Markíza-Slovakia SaleS Policy 2015

Markíza-Slovakia
Sales Policy 2015
BASIC TERMS
Markíza Group:
• Multi-media communications provider of TV channels Markíza/Doma/Dajto
Sales Target Group:
• Ad. 12 – 54 ys.
Markíza Group GRP (MG GRP):
• GRP sold on channels Markíza, Doma and Dajto
Rate Card:
• (Calculation based on the audience -GRP) Media Net Net Price (i.e. after 15 % agency commission) in EUR w/o VAT
MG GRP:
• Base CPP 440 EUR
TV Markíza/DOMA/DAJTO Day Parts:
• Prime Time 17.00 – 22.59 PT
• Off Prime Time 23.00 – 16.59 OFF
• In case of broadcasting of special events Markíza-Slovakia reserves the right to issue special rate-card.
Explanation of terms: CPP (Cost per Point) – the price for 1 % of addressed viewers in sales target group.
It is the price for 1 GRP – the price for 1 percent of Sales Target Group.
GRP (Gross Rating Point) – audience of viewers in purchasing target group.
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COMMITMENTS
Based on calendar year period (January – December)
Minimum client volume commitment
In case of not meeting the annual commitment:
• Recalculation of Base CPP according to the Volume CPP Grid 2015
Early signing discount:
• 10 % discount on CPP if commitment is signed until 30. 11. 2014
• 5 % discount on CPP if commitment is signed until 31. 1. 2015
Prepayment discount:
• 2 % discount on CPP for monthly prepayment
• 3 % discount on CPP for quarterly prepayment
• 4 % discount on CPP for half-yearly prepayment
• 8 % discount on CPP for yearly prepayment
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CPP GRID
Incremental Base
CPP 2015
n/n Volume 2015
1€
50 001 €
100 001 €
150 001 €
200 001 €
250 001 €
300 001 €
400 001 €
500 001 €
600 001 €
700 001 €
800 001 €
900 001 €
1 000 001 €
1 200 001 €
1 400 001 €
1 600 001 €
1 800 001 €
2 000 001 €
2 500 001 €
• CPP level related to
the yearly commitment
before the start of
booking process
All for one, one for all
50 000 €
100 000 €
150 000 €
200 000 €
250 000 €
300 000 €
400 000 €
500 000 €
600 000 €
700 000 €
800 000 €
900 000 €
1 000 000 €
1 200 000 €
1 400 000 €
1 600 000 €
1 800 000 €
2 000 000 €
2 500 000 €
• All amounts are Media Net
Net Prices (i.e. after 15 %
agency commission) in EUR
without VAT
440
414
405
396
387
378
363
299
279
271
263
257
248
229
217
208
201
196
189
183
• Base CPP applies for every
particular budget size
respectively
Average Base CPP
(range)
440
426 – 440
419 – 426
413 – 419
408 – 413
402 – 408
392 – 402
369 – 392
350 – 369
336 – 350
325 – 336
316 – 325
307 – 316
291 – 307
277 – 291
266 – 277
257 – 266
249 – 257
234 – 249
• Average Base CPPs are examples
and informative; precise calculation
of average Base CPP will be
provided by Markíza-Slovakia
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GENERAL TABLE OF INDEXES
FOR CPP CALCULATION
Markíza Group
Month
Index
(applied on Base CPP)
PT
OFF PT
(applied on PT CPP)
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
0,65
0,75
1,00
1,15
1,15
1,05
0,70
0,70
1,25
1,30
1,30
1,20
1,00
1,00
1,00
1,00
1,00
1,00
1,00
1,00
1,00
1,00
1,00
1,00
0,65
0,65
0,65
0,65
0,65
0,65
0,65
0,65
0,65
0,65
0,65
0,65
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SPOT INDEXES
SPOT INDEXES
TANDEM SPOT INDEXES
Spot Length
Index
Cumulative Length
Index
10" and less
15"
20"
25"
30"
35"
40"
45"
50"
55"
60"
50 %
75 %
90 %
95 %
100 %
125 %
145 %
160 %
180 %
190 %
200 %
15"
20"
25"
30"
35"
40"
45"
50"
55"
60"
85 %
95 %
110 %
125 %
135 %
150 %
160 %
180 %
190 %
200 %
PREMIUM placement surcharges
Positions within the ad break
• First/Last
20 % surcharge
• Second/Penultimate
15 % surcharge
• Other positions
15 % surcharge
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SUPER PRIME TIME
All ad breaks within time slots below
Channel/Time slot
Surcharge
TV Markíza/19.00 – 22.00
10 %
CONRACT TYPES
COMBINATION
• 80 % GRPs planned by Client, 20 % by Markíza
•Fixed Price, 100 % GRPs Delivery Guaranteed
GUARANTEED
• 100 % spots planned by Client
•Delivered GRP’s Price
FIXED
• 100 % spots planned by Client
•Fixed Price
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method of puRchase
Markíza Group GRP (MG GRP)
•GRP sold through Markíza, Doma and Dajto TV channels with audience measurement, reflecting the share
of available GRPs on every single TV channel of Markíza Group.
