ADVANCED ADVERTISING AGENDA

Transcription

TUESDAY, OCTOBER 20
7:30 – 8:30
Networking Breakfast
8:30 – 8:35
Welcome
Louis Hillelson, VP/Group Publisher, Multichannel News,
Broadcasting & Cable, Next TV, Ratings Intelligence
8:35
Welcome
Lance Neuhauser, CEO, 4C Insights
8:35 – 9:00
Opening Keynote:
How Advanced Advertising is Changing Video Ad Sales
Interviewer:
Jon Lafayette, Business Editor, Broadcasting & Cable
Keynote:
Linda Yaccarino, Chairman, Ad Sales and Client Partnerships,
NBC Universal
9:00 – 9:40
Panel: How Addressable Advertising Hits the Target
As more households become available on an addressable basis,
how are marketers taking advantage of the ability to establish
one-to-one relationships with consumers and eliminate waste.
Moderator:
Kent Gibbons, Editor – Multichannel News
Panelists:
Jason Brown, VP, National Advertising Sales, AT&T Adworks
Travis Howe, SVP, Client Services and Operations,
INVISION Inc.
Brienna Pinnow, Product Lead of Addressable Advertising,
Experian Marketing Services
Tracey Scheppach, Executive VP/Precision Video Director,
Starcom Mediavest Group
Eric Schmitt, EVP, Communications, TV and Media, Allant
9:40 – 10:20
Panel: Programmatic Progress
Programmatic buying of television is growing. What advantages
does programmatic bring to networks? Can automation create
more effective campaigns by focusing on specific audiences
rather than broad demographic targets.
Moderator:
Steve Grubbs, Founder - Second Act Media
Panelists:
Eugene Becker, SVP, Platform Strategy, eXelate,
A Nielsen Company
Brendan Condon, CEO, Admore
Marianne Gambelli, EVP, Chief Investment Officer, Horizon Media
18
NYC Television Week 2015
Brent Gaskamp, SVP, Corporate Development, N.A.,Videology
Michael Strober, SVP of Client & Consumer Insights,
Turner Broadcasting
10:20 – 10:50
NETWORKING BREAK
Sponsored by Anvato
10:50 – 11:35 Panel: The importance in data in
improving the value of TV Advertising
Data is the new currency as TV networks try to demonstrate that
their viewers buy advertisers products. What data is proving most
valuable and who is doing the analytics that turns data into dollars?
Moderator:
Panelists:
John Curran, Product Manager, Ad Sales Analytics, RSG
Media Systems
Joan FitzGerald, SVP, Television and Cross-Media Solutions,
comScore
Lance Neuhauser, CEO, 4C Insights
Beth Rockwood, Senior VP, Market Resources and Ad Sales
Research, Discovery Communications
Carrie Seifer, President, Digital, Data & Technology,
Mediavest USA
11:35 – 11:50
VAB Case Study Presentation
Presented By Sean Cunningham President and CEO, VAB
2015 Multi-Screen TV and Advertisers Singular Mission
11:50 – 12:35
Panel – Programmatic Part 2: Making Programmatic Happen
How to make sure your business is set up to take advantage
of programmatic opportunities. What systems need to be in
place to organize inventory and communicate between buyers
and sellers? And what are the best practices to make sure that
programmatic business result in revenue growth and not an
automated race to the bottom?
Moderator:
George Winslow, Contributing Editor, Technology
Broadcasting & Cable
Panelists:
Reed Barker, VP Cable Ad Products, The Weather Channel
Eric Mathewson, Founder and CEO, Wideorbit
Matt Bayer, Senior VP, Advanced TV, Magna Global
Trent Anderson, Sr. Director, FreeWheel
Fourfronts Client Solutions
12:35 – 1:15
LUNCH
Sponsored by Sintec Media
#NYCTVWk #AdvancedAd #BCHOF25 #TheContentShow #NextTVSummit #HispanicTVSummit
1:15pm – 1:55
New Metrics: How to go beyond audience size and
impressions to create new ways to sell TV advertising.
Moderator:
Dade Hayes, Editor, Broadcasting & Cable
Panelists:
Chris Wilson, President, National Television. Rentrak
Zane Vella, CEO, Watchwith
Brian Morse, Director, Advanced Advertising, Comcast 360
Steve Murtos, Senior VP/Director, Starcom Mediavest Group
Scott Rosenberg, VP of Advertising, Content & Services, Roku
Frank Foster, SVP, GM, Tivo Research
1:55pm – 2:35
Getting Into The Programmatic Game to Sell
Local Advertising.
To attract new ad dollars, local media outlets are enabling
programmatic buying to make their content more attractive and
efficient to clients. Here’s how they are doing it.
Panelists:
Jennifer Hungerbuhler, EVP, Managing Director, Local Video &
Audio Investment, Dentsu Aegis Network
James Shears, General Manager Addressable and
Programmatic, Dish
Ben Tatta, President of Cablevision Media Sales, Cablevision
Systems Corporation
Shereta Williams, President, Videa
2:35pm – 3:00
Closing Keynote – Irwin Gotlieb, Global Chairman,
Group M
Putting our money where our mouth is. Will advertisers and media
buyers pay up for more effective TV advertising?
Interviewer:
Keynote:
Irwin Gotlieb, Global Chairman, Group M
3:00pm – Conclude
AGENDA SUBJECT TO CHANGE
FROM YOUR FRIENDS AT
THE CONTENT SHOW AGENDA
DAY 1: WEDNESDAY, OCTOBER 21
8:00 – 8:55
Manhattan Skyline
9:00 – 9:10
Welcome & Opening Remarks
Manhattan Skyline
Louis Hillelson, VP/Group Publisher, Multichannel News
Luis Castro, Acting Commissioner
New York City Mayor’s Office of Media and Entertainment
9:10 – 9:40
Opening Keynote: Content in Context
Manhattan Skyline
As one of America’s most prolific media and advertising executives,
Donny Deutsch has lived at the center of the content industry for
