RTL Radiovermarktung Key Facts ma 2015 radio II english

Transcription

RVGpor(oliopresenta0on
mediaanalysis2015radioII
staAoninformaAon,rangesandstructures
includingpricesandCPT2016
1
RVGpor(olioIma2015radioII
09.02.16|©RTLRadiovermarktung
RTLRadiovermarktung
Contents
•  ChanneldepicAonincludingaudiencestructuresandreachesperhour
•  104.6RTL
•  105‘5Spreeradio
•  93,6JAMFM
2
3
4
10
15
•  ReachesinBerlinandCPToverviews,listenerperday
20
•  Timelines
•  BIKregionBerlin/Potsdam:reachesandCPToverviews,listenerperday
30
35
•  ReachesintotalandCPToverviews,listenerperday
•  TerritorialdistribuAonEasternBerlinandWesternBerlin
45
55
•  Averageage
56
•  Annex(prices,termsandcondiAons,orderprocessing)
•  Mediaanalysis-factsheet
57
64
RTLRadiovermarktung
Channeldepic0on
incl.audiencestructuresandreachesperhour
3
RTLRadiovermarktung
MarketleaderinBerlin
104.6RTL–simplyTHEHit-RadioofBerlin!
•  Since104.6RTLwasfoundedin1991ithasbeen
theradiostaAonforyoungpeopleinBerlinwho
aretheadverAsing-relevanttargetgroupintheage
of14to39aswellasintheageof14to49
•  DuetoextraordinarycompeAAonsandthemost
spectacularpromoAoninthecity,thereare
definitelyhappylistenerseveryday
•  „ArnounddieMorgencrew“isBerlinsfunniest
morningprogram.Theypresentnexttocrazy
audiencecampaignsandcomedysketchesthe
latestnewsaswellasthecurrentweather-and
trafficreports
ma1992-2015radioII,Berlin,averagehour06:00-18:00,Mondays-Saturdays.Fromma2011RadioI,Berlin,averagehour06:00-18:00,
Mondays-Fridays.Berlin/BrandenburgbasedradiostaAons.
4
RVGPor(olioIma2015RadioII
@rtl-radiovermarktung.de
104.6RTL–BerlinsHit-Radio
24yearssuccessfullyinBerlin!
•  StartedbroadcasAngon9thSeptember1991
•  Technicalranges:approximately4,9Mio.people
•  Frequencies:
•  UKW104,60MHz
•  cable104,05MHz
•  Finsterwalde:UKW88,0MHz
•  Elsterwerda:UKW89,5MHz
5
Widestaudiencereach
Berlin,10yearsplus
Listenerinthou.
1.250
1.030
1.000
862
788 761
750
500
681 671
568 566 554 547
502
478 441
401 387
250
337
335
267
183
1
0
ma2015radioII,reach-exploraAon,Mondays-Sundays,German-speakingpopulaAonaged10yearsplus,
Berlin/BrandenburgbasedradiostaAons.
6
RTLRadiovermarktung
audiencestructure104.6RTL
area:Berlin
in%
100
104.6RTL
Berlin
80
67
66
60
45
49
55
54
51
42
40
31
17 16
20
3 4
23
21
17
16
45
54
51
46
38
26
24 26
28
5 5
0
Gender
Ageinyears
Nethouseholdincome
ma2015radioII,averagehour06:00-18:00,Mondays-Sundays,German-speakingpopulaAonaged10yearsplus,
7
Reachesperhour
Berlin,10yearsplus,Mo-Fr
Listenerinthou.
200
173
150
135
135
114
100
96
78
92
95
102
87
110
99
87
91
59
50
29
22
12
9
5
0
ma2015radioII,averagehour06:00-18:00,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,
8
+
104.6RTLKeyFacts
•  Thenumber-oneradiostaAoninBerlin!
•  908.000listenersperday
•  maintargetgroup:14to49yearsold
•  averageage:40,2years
•  73%ofthelistenersareemployed
•  88%ofthelistenersarelivinginBerlinanditsenvirons
•  57%ofthe104.6RTL-householdspossess
morethan€2,500permonth
•  thelistenersstayanaverageof169minuteswith104.6RTL
•  Ø833.000PIpermonth(IVW,state:Oct.–Dec.2015)
•  147.329Facebook-friends(state:January2016)
ma2015radioII,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,Berlin/BrandenburgbasedradiostaAons.
9
105‘5Spreeradio
ThebestSongsofall0meandthebestoftoday!
•  105‘5Spreeradioplaysthe105‘5Spreeradio50/50Mix-ThebestsongsofallAmeandthe
bestoftoday!
•  Startyourdayrightwith„JochenTrusamMorgen“,ourGrimmeaward-winningmorning
show
•  Themorningteamissearchingforthrillingstoriesinyourdistrict,isanalyzingthelatest
developmentsworldwide,hasgotthebesthintsforyourperfectdayandplacesagreat
emphasisonyouropinion
•  AuthenAcally,informaAvely,entertaininglyandalwaysuptodate
•  Exclusivewithus:surroundinginformaAon,moreserviceandlistenercampaignswith
heart,mindandpassion
•  Thebiggestteamofreportersinthecitywillinformyoubeqerthewholeday
•  WeareTHEqualityradiostaAoninthecapitalforeveryonewhobetween30and59years
old
10
105‘5Spreeradio–THEqualityradiosta0oninBerlin
Profile
•  BroadcasAngsince:
•  Transmissionarea:
6thJune1995
Berlinandpartsof
Brandenburg
•  Maintargetgroup: 30to59years
11
•  Musicstyle:
•  Website:
Oldie-BasedAC
spreeradio.de
•  Technicalrange:
•  Frequencies:
ca.4,5Mio.listener
UKW105,5MHz
•  Berlincable:
103,0MHz
•  Brandenburgcable:
92,55MHz
Audiencestructure105‘5Spreeradio
area:Berlin
in%
100
105'5Spreeradio
Berlin
80
60
52 49
48
51
48
40
32
16
20
1
0
61
57
Gender
4
2
5
18 17
23
16 16
55
54
46
27
20
15
26 25 28
8
Ageinyears
Nethouseholdincome
12
Reachesperhour
Listenerinthou.
100
85
80
72
61
60
50
40
67
66
64
58
53
47
41
41
45
38
32
25
20
13
8
3
1
0
13
105‘5SpreeradioKeyFacts
•  105.5Spreeradioisthehigh-qualityradiostaAoninthe
capitalforeveryoneagedbetween30and59
•  54%ofthe105‘5Spreeradio-householdspossess
morethan2.500€permonth
•  thelistenersstayanaverageof158minuteswith
105‘5Spreeradio
14
93,6JAMFM
MUSICTOINSPIREYOU
•  93,6JAMFMinspirestheyoungandurbantargetgroupwithnewmusictrendsofthe
musicindustry
•  ThemoderatorssetnewtrendsinthecapitalduetoauthenAc,interacAve
communicaAon
•  Theytalkabouthighlightsfrommusic,fashionandlifestylefromallovertheworldand
introducethemtoBerlin
•  WithsympatheAcBerlinSlangtheyhavetheirfingersonthepulseoftheaudience
•  newEventsinthecity,concerts,clubsandlive-entertainmentcounttoJAMFMBerlin
aswellasthemorningprogramwithJohn&Rasheed
15
93,6JAMFM–MUSICTOINSPIREYOU
Profile
•  BroadcasAngsince:
•  Transmissionarea:
15.01.1994cable
26.03.2002antenna
Berlinanditssurrounding
area
•  Maintargetgroup: 14to29years
•  Musicstyle:
CHRRhythmic
16
•  Website:
•  Technicalrange:
www.jam.fm
4,6Mio.
