Welcome to CityPlace

Welcome to CityPlace
• The opening of CityPlace fueled the revitalization of downtown West Palm
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Beach. This premiere destination features the warmth and architecture of a
beautiful Italian village with modern conveniences.
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Award-winning 72-acre complex designed in an exquisite Italian
architectural style
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600,000 square feet of world-class retail with more than 60 specialty stores
and a collection of 26 destination restaurants and bars
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20-screen Muvico IMAX cinema complex with stadium seating and gourmet
concessions
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600 private luxury residences
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The CityPlace Plaza featuring a $3.5 million “show fountain”
choreographed to music
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The Harriet Himmel Theater, an 11,000 square foot CityPlace Cultural Arts
Center
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An 18-story, 300,000 square foot Class-A office building adjacent to
CityPlace
Nestled in a vibrant cultural district - across from the Palm Beach County
Convention Center, walking distance from Clematis Street District, downtown
waterfront and Kravis Center for Performing Arts
Close to Palm Beach, Palm Beach International Airport and I-95
A vibrant year-round special events calendar
Audience
• Over seven million visitors annually
• Average guest spends 2+ hours per visit at CityPlace, far more than a
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typical national shopping center average
Visitors frequent CityPlace more than 3 times per month as a lifestyle
and entertainment destination for dining, shopping, going to movies,
browsing, strolling and relaxing
Average HHI of visitors to CityPlace is $131,100
59% female shoppers; 76% Caucasian
Affluent shoppers
Hip, young trendsetters
Business professionals
CityPlace Plaza
The Premier Entertainment Venue
• The one-acre CityPlace Plaza surrounds guest with the warmth of an intimate
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Italian town square featuring umbrella-covered tables facing an outdoor stage
area, illuminated by the spectacular CityPlace Fountain.
Beautifully bricked plaza with a covered performance stage
Capacity for thousands of guests
Elegant tented covering for special events
• CityPlace Fountain
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Over 2,500 square feet of water surface in this Las Vegas-style fountain
Extravagant performances of 186 arching, vertical, air burst and individually
activated jets of water choreographed to music, over 190 lights, and special
effects
Energy efficient LED lighting system
Event Partnerships at CityPlace
Partnership opportunities of CityPlace signature events:
•Tropical Thursdays – 6 p.m. – 9 p.m.
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Live entertainment on the Plaza featuring the sounds of the islands:
steel drums, latin, beach music, island, country and more
•The Palm Beach Post CityJams on Friday Night – 6 p.m. – 10 p.m.
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The ultimate outdoor Happy Hour destination with live 80’s cover bands
•CityPlace Saturday Night – 6 p.m.– 10 p.m.
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Rich variety of live music at CityPlace Plaza to delight every musical
taste
•First Friday Dinner Shows at The Harriet Himmel Theater
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Monthly shows feature a range of theatrical entertainment: Cabaret
Singers, Hypnotists and Female Impersonators to Jazz Musicians,
Polynesian Performance Troupes and Mind Readers
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The evening includes a dinner by Continental Catering
•Monthly Community Concerts in The Harriet Himmel Theater
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Crescendo Series (1st Tuesday of every month, October - April)
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Music for the Mind (3rd Tuesday of every month)
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JAMS Concerts (Jazz Arts Music Society of the Palm Beaches - 4th
Tuesday of every month) featuring national jazz artists
Partnership Benefits
• On-site presence
Stage and Plaza signage
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Logo projections on The Harriet Himmel Theater wall and on the Plaza
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Partner displays on the Plaza during events - acquisition tabling,
demonstrations, sampling, distribution of marketing materials and lead
generation
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Additional opportunities for partner provided signage throughout City Place
Inclusion in CityPlace advertising (valued at more than $500,000) in support of
the partnership - newspaper, online ads, email blasts, fliers at Guest Services
and in marketing sign holders
Opportunities for promotional partnerships with CityPlace tenants
VIP seating on the Plaza during events
Right to execute co-branded tie-in promotions - sweepstakes, contests,
gift with purchase, etc.
• Inclusion in Public Relations outreach to area residents and businesses
• The Harriet Himmel Theater events, complimentary or discounted tickets,
inclusion in show programs and additional brand presence in the theater
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Summary of Benefits and Proposal
• Partnership Benefits
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Presenting sponsor of CityPlace’s premier weekend entertainment events
year-round
Partnership and promotional opportunities with CityPlace restaurants and
retailers
On-site brand presence
Inclusion in all event marketing and advertising
Promotional branding and sampling opportunities
CityPlace Partnerships
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Jet Blue
Schumacher Automotive
WRMF No Snow Ball Concerts
Kravis Center for the Performing Arts
Dreyfoos School of the Arts
Junior League of the Palm Beaches
Boys and Girls Club
Palm Beach Convention and Visitors Bureau
Susan Koman Race for the Cure
Marathon of the Palm Beaches
Palm Beach Opera
Leadership Palm Beach County
American Red Cross
Barrett – Jackson Auto Auction
Lexus
American Cancer Society
West Palm Beach Police Athletic League
• And many more……