in Florida was truly memorable. We had
the time of our lives!
I would be delighted to upgrade you to a junior suite
free of charge.
The cleanliness of the rooms left nothing to be
desired. They were perfectly clean.
Seite 43
I would not mind having a room on the highest floor
as long as there’s an elevator.
I see no objection to a late check-out. Just let the
receptionist know.
To be frank, we were not very happy with the
breakfast buffet.
Our room neighbours kept complaining about the
prices in the hotel bar, but that’s absolute rubbish.
It’s perfectly affordable.
Seite 44
Seite 14 von 51
Read the handout carefully and underline all
information you find essential.
The seminar was very insightful. We learned a lot
about how to behave in negotiations with dissatisfied
customers.
When dealing with customers, you should, on no
account, attack or insult them.
Poor customer service may generate feelings of
hostility among clients.
Customer dissatisfaction does not come out of thin
air. We have to get to the bottom of the problem.
Understanding your customers’ needs is crucial to the
success of your business.
Good customer service is characterised by the
employees’ ability to defuse difficult situations before
they escalate.
Customers should always get the chance to make
their point and explain the reasons for their
dissatisfaction.
Make sure you have understood the customer’s
problem before you respond.
Make sure to avoid accusatory language. Customers
may interpret it as an attack.
to regret
[r91gret]
bedauern
inconvenience
[!9nk4n1vi.ni4ns]
Unannehmlichkeit(en)
resentment
[r91zentm4nt]
Ärger, Empörung
both (…) and (…)
[b48T 4nd]
sowohl (…) als auch (…)
to take sb/sth seriously [!te9k 1s94ri4sli]
jdn/etw ernst nehmen
I really regret buying this product. It doesn’t work
properly.
We very much regret any inconvenience caused by
the delay in delivery and would like to offer you
compensation in the form of a shopping voucher.
Increasing customer resentment has become a
serious problem for the company and its customer
services.
Both the customer and the company should profit
from the solution.
Always take customer complaints seriously.
Seite 45
to play for time
[!ple9 f4 1ta9m]
auf Zeit spielen
[!dra9 1kli.n4z]
chemische Reinigung
You can’t just wash your ball gown. You need to
bring it to a dry-cleaner’s.
to shrink, shrank,
shrunk
I can’t possibly …
[Sr9Nk, SräNk, SrcNk]
einlaufen (Wäsche)
[1pqs4bli]
Ich kann auf keinen Fall …
Washing wool products in hot water will cause them
to shrink.
I can’t possibly wear this pullover anymore. Look
how small it is now!
to overheat
I bet …
[!48v41hi.t]
[bet]
überhitzen
Ich wette, …
Seite 46
dry-cleaner’s
Seite 46 Transkript
I wasn’t to know.
[a9 !wqznt t4 1n48]
You have a (fair) point. [ju !häv 4 fe4 1p09nt]
Das konnte ich nicht wissen.
Da haben Sie recht. / Da ist was
dran.
Ersatz
replacement
[r91ple9sm4nt]
to reimburse sb
[!ri.9m1b3.s]
sincere
[s9n1s94]
jn entschädigen, jm Geld
(zurück)erstatten
aufrichtig
disappointment
[!d9s41p09ntm4nt]
Enttäuschung
to leave it at that
[li.v 9t 4t 1Dät]
es dabei belassen
dry-cleaning
straight away
[!dra9 1kli.n9N]
[!stre9t 41we9]
chemisch gereinigte Wäsche
direkt, sofort
the dos and dont’s
[D4 !du.z 4n 1d48nts]
flipchart
[1fl9ptS2.t]
to standardize
in other words, …
[1ständ4da9z]
[9n 1cD4 w3.dz]
die Ge- und Verbote, (Hinweise)
was man tun und lassen sollte
Flipchart (auf einem Gestell
befestigter großer Papierblock)
standardisieren
mit anderen Worten, …
the sales
[se9lz]
(der) Ausverkauf
sleeve
[sli.v]
Ärmel
[kri.k]
[bl3.d]
knarren, quietschen
verschwommen
I bet the lady at the dry-cleaner’s did not realise it
was wool.
You have a fair point. Of course, there must have
been a mistake with your order.
Can we offer you a replacement product for your
ruined item?
Of course, we will reimburse you for the damaged
good.
I sincerely apologize for the trouble we’ve caused
you.
I understand your disappointment We’ve never made
a mistake like this before.
If you can’t offer any decent replacement, we will
have to leave it at that.
Seite 46
I was hoping you wouldn’t even realise what’s
happened. That’s why I didn’t tell you straight away.
So you’re saying I shouldn’t have removed the
cleaning instructions. In other words, it was all my
fault?
Seite 47
Seite 48
to creak
blurred
Seite 15 von 51
The start of the after-Christmas sales is right after the
holidays.
to look into sth
[!l8k 19nt4]
outline
faulty
[1a8tla9n]
[1f0.lti]
sich mit etw befassen, sich um etw
kümmern
Übersicht, Entwurf, Skizze
fehlerhaft, defekt
subject line
to return
[1scbd7ekt la9n]
[r91t3.n]
Betreffzeile
zurückgeben, -bringen, -schicken
to refund
[r91fcnd]
Erstatten
industrialized country
[9n!dcstri4la9zd 1kcntri]
Industrieland
to stretch a budget
[!stretS 4 1bcd79t]
to customize
[1kcst4ma9z]
back-end
[1bäk end]
to recruit sb
[r91kru.t]
to near sth
retirement
bidder
[n94]
[r91ta94m4nt]
[1b9d4]
cost of living
[!kqst 4v 1l9v9N]
beyond …
[b91jqnd]
skilled
[sk9ld]
to hover (near)
to eye
[1hqv4]
[a9]
prime
[pra9m]
overseas
[!48v41si.z]
to dub
premise
[dcb]
[1prem9s]
rate
[re9t]
urbanite
comparable
[13.b4na9t]
[1kqmp4r4bl]
Please look into that matter to avoid further
customer complaints.
I will have to write a letter of complaint concerning
the faulty TV we bought only a few day ago.
The subject line should give the gist of the letter.
If goods are faulty, it’s your legal right to return
them.
We will refund the money if the product does not
work to your satisfaction.
Seite 49
An industrialized country is a country with a high
level of economic development
möglichst sparsam mit einem Budget Outsourcing jobs will be necessary if we want to
wirtschaften; ein Budget ausweiten
stretch our budget.
nach Kundenangaben herstellen, auf Windows makes it easy to customize your desktop
Bestellung anfertigen
and adapt it to your personal needs.
Back-End, Unterbau
(Informationstechnik)
jdn anwerben, jdn neu einstellen
We’re on a tight budget, so we won’t be able to
recruit new employees until next year.
sich einer Sache nähern
Ruhestand, Pensionierung
He’s approaching retirement. He turns 65 next year.
(An-)BieterIn
The Superbowl is officially sold out. The few
remaining tickets will be sold to the highest bidders.
Lebenshaltungskosten
I can hardly afford the costs of living in Salzburg. I
might have to move to a smaller town.
über … hinaus, jenseits (von) …
The company will be looking eastwards to India and
beyond for cheap IT workers.
gelernt, ausgebildet
She’s a very skilled worker. She’s got a lot of
experience.
pendeln, sich bewegen (um, nahe)
beäugen, ins Auge fassen
The company is eyeing China as potential location
for their new factory.
Haupt-, hauptsächlich
I think Mr Keppler is the prime candidate for the
managing position. He’s got everything the job
requires.
in/nach Übersee
Our Austrian-based company would like to go
international and expand overseas.
bezeichnen, nennen
Prämisse, Voraussetzung
I’m afraid your decision has been based on a false
premise.
Preis, Tarif, Kurs
Rural outsourcing guarantees lower rates to
companies.
(Groß-)StadtbewohnerIn
Vergleichbar
Workers from the city expect higher salaries than
workers from rural areas with comparative skills.
Seite 50
start-up
[1st2.t cp]
Neugründung, junges Unternehmen
to pop up
[!pqp 1cp]
Auftauchen
to be timely
[bi 1ta9mli]
zur rechten Zeit kommen
given
[1g9vn]
Angesichts
blip
draw
[bl9p]
[dr0.]
Leuchtpunkt
Attraktion
to stretch
[stretS]
reichen (Geld, Vorräte)
prior to
[1pra94 t4]
vor (zeitlich)
at a fast/good clip
[kl9p]
schnell
Seite 16 von 51
Rural areas in Minnesota and Missouri are promising
areas for start-ups.
Numerous new businesses are currently popping up
in Missouri, offering thousands of jobs.
Starting your business is extremely timely. You
couldn’t have chosen a better moment.
Given the financial situation of the company, rural
outsourcing seems our only option.
The draw for workers is the relative job stability and
the decent salary.
It’s always difficult for me to make my money stretch
until pay day.
You will be asked to hand in a letter of motivation
prior to your interview.
turnover
to woo sb away
bid
[1t3.n48v4]
[!wu. 41we9]
[b9d]
Fluktuation (von Personal)
jdn abwerben
(An-)Gebot
confidential
[!kqnf91denSl]
Vertraulich
intellectual property
law
to sit well with sb
backlash against sth
vendor
[9nt4!kektSu4l 1prqp4ti
l0.]
[!s9t 1wel w9D]
[1bäkläS 4genst]
[1vend4]
Gesetz zum Schutz des geistigen
Eigentums
gut ankommen bei jdm
Gegenreaktion auf etw
VerkäuferIn
to quote
[kw48t]
ein Angebot abgeben (für), anbieten
to consider
[k4n1s9d4]
erwägen, in Betracht ziehen
metro area
[1metr48 e4ri4]
Großstadtbereich, Ballungsraum
real-time
to set up (shop)
[1r94l ta9m]
[!set cp 1Sqp]
to be on track to do sth
[bi qn 1träk t4]
to triple
[1tr9pl]
in Echtzeit
ein Geschäft errichten, sich
niederlassen
auf dem Weg sein etw zu tun,
voraussichtlich etw tun
(sich) verdreifachen
[f8l1f9l]
[k4n1s3.nd]
[!l48 1kqst]
erfüllen, ausführen
die betroffenen Menschen
kostengünstig
[1präkt9s f3.m]
Übungsfirma
[!l0.ntS 4 1b9z9n4s]
ein Unternehmen gründen
The company has recently got a bid from an
outsourcer offering to handle our IT-support.
I’m not entirely happy about having to share
confidential business information with an external
company.
Intellectual property law ensures legal protection for
our technical inventions.
We have to get in touch with the software vendor.
We’re not entirely satisfied with the company
software.
The Indian outsourcing firm quoted us much lower
rates than the local IT firm.
We do not consider outsourcing any of our projects
overseas. Cooperating with foreign companies is just
too complicated.
Companies in the metro area offer their services at
higher prices than their rural business rivals.
For financial reasons, experts have advised us against
metro areas when setting up shop.
Our rural sourcing strategy was so successful, it
caused our revenues to triple last year.
Seite 51
to fulfil
the people concerned
low-cost
I am afraid you do not fulfil the job requirements.
The people concerned will be informed by email.
Seite 52
practice firm
Seite 53
to launch a business
Seite 17 von 51
I’m planning to launch my own business as soon as
I’ve finished my university degree.
Unit 5 The body is big business
Unit 5
The body is big business
Seite 54
endurance
flexibility
muscle
[9n1dj84r4ns]
[!fleks41b9l4ti]
[1mcsl]
Ausdauer
Beweglichkeit; Flexibilität
Muskel
to socialise
[1s48S4la9z]
adrenaline rush
[41dren4l9n rcS]
Kontakte knüpfen, geselligen
Umgang pflegen
Adrenalinstoß, -schub, -kick
Running a marathon requires great endurance.
Yoga helps to train my flexibility.
I go to the gym regularly to strengthen my back
muscles.
Doing sports gives you so many opportunities to
socialise. I’ve already made lots of friends at the gym.
Seite 55
surgical
facelift
gastric band
[1s3.d79kl]
[1fe9sl9ft]
[!gästr9k 1bänd]
deformity
corrective surgery
[d91f0.m4ti]
[k4"!rekt9v 1s3.d74ri]
to breathe
[bri.D]
chirurgisch
Facelifting (Gesichtsoperation)
Magenband (Behandlungsmethode
bei Fettsucht)
Missbildung, Deformation
Korrekturoperation; rekonstruktive
Chirurgie
atmen
to tattoo
modification
[t41tu.]
[!mqd9f91ke9Sn]
tätowieren
Veränderung
sportspeople (pl)
[1sp0.tspi.pl]
SportlerInnen
detection
[d91tekSn]
Entdeckung, Aufdeckung
genetic engineering
[d74!net9k !end791n94r9N]
Gentechnik, Gentechnologie
health club
[1helT klcb]
Sportstudio, Fitnesscenter
cosmetic
surgery
[kqz1met9k]
[1s3.d74ri]
kosmetisch
Chirurgie; Operation
superficial
[!su.p41f9Sl]
oberflächlich
transformation
procedure
[!tränsf41me9Sn]
[pr41si.d74]
Verwandlung, Transformation
Prozedur, Maßnahme; Verfahren
scar
[sk2.]
Narbe
imperfection
[!9mp41fekSn]
Unvollkommenheit, Mangel
insecurity
[!9ns91kj84r4ti]
Unsicherheit
brow
injection
forehead
nose job
revision
cheek
nasolabial
[bra8]
[9n1d7ekSn]
[1f0.hed]
[1n48z d7qb]
[r91v97n]
[tSi.k]
[!ne9z481le9bi4l]
fold
lip
chin
reduction
[f48ld]
[l9p]
[tS9n]
[r91dckSn]
Augenbraue
Spritze, Injektion
Stirn
Nasenkorrektur
Nachoperation, Revisionseingriff
Wange
nasolabial (zwischen Nase und
Mundwinkel)
Falte
Lippe
Kinn
Reduktion, Verkleinerung
liposuction
breast
enlargement
[1l9p48sckSn]
[brest]
[9n1l2.d7m4nt]
Fettabsaugung
Brust
Vergrößerung, Erweiterung
I did not have nose surgery because I wanted it to
look better, but I wasn’t able to breathe properly.
Body modifications can take many different forms –
piercings, tattoos, or even surgery.
Unfortunately, many sportspeople resort to doping
to enhance their performance.
A common approach to the detection of doping is to
search the athletes’ team facilities for any banned
substances.
According to the World Anti-Doping Agency it is
essential to stop the misuse of genetic engineering in
sport.
Seite 56
Seite 18 von 51
She underwent cosmetic surgery because she didn’t
feel comfortable in her own body anymore.
People who judge a book by its cover are really
superficial.
The surgical procedure took about 2 hours and cost
her $ 6.000.
The surgeon promised her that the scars wouldn’t be
visible.
It’s your imperfections that make you unique. You
should learn to cherish them.
Lynne suffered from many insecurities due to her
deformed nose.
Her constant backache forced her to undergo a
breast reduction.
hip
outer
thigh
buttocks (pl)
obsessed (with)
[h9p]
[1a8t4]
[Ta9]
[1bct4ks]
[4b1sest]
Hüfte
äußere/r/s
Oberschenkel
Gesäß, Po
besessen (von)
flaw
it would bring …
[fl0.]
