March 2012, Issue 01
Transcription
March 2012, Issue 01
March 2012 Issue 1 Investors Mentors Startups Tech tracking *Gadgets you need now *The best apps for business The official monthly e-zine from All about the money Just starting up? How to manage your cash flow “Make your own fortune” …and other great advice from business guru Nidal Eses Building the framework for entrepreneurs in the Middle East From rewarding real estate to the Arabic eHow meet some of the companies that have started up Sweet deals Startups on the road to success welcome note The Improbable Comes True in Amman: A Royal Vision of A Leadership that “Gets It” I t’s with amazement and disbelief that I look over the past two years: so much has happened, and so much has happened so quickly. Two years ago, Oasis500 was a dream and a vision. The name did not exist, and many thought that developing 500 technology startups in Jordan is a task more difficult than Mission Impossible. However, one leader did not. Exactly two years AD www. 2 March 2012 www.oasis500.com ago, we had the last of a series of meetings with His Majesty King Abdullah II in the Royal Hashemite Court in Amman. The meeting was with a group of business leaders that HM King Abdullah called his “Kitchen Cabinet” – an endearing and practical name for this group that had no official government mission. During the meeting, he encouraged us to “think big” and aim for something that would not fall short of being transformative economically and socially. Having identified the MENA region as a veritable “desert” for early stage financing, we decided to call it “Oasis”, because it is here to help entrepreneurs cross the “desert” by getting funding, support, help, and acceleration. With a goal of training, funding, and incubating 500 startups after five years of launching, we named it Oasis500. The last words of His Majesty were: “( ”على بركة اهللProceed with Allah’s blessing), and he added, “I want this to be a private sector effort and not a governmental one, and I will provide what you need to help you launch it immediately.” Starting with a seed capital of JD100,000 from the King Abdullah II Fund for Development (KAFD), we assembled a private board that then raised the capital of the company to make sure the majority ownership of the newly-founded company (Oasis500) is owned by private sector business leaders. We formulated a plan of action, and on September 19, 2010 we launched our very first boot camp with 30 entrepreneurs participating. We also used this initial capital to start funding companies and to prepare for more boot camps. BOOT CAMP GROWTH Within four months after our first boot camp, we attracted and trained almost 100 entrepreneurs: our goal for the whole year. And by January 2011 we invested in over 10 startups, meeting our goals for year one, eight months ahead of schedule. Having determined that the quality of entrepreneurs was much higher than we had expected and that the business ideas were more exciting, we looked at the demand and saw nothing but growth. Boot Camp 4 grew from 30 to 60 entrepreneurs. And since then, our boot camps never fell below 60 participants. We also improved and concentrated the training material and its intensity in our boot camps, and a year later, by September 2011 - our oneyear anniversary - we had trained 225 entrepreneurs (instead of 100) and we had invested in 34 companies (instead of 10). To get to these numbers, we had interviewed and screened over 800 applicants in that first year. OTHER SURPRISES Our first year taught us many unanticipated lessons about the readiness of the environment in Jordan for technology startups. Not only was the demand for entrepreneurial training high, but also local, regional, and international Dr. Usama Fayyad Executive Chairman, Oasis500 Omar Al-Sharif Marketing Manager, Oasis500 Nauf Mawla Marketing Officer, Oasis500 This e-zine was created and developed for Oasis500 by [email protected] Oasis500 and Blueprint Custom Content (BCC) regret that they cannot accept liability for errors or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of Oasis500 or BCC. The ownership of trademarks is acknowledged. No part of this publication or any portion of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of Oasis500 with the consent of BCC. the news Events and happenings at Oasis500 6 Buzzwords “Overheard” at the office 8 In their words Nidal Eses on life, the North Pole and business in Jordan 10 hot topic Managingww your cash flow 12 Tech, please The right gadgets for your business 14 Apps you need now 16 feature Meet the startups: Four fresh businesses that are off to a great start 18 sweet deals On the road to sweet success 24 www.oasis500.com March 2012 3 welcome note business leaders signed on to be mentors at a higher pace than we thought: we average four mentors for each Oasis500 company. The results of our acceleration program, which we run during the 100-day incubation period, also yielded amazing results: our companies began to attract follow-on investments and show healthy growth in valuation once they graduated and participated in our Angel Network events. We are seeing an increase in valuation reaching between three and 10 fold within four to five months of our investment in our startups. This is much higher than the growth rate we anticipated and represents true investor demand for quality ideas and quality startups to invest in. The final surprises involve the entrepreneurs themselves. While we originally thought that the majority of participants in our boot camps would be fresh university graduates, we have seen a wide spectrum of participants ranging from youth all the way to retired individuals. The average participant is about 30 years old with several years of working experience, and we have seen a good mix of managers amongst them. We were also surprised by the number of women entrepreneurs; women comprise about 30% of each boot camp, and about 40% of the companies selected for investment and incubation are founded and led by women entrepreneurs. This is a healthy sign for our labor force and for Jordan’s entrepreneurial scene in general. Finally, many people are traveling from other Arab countries, Europe, the United States and India to attend our boot camps! The Time is Now To say it’s been a fulfilling first 16 months at Oasis500 would be a tremendous understatement. Since we started in September of 2010, to date, we have invested in, incubated, and accelerated 45 companies. We have trained over 470 entrepreneurs, with over 10 companies receiving follow-on funding from our Angel Network. As I write this, we are getting ready to welcome those startup companies that have passed the test from our Wave 9 boot camp into our evergrowing family of startups, and we just launched Wave 10’s boot camp. I say “family” because