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A s t e l l a r e v e n t f o r a g i n g b r a i n h e a lt h A Global Leader In Aging Brain Health Founded in 1918, Baycrest is a global leader and one of the world’s most comprehensive centres for aging brain health. Based on a 22acre campus in Toronto, Baycrest provides exemplary care through a unique continuum of services. An academic health science centre fully affiliated with the University of Toronto, Baycrest is also at the forefront of cognitive neuroscience research aimed at preventing and controlling brain-related illnesses. 2 | B a y c r e s t D a n c i n g W i t h O u r Sta r s B a y c r e s t D a n c i n g W i t h O u r Sta r s | 3 What is BaycresT Dancing with our Stars? Baycrest Dancing with our Stars is one of the most glamorous galas in the Greater Toronto Area, drawing close to 800 guests from the Baycrest family – a world leader in aging brain health – and the wider community. Held by the Baycrest Foundation, this annual event pairs community leaders with professional dance partners to foxtrot, samba and tango their way to a panel of celebrity judges, raising funds along the way in support of Baycrest. Supporters of Baycrest Dancing with our Stars are as diverse as the city itself, comprising people from all walks of life. Thanks to the generosity of sponsors, donors and patrons of Baycrest Dancing with our Stars, we have raised more than $14 million – $1.5 million last year alone – to support programs and services that promote excellence in care, research and education in the field of aging. 2013 co-chairs, Warren Kimel, General Manager & Vice President of Fabricland Distributors and Keith Pelley, President of Rogers Media 4 | B a y c r e s t D a n c i n g W i t h O u r Sta r s B a y c r e s t D a n c i n g W i t h O u r Sta r s | 5 Four courageous community leaders and their professional dance partners will be taking to the to the stage for a one-of-a-kind live performance to raise much-needed funds for the Baycrest Foundation. And they need your support! Season 4 – Our Stars Baycrest Dancing with our Stars, Season 4 | Thursday March 7, 2013 | Allstream Centre – Exhibition Place Nicole “Moonbeam” Inwentash Joshua “Supernova” Wise Margie “the Night Star” Nightingale David “The Big Dipper” Purdy Community philanthropist Senior Wealth Advisor for the Foundation board member and Senior Vice President, content “I’m very excited to be involved with Baycrest. I love performing and can’t wait to start practicing!” 6 | B a y c r e s t D a n c i n g W i t h O u r Sta r s Wise Wealth Management Group of ScotiaMcLeod “This touches me personally longtime supporter of Baycrest “The research done at Baycrest has already helped countless and video product, at Rogers Communications Inc. “Everyone has either a family because my immediate family is families and caregivers. I’m member or friend affected by affected by Alzheimer’s. Dancing proud to be a part of it.” aging brain health. That’s why I’m for the cause seemed like the putting my best foot forward to least I could do.” help Baycrest achieve its goals.” B a y c r e s t D a n c i n g W i t h O u r Sta r s | 7 Why become a Sponsor? By sponsoring Baycrest Dancing with our Stars you will: support Baycrest innovations in aging brain health through research, education and care – see ‘Where the dollars go’ on pages 14 and 15 increase awareness of your brand increase visibility and exposure to an affluent and influential demographic 1 2 3 4 5 6 7 8 9 10 11 12 13 Our sponsorship partners are positioned front and centre within a highly-publicized and well-attended event. The events team at the Baycrest Foundation will work closely with you to coordinate the numerous promotional activities before, during and after the event that maximize your exposure. Sponsors of Baycrest Dancing with our Stars are showcased in all event advertising and media coverage and recognized nationally as our partners in brain health. demonstrate community investment and corporate social responsibility benefit from extensive media coverage Dina Pugliese & Kevin Frankish, emcees of Baycrest’s Dancing with our Stars Season 4 and co-hosts of Breakfast Television on Citytv, Toronto’s #1 morning show. 8 | B a y c r e s t D a n c i n g W i t h O u r Sta r s 1. RioCan’s Fred Waks with Linda Waks 2. Gina and Paul Godfrey, President & CEO of Post Media Network 3. Leslie Fullerton and Bonnie Bloomberg 4. Mark Cohon, David Cynamon and Keith Pelley 5. Ed Sonshine, president and CEO of RioCan, with Fran Sonshine 6. Erica and Noah Godfrey 7. Danny Greenglass and Joe Brennan prinicpals J.F. Brennan Design Build Inc. 8. David Feldman, president & CEO of Camrost-Felcorp and Angela Feldman 9. Jeffrey Engel, chair of the Engelite Foundation and wife Lynda 10. Garry Foster, Warren Kimel, Susan Sutton, Dr. Anthony Melman and Dr. Bill Reichman 11. Honey Sherman and Howard Sokolowski 12. Suzanne Cohon, principal at ASC PR, with daughter Parker 13. Clara and Richard Cooper B a y c r e s t D a n c i n g W i t h O u r Sta r s | 9 Baycrest Dancing with our Stars, Season 4 Sponsorship Opportunities Sponsorship Type Amount Available Social Media Exposure Logo Recognition1 Presenting Sponsor $150,000 1 X X Program Ad Seats VIP Reception Verbal recognition during event Complimentary Parking One page, full