HAN MediaKit - Hot August Nights

2015 Media Kit
Media Contacts
For media access to the 2015 Hot August Nights event,
a media request form must be completed.
Hot August Nights
Heather Libretti, Marketing and Public Relations Manager
Direct Phone: (775) 356-1956 Ext. 224
Cell Phone: (775) 997-9546
Email Address: [email protected]
Biggest Little Group
Ashley Brune, Communications Partner
Cell Phone: (775) 291-2307
Email Address: [email protected]
Website
www.hotaugustnights.net
Facebook
www.facebook.com/HotAugustNights
Twitter
@HotAugustNights
Instagram
@HotAugustNights
Hashtag
#HotAugustNights
2015 Welcome Letter
Distinguished members of the press,
Hot August Nights has played an important part in the lives of locals
and visiting car-enthusiasts for 28 years now. As we prepare for our
29th year, the incredible entertainment, beautiful cars, and
consistent growth of previous years leave quite a legacy.
After my five years as Executive Director of Hot August Nights, it's
unquestionable that it's had an amazing impact on my own life.
Nothing makes me prouder than seeing northern Nevada’s streets
filled with classic cars and lined with smiling faces during the event
and knowing that my team and I helped bring everyone in the
car-loving community together. It is with a heavy heart but
considerable hope for the future that I make 2015 my last year
running this event and pass the torch to my successor, Mike Whan.
I want to personally thank you, members of the media, for always
giving this event the coverage it deserves. You've helped us grow
Hot August Nights and its great reputation for years, and we simply
could not have done it without you.
Your continued support is greatly appreciated in making 2015
another fantastic event.
Thank you,
Tony Marini
Event Overview
From the moment you hear that first engine roar to life, you're hooked. Excitement revs up,
and the love affair red-lines. The Biggest Little City shifts into high gear for Hot August
Nights, when hundreds of thousands come to pay tribute to the exquisitely powerful
automobiles and electric-guitars lacing music of the '50s, '60s and early '70s—a
combination so classic it may as well come with a poodle skirt and strawberry malt to share
with your sweetheart.
The world's premier classic car event, Hot August Nights showcases more than 6,000
vehicles from this golden era of design at events all over Reno, Sparks and Virginia City. It's
impossible to miss the white-walled tires, fins, flares and chrome accents cruising the
streets or parked, ready to be admired at Show-n-Shines, free concerts, nightly cruises,
Drag Races & Burnouts, AutoCross and many other community events.
Visitors from all over the world and locals alike thrill at the sight of these beautiful beasts
revving up, racing and high rollin' about town. From the Big Boy's Toy Store—a massive
event where enthusiasts can find the latest parts, accessories, and technology for their
street rods, hot rods and muscle cars—to the third annual Barrett-Jackson Cup™—a
Show-n-Shine classic car competition with over $100,000 in cash prizes available—it's a
motorhead's dream.
Nothing goes with classic rods better than classic rock 'n' roll, and this year's event has it in
spades. Ride the curl with Grammy-nominated Papa Doo Run Run's surf tunes, put the bop
in the bop shoo bop shoo bop with Lil’ Elmo and the Cosmos, and get ready to turn back
time with Billboard chart-toppers Blood, Sweat & Tears; Hotel California "A Salute to the
Eagles;" Paperback Writer “The Beatles Experience;” Sonny Turner’s Platters; Peter Noone’s
Herman’s Hermits and more. These events and many others are free, open to the public and
not to be missed.
Hot August Nights gets bigger and better every year, and with only one left to go before
we turn 30, this year promises to be quite the blowout. Join the party, and be a part of this
internationally-renowned event as Reno and Sparks play host to some of the planet's
hottest rods, best tunes and happiest classic car fans you'll ever see.
Information
KEY DATES
July 31—Aug. 1: Virginia City
Aug. 2—Aug. 9: Reno-Sparks
Aug. 5—Aug. 7: Barrett-Jackson Cup™
Aug. 6—Aug. 8: Hot August Nights Auction presented by Barrett Jackson
FAST FACTS
• Hot August Nights is in its 29th year
• More than 6,000 registered classic vehicles attend the event
• The event is open to all 1976 or older vehicles,
including pickup size trucks and emergency vehicles
• Participants in the event come from 38 states and other countries
• More than 500 volunteers dedicate their time to the event
• Alan Taylor of The Drive is the Grand Marshall
• The Swap Meet and Cool Car Corral boasts more than 700 vendors and
almost 500 classic vehicles for sale
• Hot August Nights has the largest Show-n-Shine prize purse in the region this year,
offering more than $160,000 in cash and prizes
Information
ECONOMICS & DEMOGRAPHICS
As anyone who's walked the streets of Reno and Sparks during the event can tell you,
Hot August Nights attracts a diverse crowd.
