Various questions relating to social media in the MPS

Transcription

Various questions relating to social media in the MPS
Freedom of Information Request Reference No:
I note you seek access to the following information:
1. A digital copy of the force’s social media guidelines as issued to officers (if such
guidelines have been issued) and the date they were issued.
2. The number of official force Twitter accounts, including those for individual officers,
currently active as of date of receiving this FOI request.
3. The number of officers who were subject to disciplinary proceedings in 2012 and
2011 involving misuse of social media, including details of their transgression and the
resultant action, if any.
DECISION
I have today decided to disclose all relevant records located, subject to the deletion of
information pursuant to the provisions of section 40 of the Freedom of Information Act
2000 (the Act).
Attached are copies of the six following documents:
(re question 1)
- ‘Twitter In The MPS’
- ‘Borough Commander’s blog guidance document’
- ‘Flickr presentation’
- ‘DMC Flickr training’
(re question 2)
- ‘Met Twitter accounts’ (note - for technical reasons I will send this in a separate e-mail)
(re question 3)
- ‘Q3 – 2013010000074’: a document outlining disciplinary proceedings in relation to
social media
Directorate of Media and Communication & Directorate of Professional Standards
Twitter in the MPS guidance document
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Twitter in the MP S
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PS
Contents Pag e
1 . Purpose and scope of the document
2
2. The process of applying for a Twitter site
2
3. Appropriate use of Twitter in the MPS
3
4. Principles to consider prior setting up a Twitter site
3
5. Applying for approval to create a Twitter site
5
6. Risks and Mitigating Actions
6
7. Twitter Rules and Regulations
6
7a . RAG System for Postings 1 0
8. General principles for Social media 1 1
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1 . Purpose and Scope of Twitt er i n the MPS gu idance documen t
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"The media report has changed dramatically over recent years - mobile
phone footage, citizen journalists and social media such as twitter are all
immediate , direct communication which sit outside the traditional
broadcast and print arenas . They have become part of the mainstream , and
controlling the facts and flow of information is increasingly difficult ."
ACPO Commun i cati on Adv i sory Group 2010
Introducti on
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The rapid expansion of social media technologies such as Twitter presents the MPS with
opportunities to engage with a wide range of people, in a way, which is both accessible and
responsive.
This guidance document is intended to give (B)OCUs a realistic view into the work required to run
Twitter successfully . It details how the (B)OCUs will use Twitter and the process they must go
through to gain approval for the establishment and continuation of a Twitter site .
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There are a number of risks associated with the MPS using social media . This document along
with training provided seeks to mitigate risks identified and help officers and staff plan for
potential situations they could encounter using Twitte r
In order to ensure that only appropriate, high quality and correctly risk managed Twitter sites are
established, a system for seeking approval and ongoing monitoring has been agreed .
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DPA will be responsible for assessing and approving or rejecting applications and to share best
practise .
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2 . Process of applying for a Twi tter site
1 . All BOCU Twitter representatives to read `Twitter and the MPS' - this document to gain a
understanding how the MPS will utilise Twitter, rules for MPS Twitter sites and a
understanding of basic Twitter principles .
2 . All BOCU Twitter representatives to attend training in February
3 . BOCUs to complete the Twitter Application For m
M
PS
4 . Approval decision by the SMG DPA
5 . Post approval BOCUs will receive a comprehensive `Setting up Twitter presentation .'
6.
BOCUs to set up the i r Tw itt er s i t e
Post site set up BOCUs will be invited to Twitter Workshops to share learning ' s and best practice .
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3 . Appropriate use of Twi tt er in the MPS
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In general , the following principles should be the overall guiding force behind any Twitter
interaction . The DPA will only approve new Twi tter accounts if they follow the provided p ri nciples.
All applications must link directly to the Corporate Communications Strategy .
1 . To i ncrease commun ity engagement and to prov i de i nformat i on and rece i ve feedback
from the publ ic
2 . S i mple feedback mechan i sms to empowe r
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Providing information, such as good news and information relating to the specific (B)OCU .
Additionally listening to specific audience groups that are unlikely to come to our website and who
can be demonstrated to be more likely to engage with the MPS using Social media .
