Marketing MAX - Mirage Net Web Hosting

Marketing To the MAX
Tips and Tools used by the 1100+ members of MaxInCommon.com
The Online Community for Entrepreneurs
What does everyone that is doing business online and offline have
in common? The necessity to weed through the marketing maze
of course!
What you will find within these pages are some of the best tools,
resources and marketing ideas for both internet based business
and old fashioned brick and mortar companies.
These tools and resources have been tried and tested by our
members and proven to be worthwhile - saving YOU from
spending time and money testing methods that don't work.
While not every idea will suit YOUR business, we assure you that
you will find many new ideas on how to build your customer base
and promote your company. Happy reading!
Brought to you by Max Member {--Name--}
Visit my website at:
http://{--Site--}
The Basics of Online Business
By Bill Cozzolino
I was 'online' before the Internet became known as the Internet. I started my first
online business in 1990 and have been making money online month after month,
each and every month since then.
I've also watched the Internet 'Gold Rush' evolve and witnessed the hype that
virtually insures 'going bust' online.
If you are in business online or planning on going into business online, you must
know one thing - The Internet has not changed the Basics of Business!
The Internet is a communications tool, and that's all it is.
Communication Rules!
Consider how the ability to get information to the public has changed the way businesses advertise:
The printing press gave merchants the ability to get information about their products and services to more
prospects.
Radio and television gave merchants the ability to get information about their products and services to more
prospects.
The Internet gives merchants the ability to get information about their products and services to more prospects.
Today, you will find Internet links along with the in-print and radio/TV ads!
The 'key words' remain the same - Information about Products and Services.
But when the Internet appeared, it didn't take long for someone to shout 'Gold Rush'!
Let's look at a bit of history.
The California Gold Rush
In January of 1848, James Marshall and a group of around twenty men were building a sawmill to provide lumber
for John Sutter's growing ranch in a remote outpost in California. The sawmill was nearly complete when
something on the ground caught Marshall's eye:
"I reached my hand down and picked it up; it made my heart thump, for I was certain it was gold. The piece was
about half the size and shape of a pea. Then I saw another."
That event was the beginning of the California Gold Rush, but Marshall's discovery did not 'launch' the Gold Rush.
The news did spread, but for most that heard, it was just another 'wild west' story too unlikely to be true.
Sam Brannan, a San Francisco merchant heard about the gold at Sutter's mill and came up with a Business Plan.
He ran through the streets of San Francisco announcing Marshall's discovery with 'proof in hand, a bottle of gold
dust. It was a masterstroke of marketing that made Brannan rich - and Sam Brannan never mined for gold!
Just before he began shouting 'California Gold' in the streets of San Francisco, Brannan purchased every pick axe,
pan and shovel in the region. A metal pan that sold for twenty cents prior to his announcement was now available
from Brannan for fifteen dollars.
In just nine weeks he made thirty-six thousand dollars - - With a Marketing Plan and a Product that was In Demand!
Very few struck it rich with pick and shovel! History informs us that the vast majority of those that joined the
California Gold Rush in the hopes if instant wealth went bust. Most ended up going back to work in the skill or trade
they brought with them.
In less than a year, the surface gold was nearly gone. The majority of the California gold remaining was either
underground or under water. Those that made money mining gold were business men with the investment
resources and business management skills necessary to purchase the equipment and hire the men needed to
extract gold from the hills and rivers.
Business was good in California, but not in the goldfields!
Men and women that were able to spot a product or service need and devise a marketing plan to meet that need
did very well during the gold rush.
Levi Strauss, operator of a prosperous dry good business added a metal rivet to the sturdy canvas pants and
changed the course of American fashion.
Henry Wells and William Fargo began providing secure and honest banking and transportation to the area. Their
company, Wells Fargo, became a giant in the banking industry.
Women washing clothes, cooking meals and providing other 'necessities' to the miners typically made hundreds of
times the income that their customers, those with 'pick and shovel' were making!
In short - the vast majority of those that joined the California Gold Rush in the hopes in instant riches went bust,
while those that were able to spot a business opportunity and put together a simple marketing plan with a product
or service that was in demand did very well.
Is there a lesson to be learned here?
The Internet Gold Rush
The 'Internet' first appeared as the U.S. Department of Defense ARPANET in 1969 linking the University of
California at Los Angeles, SRI (in Stanford), University of California at Santa Barbara, and University of Utah.
ARPANET was designed for transferring library information.
The first email program was created by Ray Tomlinson of BBN in 1972.
The early Internet was used by computer experts, engineers, scientists, and librarians, and there was nothing
friendly about it.
All that was about to change!
Bill Gates' Windows 1.0 hit the store shelves in November 1985. The Windows software is a Graphics User
Interface (GUI) that allowed the average computer user to get 'online' without having to understand complicated
command line coding.
It was not just Windows!
Bill Gates launched a well-devised Marketing Plan with Windows as the first 'pick and shovel'. Along with Windows,
Bill launched Microsoft's entry into the browser, server, and Internet Service Provider market. Those resources
gave anyone with a computer and an Internet connection the ability to get connected to the entire world!
The Internet of today provides merchants with the ability to communicate - to advertise and sell products and
services to the entire world at a fraction of the cost of conventional advertising. Those that are not promoting their
business online are not effectively competing. That's the 'nature of the beast' - it's a fact of life!
The Internet has not changed the
Basics of Business
Successful business begins with a product (or service) that is in
demand. There is no magic here. Shoppers are still looking for
value! Your product must be competitive; it must be of equal or
better quality than other products on the market, and it must cost
less than comparable products.
You must be able to get your product to the customer, and you can't
do that without advertising.
The 'Golden Rule' in business is - - -
Advertise or Die!
And that means an Advertising Budget!
Somewhere along the line, someone shouted 'Gold'!
The silly idea that anyone could start up a business and make money online without a product or service and
without an advertising budget began to appear shortly after Windows was released. It started with the Network
Marketing or MLM concept, and it's still getting thousands of folks into investing their hard earned money into
'programs' that virtually insure failure.
Take a look at the following ad:
Amazing Income Opportunity! Join McDonalds today and retire in less than a year! That's right, just join
McDonalds today, get three other folks to join McDonalds and your membership will be paid for. When those
three that you got to join get three other folks to join McDonalds, you'll be on your way to unheard of wealth!
Don't worry about selling burgers! Just get others to join!
Sound kind of fishy?
Okay, just change the word 'McDonalds' to 'my program' and read your email or start searching online for home
based businesses!
Don't bite on any of that hype - it's all Fools Gold!
Don't get me wrong; Network Marketing is a great way to get products and services to the consumer. In fact,
more products and services are distributed through Network Marketing in Japan than in any other nation on
earth!
Network Marketing gives folks that do not have tons of startup money an opportunity to get into business with
very little initial investment. A good Network Marketing or affiliate company will provide a replicated product
web site for distributors and most will handle all the shipping.
If you want to become successful in online business, you must resign yourself to the fact that you will be selling
products or services. Selecting the company with product or service that's right for you is very simple.
Back to the Basics
Step One - Think Product
Ask yourself this one question; "Can I make a good income selling the
product"?
See What MAX Members
Are Involved In
Compare the product that you are considering with similar products both
online and locally. The product you're considering must be comparable,
preferably better in both quality and price than your competition. If you
find similar products available for less, look elsewhere.
Do NOT consider enrolling other distributors into your product selection.
If you can't earn an income selling the product, neither can your
distributors and you'll all go bust!
Step Two - Visit the Company Web Site
Most online businesses provide replicated web sites for their
distributors. That's great because you won't have to spend a ton of
money to have someone do it for you! But the web site provided by the
company you're considering is the one you'll be 'stuck with' as a
distributor, so be very 'picky' about what you'll get.
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The main page must be a product sales site! If the affiliate link provided
by the company leads directly to an 'income opportunity' page, click off
immediately. The FTC requires a product sales page first and with
'minor' links to the business opportunity.
Look for company contact information before the fold on the main page.
"Before the fold" means that you must see the company contact
information or a link directly to that information without having to move
your mouse. For US businesses, this can be an email link, but you must
be able to find the physical and mailing address easily. If you will be
doing business worldwide, that information link must be before the fold.
If you do not see the company contact information on the main page,
look elsewhere.
Look for the Product Sales Page. The company web site must provide a
means for your customers to purchase the product without hearing one
word about marketing - period! If your customers are going to be
contacted with 'business opportunity' information automatically, find
another company.
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Step Three - Initiate Contact
Send an email to the company or the representative that contacted you
and ask them a simple question. If the email bounces or you do not
receive a reply within a day or two, look elsewhere.
If you're considering an affiliate or Network Marketing company, you will
probably be contacted by a distributor. Listen carefully to the 'sales
pitch' that he or she gives. If they tell you how great the product is, how
well it sells and how the customers love it, you're on the right track. If
they begin with a pitch about how easy it is to enroll others, ask them
not to contact you again.
Ask your contact what training is available. Network Marketing
companies are required by law to provide training either for free or at
cost, and most affiliate companies will do the same. It is in their best
interest to educate you!
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Step Four - Consider your Advertising Budget
Be very cautious here! If the company or the representative even
mentions the word 'spillover', get out of there as quickly as possible! If
they promise to do all the work for you, they don't need you!
If there is any mention of 'getting others to join' - leave and never return!
