Baby Rhys

Transcription

Baby Rhys

Children's Club
Page 1 of 2
Children's Club
VILISLAVA PETROVA, WGSN 24.10.07
Spring/summer 2008, October 14-16 2007, New York, US
Contact
Overview
Brands A-H
Brands L-M
Brands P-T
Trends
This season's Children's Club confirmed the eco trend is big
business for kidswear, with the buzzwords organic, vintage and
eco-conscious on everyone's lips. WGSN reports.
Children's Club
Javits Convention Center
655 West 34th Street
New York, NY 10001
US
childrensclub@enkshows...
www.enkshows.com
Next show dates
January 6-8 2008
Children's Club area
Children's Club area
This season, awareness of environmental issues was at an all-time
high, with a number of companies exploring ways of contributing to the
on-growing eco-movement. This included going partially or entirely
organic, or by using vintage and recycled fabrics, which gave many
collections a one-of-a-kind quality.
Trend-wise, nature and childhood-inspired graphics and all-over
patterns are popular for both genders. Birds, flowers, stripes and polka
dots are consistently used on apparel, footwear and accessories. Simple
silhouettes are complimented by exciting material combinations,
different appliqué methods and great attention to detail.
New launches
Bindi Wear
Ragamuffin Play Clothes
Heart to Heart
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153
11/2/2007
Children's Club
Stuart Weitzman Footwear
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Levi's Footwear
True Religion Footwear
Many brands debuted at the show this year, including Ragamuffin Play
Clothes and Rhys Baby. Brands Heart to Heart and Positively
Organic showcased their first spring/summer collections, and Australian
label Bindi Wear International launched itself into the US market.
Footwear is proving a growing area of the kidswear market. Levi's, True
Religion and Stuart Weitzman presented very exciting new lines,
supporting the on-going trends of vulcanized footwear, ballerina flats,
jellies, flip-flops and sling back sandals.
© WGSN 2007
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153
11/2/2007
Children's Club Brands A-H
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Children's Club
Brands A-H
Brands L-M
Brands P-T
Trends
Brands A-H
Areaware, Baby Bean, Bindi Wear, C&C California, Ferd, Fig Organic Kids Fashion, Heart to Heart, Hurley
Areaware
Contacts
Areaware
Tel: +1 212 226 5155
[email protected]
www.areaware.com
Baby Bean
Tel: +1 213 629 9874
paperdollstyle@sbcglob...
www.babaybeanwear.com
Bindi Wear
Tel: +61 7 3807 6166
[email protected]....
www.3monsters.com.au
C&C California
Tel: +1 212 278 0188
sales@playgroundshowro...
www.candccalifornia.com
Ferd
Tel: +1 213 629 9874
www.ferdkids.com
Fig - Organic Kids Fashion
Tel: +1 604 707 1070
[email protected]
www.figkids.com
Heart to Heart
Tel: +1 516 455 3179
kerry.gillick.goldberg...
Hurley
Tel: +1 212 842 6255
[email protected]
www.hurley.com
Areaware
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Following the success of its Fauna pillows line, New York-based
Areaware is launching the Pico pillows collection. The pillows are
smaller, entirely made out of organic fabric, filled with natural cotton
and silk-screened.
Staying true to its signature animal graphic story, Areaware are taking
graphics from the original pillows as well as creating new artwork.
Horse motifs and graphics are key for spring/summer 2008.
The studio also presented baby tees and onesies, which share graphics
with the pillow collection.
The entire apparel line is made of organic cotton.
Back to top
Baby Bean
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153_aa
11/2/2007
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Baby Bean
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This vintage daywear brand originates from Dallas, Texas. The
designer, a mother of two girls, wanted to create clothes for her
children that were 'cosy and hip'.
Her passion for vintage fabrics and patterns is evident in the use of
one-off fabrics obtained from various flea markets and websites across
the US.
While the shapes are consistent, the variety of fabric patterns make for
a really fun, diverse and exciting collection.
Every article of the collection is unique - the patterns vary depending
on the availability of the certain fabric.
Baby Bean is currently sold at high-end specialty boutiques.
Back to top
Bindi Wear
11/2/2007
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Bindi Wear
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Bindi Wear, dedicated to Bindi Irwin - the eight-year-old daughter of
late crocodile hunter Steve Irwin - is finally launching on the US market
after successfully retailing for eight years in Australia.