•  Frequencies:
UKW93,6MHz
Audiencestructure93,6JAMFM
area:Berlin
in%
100
93,6JAMFM Berlin
89
80
69
67
60
55
49
45
54
51
42
40
41
16
20
3 4
8
17
21 16
46
38
33
26
56
54
22
21
26
23
28
8
5
0
Gender
Ageinyears
Nethouseholdincome
17
Reachperhour
Listenerinthou.
40
35
34
28
26
28
24
31
27
23
28
28
24
18
20
18
15
16
18
9
4
1
0
18
93,6JAMFMKeyFacts
•  Young.Trendy.Berlin.MUSICTOINSPIREYOU.
•  62%ofthe93,6JAMFM-householdspossess
morethan2.500€permonth
•  thelistenersstayonaverageof118minuteswith
93,6JAMFM
19
AreaBerlin
20
RTLRadiovermarktung
Berlin,10yearsplus
Listenerinthou.
120
110
100
80
60
71
65
58
40
20
0
52
48
44
42
31
30
30
30
28
28
27
24
22
17
14
0
ma2015radioII,reach-exploraAon,averagehour06:00-18:00,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,Berlin/
BrandenburgbasedradiostaAons.
21
RTLRadiovermarktung
Cost–Per-Thousand
Berlin,10yearsplus
2,90
KlassikRadioBerlin
4,10
radioBERLIN88,8
4,37
RadioParadiso
4,77
Berl.Rundfunk91.4
5,27
104.6RTL
5,32
105'5Spreeradio
5,94
94,3rs2
6,79
STARFM87.9
6,85
radioeins
6,96
93,6JAMFM
7,78
Inforadio
9,00
ENERGYBerlin
10,00
98.8KISSFM
10,47
RadioTEDDY
11,02
Ant.Brbg.
11,18
radioB2
12,42
Fritz
100,6FluxFM
BBRADIO
RadioCoqbus Noreachinthistargetgroup
14,29
0€
2€
4€
6€
8€
10€
12€
14€
16€
ma2015RadioII,Mondays-Fridays,average30-Sec.-Price,06:00-18:00,German-speakingpopulaAonaged10yearsplus,
Berlin/BrandenburgbasedradiostaAons.Pricesasperpricelists2016CPTcalculatedmanually.
22
18,93
18€
20€
RTLRadiovermarktung
Berlin,14to49years
Listenerinthou.
100
80
73
60
40
37
30
20
27
27
26
25
25
25
21
19
16
12
11
11
10
9
7
5
0
0
ma2015radioII,reach-exploraAon,averagehour06:00-18:00,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,
23
RTLRadiovermarktung
Cost-Per-Thousand
Berlin,14to49years
7,70
STARFM87.9
7,80
93,6JAMFM
7,95
104.6RTL
8,70
KlassikRadioBerlin
10,56
94,3rs2
10,68
RadioParadiso
10,80
ENERGYBerlin
11,48
Berl.Rundfunk91.4
11,88
radioeins
11,88
105'5Spreeradio
12,86
98.8KISSFM
13,22
RadioTEDDY
14,90
Fritz
18,18
100,6FluxFM
18,20
radioBERLIN88,8
20,10
Inforadio
radioB2
BBRADIO
Ant.Brbg.
24
38,00
48,18
69,29
0€
10€
20€
30€
40€
50€
60€
70€
ma2015RadioII,Mondays-Fridays,average30-Sec.-Price,06:00-18:00,German-speakingpopulaAonaged10yearsplus,Berlin/
BrandenburgbasedradiostaAons.Pricesasperpricelists2016,CPTcalculatedmanually.
. RVGpor(olioIma2015radioII
80€
RTLRadiovermarktung
Berlin,30to59years
Listenerinthou.
80
71
60
40
39
33
33
20
0
33
28
23
17
16
16
16
15
15
14
13
12
11
8
7
0
25
RTLRadiovermarktung
Cost-Per-Thousand
Berlin,30to59years
7,91€
KlassikRadioBerlin
8,01€
RadioParadiso
8,17€
104.6RTL
8,64€
94,3rs2
9,13€
radioeins
9,36€
105'5Spreeradio
9,39€
Berl.Rundfunk91.4
10,18€
STARFM87.9
12,66€
radioBERLIN88,8
13,00€
93,6JAMFM
14,78€
RadioTEDDY
16,88€
ENERGYBerlin
17,23€
Inforadio
98.8KISSFM
Fritz
100,6FluxFM
radioB2
Ant.Brbg.
BBRADIO
20,77€
23,28€
25,00€
27,14€
32,33€
33,13€
0€
5€
10€
15€
20€
25€
30€
ma2015radioII,Mondays-Fridays,average30-Sec.-Price,06:00-18:00,German-speakingpopulaAonaged10yearsplus,Berlin/
26
35€
RTLRadiovermarktung
Berlin,14to29years
Listenerinthou.
30
24
20
13
12
12
10
10
10
6
6
6
5
4
4
4
3
3
3
2
1
0
0
0
27
RTLRadiovermarktung
Cost-Per-Thousand
Berlin,14to29years
93,6JAMFM
STARFM87.9
ENERGYBerlin
104.6RTL
98.8KISSFM
KlassikRadioBerlin
Fritz
RadioParadiso
100,6FluxFM
105'5Spreeradio
Berl.Rundfunk91.4
94,3rs2
radioeins
RadioTEDDY
radioBERLIN88,8
Inforadio
BBRADIO
Ant.Brbg.
radioB2
RadioCoqbus
28
13,00€
21,92€
22,50€
24,17€
27,00€
29,00€
37,25€
48,07€
50,00€
51,46€
51,67€
57,00€
59,38€
62,81€
72,81€
80,42€
176,67€
485,00€
Noreachinthistargetgroup
0€
100€
200€
300€
400€
500€
. RVGpor(olioIma2015radioII
600€
RTLRadiovermarktung
Listenerperday
Berlin,10yearsplus
Listenerinthou.
750
566
500
367
354
304
250
303
276
243 236
230
204 202
193 186
184 167 159
149
0
104
76
0
ma2015radioII,reach-exploraAon,5-12:00am,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,
29
RTLRadiovermarktung
Timelines
30
RTLRadiovermarktung
Timeline5amto10am
Berlin,10yearsplus
Listenerinthou.
500
400
300
387
231
220 202
200
100
192 186
146
133
120 119 116 108
106
96
88
88
74
51
42
0
0
31
RTLRadiovermarktung
Timeline10amto2pm
Berlin,10yearsplus
Listenerinthou.