•As of 1st January 2015 share of MG GRP is 79 % TV Markíza, 12 % on TV Doma and 9 % on TV Dajto.
•In the case of launching a new TV channel, share of MG GRP will be adjusted accordingly to the GRP production
within MG. Markíza-Slovakia reserves the right to change the % share of GRP in the case that measured ratio
on TV channels will be changed, max. 3 times a year.
•The shares of individual TV channels will be announced at least 45 days before the beginning of the month in which
new shares will be applied.
•If the client’s campaign is ordered with a higher percentage for TV Markíza than according to MG GRP’s split
(stated in this document, or announced by Markíza-Slovakia in respect to this document), a surcharge of 15 %
will be applied on the level of CPP.
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GENERAL RULES OF BOOKING PROCESS | I
Volume Grid, General Table For CPP Calculation
•Constitutes a basis for preparation of a binding offer of buying conditions and will be applied for all types of clients
(committed directly or through the media agency).
Approval of buying conditions
•Represents a basis for a General contract (buying conditions for a particular client based on the commitment)
and for the start of the booking process according to agreed conditions.
Campaign without buying conditions approval
•Will be carried out in terms of the rate card conditions valid for a particular TV station, month and day part.
The contract
•Assumption for the conclusion of the Contract in the given Markíza-Slovakia program service between
Markíza-Slovakia and submitter is the acceptance of a binding order from the submitter.
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GENERAL RULES OF BOOKING PROCESS | II
Binding order
•Has to include information about the ordered GRPs volume, expected the financial budget of campaign, spot length,
and the campaign duration.
Draft contract
•Will be prepared by MS within 7 business days (in period of booking process) from the acceptance of a binding order.
Reservation period
•Commences upon sending the primary draft and shall end on the day of the signing of the Contract, no later than
5 business days upon sending the primary draft to the submitter.
Reservation fee
•If the submitter fails to confirm the Contract during the reservation period, the reservation and the draft Contract
shall be automatically cancelled. The submitter shall be obliged to pay a reservation fee to Markíza-Slovakia in
the amount of 10 % from the price of campaign according to the last Draft contract issued by Markíza-Slovakia prior
to the end of Reservation period.
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OVERVIEW SPECIAL ADVERTISING
Sponsorship
Product
Placement
Injections
COMPETITIONS
Split Screens
License
cooperation
Teleshopping
Content
cooperation
Events
Cooperation
with Markíza
Foundation
...
Tailor-made
projects
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SPONSORSHIP
20 % surcharge on CPP for sponsorship.
Special projects:
• General package pricing separated from client’s CPPs/calculation based on rating prediction and volume discount.
Sponsor of the program must be clearly labeled with the name or name and surname or logo.
What can/cannot contain the sponsorship message?
• Sponsorship message must contain corporate name or logo of the sponsor.
• Sponsorship message must point to a link between the sponsor (manufacturer) and sponsored programs.
For example: „This program is brought to you by…“
• Sponsorship message must not specify any advertising claim. For example: excellent juice, delicious lemonade,
the best selling vitamin etc.
• Sponsorship message cannot contain sequences from the advertising spot.
• Sponsorship message cannot contain direct selling, renting of the product or service. For example: It is not allowed
to mention discounts or other benefits for the viewers.
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Floating sponsoring package offer
Duration of the campaign:
• 14 days
Time slots for sponsorship messages:
TV Markíza 8:30 – 18:00, TV Doma 6:00 – 24:00, TV Dajto 6:00 – 24:00
Package offer Nr. 1
Package offer Nr. 2
Number of 10”
sponsorship
messages
TV Markíza
TV Doma
TV Dajto
TOTAL
Price for Package Nr. 1
• Messages are placed evenly
during 14 days period
All for one, one for all
84
84
84
252
15 000,00 €
• Special packages according
to client’s needs possible
Number of 10”
sponsorship
messages
TV Markíza
TV Doma
TV Dajto
TOTAL
Price for Package Nr. 2
• There are no additional
discounts provided
42
56
56
154
10 000,00 €
• TV Markíza is able to provide
production of sponsorship messages.
The calculation will be prepared
according the clients needs.
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PRODUCT PLACEMENT
Price:
• Individual calculation based on the program type and ratings.