The collection includes apparel and swimwear, footwear, headwear and
accessories for boys and girls up to ten years.
Having such a brave and exciting inspiration as Bindi, the creators of
the brand are striving to educate children on conservation and
protection of wildlife. The entire collection promotes awareness by
using slogan graphics.
Bindi Irwin donates 100% of her profits to the Australia Zoo's
conservation program.
Next season, Bindi Wear plans to introduce a smaller organic collection
alongside its main line.
Back to top
C&C California
11/2/2007
Page 4 of 7
C&C California
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C&C California, a beach and surf lifestyle-inspired brand, was created in
Southern California to deliver product reminiscent of 70s California
chic.
The spring/summer 2008 collection focuses on very basic colours and
silhouettes - tees, jerseys and dresses that are very easy to wear, and
can be layered to create a unique style.
Vintage-inspired graphics and all-over prints also appear.
Back to top
Ferd
Ferd
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Ferd is a refined collection for boys aged three months to six years.
Based in New York, the line is a creative reflection of the key trends
present in the menswear market.
Clean silhouettes and simple lines are complimented by fun, yet
sophisticated all-over patterns of flowers and stripes.
11/2/2007
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Colours are refined and directional, playing with shades of black and
white, browns and olive greens.
Ferd is planning on expanding the collection next season by adding a
girl's line.
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Vancouver-based Fig is entering its third season on the market, with an
almost entirely organic collection.
Organic cotton and low-impact dyes are used where possible to lessen
the impact on the environment, however the demand for bright pieces
mean conventional dyes are also used.
Fig mixes cotton with lycra to ensure that clothes last longer and retain
their shape.
The brand derives inspiration for its graphics from nature, music and
everyday items. The 'Rock, paper, scissors' graphic is inspired by the
popular game, while 'Rock you like a hurricane' has a more political
message. Stripes also appear throughout.
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Heart to Heart
11/2/2007
Page 6 of 7
Heart to Heart
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Heart to Heart is a collection of affordable girls-only clothing targeting
the 7-14 year-olds.
The line consists of tops, jerseys, shirts, pants, overalls, dresses and
skirts. Easy-to-wear colours are complimented by exciting and fun
patterns and graphics. Reds, yellows and greys are among the most
sought after colours.
Patterns include all-over flowers and hearts, as well as stripes and
paisley-inspired motives.
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Hurley
11/2/2007
Page 7 of 7
Hurley
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The latest Hurley line consists of many different exciting graphics,
patterns and colour updates. All-over repeats appear alongside
placement graphics on basic tees, polo shirts, cargo pants and jerseys.
Designs are inspired by nature and graffiti. Tonal graphics on plaid
pants make for a very interesting story.
Colours are simple yet sophisticated. Commercial tones of black, white
and brown are lifted with washed-out all-over brights, highlighted with
streaks of neon colour.
Back to top
© WGSN 2007
11/2/2007
Children's Club Brands L-M
Page 1 of 6
Children's Club
Brands A-H
Brands L-M
Brands P-T
Trends
Brands L-M
Levi's Footwear, Lola & James, Luxe Baby, M.N. Bird Co., Mason's,
Melissa Odabash, Michael Kors Kids
Levi's Footwear
Contact
Levi's Footwear
Tel: +1 212 247 5633
[email protected]
www.gmi-usa.com
Lola&James
Tel: +1 212 278 0188
Luxe Baby
Tel: +1 323 293 4612
[email protected]
www.lilrags.net
M.N. Bird Co.
Tel: +1 518 273 2980
[email protected]
www.mnbird.com
Mason's
Tel: +1 212 278 0188
www.masonsjeans.com
Levi's Footwear
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This is the first season for Levi's kids footwear line, which is directly
inspired by the adult line.
For boys, the basic, most popular lo-tops come in three closure options
- Velcro strap, lace and slip-on. The Velcro-strap version is the best
received so far.
The most popular colours for boys' styles in leather are black and
brown, and black and denim in the canvas styles.
The girls' line consists of fun and simple ballerina styles in colourful
canvas.
Melissa Odabash
Tel: +1 213 629 9874
www.modabash.com
Michael Kors Kids
Tel: +1 516 714 6116
[email protected]...
www.michaelkors.com
Back to top
Lola & James
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153_ab
11/2/2007
Page 2 of 6
Lola & James
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Los Angeles-based Lola & James presented a unique collection made
entirely out of vintage fabrics. The designers mix vintage materials with
modern cuts and shapes to create a very fun range.
