case studies - Offstream Entertainment
Transcription
case studies - Offstream Entertainment
CASE STUDIES PARAMOUNT PICTURES Our marketing campaign has helped businesses and entertainers all over the country improve there social presence and following. Each campaign is marketed with a unique strategy. The following are just a few examples of success that can be reached for different markets. MAJOR COMPANY/STUDIO FILMS Paramount Pictures: Anchorman 2 Budget: $50,000,000 Gross Sales:$2,175,312 (USA) This comedy is the sequel to the worldwide hit Anchorman starring Will Ferrell and Meagan Good. Our creative team was hired to promote Star Actress Meagan Good and the feature film on social media. Using mass social media promotion, we spearheaded a successful social campaign for the film resulting in mass exposure for the star actress and additional exposure to the film. 1 CASE STUDIES CHRISTINA MILIAN Our company has been developing social content and marketing for Multi-Platinum recording artist, actress, and model Christina Milian. We spearheaded campaigns, skits and covers for Christina's Vine platform along with YouTube. A handful of our very popular influencers with millions of followers were brought together and collaborated with Christina on the social campaign. The results were 2 million video views in just one day. 2 CASE STUDIES UNIVERSAL PICTURES Universal Pictures: A Haunted House 2 Budget: $3,500,000 Gross Sales: $17,314,483 (USA) This Comedy is the sequel to an unexpectedly popular major film, Haunted House starring Marlon Wayans and Jaime Pressly. The marketing team worked directly with Jamie Pressly and her team to promote the film on social media. We used social advertisements from various comedy pages and influencers to build buzz across the country for the film. The film exceeded expectations earning over 5 times of the film's production budget. Our Social Marketing director Ryan with Jaime Pressly. 3 CASE STUDIES GRAND THEFT AUTO: RISE YOUTUBE Grand Theft Auto: Rise Views Before Marketing Campaign: 200,000 Views Views After Marketing Campaign: 13,427,538 Views The Production Team of this short film came to us to promote their short film, a promotion for Rockstar Games and the worldwide phenomenon: Grand Theft Auto. The video was sitting around 200,000 views when our marketing team took the project on. Over the next 2 months we successfully garnered over 2 million views, creating a viral buzz that over the next year, would result in 10 million views worldwide. 4 CASE STUDIES Mobile App Promotion We represent top social influencers across all platforms. In 2014, App sales skyrocketed due to the innovation of social media influence on Vine and Instagram. From Dating apps to business apps, the market was flooded with millions of users. Businesses have turned to our marketing team to promote their app in hopes of going viral. Each promotion on Instagram and Vine promoting apps resulted in hundreds or even thousands of signups. Our network of influencers can deliver some of the largest possible promotion for a fraction of the cost. 5 MELISSA SANDOVAL VIRAL BRANDING Our creative team is responsible for the branding and management of social star Melissa Sandoval, amongst many others. As a result of her followers growing over the past year, our creative team has been running highly successful branding campaigns and partnerships for Melissa. She is closing in on one million followers and runs successful campaigns for mobile apps such as “Ocho,” products and large companies. She has a high influence among the social community and will be a key brand ambassador. 6 MELISSA SANDOVAL VIRAL BRANDING 7 COCA COLA & REGGIE COUZ Reggie Couz has done many large company branding campaigns, one of his most successful viral promotional series was for Coca Cola that was seen by tens of millions of people on Facebook and Vine. Reggie Couz is another social star we develop creative and branding campaigns for. He has grown his following to almost 4 million fans in the last two years. Our team is creating shows and promotional videos for Reggie and can feature content in different features with Reggie. 8 BADOO MOBILE APP CAMPAIGNS A handful of our influencers were chosen to market an up and coming dating app called Badoo. The campaign went on for months and resulted in a top ranked application with OVER 25 MILLION USER SIGNUPS. Conversions are high when the content is entertaining! 9