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Such as surveys, customer satisfaction, ratings and consultations in order to identify issues that
the MPS need to be addressed, or as an integral part of a campaign - where the MPS wants to
generate debate .
3 . Publ i c i nvolvement
To allow the public to get involved in priority setting for their local neighbourhood and to receive
feedback and discuss ways of solving particularly at a local level .
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4 . Communication for major public order event s
Communicating and engaging with the public during the planning and policing or major public
order events .
Application Form QU ESTI ON I
4 . Principles to consider prior se tt ing up a Twi tt er site :
1 . Each Twi tt er application must have specific objectives and be part of a wider
communications strateg y
M
PS
There is li tt le benefit to setting up a Twi tt er site just because we can and other organisations a
are doing it . Eve ry approval will be based of specific objectives and a clear explanation of how it
forms part of the overall communications strategy for your (B)OCU .
Application Form QU ESTI ON 2
2 . (B)OCU relevant existing websites, forums or Twi tter channels should be investigated to
see if online (B)OCU discussions are being had elsewher e
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(B)OCUs should try to join that conversation instead/as well as creating a new Twitter site .
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3 . G i ve pr i or consi derat i on on the i mpact to reputati on and resource capab i l iti es
5 . Apply i ng for approval to create a Tw itter s ite :
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(B)OCUs must ensure that care is taken about what aspects of the MPS work are opened up to
social media . Impact on resources necessary for creating, moderation and maintenance must be
considered .
In order for a Twitter application to be approved the following three points must have been
actione d
Have (B)OCU Commander Approva l
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1.
• (B)OCU Commanders must want and approve the Twi tter application .
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• (B)OCU Commanders must sign the Twitter Application Form - thus accepting full
responsibility of the running and ri sks of the site .
• (B)OCU Commanders must agree to review the Twitter sites objectives and progress
quarterly .
Application Form
QU ESTI ON 3
QU ESTI ON 1 1
Nominate a Twi tt er Team Leader (TTL)
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2.
• (B)OCU Commanders must select a TTL (and team if applicable . ) Please note a (B)OCU
Commander can choose to be the TTL .
• The TTL will take responsibility for the Twitter account ; ensure staffing cover (with absence
contingency plans) and gain the support of the relevant communication manager/press
officer.
Application Form
QU ESTI ON 4
3 . DPA/BPLO Involvemen t
M
PS
• Support must be gained from BPLO /Comms manager if applicable . If there is no
BPLO/ Comms manager - guidance should be sort from the DPA .
Application Form
QU ESTI ON 5
6 . Ris ks and M i t i gati ng Act i on s
There are ri sks to consider when setting up a MPS Twi tter site . The ones mentioned in this
document are the top risks identified by the DPA.
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The brief points underneath the risks must be followed in order to prevent MPS Twitter sites from
becoming a reputational/operational risk .
The rules explained in the next part of this document seek to mitigate all risks identified .
Reputati ona l
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The publ i sh i ng by MPS staff of i nappropr i ate or confl i ct i ng i nformat i on i n the publ i c
doma i n .
Only (B)OCU specific, information must be published . If unsure about if a posting is
appropriate a BPLO or the DPA must be contacted for guidance .
•
Any pan London/Col 1 information must only be given out by re-tweeting @metpoliceuk
or @Co11 MetPolice .
•
The Twitter posting RAG system must be followed at all times (Please see page 10)
Fa i lure to meet the expectat i ons of the publ i c.
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•
If Twitter sites cannot be manned 24/7 this must be stated on the Twitter bio to mange
public expectations . However conti ngency plans for out of hours access must be
made on BOCU .
•
Any sensible tweet must be responded to .
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•
Damage to the MPS reputat i on and brand ident ity though poor qual i ty or excess i ve
prol iferat i on of Twitt er channel.
Only (B)OCUs who have fulfilled the Twitter application check list criteria will be granted
a Twitter site .
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•
The hack i ng and clon i ng of a Tw itt er presence wh i ch could others to i mpersonate the
MPS .
•
Secur i t y
Please see security section on password rules p6
The publ i sh i ng both by MPS staff or the publ i c of i nformati on wh i ch could damage
operat i onal effect i veness .