[w8d]
Makel, Fehler
es brachte immer …
to bring sb to tears
looks (pl)
[!br9N t4 1t94z]
[l8ks]
jdn zum Weinen bringen
(das) Aussehen
medication
[!med91ke9Sn]
Medikamente, Medikation
bald
lumpy
to ruin
[b0.ld]
[1lcmpi]
[1ru.9n]
kahl
klumpig
Ruinieren
to go through with sth
[!g48 1Tru. w9D]
durchziehen, zu Ende bringen
to strengthen
[1streNTn]
(ver)stärken
to debate
[d91be9t]
debattieren, diskutieren
infection
[9n1fekSn]
Infektion
nerve
to heal
[n3.v]
[hi.l]
Nerv, Nervenheilen
to put sb through sth
[!p8t 1Tru.]
jdm etw zumuten
painfully (shy)
[1pe9nf4li]
outgoing
[1a8tg489N]
furchtbar (schüchtern), extrem
(schüchtern)
kontaktfreudig
rarity
[1re4r4ti]
Seltenheit
to confess
[k4n1fes]
zugeben, (ein)gestehen
confirmation
makeover
[!kqnf41me9Sn]
[1me9k48v4]
addiction (to)
[41d9kSn]
Konfirmation
Schönheitsbehandlung;
Neugestaltung
Abhängigkeit (von)
to lay (your) eyes on sth
to dare (to do sth)
[!le9 1a9z qn]
[de4]
etw erblicken
sich trauen (etw zu tun)
elective
[91lekt9v]
elektiv, Wahl-
merely
facial
[1m94li]
[1fe9Sl]
bloß, nur
Gesichts-
surgeon
[1s3.d74n]
ChirurgIn
(nothing) short of
(wonderful)
to disfigure
[1S0.t 4v]
ausgesprochen (wunderbar)
[d9s1f9g4]
entstellen
Cindy is obsessed with plastic surgery. She’s already
had more than 20 surgeries.
Her classmates’ jokes about her nose would bring her
to tears.
When will people realise that looks aren’t everything?
Beauty comes from the inside.
She received strong pain medication after her
surgery.
A failed plastic surgery ruined her modelling career.
No designer wanted to book her anymore.
Seite 57
I was really scared of the surgery, but I went through
with it.
You’ve got to strengthen your arguments; otherwise
you won’t be able to persuade her.
Debates about plastic surgery on teenagers are
heated.
Infection and nerve damage are but a few risks of
plastic surgery.
Healing from a surgery can take quite some time.
Surgery is a major shock to the body.
She said putting herself through the physical stress of
surgery wasn’t as bad as the mental problems she had
to deal with.
She’s much more outgoing since she had her surgery
done.
Seite 58
Seite 19 von 51
While cosmetic surgery used to be a rarity a few years
ago, it’s become quite common nowadays.
People are no longer ashamed of confessing to
having undergone plastic surgery.
Michael Jackson was a prime example of a person
with an addiction to cosmetic surgery.
Would you even dare to undergo surgery given all the
risks?
We should distinguish between elective procedures
and those treatments that are really necessary.
She’s undergone many facial surgeries, including a
nose job and a face lift.
Be sure to choose a qualified surgeon who carries out
the procedure.
You look nothing short of wonderful. Why don’t you
see that?
Seite 59
orthopaedics
trauma
reconstructive
to amputate
transplantation
tissue
[!0.T41pi.d9ks]
[1tr0.m4]
[!ri.k4n1strckt9v]
[1ämpjute9t]
[!tränspl2.n1te9Sn]
[1t9Su.]
Orthopädie
Trauma
rekonstruktiv, Wiederherstellungsamputieren
Transplantation
Gewebe
to grow
obsolete
[gr48]
[1qbs4li.t]
(an)züchten, wachsen lassen
überholt, überflüssig
donor
[1d48n4]
SpenderIn
scarring
sense
[1sk2.r9N]
[sens]
Vernarbung
Verstand
to make a buck
unashamed(ly)
to reject
stupidity
[!me9k 4 1bck]
[!cn41Se9md]
[r91d7ekt]
[stju.1p9d4ti]
Geld scheffeln, Profit machen
ungeniert, unverhohlen
abstoßen (transplantiertes Gewebe)
Dummheit
gene
bioethicist
to alter
[d7i.n]
[!ba9481eT9s9st]
[10.lt4]
Gen
BioethikerIn
(ver)ändern, abändern
trivial
[1tr9vi4l]
trivial, belanglos
spirit
catalyst
to emerge
[1sp9r9t]
[1kät4l9st]
[i1m3.d7]
Geist
Katalysator
auftauchen, hervortreten
kinesiology
[k9!ni.zi10l4d7i]
superhuman
genetic
oddity
[!su.p41hju.m4n]
[d741net9k]
[1qd4ti]
to possess
[p41zes]
Kinesiologie (Lehre von
Bewegungsabläufen)
übermenschlich
genetisch
Sonderling; Eigentümlichkeit,
Kuriosität
Besitzen
superior
[su.1p94ri4]
überlegen, besonders gut
native
to hone
fast-twitch
to ban
[1ne9t9v]
[h48n]
[1f2.st tw9tS]
[bän]
angeboren
verbessern
schnell kontrahierend
verbieten
to grab hold of
to urge sb
[gräb 1h48ld 4v]
[3.d7]
ergreifen, aufgreifen
jdn drängen
to detect
muscular dystrophy
to inject (sb with sth)
[d91tekt]
[!mcskj4l4 1d9str4fi]
[9n1d7ekt]
wahrnehmen, bemerken, erkennen
Muskeldystrophie (Erkrankung)
(jdm etw) injizieren, spritzen
to combine
[k4m1ba9n]
Kombinieren
to inundate
trial
to reap
to take a risk
[19ncnde9t]
[tra94l]
[ri.p]
[!te9k 4 1r9sk]
überschwemmen, überhäufen
Studie, Test
ernten, einfahren, erzielen
ein Risiko eingehen
ethics
[1eT9ks]
Ethik
Scar tissue has a different texture and is less flexible
than normal skin.
This kind of procedure has become obsolete due to
replacement by a newer, less invasive treatment.
In an “opt-out” legislative system like in Austria,
anyone who has not explicitly refused can serve as an
organ donor.
She’ll undergo her 30th plastic surgery next week.
Quite obviously, she has more money than sense.
Seite 60
Seite 20 von 51
Researchers have found a gene for breast cancer.
Medical procedures to alter our genes could
transform a couch potato into a professional athlete.
Genetic engineering would make training trivial. You
would be able to run a marathon with no effort.
An emerging science called gene modification might
soon be challenging the meaning of all sports
competition.
Genetic engineering could help people possess
enormous physical strength without lifting a single
weight.
Though technically superior, he wasn’t able to beat
his opponent in the boxing match.
The World Anti-Doping Agency has already banned
genetic doping. It’s declared illegal now.
His trainer urged him to take the pills. He said it
would enhance his performance.
He was injected with a gene for muscle growth. As a
result, his body changed and became more muscular.
Researchers have found that combining genetic
modification with regular exercise was the most
promising technique.
I knew I was taking a great risk when I took those
pills, but I just wanted to win the match so badly.
(anabolic) steroid
disqualification
[!änebql9k 1ster09d]
[d9s!kwql9f91ke9Sn]
(anaboles) Steroid
Disqualifizierung
to hold (much) promise
humanity
[!h48ld 1prqmis]
[hju.1män4ti]
(viel) verheißen
(die) Menschheit
rogue
to prohibit
to regulate
overwhelming(ly)
[r48g]
[pr41h9b9t]
[1regjule9t]
["!48v41welm9N]
GaunerIn, VerbrecherIn
verbieten, untersagen
regulieren
überwältigend
supersized
cell
oxygen
[1su.p4sa9zd]
[sel]
[1qks9d74n]
überdimensioniert, übergroß
Zelle
Sauerstoff
to revolutionize
to sense
work ethic
gain
to legalize
anarchy
frontier
[!rev41lu.S4na9z]
[sens]
[1w3.k eT9k]
[ge9n]
[1li.g4la9z]
[1än4ki]
[1frcnt94]
revolutionieren
spüren, fühlen
Arbeitseinstellung
Gewinn
legalisieren
Anarchie
Grenze
amphetamin
to experiment (on)
[äm1fet4mi.n]
[9k1sper9m4nt]
to progress
[pr41gres]
Amphetamin
experimentieren, Versuche
durchführen (an/mit)
fortschreiten, vorankommen
humane
[hju.1me9n]
human, menschenwürdig; tiergerecht
[1kwestS4n4bl]
Fragwürdig
Gene modification is an indeed questionable
procedure with regard to enhancing physical
performance.
membership
[1memb4S9p]
Mitgliedschaft
Purchasing membership of a gym is quite an
expensive thing to do.
trial
joining fee
[tra94l]
[1d709n9N fi.]
ProbeAufnahmegebühr
to waive
[we9v]
verzichten auf, erlassen
cancellation
[!käns41le9Sn]
Kündigung, Aufhebung
to renew
crèche
[r91nju.]
[kreS]
(sich) verlängern
(Kinder-)Krippe
certification
degree
to cancel
[!s3.t9f91ke9Sn]
[d91gri.]
[1känsl]
Zulassung
Studienabschluss, Diplom
kündigen, aufheben
in writing
[9n 1ra9t9n]
in schriftlicher Form
to vary
[1ve4ri]
BA (Bachelor of Arts)
[!bi. 1e9]
variieren, unterschiedlich sein;
schwanken
Bachelor-Abschluss
Seite 61
Although it is largely viewed as a form of illegal
doping, gene therapy could do a lot of good for
humanity.
She’s an overwhelmingly beautiful woman. I just
can’t keep my eyes off of her.
He required oxygen therapy because he couldn’t
breathe anymore.
Do women and men sense pain differently?
Gene-doping may soon be the next frontier in sports
cheating.
If you compare the results from last year and those
from this year, you will see that the team have
progressed greatly.
Seite 62
questionable
Seite 63
Seite 21 von 51
If you decide to sign the contract straight away, we
will not charge a joining fee.
They waived the entrance fee because a few
attractions were down for maintenance.
I wanted to cancel my gym membership, but they
asked me for a cancellation fee.
My contract expires soon. I would like to renew it.
The gym even offers a crèche, so I could take my
children with me.
She finished her studies with a doctorate degree.
Today’s course had to be cancelled because the
trainer was ill.
If you want to drop out , you will have to cancel your
membership in writing.
Fees vary depending on the number of courses you
would like to join.
She’s a highly qualified personal trainer. She’s got a
BA in Health.
Seite 63 Transkript
to pedal
[1pedl]
Rad fahren, in die Pedale treten
treadmill
free weight
introductory
[1tredm9l]
[!fri. 1we9t]
[!9ntr41dckt4ri]
Laufband
(Frei-)Hantel
Einführungs-
to punch
energy
running track
occasional
bruise
[pcntS]
[1en4d7i]
[1rcn9N träk]
[41ke974nl]
[bru.z]
boxen, stoßen
Energie
Laufbahn
gelegentlich
blauer Fleck, Hämatom
childminder
[1tSa9ldma9nd4]
KinderbetreuerIn
to scare sb (to death)
[ske4]
jdm (riesengroße) Angst machen
it’s a shame
[9ts 4 1Se9m]
es ist schade / ein Jammer
to split sth
[spl9t]
etw aufteilen
training plan
[1tre9n9N plän]
Trainingsplan
health care
[1helT ke4]
removal
[r91mu.vl]
Gesundheitswesen,
Gesundheitsversorgung
Entfernung, Beseitigung
distress
aptitude
practitioner
[d91stres]
[1äpt9tju.d]
[präk1t9S4n4]
The trainer told me to keep pedaling for another ten
minutes before I start doing the body-shaping
exercises.
Treadmills bore me. I prefer jogging outdoors.
We offer introductory training sessions for all new
members.
I was lucky when I fell off the climbing wall. I only
had a few bruises.
The gym’s got two childminders who will take care
of your children in the afternoon.
Seite 64 Transkript
I’m not going to try the climbing gym. Heights scare
me to death.
It’s a shame the gym’s so expensive. I would really
like to work out regularly.
Mom, do you think we could split the costs? I can’t
afford it on my own.
Seite 65
I’m afraid this treatment is not included in public
health care.
You should really think twice about the tattoo.
Removal will be expensive and painful.
Kummer, Leid
Neigung, Begabung
jd. der/die etwas praktiziert (z. B.
Sport)
Seite 66
specialist terminology
[!speS4l9st !t3.m91nql4d7i] Fachvokabular, Fachsprache
I’ve just received my therapy plan, but I don’t really
understand it. It’s full of specialist terminology.
Seite 67
mass
obsession
[mäs]
[4b1seSn]
Masse
Besessenheit, Zwang(svorstellung)
Seite 22 von 51
He lifts weights to gain more muscle mass.
She can’t stop having cosmetic surgery because of
her obsession with being perfect.
Unit 6 Examining media
Unit 6
Examining media
Seite 68
silent
[1sa9l4nt]
Stumm-, still, ruhig, schweigend
“The Birth of a Nation” was the most successful film
of the silent film era.
Recent notifications informing us that Facebook will
start charging membership fees were just hoaxes.
His book was inspired by his wartime experience.
hoax
[h48ks]
Schwindel, Falschmeldung
to inspire
trickery
agent
[9n1spa94]
[1tr9k4ri]
[1e9d74nt]
inspirieren, anregen, anspornen
List, Trick(s)
AgentIn
embedded journalist
[9m!bed9d 1d70.n4l9st]
priest
newsreel
patriotism
to impact
[pri.st]
[1nju.zri.l]
[1pe9tri4t9z4m]
[9m1päkt]
Embedded Journalist (zivile/r, best.
militärischen Einheiten
zugewiesene/r
KriegsberichterstatterIn)
PriesterIn, Geistliche/r, PfarrerIn
Wochenschau
Patriotismus
sich auswirken auf
to depict
[d91p9kt]
Darstellen
heroic
fairy
proof
[h41r489k]
[1fe4ri]
[pru.f]
heroisch, heldenhaft
Fee
Beweis(e)
tiny
[1ta9ni]
winzig
authenticity
analysis, pl analyses
[!0.Ten1t9s4ti]
[41näl4s9s, 41näl4si.z]
Echtheit, Authentizität
Analyse
cut-out
commonplace
[1kct a8t]
[1kqm4nple9s]
Ausschneidefigur, -modell
alltäglich
immediate
[91mi.di4t]
sofort, direkt, unmittelbar
lowbrow
[1l48bra8]
schlicht, anspruchslos
to narrate
to direct
invader
[n41re9t]
[d4!rekt]
[9n1ve9d4]
erzählen
Regie führen (bei)
Eindringling, InvasorIn
supposedly
[s41p48z9dli]
angeblich
hysteria
to ensue
to run for
[h9s1t94ri4]
[9n1sju.]