400
300
234
200
164
153
149
120 113
100
106
91
80
79
78
71
69
66
64
59
42
35
34
0
0
32
RTLRadiovermarktung
Timeline2pmto7pm
Berlin,10yearsplus
Listenerinthou.
400
300
200
293
189
159
154
100
137 131
126
122
101
99
97
90
87
84
76
70
69
59
37
0
0
33
RTLRadiovermarktung
Timeline7pmto12am
Berlin,10yearsplus
Listenerinthou.
400
300
200
100
64
53
51
48
46
43
43
41
40
35
30
27
23
21
19
18
15
0
0
ma2015RadioII,reach-extrapolaAon,averagehour06:00-18:00,Mondays-Fridays,German-speakingpopulaAonaged10yearsplus,
Berlin/BrandenburgbasedradiostaAons,InformaAonradioandAntenneBrandenburg.from6pmaswellasFritz,radioBERLIN88,8and
radioeinsfrom10pmonnoadverAsementspossible.
34
RTLRadiovermarktung
AreaBIKRegionBerlin/Potsdam
35
RTLRadiovermarktung
BIKRegionBerlin/Potsdam,10yearsplus
Listenerinthou.
200
161
150
100
92
88
80
50
0
77
71
69
60
56
44
44
41
39
34
34
33
27
24
18
0
36
RTLRadiovermarktung
Cost-Per-Thousand
2,64€
KlassikRadioBerlin
3,31€
radioBERLIN88,8
3,56€
RadioParadiso
3,60€
104.6RTL
3,88€
Berl.Rundfunk91.4
4,01€
105'5Spreeradio
4,13€
94,3rs2
4,75€
STARFM87.9
5,00€
93,6JAMFM
5,02€
radioeins
5,27€
Ant.Brbg.
5,88€
Inforadio
6,14€
ENERGYBerlin
RadioTEDDY
radioB2
98.8KISSFM
Fritz
BBRADIO
100,6FluxFM
7,39€
7,92€
7,94€
8,47€
9,46€
11,11€
0€
2€
4€
6€
8€
10€
37
12€
RTLRadiovermarktung
BIKRegionBerlin/Potsdam,14to49years
Listenerinthou.
150
106
100
52
50
43
38
0
38
38
34
34
31
28
27
23
20
16
16
15
11
11
7
0
38
RTLRadiovermarktung
Cost-Per-Thousand
5,47€
104.6RTL
5,48€
STARFM87.9
5,74€
93,6JAMFM
7,11€
ENERGYBerlin
7,50€
94,3rs2
7,91€
KlassikRadioBerlin
8,28€
radioeins
8,74€
RadioParadiso
8,97€
RadioTEDDY
9,08€
105'5Spreeradio
9,80€
Fritz
10,00€
98.8KISSFM
10,00€
Berl.Rundfunk91.4
12,50€
100,6FluxFM
14,56€
radioBERLIN88,8
15,08€
Inforadio
BBRADIO
radioB2
Ant.Brbg.
23,04€
27,14€
32,33€
0€
5€
10€
15€
20€
25€
30€
39
35€
RTLRadiovermarktung
Listenerinthou.
150
110
100
55
50
49
47
0
41
40
30
29
28
25
23
23
21
18
18
15
12
11
10
0
40
RTLRadiovermarktung
Cost-Per-Thousand
5,27€
104.6RTL
5,82€
94,3rs2
6,41€
RadioParadiso
6,48€
radioeins
6,57€
105'5Spreeradio
6,95€
STARFM87.9
7,25€
KlassikRadioBerlin
7,75€
Berl.Rundfunk91.4
9,29€
93,6JAMFM
10,04€
radioBERLIN88,8
10,05€
RadioTEDDY
11,74€
ENERGYBerlin
13,40€
Inforadio
15,00€
98.8KISSFM
16,17€
Ant.Brbg.
16,20€
Fritz
100,6FluxFM
BBRADIO
radioB2
18,18€
18,93€
19,00€
0€
5€
10€
15€
20€
41
RTLRadiovermarktung
Listenerinthou.
50
40
33
30
20
18
17
17
10
0
16
13
8
7
7
7
7
6
5
4
4
3
3
2
0
0
42
RTLRadiovermarktung
Cost-Per-Thousand
93,6JAMFM
ENERGYBerlin
STARFM87.9
104.6RTL
98.8KISSFM
Fritz
KlassikRadioBerlin
100,6FluxFM
94,3rs2
105'5Spreeradio
Berl.Rundfunk91.4
RadioParadiso
RadioTEDDY
radioeins
Inforadio
BBRADIO
radioBERLIN88,8
Ant.Brbg.
radioB2
RadioCoqbus
12,19€
15,00€
16,76€
17,58€
20,77€
21,91€
29,00€
33,33€
40,71€
44,11€
44,29€
48,07€
50,25€
50,89€
60,31€
66,25€
72,81€
161,67€
0€
20€
40€
60€
80€
100€
120€
140€
160€
43
180€
RTLRadiovermarktung
Listenerperday
Listenerinthou.
1.000
784
750
500
475
435 433 431
250
395
367
338
301 296 296
283 266
243 228
206 186
132 103
1
0
ma2015radioII,reach-exploraAon,05:00-24:00,German-speakingpopulaAonaged10yearsplus,Berlin/Brandenburgbasedradio
staAons.
44
RTLRadiovermarktung
TotalArea
45
RTLRadiovermarktung
Total,10yearsplus
Listenerinthou.
250
200
199
184
161
150
100
50
101 100
98
92
86
82
66
52
52
45
42
41
35
30
30
20
12
0
46
RTLRadiovermarktung
Cost-Per-Thousand
Total,10yearsplus
KlassikRadioBerlin
radioBERLIN88,8
104.6RTL
Berl.Rundfunk91.4
RadioParadiso
BBRADIO
94,3rs2
radioeins
105'5Spreeradio
Fritz
STARFM87.9
93,6JAMFM
Inforadio
ENERGYBerlin
RadioTEDDY
radioB2
98.8KISSFM
RadioCoqbus
100,6FluxFM
2,49€
2,91€
3,15€
3,16€
3,20€
3,29€
3,31€
3,53€
3,77€
4,05€
4,32€
4,33€
4,64€
5,19€
5,98€
6,33€
6,59€
8,67€
10,00€
0€
2€
4€
6€
8€
10€
47
12€
RTLRadiovermarktung
Total,14to49years
Listenerinthou.
140
122
120
100
80
77
73
60
40
20
64
56
47
44
40
38
38
36
33
33
22
20
17
11
11
9
6
0
48
RTLRadiovermarktung
Cost-Per-Thousand
Total,14to49Years
104.6RTL
Fritz
93,6JAMFM
STARFM87.9
radioeins
94,3rs2
ENERGYBerlin
BBRADIO
RadioTEDDY
KlassikRadioBerlin
105'5Spreeradio
98.8KISSFM
Berl.Rundfunk91.4
RadioParadiso
100,6FluxFM
Inforadio
Ant.Brbg.
radioBERLIN88,8
RadioCoqbus
4,75€
4,84€
4,88€
5,09€
5,57€
6,06€
6,14€
7,26€
7,61€
7,91€
8,13€
8,18€
8,61€
8,74€
11,76€
12,06€
12,76€
13,24€
17,33€
0€
2€
4€
6€
8€
10€
12€
14€
16€
18€
49
20€
RTLRadiovermarktung
Total,30to59years
Listenerinthou.