You must be prepared to spend money each and every month in product
advertising. This can be as simple as creating your own flyers or handouts
and distributing them locally, but if you don't direct prospects to your sales
site, you're going to fail.
Keep Your Customers
See how at: http://tryafreecard.com/
Then send a card FREE
http://mailoutcards.com/
You can start small, but you must advertise.
Step Five - Get Another Opinion
Do not start without counsel from your spouse or partner, another
business associate or a trusted friend.
I would rather see you put your hard earned money into a passbook
savings account than to dump it into a 'Get Rich Quick' scheme. If you're
considering a company now and you're not sure, I'll be happy to review it
for you at no charge. Just email with the company link and I'll look it over.
Experience Art as a Business
A new home business type! New type
of rewards. Join the art adventure!
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Bill Cozzolino is an epistemologist, author, teacher and webmaster residing in
Washington State, USA. Bill spends his free time coding custom PHP scripts 'just for fun' and teaching Judo at the local YMCA. Owner of three successful
online businesses, Bill is ready to share his years of experience with anyone that
asks. Email Bill at [email protected] or drop into his voice chat room:
http://MyWorldChat.com/MyWorldChat.exe to 'kick dirt'. (Max ID usa)
Ok, I've Found A Business that's Perfect For Me. Now What ?
How About Getting Started by Using These…
Top 10 Marketing Tips
By Denise Michaels
1. Know Your Market
Many entrepreneurs have no clue who their customers are and why they
really buy their product. If you say, “Everyone is my market,” that honestly
means no one is your market. The more specific you can get about the
kind of person who buys your products or services – the more you can
really zero in on the perfect message and venue for that message that will
make those people stand up and take notice.
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2. Create Your Product or Service Around Their Needs
Some people come up with something that they think is a great product
but they never take the time to determine what needs it truly fills and what
problems their product solves. They go on and on talking about features
and gizmos that no one really cares about. That’s an expensive mistake.
Find out what problems do your customers have that are in need of a
solution. Not the other way around.
3. Offer Real Value
Ask yourself honestly, “Would you buy it?” And, “Would you recommend it
to your best friend?” Make it a value that just seems too good to pass up.
Don’t undercut yourself. You deserve to cover your costs and make a fair
profit. If people aren’t biting, don’t assume that the price is too high.
Instead assume that you’re not doing an effective enough job of
communicating the value.
4. Be Passionate
There are many times when your enthusiasm and positive energy and problem-solving skills will be exactly what it
takes to save the day and the deal. Also, chances are that what you offer is something that you’re going to be offering
for a long time. Be passionate first about serving the customer, not just from a customer service standpoint but also in
the marketing message that you build.
5. Love the Customer Not the Product
It’s easy to love the product. Perhaps you use personally. Maybe you like all the features. This is misplaced loyalty.
Revenues don’t come from the product. The product can’t love you back. But it can’t reject you the way a customer can
either. Learn everything you can about your customers and potential customers. Ask questions and let that love reflect
back to your customers in your marketing
6. Don’t Rely on Word-of-Mouth Advertising
When I ask new entrepreneurs how they plan to market their business they frequently reply, “word-of-mouth.” Yes, it’s
one of the strongest forms of “advertising”, but you could starve waiting. To me it means they have no marketing
budget and no clue. There are free and inexpensive options. Create joint venture partnerships, network online, get
articles in ezines. Do something!
7. Build a Clear Marketing Message
A confused mind always says, “no.” As you create your marketing
message ask several people to read through what you’ve written
to see if it’s clear. Listen with an open mind to what they say. If
they have to ask you questions, it’s not clear. If you have to
explain beyond what you’ve written, that’s probably information
that should go in your sales letter. If they’re ready to buy, you’ve
got a winner.
8. Make Cause and Effect Links
Don’t just tell them a feature or benefit about the product. Come
full circle and tell them how that feature or benefit will make their
life better. People are so busy and so stressed these days that
they often don’t have time to make the connection. If you don’t
show them how your product or service will improve their life in a
real way, who will? Don’t expect them to sell themselves.
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9. Create Joint Venture Partners
Team up with people who have something you want and you can
offer value to them. For example, a person who has an email list
for a product or interest that’s complimentary not competitive is a
good friend to have. Write an email that comes from the list owner
and guides his or her people to your website or sends them your
sales letter via autoresponder. They get a commission on each
sale.
10. Test, Test, and Test some More
Find out in a small way if there are people who will nibble at your
idea before you spend a lot of time or money on it. Talk up your
idea with others. Many people will give you surprisingly good
ideas. Gauge their reactions. Post little clues about your idea on a
chat room of message board in an appropriate way with people
who you think might be your customers. Ask, ask, ask and then
listen.
With over two decades successful experience in sales, advertising, public
relations, market research and planning, Denise Michaels has worked with top
authors and seminar leaders. She’s the expert that experts hire for marketing
support. Discover more about Denise and read more of her articles online at
http://www.MarketingForHer.com Or, email her at: [email protected]
(MAX ID denisemm)
Healthy Coffee? Delicious Too!
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ites/livewellglobal/index.asp
Offline and Online Marketing
Any good marketer will tell you that even if your primary business is an online based business, offline marketing is
essential in helping to build and make sales. Many people get so stuck on learning the ins and outs of online marketing
that they forget to promote their businesses offline too. At MaxInCommon.com we have a Creative Advertising Chat
where members share both their online and offline marketing ideas. Below are just some of the unique and creative
ideas that have been shared. Want to learn more? Join MaxInCommon.com and participate!
OFFLINE PROMOTION IDEAS
Free Radio Advertising: Almost all radio stations, on or off line accept listener requests via email, the ones that
don’t, accept them via a web-form. What we do is to compile a large list of these email addresses, and we sort these
lists by genre (Rock, Rap, country, contemporary etc.), and every day we request a different song from the staff of
XWY.com, or whatever our web address is. A short URL is crucial! For more information and where to get lists of
radio stations, stop by the forums at MaxInCommon.com. Submitted by Bob LaPlante (MAX ID netwise)
Many offline marketing tactics! I make up small baggies of my
Business Card, Business Opportunity Flyer, a Piece of Candy, my
current host specials & a discount coupon, for first time buyers.
I hand these out everywhere. I also leave these bags with my tips.
ex. hotel Maids, Waitresses, Waiters, Hair Dressers, etc.
Print out flyers with your contact info (not your personal address),
your website address & email address along with any current specials
you are offering. Contact local offices, housing developments etc. and
ask them if you can leave fliers in their office or hang on their tenants
doors. Give the office employees a free gift.
I contact local stores that relate to my business & ask them if I can
leave my business cards & fliers about my great company or
opportunity. I give the store owners a free gift or discount for helping
me spread the word about my business.
Show off your product! Bring your
product everywhere and show it off! I sell
scented candles, so whenever I go out to
dinner, I bring a candle, set it on my table
and light it. Soon both the wait staff and
the other diners are asking me where to
get such great smelling candles!
Submitted by Wendy Baird
(MAX ID candles4thesoul)
Other Ways to Build Your Business
Locally. People looking for a way to make
some extra money are all around you and
they are looking for you. You just need to
let them know you're there.
Daycare centers, are excellent to contact and leave business cards
and/or fliers! I Print out a flyer of just a few items from my line and I
attach my business card & a discount coupon. I get a lot of orders by
doing this! Whatever company you represent, find some items that
cater to children or to moms and make up a flier!
CIRCULATE POSTCARDS LOCALLY
Get a table or a booth at all local fairs. They are usually less than
$25.00! Display your products along with business opportunity fliers &
business cards. Do a contest drawing at these types of events. Make
up entry blanks that gather the customers' info so that you can initiate
contact with them again!
CAR DECALS AND MAGNET SIGNS
Join your local area chamber of commerce! They are always holding
local business events that you can participate in. If they have Job
Fairs, get a booth and set up info about your business!
Contact local area parks & community centers to see what events
they are having. Ask about setting up a table. This is a great way to
network & market to those in your community.
ASK local companies, if they would like to offer discounts to their
employees. Companies are always looking for a way to show their
employees, that they are appreciated. You could also have a gift
basket raffle for anyone who orders.
Submitted by Maureen Rocks (MAX ID crystal1213)
•
•
•
•
Literature racks
Reception / waiting room lobbies
Bulletin boards
Telephone booths
This is an easy passive way to let people
know you have a home business.
You can order car decals and magnets
from many places or purchase decal
printing paper at any office supply store
and make one yourself.
BUSINESS CARDS
Always have them with you and leave them
everywhere! Pass them out to anyone you
have a conversation with, leave them on
restaurant tables in the sugar containers
and leave them with your tips. Whenever
you pay a bill, include a card – there is a
LIVE person processing those payments.
Go to Vista Print to get inexpensive
business cards and other materials printed!
ONLINE PROMOTION IDEAS
There are so many programs and tools available online that it becomes confusing and many times both a time and
money waster to try even a few to see which ones actually work. MaxInCommon.com members have shared the tools
that work for them in the hopes of helping you weed through and choose the best methods. Some are free, some are
not so free, but they have all been tried and tested and produced results for our members.
Free Tools & Resources
An effective unique twist on the whole traffic exchange
and search engine idea! When you use ClickThru.com
we give you FREE ClickThru Cash which you can use
to buy FREE advertising and traffic. You can even
target, limit repeat visitors and more! There are 3 ways
to earn ClickThru Cash:
Surf the web with the ClickThru.com Remote
Control Search engine.