Music and cartoons are a major influence for the graphics. From Mickey
Mouse to the Doors, the shirts take on a vintage, yet contemporary and
trendy look.
Back to top
Luxe Baby
11/2/2007
Page 3 of 6
Luxe Baby
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Luxe Baby initially started as a crib and blankets brand, but soon
entered the world of babies' apparel, creating clothes for boys and girls
aged 0-12 months.
The majority of pieces have interesting and unusual prints inspired by
animals and nature. The graphics for boys and girls remain the same,
only the piping changes to pink or blue to specify the gender.
Very popular are the three-piece sets that come with a matching
blanket.
Back to top
M.N. Bird Co.
M.N. Bird Co.
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This New York-based label carries swimwear styles for boys and girls.
The entire collection is made in the US, with materials sourced mainly
from Argentina.
The line is infused with graphics of flowers, fish, polka dots and
Hawaiian prints in exciting colours and fabric combinations. Both the
11/2/2007
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boys' and girls' collections mix cotton with micro-fibre.
A highlight includes oversized cotton bows on the backs of the girls'
tank tops.
Back to top
Mason's
Mason's
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Italian-based Mason's introduced its Mini Me concept for
spring/summer 2008 - a small version of its adult styles in childrenspecific colours.
Cargo pants are key for boys in either basic colours or all-over prints.
Plaid also appears throughout.
Mason's offer popular styles in multiple colourways.
A highlight from the collection includes linen cargo pants with jersey
side pockets.
The girls' collection is based on styles with very simple silhouettes,
combined with carefully selected details, such as floral waist bands.
Back to top
Melissa Odabash
11/2/2007
Page 5 of 6
Melissa Odabash
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Popular swimsuit model Melissa Odabash originally started her swimsuit
collection as a women's only line. The recent children's swimsuit range
draws direct inspiration from the adult line, as well providing shapes
just for kids.
Polka dots, stars, paisley and animal prints are key for spring/summer
2008.
Different shades of pink make for an exciting and unique feel to the
collection, appearing alongside the more traditional blue and green.
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Michael Kors Kids
11/2/2007
Page 6 of 6
Michael Kors Kids
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Michael Kors' fashion-forward footwear range features styles inspired
by his women's line, re-worked for the kidswear market.
The range consists of different ballerina flats, jellies and sandals for
sizes 0-7.
E.V.A. platform midsoles create a very feminine silhouette for the girls'
styles. Collapsible ballerina flats in shades of metallic silver and gold
come with a matching Michael Kors pouch.
The brightly coloured jellies have proved very popular, with clear and
pink being the most sought-after colours.
Back to top
© WGSN 2007
11/2/2007
Children's Club Brands P-T
Page 1 of 9
Children's Club
Brands A-H
Brands L-M
Brands P-T
Trends
Brands P-T
Pinc Premium Jeans, Positively Organic, Ragamuffin Play Clothes,
Random Nicole, Rhys Baby, Stuart Weitzman Footwear, TREE by
Kerri Lee, True Religion Brand Jeans, True Religion Footwear,
Trunk
Pinc Premium Jeans
Contact
Pinc Premium
Tel: +1 212 391 2535 ext.308
[email protected]
www.pincpremium.com
Positively Organic
Tel: +1 646 286 5966
info@positively-organi...
www.positively-organic...
Tel: +1 262 412 0900
leah@ragamuffinplayclo...
www.ragamuffinplayclot...
Random Nicole
Tel: +1 213 629 9874
www.randomnicole.com
Rhys Baby
Tel: +1 780 433 7497
[email protected]
www.babyrhys.com
Tel: +1 516 714 6116
www.stuartweitzman.com
TREE by Kerri Lee
Tel: +1 845 887 6165
[email protected]
www.treebykerrilee.com
True Religion Brand Jeans
Tel: +1 213 683 0050
www.truereligionbrandj...
Tel: +1 212 247 5633
[email protected]
www.gmi-usa.com
Trunk
Tel: +1 310 845 7700
[email protected]
www.trunkltd.com
Pinc Premium Jeans
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153_ac
11/2/2007
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Page 2 of 9
New York-based Pinc Premium Jeans produce denim for infants and
children, all the way up to 16 year-olds. Key silhouettes include jeans,
shorts, cropped pants, skirts and denim jackets.