[1rcn f4]
Hysterie
folgen
kandidieren (für/als)
commercials
[k41m3.Slz]
Fernsehwerbung
to attest to sth
[41test t4]
etw bezeugen
genocide
[1d7en4sa9d]
Genozid, Völkermord
so common as to be the
norm
to overthrow
[s48 !kqm4n 4z t4 !bi D4
1n0.m]
[!48v41Tr48]
to massacre
to deploy
[1mäs4k4]
[d91pl09]
entirely
[9n1ta94li]
so verbreitet, dass es (schon fast) die
Norm ist
stürzen (z. B. Regierung)
The Arab Spring has led to the president being
ousted and government overthrown.
massakrieren
einsetzen
Apparently, the US army is planning to deploy
nuclear weapons on the Korean peninsula.
völlig, ganz
War correspondents provided entirely new insights
into the practice of war.
Her agent got her a really nice role in a daily soap
opera.
Both print and broadcast media significantly impact
the way we think
The film is quite misogynist. It depicts women as
stupid and weak.
He thought the picture was proof of the existence of
aliens.
This room is tiny! Don’t you think it’ll be too small
for you?
Despite thorough analyses of experts, the photos
could not be proven fake.
A few years ago it used to be something special, but
nowadays it’s commonplace to use the internet at
home.
The first cheap paperback books were an immediate
success.
Seite 69
Seite 23 von 51
“Titanic” was directed by James Cameron.
Orson Welles’ film was about invaders from Mars
who landed on our planet.
The castle the protagonist lives in is supposedly
haunted by the ghost of his late wife.
In 1960, Kennedy was nominated to run for the
presidency against Richard Nixon.
Television commercials are crucial in the US election
campaign.
Opinion polls have attested to the great impact the
TV debates can have on the election results.
Genocide is a terrible crime. It’s the systematic
extermination of an entire national, racial or religious
group.
insight (into)
[19nsa9t]
Einblick (in)
I got more insights into work at a law office from my
internship at Carson & Partners.
to be reliant on
[r91la94nt qn]
survival
unable to do sth
graphic
to attribute to
[s41va9vl]
[cn1e9bl]
[1gräf9k]
[41tr9bju.t t4]
to utilise
[1ju.t4la9z]
enemy
follower
unfortunate
instrumental (to sth)
to bring down
[1en4mi]
[1fql484]
[cn1f0.tS4n4t]
[!9nstr41mentl]
[!br9N 1da8n]
brutality
revolutionary
legitimate
[bru.1täl4ti]
["!rev41lu.S4n4ri]
[l91d79t9m4t]
misuse
instance
credibility
[!m9s1ju.s]
[19nst4ns]
[!kred41b9l4ti]
competence
[1kqmp9t4ns]
broadsheet
[1br0.dSi.t]
tabloid
[1täbl09d]
angewiesen sein auf, abhängig sein
von
Überleben
In times of war, every day is a fight for survival.
unfähig, nicht in der Lage etw zu tun I was unable to look at these terrible pictures.
plastisch, anschaulich
zurückführen auf
I’ve always attributed my feel for language to my
parents telling me lots of stories when I was a child.
einsetzen, (be)nutzen
Many superstars utilise social media platforms to stay
in contact with their fans.
FeindIn, WidersacherIn
Justin Bieber played a mean trick on his enemy.
AnhängerIn
unglücklich
He became the unfortunate victim of internet fraud.
(einer Sache) dienlich, förderlich
stürzen, zu Fall bringen, zur Strecke As a result of the Arab Spring, both the Tunisian and
bringen
the Egyptian government were brought down.
Brutalität
RevolutionärIn
legitim, berechtigt, rechtmäßig
It was not legitimate to use weapons against peaceful
protestors.
Missbrauch
Beispiel, Fall
Glaubwürdigkeit
If you don’t know what to believe or not, use the
following guideline to assess the respective website’s
credibility.
Kompetenz
I think handling online media is a competence that
should be taught at schools.
seriöse Tageszeitung (in großem
The Financial Times, known for ist serious and
Format)
reliable news coverage, is printed as broadsheet.
Boulevardzeitung
I’m not really fond of the sensational journalism of
tabloids.
Seite 70
fiction
[1f9kSn]
Erfindung; Märchen
researcher
[r91s3.tS4]
ForscherIn
to beware (of sth)
misinformation
[b91we4]
[!m9s9nf41me9Sn]
truth
[tru.T]
sich in Acht nehmen (vor etw)
Fehlinformation(en), falsche
Information(en)
Wahrheit
reliability
[r9!la941b9l4ti]
Zuverlässigkeit
to perceive
[p41si.v]
wahrnehmen
to restrict (to)
[r91str9kt]
begrenzen, beschränken (auf)
command
biased
[k41m2.nd]
[1ba94st]
respectable
[r91spekt4bl]
Kommando(-)
voreingenommen, parteiisch,
unausgewogen
angesehen, anständig, respektabel
leaning (towards)
bias
to claim responsibility
for sth
to cite
[1li.n9N]
[1ba94s]
[!kle9m r9!spqns41b9l4ti
f4]
[sa9t]
Neigung, Tendenz (zu)
Voreingenommenheit, Befangenheit
sich für verantwortlich erklären für
etw
zitieren
to link to
listing
directory
[1l9Nk t4]
[1l9st9N]
[d41rekt4ri]
verlinken auf
Auflistung
Verzeichnis
outrageous
[a8t1re9d74s]
empörend, unverschämt
Seite 24 von 51
With all the information provided on the internet, it’s
difficult to distinguish between fact and fiction.
He works as a researcher at Indiana University where
he studies how political ideas are spread online.
Beware of dubious websites.
Search engines like Google do not know factors such
as “truth” or “reliability” when listing search results.
If you’re keen on reliability, why don’t you just look
it up in an encyclopaedia?
I did not really perceive this as relevant. I don’t think
it’s necessary for my argument.
I always restrict the search results to English
websites.
The author of this article is clearly biased. He’s got an
obvious leaning towards the political right.
This always used to be a respectable newspaper, but
it has lost its credibility lately.
I think that no newspaper is without political bias.
You should get suspicious if no author claims
responsibility for the contents of the website.
Even if you quote from a website, you have to cite
your exact source.
The site is listed in an English Literature directory, so
I think it’s a credible source to use.
His behaviour was outrageous. I felt really
embarrassed for him.
to direct
[d4!rekt]
leiten, führen
up to date
[!cp t4 1de9t]
aktuell
outdated
[!a8t1de9t9d]
veraltet
citation
[sa91te9Sn]
Zitat
reference
[1refr4ns]
Bezug, Referenz
to get worked up
mole
gullible
[get !w3.kd 1cp]
[m48l]
[1gcl4bl]
sich aufregen
Muttermal
leichtgläubig
to fact-check sth
[1fäkt tSek]
von etw die Fakten überprüfen
to base sth on sth
[be9s]
etw auf einer Sache aufbauen
thesis, pl theses
[1Ti.s9s, 1Ti.si.z]
Diplomarbeit; Doktorarbeit
accuracy
to sue sb
court process
to freak sb out
[1äkj4r4si]
[su.]
[!k0.t 1pr48ses]
[!fri.k 1aut]
Genauigkeit
jdn verklagen
Gerichtsprozess
jdn ausflippen lassen
legal
[1li.gl]
rechtlich, juristisch
cancerous
[1käns4r4s]
Krebs-, bösartig
classification
[!kläs9f91ke9Sn]
Klassifizierung, Einteilung
individual
[!9nd91v9d784l]
Einzelperson
to showcase
credible
[!S48ke9s]
[1kred4bl]
zur Schau stellen
glaubwürdig
by (their) nature
indicator
authority
contributor
unreliable
special interest
[ba9 1ne9tS4]
[19nd9ke9t4]
[0.1Tqr4ti]
[k4n1tr9bj4t4]
[!cnr91la94bl]
[!speSl 19ntr4st]
journalistic
["!d73.n41l9st9k]
naturgemäß, von Natur aus
Anzeichen
Autorität
Beitragleistende/r
unverlässlich, unzuverlässig
besondere/spezielle Interessen
(betreffend)
journalistisch
Google directed me to this page. I thought that was
reason enough to believe it was a credible website.
This information is no longer up to date. It’s from
2005!
Seite 71
Using printed encyclopaedias has become outdated.
Nowadays people use Wikipedia.
Be sure to provide citations in your paper. Provide
references to all your sources.
Obama’s inaugural speech contained many godly
references.
Seite 71 Transkript
She’s so gullible. She believes everything people tell
her.
When doing internet research, be sure to fact-check
all the information you get.
I was stupid enough to base my entire thesis on false
facts.
You have to hand in a diploma thesis at the end of
your studies.
Accuracy is the key to every good research paper.
You can be sued if you don’t quote your sources.
Seite 71
This mistake won’t go unnoticed. There will be legal
consequences.
Seite 72
The classification of the collected data is essential for
a systematic overview.
“Wikipedians” are individuals who write and edit
Wikipedia entries.
Not every website provides credible information. Be
careful!
Special interest sites are, by their nature, biased.
Seite 73
to hack
[häk]
mistakenly
alert
[m91ste9k4nli]
[41l3.t]
hacken (eindringen in
Computer/Profile/Websites)
irrtümlicherweise
Alarm(signal)
publication
format
[!pcbl91ke9Sn]
[1f0.mät]
Veröffentlichung, Publikation
Format
circulation
masthead
yellow press
[!s3.kj41le9Sn]
[1m2.sthed]
[!jel48 1pres]
Verbreitung
Titel (einer Zeitung)
Boulevardzeitung(en)
Seite 25 von 51
Her computer has been hacked. All her personal data
have been stolen.
The virus alert was just a hoax. Everything’s fine with
your computer.
The Times has changed its format from broadsheet
to tabloid.
worthy of sth
[1w3.Di 4v]
einer Sache wert, -wert
to sensationalize
emphasis (on)
[sen1se9S4n4la9z]
[1emf4s9s]
sensationell aufmachen
Betonung, Gewicht (auf)
appeal
conversion
[41pi.l]
[k4n1v3.Sn]
Reiz, Anziehungskraft
Umrechnung (z. B. Währung)
nude
horoscope
editorial
[nju.d]
[1h2r4sk48p]
[!ed91t0.ri4l]
nackt
Horoskop
Leitartikel
to unveil
suspense
fever pitch
wizard
devotedly
to cast a spell
potion
cut
literally
[!cn1ve9l]
[sc1spens]
[1fi.v4 p9tS]
[1w9z4d]
[d91v48t9dli]
[!k2.st 4 1spel]
[1p48Sn]
[kct]
[1l9t4r4li]
to outstrip
wand
to stay in touch
virtual(ly)
[!aut1str9p]
[wqnd]
[!ste9 9n 1tctS]
[1v3.tS84l]
enthüllen
Spannung
Höhepunkt
Zauberer, Zauberin
treu
zaubern
Zaubertrank
rausgeschnitten
wörtlich; im wahrsten Sinne des
Wortes
überflügeln
Zauberstab
in Kontakt bleiben
virtuell
I don’t like tabloids. They just publish too many
rubbish that’s not worthy of print.
The magazine’s emphasis is on entertainment and
revealing stories about celebrities.
If you want to know the current currency conversion
rate, just look it up on the internet.
Often the editorial is written by the publisher himself
and reflects the general opinion of the newspaper.
Seite 74
Seite 75
to work magic
to whisk sb somewhere
[!w3.k 1mäd79k]
[w9sk]
wizardry
to exploit
to exclude
dedicated
to eagerly await
tantalisingly
to hold out against sth
miraculous
to hold back
terminated
to disclose
joint venture
primary
to roll out
[1w9z4dri]
[9k1spl09t]
[9k1sklu.d]
[1ded9ke9t9d]
[!i.g4li 41we9t]
[1tänt4la9z9Nli]
[h48ld 1a8t 4genst]
[m91räkj4l4s]
[!h48ld 1bäk]
[1t3.m9ne9t9d]
[d9s1kl48z]
[!d709nt 1ventS4]
[1pra9m4ri]
[!r48l 1a8t]
zaubern
jdn sehr schnell und plötzlich
irgendwo hinbringen
Zauberei
ausnutzen
ausschließen
zweckbestimmt
mit Spannung erwarten
aufreizend
einer Sache standhalten
wunderbar, wundersam
einbehalten (Urheberrecht)
beendet
veröffentlichen, offenlegen, angeben
Gemeinschaftsunternehmen
Primärstufe (Schule)
auf dem Markt bringen
Seite 76
to stand to benefit (from) [!ständ t4 1ben9f9t]
to expand on
[9k1spänd qn]
omission
[41m9Sn]
profitieren können (von)
(Thema) weiter ausführen
Auslassung, Weglassen
to strike a deal
[!stra9k 4 1di.l]
mistress
intimate
[1m9str4s]
[19nt9m4t]
ein Abkommen/Geschäft
vereinbaren, erreichen
Geliebte
intim
Seite 77
to go to some/great
lengths to do sth
to amass
ignorant
rheumatologist
[!g48 t4 1lengTs]
[41mäs]
[19gn4r4nt]
[!ru.m41tql4d79st]
alles Erdenkliche tun, um etw zu
erreichen
anhäufen
dumm, ignorant
Rheumatologe, -in
Seite 26 von 51
Due to the frequent omission of analytical details I
have to give you a failing mark on your paper.
to make good/better
reading
airy-fairy
useless
[1r9.d9N]
sich gut/besser lesen lassen
[!e4ri 1fe4ri]
[1ju.sl4s]
versponnen
nutzlos
to attempt
[41temt]
versuchen
to bump off
to flog a dead horse
needlework
abundant
to milk
[!bcmp qf]
[!flqg 4 ded 1h0.s]
[1ni.dlw3.k]
[41bcnd4nt]
[m9lk]
umlegen, kaltmachen
Zeit und Energie verschwenden
Handarbeit(en), Nadelarbeit
reich(lich), im Übermaß vorhanden
ausnehmen, schröpfen, "melken"
cash cow
[1käS ka8]
unimaginative
[!cn91mäd79n4t9v]
Cashcow (besonders umsatzstarkes
Produkt)
einfallslos, fantasielos
to touch on sth
assertion
applicable
to note
brief
to the point
[!tctS 1qn]
[41s3.Sn]
[41pl9k4bl]
[n48t]
[bri.f]
[tu D4 1p09nt]
etw ansprechen
Behauptung
angebracht, anwendbar, zutreffend
anmerken
kurz, knapp
sachbezogen, auf den Punkt
to back sth up
[!bäk 1cp]
etw untermauern
[9n1S84]
[sf94]
sicherstellen, gewährleisten
Bereich, Sphäre
[9n!sa9kl41pi.di4]
[f48t4!gräf9k 1f9lm]
Enzyklopädie
Film für analogen Fotoapparat
unbiased
[cn1ba94st]
to terminate
[1t3.m9n49t]
unvoreingenommen, unparteiisch,
ausgewogen
kündigen, auflösen (z. B. Vertrag)
objective
[4b1d7ekt9v]
Ziel
It’s crucial to separate essential details from useless
information.
I attempted to delete all my personal information
from Facebook, but it was impossible.
Many critics accuse J.K. Rowling of milking the
Harry Potter cash cow.
Harry Potter was a real cash cow. It has earned J.K.
Rowling millions of pounds.
Seite 78
Try to be brief and to the point. Only include
relevant information.
Back up your arguments with suitable examples or
studies.
Seite 79
to ensure
sphere
Seite 80
encyclopaedia
photographic film
Seite 81
Seite 27 von 51
Do not include your own opinion. This is supposed
to be a neutral and unbiased report.
