Somos personas, no maquinas. #yotambienmedormi

#YoTambienMeDormi
“We are people, not machines.”
Somos personas, no maquinas. #yotambienmedormi
— Odeth Ortega (@OdethOrtega)
#yotambienmedormi
#ialsofellasleep
This hashtag was created after a popular blogger in Mexico reported a
medical resident caught sleeping on the job. The blogger wrote "We are
aware that this is a tiring job but doctors are obliged to do their work".
#YoYambienMeDormi
Immediately, a doctor in Mexico
took to his Twitter account to
criticize the blogger. He defended
the young doctor by using the
hashtag #YoTambienMeDormi
(“I’ve also fallen asleep”). This was
the first tweet:
#yotambienmedormi, después de
operar 1,2,3 y cuatro pacientes en
una guardia cualquiera
— darthdead (@juancar70795011)
#YoYambienMeDormi
Soon after, hundreds of doctors in Mexico
started posting similar (posed and real)
photos of themselves sleeping while working
#YoYambienMeDormi
Many people in the medical field in Latin America
began to use the hashtag to show pictures of
themselves sleeping on the job, which often requires
young doctors to work shifts of up to 36 hours
#YoYambienMeDormi
Soon, the unintended campaign went viral and doctors
of other regions of the world were snapping fake and
real sleeping pictures using the hashtag in Spanish
#YoYambienMeDormi
May, 2015
In its first week it had more
than 17,500 Twitter posts and
it was shared more than
30,000 times on Facebook. In
Instagram, there are currently
more than 6,800 posts.
#YoYambienMeDormi
The audience is intended, I
believe, to be everyone.
However, the hashtag went viral
and provoked content only
among the medical community,
especially those who are doing
their residency in hospitals.
#YoYambienMeDormi
In the US, approximately 70% of
residents met the diagnostic criteria for
burnout. Nearly 40% of residents
experienced difficulty sleeping while on
call, and more than 80% said that they
never, seldom, or only sometimes met
their nutritional needs while working.
Nearly 6% reported experiencing
suicidal thoughts in the past two
weeks.
#YoYambienMeDormi
* Diseases are
symptomatic of the
ways culture interact.
* A clear invitation
for User Generated
Content.
#YoTambienMeDormi
Thank you!