150
127
100
87
80
78
62
50
50
49
46
44
34
30
28
24
23
21
17
13
12
12
7
0
50
RTLRadiovermarktung
Cost-Per-Thousand
Total,30to59years
radioeins
104.6RTL
94,3rs2
RadioParadiso
BBRADIO
105'5Spreeradio
Ant.Brbg.
Berl.Rundfunk91.4
STARFM87.9
KlassikRadioBerlin
Fritz
93,6JAMFM
RadioTEDDY
radioBERLIN88,8
ENERGYBerlin
Inforadio
98.8KISSFM
radioB2
RadioCoqbus
4,45€
4,57€
4,60€
5,65€
6,09€
6,18€
6,22€
6,33€
6,48€
7,25€
8,10€
8,13€
8,38€
8,57€
9,64€
10,49€
12,86€
14,62€
14,86€
0€
2€
4€
6€
8€
10€
12€
14€
51
16€
RTLRadiovermarktung
Total,14to29years
Listenerinthou.
50
40
37
37
30
21
20
21
10
20
19
15
10
9
9
8
7
7
5
5
4
4
3
2
0
0
52
RTLRadiovermarktung
Cost-Per-Thousand
Total,14to29years
9,75€
93,6JAMFM
10,07€
Fritz
12,86€
ENERGYBerlin
15,00€
STARFM87.9
15,68€
104.6RTL
18,00€
98.8KISSFM
21,75€
KlassikRadioBerlin
25,24€
BBRADIO
28,57€
100,6FluxFM
31,67€
94,3rs2
32,04€
RadioParadiso
35,63€
radioeins
38,59€
105'5Spreeradio
44,29€
Berl.Rundfunk91.4
48,25€
Inforadio
50,25€
RadioTEDDY
52,00€
RadioCoqbus
53,89€
Ant.Brbg.
radioBERLIN88,8
radioB2 Noreachinthistargetgroup
72,81€
0€
10€
20€
30€
40€
50€
60€
70€
53
80€
RTLRadiovermarktung
Listenerperday
Total,10yearsplus
Listenerinthou.
1.000
921
908
804
750
500
250
605 597
546
525 504
429 405
354
351
309
292 278
217 216
146 123
0
ma2015radioII,reach-exploraAon,05:00-24:00,German-speakingpopulaAonaged10yearsplus,Berlin/Brandenburgbasedradio
staAons.
54
RTLRadiovermarktung
Territorialdistribu0on
EasternandWesternBerlin
20
0
44,8
55,2
45,3
54,7
48,3
51,7
51,9
48,1
52,3
47,7
53,5
46,5
54,4
45,6
48,6
51,4
Base
WesternBerlin:59,2%
EasternBerlin:40,8%
EasternBerlin
55,2
44,8
57,3
55,3
44,7
40,0
39,6
38,5
35,8
29,0
27,2
26,1
40
24,0
60
42,7
60,0
60,4
61,5
64,2
71,0
72,8
WesternBerlin
73,9
80
76,0
in%
100
ma2015radioII,territorystructure,reach-exploraAon,averagehour06:00-18:00,Mondays-Fridays,German-speakingpopulaAon
aged10yearsplus,Berlin/BrandenburgbasedradiostaAons,AreaBerlin.
55
RTLRadiovermarktung
AverageAge
Total,10yearsplus
Age
70
60
50
40
30
29,3
31,5 31,8
35,5 36,2
33,4 34,1
40,2
46,3 47,8 48,2
44,8
43,1
50,8
57,5 58,5
56,1
53,2 54,2
61,7
20
10
0
ma2015radioII,averageage(reachperday),Mondays-Sundays,German-speakingpopulaAonaged10yearsplus,
56
RTLRadiovermarktung
Pricesandterms&condi0on
57
RTLRadiovermarktung
Prices2016
MondaystoFridays
Time
€/1Sec. €/30Sec.
Reachin
thou.
Saturdays
€/1Sec. €/30Sec.
Spotlengthindex
Spotlength
Index
1-15Sec.
110
16-24Sec.
106
25-34Sec.
100
from35Sec.
95
Sundays
Reachin
thou.
€/1Sec. €/30Sec.
5-6am
6-7am
7-8am
8-9am
9-10am
10-11am
11-12am
12-1pm
1-2pm
2-3pm
3-4pm
4-5pm
5-6pm
6-7pm
7-8pm
8-9pm
9-10pm
10-11pm
11-12pm
17,50€
28,00€
33,00€
30,00€
24,00€
15,00€
13,00€
13,00€
13,00€
15,00€
15,00€
16,50€
16,50€
14,00€
9,00€
5,00€
5,00€
5,00€
4,00€
525,00€
840,00€
990,00€
900,00€
720,00€
450,00€
390,00€
390,00€
390,00€
450,00€
450,00€
495,00€
495,00€
420,00€
270,00€
150,00€
150,00€
150,00€
120,00€
139
235
273
214
183
167
150
162
158
189
171
145
144
100
48
35
19
18
7
3,00€
3,00€
7,00€
20,00€
27,00€
24,00€
23,00€
16,00€
11,00€
7,00€
5,00€
4,50€
4,50€
4,00€
4,00€
4,00€
3,00€
3,00€
3,00€
90,00€
90,00€
210,00€
600,00€
810,00€
720,00€
690,00€
480,00€
330,00€
210,00€
150,00€
135,00€
135,00€
120,00€
120,00€
120,00€
90,00€
90,00€
90,00€
25
112
187
285
280
225
250
209
247
166
174
157
166
147
129
31
63
27
29
3,00€
3,50€
6,00€
14,00€
19,00€
19,00€
15,00€
8,00€
8,00€
8,00€
6,00€
5,00€
5,00€
4,00€
4,00€
4,00€
3,00€
3,00€
3,00€
Ø6-18:00
19,33€
580,00€ 184
12,67€
380,00€ 207
9,71€
90,00€
105,00€
180,00€
420,00€
570,00€
570,00€
450,00€
240,00€
240,00€
240,00€
180,00€
150,00€
150,00€
120,00€
120,00€
120,00€
90,00€
90,00€
90,00€
Reachin
thou.
29
52
58
107
168
144
93
109
82
103
137
100
126
50
27
28
33
18
12
291,25€ 109
Discountstaggerp.a.
Seconds
in%
from700Sec.
1,50%
from1.000Sec.
2,00%
from1.500Sec.
3,00%
from2.000Sec.
4,00%
from3.000Sec.
5,00%
from6.000Sec.
7,50%
from9.000Sec.
10,00%
from12.000Sec.
12,50%
from15.000Sec.
15,00%
CommercialProduc0on
Pricesonrequest
All prices may be subject to agency commission and are stated excluding VAT. All prices shown are based on the price segment Index 100. Prices are calculated
individuallyonthebasisofcommerciallengthinaccordancewiththecommerciallengthindex.Theaveragepricesshownarenotanofficialpricelistelementandare
merelyaservice.ma2015RadioI,German-speakingpopulaAonaged10yearsplus.Netreach.
