CorporAtE soCIAL rEspoNsIBILItY

CORPORATE social
RESPONSIBILITY
In today’s
Annual Report 2011
competitive corporate world, companies are
judged not only on their financial performance but also on their
contributions to society and to the preservation of the environment.
At Scomi Marine, we acknowledge our responsibility to the lives
we touch either directly or indirectly, and are committed to making
a positive impact in the many communities where we have a
presence while further strengthening our corporate reputation via
upholding a culture of integrity and transparency.
SCOMI MARINE BHD
pg 31
We also realise that, given the nature
of our Marine Logistics and Offshore
Support Services businesses, we can
make a positive impact on the
environment. Hence, we invest in
‘green’ products and technologies that
are efficient, cost-effective and, most
importantly, that leave a minimal imprint
on the sensitive marine environment.
Group ensures that this mindset is
shared among all employees by
reinforcing the principles of integrity
and corporate citizenry in training
modules and internal communication,
and encouraging a spirit of volunteerism
across its operations globally.
The Marketplace
Over the years, we have progressed
along with the Group towards a more
holistic approach to corporate
responsibility (CR), which has evolved
from individual acts of philanthropy to
becoming a mindset that influences
our every decision and strategy. The
Our marketplace initiatives encompass
efforts to engage with our stakeholders
and to better serve our customers. Via
our investor relations programme,
we hold investor briefings and
meetings. We also make immediate
announcements to Bursa Malaysia on
material activities and events, and
distribute a quarterly Letter to our
Shareholders. Group updates are
further captured in our quarterly
newsletter, Focus, which is shared with
customers, partners, suppliers,
employees and other stakeholders.
Meanwhile, comprehensive information
on the Group is easily accessible via
our website and other electronic
channels, as well as our Annual
Report.
CORPORATE social RESPONSIBILITY
SCOMI MARINE BHD
pg 32
Annual Report 2011
We also engaged positively with
corporate Malaysia by taking part in
The Edge Bursa Malaysia Kuala Lumpur
Rat Race, held on 20 September 2011.
Meanwhile Group CEO Shah Hakim
Zain was a panellist at several highlevel conferences held in Malaysia and
abroad. He spoke at the session on
Making Malaysia a Regional Oil and
Gas Hub at the Invest Malaysia 2011
Conference held on 12-13 April in
Kuala Lumpur; and contributed to a
discussion on Corporate Sector Wish
List: What Would Get Malaysian
Businesses to Invest More in Malaysia?
at the Perdana Leadership Foundation
CEO Forum 2011 on 23 June 2011,
among others.
The Workplace
We realise that Scomi Marine is only
as good as our strongest asset, our
people. We are therefore committed to
nurturing a workplace that attracts the
best talents and motivates them to
excel. We do this by creating a culture
that values and rewards performance
while also reinforcing a sense of
belonging to the Scomi Group. In order
to bring out the best in our employees,
they are constantly challenged to
stretch their abilities via projects and
assignments of increasing responsibility
and complexity. At the same time,
employees are given training and
professional development opportunities
to acquire relevant knowledge and
skills for their career progression. All
executives are required to attend a
minimum of 40 hours of training a year,
while non-executives need to fulfil at
least 20 hours of training a year.
In order to create Group unity, we have
various programmes that stamp Scomi’s
unique identity and which draw the
participation of our employees. We also
create a sense of belonging and
ownership by interacting with our
employees and maintaining effective
communication with them.
GLAD
Talent Development
Scomi Group has a dedicated Group
Learning and Development (GLaD)
team that conducts training programmes
for staff across its international
operations. GLaD is responsible for
addressing the identified skills and
knowledge gaps, and for managing the
Group’s comprehensive talent
development programme, which
comprises the following initiatives:
• The Work @ Scomi & Induction
Programme. This two-day training
is mandatory for all new employees,
introducing them to the Scomi
business, culture and brand. It
offers the recruits an insight into
what Scomi stands for, what it
expects from its employees and,
conversely, what employees can
expect from the company.
• T h e M a n a g e m e n t L e a d e r s h i p
Development Programme. This
aims to develop future leaders for
the Group, hence the high-level
training focuses on effective
management and leadership skills.