decades. In this exclusive one-on-one interview with Broadcasting
& Cable Executive Editor Dade Hayes, Donny will explore the
evolving content paradigm, discuss his own experiences bridging
the advertising and content industries and where provide insight into
where he sees opportunity for success in the global content sector.
Moderator:
Speaker:
Donny Deutsch, Television Personality and Chairman Emeritus
Deutsch Inc
9:40 – 9:45
BREAK
9:45 – 10:30
The Return of Scripted (Finally)
Manhattan Skyline
For years, non-scripted programming has dominated the
dial. But a new era of dramatic programming is upon us and
the opportunities for finding a home for your program are
extraordinary. In this session you’ll hear from some of the
leading development executives, show runners and programming
executives about what kind of content they’re looking for, how
you can stay ahead of the trends and land the perfect deal.
Moderator:
Brent Montgomery, CEO, Leftfield Entertainment
Panelists:
Sarah Barnett, President and General Manager, BBC America
Chris Donahue, President, Paulist Productions
Lisa Honig, EVP, Program Distribution, The Americas,
FremantleMedia
Pearlena Igbokwe, EVP, Drama Development,
NBC Entertainment
Kim Rosenblum, EVP, Brand Creative Group, TV Land
20
9:45 – 10:15
In Conversation With… A Production Executive
Broadway
Sara Kozak, SVP Production, Investigation
Discovery & American Heroes Channel
In Conversation With… A Content Producer
Gotham
Connor Schell, VP/Executive producer, ESPN Films
& Original Content, ESPN
10:30 – 10:50
BREAK
10:50 – 11:20
Keynote Q&A: Going Deep
With Syndication Powerhouse Debmar-Mercury
Manhattan Skyline
Moderator:
Wendy Williams, Executive Producer and Host
“The Wendy Williams Show”
Speakers:
Ira Bernstein, Co-President, Debmar-Mercury
Mort Marcus, Co-President, Debmar-Mercury
11:20 – 11:30
BREAK
11:30 – 12:10
Brand-Driven Content Development Process
Manhattan Skyline
For many channels, networks & platforms, marketers set the strategy
for - content development. Understanding how programmers develop
content through the lens of their brand is crucial for positioning- and
selling- your content. In this critical conversation, you’ll hear directly
from some of the industry’s leading marketing and programming
executives about how to position your programs and pitches and
align with virtually any brand.
Moderator:
Jonathan Block-Verk, COO, bpg
Panelists:
Otto Bell, VP & Group Creative Director, Courageous
Kevin Bennett, GM, Investigation Discovery
Blake Callaway, EVP, Marketing & Digital Media, IFC
Michele Dix, SVP Programming and Development, AXS
Tim Pastore, President, Original Programming and Production
National Geographic Channel
11:30 – 12:00
Broadway
Beth Fraikorn, Head of Alternative Content, USA
Breakthrough Entertainment
In Conversation With… A Programming Executive
Gotham
Brad Holcman, Senior Director of Non Fiction & Alternative
Programming, A&E Television Networks
12:10 – 12:15
BREAK
12:15 – 1:00
What Millennials Want
Manhattan Skyline
Millennials consume content differently. And there is tremendous
opportunity for content executives who successfully tap into the
zeitgeist of Millennial culture. In this first-time session, you’ll hear from
some of the industry’s leading content developers and programming
executives about how they identify content that resonates, their
development process and how production companies can capitalize
on the most generational opportunity since the Boomers.
Moderator:
R. Thomas Umstead, Programming Editor,
Multichannel News
Panelists:
Kent Rees, GM, Pivot
Jill King, SVP, Marketing and Partnerships, Cartoon Network
and Adult Swim
Meridith Valiando Rojas, Co-Founder and CEO, DigiTour
Media LLC
Yale Wang, Head of Marketing, DramaFever
12:15 – 12:45
In Conversation With… A Content Executive
Broadway
Jennifer Cotter, EVP of Television and Content, HSN
1:00 – 2:00
LUNCH
2:00 – 2:45
Doing it Right in Digital
Manhattan Skyline
Digital content represents the biggest economic opportunity
for the production community, but the process, dynamics and
roads to success are fundamentally different than in traditional
television. From identifying talent to prioritizing projects; from
developing, launching and sustaining digital properties to
capturing the zeitgeist of a highly engaged mobile audience,
you’ll hear how the best in the business are circumventing the
status quo and green-lighting million-dollar successes... on their
own terms.
Moderator:
Jay Samit, CEO, SeaChange International
2016 Wo
W nderWo
W men
March 10, 2016 • Hilton New York • NYC
SAVE THE DATE
Recognizing the Best and Brightest of Female
Executives in the Realms of Cable Operations,
Programming, Technology and Related Fields in
Cable and Telecommunications
www.MCNWonderWomen.com
Panelists:
Meredith Carlin, Executive Producer for ULIVE.com and
Content Marketing, Scripps Networks Interactive
Jason George, CEO, Telescope, Inc.
Evan Shapiro, EVP Digital Enterprises, NBCUniversal
Nora Zimmett, SVP, Live Programming, The Weather Channel
3:00 – 3:30
In Conversation With… A Development Executive
Broadway
Michele Dix, SVP Programming and Development, AXS
2:00 – 2:45
Finding Facts in Fiction:
Global Opportunities in Scripted Content
Gotham