Clear rules have been laid out about what can and cannot be tweeted (RAG System
p10) .
•
It will be clearly stated on all Twitter sites that crime reporting, evidence/intelligence
should not be posted, and alternate contact information given .
M
PS
•
The publ i sh i ng of i nformati on by e i ther MPS staff or the publ i c wh i ch could put the publ i c
at r i sk from cr i m i nal i ty.
•
Clear rules have been laid out to MPS staff about appropriate tweeting (RAG System) .
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The diverting of staff from their existing duties to initiate and maintaining Twi tt er
channels effectively.
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You must have team capacity to :
- Dedicate 15 minutes per three hours to check and respond to Twitter messages
- Monitor and review the site on regular occasion s
- Have staff contingency plans if the Twitter Team Leader is absent .
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It is recommended there are at least three people in your B(OCU) who can take on the
demands of a Twitter channel .
• Twitter technologies must only be used to access MPS Twitter - this is to be managed
locally by (B)OCU management . Inappropriate use of equipment can result in
disciplina ry proceedings .
7 . Twitter Rules and Regulation s
vuc w L I Is aci iaiuvc
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Application Form QU ESTI ON 6
i m 1 .1 wU i n
. . .U
i cNu 1au U i iai i iana aw i
Uw
w u iy
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wiuci aNc I .u w i wca
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have been written for"C"u"'
MPS usage
U
.
Adm i n of the ( B)OCU Tw itt er s i te
TWITTER USER NAM E
Must be prefixed with MPS and no longer than 10 characters long e .g . @MPSEnfi eld ,
@ MPSHari ngey, @ MPSHackney.
AVATAR
The approved Metropolitan Police crest only .
SECURITY
•
Passwords must be kept securely . The only people to know the password should be the
Twitter Team Leader, team and (B)OCU Commander .
M
PS
• The Twi tter Team Leader must tell the SMG the password and keep the SMG updated if
the password changes .
•
Duty Officers should be made aware of the location or holders of passwords for out of
hours and 24/7 access.
•
Passwords must be entered each time - no computer should be set to remember this
password .
•
Twitter should only be accessed through the webpage - Apps must not be downloade d
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EQUIPMENT /ACCESSIN G
You must access your Twitter site only from secure and Met approved ICT equipment .
Do not use a covert standalone computer to access Twitte r
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Application Form QUESTION 7
STATE THE LIMITATIONS OF YOUR SIT E
Make sure there is adequate cover to monitor and respond to tweet s
If the site cannot be manned 24/7, manned hours must be stated . State alternate sources of
information/reporting channels @metpoliceuk and 101/99 9
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METSEC and OFFICERS CODE OF CONDUCT
As always officers must adhere to the MetSec and Officer Code of Conduct at all times .
FOI REQUESTS
Valid Fol requests on Twitter follow the same Fol guidelines for a email/telephone call or face to
face request :
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Application Form
QU ESTI ON 8
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The Public Access Office must be contacted on ext : 783500 or local Information Manager who
will be able to help co-ordinate a response .
SIGNIFICANT INFORMATIO N
(B)OCUs must publish significant information on their website first and only then if appropriate, on
social media .
Appropriate press officer/BPLO's must be kept informed of any significant information being
issued via the Twitter channel .
Mon i tor i ng the s i te - Responding to Tweets
RESPON D
Twitter should be checked a m i n i mum of eve ry three hours, and a gu i de t i me of 15 m i nutes
per check should be given to ensure there is adequate time to respond to Twitter postings .
M
PS
The world of Twitter is extremely fast moving, all sens i ble post i ngs must be responded to .
Even if it is just `Thank you for your tweet . I will pass on your comments to the relevant party ."
(B)OCUs must post regularly to maintain relationships with the audience and for successful twoway engagement with their communitie s
App li cat i on Fo rm
QUESTION 9
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MONITORING
(B)OCUs must monitor what effect communications are having in online worlds . Are they being
commented on favorably, ridiculed, shared by their audience with friends . This should be
documented .
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RENEWING
The TTL must review their site against its objectives on a monthly basis . A quarterly review must
be held with the signing (B)OCU Commander. Successes and learning's should be provided to
the SMG if asked .
