teacher
Transcription
teacher
Election Coolest Teacher in Limburg Coolest Teacher • Programme: Election Coolest Teacher in the region Limburg, NL • Category of the entry: Brand • Sponsoring newspaper: Dagblad de Limburg/Limburgs Dagblad, part of Limburg Media Group • Circulation and frequency of the newspaper: daily, six times a week, 191.456 subscribers (source: Cebuco 2008) • One-sentence description: Annual election of Coolest Teacher in the region Limburg • Target of the project + ages: Target group are students and teachers (secondary school), age twelve to eighteen years, and also their acquaintances (friends, family). Project Director: Branko Eijssen [email protected] 0031-46-4116329 0031-6-53652506 Complete adress: Dagblad de Limburger/Limburgs Dagblad Redactie Scala Mercator 3 6130 KW Sittard Nederland Description of the programme Coolest Teacher in the region Limburg is an annual election for teachers who work on a secondary school in Limburg. It is organized by DWARS, the central youth desk of Dagblad De Limburger/Limburgs Dagblad. • Impression of the final event 2009 Dwars-reporters have visited all schools in the province of Limburg and handed out thousands of stickers, hung up hundreds of posters and talked to students. Students nominate their favourite teacher by filling in a form on the website of Dagblad De Limburger/Limburgs Dagblad. Motivation and a picture are obligated. Criteria for the personal motivation: • which teacher gives lessons at a most attractive way • who can hold the attention of the students for a few hours • which teacher is able to set students at ease • who speaks teenage language and also looks super cool A jury (central youth desk) picks the ten best candidates DWARS surprises the finalists (by the courtesy of the school board) during their lessons. The teacher answers questions to decide the X-factor of cool. In front of the (photo) camera students are interviewed. • • In print and online the ten candidates are being introduced to the readers of the newspapers. On the website they have their own blog. Students can react in a forum and upload pictures. After the presentation the final internet voting begins. Not only students, everybody can choose their coolest teacher. In print twice a week and online everyday there is exposure: latest news, pictures, sideline stories and videos. • The candidates of 2009 On all schools in Limburg there’s an election campaign: every candidate has a campaign team, that tries to promote their favourite teacher in a very creative way: posters, special campaign clothing, interviews in local media or at the regional tv-station, some of the teams also decorated the house of their favourite. • In the end more than 20.000 votes were counted for the election of 2009. • The location for the final was at disco the Zenith in Venray. The teachers had to do several assignments. The final result was based on internet voting and the judgment of a professional jury (with winner of last year). Audience: Tens of thousands. All students on secondary school in Limburg, parents, friends, family and school boards. • Impression of the final event 2009 Timeline edition 2008/2009: • November 2008: website online • Oktober 2008: start preparations • December 2008: promotion tour at all schools, first articles in newspapers • January 2009: Selection of ten final candidates • January/February/March: Visit all candidates, articles online and in print • March 2009: start internet voting and promotional campaigns • April: Final Products: • 40 pages in newspaper, period: December 16th 2008 until April 10th 2009 • Website online between November 2008 and April 2009: stories, videos, pictures, blog candidates • Click here to see the Website Development: Financing and partners • Financing: in total, roughly, 10.000 euro (marketing and editorial office dividing costs) Partners: • • • • Disco The Zenith Venray (location for the final) Clothes shop Janssen Noy (clothing for make over teachers) Gilde Opleidingen (institute for vocational training) Other departments of Media Group Limburg (marketing, sales, internet) Marketing: • • • • Posters and stickers for all schools Coolest Teacher mini-van Coolest Teacher clothing Press release for relevant national and regional media, also for schools • All finalists in regional television show of TV Limburg • Item on Kresj TV, youth-channel of government of Limburg: www.kresjtv.nl Evaluation & Results: • • • • • • 4th edition in 2009 First edition in 2005: 100 applicants (teachers) Fourth edition in 2009: 400 applicants Pageviews on website: 160.000 (in 2009) Every student in Limburg knows election Coolest Teacher Election now has a great reputation among the target group a newspaper hardly can reach • (Secondary) education is in spotlights for a few months in a very positive way • Election stimulates students to work together, to be creative, to have and feel team spirit and conduct a campaign Janine Jacobs (teacher): “For me this adventure was the reward for all the hard work. The big smile stays, the sensational feeling also” Mariëlle Hoolboom (teacher): “It was a wonderful experience. Great to see how all those students were working together, without me intervening or interfering” Fleur Wipperfurth (teacher): “My school board was very supportive. That was great! They had to be flexible and they were, because my school was a madhouse” Alexander de Bruin (teacher): “I’m proud, proud of my students who made it possible for me to enter the final. Sometimes I’m the boss, but most of the time my friendship with my students is the one thing that counts. This was a once in a lifetime experience” Marja van Bijsterveldt (STATE SECRETARY MINISTRY OF EDUCATION) : “Thanks to this election students are stimulated to think about why their teacher teaches so well. They have to be critical, but that’s a good thing. There is so many negative news coverage about the educational system in The Netherlands. People have to realize that being a teacher is wonderful. This election is a fantastic contribution to that.” JEFFREY VOSSEN (HEADMASTER BC WEERT): “I was surprised how fanatical the students were about this election. They did it all by themselves. The Coolest Teacher proves they have more talent than they might think.” Movie Click here to see a movie of the election 2009