Conditions of Product placement:
• An attractive form of presentation of the brand with a high degree of viewer’s perception
• The possibility of long-term cooperation
• An increase of interference due to the connection with the sponsorship, traditional advertising
• Possibility to connect product, service with the series hero
• Increase brand awareness, product visibility, strengthen the image of the company
Active PP:
• Placement of the product, service actively into the story.
Passive PP:
• Passive, visible placement of the product into the program.
Basic legal requirements:
• It is forbidden to directly encourage the purchase or rental of products and services, especially by pointing out
the product/service for the purpose of his promotion.
• The product or service must not be unduly emphasized in the program and shall be adequately embedded
in the plot to become a natural part.
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iNJECTIONS
• 40 % surcharge on CPP for injections
• Injection is a form of sponsorship message in total duration 5”. It is a static or animated graphic logo/trade mark
of the sponsor, or service, directly shown within the program.
• Injection always has to be part of classical sponsoring campaign.
• Graphic injection is placed in the lower right corner of the screen for 5“.
• The injection can contain text characteristics of a product or service, claim of the sponsor or a link to a website
of the sponsor.
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IMPORTANT DEADLINES 2015
Month
Opening schedule
for planning
Orders collecting Until
Booking process –
Contracts adjustment
and signing from
January
28. 11. 2014
5. 12. 2014
10. 12. 2014
February
19. 12. 2014
30. 12. 2014
8. 1. 2015
March
23. 1. 2015
30. 1. 2015
6. 2. 2015
April
20. 2. 2015
27. 2. 2015
5. 3. 2015
May
20. 3. 2015
27. 3. 2015
2. 4. 2015
June
24. 4. 2015
4. 5. 2015
11. 5. 2015
July
22. 5. 2015
29. 5. 2015
5. 6. 2015
August
14. 6. 2015
23. 6. 2015
3. 7. 2015
September
31. 7. 2015
7. 8. 2015
13. 8. 2015
October
21. 8. 2015
28. 8. 2015
7. 9. 2015
November
25. 9. 2015
2. 10. 2015
9. 10. 2015
December
28. 10. 2015
4. 11. 2015
10. 11. 2015
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online advertising
Markíza Group offers the perfect synergy of TV and Internet
www.tvnoviny.sk
All for one, one for all
www.markiza.sk
doma.markiza.sk
dajto.markiza.sk
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Online advertising
– banner positions
Some of the clients’ favorite formats
/packages in Markíza-Slovakia online offer:
Video advertising CPT for 20“ commercial
• Pre+Mid roll floating: 54,00 EUR
• Pre Roll: 70,20 EUR
• Mid Roll: 64,80 EUR
Video advertising CPT for 60“ commercial
• Post Roll: 30,00 EUR
Video advertising packages for 20“ commercial
• Pre+Mid roll floating, 300 000 guaranteed impressions: 7 200,00 EUR
Branding
• 1 000 000 guaranteed impressions floating: 7 480,00 EUR
PR article
• 500,00 EUR per day
For detailed price information, please refer to our rate-card for online advertising, http://www.markiza.sk/o-nas/647408_centrum-reklamy. Prices in Media Net.
All for one, one for all
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SALES TEAM
Florian Skala
Sales Director
t: +421 2 6827 4631
m: +421 904 700 697
[email protected]
Sales Manager for TV
Jana Šifelová
Sales Manager for TV
Peter Slameň
Martina Frátriková
Sales Manager for TV
Sales Manager for Online
t: +421 2 6827 4644
m: +421 904 700 215
[email protected]
t: +421 2 6827 4642
m: +421 904 700 213
[email protected]
t: +421 2 6827 4648
m: +421 904 700 463
[email protected]
t: +421 2 6827 4651
m: +421 903 552 857
[email protected]
All for one, one for all
Zuzana Trubačová
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SALES TEAM
Katarína Jurišová
Eva Ondrejičková
Account Executive, TV
Account Executive, TV
Account Executive, TV
t: +421 2 6827 4636
m: +421 904 700 861
[email protected]
t: +421 2 6827 4643
m: +421 904 700 217
[email protected]
t: +421 2 6827 4640
m: +421 904 700 219
[email protected]
t: +421 2 6827 4638
m: +421 904 700 214
[email protected]
Account Executive, TV
Silvia Masaryková
Michal Mikuška
Account Executive, TV
Technical Support, TV
Traffic Manager
Martin Brtáň
Daniel Vysoký
t: +421 2 6827 4637
m: +421 910 840 901
[email protected]
t: +421 2 6827 4645
m: +421 910 840 900
[email protected]
t: +421 2 6827 4641
m: +421 904 700 853
[email protected]
t: +421 2 6827 4574
m: +421 903 408 014
[email protected]
All for one, one for all
Anton Sýkora
Andrej Trajlínek
Teletext
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