media kit 2014 - North American Broadcasting Company Inc.

MEDIA KIT 2014
North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970
THE MUSIC…
LISTENERENGAGEMENT
In recent years, many radio listeners have reported displeasure
with what they call “Corporate Radio.” They felt disconnected
from their local radio stations because they know much of the
programming is dictated by people who have no connection to
Columbus. We decided to make a revolutionary,
groundbreaking shift in how WRKZ is programmed. We let the
listeners weigh in on how the station should sound. This True
Listener Engagement empowered the community to create the
rock station it wanted.
THE TOP 10 MUSICAL STYLES VOTED BY
LISTENERS FROM THE RADIO SURVEY
1. Today’s Active Rock
Disturbed / Mudvayne / System of a Down …
2. 2000’s Mainstream
Hinder / Three Days Grace / Staind …
3. 1990’s Active Rock
Korn / Tool / Rage Against The Machine …
4. 1990’s Metallica
Enter Sandman / Sad But True / The Unforgiven …
THEMUSIC
Radio survey data compiled by RadioTraks ,LLC was used to
construct The Blitz in 2010. Control questions were used in
conjunction with demographic info to drill down listener data into
a majority “ideal” rock station.
They answered questions about the “mix” of old vs. new and
hard vs. soft music. They then listened to several “montages” of
different music styles and rated them.
These music montage ratings were used to construct the top
musical styles that listeners want to hear. The top 10 styles are
listed to the right in order of preference. This is the core music
for The Blitz.
5. 80’s Metallica
Master Of Puppets / One / Fade To Black …
6. 2000’s Mainstream
Foo Fighters/Linkin Park / RHCP …
7. Grunge
Stone Temple Pilots / Nirvana / Pearl Jam …
8. 1990’s Mainstream
Bush / Smashing Pumpkins / RHCP …
9. Late 90’s RockRap
Limp Bizkit / Kid Rock / Beastie Boys …
10. AC/DC Music
You Shook Me All Night Long / Back in Black ...
North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970
OUR TARGET…
MEETJEREMY…
The Blitz successfully targets the 25-49 year old Male. The target includes listeners that are educated, employed, affluent males that have active lifestyles. Take a
moment to meet Jeremy. Jeremy is a typical Blitz listener. Here are a couple things you may want to know about Jeremy The Blitz Listener!
 Jeremy is 34 years old
 He just bought his first home in Hilliard
 He is married to Joanne with a 2 year old daughter
 He works for AEP and makes over 50,000 a year
 He graduated from Westerville North and went to Columbus State
 He is a huge OSU Fan and Blue Jacket Fan who likes to go to the games!
 Music in his mp3 player includes Alice in Chains, Staind, Linkin Park and Disturbed
 He loves playing video games on his HDTV
 He likes taking pictures and video of his family with his digital camera
 His favorite thing to do with his daughter is go to the Zoo.
 He stays in shape by going to the gym and bicycling around his neighborhood
Jeremy is a well rounded, educated, employed family man who still likes to have fun and
enjoy himself like he’s still 23! You can reach Jeremy and many others like him with 99.7 The
Blitz!
North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970
OUR LINEUP…
Loper & Randi in the Morning
Weekdays Mornings 6a -10a
 News with Kelly Quinn
 Sports with Producer Thick Rick
NUBER
RONNI HUNTER
HALEIGH
Mon. – Fri. 10am – 3pm
Sundays Noon – 6pm
Mon. – Fri. 3pm – 7pm
Saturdays Noon – 6pm
Mon. – Fri. 7pm – 12am
Saturdays Noon – 6pm
 Metal Shop weekdays @ 1:20pm
 Mandatory Metallica – Weeknights @ 6pm
 Choose it or Lose it – Weeknights @ 8pm
 Local Stuff – Sundays @ 10pm
North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970
COVERAGE MAP
99.7 The Blitz signal spans a 100 mile
diameter with a 50 mile radius. The Blitz is
a full power, Class B FM station with
50,000 watts equivalent power. Here is a
look at The Blitz coverage area for the
state of Ohio.
100 Mile Diameter
50 Mile Radius
Full Power Class B FM
Station with 50,000
Watts equivalent power
North American Broadcasting Co. Inc. ~ 1458 Dublin Rd. Columbus Ohio 43215 ~ Ph 614.481.7800 ~ Fx 614.486.9970