that’s kind of what it’s like to be here. We’re all in this together, working in the same building – all the different startups with their different personalities. We’re here to give support and advice, and the more these young startups grow and develop, the more we thrive. Their success and fulfillment is our our Achievements thus far Investments We invested in 3 times our goal for our first year and have now invested in over 45 companies. Funding Leverage In our first 6 months, the first US$750,000 was invested in 25 initial companies. Those companies have attracted over US$8 million of follow-on investment from local and international investors. Training To date, we have successfully completed 10 training boot camps; Oasis500 has now trained over 470 entrepreneurs in its first 15 months of operation. Share your thoughts Do you have any comments or feedback? We’d love to know what you think. Please send your thoughts to: [email protected] 4 March 2012 www.oasis500.com success. It’s what we’re here for. We have a network of mentors (good “family” friends) who are tried and true experts in their fields. They stop by for visits often and are always willing to lend an ear and dish out invaluable advice to any and all of our startups. Companies that are ready for it get to present at our Angel Network Events that are held every three months, attracting a network of over 200 investors in the region. We are proud of our Oasis500 and we are proud of our entrepreneurs, family, and friends. We want to share the excitement with all. So in the spirit of sharing all things new, innovative and exciting, and in an effort to create a knowledge hub for local and regional entrepreneurs, I’d like to welcome you to our very first issue of 500, Oasis500’s monthly e-magazine – a hopeful extension of all that we do, created for you by one of our very own startups, Blueprint Custom Content. So whether you’re looking for some solid advice from experts, the latest in ICT, digital media and mobile, a good investment opportunity or just a bit of inspiration, we know you’ll find it in these coming pages, and we hope you’ll enjoy the issue. www. Usama M. Fayyad Executive Chairman Oasis500 Press and Culture The impact in the press and local culture has been powerful. As a result, Jordan has been named: Number 1 in the amount of technology deals funded in 2011. Number 2 in the Middle East for the amount of funds invested. Also, Amman was chosen globally as the 10th best place to start a technology company worldwide. We believe that all of these were heavily influenced by our activities at Oasis500. Raising Investment Funds We have successfully raised our first investment fund, Oasis Ventures 1 (OV1), fulfilling His Majesty’s request that this fund be raised by the private sector. The majority of the investors are Jordanian companies and institutions. www.oasis500.com March 2012 5 the news Her Majesty Queen Rania visiting Boot Camp 9, in January 2012. Entrepreneurs and Oasis500 staff at the 3rd Angel Network Event in Dec. 2011 City of Angels Never a dull moment As usual, the Oasis500 offices at King Hussein Business Park have been buzzing with guests in the past few weeks. Most notably, Her Majesty Queen Rania herself stopped by for a visit in January, during the Wave 9 training boot camp, after which she posted on her Facebook page, “Inspired by entrepreneurs I met at a startup boot camp! Great combo of instruction and inspiration.” Also in January, William Cohan, the New York Times’ bestselling author 6 March 2012 www.oasis500.com by “Inspired entrepreneurs I met at a crisis. of Money and Power, In December, House of Canadian Cards and businessman The Last Jim Balsillie, Tycoons, co-founder and and former co-CEO regular of Research writer for in Motion Vanity Posted by Her Majesty Queen Rania on her (RIM), the Facebook page after visiting the Wave 9 makers of Fair, training boot camp. Fortune BlackBerry, and The Washington came to talk about Post, came to speak to starting one of the the entrepreneurs. With business world’s most 17 years of experience as influential and relevant a Wall Street banker, he smart phones. holds a wealth of insider Other recent guests information and insight include media marketing on the current financial consultant Zeid Nasser, startup boot camp! Great combo of instruction and inspiration ” founder of Media Scope and MediaME.com, the leading portal for advertising and media professionals in the Middle East, who held a special workshop with Oasis500 entrepreneurs about online advertising, and Nader Museitif of Aramex International, who spoke about e-commerce, and Ghassan Halazon, founder of TeamBuy Canada, who provided a general overview about starting up. On December 18, Oasis500 held its third Angel Network event, bringing together local and international investors, Oasis500 partners and mentors and media representatives, to showcase five new and promising Oasis500-accelerated startups from across the MENA region that were singled out as fast-growth and investment-ready entrepreneurial projects: Arabia Weddings, a comprehensive bilingual website that caters to the lucrative wedding industry; Aqar Estate, an online real estate platform for buyers and sellers to find, evaluate and select real estate; Al Nassah, a multi-purpose school management system that follows up on all educational staff’s day-to-day activities; Progressive Generation, a production company specialized in producing creative new-age 2D and 3D animation catering to the Arab World; and Ebshir, an online search engine and directory for purchasing vehicles. The event served as a valuable platform for these companies to share their projects and pitch for investment opportunities, and Dr. Usama Fayyad, Executive Chairman of Oasis500, was delighted at the range and caliber of investors who showed up from across the region. "Promising startups are the true engine for job creation and economic development. However, entrepreneurs in the MENA region face tremendous hurdles in securing capital for their ventures,” he said. “Our previous Angel Network investor events witnessed an unprecedented success rate with 80 percent of startups securing funding ranging from US $150,000 to US $3 million.” From Left: Majied Qasem CEO D1G, Rama Kayyali costly mistakes. Jardaneh, Founder A casual evening of “The idea is to allow Little Thinking networking and advice Minds, Oasis500 startups giving. Salwa Kathuda, to benefit from the The details: Oasis500 Investment Manager regularly holds mentor energy, wisdom and Oasis500 knowhow of people events to provide its who have been there, entrepreneurs with done that – from exposure and connect business leaders who them with experienced are willing to help,” and accomplished says Dr. Usama Fayyad, professionals in Executive Chairman of various