Due to frequent disagreements, she had to terminate
the contract with her manager.
His objective was to reach a greater readership.
Unit 7 Responsible tourism
Unit 7
Responsible tourism
Seite 86
arse
for a nickel and a dime
[2.s]
[f4r 4 !n9kl 4nd 4 1da9m]
airfare
stinking drunk
to puke
[1e4fe4]
[!st9Nk9N 1drcNk]
[pju.k]
Arsch
für einen Apfel und ein Ei,
spottbillig
Flugpreis
sturzbetrunken
kotzen
to mix with
[1m9ks w9D]
Umgang, Kontakt haben mit
to misbehave
[!m9sb91he9v]
sich danebenbenehmen
Give me a break!
xenophobe
to take a toll on
[!g9v mi 4 1bre9k]
[1zen4f48b]
[!te9k 4 1t48l qn]
to eradicate
tribe
[41räd9ke9t]
[tra9b]
Hör doch auf!
Xenophobe/r, Fremdenfeindliche/r
einen Tribut fordern von, stark
strapazieren
ausrotten
Stamm, Nation
territory
exclusively
sweatshop
[1ter4tri]
[9k1sklu.s9vli]
[1swetSqp]
compulsive
[k4m1pcls9v]
Territorium, Gebiet, Bezirk
ausschließlich, exklusiv
Betrieb mit ausbeuterischen
Arbeitsbedingungen
zwanghaft
hoarder
one-of-a-kind
ecosystem
[1h0.d4]
[!wcn 4v 4 1kaind]
[1i.k48s9st4m]
Hamsterer, Hamsterin
einzigartig, einmalig
Ökosystem
to rip sb off
[!r9p 1qf]
jdn abzocken, übers Ohr hauen
junk food
[1d7cNk fu.d]
minderwertiges Essen
to be desperate for sth
[1desp4r4t f4]
etw dringend brauchen
imperialist
sadist
catastrophic
to flood
[9m1p94ri4l9st]
[1se9d9st]
[!kät41strqf9k]
[flcd]
ImperialistIn
SadistIn
katastrophal
überschwemmen, überfluten
to pay an arm and a leg
[!pe9 4n !2.m 4nd 4 1leg]
theme park
to be trapped
[1Ti.m p2.k]
[träpt]
ein Vermögen bezahlen, das letzte
Hemd ausgeben
Freizeitpark
in der Falle sitzen
to overwhelm
facade
materialist
to beg for sth
["!48v41welm]
[f41s2.d]
[m41t94ri4l9st]
[1beg f4]
überwältigen
Fassade
MaterialistIn
um etw betteln
to plead for
[1pli.d f4]
um etw flehen, inständig bitten
absent of
dumb
[1äbs4nt 4v]
[dcm]
frei von, ohne
dumm, blöd
habitual
dysfunctional
[h41b9tSu4l]
[d9s1fcNkS4nl]
gewohnheitsmäßig, notorisch
gestört, nicht funktionierend
Priceline is a search engine for cheap airfares.
The fish made me feel really sick. I puked on the
table.
What I find most interesting about travelling is
mixing with the natives and getting to know their
culture.
He misbehaved. That’s why he was thrown out of
the club.
On our trip through the US, we visited the Iowa tribe
in Oklahoma
She’s a compulsive shopper. All she ever wants to do
is go to the shopping mall.
The ecosystem of the Galapagos Islands is being
destroyed by careless tourists.
They totally ripped me off. I paid way too much
money for the watch.
Seite 87
Seite 28 von 51
Junk food is quite cheap in the US, but a proper meal
is rather expensive.
I’m desperate for a holiday. I really need a break
from work!
Large parts of Florida were flooded last week due to
heavy rains and tropical storms.
I hate club vacation. It just don’t like being trapped
in huge holiday resorts in the middle of nowhere.
The beauty of the landscape totally overwhelmed us.
I was begging them to let me in, but they said I
needed a valid ticket.
The children were pleading for more, but their
mother just couldn’t afford any more food.
Going to Disneyland on a weekend is a really dumb
thing to do. It’s going to be crowded.
Growing up in a dysfunctional family can be
traumatic for children.
Seite 88
impoverished
[9m1pqv4r9St]
verarmt
to capitalize on sth
[1käp9t4la9z 2n]
aus etw Kapital schlagen
incentive
[9n1sent9v]
Anreiz
advancement
[4d1v2.nsm4nt]
Aufstieg
to accentuate
[4k1sentSue9t]
zur Geltung bringen
affluent
[1äflu4nt]
wohlhabend
to account for
[41ka8nt f4]
ausmachen
total
rescue
[1t48tl]
[1reskju.]
Summe, Gesamtbetrag, -zahl
Rettung
to diversify
[da91v3.s9fa9]
prosperity
[prq1sper4ti]
abwechslungsreich(er) gestalten,
breiter fächern
Wohlstand
to re-circulate
petroleum
[ri1s3.kj4le9t]
[p41tr48li4m]
wieder in Umlauf sein/bringen
Erdöl
ecotourism
[1i.k48t84r9z4m]
Ökotourismus
preservation
to stimulate
[!prez41ve9Sn]
[1st9mjul49t]
Erhaltung, Bewahrung
stimulieren, anregen
perspective
irony
vocational training
[p41spekt9v]
[1a9r4ni]
[v4!ke9S4nl 1tre9n9N]
Perspektive
Ironie
Berufsausbildung
resident
[1rez9d4nt]
BewohnerIn, AnwohnerIn
the locals
[1l48klz]
die Einheimischen
to get to do sth
[!get t4 1du]
etw tun dürfen
intrusion
necessary evil
[9n1tru.7n]
[!nes4s4ri 1i.vl]
Störung, Eindringen
notwendiges Übel
crowded
[1kra8d9d]
bedrängt
presence
[1prezns]
Anwesenheit
to seek
[si.k]
suchen (nach)
to satirise
[1sät4ra9z]
satirisch darstellen
[9n1tr9ns9kli]
[1m9n9ma9z]
[!kqns41ve9Sn]
[9m1bre9s]
an sich
minimieren
Erhaltung, Bewahrung
annehmen, wahrnehmen
physically challenged
[!f9s9kli 1tSäl9nd7d]
körperbehindert
offering
accessible
[1qf4r9N]
[4k1ses4bl]
Angebot
zugänglich
Tourism has been the economic rescue for many
impoverished Indian tribes in North America.
The Galapagos Islands capitalize on their natural
beauty and biological diversity.
My parents promised me a trip to Disneyland as an
incentive to study hard for school.
The local tourism industry offers young people many
opportunities for social advancement.
Tourism can accentuate the social differences
between rich tourists and poor locals.
He’s from an affluent family. His parents have a lot
of money.
Travel and tourism accounts for 258 million jobs
globally.
The total of your items comes to $129.
Both national and local newspapers reported on the
dramatic rescue of 30 tourists.
The town focuses solely on tourism, instead of
diversifying its economy.
The tourist industry has brought economic
prosperity to the whole area.
As an ecotourist, I try to avoid using means of
transport that require energy from petroleum.
Ecotourism has become popular among people
interested in environmental conservation.
Seite 89
The school project was intended to stimulate the
students’ interest in foreign countries and cultures.
He’s envisaging vocational training in the travel and
tourism sector.
Residents often get special prices at tourist
attractions in their hometown.
The locals keep complaining about the reckless
behaviour of drunken tourists.
I got to swim with a dolphin when we went to Sea
World.
Misbehaving tourists are seen as a necessary evil in
Majorca. In the end, it’s all about the money.
I don’t really like visiting crowded tourist attractions.
I prefer travelling off the beaten path.
Unfortunately, the presence of tourists, no matter
how considerate they are, harms the environment.
On the one hand, the community seeks to preserve
the island’s ecosystem; on the other hand, they are
still financially dependent on tourism.
Seite 90
intrinsically
to minimise
conservation
to embrace
Seite 91
Seite 29 von 51
The hotel provides special facilities for physically
challenged guests.
Our resort is accessible by wheelchair.
authentic
however
[0.!Tent9k]
[hau1ev4]
authentisch
egal, wie
whereas
undoubtedly
[!we4r1äz]
[cn1da8t9dli]
wohingegen
zweifellos
to give rise to
ironically
the very beauty that …
[!g9v 1ra9z t4]
[a91rqn9kli]
[1veri]
führen zu
ironisch, ironischerweise
genau/gerade die Schönheit, die …
in the first place
unspoilt, unspoiled
[!9n D4 1f3.st ple9s]
[!cn1sp09lt, !cn1sp09ld]
ursprünglich, überhaupt erst
unverdorben, unberührt
package holiday
[1päk9d7 hql4de9]
Pauschalurlaub
rental
[1rentl]
Verleih; Leih-, Miet-
self-expression
participation
[!self 9k1spreSn]
[p2.!t9s91pe9Sn]
Selbstdarstellung
Teilnahme
trace
[tre9s]
Spur
decommercialisation
self-reliance
first and foremost
participant
[!di.k4!m3.S4la91ze9Sn]
[!self r91la94ns]
[!f3.st 4nd 1f0.m48st]
[p2.1t9s9p4nt]
Entkommerzialisierung
Selbstvertrauen
zu allererst
TeilnehmerIn
beanbag
[1b9.nbäg]
to echo
sweetheart
[1ek48]
[1swi.th2.t]
Bean-Bag (Kernkissen, kleiner
Beutel)
widerspiegeln, wiederholen
Liebling, Schatz
desert
[1dez4t]
Wüste
to culminate
temporary
[1kclm9ne9t]
[1tempr4ri]
gipfeln, den Höhepunkt finden
vorübergehend, provisorisch
installation
sculpture
surreal
to abide by
[!9nst41le9Sn]
[1skclptS4]
[s41ri.4l]
[41ba9d ba9]
Installation
Skulptur
surreal
befolgen, einhalten
relentless
transportation
[r91lentl4s]
[!tränsp0.1te9Sn]
unerbittlich, erbarmungslos
Verkehr
to exhibit
artwork
[9g1z9b9t]
[12.tw3.k]
ausstellen
Kunstwerk(e); Bildmaterial
naked
[1ne9k9d]
nackt
[9n1st0.lm4nt]
[9k1ses9v]
Folge; Rate
übermäßig, übertrieben
[1rev4l4]
[Se9d]
[!wqS 1a8t]
[19r9te9t]
[!s48k 1cp]
[1r9tSu4l]
[9k1ses]
[1rqtn]
Feiernde/r
Schattierung (einer Farbe)
sich herauswaschen lassen
irritieren, reizen
einsaugen
Ritual
Übermaß
faul, verdorben
I really want to go the Galapagos Islands, however
much it costs.
Stop questioning your decision. You’ve undoubtedly
done the right thing.
It’s ironic that the very beauty that attracted the
tourists is now destroyed by mass tourism.
Seite 92
If you want your holidays as comfortable as possible,
why not book an all-inclusive package holiday?
There’s a boat rental shop by the sea if you want to
rent one.
Participation in some sort of cultural exchange
programme is highly recommended.
Ecotourists are committed to preserving the natural
environment by leaving no trace of their visits.
Participants are supposed to adapt to the customs of
the community.
Seite 93
If you want to go from Los Angeles to Las Vegas,
you have to go straight through the Mojave desert.
This is just a temporary measure until we find a
permanent solution.
Guests have to abide by a number of rules. If they
break these rules, they will have to leave the festival.
The hotel offers free transportation to and from the
airport.
There’s an exhibition of Klimt’s artwork in Vienna at
the moment.
Seite 94
instalment
excessive
Seite 94 Transkript
reveller
shade
to wash out
to irritate
to soak up
ritual
excess
rotten
Seite 30 von 51
Don’t worry, the stains will wash out of your clothes.
I think I’m allergic to this fabric. It irritates my skin.
palki
festivity
to whip up
goggles (pl)
to be supposed to
be/do sth
carbon footprint
[1p0.lki]
[fe1st9v4ti]
[!w9p 1cp]
[1gqglz]
[s41p48zd]
Sänfte
Fest(ivität), Feier(lichkeit)
aufwirbeln
Schutzbrille
etw tun/sein sollen
[!k2.b4n 1f8tpr9nt]
CO2-Fußabdruck
friggin’ (infml)
[1fr9g9n]
scheiß-
peril
crumbling
inexorable
literacy
[1per4l]
[1krcmbl9N]
[9n1eks4r4bl]
[1l9t4r4si]
to segregate
[1segr9ge9t]
Gefahr
in Auflösung begriffen, zerfallend
unerbittlich
Lese- und Schreibfertigkeit, (geistige)
Bildung
trennen, isolieren
flow
[fl48]
Fluss, Strom
day tripper
[1de9 tr9p4]
TagesausflüglerIn
astounding
dense
[41sta8nd9N]
[dens]
erstaunlich
dicht
to bus sb
[bcs]
jdn mit dem Bus bringen
finance
[fa91näns]
Finanzen; Geldwesen
implication
[!9mpl91ke9Sn]
Implikation, Andeutung
inheritor
[9n1her9t4]
Erbe, Erbin
to fall apart
unstoppable
flavour, flavor
[!f0.l 41p2.t]
[cn1stqp4bl]
[1fle9v4]
auseinanderfallen, zerfallen
unaufhaltsam
Geschmack(srichtung)
to be reminiscent of
allure
remarkable
[!rem91n9s4nt 4v]
[41l84]
[r91m2.k4bl]
erinnern an
Verlockung, Charme
bemerkenswert
locale
gondola
barber pole
[l481k2.l]
[1g2nd4l4]
[!b2.b4 1p48l]
stunning
to treat sb to sth
[1stcn9N]
[tri.t]
Ort, Schauplatz
Gondel
rot-weiße Stange vor einem
Frisörsalon (USA)
phantastisch, verblüffend
jdm etw spendieren
sumptuous
troupe
jewellery, jewelry
[1scmptSu4s]
[tru.p]
[1d7u.4lri]
üppig, luxuriös
Truppe
Schmuck
pigeon
[1p9d79n]
Taube
parade
[p41re9d]
Parade, Festzug
to annoy
[41n09]
ärgern, belästigen
annoying
[41n099N]
ärgerlich, lästig
Participants are supposed to take their garbage with
them when they leave.
We’re trying to minimize our carbon footprint by
travelling by train rather than by plane and car.
Seite 95
They’re in peril. Someone needs to help them!
He regularly attends literacy classes for adults who
have difficulty reading and writing well.
Day trippers were segregated from overnight guests
at their arrival.
The flow of tourists has both advantages and
disadvantages for the city.
Day trippers usually are short on time and, thus, only
visit the most famous tourist attractions of the city.
Mongolia is the least densely populated country in
the world.
Everyday, thousands of people are bussed in and out
of the park. This helps to avoid traffic chaos.
The community doesn’t face problems of finance.
What’s really troubling them are environmental
issues.
The implication of the new law was that every single
one was responsible for keeping the park clean.
Seite 96
Many buildings in Venice are slowly falling apart.
Experience the true flavour of Italy in one of the
many restaurants.
Bali is a remarkable holiday destination. You’ll be
impressed.
Usually we’re trying to go on low-budget holidays,
but this time we treated ourselves to a luxury cruise.
I bought lots of jewellery in Venice – a ring, two
bracelets and a silver necklace.