58
RTLRadiovermarktung
Prices2016
MondaystoFridays
Time
€/1Sec. €/30Sec.
Reachin
thou.
Saturdays
€/1Sec. €/30Sec.
5-6am
6-7am
7-8am
8-9am
9-10am
10-11am
11-12am
12-1pm
1-2pm
2-3pm
3-4pm
4-5pm
5-6pm
6-7pm
7-8pm
8-9pm
9-10pm
10-11pm
11-12pm
5,00€
15,50€
17,00€
18,50€
13,00€
9,00€
8,00€
8,00€
7,00€
7,00€
7,00€
7,00€
6,50€
6,50€
6,00€
4,50€
3,00€
2,00€
2,00€
150,00€
465,00€
510,00€
555,00€
390,00€
270,00€
240,00€
240,00€
210,00€
210,00€
210,00€
210,00€
195,00€
195,00€
180,00€
135,00€
90,00€
60,00€
60,00€
33
76
82
113
99
93
89
96
78
78
65
52
56
47
38
16
11
4
1
3,00€
3,00€
6,00€
13,00€
15,00€
16,00€
11,00€
7,50€
5,00€
4,00€
3,50€
3,00€
3,00€
3,00€
3,00€
2,00€
2,00€
2,00€
2,00€
Ø6-18:00
10,29€
308,75€ 82
7,50€
90,00€
90,00€
180,00€
390,00€
450,00€
480,00€
330,00€
225,00€
150,00€
120,00€
105,00€
90,00€
90,00€
90,00€
90,00€
60,00€
60,00€
60,00€
60,00€
Spotlengthindex
Spotlength
Index
1-15Sec.
110
16-24Sec.
106
25-34Sec.
100
from35Sec.
95
Sundays
Reachin
thou.
€/1Sec. €/30Sec.
3
23
49
58
58
66
48
45
30
26
21
17
15
17
20
3
5
2
10
2,00€
2,00€
5,00€
10,00€
11,00€
10,00€
10,00€
8,00€
5,00€
5,00€
3,50€
3,50€
3,00€
3,00€
3,00€
2,00€
2,00€
2,00€
2,00€
225,00€ 40
6,33€
60,00€
60,00€
150,00€
300,00€
330,00€
300,00€
300,00€
240,00€
150,00€
150,00€
105,00€
105,00€
90,00€
90,00€
90,00€
60,00€
60,00€
60,00€
60,00€
Reachin
thou.
4
10
32
73
89
49
42
47
32
22
28
28
24
21
9
10
11
5
9
190,00€ 41
Discountstaggerp.a.
Seconds
in%
from700Sec.
1,50%
from1.000Sec.
2,00%
from1.500Sec.
3,00%
from2.000Sec.
4,00%
from3.000Sec.
5,00%
from6.000Sec.
7,50%
from9.000Sec.
10,00%
from12.000Sec.
12,50%
from15.000Sec.
15,00%
CommercialProduc0on
Pricesonrequest
Index 100. Prices are calculated
All prices may be subject to agency commission and are stated excluding VAT. All prices shown are based on the price segment
59
RTLRadiovermarktung
Prices2016
MondaystoFridays
Time
€/1Sec. €/30Sec.
Reachin
thou.
Saturdays
€/1Sec. €/30Sec.
Spotlengthindex
Spotlength
Index
1-15Sec.
110
16-24Sec.
106
25-34Sec.
100
from35Sec.
95
Sundays
Reachin
thou.
€/1Sec. €/30Sec.
Reachin
thou.
5-6am
6-7am
7-8am
8-9am
9-10am
10-11am
11-12am
12-1pm
1-2pm
2-3pm
3-4pm
4-5pm
5-6pm
6-7m
7-8pm
8-9pm
9-10pm
10-11pm
11-12pm
3,00€
6,50€
8,50€
8,00€
6,50€
6,00€
6,00€
6,00€
6,00€
6,00€
6,50€
6,50€
5,50€
5,50€
3,50€
3,50€
3,00€
2,00€
1,50€
90,00€
195,00€
255,00€
240,00€
195,00€
180,00€
180,00€
180,00€
180,00€
180,00€
195,00€
195,00€
165,00€
165,00€
105,00€
105,00€
90,00€
60,00€
45,00€
13
52
56
43
39
36
42
48
41
44
49
48
33
32
24
25
30
6
1
1,50€
3,00€
4,00€
6,00€
7,00€
7,00€
7,00€
7,00€
6,00€
3,50€
3,00€
3,00€
2,00€
2,00€
2,00€
1,50€
1,50€
1,50€
1,50€
45,00€
90,00€
120,00€
180,00€
210,00€
210,00€
210,00€
210,00€
180,00€
105,00€
90,00€
90,00€
60,00€
60,00€
60,00€
45,00€
45,00€
45,00€
45,00€
2
11
11
17
18
24
12
31
20
19
15
25
12
9
11
9
9
4
9
1,50€
3,00€
4,00€
6,00€
7,00€
7,00€
7,00€
7,00€
6,00€
3,50€
3,00€
3,00€
2,00€
2,00€
2,00€
1,50€
1,50€
1,50€
1,50€
45,00€
90,00€
120,00€
180,00€
210,00€
210,00€
210,00€
210,00€
180,00€
105,00€
90,00€
90,00€
60,00€
60,00€
60,00€
45,00€
45,00€
45,00€
45,00€
6
15
14
18
32
41
52
54
49
33
25
24
30
31
17
14
27
5
15
Ø6-18:00
6,50€
195,00€ 45
4,88€
146,25€ 20
4,88€
146,25€ 33
Discountstaggerp.a.
Seconds
in%
from700Sec.
1,50%
from1.000Sec.
2,00%
from1.500Sec.
3,00%
from2.000Sec.
4,00%
from3.000Sec.
5,00%
from6.000Sec.
7,50%
from9.000Sec.
10,00%
from12.000Sec.
12,50%
from15.000Sec.
15,00%
CommercialProduc0on
Pricesonrequest
All prices may be subject to agency commission and are stated excluding VAT. All prices shown are based on the price segment Index 100. Prices are calculated
60
RTLRadiovermarktung
Successispredictable
61
Spotcircuit
SpecialAdver>sing
Patronage
• Tandem-Spot
• Triple-Spot
• Info-Spot
Bookingofacommercial
dependingonseconds.
Placementwillbeinpod.
Suitablefor:
• Saleofacertain
product
• Increaseof
adverAsementpressure
• IncreaseofaqenAon
duetodesignfeatures
e.g.
• Live-ModeraAon
• Sponsoringofa
compeAAon
Companyand/orproduct
willbemenAonedin
programcontext.
Suitablefor:
• Specialcampaign/
opening
• Increaseproduct
interest
e.g.
• Weatherpatronage
• Trafficpatronage
• individualShows
Sponsorwillbe
menAonedineditorial
partoftheshowand
thereforeoutsidethe
pod.