fields. The Oasis500. benefits that the young startups gain For a full list of mentors from the advice and insight of experienced working with Oasis500 startups, or to learn how professionals are you can become a mentor, immeasurable. The mentors’ support, guidance and feedback can really help CLICK HERE entrepreneurs achieve Heath Arensen HashDoc their goals and avoid Meet the mentors www.oasis500.com March 2012 7 buzz words Spreading the word Rounding up all the speeches, tweets, status updates and interviews worth mentioning would leave us with little time for anything else. As would reading them. So we’ve handpicked a few of the best bits of advice and insight bouncing off the walls at Oasis500 and around the globe. “When you hit a plateau, take those moments of opportunity and use them for selfdevelopment. Find the thing you know you need to improve and make this time the boot camp for learning it.” Nancy Dubuc, President and General Manager, Lifetime and History Networks “You can’t build a company on ‘Like’; success is built on ‘Love’.” Jim Balsillie, former co-CEO, Research in Motion (RIM), during a visit with Oasis500 entrepreneurs “[Aramex] grew ten- fold in 2011 in terms of E-commerce in the region.” Nader Museitif, Aramex Group, during a roundtable discussion at Oasis500 “Be careful how you treat people. Your reputation is the “All feedback on our website comes directly to my BlackBerry. Complaints are not a bad thing. Complaints are an opportunity.” Hamdi Ulukaya, founder of Chobani most important thing you have, and it’s a small world. If you burn a bridge, it can come back to haunt you. ” Carolyn Everson, VP of Global Marketing Solutions, Facebook “The first chapter is running as fast as you can, even if it’s blindly.” Ghassan Halazon, CEO of Team Buy Canada, during a roundtable with Oasis500 startups “I was saying to my friends, ‘The Internet is going to change everything in fashion – you clever guys should do that over there!’ But my friends in business were not getting it. So I thought, Let me show you! ” www. Natalie Massenet, founder and executive chairperson, Net-a-Porter, which sold to the Swiss luxury goods company Richemont for $532 million, netting a reported $76 million for Massenet, who retained 18 percent of Net-a-Porter and remained its executive chairperson. 8 March 2012 www.oasis500.com www.oasis500.com March 2012 9 IN THEIR WORDS NIDAL ESES Entrepreneur, investor, Oasis500 mentor, Chiefmahoo, Guardian of Eses4 Ventures and institutional transformer of family businesses Born and raised in Amman, 45 Describe “Chiefmahoo” in one sentence. Chiefmahoo is about converting the mahoo to mahool in our lives, by focusing on self-change and improvement instead of that of others (mahoo is Arabic for excuse, and mahool is Arabic for great). I think Jordan would be better if… We, as sincere citizens, move from an entitlement-based culture to that of performance. having the wrong priorities in life. My priorities became work, family, and then me… but now I changed them back to: me, family, and then work (‘me’ is subject to not infringing on other people’s rights or freedoms). What I enjoy most about working in Jordan is… Being close to my family. Three things I would advise young companies to do are… Ensure that the founder understands his or her purpose in life, and align that with the company’s objectives. Enjoy the journey, and not spoil it by focusing only on the destination. Build a caring-capitalism setup benefiting all stakeholders in the company. One thing we could learn from the way things are done in other countries is… In our region, non-native English speakers confuse the P and B when they pronounce them; thus, the confusion between business issues and personal issues. In some countries, there is a clear separation between business management style and personal aspects. You can differ with a person on a business issue in a heated discussion, but after hours, you go out to dinner (no grudges). I could never live without… My Coat of Honor My Eses4 (my family) My music, art and beautiful people (from the inside). Things in Jordan will get better when… We celebrate success based on track record and results rather than on who’s who, popularity, submissive executives and avoidance of accountability. The best advice I ever received was… Never blame others for your misfortune; make your own fortune… Never mahoo; always mahool. The most important lesson they don’t teach you in college is… You do need academics, but mostly you need the right attitude to succeed and make a difference. College graduates are good executives, but not entrepreneurs or leaders. Each has to create his or her own style coupled with his or her values in order to lead. (Recommended book: Rich Dad Poor Dad by Robert Kiyosaki). I received this advice when… If I tell you, I will have to kill you. My biggest “Aha!” moment was when… A buildup of the following occurred, and culminated in a book: I lost the sense of difference of what things are worth and what they cost. I lost my health by killing myself to be more Catholic than the Pope in organizations. I got sucked in by the continuous indoctrination of consumerism, and the whirlpool of empty societal imitation. I achieved a childhood dream of reaching the North Pole. I read The Monk Who Sold His Ferrari by Robin Sharma. because… I always lived as a free-spirit, focusing on my own compass. I forgot myself in the process by 10 March 2012 www.oasis500.com The thing that gets me out of bed in the morning is… My passion to see Eses4 and enjoying the beauty of living. I think children are… Not children anymore; they are the mahoolingenious seeds that will preserve the unity of humanity. The greatest disservice we can do to our youth is… A prominent international figure once told me, “We cripple our children by giving them SUCH a good life.” She emphasized the word ‘SUCH’, since a good life is a must, but adding the word ‘SUCH’ in terms of abundance will not allow them to face the realities of living. I unwind after a long day by… Half an hour of quiet time. Listening to my music. Surfing the net to find gadgets. If I had to do it all over again, I would… Do it exactly the same. Experience is a cruel teacher; it either makes you stronger or breaks you. It is all in your head. This is my mahoolosophy. The top traits that make a great CEO are… Avoiding analysis that leads to paralysis. Taking bold stands that benefit the whole organization, and not sacrificing them for job security and pleasing boards. Being firm but fair, and leading by example. Applying democratic techniques in reaching a decision, but applying military-style execution. Business in Jordan would be better if the following is worked on: Improving listening skills. Focusing on organizational/national benefits rather than popularity. Moving