Who are they?
• 52% of visitors are male and 48% are female.
• The primary age group is 35 to 54 years old.
Under 34: 3%
45 to 54: 36%
65 to 74: 6%
35 to 44: 30%
55 to 64: 18%
75 and over: 7%
• Average household income: $125,000+ annually
How do they feel about the event?
Average number of days attending the event:
• Typical attendee: 3.5 days
• Car participants: 4.8 days
Attendee satisfaction rating: Excellent
Visitors continue to rank Hot August Nights at a 4.6 out of a possible 5 points for
overall enjoyment, a number that has climbed consistently since our first survey
in 1992 along with ratings for:
• Price vs. value
• Quality of entertainment
• Number and variety of events
• Information availability
• Event maps
Visitors, of course, consistently like seeing the classic cars the most,
but they also highly ranked:
• The entertainment
• The variety of events and exhibits
With the Show-n-Shines, Big Boy's Toy Store, and Swap Meet and Cool Car Corral being standouts.
• Cruising
• Nostalgia
• The atmosphere and environment
• Getting out with friends and family
Where are they from?
California: 50% / Nevada: 23% / Oregon: 7% / Washington: 5%
Utah: 3% / Arizona: 1% / Canada: 1% / Other: 10%
Entertainment Lineup
From incredibly talented artists paying homage to the legends of rock 'n' roll themselves, Hot
August Nights brings some of the year's best shows to Reno, Sparks and Virginia City. Don't
miss these free and family-friendly events. Performances are scheduled to start at 8:15 p.m.,
unless otherwise noted, beginning Friday, July 31 and running through Saturday, Aug. 8. The
following concert dates and times are subject to change:
FRIDAY, JULY 31
Night Flight at the Delta Saloon lot in Virginia City, 3 p.m.—7 p.m.
SATURDAY, AUG. 1
Lady an the Tramps at the Delta Saloon lot in Virginia City, 3 p.m.—7 p.m.
SUNDAY, AUG. 2
Night Flight at Bonanza Casino, noon—6 p.m.
MONDAY, AUG. 3
Hot Rods at Atlantis Casino Resort Spa, 5 p.m.—10 p.m.
Beatles Flashback,
Peppermill Resort Spa Casino, 6 p.m.—9:45 p.m.
TUESDAY, AUG. 4
60’s Summer of Love at Grand Sierra Resort and Casino
Ronny & The Classics at Victorian Square, Sparks
WEDNESDAY, AUG. 5
Satisfaction/The International Rolling Stones Show at
Grand Sierra Resort and Casino
Paperback Writer “The Beatles Experience”
at Victorian Square, Sparks
THURSDAY, AUG. 6
Papa Doo Run Run at Grand Sierra Resort and Casino
Lil’ Elmo & The Cosmos at Victorian Square, Sparks
FRIDAY, AUG. 7
Peter Noone’s Herman’s Hermits at
Grand Sierra Resort and Casino
Hotel California “A Salute to the Eagles” at Victorian Square, Sparks
JamPro Music Factory at
downtown Reno, 5th St. and Virginia St., 5 p.m.—9 p.m.
Silver Legacy presents fireworks in downtown Reno at 9:45 p.m.
SATURDAY, AUG. 8
Blood, Sweat & Tears at Grand Sierra Resort and Casino
Sonny Turner’s Platters at Victorian Square, Sparks
JamPro Music Factory at downtown Reno,
5th St. and Virginia St., 2 p.m.—9 p.m.
Silver Legacy presents fireworks in downtown Reno at 9:45 p.m.
Show-n-Shines + Events
SHOW-N-SHINE SCHEDULE
There isn't anything prettier than a fully detailed classic car set out on display. You'll find these
beauties flaunting fins, flashing chrome and generally looking amazing all over town.
