media kit 2015

MEDIA KIT 201 5
OUR
is to share original, beautiful
inspiration, practical, helpful information,
vendor recommendations,
and used wedding dresses to inspire
engaged couples to dream a better dream
for their wedding.
from the editor
we thank you so much for your interest in advertising with us
At Once Wed, we believe numbers only tell part of the story.
Beyond the exposure Once Wed brings to showcase your business
in front of thousands of brides, is our community of readers that fit
your aesthetic.
The Once Wed bride desires and dreams of a wedding as
inspiring as the ones she sees on the blog. She envisions a personal
wedding that is natural, elegant, and refined.
Why promote your business and work with Once Wed?
ONE-OF-A-KIND REFERALS: vendors tell us they love advertising
with Once Wed because they know the inquiries they’ll get through
Once Wed will bring them one-of-a-kind clients planning weddings
as inspiring as those they see on the blog.
xo
CUSTOMER SERVICE: our account executives and support staff are
the best in the industry, providing responsive, timely service to help
you get the most from your advertising dollars.
ADVANCED REPORTING: from Facebook mentions to sponsored
posts to banner ads, we’ll provide you with the numbers you need to
inform your advertising strategy.
Emily Newman
I wanted to send a quick note and comment on what
a phenomenal experience OnceWed has been for us.
I can honestly say that I don’t know of any other site
that has a higher consistent viewing of our films or
referral rate to our own site, I’m constantly being
told by brides that they found our work on OnceWed.
For whatever it’s worth, I think you guys are doing an
amazing job and I can’t wait to share some more work
with your readers.
Curtis Heyne, Living Cinematography
Once Wed is without a doubt the most high-end, artistic wedding blog out there and they never cease to
amaze me with inspiring work from the most talented
artists and vendors in the industry.
The exposure I’ve received on Once Wed has helped
my business grow exponentially, bringing me many
new inquiries week after week. It has been my number
one source of growth!
Meagan Tidwell
I cannot say enough about what Once Wed has done
for my business and art. I have found that no other
blog attracts as many incredibly unique, artistic brides
as Once Wed. Having my work on this blog has given
me the opportunity to travel and shoot weddings in
amazing locations, collaborate with some of the most
talented people in the industry, and work with creative
brides who value my art.
Not only is Once Wed a
it also has brought in an
consistently every single
is one of the biggest
blog of amazing quality, but
amazing quantity of inquiries
week. No question, Once Wed
blessings in my business.
Rylee Hitchner
Once Wed’s vendor listing is amazing. We don’t
really do it anywhere else because it works so well
for us on Once Wed and brings in very cool clients...
artists, designers, creative types in general. We get a
constant stream of inquiries every week. We recently
had a wedding featured on the site and received over 25
inquires in one day. Hands down it has been great for
our business!
Our Labor of Love Photography
Being featured on Once Wed was fantastic as it
opened up our work to a really wide range of creative
brides. We booked three destination weddings in Italy,
Switzerland, and Germany as a result, had a bride in
the UK cancel her photographer in order to book me
and also had a magazine want to feature the same
wedding after they saw it on Once Wed! A lot of our
UK and European brides refer to Once Wed for ideas.
Being featured on the site still brings me referrals even
eight months later!
Caught The Light Photography
Once Wed has been a crucial tool for my business.
It’s provided me with opportunities to shoot weddings
internationally, work with some of the brightest talent
around and has exposed my work to thousands of
brides-to-be. Being featured on a site with great taste,
coupled with such a huge following, is a true honor
and blessing for any artist.
Tec Petaja Photography
At Bella Figura, we love working with Once Wed! The
content that is featured on the blog is always beautiful,
fresh, and inspired. Our banner advertisements with
Once Wed have been such a great traffic source for us
over the years, and Brett and Emily are so nice to work
with. We can’t say enough good things about them!
Bella Figura Letterpress
Advertising with Once Wed has been a fantastic
experience for MIDORI! Our banner ads on the site
consistently bring in amazing referral traffic (almost
always within our top 10 referrals!) and the Once Wed
team is kind, efficient and easy to work with.