from reasons to results by not accepting any mahoos (excuses). Allowing managers to focus on their specific roles and areas of expertise, and giving them the trust to be accountable for the results (both positive and negative). Widening executives’ horizons through more reading. In the past, we used to call people who can’t read ‘illiterate’. Now, those who don’t read are illiterate. O.500 Nidal served as CEO of Shaheen Business & Investment Group, Nuqul Group and The Promise, as well as on several boards in the region. He currently plays an active role at Oasis500, is one of the founding board members of Tikyet Um Ali, and also serves as a board member of the Middle East Leadership Academy. Most of all, Nidal is a proud member of the “Eses4 team”, which includes himself, his wife Rania, and their two children, Celine and Seif. In 2011, Nidal achieved his lifelong goal of visiting the North Pole. From the arctic island of Svalbard, the week-long trip involved military Antonov planes, 20 Russian ex-special forces, a military air-drop and camping on ice, a helicopter ride and seven hours of trekking through snow to reach 90° North, where he spent four days. www.oasis500.com March 2012 11 101 IN THEIR WORDS ta il on 5.8 g in nk Ba 10 7.7 med ia /IT 6.5 7.2 cations it al io at n it Large Corporations SMEs nci uc sp tics Logis es Public Sector m ris Ho age Ed y Fi 8 3.8 6.1 h lt a He & r st Third Sector end of time al ss t uc 1 is waiting until the c Medi e tn n io n Co is paying on time fees is not advisable, either. Spending weeks, if not months, developing an opportunity, only to discover that what the prospect had in mind was much lower, is one of the possible outcomes. To avoid this scenario while not appearing greedy, get a good idea about the potential scope of work that will be involved. Compare that to previous engagements that are similar and guesstimate a total fee. Discuss this as a rough estimate with your prospect and get his or her initial feedback on this figure. This will reveal whether or not you’re on the right track, or if you should reconsider the scope you had in mind. Once you have a better understanding of the prospect’s capabilities and willingness to pay for your services, you can be sure your following technical proposal doesn’t include an unrealistic scope. payment performance Aviati 5.7 4 Tou Ra’ed Bilbessi is the founder and CEO of Pinnacle Business & Marketing Consulting. With over 20 years of experience in a variety of sectors, including marketing, advertising, media, communication, technology, tourism, education, wholesale, retail, and non-profit organizations, Ra’ed also serves as a member of the board of trustees at the Jordanian Hashemite Fund for Human Development (JOHUD) and as a board member at Save the Children Jordan. 7 6.7 7 Re 6.5 12 March 2012 www.oasis500.com salaries. Your clients, of course, want to preserve their own cash flow and will try to stretch your payments for 30, 60, and even 90 days. Your employees won’t wait that long to receive their paychecks, and your landlord will have a fit if that check doesn’t clear on time. Your utilities providers have a much simpler solution; they can simply switch off your phones, Internet access, and electricity. The solution is simple in theory, but more difficult in practice; you need to make sure your incoming payments are timed well to correspond to outgoing payments, hence resulting in a positive cash flow at all times. Giving clients a prompt payment discount (say, two percent for paying within ten days) will help a great deal, as large companies usually generate substantial savings through these discounts. This will cut a bit into your profit, but again, at this stage, cash is king! O.500 6.9 I well aware of those. Otherwise, you won’t be able to pay salaries, rent, and expenses during those critical periods. The second – and very obvious – source is generating sales. Getting paid for what you do is the key concept here. The problem with startups is that the entrepreneur is entirely focused on his or her product or service development, and has little time to go out and generate sales. At the same time, hiring a full-time qualified business developer is not really in the budget, either. A good solution is to partner up with someone who’s savvy in business and knows how to go about generating income. You’ll have to give up a chunk of your equity, of course, but it’s a worthwhile investment. Investors are willing to sustain your cash flow needs for only so long, and eventually you have to generate your own cash to sustain your business and turn a profit as well. Another area that you – or your business-savvy partner – will need to focus on is managing your receivables and payables. The former have a nasty habit of stretching endlessly to collect, while the latter usually want to be settled immediately. So you can end up being owed a lot, but don’t have enough cash in your account to pay Luxury Goods & Serv ices ge era Bev d & Successful entrepreneur Ra’ed Bilbessi sheds some light on one of the most important elements to startup success: how to manage your cash flow f you’re an entrepreneur and running a startup, there’s one lesson you’ll learn really fast even if you don’t have an education in business: Cash is king! In fact, undercapitalization is rated amongst the most common reasons why many businesses never really see the light of day, no matter how brilliant the concept or product may be. A positive cash flow depends on a number of elements. Foremost of all is adequate funding for your new business venture. You simply need to make sure you have sufficient funds at your disposal to bridge those first few critical months, during which you have lots of capital and operational expenses to settle, but no income to offset them. This is why you need to forecast your financial statements very carefully to make sure you’re not only profitable, but also cash-flow positive. In fact, the latter is more important than the former during the first year or so of your business. Therefore, when you build your financial tables, make sure that the first two years are done on a monthly basis. You may have a cash-flow positive year, but there will be months or quarters where your outflows exceed your inflows and available funds, so you need to be In business development, especially in our part of the world, there’s often a reluctance to tackle the sometimes sensitive issue of price. It’s not a subject many feel comfortable discussing, especially at the early stages, and the usual preference is to first demonstrate the value of the proposed services. There’s no doubt that talking fees prematurely can damage an opportunity. Not only might the prospect perceive the consultant as being greedy, but he or she might rightfully not yet see the value of the proposed