In 2011, the programme was held
in Kuala Lumpur, attended by
senior managers from our global
operations.
• Global Executive Learning (GEL).
This is a two-day learning
programme for senior management
and is normally held in conjunction
with GEM, a conference of senior
management from Scomi’s global
operations.
• Mentoring Programme. One-to-one
mentoring is offered to managers
who have demonstrated leadership
potential, to help them deal with
challenges and issues as they move
up the leadership ladder. It is
geared towards ensuring a secure
leadership pipeline and forms part
of Scomi’s succession plan.
• Open Communication Sessions.
The Group promotes the sharing of
knowledge, strategic information,
business direction, performance
status and updates across all its
businesses via teleconferences and
webcast facilities. The Group CEO
himself conducts staff briefings to
present the Group’s quarterly
results and to announce any special
update. In addition, Town Hall
sessions are held at which about
15 employees have private sessions
with the Group CEO or Presidents
of the Business Units at which they
are at liberty to bring up any issue
for clarification or discussion.
• Internal Communication. All operations
Group-wide are connected by an
intranet, through which employees
are kept updated on projects,
initiatives and corporate activities.
The Group recently launched Vengo+,
which enables members of Scomi’s
global operations to communicate
with each other more easily, by
sharing working files, ideas and
experiences.
• Global Executive Meeting. This is
an annual conference of senior
management from each of Scomi’s
Business Units, where the global
heads review and brainstorm Group
strategies. GEM 2011 was held in
Melaka, Malaysia, from 2-6 October,
attended by 45 members of the
senior management.
• Open Days. Every year, the different
Divisions within Scomi Group hold
Open Days to create a better sense
of understanding among employees
of what their colleagues in other
divisions do. This contributes greatly
towards better Group dynamics
leading to an environment of
cooperation and collaboration.
• Thank-you lunch. Staff of our
Corporate Office were treated to
lunch in a show of appreciation for
their continuous support and
teamwork on 15 March 2011.
Initiated by Human Resource &
Internal Communications department,
the lunch was held at the Peranakan
Restaurant in Bandar Utama.
• Eid Celebration. Our subsidiary in
Indonesia, PT Rig Tenders, and
Scomi Oiltools Indonesia held a
joint Eid Mubarak celebration called
Halal Bi Halal on 16 September
2011 at the Grand Melia Hotel
Jakarta. Guests included clients
Petronas and representatives from
the Malaysian Embassy.
Annual Report 2011
• T h e E x e c u t i v e M a n a g e m e n t
Programme. This programme brings
together mid-level management
from Scomi’s global operations,
and is geared towards enhancing
their leadership skills while allowing
them to meet and network with
their global counterparts. In 2011,
an Executive Management
Programme was held in Kuala
Lumpur drawing the participation of
managers worldwide.
Employee Engagement
Scomi believes that open communication
across the Group – within and between
all levels – acts as a cohesive force
that is especially important given the
international nature of its organisation.
Hence, a variety of platforms and tools
are used to engender an inclusive
culture in which every employee matters
and every voice is heard.
pg 33
SCOMI MARINE BHD
• T h e M a n a g e m e n t T r a i n e e
Programme. Aimed at fresh
graduates who are recruited into
Scomi, this 18-month programme
exposes the new recruits to all facets
of the Group’s operations. During
this time, the trainees are attached
to different departments to enable
them to pick up relevant skills that
will set them on the right track for
further development in Scomi.
CORPORATE social RESPONSIBILITY
Work-Life Balance
The Group promotes a healthy worklife balance and encourages the families
of all employees to feel as if they, too,
are part of the extended Scomi family.
Towards this end, Scomi’s Sports Club
Malaysia organises a Family Day every
year, and this year brought together
500 staff and their families at the
national Zoo in Kuala Lumpur.
SCOMI MARINE BHD
pg 34
In 2011, the head office in Kuala
Lumpur also introduced flexi-hours to
allow our employees to better manage
their work and family obligations. They
can now opt to work from either
7.30am-4.30pm, 8.00am-5.00pm,
8.30am-5.30pm or 9.00am-6.00pm.