Suitablefor:
• Increaseofprominence
Events
e.g.
• StageatPOS
• WorldChildren’sDay
• IFA
• StarsforFreeetc.
Visibilityon-siteor
integraAoninthestage
programofanexternal
event.
Suitablefor:
• AddressgeneraAon
• ImageposiAoning
Online
e.g.
• Superbanner
• Skyscraper
• TwiqerADetc.
IntegraAonoftheclient
eitheronthepersonal
staAonwebsitewith
classicaladverAsements
orineditorial
surrounding.
Suitablefor:
• VisualizaAonofyour
OnAir-campaign
• Traffic-increaseonyour
websiteduetolinking
RTLRadiovermarktung
Orderprocessing
1.Prices
Thepricesaresetinseparatepricelists.Thesepricesdo
not include VAT, which is charged addiAonally and
separately.
2.Discounts
Thediscountsstatedonthecurrentlyapplicablepricelist
are applied to the total invoice amount. Basis for the
calculaAon is the sum total of the order for adverAsing
broadcasAng and for the realizaAon of internet
adverAsinginonecalendaryear.Specialgroupdiscounts
must be confirmed in wriAng by RTL Radiovermarktung
GmbH; group discounts only apply for the duraAon of
group affiliaAon. Group discounts are applied in
accordancewiththeclient'sgroupstatuson1Januaryof
thecalendaryearinwhichtheorderwasplaced.
ment schedule that contains informaAon about the
adverAser, the product/image, the length of the
commercial, a script of the text and all other informaAon
needed for the payment of fees potenAally due to GEMA
or any other society charged with the management of
reproducAonrights.Inthecourseofplacingtheorder,the
clientshallprovidetherespecAveinformaAon,i.e.whether
the commercial contains elements that are subject to
copyrightandmaythereforeaqractsuchfees.Shouldthe
clientrefrainfromdoingto,theywillbeliableforanysuch
fees.TheclientagreestoindemnifyRTLRadiovermarktung
GmbH against any claims by GEMA or any other such
socieAes.
5.2 Any changes to the image to be broadcasted or
rescheduling on the part of the client require the prior
agreement of RTL Radiovermarktung GmbH. For evidence
purposes, any such amendments must be recorded in
wriAng.
3.Orderacceptance
Orders should be submiqed no later than 5 days before thefirstbroadcast.ExcepAonsmaybemadesubsequent PleasesubmitalladverAsementdocumentsanddatato:
toprioragreement.
RTLRadiovermarktungGmbH
DisposiAon
4.Applicabilityofourtermsandcondi0ons
AllordersaresubjecttothegeneraltermsandcondiAons Kurfürstendamm207-208
of RTL Radiovermarktung GmbH. All changes or 10719Berlin,Germany
amendmentstothecontractincludingotheragreements [email protected].
and amendments to this provision shall be effected in 6.Datasubmissionforonlineadver0sements
wriAng for reasons of evidence. There are no verbal 5.1 The client is responsible for the Amely delivery of the
agreements.
digital material. The following formats are accepted for
5.Documentsanddatatobesubmidedforbroadcas0ng publicaAon:GIF,JPGorFlash(without
5.1TheclientisresponsiblefortheAmelydeliveryofthe audio),maximumdatavolume15kB.Theimagesmustbe
audio tapes and texts. BroadcasAng requirements: One submiqed to RTL Radiovermarktung GmbH at the latest 3
mp3 (256 kB/s) or wav file; prepared including Ames, daysbeforepublicaAon.AnychangestotheadverAsement
orreschedulingonthepartoftheclientrequiretheprior
imageinstrucAonsandGEMAinformaAon.
TheimageinstrucAonmustbesubmiqednolaterthan3 agreementofRTLRadiovermarktung
days before the broadcasAng date. Audio media with a GmbH.Forevidencepurposes,anysuchamendmentsmust
ready-for-broadcast recording of the pre-produced berecordedinwriAng.
commercialmustbesubmiqedaccompaniedbyaplace- PleasesubmitalladverAsementdocumentsanddatato:
62
DisposiAon
Kurfürstendamm207-208
10719Berlin,Germany
[email protected].
7.Rescheduling
Any rescheduling must be requested 14 days before the
broadcasAngdate,atthelatest.
8.Paymentterms
Invoices will be generated including the respecAvely
applicable VAT rate. PublicaAons will be charged on a
monthlybasis.Allinvoicesarepayablewithin14daysofthe
invoice date and the broadcast/ placement. A 2% cash
discount is granted for all payments credited to the RTL
Radiovermarktung GmbH account within 10 days of the
invoicedate.A3%discountisgrantedtoclientspaybydirect
debit mandate. RTL Radiovermarktung GmbH reserves the
right to ask for an appropriate deposit on a case by case
basis.
9.Agencycommission
AdverAsing agencies or PR agents receive an agency
commissionamounAngto15%ofthenetinvoiceamount,i.e.
on the total invoice amount excluding VAT and on the
discounted amount excluding any cash discount, provided
they act as adverAsing consultants on behalf of a client and
can present evidence of having been commissioned to
providesuchaservice.Shouldthediscountchangeduetoan
addiAonalbookingoracancellaAon,theagencycommission
is recalculated; the adjustment is carried out in the form of
paymentorcredit.
Address:
Kudamm-Karree
Kurfürstendamm207-208
10719Berlin,Germany
RTLRadiovermarktung
Generaltermsandcondi0ons
Generaltermsandcondi0ons
RTLRadiovermarktungGmbHactsasanagentforadverAsementordersfortheradioprogrambroadcastby
the channel/s shown on the price list. Should this price list also include adverAsing opportuniAes on the
channel's/channels'onlinepresence,RTLRadiovermarktungGmbHalsoactsasanagentforadverAsement
orders for this online presence. AdverAsement orders may be placed for individual channels, or for a
combinaAonofchannels(mulA-orders).TheyaresubjecttothefollowinggeneraltermsandcondiAons.
1.Scopeofapplica0on
1.1AllordersandservicesarecarriedoutonlyonthebasisofthesetermsandcondiAons.Thisalsoapplies
tosubsequentorrepeatorders,irrespecAveofwhetherthesetermsandcondiAonsareexplicitlyreferredto
againinthecourseofthesubsequentorrepeattransacAon.1.2Anycontradictory
client terms and condiAons shall not be included in this contract unless RTL Radiovermarktung GmbH
explicitlyconfirmstheiracceptance.TheprovisionofservicesonthepartofRTLRadiovermarktungGmbH
doesnotequalacceptanceofanyoftheclient'stermsandcondiAons.
2.Offerandconclusionofcontract
2.1AllRTLRadiovermarktungGmbHoffersarealwaysnon-binding,i.e.theyaremerelyan
invitaAon to the client to place an order. The contract is subsequently concluded through RTL
Radiovermarktung GmbH's acceptance of the client's order in wriqen or electronic form (order
confirmaAon).ThecontractcontainsinformaAonabouttheclient,theadverAser,thebookingvolume,the
commerciallengthandusuallytheadverAsingAmes(radio)orplacementandplacementduraAon(online).