Participate in Task Offers from other web site
operators.
Refer others to ClickThru and get a 10%
commission on ClickThru Cash they earn.
ClickThru.com
Submitted by Bryan Rickert (MAX ID brickert)
AdTactics. Free to join and you earn ad credits
by exchanging and reading offers from other
members. You earn credits very quickly (some ads are
worth 1,000 to 2,000 credits) You do not have to visit
the advertisers website to earn your credits.
AdTactics.com
Another is Opt-in Planet
http://www.optinplanet.com/cgi-bin/in.cgi?MICHAELJ
Gotsafelists is another excellent resource for
advertising and free resources and ebooks
GotSafelist.com
Submitted by Michael Fitch (MAX ID michaelj)
Traffic to Burn! Free Tips and Resources for Getting
More Traffic!
FREE tools include:
Supported Programs Section - insert YOUR Referral IDs
Directory of Search Engine Submission /Promotion Tools.
Dynamic Traffic Exchange Directory with 759 listings.
Dynamic Safelist Directory with 2023 listings.
Members Links Section to add your favourite program.
FFA and Classified Ads Directory.
Multi-Level-Ads Directory
Directory of Ezines
TrafficToBurn.com
Submitted by Bob LaPlante (MAX ID netwise)
Sometimes all you need for a logo or a button is some
nicely formatted text. CoolText is truly a cool logo generator
-generates nice graphics quickly and is free of cost. Check
it out at http://cooltext.com/
When you need to find area codes, phone numbers, zip
codes, addresses, demographics and a whole lot more, just
go to this site to lookup the information you need. It's easy plug in the information you have and out pops the
information you want. Check it out at
http://www.melissadata.com/Lookups/
This free marketing membership site gives you access to a
professional URL rotator that you can use to test your
marketing or run advertising coops, an ebook library, an
affiliate program promotion site as well as a training / JV
site. For more information go to http://u4tips.consorts.net
If you have an e-course / minicourse and want to get some
exposure for it you can list it free in this directory - You
will have another backlink to your site and your minicourse
will be listed in a growing searchable directory. For more
information go to http://www.minicourse.info
This webdesign company offers fastloading, customizable
website templates. You can buy individual templates at $5
each or if you create a lot of sites you can purchase a
membership. Considering the professional quality of the
templates they offer, it's a wonder they charge so little. For
more information: http://hop2url.com/BasicTemplates
The Directory of Ezines lays claim to being the oldest, most
current and most useful searchable listing of ezines. You
can use it to find ezines that allow various types of ad
submissions or even article submissions. The database is
searchable on several criteria, including whether the ezine
is posted to the web or not. (Think incoming links!) Find out
more at http://hop2url.com/DOE
Submitted by Sabrina Hinds (MAX ID set2succeed)
Content is King
R.L. Rouse Directory. An excellent source of content and
live feeds as well as a reciprocal linking source. Helps your
page ranking also. Here you'll find a source for articles
ranging from search engine optimization to Blue grass
music. http://www.rlrouse.com/
Submitted by Michael Fitch (MAX ID michaelj)
Instant Buzz – Great tool will send targeted visitors to your site today. Install it right now (it's free and takes only a few
seconds), and you will see targeted high quality traffic to your site today. Instant Buzz
Free Tools & Resources (cont'd)
One of the best ways to promote online is your own
newsletter. This is also a great way to build your
contact list. (MaxInCommon.com Gold members can
run 2 newsletters with unlimited subscribers for free!)
The contact list builder is great for getting a contact list.
Contact List Builder offers online resources and
training for small business owners.
ContactListBuilder.com
Get 100 FREE Visitors to Your Website!
100FreeHits.com
FREE Leads
EasyFreeLeads.com
Grab 4 Marketing Memberships at No Cost for yourself,
and to give to your prospects once they join your
program or down line:
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* Free ISO Rotator
* Free ISO Resources
* Free ISO Promo
* Free ISO Trainer
"To Build Your Business You Need The Right Tools"
ISO Register has those Tools All in One Place.
Submitted by Roy Fielding (MAX ID acutabove)
Submitted by Maureen Rocks (MAX ID crystal1213)
Technology is on Your Side
By Mary Anderson
The day has come that you can no longer afford to do
business without some type of high technology follow up
system that automatically and systematically keeps you
in touch with customers, clients and referral sources. Not
organizing and communicating effectively with your
prospects means you are working harder not smarter.
Time is Money
Suppose using a one or two automated tools could save
you just ten minutes out of every hour of your day. If you
devoted eight hours a day, five days a week into building
your business you could gain one hour and twenty
minutes each day and six whole hours each week and an
astounding three hundred and twelve hours of time each
year. Time is money - use it wisely or lose it.
Automated Communication Must Be Meaningful
Your marketing plan must include automated tools that
allow you to personalize your communication and make it
feel like one on one contact. An automated greeting card
sender system, autoresponders and newsletter programs
can provide the service you need to make your
newsletters or articles personal.
Always include automated marketing tools that reach out
and touch your prospects and customers online and
offline.
Take Action
Choose the tools that will profitably yoke today’s
technology with your marketing efforts. If you are not
using an automated marketing tool you owe it to yourself
and your business to begin today.
Mary Anderson invites you to contact her and request a free
marketing consultation at
http://MakeandKeepLoyalCustomers.com/free.html and see
how an automated greeting card system can keep you in touch
and top of mind to the people that are important to you and your
business. (MAX ID amarycanliving)
Highly Qualified Leads -This system utterly redefines
"lead generation". Truly revolutionary software that gives
you more freedom and flexibility than ever before.
Essentially, we've created the equivalent of an "online
dating service" for network marketers who want to sell
products to the right-match end users. We give you the
ability to build as large a customer base as you choose.
Anyone who enrolls with profile selection in which the
prospector selects 1 by 1, receives 100 Free highly
qualified leads. In other words, you choose the profile
and select from whom you want to acquire and they
become exclusive to the selector. Check it out as it can
help anyone in networking
TheAPlan.biz
Submitted by Mark & Debbie Fortier
(MAX ID ameriplanusa1)
Free Solo Ads - As a subscriber, you'll get Free Solo
Ezine Ads in a variety of different ways...
Earn free solo ezine ads by referring subscribers
Earn free solo ezine ads by reading your email
Earn free solo ezine ads by referring advertisers
You get .05 credit for each 'paid' link you click on You get
.50 credit for each subscriber that you refer and you get
1.00 credit for referring a paying advertiser.
With our super-low pricing on solo ezine advertising, you
can 'rack up' loads of quality exposure in no time!
Spend your credits just like cash - Solo Ads start at just
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MyViralAds.com
Branding
By Bob LaPlante
This article is intended to provide the reader with a broader understanding of Branding and is not intended as a
How to Guide. At the end of the article I will provide some resources on the topic that will assist in your own
research on Branding.
What is it? How does it apply to Business? Webster Says:
Main Entry: 2brand
Function: transitive verb
1 : to mark with a brand
2 : to mark with disapproval : Stigmatize
How does this apply to business?
Well for anyone new to “brands” this is more than likely a confusing topic. And even more complex if you are
looking for a straight concise answer! There are many definitions of a brand, rumor, logo, identity, ownership, the
list goes on.
Maybe a better definition would be “ones collective experience of a company, product or service with a given
name” but alas this is not even right on the money!
A brand is REALLY a memory! It’s a conscious recollection of something you saw, felt, or heard! Lets take a
moment to think.
What do these make you think of?
“Like a Rock”
“I’m Loving It”
“Intel Inside”
“taste of a new generation”
These are ALL statements that trigger a memory! I will bet dollars t doughnuts that you can Name EVERY popular
company that is associated to the above phrases. And the reason that you can be described in two words.
Visibility, and Repetition! Visibility and Repetition are not only the two key elements in any advertising campaign,
they are also the key elements in brand recognition!
Lets take a minute to think, What do Yahoo, Chevrolet, McDonalds and lets say Pepsi have in common? I bet you
guessed it, Brand Recognition! The reason they HAVE this brand recognition is because their advertising
campaigns are not just focused on selling their product, they are also focused on etching their brand into your mind
so when you hear their brand phrase(s) it triggers a memory that often triggers a response (purchase of their
goods or service).
Some Tips for branding your business:
Branding today is not unlike it was in the old west. In the old west ranchers branded their livestock “Put their mark
upon”. The savvy companies today are doing the same exact thing - they are putting a mark upon your mind!
It is a good practice when approaching your branding project to begin at the end. Let me explain. What you need to
do is make a decision of your desired outcome. Write it down, what is the result you desire to accomplish with your
branding activities. Once this is firmly in place, now you want to remember 2 things - Visibility and Repetition!
These are the mortar that you will build your brand upon, without them, you will wind up with maybe a logo, at best
a jingle that won't stand the test of time!
Understand that branding your product, company or service is an investment of time and money. It is very easy to
equate branding with a dollar amount, but not as easy to place a “value” on a brand!
Do NOT fall for shortsighted tactics. Since it is difficult to ascertain the true value of the brand, many marketers
tend to compete on price alone. Though this may work short term, it will fail in the long haul! A better long term
strategy is to compete on a high product value, and build quality brand recognition over a longer period of time.
