ckdeluxe.com

Car Kulture Deluxe Media Kit
ckdeluxe.com
Car Kulture Deluxe Media Kit
W
elcome to the world of Car
Kulture DeLuxe – America’s favorite traditional kustom and hot rod lifestyle publication.
Gearheads across the U.S., Britain,
Europe and the world look to Car Kulture DeLuxe for the latest in the hot
rod kulture and we deliver in spades
with every issue. That’s what makes
CKD the best showcase for advertising
your business.
From traditional hot rod Deuce
roadsters to surviving Barris Kustoms
to the latest work from talented young
fabricators making their hot rod world
mark, CKD spans the globe to find the
best examples of the finest hot rods
and kustoms. Recent issues have featured restored kustoms built over 50
years ago, surviving hot rods from the
same period, nose-bleed straight axle
gassers, mid-1960s altered wheelbase
drag cars, and hot rods and kustoms
built within the last year that look like
they could have been built in 1960. The
right look is timeless.
CAR KULTURE DELUXE - READER DEMOGRAPHICS
Circulation
Established:
Published:
Total Audience:
Paid Circulation:
Newsstand sales:
Subscribers:
Readers per copy:
2001
Bi-Monthly
568,000
80,000
56,000
24,000
7.1
Household Income
Under $25,000
$25,001 to $40,000
$40,001 to $75,000
$75,001 to $125,000
Over $125,000
No answer
4.7%
15.2%
33.2%
18.3%
16.5%
12.1%
Age Group
Over 50
36-50
21-35
16-20
Gender
Male
Female
31.8%
40.0%
27.9%
0.3%
97%
3%
Number of pre-69 cars owned
Average
2.4/person
Number of motorcycles owned
Average
1.0/person
ckdeluxe.com
Number of issues read in
the past year?
5-6
95.8%
3-4
3.9%
1-2
0.3%
How many people read
each copy?
Average
7 persons
Amount routine maintenance
you do yourself?
All
63.8%
Most
23.8%
Some
10.2%
None
2.2%
Amount major work you
do yourself?
All
38.9%
Most
36.6%
Some
19.9%
None
4.6%
Where do you buy parts?
Local shop
35.6%
Online
34.9%
Catalog
10.3%
Swap meets
19.2%
Source: Koolhouse Publishing reader survey
Importance of PRICE when
buying parts.
Very important
39.7%
Somewhat important
41.0%
Not Important
19.3%
Importance of BRAND when
buying parts.
Very important
26.7%
Somewhat important
41.9%
Not Important
31.5%
Importance of MADE IN USA
when buying parts.
Very important
51.2%
Somewhat important
29.3%
Not Important
19.4%
Car Kulture Deluxe Media Kit
C
EDITORIAL
ar Kulture DeLuxe offices
are in are in Georgia, Tennessee, Colorado and California. We have contributing writers and
photographers from all over the U.S.,
plus Canada, Australia, Japan, and Europe. Our writers and photographers are
the best in the business because they
have passion for what they are doing.
When we cover events, it’s usually
as a participant. We’re there with our
own cars right in the middle of things,
often having driven a few hundred miles
in the process. We cover events that
C
DISTRIBUTION
ar Kulture DeLuxe is published six times a year and is
distributed coast-to-coast by
Curtis Circulation Company, from the
corner grocer to the street rod shop, to
book stores and every newsstand
where quality magazines are sold. It is
also distributed in Europe, Japan, the
UK, Australia, New Zealand, and many
other countries. Cover price is $6.99.
Car Kulture DeLuxe has one
ckdeluxe.com
the other magazines don’t and we tell
about it from the participants’ point of
view because that’s our view. Each
issue features useful tech articles, most
taken from work we’re doing on our own
cars. The Car Kulture DeLuxe
staff lives the hot rod and custom
lifestyle every day and we’ve been deep
into it since we were kids building model
cars to emulate the big ones we loved.
And our readers range in age from
teenagers to septuagenarians.
There’s more to this kustom life
than cars, too. Hot rod history, lowbrow
art, music, tattoos – you’ll find it all in
each issue of Car Kulture DeLuxe
because it’s all part of the lifestyle
that we live and love. We’ve interviewed Billy F. Gibbons from ZZ Top,
Buck Owens, and legendary guitarists Dick Dale and Junior Brown.