NoguaranteeofcompeAtorexclusioncanbegiventotheclient.Thecontractshallbeconcludedatthepoint
of order confirmaAon in wriqen or in electronic form to the extent specified in the order even if the
adverAsementplacementdetailshavenotbeenagreedyet.RTLRadiovermarktungGmbHwilldeterminethe
adverAsement placement in consultaAon with the client or otherwise at its discreAon under the greatest
possibleconsideraAonoftheclient'sinterests.
2.2 Co-branded/collecAve adverAsing must be agreed in wriAng and shall enAtle RTL Radiovermarktung
GmbH to charge an appropriate addiAonal fee for co-branded/collecAve adverAsing. 2.3 The "Order
ProcessingProvisions"arepartofthecontractforeveryorder.
3.Ordersplacedbyagencies
3.1 Agencies handling or ordering the placement on behalf of a client shall only be enAtled to deduct the
usual agency commission in the course of invoice seqlement a|er they have provided evidence of their
respecAvebrief(e.g.registerexcerpt,copyofbusinessregistraAonetc.).
3.2 Agency orders will only be accepted if they are placed on behalf of precisely named adverAsers. RTL
RadiovermarktungGmbHshallbeenAtledtodemandproofofmandatefromtheadverAsingagency.Upon
order placement, the adverAsing agency assigns all claims against the client arising from the adverAsing
contract to RTL Radiovermarktung GmbH in as far as they are the subject of the respecAve order. This
assignment shall apply up to the amount due from the client to RTL Radiovermarktung GmbH and arising
from the order. RTL Radiovermarktung GmbH accepts this assignment. In as far as the amounts assigned
exceedtheamountsduetoRTLRadiovermarktungGmbH,RTLRadiovermarktungGmbHshallreassignthese
amounts.RTLRadiovermarktungGmbHshallbeenAtledtoinformtheadverAsingagencyclientaboutthese
assignmentsiftheinvoiceremainsunpaidwithinonemonthoftheduedate.
4.Righttocancel
With the confirmaAon as described in no. 2, the adverAsing order is considered a confirmed order and
becomes binding for the client. Any cancellaAon or early terminaAon of the contract requires the explicit
agreement of RTL Radiovermarktung GmbH in wriAng. RTL Radiovermarktung GmbH shall be free to
withhold approval. In any case, a potenAal approval always requires the client's intenAon to cancel or
withdrawfromthecontracttobesubmiqedinwriAngatlatest4weeksbeforehand,or8weeksbeforehand
forspecialformsofadverAsing.Thisdeadlineshallapplyfromthedateofthecampaignstart.
5.Refusalofbroadcas0ngorders
RTL Radiovermarktung GmbH reserves the right to refuse to broadcast the adverAsement – including
individualcommercials–evensubsequenttotheconclusionofthecontractduetoitsorigin,content,form,
frequentrepeatsoritstechnicalqualityinaccordancewithstandardjusAfiedbasicprinciples;ifitscontent
does not comply with the law or if the broadcasAng of the adverAsement is inacceptable to RTL
Radiovermarktung GmbH due to immoral or other offensive content. In these cases, the client shall be
enAtledtoareturnofthefullpriceasdetailedinno.6.Theclient'srighttofurthercompensaAonishereby
explicitlyexcluded.TheclientshallbeenAtledtobeinformedaboutthereasonsfortherefusal.Inasfaras
individualadverAsementsarisingfromthecontractconAnuetobebroadcast,theclientmustpayforthese.
63
6.Basicprice
6.1ThebasicpriceistheremuneraAonforbroadcasAngthecommercial,orfortheplacementoftheother
forms of adverAsing as per the currently applicable price list. Any producAon costs and other expenses
resultantfromanaddiAonallyorderedcommercialproducedbyRTLRadiovermarktungGmbHarecharged
separately and the client is always liable for these. 6.2 The calculaAon of the respecAve radio broadcast's
second price is based on the Ame determined by RTL Radiovermarktung GmbH during the broadcast. The
minimumcommerciallengthis15seconds.
7.Orderprocessing0meframe
Ordersareprocessedwithinoneyear.Thecontractualyearequalsthecalendaryear.
8.Pressregula0ons,an0-trustandcopyrightresponsibili0es
8.1IntherelaAonshipwithRTLRadiovermarktungGmbHanditspartners,theclientbearssoleresponsibility
for the broadcast adverAsement, parAcularly in terms of compliance with German press regulaAons, anAtrustandcopyrightlaw.Theclientshallconfirminthecourseoftheiracceptanceofthegeneraltermsand
condiAonsonorderplacementwhethertheyhavepurchasedallrightstouserequiredforbroadcasAngor
online publicaAon or for the use in any other media from the owners of the copyright, any ancillary
intellectualpropertyrightsoranyotherrightspertainingtotheaudiotapes,adverAsingmaterialsorother
documentsanddatatobebroadcast.
8.2 The client indemnifies RTL Radiovermarktung GmbH from all third party claims resultant from any
infringement of the rights detailed in number 8.1, parAcularly non-compliance with German press
regulaAonsandinfringementofanA-trustandcopyrightlaw.
9.Documents,dataandothermaterialsubmidedforbroadcas0ng
9.1TheclientagreestosubmitproperbroadcasAngoradverAsementdocuments,dataandothermaterials
fortherespecAvebroadcastsingoodAme.ThesemustbesubmiqedtoRTLRadiovermarktungGmbHatthe
latest 3 days before broadcast or publicaAon. Please refer to the order processing provisions for more
detailedinformaAon.
9.2 If adverAsing placements are not broadcast or broadcast incorrectly due to the late, incomplete or
wronglymarkedsubmissionofdocuments,texts,broadcasAngcopiesorready-to-placecopies,theclientwill
sAll be charged the agreed broadcasAng or placement Ame. In individual cases, the onus shall be on the
clienttoprovethatthedamagessustainedareinfactlowerornon-existent.RTLRadiovermarktungGmbH
herebyguaranteesthattheclientshallbeinformedimmediatelyifanybroadcasAngdataordocumentsor
adverAsing material submiqed is unserviceable or does not comply with the provisions made in this
contract,includinganexplanaAonofthereason.
10.Reten0onobliga0on
RTL Radiovermarktung GmbH's obligaAon to retain documents, audio tapes and any other storage media
ends as soon as these have been transferred/copied. The client is obliged to collect the aforemenAoned
documents,dataandmediaifaskedtodosobyRTLRadiovermarktungGmbH.Theclientmayaskforthe
aforemenAoneddocuments,dataandmediatobereturnedbypostattheclient'sriskandcost.Shouldthe
clientfailtocollecttheaforemenAoneddocuments,dataandmediawithinaperiodof2weeks,orfailto
state their intent regarding these, RTL Radiovermarktung GmbH shall have the right to destroy these
documents,dataandmedia.TheaboveprovisionsalsoapplytobroadcasAngoradverAsingdocuments,data
andmedia.
11.Broadcas0ng0mes
Ifatallpossible,theagreedbroadcasAngAmesshallbeadhereto,althoughaguaranteethatthebroadcast
will take place on certain days, at certain Ames and in a certain sequence cannot be given. RTL
Radiovermarktung GmbH reserves the right to make changes within the same broadcasAng Ame/price
segment.