Branding is not a once off project. Brand recognition must be flexible and able to change with trends and market
perception. The market may recognize your brand, but this may not translate into sales if it is not “fashionable”
This often creates a knee-jerk reaction that many times leads to dropping of prices or maybe even drop the
business all together!
What should happen is more focus on changing the Brand recognition subtly to flex with the current trends to
keep it more fashionable and appealing to a new generation of buyers.
Harry Potter is a great example here, as the books were released, each one was a little more mature, with the
last being a bit darker and more appealing to young adults. The product is growing with its buyers! In the end this
will provide more desirable results.
Here are a few short to medium term ideas to help you kick start your Branding Project! They are simple ideas
and only meant to give you more ideas of your own. Above all Visibility & Repetition is the number one focus!
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Get a professional web site with customized headers, footers and logos - Make your "visitor experiences"
happy ones.
Advertise regularly using paid channels where you can. If money is a problem, use free advertising, but
advertise regularly and consistently!
Write useful articles and publish regularly. Invite visits to your site through your resource box.
Syndicate your articles and build personal name recognition using a blog, A RSS feed from your site,
trading with other website owners, submitting to online article repositories!
Brand your business by associating and complimenting other successful products - Develop a quality
reciprocal link and partnership strategy. Try products.
Use a good auto responder service or similar technology and communicate frequently with your
customers and prospects giving useful, and personal information.
Make sure ALL of your promotional efforts look the same, same logo, same tag line, etc.
Branding your business, products or services is a key activity to success. You want your name, company and
products or services “associated” with quality and high value. Successfully Branded products make money, if you
don’t believe me ask Mr. Gates.
There was also a second definition for Branding.
2: to mark with disapproval: Stigmatize
Choose your branding strategy carefully. As with anything, people are going to remember, and if the experience
was BAD, they are going to not only remember, but also tell far more people than they will about a GOOD
experience! A brand recognition could be negative as well as positive. This is especially true if you are entering
foreign markets. Make SURE your translators really know what they are doing, often there can arise an
embarrassing translation that could do great business harm!
Some good resources for your researching pleasures:
http://www.allaboutbranding.com/
http://www.brandchannel.com
http://www.darwinmag.com/read/070101/brand.html
http://www.beyond-branding.com/
http://www.brand.com/intro.htm
This article was researched and written by Bob LaPlante. Bob is a long time entrepreneur and has been evaluating
businesses online for over 12 years. Bob owns and operates http://shopwilson.com and http://wilsoncountyauction.com . Bob
is also a member of Max in Common and contributor to this e-book. You can reach Bob with questions or comments at:
[email protected] (MAX ID netwise)
Not-So-Free (But Worthwhile!) Tools and Resources
Traffic Equalizer - It is well accepted and understood that
traffic to your website is a major key to success or failure.
There are as many ways to accomplish traffic as there are
web surfers. Just massive traffic will only do 1 thing; cost you
more in bandwidth than it is worth. What you need is targeted
traffic, and the BET source for targeted traffic is the search
engines. Search engine placement is critical, and now there
is a tool to greatly enhance your chances. I have personally
used this tool on a couple projects that have taken
WinEveryDraw.Com into the top 200k sites ranked by Alexa!
And now it is climbing ShopWilson.Com by 2 or 3 hundred
thousand position a week! Be serious about your success,
get Traffic Equalizer today!
Viral PDF2.0 - If you've been publishing on the
Internet for any time, you know that the true power of
e-books comes from adding a single viral element you need to make the e-Book re-brandable. That
means, you let your readers change all or parts of the
affiliate-links in it, giving them a great incentive to
further distribute your e-Books. Until now, this was
only possible if you converted your e-Books into
Windows-only *.exe files. This is cumbersome and
expensive. NOW there is a solution, the brandable
links in THIS e-book are created with this product!
Traffic Equalizer
Submitted by Bob LaPlante (MAX ID netwise)
ViralPdf.com
Submitted by Bob LaPlante (MAX ID netwise)
Pay Per Click Sites
Free Internet Dialer - Your business is important to us and,
as a way to say "Thank You," we are pleased to give you this
valuable gift. This Internet Dialer software not only will
enable you to make free local and long distance calls to any
phone in the US or Canada but will also allow you to view
discount coupons to businesses that operate inside your local
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Please accept this gift with our appreciation. You will not be
plagued with pop-ups, Spam, or viruses nor will you be
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By the way, you are welcome to tell all of your family, friends
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Submitted by John Davis (MAX ID jd)
Helpful Computer Tips
ShortKeys is a utility that allows you to set up replacement
text or paragraphs for any given number of user defined
keystrokes. Use this to keep common ads or any other text
that you use all the time. It is great for speeding things up on
repetitive tasks. The free version can be found at:
http://www.shortkeys.com/lite.htm
By Maureen Rocks
Pay Per Click sites let you list your site at the top of
the search engine results by advertising on keywords
that best describe your product or service. The higher
you bid, the higher your advertisement will be displayed
in the list.
You pay only when a searcher clicks on your listing and
connects to your site. You don't pay to list, you only pay
for clicks or click throughs. You only pay for the traffic
to your site. There are no other costs.
Pay Per Click is not only available on search engines.
Publishers can also include PPC advertisements on
their sites. For ex., Google's Adsense, is a pay per
click.
PPC is a good way to drive targeted traffic to your site
because you only pay for actual clicks to your site. It
allows you to get maximum exposure, while you control
the amount you want to spend on your marketing
campaign. There are no risks and you can clearly track
the effectiveness of your ad campaign.
You do need to be leery of search engines that offer
clickers money or incentives to click through their
results. My advice is to steer clear of these search
engines or programs as the clicks you pay for may not
be the best quality.
A great resource to locate and learn more about Pay
Per Click sites would be:
Ctrl + arrows - When you use these two keys together you
skip words in a document so you can correct spelling faster.
Another tip is using the Alt + calculator keys to make different
icons like the © and the §. To see a list of available symbols,
and the codes to
http://www.mesweet.net/altkeysymbols.html
Submitted by Suzan Burdick (MAX ID sgrannylove)
http://payperclicksearchengines.com
Maureen Rocks is CEO of Home Biz Ops, in New
York City. Home Biz Ops provide everyone who
wants to become a home business owner with the
best opportunities and the information they need to
become successful in their endeavors. Maureen may
be reached by email: [email protected]
The Home Biz Ops website can be found at
www.maureenrocks.com (MAX ID crystal1213)
Search Engine Marketing
Google, Yahoo, MSN, link popularity, positioning, submissions, keyword phrases, keyword density, meta tags – where
does it end? Where do I start? SEM (search engine marketing) / SEO (search engine optimization) is a topic that
requires a book (or three) of it's own. There are many "techniques" advertised, some are good and some could actually
hurt your positioning. Read, research, and if in doubt, consult an expert.
Make Your Web Site Pay Off
By Bill Treloar
You’ve spent a lot of time and money on your company’s web site. So, after all of that, how come you’re not getting any
business from it? Surely a decent percentage of people who visit your site will become customers. So where are they?
The sad truth is that they probably never get to your web site at all because they can’t find it.
Conduct A Simple Test
Think like a customer who wants your most important or most profitable product or service but doesn’t know the name of
your business. Go into any search engine and try to look up your own web site just like that customer would.
Does your web site show up in the first 30 listings? Is it in the first three pages of results? If not, customers aren’t finding
you. For potential customers to find your site, you need to get it into the top 30 listings on most of your important
keywords in most of the important search engines. And the way to do that is with search engine positioning.
Search Engine Positioning involves making changes to your web site that will cause it to appear closer to the top of the
search listing. It’s a proven technology that makes a real difference in the number of visitors to a web site. And those
visitors are pre-selected customers because they’re already looking for what your business offers.
You Can Do it Yourself
It’s possible to do your own search engine positioning. While it takes time and effort to do an effective job, the payoff is
undeniable. There are several books available that can help you optimize your own site. A few examples are:
o Search Engine Positioning by Marckini
o Webmaster’s Secret Internet Marketing & Search Engine Positioning Strategies by Lary & Gregg
o Internet Marketing and Search Engine Positioning – A "Do-It-Yourself" Guide by Sekhar
o The Savvy Way to Website Promotion by Galon
You Can Hire Someone Else to Do It For You
If you decide to pay someone to market your web site, look for a number of features:
1) Do they work with you to identify the important and powerful keyword phrases to target for your site?
2) Do they report to you on how you rank on those keywords in the different search engines before they suggest
changes to your site?
3) Do they optimize your site (or show you how to do it yourself) so you rank highly on your important keywords in the
important search engines?
4) Do they submit your site carefully so you won't get penalized for spamming?
5) Do they submit effectively to directories like Yahoo?
6) Can they help you submit to "pay-per-click" sites and show you who is paying what for your important keywords?
7) After your site has been optimized and submitted to search engines, can they report on how you're doing in terms
of moving up or down and retaining your good positions over time?
8) Can they keep your site in the top listings for your essential keywords?
Summary
Effective web site marketing through search engine positioning can make a world of difference to your business. Results
are not immediate, but we normally see dramatic differences within about three months. Search engine positioning is
well worth the time and trouble if you do it properly. It translates into new customers and increased revenue for your
business.