JULY 31 Virginia City Show-n-Shine
AUG. 1 Virginia City Celebrity Choice Show-n-Shine
AUG. 2 Bonanza Show-n-Shine
AUG. 3 Circus Circus Show-n-Shine
AUG. 3 — 8 Mill Mile Show-n-Shine, Peppermill Resort Spa Casino
AUG. 3 — 8 Cruise of Champions Show-n-Shine, Atlantis Casino Resort Spa
AUG. 4 Summit Racing Equipment Show-n-Shine
AUG. 4 — 8 Ultimate Classic Car Competition presented by Nugget Casino Resort
AUG. 4 — 8 Classic Cherry Show-n-Shine, Grand Sierra Resort and Casino
AUG. 5
Under 21 Show-n-Shine, Summit Racing Equipment
AUG. 5 — 7 Barrett-Jackson Cup™ Show-n-Shine, Downtown Reno
AUG. 5 — 8 Summit Racing Equipment Downtown Reno Show-n-Shine
AUG. 7 Nugget Casino Resort Best Stock Original and Best Stock Restored Competition
AUG. 8 Celebrity Choice Show-n-Shine: Reno, Sparks and Grand Sierra Resort and Casino
BIG EVENTS
As if drooling over classic cars and dancing to classic rock 'n' roll wasn't enough, Hot August
Nights features a long list of other fun events to check out. From Drag Races & Burnouts to
AutoCross, Swap Meet and Cool Car Corral and craft fairs to poker runs and premium auto parts
shows, there's something for every kid, car lover and motorhead in the family.
AUG. 2 Pre-Kick-off Party at Bonanza Casino
AUG. 3 Official Kick-Off Party at Peppermill Resort Spa Casino
AUG. 4 Official Locals Kick-Off at Atlantis Casino Resort Spa
AUG. 3 — 6 Nightly eating contest, Atlantis
AUG. 3 — 8 Nightly Guinness Book of World Records Hula Hoop Contest, Atlantis
AUG. 5 — 8 Controlled Nightly Cruises, Victorian Avenue in Sparks
AUG. 5 — 8 Controlled Nightly Cruises, downtown Reno
AUG. 5 — 8 The Dazzling Diva, a fashionable boutique for the ladies, Reno Ballroom
AUG. 5 Happy Days Sock Hop at Circus Circus Reno, Mandalay Ballroom
AUG. 5 — 8 Big Boy’s Toy Store, downtown Reno
AUG. 5 — 8 Drag Races & Burnouts, Nugget Casino Resort
AUG. 5 — 8 Poker Walk, downtown Reno
AUG. 6 — 8 Swap Meet and Cool Car Corral, Reno-Sparks Livestock Event Center
AUG. 6 — 8 Jelly Belly Dragster with free jelly beans, Peppermill
AUG. 6 — 8 AutoCross, Reno-Sparks Livestock Event Center
AUG. 8 Barrett-Jackson Cup™ Finalist presentation at Reno-Sparks Convention Center
AUG. 7 — 8 Hot August Nights Fireworks Extravaganza presented by Silver Legacy
AUG. 9 Grand Finale Parade, downtown Reno
Barrett-Jackson Cup
For the third consecutive year, Hot August Nights, Barrett-Jackson, The World's Greatest
Collector Car Auctions®, and Reno’s downtown properties are teaming up for the
Barrett-Jackson Cup™ offering more than $100,000 in cash and prizes, and making it the
largest prize purse of any collector car competition in the world.
The Barrett-Jackson Cup brings out the cream of the classic car crop every year to compete
in a three-day Show-n-Shine during Hot August Nights. Renowned judges, including Bobby
Alloway, Pete Chapouris and Bob Millard, will pick a total of 25 cars from the “Barrett-Jackson
Cup Show-n-Shine,” Aug. 5—7 from 4th Street in downtown Reno. Differing from years past,
all 25 cars will be brought to the auction site at the Reno-Sparks Convention Center on
Saturday, where they will be displayed for final judging. The top five finalists, also known as
the “Reno Five, will be announced from the block at the close of auction. The Ultimate Best of
Show winner will then be awarded the coveted Barrett-Jackson Cup.
This event showcases some of the region's—and the world's—most exquisitely restored and
maintained vintage vehicles. It's a must-see for car enthusiasts and lovers of design alike, and
there's nothing like seeing these beauties in person. Don't miss it.