Application Form QUESTION 9
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Tweet i ng Rule s
LIMITS
Twitter imposes a 140 characters limit on tweets . The DPA recommend a 120 character l i m i t so
followers can re-tweet .
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DESCRIPTIONS
Do not describe people in images published as "suspects . "
(In the case of Operation Withern) Do not use the word `riot' use the word `disorder'
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PUBLIC PROPERT Y
Everything said in the world of Twitter is immediately published . Therefore individuals must check
before tweeting . Never delete as this can cause embarrassment if the tweet is retweeted prior
deletion .
FOLLOW MEDIA AND COPYRIGHT LAW
• No photos to be tweeted unless copyright is possessed
• Arrested individuals must not be named unless charged
• Images of individuals must not be issued on social media. Link to Flickr http ://bit .ly/rnird1
or the appropriate (B)OCU website .
LINKING
All (B)OCU tweets should link back to the (B)OCU/MPS website (or existing micro sites if
appropriate) for more detailed information . Information must be available to view for those who do
not have access to social media .
M
PS
NO PERSONAL VIEWS
All views expressed must be in line with those of the MPS . No personal opinions are to be
expressed . As per the RAG system below - no mention of politics . Remember that the tone of
your tweets is important and should be respectful of the diversity of the community you serve .
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RULES FOR TWEET CONTEN T
Red, Amber, Green (RAG) Syste m
Below is the RAG Traffic Light System for tweeting . This illustrates what subjects can be tweeted by (B)OCUs,
and what subjects require approval or are prohibited . The RAG system must be followed to ensure that tweets
are appropriate and of a high qualit y
Green
u
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- go ahead without contacting BP L O/ DPA
- L ocal Good News , Burgla ry, Assault , Car Crime , Criminal Damage , Anti-Social Behaviour , Non KSI
RTCs , Crime Prevention , Street and Community Meetings, Road traffic collision - if simply a road
closure following police incident , Retweeting (RT) @C011 metpolice or @metpoliceuk tweets or local
council/community groups tweets , Links to content on MPS website
Amber -tweet, b ut inform BP L O/DPA
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The following ONLY if they ARE already in the public domain - Met wide operations , Court results , Local
joint initiatives , KSI RTCs , ASBOs, Evacuation/Other Emergency, Speeding/Crackdown , Wanted
suspects , Missing people, Charge details.
Red
A
I
O
F
-always call Twitter Group first !
Any of the mentioned amber fields if NOT in the public domain . Plus- SCD/SO/CO Investigations ,
Budgetary/Financial , Political/Government, Staff/Officer disciplinary, Force SOP, Force Reputation,
Major/Critical Incident, Escaped Prisoners . Any Olympics related news /stories .
S
P
If you want to tweet about a topic not on the RAG please contact the SM G
M
App lic at i on Fo rm
QUESTION 10
QUESTION 12
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General pri nc i ples for Twitte r
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Social media . This section b ri efly explains the general principles of Twitter in order to give an
understanding to those who are not familiar with the site .
1.
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Four Main MPS Twitter Principle s
Be Credibl e
Be Consistent
Be Ethica l
Be Inclusive
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Be engagin g
The MPS ' s use of Twi tter will involve a shift from telling the public about policing to actively
engaging in discussion . Our aim will be to get the public talking , creating , sharing and conversing
with the Metropolitan Police . It is not just a broadcast tool for good news .
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Keep it huma n
Twitter users can be hostile to the use of jargon or ` corporate ' messages. Whilst the content must
be in keeping with corporate key messages make sure the language used for the messages is
accessible , human and succinct.
Be credibl e
While tweets may be informal they should invoke confidence and trust in the MPS . Make sure
that content can be defended . Where possible you should include web links to illustrate what the
MPS are tweeting (e . g photograph to support a road closure tweet) .
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Be In clusive
In keeping with the knowledge- sharing culture of social media , you should pursue opportunities to
signpost relevant content elsewhere and re-tweet messages from key influencers , stakeholders
and other Twitter users . Exclusive use of Twitter for self- promotion can lead to c ri ticism .
Ensure complete transparency
Never publish posts anonymously or under pseudonyms . Clearly state your name and position
within the MPS or where you are not using names make sure the part of the MPS being
represented is clear .