As an added bonus to Malaysian
employees, the management extended
the lunch hour to two hours on Friday.
This enables staff to carry out important
personal errands, or just to enjoy a
rejuvenating break from work with
colleagues or counterparts.
Annual Report 2011
Performance Review
In 2011, the Group unveiled a new
Performance Assessment & Capability
Enhancement (PACE) to replace ACE,
the previous performance management
tool. With PACE, employees are
assessed on Scomi’s three leadership
capabilities, namely People Leadership,
Personal Leadership and Business
Leadership. Its objective is not just to
evaluate performance but also to
highlight areas of improvement for
personal development. Via PACE,
employees are engaged in a discussion
to explore their strong points and agree
on areas in which they can improve as
well as to map a career plan that will
allow them to realise their potential.
PACE also allows the management to
identify employees with high potential
who are provided the opportunity to
fast-track their careers.
Safety at Work
Scomi places the highest priority on
maintaining best practices in Quality,
Health, Safety and Environment (QHSE)
at the workplaces because the Group
values the well-being of its employees
and contractors, and is driven to
safeguard customers’ assets. At Scomi
Marine, we have QHSE teams that
function to ensure all personnel,
contractors, suppliers and even visitors
are aware of our well-defined QHSE
policies, and to enforce these. Every
employee is expected to meet basic
QHSE requirements and this is taken
into account in performance appraisals.
The Environment
As a responsible corporate citizen,
Scomi is concerned about environmental
issues and takes every measure we
can to minimise the wasteful use of
resources as well as to protect the
environment in positive ways.
Employees at our corporate offices are
committed to the green cause and
have implemented various programmes
to reduce our environmental footprint.
At our R&D centres, preservation of
the environment is always factored into
product development, right from the
stage of design.
Our new global headquarters in 1 First
Avenue in Bandar Utama, Selangor,
Malaysia, has further cemented our
commitment to the environment, making
us immediately a very low-carbon, highefficiency company as our new home is
a certified Green Building. In this new
office, we have also implemented a
number of environment-friendly initiatives,
such as reducing the number of printing
machines, restricting colour printing as
well as implementing a 3R programme
to reuse, reduce and recycle.
Project Aware
In April 2011, Scomi Marine once again
participated in the Project Aquatic
World Awareness, Responsibility and
Education (Project AWARE) by
supporting marine conservation
activities in Malaysia. This is a
continuation of Project AWARE I carried
out the same time last year in Indonesia
in conjunction with Earth Day 2011.
This year, SMB corporate office staff
collaborated with Project AWARE
Foundation, Ocean Elements Sdn Bhd,
Dungun City Council and the local
village community to rope in divers and
non-divers to clean up the beach as
well as waters off Teluk Lipat, Dungun
and Pulau Tenggol, both in Terengganu,
Malaysia, from 15-16 April 2011. The
project also included awareness
creation and advocacy through a Coral
Reef Conservation Seminar and
Discovery Scuba Diving activity.
We also sponsored 10 local students
to take part in the PADI Discovery
Scuba Dive off Tenggol Island, to
educate them on the importance of
preserving our local reefs. Our own
staff were tasked with collecting data
on the coral reefs and removing rubbish
from the sea. The data collected was
channeled to the Ocean Conservancy
Group, which is responsible for
preparing the International Global
Marine Debris Report.
Scomi Group believes strongly that all
corporate organisations have a duty to
give back to the societies that support
them. This is a principle the Group has
adhered to from the beginning, and
which has seen its involvement in the
community intensify over the years. In
2005, the Group’s foundation Yayasan
Scomi was established. It runs a
structured programme to extend help,
financially or otherwise, to the
underprivileged, marginalised and needy.
At the same time, our own employees
have joined forces to make a difference
to society, via Project Pyramid, our
flagship social responsibility (CSR)
programme that has seen the
involvement of employees from across
our global operations. Project Pyramid
in Malaysia is led by the captains of
the Blue, Green, Yellow and Red
Houses of the Scomi Sports Club.
These captains are provided with Seed
Funds and, guided by certain
parameters, carry out CSR projects of
their own choosing. All staff are
required to take part in their house
projects, their involvement earning them
points under PACE.