12.Schedulechanges
12.1ShouldanadverAsementfailtobebroadcastdueforschedule,contentortechnicalreasonsorforce
majeure,industrialacAonorlegislaAon,itwillbebroadcastearlierorlater,ifatallpossible.Theclientshall
beinformedofthisunlessthechangeisamajorone(sameAme/pricesegment).
12.2IftheadverAsementcannotbebroadcasterearlierorlater,theclientshallbeenAtledtoareturnofthe
basic price as detailed in no. 6. Any further claims for compensaAon on the part of the client shall be
excepted, provided RTL Radiovermarktung GmbH is not responsible for the cancellaAon of the broadcast/
placement.
13.Billing/payments
13.1AllinvoiceswillbebasedontherespecAvelyapplicablepricelist.Thepricesstatedthereinarenetof
VAT.ClientsregisteredforVATmustpayVATattherateapplicableonthedateoftheinvoice.
13.2 All client payments must be credited to the account stated on the invoice only. 13.3 Accounts
receivable may only be offset against accounts payable by RTL Radiovermarktung GmbH if RTL
RadiovermarktungGmbHhasagreedtothisoriftherighttodosohasbeenestablishedbylaw.Corporate
clientsshallhavenorightoflien.
13.4AdverAsementplacementsarechargedonamonthlybasisforthebroadcasAngmonth.Allinvoicesare
payable in full within 14 days of the invoice date and the broadcast/ placement. A 2% cash discount is
grantedforallpaymentscreditedtotheRTLRadiovermarktungGmbHaccountswithin10daysoftheinvoice
date. A 3% discount is granted to clients for cash in advance payments or clients paying by direct debit
mandate.Thecashdiscountwillgenerallyonlybegrantedifaclienthasfirstseqledallinvoicesoutstanding
forpreviousadverAsementordersandduetoRTLRadiovermarktungGmbHaspernumber2.Creditnotes
must be taken into account and offset when calculaAng the cash discount applicable to the respecAve
paymentforinvoices.
13.5 RTL Radiovermarktung GmbH reserves the right to ask for an appropriate deposit on a case by case
basis, especially from new clients. Within the term of the order for adverAsement placement, RTL
Radiovermarktung GmbH shall be enAtled to make the broadcasAng of addiAonal commercials, the
publicaAon of online adverAsements or any others services dependent on appropriate advance payments
irrespecAve of any originally agreed due date in the event of serious indicaAons jusAfying the assumpAon
thattheclient'sabilitytopayisnotornotfullyguaranteed.
13.6LatepaymentshallenAtleRTLRadiovermarktungGmbHtodelayorcancelorderfulfilment;thisshall
notenAtletheclienttoanyformofcompensaAon.Theclientshallbeliableforanydamagessustainedby
RTLRadiovermarktungGmbHfromlatepaymentasperthelegalregulaAons.RTLRadiovermarktungGmbH
reservestherighttochargetheclientforanydamagessustainedduetobroadcastcancellaAon.
13.7ChecksandpromissorynotesaregenerallyonlyacceptedcondiAonally.Theclientshallbeliableforall
bankchargesorothertransfercostsresultantfromthedebtseqlement.
14.Pricechanges
14.1ThepricelistsaresubjecttochangeatanyAme,parAcularlyduetoaudiencereachvariaAons.
14.2 For agreed and confirmed adverAsing orders, any price changes shall only be effecAve for corporate
clients if RTL Radiovermarktung GmbH has informed said client of this price change at least one month
beforetheadverAsementplacementandtheclientdoesnotobjectwithin2weeks.Intheeventofaprice
increase,theclientshallhavetherighttowithdrawfromthecontract;RTLRadiovermarktungGmbHmust
beinformedofthisintenAoninwriAngwithintheperiodstatedabove.Forcontractsinvolvingaconsumer,a
price increase becomes effecAve if the consumer does not withdraw from the contract within 2 weeks of
beinginformedofthispriceincreasebyRTLRadiovermarktungGmbH,andfulfilmentisscheduledforatthe
earliestfourmonthssubsequenttocontractconclusion.
15.Latefulfilment,guarantee,liability
RTL Radiovermarktung GmbH guarantees that the audio adverAsement will be broadcast as agreed. Any
complaintsmustbemadewithin4weeksofthedateofbroadcast.Intheeventofafailuretobroadcastor
tobroadcastasagreed,RTLRadiovermarktungGmbHshalliniAallyhavetherighttofacilitateareplacement
broadcasttotheextenttheadverAsingpurposehasbeenimpairedatitsdiscreAon.Intheeventofanonacceptablereplacementbroadcastoranequallyimpropersecondbroadcastora|erareasonabletermset
by the client has expired, the client shall be enAtled to ask for a price reducAon or cancel the order. RTL
RadiovermarktungGmbHshallnotbeliableforordinarynegligencebeyonditsbasiccontractualobligaAons.
This shall not apply to culpable damage in connecAon with injury to life, limb or health. In as far as the
liabilityforordinarynegligencesAllapplies,itshallbelimitedinthecaseofcorporateclientstoforeseeable
damagesirrespecAveoftheunlimitedliabilityforintentandgrossnegligence.Intheeventoflatefulfilment
by RTL Radiovermarktung GmbH or an impossibility of fulfilment caused by RTL Radiovermarktung GmbH,
the client shall be enAtled to revoke the order in accordance with the law. The aforemenAoned liability
regulaAons respecAvely apply to compensaAon claims due to late fulfilment or the impossibility of
fulfilment.
16.Miscellaneous
Any amendments or addiAons to this contract, including other agreements and amendments to this
provisionshallbeeffectedinwriAngforreasonsofevidence.Therearenoverbalagreements.
16.2 German law shall apply. 16.3 Berlin shall be the agreed place of jurisdicAon for contracts concluded
with registered businesses, legal enAAes under public law or public sector funds. In addiAon, RTL
RadiovermarktungGmbHmaylodgeaclaimorseekjudicialremediesatthealternaAveplacesofjurisdicAon
establishedinaccordancewith§§12ff.oftheGermancivilprocedurerules.
RTLRadiovermarktung
Mediaanalysis2015radioII
Profile
•  Client:
•  PopulaAon:
“Arbeitsgemeinscha|Media-Analysee.V. (AG.MA)”
German-speakingpopulaAonaged10yearsplus
(72.206Mio.People)
•  Numberofcases:
•  SampleselecAon:
81.371
ADM-Telephonesample,computer-operated
mulAstagesystemaAcalrandomselecAon (drawingsofonenumberperblock,KISH-selecAon-grid)
•  Typeofsurvey:
CATI(Computer-Assisted-Telephone-Interviews)
•  InvesAgaAonperiod:
07.09.2014unAl14.12.2014(I.part)
04.01.2015unAl19.04.2015(II.part)
HintregardingtheevaluaAon:Thedatarefertotheaveragehour06:00-18:00,Mondays-Fridays,ifnothingelseismenAoned.
64
RTLRadiovermarktung

RTL Radiovermarktung Key Facts ma 2015 radio II english

Transcription

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