services at hand. Yet, moving too deep into the cycle without any indication of the expected We polled over one hundred industry insiders and asked them anonymously to give us their feedback on which companies actually pay on time, and who’s costing you your positive cash flow, and possibly your business. Communi paid for what you do is the key concept here ” Bringing up the issue of price and payment can often times make or break a deal. Here’s how to handle it the right way. startup Who’s paying on time & who’s paying with your time Foo Why Cash will always be King “Getting MONEY TALKS www.oasis500.com March 2012 13 tech, please got the business? now get the gear With a slew of gadgets being released left, right, and center nowadays, it can be tricky to stay ahead of, or even on, the tech curve. Follow our guide to always stay a step ahead of the crowd. The world’s thinnest smartphone, at 7.1mm thick, comes constructed in Kevlar and protected with Splash Guard, so no worries there, when you’re throwing Motorola’s RAZR from meeting to airport, and back again. Under protection is an impressive inside that boasts a 1.2GHz dualcore processor, 1GB RAM, and 16GB storage, and a 4.3in Super AMOLED Gorilla Glass display. www. For email-heavy users, the BlackBerry Bold 9930 is the best RIM have served up. The touch keyboard is a pleasure to use, and together with a 1.2 GHz processor and a 24-bit high-res display, Liquid Graphics gives you fluid animations and instant response times. At its core, the Kindle Fire is an Android tablet, but it’s heavily skinned with Amazon’s shelf-based cover flow-style interface, which means you’ve got an excessive amount of titles to choose from straight off the shelf. With full control over hardware and software, Apple have squeezed every enviable drop of performance out of the iPad2, delivering to users fast-paced task switching and liquid-like animations. Not quite as good as a DSLR, but what it lacks in functionality and pixel count, the Nikon 1 V1 makes up for with a tanklike build quality and razor sharp images. Packaged in a deliciously retro shell, the V1 should be resting on the hip of anyone looking to capture the zeitgeist. 14 March 2012 www.oasis500.com The iPhone4S is the default smartphone for those looking for superior battery life, over half a million apps, and voice recognition that’ll leave you feeling like your own personal assistant is just one touch away. If nothing shouts success more than the clothes you wear, perhaps you’ve really made it when your gadgets are just as well-dressed. This Smythson Kindle Case comes straight from the London based maker of leather goods to the British royal family. BlackBerry’s Playbook is one of the most beautifully built tablets on the market. It comes with future-proof Android app compatibility, a brilliant screen, sleek operation and an OS that means you’ll be more bug-free than Android. Accidentally lost your contacts and image roll because you’ve hard-reset your frozen iPhone? It’s time you invested in Iomega’s Superhero Docking Charger and external backup, which will back up and sync your contacts and image roll on every charge. www.oasis500.com March 2012 15 tech, please app-solutely necessary One great thing about living in the digital age? There are tons of new tools and software to make life a whole lot easier. Since keeping up with all the latest apps is a task within itself, we sorted through them for you and came up with five tried and true apps that every businessperson should own. Check traffic (on your website) Brush up on your business strategy Take notes on the go Manage your cash flow chartixx iPad iOS 3.0 Cost: Free v1.1 Business Tips iPhone iOS 3.0 Cost: US$7.99 v3.6 Evernote iPhone iOS 3.0 Cost: Free v4.0.4 iXpenseIt iPhone iOS 3.0 Cost: US$4.99 v4.6.3 It’s always satisfying to know that your hard work is being noticed, and if you’re a small business owner and you’re curious to see who’s checking out your site, this is the app you need. Chartixx has some great tracking tools that allow you to see how much traffic your site is getting, which is the best way to gauge interest, spot trends and test out deals and offers. It’s free, too; all you need to do is sign up online, and you’re good to go! There is no one in the business world who wouldn’t benefit from this brilliant app, which combines all kinds of useful information from a number of books from the Fast Track series by the international publishing group FT Prentice Hall. Perfect as a go-to resource on everything from finance to sales and strategy, plus everything in between, this app is well organized and super easy to navigate, with reader-friendly content you won’t find anywhere else. Think of it as a library of relevant information at your fingertips. We often miss out on great opportunities because we don’t have a notepad and pen at hand. That’s why note-taking apps are popping up left and right. Evernote stands out from this sea of likeminded apps for many reasons. It has a smooth, clean interface and great functionality, allowing you to group and organize your notes in a way that makes sense to you, and its cloudbased synchronization allows for access on all your devices. Also, you can print or share your notes with just the tap of a button. You’ll never have to worry about going over your budget again with this clever approach to budgeting that’s recommended for anyone who wishes to manage their cash flows efficiently. With this app, your budget is shown in the form of an iPhone battery, letting you know if you are in the “safe” zone of spending or if you need to slow things down. Organization freaks will love the detailed reports and pie charts of their income and expenses, which they can convert to PDF and send as an email. A great app for managing both your business and personal spending. Everyday RunPee.com Share and retrieve your files Dropbox iPhone iOS 3.1 Cost: Free v1.4.3 If you’re one of those people who panic about forgetting their USB stick, or you just can’t stand the hassle of emailing huge documents and files to yourself so you can work on them later, then Dropbox is definitely for you. In fact, it should be for everyone! Fast and reliable, this app allows you to simply drop files into a virtual “box” (on your computer, for example) for easy retrieval later (from your smartphone). Not only is at as easy as can be, but you don’t have to worry about forgetting that USB stick ever again! ecalp eno ta stneve etirovaf ruoy llA dezinorhcnys dna dezilaicos ,dezilanosrep There’s an app for that, too... Think there’s no app for that? Think again! Body Language Explained Want to know what your boss really thinks of your proposal? Body Language Explained offers insight into the hidden messages of body movement, which the makers claim to account for over 93 percent of