Bill Treloar is president of Rank Magic in East Hanover, New Jersey, a consulting firm specializing in making Internet marketing and
search engine optimization more efficient and cost effective, especially for small and very small businesses. He can be reached toll
free at (866) RANK MAGIC (866-726-5624) or online at www.RankMagic.com. (MAX ID btreloar)
TOP 25 Sites to Submit your URL Listed below are 25 sites you
may submit your URL currently at no charge. Most sites allow you to
submit your sites directly, others require you to register. In addition,
some allow you to submit daily, others less often. Check each site for
their submission rules as they change frequently. Remember, the
more sites you submit your URL to, the more visitors you are likely to
generate to your web site. Here is the general information which each
free site requires and may vary slightly from site to site.
Company Name: Your Name or Domain Name or Company Name.
Description: give a brief description of the page you are submitting.
Although each submission site has different criteria, I suggest you
come up with a 25 and 50 word description
Keywords: list the keywords you feel best describe your site and
those which visitors would use to locate a site like yours.
NOTE: It can take from one week to 3 months for sites to process
your submission. Be patient. Keep submitting. Never stop submitting
until you have more business (traffic) than you can handle.
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AltaVista
Add URL - AOL Netfind
Add URL - Excite
Add URL - Lycos
Add URL - Webcrawler
Add Me
National Business Directory
Submit Express
123 Add Masters
http://www.ffanet.com/submit.htm
http://www.onekey.com/kidsafe/newurl.htm
http://www.questfinder.com/search/s-ctm.cgi?s-addurl.ctm
http://rex.skyline.net/add/
http://www.scrubtheweb.com/addurl.html
http://www.stpt.com/?L=submit_form
http://www.google.com/addurl/?continue=/addurl
http://www.snap.com/about/site.php
http://www.2dgs.com/prog/ezsubmit/
http://www.submitcorner.com/Tools/Submit/
http://www.siteowner.com/sifree.cfm
http://websitesubmit.hypermart.net/freesubmit.htm
http://www.esiteblast.com/cgi-local/sitesubmit/sitesubmitter.cgi.
http://www.dmoz.org/
https://sitesubmit.ask.com/Main/login.jsp
Submitted by: Heidi Richards (MAX ID heidi_richards)
SearchEngineWatch.com – A Great Source of Search Engine Information
SelfPromotion.com - The net's leading
resource for do-it-yourself Web Promotion.
Here you will find all the information and
automatic submission tools you need to do
the job quickly, efficiently, and most of all,
properly! If you invest a little time into
reading and using this resource, you'll not
only do a much better job of promoting
your site, but save yourself a lot of time
and effort in the process.
"Tooter," the most sophisticated
submission robot on the net, stands ready
to assist you in promoting your website! It
does all the hard work for you -- for free!
The site owner does accept donations –
support him if you can!
SelfPromotion.com
"At Long Last, the Confusion and
Guesswork are Over -- The Monumental
Task of Growing Online Income, has
become Ridiculously Simple."
Introducing ezWebBusinessBuilder -the world's first "View it and Do It"
software for profiting from the web.
How to start a new business in any niche
that interests you. You'll discover how to
quickly research any idea to see if it could
be profitable on the web.
How to use the web to double the profits of
an existing offline business. (Watch the
exact techniques that have doubled and
even tripled profits for my local business
clients.)
How to quickly find and select the perfect
domain name(s) for your business.
(Including exactly why domain name
selection is crucial and can make or break
your business.)
How to put up your own professional
website in a few hours. (The CD even
includes pre-designed websites and an
easy-to-use web design program.)
Search Engine Submission Tips This area of Search Engine Watch covers search engine
registration and submission tips, such as using meta tags, improving placement and how to
submit URLs.
Web Searching Tips Learn how to search better and how major search engines work from
a searcher's perspective.
Search Engine Listings Find major search engines, meta search engines, news search
engines and more.
Reviews, Ratings & Tests Find reviews, see which search engines are most popular or
check out tests and statistics.
Search Engine Resources If it is related to search engines in some way, you'll find it here.
EZWebBusinessBuilder.com
Improve Your Web Site’s Reputation
By Bill Treloar
How well you rank in the search engines when someone searches for your products or services is a function of two things:
Relevance and Reputation. Relevance has to do with how easily the search engines can tell if your page is relevant to what was
searched for. That’s addressed through classic search engine optimization techniques for enhancing on-page keyword relevance.
Reputation is measured by your link popularity: the number of quality of web sites that link to you. Search engines view incoming
links as “votes” for the quality of your site by the web site that links to you. Obviously, it’s important to obtain a good number of
inbound links to your site. But not all are created equal, and it’s important to understand why.
Here are some concrete strategies for improving your link popularity. Where to look for links, how to evaluate potential links, and
– when you request a link – how to specify the link you want.
Outbound Links Don’t Count ... Much
Simplistically stated, outbound links don’t really impact on your link popularity. However, search engines may treat inbound links
from web sites that you link to as less valuable than links from web sites you don’t link to. That’s because unreciprocated links
are generally considered to be unbiased “votes” for your web site. Reciprocal links may just point to you because you agreed to
point to them. Such links aren’t completely discounted, but they may, in certain search engines, be weighted less heavily.
If a web site is valuable to your visitors to know about, you should link to them, even if they link back to you. It will never hurt you,
and you will get some benefit from that inbound link.
A Couple of Other Bad Ideas
Don’t sign up for Free For All link sites. These are web sites set up solely for the purpose of selling links to other web sites that
need better link popularity. The search engines are aware of this tactic and don’t count those links in your favor at all.
Also, beware of the practice of setting up multiple dummy domains just so you can put up web sites that will link to your main web
site. The search engines are on the lookout for that trick, too.
So What Are Good Links? And How Do I Get Them?
Actually, there are lots of very valuable link opportunities out there, some of which you may not have thought of. But first, what
makes a good link?
What Makes a Good Link?
Good links share a few basic common features.
Source Page PageRank
The page that links to you should have a good Google PageRank. PageRank is Google’s measure of your link popularity, on a
scale of 0-10. Your site inherits a piece of the PageRank of every page linking to you, so links from pages with high link popularity
count more for you.
Not Too Many Links on the Source Page
The portion of the PageRank from each page that links to you that you actually benefit from is based in part on the number of
outbound links from that page. A link from a PageRank 4 page that has three outbound links may be more valuable than a link
from PageRank 6 page that has 150 outbound links.
Relevant Links
A relevant link is one that’s related to your target page’s topic and keywords. It’s possible to get all the relevance you need from
links alone. A recent illustration is the “miserable failure” prank. One or more people created lots of links from many web pages,
all of them having the same link text (the text, often blue and underlined, of the link itself) that said miserable failure. They pointed
all of these links to the official White House web site biography of President George W. Bush, and pretty soon, George Bush’s bio
was the number one ranked site in Google for “miserable failure”. All without that phrase ever appearing on the target page itself.
Relevant links exert a powerful influence because you get a double whammy: they help both your reputation (because they’re
links) and your relevance (because they’re related to your page’s keywords.)
What makes a relevant link? Consider these factors:
If the page title of the page linking to you includes one of your keywords or is clearly related to the subject of your site, that
make it a relevant link. Similarly, if the text content of the source page is clearly related to your content, that makes it a
relevant link. And finally, if the link text itself contains a keyword for your page, that makes it a relevant link. Think how
powerful a link can be if it matches all three factors!
Where Do I Find Good Link Partners?
General Purpose Directories
General purpose directories like the Yahoo! Directory, the Open Directory Project, Zen Search, and Joe Ant are a good start. Not
only are such links coming from a web site with decent PageRank, but they’re also coming from a page that’s all about the topic
of your web site.
Vertical Directories
These are directories, but with a focus. Examples might be FindLaw.com for lawyers, MetroNJ.com for New Jersey businesses,
your local Chamber of Commerce, ContractorGuide.com for building contractors, or the New Jersey Real Estate Directory. Many
of these directories charge a fee for listings, and when they do it’s usually quite a bit larger than fees charged by general purpose
directories. But if the vertical directory has enviable search engine rankings for your keywords and gets tons of traffic, it may turn
out to be a bargain.
Online Press Releases
Online press releases are often picked up by search engines like Google News and Yahoo! News, and links from such press
releases certainly count as well as links from any other web site. The nice thing about press releases is that you have control
over the title or headline, the text content, and maybe even the link text. What could be better?
Complementary Web Sites
Web sites that are related to yours without competing with you make great link partners, whether or not they request you to link
back to them in return. Think about the nature of your business. If you’re a florist, for example, chances are you often provide
flowers for weddings. Wedding directories are great places for links. But what about local musicians who play at weddings? How
about local wedding officiants? Local catering venues that host wedding receptions? The local tuxedo rental store? How about
other florists who are too remote to impact on your local clientele? All of these may be willing to link to you, and it may be a value
to the visitors on your web site to know about these other resources as well.
How Do I Request These Links?
This isn’t as simple as it sounds. For directory listings, look in the directory for an “Add Your Site” link and fill out the forms. For
online press releases, search for them, visit them, and find their guidelines. Remember they need press releases, not
advertisements, so you’ll need to write something newsworthy.
For complementary web sites, you may need a little more creativity. Webmasters are constantly bombarded with form emails
asking them to link to someone. Most active webmasters with a large number of client web sites get tons of these requests and
treat them pretty much like spam. To get through that defensive wall takes some effort.