I don’t really like St. Mark’s square. It’s full of
pigeons and they’re really dirty birds.
You should go to Venice during carnival time. The
parade is amazing!
Seite 97
Seite 31 von 51
I don’t see why tourists in my hometown should
annoy me. I know how important tourism is for our
economy.
One of the most annoying tourist habits is standing
in the middle of busy streets.
Seite 98
to vary from
to formulate
[1ve4ri fr4m]
[1f0.mjul49t]
abweichen von
formulieren
carnival ride
[1k2.n9vl ra9d]
merchant
[1m3.tS4nt]
Fahrgeschäft (z. B. auf einem
Jahrmarkt)
HändlerIn
tip
[t9p]
Trinkgeld
to tip sb
[t9p]
jdm Trinkgeld geben
Seite 99
Seite 32 von 51
I felt really sick after going on the carnival ride.
The merchant who tried to sell me the bag lied to me
about the price.
How much tip do you usually give in a restaurant in
the USA?
We should really tip the cleaning woman. She’s done
a great job.
Unit 8 The good and bad of globalisation
Unit 8
The good and bad of globalisation
Seite 100
migration
[ma91gre9Sn]
Migration, Abwandern, Übersiedeln
Increasing skilled migration will have a positive
impact on Australian economy.
arrow
[1är48]
Pfeil
Just follow the arrows on the floor. They show you
the way.
proportionate(ly)
to interconnect
[pr41p0.S4n4t]
[!9nt4k41nekt]
proportional
miteinander verbinden,
zusammenschalten
by leaps and bounds
replacement
[ba9 !li.ps 4n 1ba8ndz]
[r91ple9sm4nt]
in Riesenschritten
NachfolgerIn
dime (AE)
[da9m]
Zehncentstück
compensation
[!kqmp4n1se9Sn]
Abfindung, Vergütung
property
[1prqp4ti]
Eigentum
to be opposed to sth
[41p48zd t4]
gegen etw sein
essentially
to work sb
[91senS4li]
[w3.k]
im Wesentlichen
jdn arbeiten lassen, schinden
to be made to do sth
[bi !me9d t4 1du]
etw tun müssen
wrecked
[rekt]
zerstört, ruiniert, zerrüttet
host
[h48st]
hier: Menge, Schar
(social) ills
[9lz]
(soziale) Missstände
to discourage sb from
doing sth
course
[d9s1kcr9d7]
jdn davon abhalten / jdm
entmutigen, etw zu tun
Studiengang
to graduate
[1gräd7ue9t]
admin (infml)
[1ädm9n]
redundancy package
[r91dcnd4nsi päk9d7]
Abfindung(spaket), Sozialplan (bei
Entlassung)
Fortunately, I was given a good redundancy package
when I lost my job.
to take up (an offer)
[!te9k 1cp]
(ein Angebot) annehmen
studies (pl)
[stcdiz]
Studium
to cry foul (infml)
[!kra9 1fa8l]
etw anprangern, öffentlich als
Fehlverhalten kritisieren
consultant
to politicise
[k4n1sclt4nt]
[p41l9t9sa9z]
BeraterIn
politisieren
beneficial (to)
[!ben91f9Sl]
nützlich, vorteilhaft (für)
I don’t think I’ll take up the job offer. The salary’s
just too low.
I’m really busy with my studies at university. I don’t
have time to work.
They cried foul when their salaries were cut, but soon
realised that this was the only possiblity to save the
company.
He works as a software consultant for an IT firm.
Stop politicising this issue. It all happens for
economic reasons only.
People think outsourcing is only beneficial to
developing countries, but in the long run, it has
advantages for developed countries as well.
Seite 101
Seite 102
[k0.s]
einen Abschluss machen, einen
akademischen Grad erwerben
Verwaltung
I need to find a holiday replacement. I can’t leave if
there’s nobody here to do my work.
Could you lend me a dime for a coffee? I’ve only got
50 cents with me.
I’ve never received a dime of compensation for all
the work I’ve done.
Everything you invent while working for us will
remain property of the company.
He says the working conditions for guest workers are
inhumane. That’s why he’s totally opposed to
outsourcing.
They are essentially treated like slaves.
The factory works them 70 hours a week, but pays
them next to nothing.
They’re made to work overtime without complaining.
Otherwise they’ll lose their jobs.
The result of this kind of working conditions are not
only physical, but also mental: burnout, depression
and wrecked families.
I’ve got to deal with a whole host of problems at the
moment.
Various mental diseases and social ills are the
consequences of capitalism and globalisation.
The current situation on the job market really
discouraged me from studying engineering.
After finishing my BA, I went on to do a Masters
course in physics.
I’m going to graduate from university next February,
but I’m already looking for a job.
Seite 103
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by-product
[1ba9 prqdckt]
Nebenprodukt
equal
[1i.kw4l]
gerecht; gleich
[1de9t4 entri kl2.k]
[1ma9nd ncm9N]
[bcntS]
[1p3.tS4s9N pa84]
DatentypistIn
stumpfsinnig, extrem langweilig
Gruppe, Haufen
Kaufkraft
sickness
[1s9kn4s]
Krankheit
(trade) union
[!tre9d 1ju.ni4n]
Gewerkschaft; Vereinigung
concession
[k4n1seSn]
Zugeständnis, Entgegenkommen
tax break
[1täks bre9k]
(befristete) Steuervergünstigung
dowry
merciless
[1da8ri]
[1m3.sil4s]
Mitgift, Brautgeld
unbarmherzig
critic
hypocrisy
humbug
a thorn in the side
[1kr9t9k]
[h91pqkr4si]
[1hcmbcg]
[4 !T0.n 9n D4 1sa9d]
passage
wedding ceremony
[1päs9d7]
[!wed9N 1ser4m4ni]
KritkerIn
Heuchelei
Humbug, Unsinn
ein Pfahl im Fleische, ein Dorn im
Auge
Passage, (Text-)Stelle
Hochzeitszeremonie
bride
groom
(thought) bubble
[bra9d]
[gru.m]
[1bcbl]
Braut
Bräutigam
(Gedanken-)Blase
artefact
to symbolize
[12.t9fäkt]
[1s9mb4la9z]
Gegenstand
symbolisieren
to poke fun at
[p48k 1fcn 4t]
sich lustig machen über
marriage
[1mär9d7]
Hochzeit; Ehe
marriage settlement
[!mär9d7 1setlm4nt]
Ehevertrag
shapely
to drool
to slobber with desire
greed
[1Se9pli]
[dru.l]
[!slqb4 w9D d91za94]
[1gri.d]
wohlgeformt
sabbern, geifern
schmachten
Gier
praise
[pre9z]
Lob
peacekeeper
[1pi.ski.p4]
FriedenswächterIn
resolution
[!rez41lu.Sn]
Resolution
address
[41dres]
Rede, Ansprache
General Assembly
[!d7enr4l 41sembli]
Vollversammlung
Secretary-General
[!sekr4tri 1d7enr4l]
GeneralsekretärIn
Cutting jobs is a necessary by-product of reforming
the organisational structure of the company.
Seite 104 Transkript
data entry clerk
mind-numbing
bunch
purchasing power
It’s ironic that they produce these luxury goods, but
don’t have the purchasing power to buy them.
Seite 106
You promised to stay with me in sickness and in
health, remember?
Trade union representatives are currently debating
the new salaries.
The trade union has already made clear that no
concessions will be made regarding the on-going
debates.
He greatly benefitted from tax breaks, but no-one
really knows if that was perfectly legal.
His books are a merciless critique of the evils of
capitalism and globalisation.
He’s a well-known and feared restaurant critic.
!
Listen, this is my favourite passage from the book!
The wedding ceremony took place in a small church.
Family and close friends were invited.
What the groom’s thought bubble says is truly
hilarious. Really made me laugh!
The bride symbolizes the U.S. job market, while the
groom represents U.S. corporations.
The cartoon pokes fun at U.S. companies’ lust for
cheap guest workers.
The bride was so nervous, she couldn’t properly
repeat the marriage vows.
He’s a very rich man. His lawyer urged him to have a
marriage settlement just in case.
His greed knows no limits. He just can’t get enough.
Seite 107
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She was full of praise for him. She said he was the
most hard-working employee in the company.
Should the United Nations send out peacekeepers to
Libya?
Failure to follow the resolution will result in legal
prosecution.
The president’s address to the nation was indeed
moving.
In her address to the United Nations General
Assembly, the Queen praised and encouraged their
good work.
The Secretary-General, head of the UN Secretariat, is
appointed by the General Assembly.
ambassador
[äm1bäs4d4]
BotschafterIn
statesman
[1ste9tsm4n]
Staatsmann
remarkably
[r91m2.k4bli]
bemerkenswert(erweise)
sweeping
to come about
[1swi.p9N]
[!kcm 41ba8t]
weitreichend, umfassend
passieren, geschehen
directive
[d41rekt9v]
Weisung, Direktive
subtle
[1sctl]
subtil
to foreshadow
demise
to prosper
[1f0.Säd48]
[d91ma9z]
[1prqsp4]
(voraus)ahnen lassen, andeuten
Untergang
gedeihen, Erfolg haben
to adapt to
[41däpt t4]
(sich) anpassen an
shift
[S9ft]
Verlagerung, Wandel, Verschiebung
charter
to endure
[1tS2.t4]
[9n1dj84]
Charta
fortdauern, Bestand haben
blight
liberty
[bla9t]
[1l9b4ti]
Fluch, Geißel
Freiheit
to tackle
[1täkl]
in Angriff nehmen, bewältigen
doubtless
[1da8tl4s]
zweifellos
sincerity
[s9n1ser4ti]
Aufrichtigkeit
to take a lead
[!te9k 4 1li.d]
die Führungsrolle übernehmen
determination
[d9!t3.m91ne9Sn]
Entschlossenheit
to stand (a test)
[ständ]
lifetime
[1la9fta9m]
(einen Test) bestehen, (einem Test)
standhalten
Leben(szeit)
high-minded
aspiration
[!ha9 1ma9nd9d]
[!äsp41re9Sn]
hochgesinnt
Streben, Aspiration, Anspruch
force
[f0.s]
Kraft, Stärke
common good
[!kqm4n 1g8d]
Allgemeinwohl
to reminisce
[!rem91n9s]
in Erinnerungen schwelgen
agreement
[41gri.m4nt]
Vereinbarung, Vertrag, Abkommen
fond
aid
[fqnd]
[e9d]
liebevoll
Hilfe, Hilfs-
headquarters (pl)
legitimacy
[!hed1kw0.t4z]
[l91d79t9m4si]
Hauptquartier, Zentrale
Legitimität, Rechtmäßigkeit
Security Council
[s91kj84r4ti ka8nsl]
Sicherheitsrat
effectiveness
[91fekt9vn4s]
Effektivität
puppet
[1pcp9t]
Marionette
She lives in New York, where she works as the
Austrian ambassador.
The most influential statesmen from around the
world gathered at the summit.
Remarkably, the greatest of changes came about in
the hardest of times.
These advances only came about because of great
scientific minds and appropriate funding.
The government’s directive to cease fire must be
obeyed by all troops.
You need to learn to be more subtle. Sometimes
you’re just too direct.
Bulgaria is a developing country whose economy has
grown and prospered in the past few years.
We can’t just pretend that nothing has changed. We
all need to adapt to the new situation.
There has been a recent shift towards employing
unskilled guest workers instead of qualified locals.
The aims we had and the values we cherished when
we started the business still endure now that we are a
big company.
The personal rights and liberties of every single one
must be protected at all costs.
We can’t just ignore this issue. We need to tackle the
problem actively.
It was doubtless they would succeed. Everybody was
sure they would make it.
I congratulate you on your success, with all my
sincerity.
It’s his willingness to take a lead that really makes
him a good president.
It needs courage and great determination to do the
job.
This old sewing machine really stood the test of time.
It’s still as good as ever.
It took him a whole lifetime to build up the
company, but only one bad decision to ruin it.
She’s driven by her aspiration to always do the best
she can.
The driving force behind his success has always been
his wife.
The money is meant to be used for common good
only. Do not use it for private issues.
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Unfortunately, the two opposing parties did not
come to an agreement in yesterday’s discussion about
educational reforms.
A well-known charitable organisation has been
accused of stealing aid money.
The UN’s headquarters are located in New York.
The legitimacy of these reforms were questioned by
the constitutional court.
Rwanda has recently been elected to sit in the UN
Security Council.
I highly doubt the effectiveness of the procedure.
I think it could be done much faster.
elite
permanent
[e91li.t]
[1p3.m4n4nt]
Elite, Eliteständig, fest, dauerhaft
wrongdoings
on the part of
[1rqNdu.9Nz]
[!qn D4 1p2.t 4v]
Missetaten
seitens, vonseiten
[!9nt41venSn]
Intervention
clash
[kläS]
anarchist
monetary
to privatise
pharmaceutical
commodity
[1än4k9st]
[1mcn9tri]
[1pra9veta9z]
[!f2.m41su.t9kl]
[k41mqd4ti]
Konflikt, Zusammenstoß;
Gegensatz
AnarchistIn
Währungsprivatisieren
pharmazeutisch, PharmaWare, Rohstoff
entire
[9n1ta94]
gesamte/r/s
to brainwash
sb tears up
failure
[1bre9nwqS]
[!t94z 1cp]
[1fe9lj4]
einer Gehirnwäsche unterziehen
jdm kommen die Tränen
Scheitern, Misserfolg
gated
water cannon
[1ge9t9d]
[1w0.t4 kän4n]
vergittert, geschlossen
Wasserwerfer
[!ekspl091te9Sn]
Ausbeutung
[!f2.m41su.t9klz]
[1skrcfi]
[p0.1tre94l]
Arzneimittel
ungepflegt
Darstellung
to limit
[1l9m9t]
beschränken, begrenzen
to trade
[tre9d]
(aus)tauschen
in terms of sth
[9n 1t3.mz 4v]
to clash with
[1kläS w9D]
was etw betrifft/angeht, in Hinblick
auf etw
zusammenstoßen, eine
Auseinandersetzung haben mit
This can’t be a permanent solution to the problem.
It’s just temporary.
We’ve received a lot of positive feedback on the part
of both the readership and the management of the
newspaper.
Seite 109
intervention
The protester suggested not to view water as a
commodity, but as a human right.
His book about economy and globalisation changed
my entire view about capitalism.
I believe the reform was a total failure. Instead of
improving our situation it only made things worse.
Seite 109
exploitation
The prosperity of our economy is directly linked to
the exploitation of cheap guest workers.
Seite 110
pharmaceuticals
scruffy
portrayal
Seite 111
Limit yourself to the most essential facts. Only
include what’s relevant.
Seite 113
Seite 36 von 51
In terms of salary and upward mobility, my current
job is couldn’t be any better.
Protestors clashed with the police in yesterday’s
demonstration against further pension cuts.