Don’t miss this exclusive presentation featuring unprecedented insights
about the accelerating opportunities in global scripted content. Using
data from more than 5500 channels in 100 countries analyzing
the latest trends in global content genres, formats and audience
engagement, you’ll learn specifics about what content is succeeding
around the world and what you can do to capture some of that success.
4:00 – 4:45
Opportunities and Appetites in Pop Culture Content
Manhattan Skyline
The insatiable demand for disposable celebrity and pop-cultural
content has created new opportunities across the media
spectrum. In this first-of-it’s kind session, you’ll hear about how
content is being sourced, developed, produced, distributed and
monetized across the media spectrum.
Speaker:
Sahar Baghery, Head of Research & Content Strategy,
Eurodata TV Worldwide
2:00 – 2:30
Broadway
Ed Simpson, SVP, Business Development and International
Leftfield Entertainment
2:45 – 3:00
BREAK
3:00 – 3:45
Profiting from Content Extension & Brand Integration
Manhattan Skyline
The value paradigm for advertisers integrating with content
is experiencing unprecedented shifts with brands looking to
networks and content producers for innovative, engaging and
valuable experiences that push beyond the status quo. From
network to studio, prodco to agency, you’ll hear from some of the
most innovative and creative content specialists about how they
are rethinking their sales strategies, development processes and
core value proposition to capitalize on valuable opportunities in
‘sponsored’ content development and production.
Moderator:
Rob Barnett, Founder/CEO, Omnivision Entertainment &
My Damn Channel
Panelists:
Ariel Elazar, VP, Digital Distribution & Brand Licensing, Dick
Clark Productions
Niels Schuurmans, EVP, Viacom Velocity Creative
Content Solutions
Ed Simpson, SVP, Business Development and International,
Leftfield Entertainment
Dan Riess, EVP of Integrated Marketing and Branded Content
Turner Broadcasting Ad Sales
Jared Pearlman, Head of Content, UEG
26
3:45 – 4:00
BREAK
Moderator:
Jennifer Peros, Senior News Editor,
“Entertainment Tonight”
Panelists:
Stephen Brown, EVP Programming and Development,
Fox Television Stations
David Grant, President, POPSUGAR Studios
Brad Schwartz, President, Pop
Adam Soldinger, VP, Video Programming & Operations
The Huffington Post
4:00 – 4:30
In Conversation With… An Entertainment Attorney
Broadway
Maggie Pisacane, Partner, Entertainment Group,
Frankfurt Kurnit Klein & Selz PC
In Conversation With… A Business Agent
Gotham
David Hill, Lead Strategic Organizer, Writers Guild of
America East
4:45 – 5:15
BREAK
5:15 – 6:00
Unscripted Content: You Couldn’t Script this Better
Manhattan Skyline
Think ‘unscripted content’ is on its way out? Think again. While
scripted content is certainly on the rise, there is more opportunity
for producers of unscripted than ever before. In this riveting
discussion, you’ll hear from the industry’s leading visionaries
about where the unscripted industry is headed, how and where
to exploit opportunities and what trends they see on the horizon.
Moderator:
Steven Weinstock, Co-President & CEO, True Entertainment
and Original Media
Panelists:
Kimberly Chessler Itskowitch, VP, Non-Fiction
Programming, Lifetime Networks
Marc Juris, President & General Manager, WE tv
Scott Lonker, Alternative Television Packaging Agent, CAA
Marie Nelson, Vice President, News & Public Affairs, PBS
Benjamin Ringe, SVP of Development and Executive Producer
Peacock Productions
6:00
Networking Cocktails
Sponsored by: Audio Network
DAY 2: THURSDAY, OCTOBER 22
8:00 – 8:55
9:00 – 9:10
Welcome
Manhattan Skyline
Louis Hillelson, VP/Group Publisher, Multichannel News,
9:10 – 9:55
Reaching a Broader Audience without Alienating your Core
Manhattan Skyline
Networks, channels and platforms build audiences by developing
strongcontent brands. This is especially true for legacy &
specialty networks as well as platforms tied to traditional media.
But how do these brands innovate, expand and capitalize on new
opportunities without alienating their audiences? In this exciting
discussion, you’ll hear how development executives reach beyond
the status quo, while maintaining the integrity of the core brand
Moderator:
Fairouz El-Baz, SVP Scripted, The Company
Panelists:
Michael Engleman, EVP Marketing, Syfy
Brian Leonard, VP of Programming and Development,
Travel Channel
Lynnette Ramirez, SVP, Original Content, Fuse
Frank Tanki, EVP, Brand Marketing and Creative, Spike TV
Michelle Vicary, EVP Programming, Hallmark Channel
9:55 – 10:00
BREAK
10:00 – 10:30
Keynote Q&A: Leading and Leadership in a New Content
Economy
Manhattan Skyline
The content industry continues to evolve before our eyes. The
biggest deals in the industry are being lead by companies that
didn’t exist five years ago. Where is all of this headed, who will
emerge victorious and who will lead the industry through the
28
radical shifts and changes in the coming weeks, months and
years? Join a candid conversation with one of the industry’s
most impressive leaders and get unprecedented insight,
exposure and context into how the content industry will capitalize
on these amazing emerging trends.
Moderator:
Melissa Grego, Consulting Editor, Broadcasting & Cable