The spring/summer 2008 line is very colourful, with strong shades of
pink, yellow and turquoise blue appearing alongside classic white and
chambray - this season's new colour. Japanese dark denim wash is
another highlight.
Different back pocket graphics and designs look playful.
Back to top
Positively Organic
Positively Organic
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This is Positively Organic's first spring/summer line.
Cottons are organically grown and hand picked in India. Dyes,
processes and production techniques are designed to minimise damage
to the environment and support local farming communities.
The brand complements very simple designs with bold colours and fun
graphics.
The company, like most environmentally conscious brands, uses lowimpact dyes to eliminate toxins and heavy metals products. It also uses
recycled and reusable materials for the packaging.
The range includes baby bodysuits, tees, blankets, yoga pants and
accessories.
Graphics are inspired by elements of childhood and nature, and include
rabbits, sunflowers, cowboy boots and butterflies.
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11/2/2007
Page 3 of 9
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Florida-based Ragamuffin debuted at the show this year, with a
collection of traditionally functional pieces transformed into playful and
exciting clothes.
As children tend to collect rocks, bugs and various other small objects,
Ragamuffin created big pockets with fun and unique appliqué patterns.
Pieces are intended to be layered with great ease of movement perfect for play time.
The collection consists mainly of apron and smock shapes, created
using hand-dyed and woven fabrics.
Colours are kept simple, appearing in shades of blue, white and red.
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Random Nicole
11/2/2007
Page 4 of 9
Random Nicole
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The Random Nicole line is created for children aged 3-12.
Each piece is a one-of-a-kind: individually designed, decorated and
trimmed using hand-drawn graphics and recycled vintage fabrics.
Inspiration for the graphics comes from nature - flowers, trees and
animals - as well as items that are part of children's everyday lives.
The colours are very bold and bright, mixed with more toned down and
commercial bases.
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Rhys Baby
Rhys Baby
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The Rhys Baby collection is inspired by the creators' eight-month old
11/2/2007
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Page 5 of 9
son, who accompanies his parents on trips all over the world. The need
for items to suit their on-the-go-lifestyle resulted in this collection of
simply and easy pieces.
Key styles include lightweight and breathable footwear, adjustable
bandana hats, bags, blankets and other accessories.
The diaper change and lunch bags have multiple compartments for
wipes, diapers, baby food jar, bibs, tissues and spoons.
Bright colour combinations add an element of fun and excitement.
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Following the major success of the women's footwear line, Stuart
Weitzman is launching a girls-only collection for spring/summer 2008.
The majority of product is directly inspired by the most popular
women's styles.
Small heels and Swarovski crystals make for a really stylish and unique
collection. Soft, clear rubber jelly and leather ballerina flats and fliplops are highlights.
Metallic shades of silver, gold and pink are dominant throughout the
collection.
Back to top
TREE by Kerri Lee
11/2/2007
Page 6 of 9
TREE by Kerri Lee
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The TREE by Kerri Lee line has been on the market for over nine years.
The New York-based brand carries baby items, including music boxes,
doorknob signs, awake/asleep door signs, albums and books that are
hand-crafted in the designer's studio.
Highlights include music boxes with song lyrics written on the sides,
and little Chinese New Year cubes, specifying what year the baby was
born in.
The collection comes in pretty, soft colours, and is perfect for giftgiving.
Back to top
11/2/2007
Page 7 of 9
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For spring/summer 2008, True Religion updates its jeans with various
washes and stitching on back pockets.
Key looks include coloured denims, with shades ranging from reds,
pinks, yellows and blues to black and white.
New for kids is the bold and contrasting stitching on the pockets, and a
play on graphics.
True Religion also carries a wide assortment of printed T-shirts,
wovens, jackets, shirts and jerseys. Girls' shirts feature all-over floral
prints and boys' polo shirts use various graphics and prints. Washedout jerseys in bright colours work well with the rest of the collection.
Back to top
11/2/2007
Page 8 of 9
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True Religion launched its kids' footwear collection at the show,
delivering both commercial and really bright colours and styles.