Take responsibility
Remember you are personally responsible for what you publish . Remember that the posts may
remain online indefinitely.
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PS
Think lega l
Ensure you do not discuss any current cases or investigations to avoid the risk of contempt of
court. Avoid identifying victims or suspects .
Think about knowledg e
Only cover your own business area - don't engage in conversation on issues , which are beyond
your remit without first checking with those whose remit it is .
Be accurate
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Ensure anything you say is verifiable - do not include opinion or hearsay .
Use facts , not arguments to correct errors . Avoid emotional exchanges and arguments .
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Don ' t reveal sensitive informatio n
Do not violate privacy or post sensitive or restricted information - only post information which will
not infringe on the privacy of others and information which can be in the public domain .
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Remember copyrigh t
Only post mate rial which is your own or the Met ' s , do not post anything protected by copyright
without the permission of the copyright owner. This includes original wri tten work , logos , images ,
videos - but not information in itself .
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Respect your audience
Ensure that you show an understanding and awareness of your audience . Make sure your posts
use the appropriate language and tone and that information that is posted portrays the MPS
professionally.
Spelling and gramma r
Always spell check and proof read EVERYTHING before posting . Make sure what you have
released is well written to a professional standard in line with the 5Ps .
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Link smart
When linking to web resources with long URL ' s always use URL Compressors such as
www. TinyURL . com or www . bit . ly. com which will enable you to use more text in your tweets . If you
set up an account with these websites you will also be able to track your links to review stats on
click throughs .
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Be Accessibl e
Ensure that information you are providing is available in other formats , for example to non webusers, if required .
Shout about your social media !
You will probably need to use traditional communication methods to encourage people to come to
your Twitter space - contact your comms manager for help with this . Consider Neighborhood
Watch and SNT ward panel and local contacts to help promote your Twitter in a cost-effective
way .
Full guidance on using Twi tt er will be provided through the ` Setting up Twitter Pack ' and training
will be provided .
M
PS
Enquiries regarding this guidance should be directed to the DPA via e -mail mailbox . DPA Mailbox
- Twitter Group or call ?
(Office Hours only)
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Freedom of Information Act Publ icat ion Schem e
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Borough Commander ' s Blogs - Guidance Document
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Title Borough Commander's Blog - Guidance Documen t
Version Vers ion 1 .0
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Review date 15.08.201 3
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Contents
1 . Introduct ion and Appl icat ion Process
2. Th i ngs to Cons ider Before Apply ing
3. Purpose and Object i ve
4. Risks
5. Setting Up Your Blog
6. Rules for Content
6a. Blog Content - Red Amber Green System
7. Contacts
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Introduction and Application Proces s
This gu idance document is intended to g ive BOCUs a real istic view i nto the work
requ i red to successfully run a Borough Commander ' s Blog . It deta i ls how Borough
Commanders should use blogs to engage w ith the ir local commun ities and the process
they must go through to ga in approval to set up and run a blog .
To set up a Borough Commander's Blog , BOCUs must :
1 . Read th is `Bo ro ugh Commander's Blog -Guidance Document' .
2 . Get the Borough Commander 's approval.
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3 . Borough Commander then needs to appo i nt a Blog Support Team and make on e
of the team the Blog Suppo rt Team Leader (BSTL ). The BSTL w ill support the
Borough Commander in post ing blog entries, answering questions from members
of the publ i c, revi ewi ng posts subm itted by members of the publ ic, sourc ing
appropriate computer equ ipment , ensuring suppo rt staffi ng cover (with absence
contingency plans ) and ga in the support of the Borough 's Med ia and
Commun icat ions Officer and/or the relevant DMC Press Desk .
4 . BSTL to complete El ig ibil ity Checkl ist, s igned by Borough Commander. If the
appl icat ion is successful , Borough Commanders w ill need to assume full
respons ibi lity for the content and upkeep of the blog . They must also agree to
rev iew the blog 's objectives and progress qua rterly .
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5 . Appl icat i on e i ther approved /decl i ned by the D i rectorate of Med i a &
Commun icat ions (DMC) Social Med ia Group .