Speaker:
Henry Schleiff, Group President - Investigation Discovery,
American Heroes Channel, Destination America
10:30 – 10:40
BREAK
10:40 – 11:25
CROs: The New Content Gatekeepers
Manhattan Skyline
‘Chief Revenue Officers’ are responsible for monetizing your
content. And depending on the organization they can have varying
involvement in its development. In this discussion with leading
CROs you’ll learn how high-level content strategies are set,
how business decisions are made and the insights that content
producers need to know about developing content that sells.
Panelists:
Greg Economou, CRO & EVP, Dick Clark Productions
Beth Greve, CRO, AwesomenessTV
Michael Thornton, CRO, Starz
10:40 – 11:10
Broadway
Brian Leonard, VP of Programming and Development,
Travel Channel
11:25 -11:45
BREAK
11:45 – 12:30
How Great Content Will Always Find an Audience
Manhattan Skyline
Content is finding audiences in more places than ever, but
not always through traditional means. As the media landscape
continues to evolve programmers on digital and linear platforms
are being forced to think harder about the content they
create and the distribution path it will take to market. In this
exclusive session, you’ll learn about the new role programming
analytics plays in determining what type of content to create,
which audience to reach, how to think about distribution and
monetization, as well as understanding who your content is
really competing against. Hear from industry leaders at Nielsen,
networks, studios, and digital first players.
Moderator:
A.J. Katz, Editor, Ratings Intelligence
#NYCTelevisionWeek
Panelists:
Chad Dreas, Managing Director, Media Analytics,
Nielsen
James Petretti, SVP U.S. Research and Analytics,
Sony
Mark Walton, President, Sales & Marketing, One Caribbean
Television
Tom Ziangas, Senior Vice President, Research & Insights,
AMC Networks Inc.
11:45 – 12:15
Broadway
Howard Lee EVP Development & Production, TLC;
General Manager, Discovery Life Channel
Gotham
Julie Insogna-Jarrett, Owner/Executive Producer Jarrett Creative
12:30 – 1:30
LUNCH
1:30 – 2:20
From Concept to Content
Manhattan Skyline
Seeing a project through to completion takes more than ideas
and deep pockets—it takes trust, talent and partnership. In this
exclusive discussion with show runners and their development
executives, you’ll hear first hand accounts from the trenches.
You’ll get an insider’s look at the pitfalls and celebrations, the ups
and downs of taking a content project from pitch to production.
Panelists:
Paul Adler, Sr. Vice President TV Development, Pop
Beth Burke, Owner/Executive Producer, BSTV
Glenda Hersh, President and Co-CEO, True Entertainment
and Original Media
Julie Insogna-Jarrett, Owner/Executive Producer,
Jarrett Creative
Howard Lee EVP Development & Production, TLC; GM
Discovery Life Channel
Jennifer Quainton, Vice President, Programming,
Food Network and Cooking Channel
1:30 – 2:00
Broadway
Kimberly Chessler Itskowitch, VP, Non-Fiction Programming,
Lifetime Networks
2:20 – 2:50
BREAK
2: 50 – 3:40
Art & Science of Content Trend-Watching
Manhattan Skyline
No one has a crystal ball, but some content executives have an uncanny
30
knack for identifying- and capitalizing on- content trends. In this
electrifying discussion, you’ll hear where some of the most successful
executives look for new ideas, how original concepts are developed and
how they’re pitching, developing & producing the next ‘big thing’.
Moderator:
Matt Gould, Executive Vice President, PactUS
Panelists:
Alexandra Jewett, Executive VP, Programming, Debmar-Mercury
Dave O’Connor, Executive Producer and VP of Media and
Entertainment, Radical Media
Rafe Oller, GM, Z Living Network
Nick Rigg, President, Loud Television
2:50 – 3:20
Broadway
Paul Adler, Sr. Vice President TV Development, Pop
Gotham
Jennifer Quainton, Vice President, Programming
Food Network and Cooking Channel
3:40 – 4:10
BREAK
4:10 – 5:00
Anthropology, Analytics, Formats & Finance:
Using Global Trends To Predict Content’s Future
Manhattan Skyline
Predicting success in the content business is nearly impossible.
But understanding the nuances of media economics, global format
trends, anthropological & generational cycles can help astute
content execs make better, more informed decisions with a higher
likelihood of success. For the first time, we bring together the
global industry’s most pragmatic, trend-watching thought leaders
to discuss some of the variables that are affecting regional, national
and global tastes. This is a session you can’t afford to miss.
Panelists:
Sahar Baghery, Head of Research & Content Strategy
Eurodata TV Worldwide
David Bank, Managing Director, Equity Research – Media/
Advertising, RBC Capital Markets
Sachin Dosani, Managing Director, ACF
Dee Salomon, CMO, MediaLink
4:10 – 4:40
In Conversation With… A Television Producer
Broadway
Nick Rigg, President, Loud Television
5:00
Networking Cocktails
Sponsored by Condista
NEXT TV NY AGENDA
WEDNESDAY, OCTOBER 21
10:10 – 10:30
Networking Break In Exhibit Showcase Area
8:00 – 8:45
10:30
Giveaway/Signed Copies of Jay Samit’s Disrupt You!
8:45 – 8:50
Welcome
Mark Robichaux, Editorial Director, Multichannel News,
Broadcasting & Cable and Ratings Intelligence
8:50 – 9:00