MIDORI Ribbon
gender
9 9 % FEMALE
relationship status
75% ENGAGED
16% MARRIED
9% SINGLE
income
55 % 6 0k + PER YEA R
32% 10 0k + P ER YEA R
education
70% H IG HER EDUCATION
age
70% 18-39
30% 35-49
PRESENCE
VISITORS
445k
96k+
410k
69k+
375k
290k
69k+
44k+
76k
may 2009
may 2011
may 2013
nov 2013
unique visitors per month
aug 2014
170k+
VENDOR GUIDE
rate:
$299
PER YEAR
Your vendor profile will be featured under your state and
specified category. It will include:
A SUMMARY OF YOUR BUSINESS
21 OF YOUR BEST IMAGES OF YOUR WORK/PRODUCT
ABILITY FOR BRIDES TO ENLARGE IMAGES
LINKS DIRECTLY TO YOUR WEBSITE AND BLOG
SOCIAL LINKS (FACEBOOK, TWITTER, PINTEREST)
CONTACT INFORMATION
DIRECT MESSAGE LINK ON PROFILE
ACCESS TO ONCE WED VENDOR DASHBOARD, WHERE YOU CAN EDIT
YOUR PROFILE AND IMAGES AT ANY TIME.
Brides often tell us that they come to Once Wed because
they like the aesthetic and are looking for vendors with
similar taste. As such, vendors are accepted when we feel
they are a good fit with the vision of the site.
We limit the number of Vendors to 18 in each city
and category combination.
Once Wed makes every effort to promote its vendors through
social media. Be sure and ask your account executive how many
complimentary social mentions are included in your package.
BANNER ADVERTISING
industry banner ads
300 x 120
$299 / MONTH
These ads rotate at random within this section,
ensuring comparable exposure for all ad clients. Each
banner will link directly to your website or blog. These
banners appear on the right side of the Once Wed
home page and all Once Wed blog posts.
We feature split testing to optimize banner
performance at no additional cost! Please ask us
about the split testing process to learn more.
300 x 120
1 free sponsored post
included when you purchase
12 months of banner ads.
300 x 120
300 x 120
CPM ADVERTISING
CPM ads
728 x 90
leader board
728 x 90
300 x 250
medium rectangle
300 x 250
300 x 600
half page
12.75 CPM, 1 million impression minimum
We offer these IAB standard ad units on a case by
case basis. Please contact your sales rep for a quote to
determine volume discounts and packages.
SPONSORED POST
weekday feature
$1275
saturday feature
$675
A featured post highlighting your company on the
Once Wed blog includes:
4-6 IMAGES
A DESCRIPTION OF YOUR BUSINESS
3 LINKS TO YOUR WEBSITE, BLOG, OR SOCIAL PAGE
A MENTION ON THE ONCE WED TWITTER & FACEBOOK
We feature only 2 Sponsored Posts a week and limit
Sponsored Post Contests to only 1 every 2 weeks to ensure
optimal exposure for our valued clients.
D E D I C AT E D E M A I L
email rate:
$975
A dedicated email to our audience of 6,500 brides
or 4,500 vendors include:
3-5 IMAGES
CUSTOM COPY AND GRAPHIC
3 LINKS TO YOUR WEBSITE, BLOG, OR SOCIAL PAGES
A MENTION ON TWITTER AND FACEBOOK
We send only 1 Dedicated Email a week to ensure optimal
exposure for our valued clients.
C O N T E N T PA R T N E R S H I P
Our styled shoots seamlessly present your brand
to the Once Wed audience creating a native
advertising opportunity for the consumer to
engage your product offering.
Once Wed content partners will receive a curated, brand
specific campaign concepted and executed by the
Once Wed creative team. This includes:
CREATIVE BRAND ANALYSIS AND CONCEPT PRESENTATION
DREAMY & ELEVATED IMAGERY HIGHLIGHTING YOUR BRAND’S VISION
ENGAGING AND ENCOURAGING COPY FOR ALL ONCE WED FEATURES
These deliverables will also be available for your brand to
use on your website and online marketing materials.
Please contact your account executive for more information
about content partnerships.
Once Wed for Zola
Advertise, collaborate, inspire with OnceWed.
We’d love to partner with you.
photography by Jose Villa & Rylee Hitchner
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