6 . If successful , BOCUs to set up the i r Borough Commander Blog , in accordance
with `Borough Commanders Blogs - Guidance Document ' .
Things to Consider Before Applyin g
Each blog appl ication must have spec ific objectives and be part of a w ider
commun icat ions strategy . There is little benef it to se tting up a blog just because
we can and other organ isations are do ing it. To get your blog appl icat ion
approved you wi ll need to demonstrate that you have specific object ives and can
clearly expla i n how it forms part of the overall commun icat ions strategy for your
(B) OCU. You w i ll be asked to spec ify your object ives as pa rt of the El igi b ili ty
Checkl ist.
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• Relevant ex isting blogs, webs ites, forums or Tw itter channels should be
invest igated to see if onl ine d iscussions about pol icing in your borough are be ing
had elsewhere. (B)OCUs should try to jo i n that conversation instead of/as well as
creating a new blog .
• Give prior consideration on the potential impact on reputat ion and resources .
(Thi s wi ll be covered i n more deta il i n the ` Ri sks' secti on .)
Purpose and Objectives
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BOCUs should take the follow ing into consideration when defining the ir own specific
objectives for the ir Borough Commander's Blog.
Borough Commanders Blogs should :
Help Borough Commanders engage d irectly w ith their local commun ity
Th is blog is an oppo rtun ity for Borough Commanders to talk about local pol icing issues
from a personal perspect ive and to give readers an insight into the work they do and the
wider work be ing carried out on the ir borough .
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Posts are l i kely to cover local successes , updates on local in itiatives, ways in wh ich
pol ice are foster ing good l inks within the community, etc. As a blog written by an
i nd iv idual , posts are l i kely to have a fri endly and personal tone .
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Blogs should be used to provide local pol icing informat ion to people who might not come
to the Metropol itan Pol i ce Serv i ce webs i te and would rather engage w i th the Met vi a a
social platform .
Publ i c i nvolvement and s i mple feedback mechan i sms to empowe r
Risks
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As a blog , members of the publ ic should be encouraged to ask quest i ons and subm i t
the ir own vi ews on subjects . Res i dents and members of the commun i ty should be g iven
a chance to get i nvolved in pr iority setting for the ir local ne ighbourhood and d iscuss ways
of solv ing pol ici ng issues at a local level . All Bo rough Commander's Blogs w ill be hosted
by the Tumblr blogg ing platform . Tumblr has both an ` ask' and `subm i t' funct ion wh i ch
readers can use to ask the author quest ions and to subm it the ir own entr ies for
publ icat ion on the blog . Readers should be encouraged to make use of both of these
tools. All Borough Commander Blogs should use Tumblr. No other blogg i ng platform
should be used .
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There are r isks to cons ider when setti ng up a Bo rough Commander's Blog. Those
i dent ifi ed as `Top R isks ' are grouped i nto sect i ons below . BOCUs need to be aware of
these r i sks and be i n a pos i t ion to m iti gate them .
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Poor qual ity blogg ing or blogg ing excessively .
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Reputational Risks
• Only BOCUs who have fulf illed the El igi bil ity Checkl ist wi ll be granted
perm iss i on to set up a blog .
Publ i sh ing i nappropr i ate or confl i ct ing informat i on i n the publ i c doma in.
• Borough Commanders Blogs should only be used to d iscuss information
about that spec ific borough
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The `Blog Content - Red Amber Green System ' must be followed at all times
( Please see page 9 ). Thi s system sets out what top i cs can or cannot be
blogged about.
Fa i lure to meet expectat i ons of the publ i c
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• If blogs cannot be manned 24 /7 th is must be stated on the description to
mange public expectations . (However conti ngency plans for local out of hours
access must be made on BOCU .)
• Any sensi ble questions `asked ' must be responded to . Any sens ible posts
`subm itted ' by members of the publ ic should be g iven consideration
FO
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The hacki ng and clon ing of a blog
• Please see I .T. and password security risks sect ion (page 5 )
Security Risk s
Publ i sh ing information whi ch could damage operat ional effecti veness or put the
publ ic at r isk from crim inal ity, either by MPS or by members of the publ ic
• Clear rules have been la id out about what can and cannot be tweeted (RAG
System p9 ). Informati on , i nclud ing personal i nformati on , wh i ch could affect an
operational or an investigat ion should never be publ ished .