Welcome Session With Jay Samit
Serial entrepreneur Jay Samit, CEO of SeaChange International,
is at home with disruption and sees TV’s opportunity in these
transformative times. The author of Disrupt You! will kick off our
day by helping each of us to connect with our unique potential to
survive and thrive in spite of the upheaval of the status quo.
Speaker:
Jay Samit, CEO, SeaChange International and author,
Disrupt You!
9:00 – 9:30
Opening Keynote: Small Screens, Big Opportunity with
Facebook and Instagram’s Jonathan Murtaugh
In this inspiring opening keynote address, Jonathan Murtaugh,
Facebook + Instagram’s US Head of Industry for Film and
Television and Head of the L.A. Office, will present insights into
Facebook’s point of view as a mobile-first company and how an
understanding of consumers’ desire for discovery informs the
company’s video strategy, product development and partnerships
in Entertainment.
Speaker:
Jonathan Murtaugh, US Head of Industry for Film and
Television and Head of the L.A. Office, Facebook & Instagram
9:30 – 10:10
Panel – TV and Venture Capital: Investing in Innovation
To speed up the pace of innovation in the TV industry and
to encourage start-ups to develop technologies for media
companies, major TV companies have been increasingly
providing venture capital and working closely with VC firms and
entrepreneurs to develop new technologies. This panel of venture
capitalists, start-up and tech executives will explore the process
and some of the opportunities it is opening up for both traditional
media and Silicon Valley.
10:30 – 11:10
Panel – Who’s Mapping the Future of OTT and TV
Everywhere?
Inside the competition to set standards and be the first movers
in creating the infrastructure of the new video landscape. From
unlikely allies to collaborators-turned-competitors, this high-level
roundtable of top tech execs explains who is succeeding at
mapping the future of our over-the-top, anytime, anywhere video
world and why.
Moderator:
George Winslow, Contributing Editor, Broadcasting & Cable
Panelists:
Jane Clarke, CEO, Managing Director, Coalition for Innovative
Media Measurement (CIMM)
Ilya Pozin, Co-Founder, Chief Growth Officer,
Pluto TV
Matt Smith, Chief Evangelist,
Anvato
Diane Tryneski, EVP, Technology and Chief Digital Officer
HBO
11:10 – 11:50 Panel – OTT = Opportunity to Thrive
As consumers’ viewing habits–and OTT offerings designed to reach
those viewers–evolve, what exactly are the right strategies in this
new world order? From white-label technology to leveraging library
content and branding in today’s OTT environment, this panel of
experts identifies where the best opportunities are, how to thrive amid
the change and how to adapt quickly when the strategies you picked
don’t work anymore.
Moderator:
Glenn Hower, Research Analyst,
Parks Associates
Moderator:
Diana Wilkin, Managing Partner, Twelve24 Media
Panelists:
Ed Lee, VP of Content Acquisition, Roku
Tom Mohler, CEO, Olympusat Holdings
Elizabeth Hendricks North, President, CuriosityStream
Barry Tishgart, VP, Comcast Wholesale
Keith Zubchevich, Chief Strategy Officer, Conviva
Panelists:
Wayne Kimmel, Managing Partner, SeventySix Capital
Sam Landman, Managing Director, Philadelphia & New York Offices,
Comcast Ventures
Bo Peabody, Venture Partner, Greycroft Partners
Jeff Sagansky, President-CEO and Director,
Double Eagle Acquisition Corp.
Andy Schuon, CEO, Master Channel
11:50 – 12:20
Keynote Q&A: Inside Sling TV With Roger Lynch
Offering his high-level perspectives on the future of the TV,
media and entertainment landscape Roger Lynch, CEO, Sling
TV and Executive VP, Advanced Technologies for DISH, will offer
valuable insight into Sling TV’s launch and roll out, including a
discussion of the future of the ‘skinny bundle’ and how over-thetop video services are being tailored to fit cord-cutters, cordnevers and hard-to-reach millennials.
32
NEXT TV NY AGENDA
Moderator:
Jeff Baumgartner, Editor, Next TV and Technology Editor,
Multichannel News
Speaker:
Roger Lynch, CEO, Sling TV and EVP, Advanced Technologies,
DISH
12:20 – 12:50
Over the Top-ics @ Next TV
Next TV will dive deeply into the hottest discussion topics
around the future of TV with this guided and focused roundtable
discussion session inside the ballroom prior to the lunch break.
Every table in the ballroom will have a themed discussion led by
an industry figure, and every attendee will have a choice of which
“Over the Top-ic” discussion to join.
Table Topics/Leaders Include:
Opportunities in Advanced Advertising
Leader: James Ackerman, Executive Chairman, Broadway
Systems
Content Discovery and Recommendation
Leader: Sefy Ariely, Executive VP Americas, Viaccess-Orca
Digital Rights to Music
Leader: Brad Burnside, Head of Television, Audio Network
Digital Programming Strategies
Leader: Bruce Gersh, Executive VP and Head of Digital,
Strategy, and Branded Entertainment, ITV Studios America
What’s Next in Mobile
Leader: Melani Griffith, Senior VP, Penthera
New Distribution Partners in the OTT Era
Leader: John Harran, Senior VP, Business and Product
Development, Turner Content Distribution
Digital Rights Management
Leader: Glenn Hower, Research Analyst, Parks Associates
The New Bundles
Leader: Ed Lee, VP of Content Acquisition, Roku