Annual Report 2011
The Coral Reef Conservation Seminar
was attended by 30 students from
Imtiaz High school, whom we presented
with books and reading materials on
coral reef and marine conservation.
The Community
pg 35
SCOMI MARINE BHD
During the beach clean-up at Teluk
Lipat, our staff were joined by students
of Imtiaz High School, Politeknik
Dungun and UITM Dungun, as well as
staff from the Dungun City Council and
Dungun Civil Defence Department, and
local residents. A total of 570 volunteers
combed the 8.5km beach and collected
500kg of trash. With the help of the
Dungun City Council, we also removed
5 tonnes of deadwood.
CORPORATE social RESPONSIBILITY
SCOMI MARINE BHD
pg 36
Annual Report 2011
Project Pyramid 2011
In 2011, the Yellow team invited the
World Wildlife Fund Malaysia (WWF) to
present a talk on endangered wildlife to
Scomi staff at our Global HQ and
launched an interactive educational
website where visitors can acquire facts
and knowledge relevant to the projects
accomplished by the Yellow Team.
The Blue Team invited a medical
practitioner to deliver a talk on breast
cancer, covering topics from the early
symptoms to effective prevention
measures. Held at our Global HQ, the
session emphasised that there is hope
for breast cancer patients. The Blue
Team also cleaned the beach at
Kampung Aru in Labuan, East Malaysia.
The Red Team invited the Women’s
Aid Organisation of Malaysia to present
a talk on violence against women at
our Global HQ. Red Team members in
Kemaman, meanwhile, donated a
bicycle and 40 school bags to
underprivileged children. They also
visited a centre for disabled children,
where a talk was given to not only the
kids but also their parents. They
concluded the visit by presenting the
children with gifts.
The Green Team treated staff at the
Global HQ to a free 10-minute shoulder
massage. They also visited the cancer
unit for children at Hospital Universiti
Kebangsaan Malaysia (HUKM), and
donated eight LCD TVs to UKM’s
Paediatric and Oncology Ward to
create a livelier atmosphere for the
young patients. In Terengganu, the
Green Team donated Year 6 textbooks
and school tables to Sekolah Islam
Darul Taqwa in Kemaman. With the
help of other volunteers, they also
painted the classrooms and raised
RM2,000 to purchase additional books
for the students.
Other activities undertaken by Yayasan
Scomi during the year included a visit
to the museum and KL Bird Park
organised for kids from Wake One
House, a talk on dyslexia, visit to
Rumah Lindungan Kasih, a welfare
home in Tampin, Negeri Sembilan,
various Ramadhan visits to the poor
and needy, and a breaking of fast with
orphans in Lipis, Pahang. Yayasan
Scomi also supported Scomi
Engineering’s Feed the Street project.
Meanwhile, Scomi Group continued
with its tradition of supporting the
MERCY Malaysia Humanitarian Fund
by participating in its fund-raising dinner
held at the Istana Hotel, Kuala Lumpur
on 7 October 2011.
Annual Report 2011
Yayasan Scomi also runs an outreach
programme involving 11 families it has
adopted in Malaysia. They include 10
families in Baling, Kedah and another in
the remote area of Selama, Perak.
Every year, the foundation extends
financial assistance to these families to
help them meet their education, nutrition,
health and shelter needs. The foundation
also offers counselling to the children in
these communities and monitors them
closely to ensure they are coping with
school and community life.
In 2011, volunteers from across the
Scomi Group of Companies visited the
11 families to evaluate their progress.
Following these visits, they made
recommendations on how Yayasan
Scomi can provide further assistance
to the families. While helping the
families, the visits also afford the
volunteers a glimpse of the living
conditions of those in remote, povertystricken areas.
pg 37
SCOMI MARINE BHD
Yayasan Scomi
Yayasan Scomi continued to take on
various acts of philanthropy to help
those in need. Among its programmes,
the foundation has been running an
annual blood donation activity since its
formation in 2005. Last year, it organised
its Blood Donation Drive together with
the University Malaya Medical Centre on
10 March at our new Global HQ.