total communication in a given conversation. Android 2.1 $1.13 16 March 2012 www.oasis500.com Scrapbook, you say? Today’s businesspeople barely have time to see their kids, let alone track the intricacies of their development. With this app, you can take a picture of your kid every day, and it will transform the photos into a movie. Don’t have kids? Track progress of a diet visually, or just watch yourself change. iPhone, iPad, iPod touch iOS 4.0 $1.99 Never miss crucial scenes at the cinema again with RunPee.com. This app will let you know the best time during a movie to get up and use the restroom. Got held up at the office and running late? No worries – the app also provides you with synopses of the first five minutes of each movie. iPhone, iPad, iPod touch iOS 4.0 Free Lemon - Receipts Refreshed All your favorite events at one place personalized, socialized and synchronized www. Scan your receipts with Lemon - Receipts Refreshed and easily organize and keep track of all your expenses. Text from the images you scan becomes taggable and searchable, making receipt management a breeze. iPhone, iPad, iPod touch iOS 4.2 Free www.oasis500.com March 2012 17 feature Left to right: Firas Shahrour, 26, financials/operations; Feras Hirzalla, 25, tech; Ahmad Hammad, 25, tech; Qais Sabri, 26, business development; Yousef Nassar, 27, marketing/mentorship outreach. Manzil ME The Pitch: Make moving rewarding The Founders: Firas Shahrour, Feras Hirzalla, Ahmad Hammad, Qais Sabri, Yousef Nassar It makes sense that a rooftop apartment with a beautiful view is where a fresh new concept in real estate was born. Though if you put five energetic tech- and businesssavvy young men in any kind of space, they’re bound to come up with loads of creative ideas. Since its inception in early 2011, Oasis500 has trained and supported wave after wave of promising young talents, with a vision of incubating 500 startups in total. Here, a few of the startups grabbing our attention this month. Meet the start 18 March 2012 www.oasis500.com ups Like any group of guys, they can be rowdy. Spend an hour with them, and you’ll probably witness some ear-pulling, shoulder punching, and more than a few wisecracks, but you can chalk that up to an abundance of creative energy in need of an outlet. But talk about their startup, and there’s no messing around; these guys mean business, and they’ve got the track record to prove it. Between the five of them, they hold degrees from universities such as Purdue, Cambridge and St. Andrews, they held positions at international companies like Proctor & Gamble, Ernst & Young and Wells Fargo, and they already started three different companies of their own. These guys are definitely on a roll, and we caught up with them to see how their newest venture is panning out so far. www.oasis500.com March 2012 19 feature How did you meet and come to work together? Feras: I went to high school with Ahmad. Qais became my neighbor when I moved to Jordan from the States. He used to bully me when I was little. Qais: I still do! Firas: Qais and I were friends since high school. Yousef is a friend of a friend. We all went to our respective colleges and came back. Qais started QS Medical – a medical sales and consultancy services company, and Qais, Yousef and I also started an orthodontic appliances company, Crystalign, which provides customers with alternative invisible braces, in 2011. Feras and Ahmad, who went to high school together, started Butter Cloud, a software company that works primarily with clients in the US. When Butter Cloud did some IT work for Crystalign through Qais, we all got to know each other and said we had to do something together, related to IT, since Ahmad and Feras were on the team. We submitted five pitches to Oasis500, and all five of them went through! Qais: Our other ideas are being shelved for now. We chose to pursue Manzil.me with Oasis500 because it’s the one we needed the most support with. What attracted you to approach Oasis500? Feras: Yousef heard an ad on the radio, and he’s the one who pushed for it. Qais: We were keen on the fact that we’d get to work in a structured environment that offered resources, and that’s when we decided it was the best way to go as a team of five, because a big challenge was how to work together. It gave us the structure and the networking opportunities that we needed. The support, mentorship and funding really gave us a push. 20 March 2012 www.oasis500.com How did you come up with the name? Feras: We brainstormed names until we came up with it. Qais: The first idea was Shibber, but there was a problem with that. Firas: ‘Manzil’ means ‘house’ in Arabic. We went with ‘me’ simply because… Qais: Because Manzil.com cost about $20,000! So, the ‘me’ doesn’t stand for Middle East? Firas: That’s great that you think that! It could also mean, me manzil… like mi casa. [Laughs] everybody money, it eases the traumatic experience of moving into a new home. We also offer a cool thing where people who use our website receive a financial kickback; it’s like a reward program where tenants get financial incentives of US$50 or $100 for renting through us. Plus, they get vouchers from relevant vendors that they might need during their move. Feras: For example, if you find an unfurnished apartment on our website and you want to rent it, we’ll give you a coffee table from IKEA as an incentive. vote on “ we everything that’s pivotal to the business. We have no dictators. How did this idea pop in your head? Qais: The real estate industry is such a primitive industry. We live in a world where pretty much your whole life is on your mobile, and yet we’re using a traditional model for real estate that’s as old as a dinosaur. The real estate companies that are currently online are just extensions of the offline models; they’re all commission based. We decided to change things up and introduce the pay-for-performance concept, which means that you can list your sites on our website free of charge. We charge you a flat fee only if your place is rented through us, and not through other channels. What makes Manzil.me special? Qais: It’s the first pay-for-performance real estate website for rentals that eliminates all the commission and fees associated with the traditional real estate brokerage model. Instead, buyers or sellers pay a percentage of the rental sale. But beyond saving What region are you covering? Qais: For now, our geographic focus is primarily the GCC. There are higher end turnovers, a high expat percentage, and high Internet penetration. So we’re starting there and we’ll see how it unfolds. ” Who are your target clients? Feras: Landlords and third party vendors that cover any services related to someone moving to a new area, like furniture shops. And, of course, anyone looking for an apartment, flat, or villa to