colour, inside front cover VIP table (24) X X X (valet) Addidtional Benefits Exclusive opportunity to address the attendees on stage during event Exclusive opportunity for promotional event at corporate location featuring professional dancers promoting the event & partnership with Baycrest Prominent recognition on the cover of all printed & electronic communication Logo on all event signage Discounted rate for additional table sales Evening Sponsor $100,000 1 X X One page, full colour, inside back cover VIP table (12) X X X (valet) Prominent recognition on the cover of all printed & electronic communication Logo on all event signage Discounted rate for additional table sales VIP Reception Sponsor $75,000 1 X X One page, full colour VIP table (12) X X X (valet) Recognition on all VIP reception materials & signage Exclusive opporuntity for distribution of a VIP gift (supplied by sponsor) to all VIP guests Discounted rate for additional table sales Signature Sponsor $50,000 6 X X One ½ page, full colour VIP table (12) X X X (valet) Parking Sponsor $36,000 1 X X One ½ page, full colour Platinum table (10) X X X (valet) Recognition on all parking materials & signage Exclusive opporuntity for distribution of a parking gift (supplied by sponsor) to all valet cars Discounted rate for additional table sales Platinum Sponsor $25,000 30 X One ½ page, full colour Platinum table (10) Gold Sponsor $18,000 20 X One ¼ page, full colour Preferred table (10) X Silver Sponsor $12,500 20 X Table (10) X Dinner Ticket $1,000 1. Event website, evening program, audio-visual presention during event, pre & post event advertising (subject to production schedule), table sign 10 | B a y c r e s t D a n c i n g W i t h O u r Sta r s X X X To discuss sponsorship opportunities for Baycrest Dancing with our Stars, please contact: Kerry McCloy at 416-785-2500 x 2351 or [email protected] B a y c r e s t D a n c i n g W i t h O u r Sta r s | 11 In Good Company 12 | B a y c r e s t D a n c i n g W i t h O u r Sta r s The Baycrest Foundation has formed mutually beneficial partnerships with local and national organizations. Here are a few supporters of Baycrest Dancing with our Stars from previous seasons. B a y c r e s t D a n c i n g W i t h O u r Sta r s | 13 Where the dollars go Funds raised by the Baycrest Foundation support Baycrest’s efforts to enrich quality of life in the community by providing exemplary senior care, educating clinicians and clients, and by pushing the bounds of knowledge about the aging brain. R esearc h C are E d u cati o n C o mm u nit y Through your sponsorship, you will help some of the world’s You will also be sustaining a unique continuum of care that What’s more, you will be sustaining our efforts to educate As an increasing proportion of the populace reaches seniority, leading scientists with the means to delve into the nature of serves more than 2,500 older adults each day. Baycrest and train health-care professionals and students in the best the demand for Baycrest’s services – in addition to challenges human brain injury and disease. You will enable scientists at encompasses a 472-bed long-term care home, a 300-bed techniques in senior care and to share knowledge about the to the health-care system and the community – will increase. Baycrest to understand how the brain changes over time and hospital, a 192-suite assisted living facility, a 120-suite aging brain more widely. Baycrest has more than 200 staff Baycrest Dancing with our Stars is a unique opportunity for how we can maintain its optimal health as we age. You will independent living facility, as well as wellness and outreach with academic appointments and trains more than 1,100 you to make an astronomical difference in aging brain health also enable our researchers to study how the brain shapes programs, residential housing and outpatient clinics. We students from 24 universities and colleges each year in a and in the lives of the people we serve. With your sponsorship, behaviour, cognition and mental health. In addition, your provided 273,000 patient days of care during 60,000 patient wide variety of health disciplines – more trainees than any we can face these challenges together and take our work in sponsorship will allow our scientists to use technology to visits last year, and your sponsorship will strengthen our leading institution focused on aging. Baycrest is an emerging the aging brain to the next level – above and beyond. analyze massive amounts of brain imaging data, enabling ability to improve the health and well-being of the elderly – hub for global tele-education in aging, collaborating with deeper insight into the changing brain. For example, The now and into the future. 60 institutions around the world, and your sponsorship will Virtual Brain – launched in October – is the first international further enhance our ability to positively impact senior care effort of its kind to create a detailed atlas and simulation of and educate others worldwide. the brain, potentially transforming how we assess and treat brain disorders in the future. 14 | B a y c r e s t D a n c i n g W i t h O u r Sta r s B a y c r e s t D a n c i n g W i t h O u r Sta r s | 15 Baycrest Foundation 3560 Bathurst St. Toronto, ON M6A 2E1 416-785-2500 x 2351 [email protected] baycrest.org/dancingwithourstars