If you send an email to a web site asking them to link to you, explain to them why they should. Don’t just tell them that they
should because you’ll link back and that will increase their PageRank. The best prospects for you have an enviable PageRank
already, so that argument won’t work. Explain why a link from their web site to yours provides extra value to the visitors on their
web site. If they ask you for a return link, give it to them. (If their web site isn’t good enough to link to from your site, then you
shouldn’t want a link from them either.) And if they turn you down, link to them anyway if it provides additional value to your site’s
visitors. If it makes your site better, why not add the link regardless of whether they link to you?
If there’s a web site you really want a link from, and you get no response to an email request, call them on the phone! Be
prepared to explain clearly and succinctly why it’s good for their site to have a link to you. It’s harder to say no on the phone than
to ignore an email request. Why do you suppose the telemarketing business makes so many phone calls?
What Kind of Link Should I Ask For? Three Rules
One: don’t ask for links to just your home page. Link to the page that’s most relevant to the source of the link, and that will vary
from one link partner to the next. Link to your optimized pages. You don’t have to send all links to the same place.
Two: Ask your link partner to use one of your keywords in the link itself. And then make sure the link points to the page on your
web site that’s been optimized for that keyword. Remember, the link doesn’t have to reflect the actual address. You don’t want a
link that says www.marionettes.com/howdy-doody.htm. Much better would be Howdy Doody Marionettes.
Three: Vary your links. Use different keywords in the links. Point to different pages on your site. Mix them up the way they would
occur naturally if you never asked for them in the first place.
Finally, Hang In There!
Building link popularity is a long-term, labor-intensive project. You won’t get links from everyone you ask. And even if you could,
you don’t want to get too many links all at one time. That looks to the search engines like you went out and “bought” a bunch of
links. If they think that’s what happened, the can simply fail to count those links. After all, bought links aren’t true votes for the
value of your web site. Spread out your effort. Spend an hour or two a month on this project. You might be able to spend a little
more time on it, but don’t assign someone to work full-time, 40 hours a week, requesting links for your site. If the links come in
too fast, they may not count.
Bill Treloar is president of Rank Magic in East Hanover, New Jersey, a consulting firm specializing in making Internet marketing and
search engine optimization more efficient and cost effective, especially for small and very small businesses. He can be reached toll
free at (866) RANK MAGIC (866-726-5624) or online at www.RankMagic.com. (MAX ID btreloar)
Newbies Guide to Writing and Submitting Ezine Articles
By Cheryl Haining
How many times have you read the following? If you want to expand your home based business and build an online reputation
then all you need to do is write and submit ezine articles. Sounds simple. However I found the task very daunting. So I will share
with you what I have learned.
Research and Plan
Firstly you need to write the articles. Write on a topic you know something about. Some ideas you have learned building your
Internet business, something related to your business opportunity or a hobby or investment opportunity you have. Ensure it is
interesting and informative and not just an advertisement for your home business. The most popular articles are between 300 750 words. To find your word count, go to “tools” in the Windows menu. There is an automatic word count tab there. Some ezines
want articles to contain 65 characters a line. Here is a formatting tool for free conversion to the number of characters you want. I
do not pay for any listings, nor do I charge for my articles.
Here are some tips from Ezinearticles.com on writing good articles. "The first 4 words of the title are crucial to its success. The
introduction can be the first paragraph. Make sure the article is keyword rich and reflects the theme of your home based
business. Never put the title in the body. Never use more than 3 web addresses and they should all be different. Print a copy,
proof read it, and then ask someone else to read it. Your article should look professional, with no spelling mistakes or vague
sentences.
Submitting
When you are satisfied with your article start submitting it to ezines and ezine directories. Look for ezines designed for work at
home people, or whatever your article is related to. It is often more time efficient to write a few articles and submit them all
together. It is time consuming to manually submit. Some can be submitted thru the website others want email attachments. Some
ezines want to you to subscribe, before you can submit articles. Establish an email address just for ezines. Consider an address
that matches your business, for example if you sell weight loss products use something like [email protected] Once
you start submitting articles you will receive a lot of spam. However you need to read through it, as sometimes there is a request
to reuse an article or a request for more articles and sometimes compliments.
Some people use different URL’s for every ezine they submit to. I have not done this as once they are out in cyberspace articles
can be picked up by anyone. So you really do not know where the traffic is coming from. This is the beauty of the Internet. Good
articles are used over and over by many ezine owners.
It is imperative to include a ‘resource box’ or ‘signature file’ at the end of your article. This is your opportunity to describe your
business in a few lines and include your URL. Do some searches for ezine directories. Here are some addresses to get you
started:
http://ezinearticles.com/
http://directoryofezines.com/
http://ezinepublishingcafe.com/
http://zinestar.com/
http://ezinelisting.com/
http://goarticles.com/
http://ideamarketers.com/
http://gogetglobal.com/
http://promotenews.com/
http://trafficswarm.com/
http://searchwarp.com/
http://netterweb.com/
http://articlecity.com/
http://ezineadvertising.com/
Results
Since I have been writing and submitting articles my
home business has grown. Many people who are
looking for a business opportunity are reading
ezines for information. Welcome to the wonderful
word of ezine writers. I wish you good luck and
success with your own endeavours.
Cheryl Haining is a successful home based business
operator. To learn how to create an income stream
from your home that will replace your job and develop
true financial freedom visit: www.keybusinesstips.info
For information about nutrition and diets visit
www.uloseweight.net (MAX ID rose)
Why Focus on Relationship Marketing?
By Karen Steele
Customer relationships are the lifeblood of every good company.
Relationships between a company and their customers,
distributors, employees, referral sources, are vital to continued,
sustained growth, and stability. Loyal relationships with these
valued individuals make for a strong bottom line. According to
customer relationship management experts, companies can
increase revenue by 50% if they retain only 5% more of their
customers.
When you consider that two-thirds of customers switch from one
company to another because of a perceived attitude of indifference
from the former company, it makes sense to focus as much
attention on customer retention as you do on customer acquisition.
Customers who are continuously courted, interacted with, and
reminded of your company's presence are less likely to go racing
off when competitors come calling. Making those customers feel
recognized, known and appreciated can go a long way toward
locking up their loyalty. And, it's also a great way to get them
referring others.
With well-planned relationship marketing efforts, like a greeting
card campaign, you can impact retention -- and that will impact the
bottom line.
Karen Steele has 10 years experience in Group Marketing, working with Benefit
Brokers, Third Party Administrators, Top Executives, and Decision Makers. My
expertise is working with companies and individual's to focus on Customer
Retention and Referrals which helps increase a companies bottom line. Visit
her site at http://www.makeloyalcustomers.com/eleets (MAX ID stayclose)
Be a Source to the Media
By Heidi Richards
Good media relations communicate your message to prospects, customers, associates, and employees in an effective and
impressive way. Once you have established yourself as the “expert” by providing the media with information, these same
journalists and editors will be calling you and printing your story. The reader will remember your name when they need your
type of product or service.
The three D’s to cultivate the media are:
DISCOVER what editors and reporters are working on now and in the future . . .
• by obtaining editorial calendars… Editorial calendars list the theme or focus of each issue. These days most media
(print, radio, tv, internet) list their editorial calendars online
• by offering timely information such as: why tulips are the most requested spring flowers. Include when they are
available, where and how they grow. Or why stock prices are at an all-time high, what does your firm attribute to the
increase?
DEVELOP new and interesting angles about your business that will evoke emotion from the reader; such as a special floral
purchase made by a customer. Did someone recently purchase 200 tulips for someone they love because that’s what she
carried in her bridal bouquet 50 years ago— “Dramatize!” Develop your niche. Do you offer free seminars on topics the reader
needs to know about? Tell the story!
You can create an event. Restaurants do it all the time. Sometimes local personalities will be asked or hired to attend an
opening or other newsworthy event promoting the restaurant. There may even be fundraising aspect associated with the
celebrities’ favorite charities. The restaurateur can then get the media to respond to the promotion and get “coverage” because
he is doing a good deed. In addition, he is exposing his business to the community. Perhaps you wish to contribute to a specific
charity each time a customer refers your company— Publicize it! You are giving the community something to relate to and
participate in. With a little foresight and imagination, the possibilities are endless! Want more information on creating an
event? Visit www.WUNPublications.com and click on special reports. Check out the report “One Great Event Leads to Another
and Another and…”
Perhaps you are celebrating a significant anniversary in business? Write about it!
Follow these DETAILS to enhance the probability your article gets printed.
•
Disseminate key information to the media in an easy-to- read, easy-to-write format.
•
Keep it short. A maximum of two pages is sufficient.
•
Send it to a specific person. Use her name. Don’t just address it to The Editor. Some communities publish a local media
guide that may be available at a reasonable cost, often a good resource to the media. Check with your local Chamber of
Commerce or Economic Development Board. It’s certainly a worthwhile investment. Make sure you contact the various
media just to confirm the individual information. In today’s market, contact information changes with considerable
frequency.
•
Make sure it is a valid event and not disguised as self-serving advertising.
●
●
Capture the reader’s attention. Attention-getting headlines seldom get passed over.
Speak your mind. What’s your point of view? Tell it!
●
Dramatize - but don’t exaggerate. Use visualization to make your
point. Describe the beautiful, fragrant, long-stem, ruby red rose.
●
Don’t give away the store. Tell just enough of the story to create
interest.
The media will pick up the phone and call you for “the rest of the story.”