rent. What have been your biggest challenges so far? Qais: Internally, it was finding that sweet spot where the whole team could work at our utmost capacity. It was maximizing on human resources within the team. Organizing and figuring out the roles, etc. Externally, it was navigating between the different landscapes of the market. In the Middle East, the markets differ from one country to another, one city to another… Feras: Even one district to another! Firas: Also, most of the people who work in this industry are older, and they’re reluctant to change. Old habits die hard. Do you face any difficulties in being a large team? Qais: On one hand, five is better than one. You have more manpower, more dedication and passion working towards the same goal. But in some cases we found that you really do have to have a leader when there’s a group; someone who’s a go-getter, who’s going to speak, and everyone else will support. People voiced concern about us being a big team. But it’s actually a benefit. When everyone is dedicated, there’s more strength in numbers. It’s only tricky if there’s no proper leadership within the team, and harmony between the members. apartment or space, which would obviously take a lot of time, people can view their options online, without leaving their computer. Feras: If you’re getting ready to move to a new city, or busy with work, you don’t want to and probably can’t spend a lot of time on the street, viewing flats that agents told you about. If you haven’t even moved to the country yet, you’ll find a bit of information about each area on our website. Are there any drawbacks? Firas: One disadvantage that comes with being online is missing out on the personal touch. But we’re trying to compensate for this by making our site user-friendly, including information on schools and neighborhoods, and why or why not you might want to be part of a community. What’s your biggest worry with regards to marketing? Firas: It’s always Who makes the same – you the want to spend decisions? your marketing Qais: Feras money to help is our CEO. generate traffic We’re very and more democratic; business, but we vote on not too much, everything because our that’s pivotal to clients are not the business. likely going We have no to look for dictators. apartments What are - Colliers International, a more than once every couple the benefits top three property service of years. So we to being online? consultant have to think about the most Firas: You appropriate marketing channels to have access to an infinite market. The reach our clients. market reach is humongous. Feras: We can reach millions of people, even though we’re just a small What’s one thing they didn’t teach you in business company. school? Firas: Instead of going to each The GCC real estate market is the fastest growing in the world, with more than 16.35 million square meters of Gross Leasable Area (GLA) to be completed by 2010 Qais: We’re learning things every day! It’s hard to put it into words. One thing I’m seeing is that it really is 90 percent hard work and 10 percent everything else. It’s working really hard to materialize your goals. I can’t emphasize the importance of networking and how it can open doors and accelerate the process. The collective wealth of wisdom can really help you tweak your business and avoid major mistakes at the beginning. You sit down with your mentor, and everything is a lot easier. Some of us have real estate experience, and I’ve realized that it’s very important when you want to innovate and progress in an industry – you have to breathe it and live it and understand it before you’re able to leap forward into that realm of innovation within the industry. Where do you see Manzil.me five years from now? Qais: Let’s hope it’s going to be the leading real estate portal in the region. Feras: In the world! Firas: And for it to be IPO certified. What were some surprises along the way? Qais: You can always count on lots of surprises when it comes to startups. As much as you plan and try to mitigate risks, you’ll always have surprises. Firas: The variations in market places were surprising. But we’ve managed to handle this well. Qais: It’s about creating a vision that’s broad enough, and not limiting yourself or your business with a specific vision that’s destined to be doomed. We’ve learned to be adaptable; we’re willing to change if the market requires it. You just have to understand your true value. Understand what the market is. O.500 www.oasis500.com March 2012 21 feature Ekeif Arabia Weddings The Pitch: The Arabic eHow The Founder: Sima Najjar The Pitch: A comprehensive platform for wedding planning The Founders: Samar Shawareb, Mazen Ashqar When Sima Najjar had a 9-to-5 desk job, she was going nuts. A graphic designer by training, she loved design but couldn’t handle being chained to a desk all day. “There were just so many other things I wanted to do!” explains the bubbly and energetic 28-year-old. So she did. At the age of 23, she launched SiMS Modeling Agency, which grew to become one of Jordan’s top modeling agencies. More recently, she launched Pinkdust, a boutique in Abdoun where up-and-coming fashion designers from around the Middle East can showcase their work. But that still wasn’t enough. With the plethora of ideas in her head, she created a project that could fulfill all her creative desires in one: Ekeif, a website full of short instructional videos on pretty much anything you can imagine, from applying professional makeup to painting your own home. We caught up with Sima to ask how she’s planning to implement this massive project. Can people go on your site, type in any random how-to question and find a solution? Right now, we’re building a huge database of videos. The point is to be quick and offer creative, do-it-yourself solutions to everyday problems. We’re also crowdsourcing for more ideas. Later, we’ll implement a feature that allows users to just go on our site and ask questions. Will there be videos about everything you can imagine? That is our ultimate goal. So far, we have six categories: Arts and Crafts; Health and Wellbeing; Beauty and Style; Food; Home and Lifestyle; and Family. For example, under Beauty and Style, you can learn how to make your own lip gloss, apply makeup, tie a tie, or create your own accessories. Under Home and Lifestyle, you’ll find videos on gardening, painting, home improvement… Our goal is to get people to start doing things themselves in easy and creative ways rather than wait around for someone to come do it. Under Family, there will be parenting tips like how to deal with temper tantrums or get kids into reading. Eventually, we also want to delve into serious topics. How long does it take to create a video? With production and editing, 22 March 2012 www.oasis500.com we can create about ten