Unit 9 Employment and work-life balance
Unit 9
Employment and work-life balance
Seite 114
chest pain
heart palpitations
[1tSest pe9n]
[!h2.t pälp41te9Snz]
Schmerzen in der Brust
Herzklopfen
fatigue
[f41ti.g]
Müdigkeit
gynaecological
[!ga9n4k41lqd79kl]
gynäkologisch
hypersensitivity
[!ha9p4sens41t9v4ti]
Überempfindlichkeit
inconsequential
[9n!kqns91kwenSl]
belanglos
irritability
to skip
[!9r9t41b9l4ti]
[sk9p]
Reizbarkeit
überspringen, auslassen
absenteeism
[!äbs4n1ti.9z4m]
isolative
[!a9s41le9t9v]
häufiges Fernbleiben / Fehlen am
Arbeitsplatz
sich abkapselnd, Rückzugs-
inaccessible
[!9näk1ses4bl]
unzugänglich
to tip
in favour of
[t9p]
[9n 1fe9v4r 4v]
kippen
zugunsten (von)
to drop out of
[!drqp 1a8t 4v]
aussteigen, ausscheiden aus
to be pressed for time
[bi !prest f4 1ta9m]
unter Zeitdruck stehen
chronological
circular letter
[!krqn41lqd79kl]
[!s3.kj4l4 1let4]
chronologisch
Rundbrief
to trim
[tr9m]
verringern; kürzen
to sprawl
to mistake sth for sth
[spr0.l]
[m91ste9k]
correspondent
to gear up for
to pocket sth
[!kqr41spqnd4nt]
[!g94r 1cp f4]
[1pqk9t]
sich ausdehnen, sich ausbreiten
etw für etw halten, etw mit etw
verwechseln
KorrespondentIn; BriefschreiberIn
sich vorbereiten auf
sich etw einstecken
health record
[1helT rek0.d]
Patientendaten, Gesundheitsdaten
to flag sb to sth
[fläg]
jdn auf etw hinweisen
to cure
[kj84]
heilen
to earn sb sth
insurer
to prevent
[3.n]
[9n1S84r4]
[pr91vent]
jdm etw einbringen
Versicherer
(ver)hindern, vorbeugen
Chest pain may be the sign of a heart attack.
The doctor admitted her to the local hospital after
she had complained about heart palpitations and
shortness of breath.
All the stress at work causes me fatigue and
headaches.
Her gynaecological problem was ascribed to a failure
in her immune system.
Her emotional hypersensitivity makes it very difficult
to deal with her. She’s very easily offended.
She’s giving herself a hard time at the moment. She
gets upset about the most inconsequential things.
Irritability may be a psychological sign of burnout.
I’ve got to skip lunch today. I’ve got too much work
to do.
Frequent absenteeism without valid excuse will be
reported to your parents.
Her isolative behaviour is worrying. She doesn’t want
to go out and see friends anymore. She just wants to
be left alone.
It’s a pity my boss has been totally inaccessible all
week. I really need to talk to him.
Those in favour of Henry’s suggestion shall please
raise their hands now.
She decided to drop out of the world of work for a
year and go on a trip around the world.
Seite 115
I’m really pressed for time at the moment. Can we
talk about this later?
Did you read the circular letter? They’re introducing
a reward scheme to make us look after our health.
That’s a great idea!
Seite 116
Seite 37 von 51
The reward scheme may help the company trim
health costs.
You must have mistaken work for freetime. You’re
here to work, not to have fun.
She was able to pocket quite a sum of money just by
taking part in the programme.
The lady at the gym made me fill out a health record
before I could start my training.
The results of the test flagged the patient to his risk
of a heart attack.
Don’t worry, your illness can be cured easily. Just
take these pills and stay in bed for a few days.
Regular training helps prevent heart attacks and
obesity.
senior
[1si.ni4]
leitende/r
to bother sb
[1bqD4]
jdn beunruhigen, stören
to bear
[be4]
ertragen, aushalten; tragen
personal assistant
["!p3.s4nl 41s9st4nt]
persönliche/r AssistentIn
to keep in mind
[!ki.p 9n 1ma9nd]
daran denken
to clear up
[!kl94r 1cp]
klären
managerial
[!män41d794ri4l]
führend, leitend, Manager-
parental leave
[p41rentl 1li.v]
Erziehungsurlaub, Elternzeit
earner
[13.n4]
VerdienerIn
these days
[1Di.z de9z]
heutzutage
profitable
[1prqf9t4bl]
Gewinn bringend, einträglich
enterprise
spouse
[1ent4pra9z]
[spa8z]
Unternehmen
EhepartnerIn
to afflict
[41fl9kt]
plagen
reversal
[r91v3.sl]
Umkehrung
gap
[gäp]
Abstand
census
[1sens4s]
Volkszählung, Zensus
to reverse sth
[r91v3.s]
etw rückgängig machen, umkehren
diploma
[d91pl48m4]
Diplom
graduate
[1gräd7u4t]
economic downturn
[i.k4!nqm9k 1da8nt3.n]
HochschulabsolventIn,
AkademikerIn
Rezession, Konjunkturabschwung
decline
[d91kla9n]
Rückgang
poll
[p48l]
Umfrage; Abstimmung
expectation
[!ekspek1te9Sn]
Erwartung
insecure
[!9ns91kj84]
unsicher
pressured
[1preS4d]
unter Druck
[1pänl d9skcSn]
Podiumsdiskussion
As a senior manager, you have to get used to working
overtime.
It never really bothered me, but now I’m starting to
worry.
I can’t bear the stress anymore. I need to find a new
job.
Since it got too much work for me, I had to hire a
personal assistant to help me.
Seite 118
Always keep in mind that nothing’s more important
than your own well-being. Please remember that.
Seite 119
I’ve been offered a managerial position, but I’m not
sure if I can handle the pressure.
Nowadays, more and more men are taking parental
leave, while women continue to work.
I’m the bigger earner of the family. My husband
earns less.
These days it’s perfectly normal for a husband to
earn less than his wife.
Their business is highly profitable. They make lots of
money.
On average, the wife is the better educated spouse in
a marriage.
The thought of earning less than their wives may
afflict many conservative men.
There has been a reversal in patterns of education
within a marriage. 40 years ago, it used to be the
opposite way.
The income gap between husband and wife has
become smaller.
Statistics from the 2010 census show that still
considerably more women than men take parental
leave.
In 1970, 28% of men and 20% of women were better
educated than their spouses. Now the numbers are
reversed and it’s the other way round.
It’s going to be difficult to find a good job without at
least a high school diploma.
She’s a graduate from Oxford University. She’s
indeed very well educated.
The consequences of the global financial crisis and
the economic downturn have been disastrous.
Obama proudly announced a decline in the
unemployment rate in his latest speech.
Opinion polls show that the majority still wants
Obama to win the election.
Contrary to my expectations, I really liked the job.
I thought it would be too challenging, but it wasn’t.
He’s really insecure about his wife earning more
money than he does.
I feel really pressured in my job. It’s just so much
responsibility!
Seite 120
panel discussion
Seite 38 von 51
Have you already thought about what you are going
to say in the panel discussion?
Seite 121
to work from home
[!w3.k fr4m 1h48m]
zu Hause arbeiten
video conferencing
[1v9di48kqnf4r4ns9N]
Videokonferenz(en)
VoIP (voice over IP]
instant messaging
to log in
remote(ly)
[v09p]
[!9nst4nt 1mes9d79N]
[!lqg 19n]
[r91m48t]
in demand
[9n d91m2.nd]
Internet-Telefonie
Nachrichtensofortversand
(sich) einloggen
Fern-; über das Internet / ein
Intranet
gefragt, erforderlich
usage
[1ju.s9d7]
Gebrauch, Verwendung
to rank (third)
[räNk]
(an dritter Stelle) rangieren, stehen
line manager
[1la9n män9d74]
FachgebietsleiterIn
to hold a job
[!h48ld 4 1d7qb]
to push for sth
[1p8S f4]
eine Arbeitsstelle haben, einer
Berufstätigkeit nachgehen
drängen auf etw
productivity
[!prqdck1t9v4ti]
Produktivität
to revolve around
[r91vqlv 4ra8nd]
sich drehen um
to date from
[1de9t frqm]
stammen von/aus
era
[194r4]
Zeit, Ära
make-up
confines
face time
Gen(eration) Y,
Millennials
[1me9k cp]
[1kqnfa9nz]
[1fe9s ta9m]
[d7en4!re9Sn 1wa9,
m91leni4lz]
Gen(eration) X
[d7en4!re9Sn 1eks]
to attach sth to sth
[41tätS]
Wesen(sart)
Grenzen
Präsenzphase
Millennials, "Jahrtausender"
(Generation, die 1980 – 1990
geboren wurde)
Generation X (Generation,
die 1960–1970 geboren wurde)
etw an etw befestigen
to profile
government agency
[1pr48fa9l]
[!gcv4nm4nt 1e9d74nsi]
to track
restful
[träk]
[1restfl]
beschreiben, portraitieren
staatliche Institution;
Regierungsbehörde
aufspüren
erholsam; beruhigend
jammies (pl, infml)
[1d7ämiz]
Schlafanzug
to show up
to give it a try
[!S48 1cp]
[!g9v 9t 4 1tra9]
aufzeigen
es ausprobieren
statement
[1ste9tm4nt]
Erklärung
invisible
[9n1v9z4bl]
unsichtbar
Walter works from home. He’s an IT specialist and
has got all the equipment he needs in his home
office.
Thanks to video conferencing, it’s possible to have a
meeting with all its participants being on different
continents.
Type in your username and your password to log in.
Have you got a remote control for the projector?
A 9-to-5 presence is not in demand. If you want to,
you can work from home.
While email usage is expected to decline, video will
see a gain in usage.
Flexibility ranks top among the key factors said to
determine job satisfaction.
He’s got a very bad relationship with the line
manager. They don’t get on well.
Seite 122
She has to hold two jobs to support her family.
The company’s employees continue to push for more
pay. They might even go on strike.
Research shows that productivity and flexibility are
connected. Employees who can choose when and
where to work usually work harder and better.
At the moment, everything revolves around our new
project at work. Everybody talks about it.
The 9-to-5 schedule dates from a time when men
went to the factory and women stayed at home.
We have to understand that we are living in an era in
which technology, and everything connected with it,
is developing and, thus, changing rapidly.
You don’t need face time, you can work from home.
Just attach the phone to its cradle to use the handsfree mode.
Even government agencies adopt flexible work
environments.
You look really tired. Go home and have a nice
restful sleep!
Seite 123
Seite 39 von 51
No one will ever know whether the new schedule
will work or not if we don’t give it a try.
His statement about discouraging men from taking
parental leave proved his conservative attitude.
Many feminists claim that there’s an invisible barrier
called ‘glass ceiling’ that keeps women from climbing
the career ladder.
to realise
[1r94la9z]
realisieren, umsetzen
It was difficult, but she managed to realise her
childhood ambition to be an actress.
[4!k0.d9Nli]
entsprechend
They have a very particular code of conduct. Please
act accordingly.
shortness of breath
[S0.tn4s 4v 1breT]
Kurzatmigkeit, Atemnot
to have a sick day
[häv 4 1s9k de9]
einen Krankenstandstag nehmen
to console
[k4n1s48l]
trösten
to endure
[9n1dj84]
ertragen (müssen)
He’s suffering from shortness of breath. He might
need an oxygen mask.
I had a sick day yesterday. I had a fever and a terrible
headache.
When I lost my job, I consoled myself with the
thought that the salary was really bad anyway.
Over months, I endured all my colleagues’ bullying
and all the stress at work, but at some point it just
got too much.
Seite 124
accordingly
Seite 125
Seite 40 von 51
Unit 10 Social welfare
Unit 10
Social welfare
Seite 126
debt
[det]
Schuld(en)
secure
[s91kju4]
sicher, fest
to trouble sb
[1trcbl]
to go without food
[!g48 w9Da8t fu.d]
to look down on sb
[!l8k 1da8n qn]
jdm Sorgen machen, jdn
beunruhigen
fasten (müssen), keine Nahrung zu
sich nehmen
auf jdn herabblicken
to take on a job
catch 22
inadequate
[!te9k qn 4 1d7qb]
[!kätS !twenti 1tu.]
[9n1äd9kw4t]
einen Job annehmen
Teufelskreis, Zwickmühle
unzulänglich, ungeeignet
isolation
[!a9s41le9Sn]
Isolierung
to whistle
blister
sole
line
[1w9sl]
[1bl9st4]
[s48l]
[la9n]
pfeifen
Blase (z. B. an der Haut)
Sohle
Falte (z. B. im Gesicht)
she’s been there
to fit in
[Si.z 1bi.n De4]
[1f9t 9n]
sie hat schon alles gesehen
hineinpassen, sich anpassen
[d91spe4]
Verzweiflung
necessity
to widen
[n41ses4ti]
[1wa9dn]
Notwendigkeit
(sich) erweitern, breiter werden
in effect
[9n 91fekt]
tatsächlich, in Wirklichkeit
to be doomed to sth
to sign up (for)
[bi 1du.md t4]
[!sa9n 1cp]
dazu verdammt sein
sich anmelden (für)
retreat
to draw sb in
[r91tri.t]
[!dr0. 19n]
passionate
to be imminent
[1päS4n4t]
[bi 19m9n4nt]
Zusammenkunft, Klausur
jdn hineinziehen; zum Mitmachen
bewegen
Leidenschaftlich
bevorstehen, drohen
wing
[w9N]
Flügel
troubled kid
[!trcbld 1k9d]
Sorgenkind
troublemaker
[1trcblme9k4]
UnruhestifterIn
talkative
[1t0.k4t9v]
gesprächig
to design
[d91za9n]
entwickeln, entwerfen
spectrum
[1spektr4m]
Spektrum
She didn’t want to lend any money. She was terrified
of getting into debt.
I’m constantly afraid of getting fired. I need a secure
job.
I’m worried about not being able to support my
family anymore. That really troubles me.
The parents need to go without food so that at least
the kids have enough.
All these rich people look down on us. They think
they are superior.
I’d take on any job, not matter what they offer me.
It’s catch 22 – no address, no job; no job, no address.
I know my children’s diet is inadequate, but I can’t
afford fruits and vegetables.
She’s 50 now and there are almost no lines on her
face. She’s in incredible shape.
I’m glad I left my job. I never really had the feeling
that I fitted in.
Seite 127
despair
You could see the despair in her eyes. She was totally
hopeless.
Seite 128
We need reforms to stop the gap between rich and
poor from widening.
We seem to lead a comfortable life, but we need to
be very careful about how we spend our money, in
effect.
Seite 129
He signed up for guitar lessons, but never showed
up.
He became really passionate about helping the poor.
Seite 130
Seite 41 von 51
Some say that a bird with a broken wing will never
fly as high.
We can’t just give up on these troubled kids. They
need our help.
He used to be a real troublemaker at school. He
always caused problems.
She’s an incredibly talkative person. Once she starts
talking, nothing will make her stop.