© 2005 - Heidi Richards is the author of The PMS Principles, Powerful
Marketing Strategies to Grow Your Business and 7 other books. She is
also the Founder & CEO of the Women’s ECommerce Association,
International www.WECAI.org (pronounced wee-kī) – an Internet
organization that “Helps Women Do Business on the WEB.” Basic
Membership is FREE. Email [email protected] for a free Media Release
template. You have permission to use this article in your own publications
provided the above copyright and signature information is included.
(MAX ID heidi richards)
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Networking and Chat Marketing
By Bob LaPlante
Networking
In today’s technologically advanced world, the meaning of “networking” has truly been altered. Back in the day it was common to hear
the term "The good old boy network". What this meant was a “group” or a “click” of people.
Networking is STILL the most powerful way to build professional relationships, actively foster contacts and disseminate
information. And that does NOT mean that we have to overlook technology as there is actually 1 tried and true “Network” that leverages
technology to expand its usefulness, it is called Max in Common!
In 1994 it was estimated on average people would change jobs 10.3 times in their work career. In the year 2000, the number was 3 to 5
career changes!. These numbers clearly indicate that people skills, and the ability to create personal “networks” are key to maintain a
position.
Lets look at the Federal Bureau of Labor statistics.
•
70% of all jobs are found through networking (personal contacts).
•
15% through search firms.
•
10-12% via Want Ads
•
4% self created jobs
•
2% through mass sending of resumes
•
Being at the right place, at the right time results in more people being hired than any other reason. With this thought in mind, it is
impossible for you to leverage this fact if you are not ever broadening your network of contacts! This again is exactly why Max in
Common is a requirement in your life!
Ok, how do you go about building a personal network?
•
Join Max in Common (at least at the free level)
•
Go out of your way to meet every single person that you have the opportunity to meet, and invite them to be part of Max in
Common also.
•
Be genuine, because people know if you are a phony.
•
Volunteering can help people who are shy or who find it hard to meet new people break out of their shells. Volunteering will
afford you a smaller group to start and then you can build on that. Plus volunteering will build self-esteem and confidence faster
than anything else because you are helping others. Always deliver more than you are asked to deliver.
•
Start over again ☺ Always building contacts, always caring about others.
Beware of networking pitfalls.
•
Be sincere
•
Don't ask for (or expect) payback
•
Respect other’s time
•
KEEP promises
•
Err on the side of politeness and formality
•
Don't wait to be introduced - practice a self-introduction
•
Say thank-you (and really mean it).
Networking is not only important from an employment standpoint, it is critical in business and personal development!
Networking is relationship building and it is an absolute necessity for success in business or in life.
Why Network right? Actually it really is not a question, you do it daily already, do you see a neighbor? Talk to your child’s teacher? This
is really just networking activity, now just expand upon that and Max in Common is the solution you need for that expansion!
Not only does Max in Common provide you with the perfect place to network, it also offers advertising capabilities, live chat and many
other tools to assist you with your business, including large e-book and software libraries. Free members get a LOT of features, but if
you upgrade to a Gold membership it's like putting your advertising on steroids! There are other networking sites out there, but none
offer half the features that Max in Common offers. Tired of the hit and run marketers on the other sites? Come on over to Max in
Common and see how "Marketers Helping Marketers" works so much better.
See you “On Max” – Join now! MaxInCommon.com
Chat Room Marketing
Chat Room Marketing is the use of online voice and text chat services to build relationships while you are sharing your business
products or services with prospective customers. Building relationships is critical when you’re dealing with prospects. The majority of
customers that purchase new products do so because they like and trust the salesperson!
There are a variety of free chat rooms available to anyone with an internet connection. Yahoo, AIM, ICQ, IRC, MSN are just a few of the
more popular ones. Many chat services not only provide member to member chat, but also provide ‘public room’ where more than two
people can meet
Almost all services allow the user to create a ‘profile’ detailing their business and/or personal information. This is a very
powerful way of beginning that critical relationship with your prospects. Most of the visitors that you talk to will check your
profile! A detailed profile is also your first and best opportunity to get a marketing message through! I suggest you spend some
time designing your profile. Include a picture and your phone number. Real people in business have no problem with this, and it
shows credibility on your part. Include a short message about your business with a link to your website!
There are thousands of topic based ‘public’ chat rooms operating on the Internet that you can visit any time you wish. These
chat rooms have rules prohibiting visitors from business showing up just to ‘pitch or their wares’. Always operate within the
rules in public rooms or you will be labeled a SPAMMER and possibly be banned from the room. The idea is to use chatting to
build relationships, not to burden other visitors with information they did not ask for!
Seek out public chat rooms based on topics where visitors may be interested in what you are marketing. Visit as a ‘curious
guest’ and begin building relationships first. Once you get to know the group, ask questions that will lead to a discussion
covering your products or services.
Start conversing with people in the rooms, be a studious listener and you will find people that may be interested in what you are
marketing. Ask leading questions that turn conversation toward you marketing pitch. Remember, obey the rules!
If you have something to offer for free or topical information of interest to the visitors, you can ‘share’ it with them to drive
targeted visitors to your site – but it must be relevant to the room’s topic!
Using free chat services to promote your business has its drawbacks. Free chat rooms are typically ‘open to the public’, are not
secure and operate on voice servers that load down as the number of visitors increase. This causes a decrease in audio quality
and delays that disturb your presentation.
The good news is that chat room technology has evolved right along with the Internet. The once very expensive, corporate
quality chat rooms are now available at a price that even the small business or home user can afford.
Having your own private chat room gives you the advantage of full control over the visitors, the topics and the presentations.
Advancements in chat room technology now give you much more than just the ability to talk. With the modern chat rooms, you
can take visitors right to your web site and show them your products or services, answer their questions and close your sales in
real time! In addition, you can ‘brand’ a good quality chat room with your company logo to give that ‘total professional’
impression to your visitors!
Use your imagination, possibilities are endless!
Some things to do in your chat room:
• Host free online seminars in your chat room with a subject based on your expertise.
• Use your chat room to meet with current customers with problems or questions.
• Use your chat room to do product or service demonstrations at no cost to the prospects.
• Regularly schedule FREE events in your chat room, give away “door prizes”
• Seek out & schedule subject matter experts as guest speakers in your room.
• Use your room for product and marketing training.
• Encourage families with loved ones abroad to use your room to communicate with them FREE of charge.
• Place a chat room link on your web site and greet prospects at the door.
• Host an open “Member’s Room” where your associates can meet and ‘kick dirt’.
I could go on and on here, but I think you get the idea. The potential benefit is limitless!
Most chat rooms allow you to text chat as well as communicate in voice. Visitors that are familiar with chat rooms will naturally
use common chat room acronyms, and there are thousands. As the moderator or presenter, you should never use these
acronyms when new visitors are present.
Chat room dictionaries:
http://www.computeruser.com/resources/dictionary/chat.html
http://www.geocities.com/CollegePark/6174/CHAT_DICTIONARY.HTM
Big Businesses are getting serious about Chat Room technology:
“Wells Fargo's chat increased home equity sales by 20%.” - Forrester Research - Online Service
“67 million US online customers will use chat for service in 2007.” - Forrester Research - Chat Plugs a Customer Service Gap
In the very near future, voice chat rooms will be the ‘standard’ for doing business online!
Top Pick Corporate Quality Chat Room: http://netwise.myworldchat.com/
Free Download: http://MyWorldChat.com/MyWorldChat.exe
Bob LaPlante is a successful entrepreneur with more than 25 years of experience In the hi-tech. industry. Bob brings a well rounded
view to e-business as well as current technologies and trends. This is well displayed by his sites http://shopwilson.com and
http://wilsoncountyauction.com. You can ALWAYS find him clowning around the Max in Common chats. Or feel free to email him
at [email protected] (Max ID netwise)
Become a Winner Not a Whiner!
By Diane Walker
Have you ever noticed that there are people you enjoy being around and others that you would rather avoid. Negative
people drag you down. I avoid them myself like the plague.
Some people make the room light up when they walk in and others seem to make it light up when they leave. There are
just some people have a tendency to whine and complain and want to nit pick over ever little detail, while others just take it
as it is and go on to be a big success.
They say you should associate with those you want to be like. Hang around with positive motivated people and you
become positive and motivated. Hang around with those that whine and complain and you become whiney.
Everyone has a choice, we can chose to win or we can watch others pass us buy as they head for the top
We all have the EXACT same opportunity. We all have the same products, the same company. The only difference is the
effort we put fort to get out and make things happen to grow our business.
We can WHINE and make excuses about why we're not growing, OR we can get out and do the things it takes to make our
business grow. Cream rises to the top. Spend quality time with quality people and your business will grow. Say LESS to
MORE people and never try to drag, or convince anyone. IF they do not see the big picture, they simply will never make it.
NOTHING you can do will change that
Buckle down, do the work, and make things happen. You can build a solid foundation, with lots and lots of other winners,
and make a good income. You can also hand around people that whine and complain and let them drag you down. That is
your choice. You can make MONEY or EXCUSES, but never both at the same time. Winners find a way to make things
happen, losers find a way to blame someone else.
People that chose to be winners, never make excuses. They just buckle down and make things happen. We all run into
obstacles, and things we didn't plan to happen, but we find a way to work them out.
