mma marketing 2016 - muehlner motorsports america

38 Years Experience in Motorsports
Racing Since 1978
Mühlner Motorsport has become a significant Global Player in the world of professional motorsports since their early days in 1978
when Bernhard Mühlner and his brother Hartmut built their first competition Volkswagen Golf GT1 Rally race car.
Mühlner Motorsport has become a close-knit, family operated and highly professional race organization, under the direction of
husband and wife duo of Bernhard and Renate-Carola, assisted by their son Martin and daughter Michelle.
Originally founded in Germany, the team moved its global headquarters in 1998 to Spa-Franochamps, home of the famous F1
Grand Prix track, nestled in the heart of the Belgium Ardennes forest. From this base of operations, the team prospered and
expanded their activities worldwide, finding success in Europe, Asia and the Middle-East.
To date, the team has earned 250 podium finishes, over 100 victories and eight Championships. With these results, Mühlner
Motorsport is now recognized as one of the world’s most successful race teams in existence. The hunger for even broader success
led to the establishment of a new division, Muehlner Motorsports America, LLC in 2010, with headquarters in DeLand, Florida,
minutes away from the iconic Daytona International Speedway.
Over the years, Muehlner Motorsports America has established an ever expanding GT Race Program with participation and
support in the Grand Am, Porsche Cup Challenge, Pirelli World Challenge and Tudor United SportsCar Championships. Muehlner
Motorsports America has scored a number of top ten finishes and strives to land on the podium in 2016.
Preparations for the 2016 season are well under way with the focus on the newest Porsche Motorsport GT model, the Porsche
Cayman GT4 CS, the 981. Mühlner Motorsports SPRL and Muehlner Motorsports America, LLC are pleased to offer racers
participation in the following series:
PORSCHE SPORTS CUP
VLN ENDURANCE CHAMPIONSHIP NÜRBURGRING
BLANCPAIN GT SERIES
BLANCPAIN INTERCONTINENTAL GT CHALLENGE
PORSCHE CLUB OF AMERICA CLUB RACING
CAYMAN GT4 CLUBSPORT TROPHY EAST
CONTINENTAL TIRE SPORTSCAR CHALLENGE
PORSCHE SPORTS CUP DEUTSCHLAND
In between Porsche Sport Driving School events and Porsche Cup professional race series is the
Porsche Sports Cup. This stepping stone offers experience at famous tracks around Europe
including Hockenheim, the Nürburgring and Spa-Francorchamps. Mühlner Motorsport SPRL can
offer Arrive and Drive packages along with Track Support for your personal Porsche sportscar.
VLN ENDURANCE CHAMPIONSHIP NÜRBURGRING
The VLN Endurance race championship displays a wide variety of racecars from over 30 different
car manufacturers and Mühlner Motorsport SPRL offers the opportunity to compete in this popular
series with Arrive and Drive programs with the new Porsche Cayman GT4 CS. 2016 track support
services are also available for your race experience at the famous Nürburgring circuit.
BLANCPAIN GT SERIES
Mühlner Motorsport SPRL will be returning to the popular Blancpain GT series in Europe with the
well anticipated new Porsche Cayman GT4 CS. These cars will be tested in both sprint and
endurance races at some of the most treasured tracks throughout Europe, including Monza,
Silverstone, Paul Riccard, Nurburgring and Mühlner Motorsport’s home track Spa-Francochamps.
Muehlner Motorsports America and Mühlner Motorsport SPRL will also be participating in the new
Intercontinental GT Challenge, highlighting various endurance races around the globe including the
3 Hour at the Circuit of The Americas in Austin, Texas.
PCA CLUB RACING
Porsche Club of America offers every Porsche owner the opportunity to compete with their sports car, whether
the car was designed for the street or track. PCA prides themselves on three core principles offering a class for all
Porsche sportscars while maintaining a uniform race platform across the country. And lastly the racing is fun, safe
and clean. Muehlner Motorsports America offers Arrive and Drive programs with the new Cayman GT4 CS, 997
Grand Am Spec and 991 GT America race cars for any 2016 PCA Club Race Event.
CAYMAN GT4 CLUBSPORT TROPHY EAST
New for 2016, Porsche Motorsport developed the Cayman GT4 Clubsport race car and Porsche Club of America
Racing has created the Cayman GT4 Clubsport Trophy East series for those who want to enjoy GT Racing at a
fraction of the cost and experience semi-professional racing at premier road course east of the Rocky Mountains.
CONTINENTAL TIRE SPORTSCAR CHALLENGE
Muehlner Motorsports America, LLC, will shift focus to the Continental Tire SportsCar Challenge for 2016 with the
new Porsche Cayman GT4 CS in the Grand Sport class. This will be the inaugural season for both the car and team
in this series, which embraces some of the best production-based racing in the US. With the Continental Tire
SportsCar Challenge, spectators enjoy an unparalleled access to cars, drivers and competitors throughout an event
in the open paddock area and Fan Walk prior to each race.