Prizes
ULTIMATE BEST IN SHOW WINNER
4TH RUNNER-UP:
$30,000 cash and individualized
Barrett-Jackson Cup trophy
General Motors Crate Engine and Transmission
($15,000 value)
Craftsman Tools ($6,000 value)
Reliable transportation credit for one (1) year
($5,000 value)
Barrett-Jackson care care products
($1,000 value)
GoPro Camera ($399 value)
Optima Battery Certificate ($225 value)
Red kap Barrett-Jackson Cup mechanics t-shirt
Hot August Nights Barrett-Jackson Cup jacket
($300 value)
$5,000 Cash
Barrett-Jackson Car Care Products
($1,000 Value)
GoPro Camera ($400 Value)
Optima Battery Certificate ($225 Value)
Red kap Barrett-Jackson Cup Mechanics t-shirt
Hot August Nights Barrett-Jackson Cup
jacket ($300 value)
Fifth place trophy
1ST RUNNER-UP
Owner Alan Beers with his 1957 Chevrolet
Pickup, built by Jason Smith
at Hot Rod Garage
$18,000 Cash
Barrett-Jackson Car Care Products ($1,000
Value)
Dodge Driving School ($800 Value)
GoPro Camera ($400 Value)
Optima Battery Certificate ($225 Value)
Red kap Barrett-Jackson Cup Mechanics t-shirt
Hot August Nights Barrett-Jackson Cup jacket
($300 value)
Second place trophy
2ND RUNNER-UP
$10,000 Cash
Barrett-Jackson Car Care Products ($1,000
Value)
GoPro Camera ($400 Value)
Optima Battery Certificate ($225 Value)
Red kap Barrett-Jackson Cup mechanics t-shirt
Hot August Nights Barrett-Jackson Cup jacket
($300 value)
Third place trophy
3RD RUNNER-UP
$7,000 Cash
Barrett-Jackson Car Care Products
($1,000 Value)
GoPro Camera ($400 Value)
Optima Battery Certificate ($225 Value)
Red kap Barrett-Jackson Cup
mechanics t-shirt
Hot August Nights Barrett-Jackson Cup
jacket ($300 value)
Forth place trophy
THE 2014 WINNERS WERE:
Grand Prize Winner
First Runner-up
Owner Don Smith with his 1932 Ford Four
Door, built by Hot Rods by JSK
Second Runner-up
Owner Wes Rydell with his 1934 Chevrolet
Phaeton, designed by Chip Foose and built by
Rad Rides by Troy
Third Runner-up
Owner and builder J.F. Launier with a 1964
Buick Riviera
Fourth Runner-up
Owner Steve Tornari with a 1967 Chevy Nova,
built by Jeremy Miranda
Travel & Hotel Information
While rooms in Reno and Sparks fill early, it is never too late to get a room, as there are a
good number of hotels and motels in the area. Here is a list of our sponsoring hotels:
Atlantis Casino Resort Spa
3800 S. Virginia Street, Reno
800-723-6500
Nugget Casino Resort
1100 Nugget Ave., Sparks
800-648-1177
Circus Circus Reno
500 N. Sierra Street, Reno
800-648-5010
Peppermill Resort Spa Casino
2707 S. Virginia Street, Reno
800-282-2444
Grand Sierra Resort and Casino
2500 E. 2nd Street Reno
800-648-5080
Silver Legacy Resort Casino
401 N. Virginia Street, Reno
800-687-8733
Harrah’s Reno
219 N. Center Street, Reno
888-726-6311
Whitney Peak
255 N. Virginia Street, Reno
888-776-9551
If you are flying in to attend Hot August Nights, most hotels offer shuttles from the Reno
Tahoe International Airport to the hotel (please check with the hotel you will be staying at).
Rental cars can get you from one place to the next, but if you are not planning on driving up
to Lake Tahoe or Virginia City, and plan on staying in Reno and Sparks, your best bet is to
travel by taxi or Citifare bus as general parking at our venues is limited.
Board of Directors & Staff
STAFF
Tony Marini, Executive Director
Mike Whan, Assistant Executive Director
Kathy Schaffer, Logistics & Project Manager
Dale Kintop, Finance Accounting Manager
Heather Libretti, Marketing & Public Relations Manager
Laura Hutchinson, Administrative Assistant
BOARD OF DIRECTORS
Mike Smart, President
Cindy Mason, Vice President
Dennis McGovern, Treasurer
Chris Kilian, Secretary
John Boyd, Board Member
Marie Burgess-Rambosek, Board Member
Bob Cashell, Board Member
Dave Funk, Board Member
Geno Martini, Board Member
Ron Maxwell, Board Member
Russ Sheltra, Board Member
Joe Wyatt, Board Member
FOUNDATION BOARD OF DIRECTORS
Mike Smart, President
Cindy Mason, Vice President
Dennis McGovern, Treasurer
Chris Kilian, Secretary
Andrew Clinger, Foundation Board Member
Mike Pagni, Foundation Board Member
Scott Schellin, Foundation Board Member