per week. Each video requires a substantial amount of work, with researching, getting a doctor’s or expert advice, finding a location, then filming, editing and voiceovers. Right now, we’re producing all the videos ourselves, but we may consider outsourcing at some point. Will users eventually be able to upload their own how-to videos? They will be able to, but they will be edited by us. We’re not trying to be like YouTube; we want to maintain a certain image. What language are your videos in? Our first phase is colloquial Arabic. It’s somewhere in between Jordanian and classical Arabic. Jordanian is the closest to classical out of all the Arabic dialects, and so it’s the easiest to understand. Later, the videos will be available in multiple languages. What was the most fun video to make so far? “How to remove the smell of garlic from your hands” was pretty neat! It really worked; the smell was gone completely. See, stuff like this is great because garlic is essential in our culture. Everyone likes it, and this is a simple solution to a very common problem. I also enjoyed working on “How to make your own lip gloss”. What have you learned how to do since starting this business? How to tie a tie for my husband. There’s so much to learn – that’s what’s so nice about it! Thinking of the subjects is so much fun. O.500 obsessed with their wedding day from Samar Shawareb always knew the minute they’re engaged. It’s a big she wanted to start a business; focus for them. she just didn’t know what kind. After a 15-year stint working at the What can I find on your site? British embassy, something clicked. A directory that lists hundreds of In 2001, she and her husband suppliers, rated and founded the events reviewed by other management users; content on company Events beauty, fashion, Unlimited in flowers, cakes, and more, which will soon Amman. One of the events they of engaged couples be enhanced with organized was the set a wedding budget videos and galleries; innovative planning annual three-day tools, including Wedding Show. checklists before the “After every Wedding big day; interactivity, Show, we’d get where visitors seek tons of phone calls advice and “mingle”; from brides who and unique features, of whom end up missed it, asking if like where couples overspending can create their own we had catalogs or wedding page to share videos of the event. photos, tell We sensed that it would be great their story, and to have a comprehensive resource more. that’s available 24/7, year-round.” Thus, Samar began working on the Is the Arabia Weddings website – a onecontent only stop “shop” for everything a woman relevant needs in planning one of the biggest for bridesdays of her life. “Ultimately, we hope to-be? to transform wedding planning into About 80 an efficient, easy, exciting and more percent of our clients affordable process,” says Samar. 81% 53% Are you a wedding guru? Because of our experience in organizing the Wedding Show for six years, I know the wedding market inside out. This gives me a competitive edge. Plus, weddings are a fun, positive thing to work on. And the scope of possibility is huge – there’s so much involved in planning a wedding. Finally, it’s highly relevant. Typically, brides around the world, especially in our part of the world, are are females between the ages of 20 and 35. We definitely don’t expect visitors to be brides only; aside from the gift registries, there’s plenty of content that’s relevant to all women, with beauty and fashion tips and advice on different subjects – information that is useful in planning any type of celebration. What problems does your site solve? Brides and grooms these days face a lot of difficulties. We conducted a survey, and most of our respondents said that planning a wedding is stressful and time consuming, so we’re trying to address these pains. They have difficulty finding suppliers; they literally go around seeking every possible hotel and venue, and their options are often limited. Our site is time-saving, less stressful and more enjoyable, and everything can be accessed at the user’s fingertips. Also, there’s a Special Deals section where users can get discount packages for their honeymoon, invitations and more. We’re still working on expanding this portfolio, and it will be big. Do you cater to all of Arabia? Our plan is to be present in most of the Arab world. We’ve started in Jordan, but we have plans to branch into Saudi Arabia and the UAE next, then Egypt. At this stage, we are still debugging and tweaking, perfecting our business model. Once we’re all set and happy with our business model and the systems we’ve created, we will venture into more markets. O.500 sweet deals Sweet deals Who doesn’t love a sweet deal (particularly when followed by a sweet treat)? Check out this running list of our startups’ most recent achievements. With these inspiring stories, there’s always a reason to have knafeh at the Oasis500 offices! Madfoo3atCom signed contracts with both Al Rajhi and Al Ahli banks and received a US$500,000 investment from Saudi and Jordanian investors. Ebshir signed agreements with more than 350 auto dealers and sold over 50 vehicles in four months. Little Thinking Minds are sold at Virgin Megastore in UAE, Jordan, Qatar and Oman, and Toys R Us in Saudi Arabia; they’re also available on iTunes and YouTube rentals. dakwak received an investment from IV Holdings. Curl Stone received an investment five times their original valuation and received sponsorship from Umniah for their Nashmi Man series, which will air on Roaya TV. Aqar-Estate.com launched their “La2tah” hot offers section and sold 3 out of 5 deals in the first month. Wheels Express received a follow-on investment that increased their valuation by 6 fold. Shawweet secured advertising deals worth US$3,000 and celebrated over 120,000 downloads of their mobile app. What is Next? for Business Solutions signed contracts with Masmoo3, IRADA, and Aramex. Sajilni.com developed partnerships with over 10 event and activity organizers. VitalTronix signed an MOU with Princess Sumaya University and developed a partnership with JTronix. Mustaqil secured over 10,000 users and were recently mentioned by CNBC, the New York Times and Sindibad Business. Experts 911 signed an agreement with Bitdefender for their Cloud Security Solution covering the Middle East. Zaytouneh received a followon investment from several private investors including Mr. Samih Toukan, Mr. Hussam Khoury and Mr. Fadi Ghandour. Fooq Al Sada celebrated 1,000,000 video views, and counting! Run2Sport received a follow-on investment of US$2.5 million from Souk.com. Jamalon received a follow-on investment of US$400,000 from private investors. Masmoo3 received a followon investment and tripled their valuation. 24 March 2012 www.oasis500.com www. www. www.oasis500.com