The silhouettes are very simple, allowing for a play of material
mixtures, graphics and colour combinations. The lo-top styles combine
textured, coated canvas with plain canvas and leather. Special
attention is paid to the linings of the shoes, making sure they are
always and interesting and fun. All-over gradient prints and graphics
make for really effective styles. Coloured-rubber adds more value to
the styles.
Sneaker-like leather ballerinas with a shorter vamp are offered for
girls.
Back to top
Trunk
Trunk
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Trunk's collection features iconic rock 'n' roll-inspired T-shirts. Deriving
inspiration from music icons The Beatles, Blondie, Police and AC/DC,
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the graphics are designed especially to be reminiscent of records
covers.
Attention to detail shows in the label's signature look, the double-sided
seam construction.
For the first time ever, Trunk is launching the Harley-Davidson line for
children, which will be based entirely on the adult T-shirt styles.
The line is sold in major US cities such as New York, Los Angeles and
Chicago.
Back to top
© WGSN 2007
11/2/2007
Children's Club Trends
Page 1 of 4
Children's Club
Brands A-H
Brands L-M
Brands P-T
Trends
Key Trends
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Trends
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Eco-awareness
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Areaware
Eco-awareness
Vintage
Graphics and prints
Plaid, stripes and polka dots
Rock 'n' roll
Colours
Embellishments
Footwear
Bindi Wear
A number of brands explored different ways of expressing concern over
the future of the environment. The trend was not limited to apparel footwear, accessories and homewares also took part. While some brands
invested in producing partially or entirely organic lines, others used
recycled paper for their hangtags and packaging.
Slogan graphics were popular as a means of promoting eco-conscious
messages. Australia-based Bindi Wear bases its entire line on wildlife
preservation, reaching out to the youngest of consumers with slogans
such as 'All of the world's wildlife deserve our protection' and 'Let's help
save our wildlife'.
Vintage
Baby Bean
Lola & James
The growing trend for using vintage and recycled fabrics was clearly
visable at the show. Brands such as Baby Bean and Lola & James based
their entire collections on one-of-a-kind fabrics and prints, sourced at flea
markets and from various websites.
http://www.wgsn.com/members/trade-shows/features/ts2007oct24_082153_ad
11/2/2007
Page 2 of 4
The mix of different fabrics for each garment means recycled clothing
retains a one-off uniqueness.
Graphics and prints
C&C California
Baby Bean
Luxe Baby
Positively Organic
Graphics were an important part of almost all the brands' collections.
Placement graphics are still strong, however many companies
experimented with all-over repeat patterns, giving the garments a new
dimension. Patterns and graphics continue to be inspired by nature animals, flowers, and leaves - as well as everyday and childhoodassociated items.
Plaid, stripes and polka dots
Bindi Wear
Bindi Wear
Hurley
Plaid continues to be very popular in the boys' segment. Different plaid
prints in various colours and scales make for a very visible and
consistent trend. Stripes and polka dots in a range of sizes are also key
for both girls and boys.
11/2/2007
Page 3 of 4
Rock 'n' roll
Trunk
Lola & James
Trunk
Rock 'n' roll-inspired graphics have claimed a major stake in the Tshirt market. Brands such as Lola & James and Trunk used iconic rock
imagery from the 70s, 80s and 90s. The Doors, Blondie, The Police,
Mötley Crüe and The Beatles are some of the key bands used as
inspiration for graphics.
Colours
Rhys Baby
Michael Kors Kids
Colours for spring/summer 2008 are very bright and vibrant.
Commercial and basic colourways are still sought after, however there is
also a huge amount of bold colour appearing in apparel, footwear and
denim.
Embellishments
11/2/2007
Page 4 of 4
Random Nicole
Baby Bean
Appliqué techniques, for graphics and embellishments, were noted at the
show, giving pieces a unique, hand-crafted feel. Interesting fabrics are
used in conjunction to create a nice and playful story.
Footwear
Michael Kors Kids
Levi's Footwear
Michael Kors Kids
Alternative closures and laces are very popular for the boys, as are
slip-on ballerinas for girls. Brightly coloured rubber on midsoles and toe
caps is popular. Height in the midsoles is clearly visible in the higher-end
collections, as well as rhinestones, metallic piping and plastic
highlights. Silver and gold are the most popular colourways for girls'
dressy styles.
© WGSN 2007
11/2/2007

Baby Rhys

Transcription

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