In the kustom art world, we’ve featured Keith Weesner, George “Troz”
Trosley, and Max Grundy, to name a
very few. Profiles of legendary kustomizers Gene Winfield and Bill Hines,
Honest Charley Speed Shop… well,
you get the idea.
of the best subscriber renewal rates in
the industry. Car Kulture DeLuxe
is consistently the best selling hot rod
magazine in each of the top three
bookstores in the nation - Barnes &
Noble, Books-A-Million, and Hastings
– not only outselling all other hot rod
magazines by a huge margin, but also
ranking in the top 10% of all magazines in those same stores. Care to
guess which magazine has the highest
sell-through rate in those stores? It’s
Car Kulture DeLuxe, selling at a
rate of more than twice the national
average. Why? Because Car Kulture DeLuxe delivers the goods with
each and every issue. And Car Kulture DeLuxe is also available in a
digital version, readable on all Apple or
Android devices. We can put a hot link
in your CKD ad that will take readers
straight to your website.
Car Kulture Deluxe Media Kit
CAR KULTURE DELUXE AD RATES
SIZE
1 TIME
3 TIMES
6 TIMES
Full Page
$1,920
$1,740
$1,620
1/2 Page
1020
960
930
BLACK AND WHITE
2/3 Page
1/3 Page
1/4 Page
1/6 Page
1/12 Page
TWO COLOR
1,440
840
720
600
300
1,320
810
690
540
280
1,260
720
660
480
270
Full Page
$2,340
$2,100
$1,980
1/2 Page
1,200
1,140
1,080
2/3 Page
1/3 Page
1/4 Page
1/6 Page
1/12 Page
FOUR COLOR
1,800
1,080
870
660
390
1,680
990
810
630
330
1,500
930
720
600
300
Full Page
$2,520
$2,400
$2,280
1/2 Page
1,590
1,530
1,320
2/3 Page
1/3 Page
1/4 Page
1/6 Page
1/12 Page
COVERS (If available)
2&3
4
1,860
1,200
990
720
480
$3,000
3,720
1,800
1,140
900
690
390
$2,880
3,480
1,680
1,080
840
660
330
$2,640
3,300
For availability and pricing on decal inserts, postcards, full page/foldout inserts and multi page ads call Koolhouse
Publishing Ad Manager, Alan Mayes at 615-305-1028 or email [email protected].
ckdeluxe.com
Car Kulture Deluxe Media Kit
DISPLAY AD SIZES
Full page
2/3 page
4 5/8” x 10”
1/2 page (V)
4 5/8” x 7”
1/2 page (H)
1/3 page (V)
1/6 page (H)
4 5/8” x 2 1/4”
1/12 page
•
•
•
•
•
•
2 1/4” x 10”
4 5/8” x 4 5/8”
1/6 page (V)
•
7” x 4 3/4”
1/3 page (H)
1/4 page
•
7” x 10”
3 2/5” x 4 1/2”
2 1/4” x 4 5/8”
2 1/4” x 2 1/4”
MATERIAL REQUIREMENTS
Ads must meet exact size specifications as stated in Display Ad Sizes.
We prefer digital files (JPGs are
accepted, but TIFF, PDF or EPS
files are preferred).
Files must be at least 300 dpi at
final size used in ad.
If you are preparing your own ad,
please use a professional layout/
drawing program such as Quark
Express, Illustrator, or Photoshop.
PRINTING INFORMATION
Trim size: 8” x 10.917”
Bleed size: 8.125” x 11.25”
Each page is three columns. Each
column is 2-1/4” wide. Important
parts of bleed advertisement should
be at least 1/4 inch from edge.
Allow 1/4 inch safety margin at gutter of each page. Bleed Charge:
10%. No charge for gutter bleed.
Discount to recognized agencies:
15%. Cash discount: 2%.
ckdeluxe.com
•
Car Kulture Deluxe is produced
on the Macintosh platform
using Quark Express. Please
do not use Microsoft Word or a
similar business oriented program to produce your ad. If you
use Adobe InDesign, please
export the file as a PDF or
EPS. Please ensure that you
include bleed if applicable and
registration marks.
•
One color proof or match print required. Body & covers printed web
offset. To maintain the highest
print quality, please do not send
color laser prints. Proof should be
made from digital file supplied.
•
First-time advertisers must pay for
their first ad insertion in advance.
Subsequent insertions will be
invoiced.