Put a roadblock in my path, and I will find a way OVER, around or through it. I decided LONG LONG ago that quitting was
NEVER an option I would take. I decided also that I would by CHOICE become a success in the field of network marketing,
and I would never stop till I reached the top.
I've had to change companies, and start over a few times, due to bad choices, inexperience, unethical people, or some
that just closed down. I could have taken the easy way out, and just thrown in the towel and became one of those silly
MLM bashers that say things don't work. Instead, I chose to move on, use my experiences to judge what NOT TO DO, and
chose a better company
Through it all, I've learned many valuable lessons. I look at it as an education in life. I am VERY Excited to have found an
answer and am able to be FREE, to come and go as I please, work where and when I want, and make a difference.
That did not happen because I sat down and make excuses. I made a conscious choice to go to work and MAKE it
happen. You can do, but it starts and ends with YOU! No one will be able to do if FOR you, but yourself.
Everyone has CHOICES to make. Everyone has the SAME 24 hours in a day. Most people have JOBS to go to and are
doing this part time. I used to be one of them.
When I worked in Corporate America, I got up an extra hour early to work my business, many times I ran home on my
lunch hour to answer mail, and then I worked 3-4 hours (sometimes more at night on by business) I stayed up an extra
hour or 2. I also worked weekends and learned to work recruiting into my lifestyle so no matter where I went I had a 60
second commercial to tell someone, and of course got their # or email to follow up.
I can relate well to working full time and building part time because I did that for a number of years. I've never been afraid
of work. I was raised to get a job, work 40 years and then get a pension and a gold watch. That does NOT happen these
days.
So we all have choices. We can chose to work FOR someone else OR we can chose to build a future for ourselves.
We can chose to be a WHINER and complain about all the things wrong OR we can chose to be a WINNER, buckle down
and get busy making things happen.
What is YOUR CHOICE? Remember, you do have to CHOOSE!!!!!
Diane "AKA MLMBlonde" Walker is a professional network marketer that has built her business using the power of the
internet. She has also developed MULTIPLE income streams and is committed to helping others reach their dreams.
http://mlmblonde.com. Reprinting this article is permitted with this footer included. Copyright 2005 - Legendary
Ventures (MAX ID mlmblonde)
8 "Well Guarded Secrets"
By Preston Gaymon
These are the 8 until now, well guarded "Secrets" to starting a wildly profitable Internet business in your spare time. If you're serious
about earning an extra income from a Internet business, then you must learn and apply these 8 “Secrets” today.
1)
Leverage Your Time. You'll never get rich trading dollars for hours. The wealthy let their money` and other people work for them.
You may only be able to work 10 hours a week, but you can leverage the work of 1,000 other people to create a 10,000 hour work
week. That's the way to become wealthy as well as wise. By the way, you can do this without ever hiring any employees.
2)
Your success will come because of systems not individual effort. Remember what J.Paul Getty said in the 20th Century, ”I would
rather have one percent of a hundred men’s effort rather than a hundred percent of my own." Find something that everyone will
want. And so simple everyone can do.
If you intend to go into business guess what the #1 function you must do to survive. You must SELL something! It must be either a
product or service or both. But guess what? The number one reason people can't make it in business it is because they can't or
don't like to sell.
3) Don't Re-Invent The Wheel. Don't start from scratch. That's
the hardest way to do anything. Inventors go through tons of
frustration, failed tests, and often ridicule. Find a system
Self Help and Motivational Reading
that's already working. Then just jump in and follow it. Just
do what already works. When you see someone successful
Think and Grow Rich - by Napoleon Hill
in your field doggedly follow them.
This book will teach you the law of success and how other
great men like him became successful. It gives basic
simple techniques to use to get yourself started to success.
Napoleon Hill's Keys to Success - The 17 Principles of
Personal Achievement - by Napoleon Hill
This book is about using techniques to learn personal
achievement. setting goals, creating a vision, and a positive
attitude. It's full of advice and mental exercises you can try
to see what works best for you.
What To Say When You Talk To Yourself - by Shad
Helmstetter, Ph.D
This book by far is my all-time favorite. It tells you how and
what self talk to use for whatever situation you're in and
what you want the end result to be. Basically, your
success starts with you and what you tell yourself to
program your subconscious. Your subconscious is what
drives you to take action and brings help to you from the
universe.
4)
Find a Personal Coach. Every top athlete has a coach. In
fact, many of the best have two or three coaches. They're
there for one reason... to help them be the best they can
possibly be. A coach will help you set your course. They'll
help keep you on track. They'll take you from where you are
today to where you want to be.
5)
Generate leads. Lead generation is the biggest advantage in
most businesses. Choose a mentor that will show you how
to put your business in front of the people who are looking
for what you have to offer. this is called Targeting Your
Market.
6)
Use Tax Advantages. Starting your own online business
gives you the advantage of tax benefits not available to the
general public. Everyone should make money from their
home with an online business just to save on taxes if nothing
else...
7)
Build a Residual Income. Don't just sell a product one time.
Find a way to earn a residual income from anything you sell.
Sell something today. Earn an income on it every month for
the rest of your life. Learn to work six months to a year and
get paid on that effort the rest of you life. Learn to use
Positive Thinking!
The Magic of Thinking Big - by David J. Schwartz, Ph.D
This book is about 2 words "Dream Big". No dream is too
small or unimportant. The way you think is the way you'll
be. Developing good thinking habits will get you the results
you desire in whatever area of your life that
needs improvement.
Secrets of the Millionaire Mind - by Angelica Eberle
Wagner
This book is about creating a vision with a humorous twist.
The author is very down to earth and it's like she's
speaking directly to you. It's set up with different small
chapters and it's best read at 1 or 2 chapters at a time so it
sinks in and creates "aha!" moments that will stick with you
even after you finish reading it.
The Dream Giver - by Bruce Wilkinson
This book is in parable form and will help you think
differently of what you see day to day from a different
perspective. It's your dream to live and no one can take it
from you. Your destiny awaits you and the obstacles you
face are really opportunities to help you grow and reach
your destiny.
Submitted by Mary Leedy (MAX ID candlepassion)
This is how you build real wealth. It isn't by selling a onetime item and finding a new customer for it every day. It is
far better to work an hour today and earn an income forever.
8)
Set goals. Most people live paycheck to paycheck all their
lives. They hope Social Security will take care of them when
they get older. That's a mistake. Social security isn't enough
for people to live on today. It definitely won't be when you
have to rely on it. You have to make a plan today...or you'll
end up in desperation tomorrow. This time follow through
with action. And you will be successful. Persistence is
Omnipotent!
It's your choice. You can stay where you are right now in a
never-ending spiral...or you can turn the corner and experience
the money, lifestyle, and dreams you've always wanted.
Preston Gaymon is a successful entrepreneur with 33 years of
experience in network marketingy. Preston brings a well rounded view
to e-business as well as current technologies and trends. This is the
reason his business was given the unique name Sure-2-Soar
Technologies, Inc. You can visit Preston's site at:
http://www.star2000online.com/cgi-bin/memberweb.pl?15205 (MAX ID
ynotdream)
Knowledge Or Action
by Brian Baldwin
It's been said that knowledge is power. While that's true to
an extent, it isn't the whole truth. Knowledge without action
is almost useless. It doesn't help to be a genius if you
never do anything with the knowledge. I tend to think of
knowledge as ammunition and action as a gun. (It's a
typical guy thought; I know, but it works for me.) Think
about it. If you have bullets and no gun, they're pretty
much useless. If you have a gun and no bullets, the best
you can do is throw (action) the gun at the target. Not as
useless as the bullets (knowledge) since action without
knowledge is more productive than knowledge without
action.
The reason I've been thinking about this lately is that I've
been reading article after article about how to make
money, get high search engine ranking, find customers &
prospects, motivate myself and others and several other
subjects and realized that regardless of how much info I've
gained, it's worthless if I don't act on that knowledge. And
it's the same for everyone. It wouldn't matter if you had a
PhD in Quantum Physics if you worked at McDonalds, or
a library full of books and never used the knowledge
within, now would it? I've met some really intelligent
homeless people and some stupid millionaires and the
biggest difference is action. Let me say this again,
ACTION. Action makes people successful to a certain
degree. Not to say that any action will make people
successful. Jumping up and down or changing channels
will not do it, but action of any kind that propels you toward
your target goal will get you there eventually.
Another way to think of it is like having a map. I could give
you a map to a lost treasure, but if you never left your
house, it wouldn't do much good would it?
Special thanks to all of our
members that contributed to
this e-book!
Due to space restraints we could not
include all submissions but did our
best to include as much as possible.
MaxInCommon.com is a community
of "Marketers Helping Marketers."
This e-book is just a small sampling of
the ideas, tools and experience our
members share on a daily basis.
Stop on by and share your ideas,
tools and experience and gain new
knowledge. Meet new friends in
many different industries and build
your network.
Join us for our weekly chats:
Tuesdays – Help With Max
Wednesdays – Creative Advertising
Fridays – General Business Talk
Sundays – Informal - No Topic, Just Fun
Click Here to join for free or save $2.00
off the Gold monthly membership fees!
So here's a question; what action will you do today, to
reach your goal? Reading a book will only take you so far.
Brian Baldwin lives in Reno/Sparks Nevada. You can find out
what he's up to by going to www.BrianBaldwin.com If you'd like
to reprint this article, feel free to send an e-mail to
[email protected] (MAX ID stservices)
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