INTERNATIONAL MOTOR SPORTS ASSOCIATION, LLC (IMSA)
The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 with a long and rich history
in sports car racing. Today, IMSA is the sanctioning body of the TUDOR United SportsCar Championship, the
Continental Tire SportsCar Challenge and the Cooper Tires Prototype Lites Powered by Mazda, as well as four
single-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by
Michelin; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company
within the NASCAR Group – is the exclusive strategic partner in North America with the Automobile Club de
l’Quest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship.
2016 Race Schedule
Daytona International Speedway
January 27 - 29
Daytona Beach, FL
Lime Rock Park
July 22 - 23
Lakeville, CT
Sebring International Raceway
March 17 - 18
Sebring, FL
Road America
August 5 - 6
Elkhart Lake, WI
Mazda Raceway Laguna Seca
April 29 - 30
Monterey, CA
Virginia International Raceway
August 26 - 27
Alton, VA
Watkins Glen International
June 30 – July 2
Watkins Glen
Circuit of The Americas
September 14 - 16
Austin, TX
Canadian Motorsports Park
July 8 - 9
Bowmanville, ONT Canada
Road Atlanta
September 28 - 30
Braselton, GA
2016 Continental Tire SportsCar
Challenge Market
THE 2016 CONTINENTAL TIRE SPORTSCAR GS CHAMPIONSHIP WILL VISIT 9 STATES AND ONTARIO, CANADA
WITH 24 NEIGHBORING STATES HAVING ACCESS TO SOME OF THE MOST ICONIC ENDURANCE RACES IN THE US.
2015 IMSA KEY METRICS
 7 Million Unique TV Viewers Tuned In
 1.1 Million Peak Viewers on FOX during the Detroit
Gran Prix
 142,000 Average Broadcast Viewers
 Over 600,000 Hours Unique Live Streams on IMSA.com
 10.5 Million Page Views on IMSA.com
38% of those visitors are new
 12.2 Million Impressions on the IMSA Facebook page
 15.6 Million Twitter Impressions
 Over 1.5 Million YouTube Video views since Jan 1 with
over 408,000 Hours watched in 2015
 4.1 Million Total Connections with IMSA Radio reaching
178 Territories
2016 Race Schedule
Road Atlanta
April 1 – 3
Braselton, GA
Virginia International Raceway
June 24 - 26
Alton, VA
NOLA Motorsports Park
April 15 - 17
New Orleans, LA
Road America
September 3 - 5
Elkhart Lake, WI
Watkins Glen International
June 3 - 5
Watkins Glen, NY
Daytona International Speedway
October 21 – 23
Daytona Beach, FL
ALL EVENTS ARE DOUBLE RACE WEEKENDS FOR A TOTAL OF 12 RACES FOR 2016!
2016 Cayman GT4 Market
THE 2016 PCA CLUB RACING CAYMAN GT4 CLUPBSPORT TROPHY EAST WILL VISIT
6 STATES WITH 19 NEIGHBORING STATES AND COMPETE IN A TOTAL OF 12 RACES
2016 SEASON HIGHLIGHTS
 6 Porsche Club of America events
east of the Rocky Mountains
 Premier tracks to emphasize driver
skill
 “Our 25th year of PCA Club Racing
will now have a bridge for Porsche
racers to step up to the
professional ranks through this
semi-professional racing series”
PCA Club Racing Chair Vicki
Earnshaw
M Service is the Race and Club Sport Department
of Muehlner Motorsports America, LLC
We offer Porsche Enthusiasts a wide range of services including:
Storage:
Safe and Air Conditioned Premises in Daytona, Florida, Spa-Francorchamps, Belgium and the Nürburgring, Germany
Preparation:
Cleaning and Revisions after each Event
Geometrie Set Down / Set Up (including Street Cars)
Engine Building / Rebuilds / Dyno Work
Gearbox Rebuilds and Repair
Body Repair / Painting
Transport:
Cars and Equipment will be transported safely in our Fleet trucks at any time to ALL tracks
Track Services:
Technical Assistance by experienced Race Mechanics
Data Analysis and Time Keeping by Race Engineers
Coaching by Professional Drivers
Hospitality and Catering for Guests
Contact Us for 2016 Opportunities and we will customize a
program especially for you and your needs in motorsports!
Muehlner Motorsports America, LLC
Mühlner Motorsport SPRL
1983 Eidson Drive
Unit B
DeLand, FL 32724
USA
Technopole des sports moteurs
Rue Crufer 2 -4
B4970 Francorchamps
Belgium
[email protected]
[email protected]
+1 386 334 5234
+ 32 87 279191