Special positioning available
upon request. Additional charge
may apply.
Ad design or production questions?
Call Pablo Colomban 720-284-4304.
MasterCard,Visa, and Amex are accepted for payment of advertising.
•
For more info call
Alan Mayes: 615-305-1028
Ed Donato: 954-401-1443
Carmen Price: 714-276-5288
•
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Car Kulture Deluxe Media Kit
SOME NATIONWIDE STORES WHERE CAR KULTURE DELUXE IS SOLD
7-Eleven Inc
Acme Markets
Albertsons
Army Air Force Exchange
Associated Fresh Markets
Associated Grocers (CANADA)
AutoZone
Balls Food Stores
Barnes & Noble Inc
Bartell Drug Co
Bi Mart Corp
Big Kmart Discount Dept Stores
Big Lots Inc
BI-LO Inc
BOOK WORLD, INC
Books A Million Inc
Brookshire Brothers Ltd
Brookshire Grocery Co
Calgary Co-Op
Canadian Forces Exc.
Chevron MG
Circle K
Cosentinos Food Marts
County Market/SuperValu
Dillon Food Stores
Duckwall Alco Stores Inc
Erickson Oil Products Inc
Esso
Fas Gas Ltd
Federated CO-OP Ltd
Fiesta Mart Inc/Grocery
Food Lion
Food Maxx
Fred Meyer Stores Inc
Giant Eagle Inc
Giant Food Inc
Git N Go Conv Stores
Great A & P Tea Co
Harps Food Stores Inc
Harris Teeter Supermarkets Inc
HASTINGS ENTERTAINMET
Holiday Cos Inc
Homeland Stores Inc
Husky Oil/Mohawk
Hy Vee Food Stores
IGA
Indigo
Ingles Markets Inc
International News -CANADA
J B Sullivan Inc
J H Harvey Co LLC
Kent Oil Inc
Kinney Drugs Inc
Kroger
Loaf N Jug Mini Mart
Lowes Food Stores
Lynns
Mac's Convenience Stores
Mega Presse
Meijer Inc
Midwest Petroleum Co
Mobil MG
Nash Finch Co
Niemann Foods Inc
Pathmark Stores Inc
Pep Boys
Pester Marketing Co
Petro Canada
Pharmasave Drugs
Pharmx Rexall
Piggly Wiggly
Plaid Pantries Inc
Pollys Food Service Inc
PriceSmart
Publix Supermarkets
Quality Food Centers
Rainbow Foods
Ralphs Grocery Co
Randalls Food Markets
Red Apple Market
Safeway USA/ Canada
Save Mart Supermarkets
Save-On Foods
Sentry Foods MG
Shaws Supermarket
Shell
Shop N Save
ShopKo Stores
Shoppers Food
Smiths Food & Drug
Sobey's - Quebec
Stater Bros Markets
Stop & Shop Supermkt
SuperTarget Center
SuperValu/Farm Fresh
Sweetbay Supermarkets
Target Stores
The Grocery People
Thriftway Unified Portland
Tom Thumb Food & Pharmacy
Triple Four
United Dairy Farmers
Valero
Valu-Mart
Village Farm Dairy
Wal Mart
Walgreens Co
Wegmans Food Markets
Winks
Winn Dixie Stores
Yokes Foods Inc
USA
BRAZIL
MEXICO
GUADALAJARA
DUBAI
SOUTH AFRICA
TURKEY
AUSTRIA
BELGIUM
DENMARK
FINLAND
GERMANY
HOLLAND
NORWAY
SWEDEN
UK
AUSTRALIA
INDONESIA
NEW ZEALAND
MILITARY OVERSEAS
ALSO SOLD ON NEWSTANDS IN THESE COUNTRIES
Plus Car Kulture DeLuxe is also sold in digital format in 91 countries.
We can hotlink that version to your website!
ckdeluxe.com
Car Kulture Deluxe Media Kit
AD SIZE DIAGRAM
Full page
A
1/2 page (H)
C
1/3 page (V)
E
2/3 page
C
B
1/2 page (V)
F
G
H
B
J
D
1/3 page (H)
F
1/4 page
G
1/6 page (H)
H
1/6 page (V)
I
E
I
1/12 page
J
D
A
CK Deluxe LLC
102 W. Walnut St.
Jesup GA 31545
ckdeluxe.com