Live Linear Streaming
Leader: Igor Oreper, Product Management Director, Comcast
Wholesale
OTT Programming Models
Leader: Jay Samit, CEO, SeaChange, author, Disrupt You!
12:50 – 2:10
Networking Lunch
2:10
Roku Raffle
2:15 – 2:45
Keynote Q&A: Strategies for an OTT World With UTA’s Jay
Sures
Offering a Hollywood insider’s take on the importance of
understanding where television is headed, Jay Sures, Managing
Director, United Talent Agency shares his high-level insight on
how one of the world’s biggest talent agencies in this digital,
audience-first era views the changing television practice. The
discussion will include how UTA helps top television creators sell
their projects in a rapidly changing television ecosystem and the
many forces that are at play: shifting viewers habits, advertiser
angst, cord-cutting millennials and aggressive competition among
streaming platforms, to name but a few. Sures will also talk
broadly about the changing role of talent agencies in the today’s
global media and entertainment landscape.
Moderator:
Dan Abrams, Founder and CEO, Abrams Media and Chief
Legal Affairs Anchor, ABC News
Speaker:
Jay Sures, Managing Director, United Talent Agency
2:45 – 3:30
Panel — The New Studios
As the video ecosystem has evolved, so have the media
companies supplying much of the current and future generations
of content. This high-level roundtable of execs will share how the
companies they lead are growing, what distinguishes them in
the marketplace and makes them appealing partners to creators,
brands, distributors and investors alike.
Moderator:
Michael Malone, Deputy Editor, Broadcasting & Cable
Panelists:
JC Cangilla, Senior VP, Business Development,
New Form Digital
Jim Spare, President-COO, Interlude
Kendra Johnson, VP, Distribution & Strategic Partnerships,
Maker Studios
3:30 — 3:55 Networking Break In Exhibit Showcase Area
3:55
Google Cardboard Giveaway
Metrics and Measurement
Leader: Bryon Schafer, VP, Measurement & Insight, Otter Media
The State of Social
Leader: Matt Smith, Chief Evangelist, Anvato
34
NEXT TV NY AGENDA
4:00 – 4:45
Panel — Transforming TV Part I
New enhancements and capabilities to the TV experience are
constantly being added to the video equation. Part I of our
two-part Transforming TV discussion will feature demos and
discussion of some of the latest innovations in video creation,
distribution, promotion and viewership and their potential to
transform TV’s business models. We’ll contemplate how quickly
consumers are adopting new habits, how important it is to
engage audiences with new capabilities and how to grow the
business no matter how, where and what viewers are watching.
Moderator: Daniel Punt, Managing Director, FTI Consulting |
Telecommunications, Media and Technology
Panelists:
Conal Byrne, Senior VP, Digital Media,
Discovery Communications
Rush Doshi, General Manager, Firetalk
Martijn van Horssen, CEO, 24i Media
4:45 – 5:30
Panel — Transforming TV Part II
From interactivity, personalization, customized promotion and advanced
advertising capabilities, new enhancements are constantly being
added to the video equation. Panelists in Part II of Transforming TV will
offer data and insight and discuss some of the latest innovations and
their potential to transform TV’s business models. They’ll contemplate
how quickly consumers are adopting new habits, the value of premium
content as the landscape changes and how to grow the business no
matter how, where and what viewers are watching.
Moderator:
Alan Wolk, Expert-in-Residence, BRaVe Ventures and Senior
Analyst, TDG
Panelists:
Jeff Binder, CEO, Layer3 TV
Brian Dutt, Director, Strategic Development,
FreeWheel
Joan FitzGerald, Senior VP, Television and Cross-Media Solutions,
Comscore
John Harran, Senior VP, Business and Product Development,
Turner Content Distribution
Oscar Rondon, Senior Director, TV Strategy, TubeMogul
5:30 – 6:00
Closing Session: TBA
6:00 – 7:00
Networking Cocktail Reception
Sponsored by: Audio Network
&
DECEMBER 1, 2015
Visit www.nexttvsummit.com/sf/
to learn more.
Keynote Q&A: 11:50 a.m. – 12:20 p.m.
SESSIONS YOU DON’T WANT TO MISS!
If you’re an executive, innovator or emerging talent working in media, advertising,
marketing, distribution or content production, and you want to know what’s next in the
new video landscape, it’s time to register.
DRIVING NEW DEALS FOR CONTENT
WITH LIONGATE TELEVISION’S SANDRA STERN
Sandra Stern
President
Lionsgate TV Group
Lionsgate
SILVER SPONSORS:
In an insightful conversation with one of the most respected
dealmakers and the exec behind a spectrum of successful series
across the TV landscape — from Orange Is The New Black, (Netflix),
Mad Men (AMC), Weeds (Showtime), Nashville (ABC) and Manhattan
(WGN America) to new dramedy Casual (Hulu) and Epix political satire
Graves — Lionsgate TV Group President Sandra Stern will discuss
her innovative approach to production, distribution and digital media
strategies in the OTT era.
MARKETING PARTNERS:
• The New Bundles:
This high-level panel of industry experts debates who will pay
how much for what and how future programming services
will be structured.
• Audience Interaction Forum: Do You Know Your Numbers?
Test your knowledge of the latest findings on viewership and usage