ACE training is a special programme designed for
troubled kids.
student body
[1stju.dnt bqdi]
Schülervertretung
readily
to occur
[1red9li]
[41k3.]
bereitwillig, ohne weiteres
stattfinden, geschehen
definite
[1def9n4t]
bestimmt, eindeutig, definitiv
before long
[b9!f0. 1lqN]
bald
chairman
[1tSe4m4n]
Vorsitzende/r, PräsidentIn
firestorm
drive
[1fa94st0.m]
[dra9v]
Feuersturm
Aktion, Kampagne
prestigious
incapable
[pre1st9d74s]
[9n1ke9b4bl]
renommiert, angesehen
unfähig
to uncover
in disgust
[cn1kcv4]
[9n d9s1gcst]
aufdecken, zu Tage fördern
verächtlich
bulletin board
[1b8l4t9n b0.d]
Schwarzes Brett, Anschlagtafel
record-setting
[1rek4d set9N]
Rekord-, einen Rekord erzielend
to acknowledge
[4k1nql9d7]
anerkennen, bestätigen
leadership
[1li.d4S9p]
Führung(squalität), Leitung
blanket
[1bläNk9t]
(Woll-)Decke
to yield
[ji.ld]
ergeben, hervorbringen
to mend
[mend]
gesund werden, heilen
desperate
[1desp4r4t]
verzweifelt
outsider
[1a8tsa9d4]
AußenseiterIn
T. J. Ware of all
people!
[4v !0.l 1pi.pl]
Ausgerechnet T. J. Ware!
to motivate
[1m48t9ve9t]
motivieren
threshold
out of work
[1TreSh48ld]
[!a8t 4v 1w3.k]
Schwelle
arbeitslos
inequality
[!9n91kwql4ti]
Ungleichheit
numeracy
[1nju.m4r4si]
to stay on
[!ste9 1qn]
rechnerische/mathematische
Fähigkeiten
noch (da)bleiben
post-…
[p48st]
über … hinaus, Nach-…
Tom ran for student body president, but he didn’t
win the election.
I know that lots of negative things occurred at school
last year – let’s now focus on the positive ones.
You should really hear him out. He’s got some
definitive thoughts on the issue.
He joined the club in 2007 and before long he
became one of the most promising members.
He became chairman of the organisation. From now
on, he would be in charge of all the charitable
projects.
T.J. led a giant food drive in the course of which
2,854 cans of food were collected in only two hours.
Everybody thought he was incapable of achieving his
goal, but he proved them wrong.
The project uncovered his hidden talents.
The audience were really angry about the actors’ bad
performance. Most of them walked out of the theatre
in disgust.
Have you already seen the latest note on the bulletin
board?
T.J. led a record-setting food drive. Never before had
anyone collected as much food in a charitable
campaign as he had.
The teachers finally had to acknowledge their
mistake. They had been totally wrong about T.J.
He was real leadership material. He had all the skills
and qualities to be a good leader.
The group collected blankets for the homeless to
keep them warm.
The drive yielded unexpected amounts of food for
the poor.
He’s a broken boy; he just needs some mending.
Seite 131
The teachers have already given up on him. They’re
desperate and didn’t know what to do with him.
He was a complete outsider. He never really fitted in
with any of the groups at school.
T.J. Ware of all people! Honestly, I was shocked
when I heard that the school’s most celebrated
troublemaker had been elected co-chairman of the
team.
Mr Albright used to be a very encouraging teacher.
He never stopped motivating us.
Seite 42 von 51
I’m currently out of work. I lost my job and now I’m
looking for a new one.
Income inequalities between men and women are a
highly controversial issue in the on-going debates.
I know you don’t want to attend classes anymore, but
please stay on in education for as long as possible. It
will help you get a good job later.
I’d really advise you to stay in school, at least post-16,
if you want to earn a decent salary one day.
Seite 132
badly off
[bädli 1qf]
arm
These people are really badly off. They’re so poor,
they sometimes can’t even afford food.
to reintegrate
funding
[!ri.19nt9gre9t]
[1fcnd9N]
re-integrieren, wieder integrieren
Finanzierung
pilot scheme
to recognize
thespian
to take to sth
[1pa9l4t ski.m]
[1rek4gna9z]
[1Tespi4n]
[1te9k t4]
it is believed to be …
[b91li.vd t4 bi]
Pilotprojekt
anerkennen
SchauspielerIn
sich irgendwohin flüchten; anfangen
etw zu tun
man vermutet, dass es … ist
to back sth
[bäk]
etw unterstützen
hard-hitting
incisive
[1h2.d h9t9N]
[9n1sa9s9v]
zur Sache gehend
scharf(sinnig), treffend
a brace of
high-profile
inspiration
initially
[4 1bre9s 4v]
[!ha9 1pr48fa9l]
[9nsp91re9Sn]
[91n9S4li]
ein Paar
sehr angesehen, sehr wichtig
Inspiration, Eingebung
anfänglich, zunächst
subsequently
[1scbs9kw4ntli]
später, daraufhin
to guard
[g2.d]
(be)schützen
fierce(ly)
allegiance
[f94s]
[41li.d74ns]
erbittert
(Partei-)Zugehörigkeit
renowned for
[r91na8nd f4]
berühmt wegen, bekannt für
to campaign
disadvantaged
[käm1pe9n]
[!d9s4d1v2.nt9d7d]
kämpfen
benachteiligt
state support
[1ste9t s4p0.t]
staatliche Unterstützung
well off
[!wel 1qf]
wohlhabend
leftover
[!left148v4]
Übriggeblieben
unemployment benefit
[!cn9m1pl09m4nt ben9f9t] Arbeitslosenunterstützung
sick pay
disablement pension
[1s9k pe9]
[d9s1e9blm4nt penSn]
Krankengeld
Behindertenrente
early retirement pay
[!3.li r91ta94m4nt pe9]
Frührente
family allowance
[1fäm4li 4la84ns]
Familienbeihilfe
Seite 133
It’s sad that we can’t get public funding for our
charitable projects.
My teachers never really recognize all my hard work.
It was a great event last Friday when a theatre group
of homeless actors took to the stage in Liverpool.
They are believed to be the first and only theatre
group run by homeless people.
We’re no longer in need of a sponsor. I’m glad to
announce that our project will officially be backed by
the city council.
Seite 134
His incisive writing has received a lot of praise by
other journalists. His articles are clear, direct and
witty.
Initially, he worked for the newspaper as a proofreader, but they soon realised his journalistic talent.
At first, the magazine was only published in London.
Subsequently, editions in Liverpool, Manchester and
Bristol were also launched.
The political independence of his magazine was very
important to him. He guarded it fiercely.
The newspaper does not have any political allegiance,
meaning that it does not promote a particular
political party.
The magazine has become renowned for its
investigative journalism and factual reports.
Life has been treating me very kindly. Why not give
something back to the less privileged and socially
disadvantaged people?
Seite 135
Seite 43 von 51
State support for the poor is almost non-existent.
The US welfare state only provides very stingy
benefits.
Just look at their huge house! You can tell that
they’re really well off.
Sue works for an organisation that collects leftover
food from shops and supermarkets and gives it to
the poor.
If you’re out of work you can claim unemployment
benefits.
As a freelance journalist, you don’t receive sick pay.
He lost in left leg in a terrible car accident. Now he
has to live on his disablement pension because he’s
unable to work.
Due to her mental illness caused by her stressful job
she’s eligible to early retirement pay.
My parents no longer receive family allowance
because I’m already 25.
child support
[1tSa9ld s4p0.t]
Alimente
care allowance
[1ke4 4la84ns]
Pflegegeld
social security
[!s48Sl s91kj84r4ti]
Sozialhilfe
[9n1kcr9d7m4nt]
[f9k1t9S4s]
Unterstützung, Ermunterung
frei erfunden, fiktiv
children’s home
[1tS9ldr4nz h48m]
(Kinder-)Heim
divorced
[d91v0.st]
geschieden
to beg
[beg]
betteln
eligible
[1el9d74bl]
berechtigt
net
[net]
Netto-
poverty line
[1pqv4ti la9n]
Armutsgrenze
allowance
[41la84ns]
finanzielle Unterstützung, Zuschuss
residence registration
card
income statement
[!rez9d4ns red791stre9Sn
k2.d]
[19nkcm ste9tm4nt]
Meldezettel
limited quantities
[!l9m9t9d 1kwqnt4ti.z]
limitierte Einkaufsmengen
excess production
[!ekses pr41dckSn]
Überschussproduktion
When her parents divorced, she moved in with her
mom. Now her dad has to pay child support to his
ex-wife.
My grandmother receives care allowance as she needs
a nurse to help her in all her daily activities.
I really need to apply for a social security number.
Otherwise I won’t be able to collect my social
security benefits or get a job.
Seite 136
encouragement
fictitious
Seite 137
Einkommensnachweis
Seite 44 von 51
They were brought to a children’s home when the
youth welfare service found out that their mother
couldn’t care for them properly.
My parents are divorced. They split up three years
ago.
There were so many homeless people begging on the
street, but I didn’t have enough money to help all of
them.
Your daughter turned 24 last month, so you’re no
longer eligible to receive family allowance.
In 2010, the net annual income in Austria amounted
to €18.366.
He’s below poverty line. He doesn’t have enough
money to live.
I wouldn’t be able to study at university if I didn’t
receive a student allowance that helps me to cover
my expenses.
If you want to open a bank account, you need to
bring your residence registration card.
A lady from the tax office called today. They need
your income statement.
The product is very rare and can only be purchased
in limited quantities. It might not even be available.
Excess production may be caused by the uncertainty
of demand.
Unit 11 Investment and finance
Unit 11
Investment and finance
Seite 138
face painter
internship
[1fe9s pe9nt4]
[19nt3.nS9p]
jemand, der/die Kinder schminkt
Praktikum
possessions
[p41zeSnz]
Besitztümer
to make money
[!me9k 1mcni]
Geld verdienen
category
[1kät4g4ri]
Kategorie
to scavenge
freelance
[1skäv9nd7]
[1fri.l2ns]
durchstöbern, absuchen
freiberuflich
to move house
[!mu.v 1ha8s]
umziehen
entrepreneurial
[!qntr4pr41n3.ri4l]
unternehmerisch
to mow
lawn
wholesale
[m48]
[l0.n]
[1h48lse9l]
to resell
[!ri.1sel]
mähen, schneiden
Rasen, Wiese
en gros, im Großhandel;
Großhandelswiederverkaufen, weiterverkaufen
to raise
livestock
[re9z]
[1la9vstqk]
aufziehen, großziehen
Vieh
inheritance
[9n1her9t4ns]
Erbe, Erbschaft
self-made
[!self 1me9d]
aus eigener Kraft hochgearbeitet
portfolio
[p0.t1f48li48]
Portefeuille, Depot
to have a think about
(the) latter
[!h4v 4 1T9Nk]
[1lät4]
(mal) nachdenken über
letztere(r, s)
stream
capital
[stri.m]
[1käp9tl]
Fluss, Strom
Kapital
frame
[fre9m]
Rahmen
bearing on
[1be4r9N qn]
Auswirkung auf, Bezug zu
shares (pl)
provision
[Se4z]
[pr41v97n]
(Geschäfts-)Anteile, Aktien
Vorsorge; Rückstellung
reserve
[r91z3.v]
Reserve
for a rainy day
to stick to
[f4r 4 !re9ni 1de9]
[!st9k t4]
für schlechte Zeiten
sich halten an, bleiben bei
to fancy
[1fänsi]
to pore over sth
[1p0.r 48v4]
They didn’t give me a permanent job, but they
offered me an internship to gain more experience.
She sold many of her possessions on the internet in
order to pay her debts.
I’ve got to get a job. I really need to make money to
afford all my expensive hobbies.
Seite 139
I’m not permanently employed by a newspaper.
I work as a freelance journalist for many different
magazines.
They had to move house because they didn’t along
with their neighbours.
She pursues several entrepreneurial activities. For
example, she grows vegetables and sells them at a
local market.
He buys all of his vegetables at a wholesale vegetable
market and then sells them in his own shop.
If you want to realise profit, you have to buy the
products at a cheap rate and resell them at a higher
price.
She raises livestock and later sells the animals to local
butchers.
She’s received quite a generous inheritance from her
belated uncle. That’s why she can afford such an
expensive car.
Mark Zuckerberg, the inventor of Facebook, is the
world’s youngest self-made millionaire.
Seite 140
An investment portfolio shows all investments that a
person has made.
I talked to my mum and my dad about my business
plans. The latter wasn’t very enthusiastic.
My financial capital is very small, so I might have to
find investors for my business.
He put his university diploma in a silver frame and
hung it up in his office.
Think about your decision carefully. It will have a
huge bearing on your future.
When Steve Jobs died, I sold all my Apple shares.
In addition to state pension provision, you should
think about some form of private old-age pension
provision.
Be sure to save some money as a cash reserve in case
of an economic crisis.
If you want to be successful, you should be
consequent and always stick to your initial plan.
mögen, Spaß haben an
I quite fancy the idea of being self-employed. It gives
you much more independence and flexibility.
etw gründlich studieren, brüten über He fell asleep at his desk after poring over his
etw
accounts for hours.
Seite 45 von 51
collective
[k41kekt9v]
gemeinsam, gemeinschaftlich
I’d advise collective investments. In this kind of
financial scheme, people combine their savings under
one independent manager.
You’ve got the capability to be a great manager.
You’ve got all it needs.
If “hot” shares are too risky for you, you should look
for a financial investment with a more moderate risk.
capability
[!k49p41b9l4ti]
Fähigkeit; Vermögen
moderate
[1m2d4r4t]
moderat, mäßig, mittlere/r/s
CFD (Contract for
Difference)
warrant
[!si. ef 1di.]
Differenzkontrakt
[1wqr4nt]
spread bets
[!spred 1bets]
self-invested personal
pension (SIPP)
[self 9n!vest9d p3.s4nl
1penSn]
Dividendengutschein,
Optionsschein
Wetten auf / Handeln mit
Finanztiteln
persönliche Altersvorsorge,
Privatpension
index tracking funds
(index trackers)
income protection
insurance
[!9ndeks 1träk9N fcndz]
dynamische Fonds, Indexfonds
[9nkcm pr41tekSn
9n1S84r4ns]
Verdienstausfallversicherung
Income protection insurance is particularly important
for people who are self-employed. It compensates
for the income lost in case of injury or illness.
in case of
[9n 1ke9s 4v]
für den Fall (von)
to pool
[pu.l]
zusammenlegen, vereinigen
ownership
[148n4S9p]
Besitz
shareholder
[1Se4h48ld4]
AktionärIn
policy
[1pql4si]
Police, Versicherungsschein
policyholder
[1pql4sih48ld4]
VersicherungsnehmerIn
benefit
oversight
stocks pl
investor
[1ben9f9t]
[148v4sa9t]
[stqks]
[9n1vest4]
Versicherungsleistung
Überwachung, Aufsicht
Aktien, Wertpapiere
InvestorIn, AnlegerIn
Always have a few savings for a rainy day. You might
need them in case of financial emergency.
The idea behind collective investments is that many
different people pool their money.
Germany has a high level of car ownership with 504
cars per 1000 inhabitants.
He’s a shareholder of the company. That means that
he’s one of the owners.
Life insurance is a policy that provides death benefit
to your beneficiaries upon your death.
The policyholder is entitled to compensation
payment should he become unable to work for
reasons specified in the contract.