in this interactive forum with prizes.
• Over the Top-ics @ Next TV SF:
Dive deeply into the hottest discussion topics in this structured
networking session.
Sample Roundtable Topics:
˚ Streaming
˚ Opportunities in Advanced Advertising
˚ Digital Programming Strategies
˚ Metrics and Measurement
Contact Melissa Grego [email protected] for program and speaker information.
Contact Louis Hillelson [email protected] for sponsorship information.
PRESENTING PARTNERS:
HISPANIC TELEVISION SUMMIT AGENDA
THURSDAY, OCTOBER 22
8:00 – 8:50 a.m.
Registration Opens & Continental Breakfast
Sponsored by Olympusat
8:50 – 9:00 a.m.
Welcome and Opening Comments
Louis Hillelson, VP/Group Publisher, Broadcasting & Cable
and Multichannel News
9:00 – 9:30 a.m.
Opening Keynote Conversation: Turning Loyal Viewers
into Your New Customers
Hispanics are loyal viewers…and loyal customers, generation
after generation. By engaging Hispanic television viewers
through programmatic, native and traditional video placements,
advertisers are enjoying increased success. A leading media
executive shares insights on how advertisers and their media
planners are effectively shifting traditional buying choices of
Hispanic consumers.
Interviewer:
Mark Robichaux, Editorial Director, Broadcasting & Cable
Keynote Presenter:
Gonzalo Del Fa, President, GroupM Multicultural
9:30 – 10:10 a.m.
Session #1 - Expanding Media Options Expands Reach
This session is an “audience participation” experience where the
audience gets to interact via their smartphones with the panel of
leading advertising executives. The panelists will focus on growing
the business and will address key points such as what advertisers
want, agencies need, and how the TV industry responds with
tactics including native, programmatic, and traditional approaches.
Moderator:
Barry Frey, President & CEO, DPAA
Panelists:
Danielle Cherry, SVP Human Experience Strategist, Starcom
Mediavest Group
Carol Hinnant, SVP, National Television, Rentrak
Eric Mathewson, Founder and CEO, WideOrbit
Isaac Mizrahi, Co-President, Chief Operating Officer, Alma
Lisa Torres, President, ZOmulticutural
10:10 – 10:15 a.m.
Special Salute to TVE’s 25th Anniversary
10:30 – 11:10 a.m.
Session #2 - Who’s Watching What Programming,
and Where Are They Watching?
Hispanic audiences are critical to Hispanic content. Lately,
viewing behaviors cross between traditional Spanish language
programming and “Hispanic-flavored” general market content
— frequently by streaming on their mobile phone! This panel
discusses the impact of these most recent trends on providers,
programmers, measurement services, and advertisers.
Moderator:
David Puente, Communications Coach – U.S. & LATAM,
Clarity Media Group
Panelists:
Trina Fresco, Vice President of U.S. Community Alliances,
Events and Engagement, Nielsen
Javier Garcia, VP & General Manager, Multicultural Services,
Comcast Cable
Allan Navarrete, Executive Vice President & General Manager,
Mexico, Andean Region, Central America and U.S. Hispanic,
Discovery Networks Latin America/U.S. Hispanic
Daniel Rodriguez, Co-Executive Vice President, Endemol
Shine Latino
Bilai Joa Silar, SVP, Programming & Production,
NBC UNIVERSO
Michelle Webb, Executive Director, Content Acquisition &
Strategy, GM & CEO for the FiOS1 Local Channels,
Verizon Communications
11:10 – 11:30 a.m.
Special Presentation: How to Create Original Content
While Dancing with the Advertising Stars
This special presentation about the challenge of creating new
content is a series of different cases that is co-presented by a
leading network executive and a major Emmy Award-winning,
on-air talent. This session delves into the process from concept,
to casting, to sponsor acquisition to social media promotion,
all in the quest of building a loyal fan base. It promises to be
entertaining, informative, interactive and fun. The interviewer is
also a past recipient of the Award for Outstanding Achievement
in Hispanic Television.
Interviewer:
María Celeste Arrarás, Co-anchor, “Noticiero Telemundo;”
Host, “Al Rojo Vivo con María Celeste”
Presenter:
Luis Silberwasser, President, Telemundo Network
10:15 – 10:30 a.m.
Morning Networking Break
Sponsored by TVE STAR HD
38
11:30 – 12:00 p.m.
Session #3—Transitioning Telenovela Traditions for Today
Telenovelas remain a significant revenue generator, having
attracted a 28% increase in sponsor commitments last year. The
story-telling formula is the key to success. This session explores
how audience tastes are evolving the traditional telenovela to
include popular “super series” in both Spanish and English.
Moderator:
Lucia Ballas-Traynor, Hispanic Sales and Marketing Veteran
Panelists:
Perla Farias, Vice President, Novela Development, Telemundo
Alex Sepiol, Sr. Vice President Original Scripted Programming,
USA Network
Alan J. Sokol, President & Chief Executive Officer, Hemisphere
Media Group, Inc.
12:00 – 1:25 p.m.
Awards Presentation and Networking Lunch Celebration:
Sponsored by NBCU Hispanic Group, Telemundo,
NBC UNIVERSO
Achievement in Hispanic Television
Presented to Lucero, Host, Singer & Actress,
Lucero Entertainment Inc.
Leadership in Hispanic Television
Presented to Verizon
Accepted by Javier Farfan, VP of Cultural Engagement,
Verizon
1:25 – 1:45 p.m.