The benefits do not include dental treatment.
upward
[1cpw4d]
aufwärts
haulier
trust (company)
[1h0.li4]
[trcst]
Spediteur, Fuhrunternehmen
Treuhand(gesellschaft)
to trade
[tre9d]
handeln (mit)
lorry
[1lqri]
LKW
to manage
[1män9d7]
Verwalten
to specify
armed forces
freight
freight distribution
company
pallet
[1spes9fa9]
[!2.md 1f0.s9z]
[fre9t]
[!fre9t d9str91bju.Sn
kcmp4ni]
[1päl4t]
vorschreiben, festlegen
Streitkräfte
Fracht
Frachtunternehmen, Spedition
hub
brainchild
[hcb]
[1bre9ntSa9ld]
Zentrum, Knotenpunkt
Geistesprodukt, Idee
modest
[1mqd9st]
bescheiden, einfach
A self-invested personal pension is a type of personal
pension plan
Seite 141
She made a fortune buying and selling stocks.
The investors lost a considerable amount of money
when the share suddenly crashed.
Seite 142
Palette
Seite 46 von 51
He’s a rail haulier. He transports goods by railway.
A trust company is a corporation that administers
financial assets belonging to other people.
My neighbour trades in antiques. He buys them,
restores them and then resells them.
Transporting goods by lorry is much less eco-friendly
than transporting them by railway.
I’m not really interested in our family business, so I
left it to my younger brother to manage the
company.
In his will he specified how the money is to be spent.
The ship carries both passengers and freight.
She owns a freight distribution company called PallEx.
The goods are loaded on pallets and transported by
lorry.
British Airways has its hub in London Heathrow.
The marketing campaign was Mark’s brainchild. I
think it was one of his best ideas ever.
Her father was a plumber, her mother a housewife.
She grew up in rather modest circumstances.
to overhear
[!48v41h94]
trucker
[1trck4]
(zufällig) mitbekommen, mit
anhören
LKW-FahrerIn, FernfahrerIn
donkey
[1dqNki]
Esel
partnership
[1p2.tn4S9p]
partner
[1p2.tn4]
trucking
[1trck9N]
(Personen-)Gesellschaft, Offene
Handelsgesellschaft (OHG)
TeilhaberIn, MitinhaberIn;
GesellschafterIn
LKW-Fahren, LKW-Transport
to pat (sb on the head)
[pät]
(jdm auf den Kopf) tätscheln,
klopfen
to appraise
[41pre9z]
bewerten, schätzen, taxieren
haulage
[1h0.l9d7]
Beförderung, Transport(geschäft)
original
[41r9d74nl]
originell
franchising
[1fräntSa9z9N]
Lizenzvergabe, Franchise-
franchise
running water
on top of that
[1fräntSa9z]
[!rcn9N 1w0.t4]
[qn !tqp 4v 1Dät]
Franchise(unternehmen); Lizenzfließendes Wasser
darüber hinaus
(private) limited
company (Ltd) (BE)
[!l9m9t9d 1kcmp4ni]
GesmbH (Gesellschaft mit
beschränkter Haftung)
CEO (chief executive
officer)
to go public
[!si. i.148]
GeschäftsführerIn,
Vorstandsvorsitzende/r
an die Börse gehen
to float (a company)
[fl48t]
(für eine Firma) Wertpapiere
emittieren, begeben
to secure
[s91kj84]
(ab)sichern
venture capital
[1ventS4 käp9tl]
Risikokapital
to buy sb out
[!ba9 1a8t]
jdn auszahlen
(TV) presenter
angel investment
[pr91zent4]
[1e9nd7l 9nvestm4nt]
princess royal
[!pr9ns4s 1r094l]
carer
[1ke4r4]
floatation
[!fl481te9Sn]
(Fernseh-)ModeratorIn
Investition von Business Angels
(„Unternehmensengeln“)
älteste Tochter eines
Monarchen/einer Monarchin
pflegende/r Angehörige/r,
BetreuerIn
Börseneinführung; Wertpapierausgabe, -emission, -begebung
Is it true that the company is in financial trouble? I
overheard the manager tell somebody on the phone.
My husband works as a trucker, which means that
he’s on the road very often.
In the old days, donkeys were used to carry heavy
loads and transport goods.
No one wanted to enter into a business partnership
with her because they considered it too risky.
I can’t make any decisions without talking to my
business partner first.
What looks like a normal trucking company is
actually based on a very original business model.
Seite 143
[!g48 1pcbl9k]
I had an agent appraise the value of my house. The
total value was estimated at $200,000.
I’m looking for a job in the haulage business. I’m
really interest in logistics.
Her idea was very original. It was something new and
innovative.
The success of McDonalds is due to a very clever
franchising model.
Most of the McDonalds outlets operate as franchises.
The working conditions in the factories are very
rough. On top of that, workers earn minimal wages.
“Limited company (Ltd)” is a British term that refers
to a type of business whose owners are legally
responsible for only a limited amount of its debts.
She’s CEO of the company. No one has more
authority than her.
Despite promising fast money, going public is not
necessarily a wise thing a successful company can do.
In 2007, the board of directors decided to float the
company. From now on, it was possible to buy
shares of the company on the stock market.
Unfortunately, they failed to secure proper funding,
so the charity gala couldn’t take place.
Venture capital is money that people invest in a new,
high-potential company without knowing whether
the business will be successful or not.
In order to gain full control of the company I’d have
to buy my partner out.
She needs a carer because she’s no longer able to
look after herself.
Her colleagues suggested a stock market floatation of
the company, but the CEO declined.
Seite 144
briefing
[1bri.f9N]
Informationen, Instruktionen
limited liability
company (LLC) (AE)
[!l9m9t9d la941b9l4ti
kcmp4ni]
GesmbH (Gesellschaft mit
beschränkter Haftung)
public limited
company (plc.)
corporation (Corp.,
Inc.)
[!pcbl9k !l9m9t9d
1kcmp4ni]
["!k0.p41re9Sn]
Aktiengesellschaft
Aktiengesellschaft
Seite 47 von 51
Have a close look at the briefing. It contains all the
essential information on our restructuring strategy.
A limited liability company (LLC) in the USA is
comparable to a private limited company (Ltd) in the
UK.
A public limited company (plc.) belongs to a number
of members of the public who own shares.
If a corporation goes bankrupt, the shareholders lose
the money they paid for their shares.
Seite 145
bankruptcy
[1bäNkrcptsi]
Konkurs, Bankrott
In times of globalisation, many of the smaller
companies are facing bankruptcy.
[sla9d]
Folie (bei Computerpräsentationen)
You should enlarge the font size on your presentation
slides; otherwise the audience won’t be able to read it.
to spark
vortex
CFO (chief financial
officer)
brick-and-mortar
[sp2.k]
[1v0.teks]
[!si. 4f 148]
zünden, entfachen, auslösen
Wirbel, Strudel
kaufmännische/r GeschäftsführerIn
[!br9k 4n 1m0.t4]
underserved
commission
[!cnd41s3.vd]
[k41m9Sn]
Stein und Mörtel; in Gebäuden
ansässig
unterversorgt, schlecht bedient
Provision
split
to file a patent
blitz
[spl9t]
[!fa9l 4 1pätnt]
[bl9ts]
(Auf-)Teilung
ein Patent anmelden
Großaktion
[1kqntr4v3.si]
Kontroverse
[1e9nd7l 9nvest4]
Business Angel
(„Unternehmensengel“)
Seite 146
slide
As a real-estate agent, I get a commission of 6% of
the home’s selling price when I close a deal with a
client.
Seite 147
controversy
Seite 149
angel investor
Seite 48 von 51
I didn’t have enough money to fund my business
start-up. Luckily, I found an angel investor who
provided financial backing.
Unit 12 Mobility and integration
Unit 12
Mobility and integration
Seite 150
mother country
[1mcD4 kcntri]
Heimatland, Vaterland
insatiable
[9n1se9S4bl]
unersättlich
holy
[1h48li]
heilig
to fast
[f2.st]
Fasten
to commemorate sth
[k41mem4re9t]
re-establishment
commemoration (of)
[!ri. 91stäbl9Sm4nt]
[k4!mem41re9Sn]
erinnern an etw, einer Sache
gedenken
Wiedereinweihung
Gedenken (an)
patron saint
Julian calendar
to emigrate
[!pe9tr4n 1se9nt]
[!d7u.li4n 1käl9nd4]
[1em9gre9t]
Schutzheilige/r, SchutzpatronIn
julianischer Kalender
auswandern, emigrieren
to pour
[p0.]
strömen
to escape oppression
[9!ske9p 41preSn]
vor Unterdrückung fliehen
czarist
drought
[1z2.r9st]
[dra8t]
zaristisch
Dürre
famine
[1fäm9n]
Hungersnot
arduous
[12.dju4s]
anstrengend, beschwerlich
voyage
glimpse (of)
[1v099d7]
[gl9mps]
(See-)Reise
Blick (auf)
steerage
to lug
[1st94r9d7]
[lcg]
Zwischendeck
schleppen
to tag sb with sth
[täg]
jdn mit etw versehen, auszeichnen
registry
inspection
[1red79stri]
[9n1spekSn]
peak
in a matter of hours
[pi.k]
[9n 4 !mät4r 4v 1au4z]
Register, Registratur
Kontrolle, Untersuchung, (Über)Prüfung
Spitzen-, Spitze
innerhalb einiger Stunden
to detain sb
[d91te9n]
railroad
[1re9lr48d]
jdn festhalten, in Gewahrsam
nehmen
Eisenbahn
to trace
[tre9s]
(zurück)verfolgen; finden
ancestor
[1änsest4]
VorfahrIn, AhnIn
mentality
[men1täl4ti]
Mentalität
I left my mother country to find a better job in the
USA.
His wanderlust is insatiable. He just can’t travel
enough.
Seite 151
In India, the cow is a holy animal. Millions of Hindus
worship this animal.
Great Lent is the most important fasting season in
the Christian church year.
Christmas commemorates the birth of Jesus Christ.
Christmas is the annual commemoration of the birth
of Jesus Christ.
They emigrated to the USA 20 years ago, but they
still hold on to their Eastern culture and traditions.
Seite 152
Once the immigration laws were changed, millions of
immigrants poured in from various different
countries.
Many people left Russia during the 20th century to
escape political and cultural oppression of the
communist government.
Most of the crops died due to extreme drought and
forced many inhabitants to leave their country.
Famine and hunger have caused many to leave their
mother countries.
The journey was arduous. No one had told us that it
would be so hard and difficult.
The titanic sank on its maiden voyage.
There were so many people on the boat. I was only
able to catch a short glimpse of the Statue of Liberty.
Nobody helped me carry my bag. I had to lug it out
into the hall all by myself.
They tagged me with a piece of paper that carried my
name and country of origin.
New passengers are obliged to report to the registry.
We had to undergo medical inspection. A doctor
examined us.
Around 1900 were the peak years of US immigration.
We were able to pass through in a matter of hours,
but others had to stay overnight.
They detained her for further inspection. She wasn’t
allowed to leave.
They came to New York by ship and then took the
railroad to go upcountry.
Seite 153
Seite 49 von 51
I would like to know more about my family history. I
should try to trace my ancestors.
My ancestors emigrated to the USA during World
War II.
The Greek mentality is typically associated with
hospitality, vitality and optimism.
Seite 154
dishwasher
[1d9SwqS4]
TellerwäscherIn
to end up
[!end 1cp]
enden, schließlich sein
to fall ill
[!f0.l 19l]
krank werden
in time
[9n 1ta9m]
to cut a long story
short
[t4 kct 4 !lqN st0.ri 1S0.t]
I started out as a dishwasher in the hotel kitchen.
Now I’m the manager.
I hadn’t really planned anything. I ended up in a
hostel just outside the city centre.
I fell ill the day before our flight to the USA, so we
had to cancel our trip.
mit der Zeit
I didn’t really feel comfortable living there, but in
time I got used to the culture.
um es kurz zu machen, kurz und gut To cut a long story short, I’ve got a good job and a
lovely family now. What’s past is past.
Seite 154
surroundings
[s41ra8nd9Nz]
Umgebung
He came from very wealthy surroundings and had a
hard time adapting to his new environment.
to turn sb down
[!t3.n 1da8n]
jdn ablehnen, abweisen
to punish
[1pcn9S]
(be)strafen
to moan
[m48n]
stöhnen, jammern
When I first applied for the job, they turned me
down. But now that I have enough experience, they
want me to work for them.
We were punished for being late. We were kept in
after school.
Stop moaning about your job. Complaining won’t
make anything better.
bureaucrat
to convert
[1bj84r4krät]
[k4n1v3.t]
BürokratIn
umrechnen, umwandeln
You have to convert inches into centimetres.
Seite 156
to balance sth against sth [1bäl4ns]
to open up
[!48p4n 1cp]
etw gegen etw abwägen
sich eröffnen
to lay the foundations
[!le9 D4 fa8n1de9Snz]
dynamic
[da9n1näm9k]
das Fundament legen, die
Grundlagen schaffen
dynamisch
common
[1kqm4n]
gemeinsam
to allocate
[1äl4ke9t]
lifelong
[1la9flqN]
zur Verfügung stellen, zuweisen,
zuteilen
lebenslang
strand
[stränd]
Faden, Strang, Komponente
I guess I should accept their job offer. Working in
the USA would open up so many opportunities.
My excellent education helped me lay the
foundations for a great career.
He’s such a dynamic young man. He’s full of
enthusiasm and energy.
Together we worked for a common goal. We all
wanted to achieve the same thing.
The EU has allocated billions of euros to its indebted
member states.
The institution promotes lifelong learning by offering
adult education courses.
“Erasmus” is one of the main strands of mobility
programmes funded by the EU.
Seite 157
postgraduate student
[p48st1gräd7u4t stju.dnt] graduierte/r StudentIn,
DoktorandIn
consortium, pl consortia
dissemination
[k4n1s0.ti4m, k4n1s0.ti4]
[d91sem91ne9Sn]
Konsortium
Verbreitung
best practice
[!best 1präkt9s]
beste Methode, bestes Verfahren
establishment
[91stäbl9Sm4nt]
Einrichtung
to border on
[1b0.d4r qn]
(an)grenzen an
to break down
(borders)
[!bre9k 1da8n]
(Grenzen) abschaffen
universal(ly)
[!ju.n91v3.sl]
universell, allgemein(gültig)
Seite 50 von 51
I’m a postgraduate student. I’ve already done my BA
course and I’m now doing a doctorate degree in
Business Administration.
We allow and support the dissemination of our
scientific findings. Our knowledge should be
available to everybody.
Economic experts were invited to share their formula
for success and advise on best practice.
Oxford University is a well-respected educational
establishment.
Austria borders on many different countries, for
example Germany, Switzerland, Italy and Hungary.
The European Union has greatly contributed to
breaking down borders between its member states
and uniting them.
to facilitate
[f41s9l9te9t]
erleichtern
harmonisation
entitlement
involvement
citizenship
[!h2.m4na91ze9Sn]
[9n1ta9tlm4nt]
[9n1vqlvm4nt]
[1s9t9z4nS9p]
Harmonisierung
Anspruch
Engagement, Beteiligung
Staatsbürgerschaft
[r91kwa94m4nt]
Erfordernis, Voraussetzung
Thanks to EU legislation, studying and working
abroad has been facilitated. It’s much easier now.
People with EU citizenship do not need a visa to
enter the country.
Seite 158
requirement
Seite 51 von 51
Our university has very strict requirements for
admission. If you do not satisfy these requirements,
you won’t be admitted.

- Veritas Verlag

Transcription

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