Featured Conversation: The Art of Content Marketing
Product placement and integration of products and services
into programming has long been a vital part of the Hispanic
TV business equation. Today, online video provides an even
more adventurous opportunity to expand on this long-running
practice, while ad-blocking offers other challenges. Get more
details about this important revenue source in this session.
Moderator:
1:45 p.m. – 2:30 p.m.
Session #4— Marketing To Attract Viewers
and Retain Customers
The most essential component of today’s television and video business
equation is capturing and retaining loyal viewers. This session offers the
latest ideas and best practices for tune-in promotions, public relations,
publicity stunts, as well as updates to traditional acquisition and
retention programs. Get the latest on viewer behavior, and learn more
about effective promotions for broadcast, pay TV, and online video.
Moderator:
Tom Maney, Advisor, MundoMax
Panelists:
Julie A. Barys, Director, Integrated Marketing Communications
and Planning, WESTERN UNION
Greg Knipp, CEO, Dieste, Inc.
Alejandro Ruelas, Co-Founder, Managing Partner, LatinWorks
2:30 – 2:45 p.m.
Special Research Presentation:
Is There A Better Way? A New Model to Measure the
Changing Hispanic TV Audience
Spanish-language television is a $7.2 billion industry and has
doubled since 2006. During this time, marketing has changed
to include digital and social media, which has revolutionized
the industry with improved metrics and real-time analytics. Yet,
the prevailing Hispanic TV audience metrics have not changed.
They continue to use “Spanish language” as the sole indicator
of television intended to reflect the full diversity of Hispanic
audiences. This session will delve into the diversity of Hispanic
audiences segments by generation and will propose new
standards for audience measurement.
Presenters:
Dr. Jake Beniflah, Executive Director, The Center for
Multicultural Science
Brian Hughes, SVP, Audience Analysis Practice Lead,
Magna Global
2:45 - 3:00 p.m.
Afternoon Networking Break
Sponsored by TVE STAR HD
Participants:
Enrique Perez, Executive Vice President, Azteca America
Station Group
Michael Roca, Associate Media Director, Zubi Advertising
Dave Rodriguez, Multicultural Marketing Communications
Manager, Ford and Lincoln
40
3:00 - 4:00 p.m.
Session #5—Is Online the Answer?
The Attraction of Online Distribution and TV Everywhere
There are more networks than space in a traditional channel
lineup. Is online the answer? This topic has many perspectives.
That’s why this lively super-session consists of two panel
discussions combined into one extended, 60-minute period.
Each panel will address the topic from different perspectives;
one from the viewpoint of online, and the other from the
perspective of traditional programmers.
Moderator:
Court Stroud, Writer/Journalist
Panelists in Part 1:
Dave Alloway, Director of Customer Experience, NeuLion
Pete Salgado, Founder & CEO, TuYo TV
Michael Tribolet, Chairman, Co-founder and CEO, YipTV
Panelists in Part 2:
Aymeric Genty, Chief Executive Officer, Alterna’TV
Julián Giraldo Suárez, EVP, RCN International
Mark López, Executive Vice President and General Manager,
Univision Digital
Tom Mohler, CEO, Olympusat Holdings
4:45 – 5:15 p.m.
The Closing Keynote: A Look Ahead at the Business of
Soccer on Television
One of Major League Soccer’s top executives will discuss where
the soccer TV business -- both domestic and international -- is
headed. This state of the industry report will provide an added
perspective to the discussions of the day and will offer attendees
with thoughtful reflection on the immediate challenges.
Interviewer:
Jorge Pérez Navarro, Talent,
Univision Deportes
Keynote Presenter:
Gary Stevenson, President and Managing Director,
MLS Business Ventures
5:15 p.m.
Closing Remarks
Louis Hillelson, VP/Group Publisher, Broadcasting & Cable
5:15 - 6:15 p.m.
Networking Reception
Sponsored by Condista
4:00 – 4:45 p.m.
Session #6 – For Hispanic Sports Fans, There’s Soccer
and Much More.
The Hispanic sports fans enjoy many sports. While a majority
live for the World Cup, most are also loyal fans of baseball, auto
racing, boxing, Lucha Libra (pro wrestling) NFL, NBA, mixed
martial arts, and more. This energetic session explores how a
variety of sports properties engage Hispanics through sponsordriven promotions, brand extensions and fantasy games,
expanded digital television coverage, and much more.
Moderator:
R. Thomas Umstead, Editor, Multichannel News
Panelists:
Pattie Falch, Director of Sponsorships and Events,
Heineken USA
Jose Garriga, Vice President, Sports Sales, Univision
Communications, Inc.
Alvaro Saralegui, Consultant, NFL
Rafael Torres, Senior Director of Sports Programming,
beIN SPORTS
Eli Velazquez, Executive Vice President,
NBC Deportes
42

ADVANCED ADVERTISING AGENDA

Transcription

Similar documents

Family and Child Summit Edition

average screen time spent per person per day in zero tv homes the

Learning labs_4 - Verto Solutions

GlobAltransactor

wzip z tv - Katie Sabaka

Adcraft Club, Detroit, April 10, 1970

13 - 18 June 2015 - Festival de Télévision de Monte

Succeeding in Mobile Advertising

5 TV Shows You Should Watch This Fall

read the full article