MP
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• It should be clearly stated on all blogs that crime repo rting ,
evidence/i ntelligence should not be posted , and alternate contact informat ion
given .
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Resourcing Risk s
Diverti ng staff from the ir existing duties to set up and help ma intain blogs .
• You must have team capac ity to update, monitor and rev iew the blog
regularly . You should a i m to update the blog w i th two new posts a week .
Quest ions and repl ies from members of the publ ic should be checked and
responded to da ily.
• Have staff cont i ngency plans i f the Blog Suppo rt Team Leader i s absent .
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I.T. and Password Security Risk s
Use of i nappropri ate I .T. equ ipment .
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• Blogs should only be updated from secure and Met approved ICT equ ipment .
Do not use a covert standalone computer to access Tumblr . Inappropr i ate use
of equ i pment can result i n d i sc ipl i na ry proceed ings .
Accounts accessed by unauthorized persons/accounts cloned .
• Passwords must be kept securely . The only people to know the password
should be the Blog Suppo rt Team Leader, team and BOCU Commander .
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The Blog Suppo rt Team Leader must also tell the DMC Soc ial Med ia Group
(SMG ) the password and keep the SMG updated i f the password changes.
• Passwords must be entered each t ime. No computer should be set to
remember th is password .
• Tumblr should only be accessed through a web browser . Apps must not be
downloaded .
Setting Up Your Blog
MP
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Avatars, themes and brand i ng wi ll be g iven to you once you 've subm itted the Elig ibility
Checkl ist and your appl icat ion for a blog has been approved .
In the meanti me, here are a few t ips and features of Tumblr wh ich you may w ish to think
about before gett ing started . You should not set up your blog until you 've rece ived
perm ission to do so from the DMC Soc ial Med ia Group .
Signing up . Using Moz illa F irefox, head to Tumblr.com . You 'll need to enter ,
ema i l address , password and username . 2
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Make a note of the password you set up and click `Start' . You
need to then g ive your age (the MPS is 183 years old! ) and click to say you
agree w i th the terms and cond it i on s
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5
• Verifying your account . You'll then get sent an email to the address you gave
Tumblr. Click on the Verify Email link .
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• Dashboard . You'll then get taken through to what's known as the `dashboard ' .
This is the f irst th ing you'll see each time you log in. At the top of the page ,
you've got a number of d ifferent buttons (e. g. text, photo, etc.). Cl i ck on one of
these to add a new post . Below these buttons w ill be a l ist of recent updates from
blogs you follow .
Aa
Text Photo Quote Link Chat Audio
Vide o
MP
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Yo u r D aslti boa i d now in c lu des p asts fr o m po pul ar Fl ogs.
U p date yo ur Pr e fe r e n ces to d isab l e this fea tu re o f follow b l o a s we
reco mm e n d in a ui Spo tli g ht .
Name and description . Click on `Untitled ' at the top of the page . This wi ll
take you to your blog . It'll be called Untitled unt il you g ive it a new name . To
change your blog 's name, cl i ck on ` Custom i ze theme ' . On the nav i gati on bar
on the left-hand s ide enter your blog 's name in the `Title' box. Your title
should be `(Borough name) Borough Commander 's Blog' . In the descri ption
box, you should write the Borough Commander's full name and t itle followe d
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by a short d i scla imer:
e .g . Chief Super intendent Joe Bloggs , Borough Commander for XXX ,
Metropol i tan Pol i ce Servi ce. Please don 't report cri me or post sens i t ive info
on this page . Call 101 or in an emergency , always d ial 999 .
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Di
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You w i ll rece i ve fu rther brand ing i nstruct i ons once your appl i cati on for the
blog has been approved .
• Blog settings . Go back to your blog and select `Blog Sett ings ' from the
nav igation on the r ight -hand side. You w ill be g iven a p icture for your po rtrait
photo once your appl i cati on has been approved . You need to conf i gure the
follow ing sett ings :
Replies: leave both t ick boxes blank (there is no option to delete or ed it replies
from other users )
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Ask: tick the `Let people ask quest ions' and call your ask page `Ask me a
question ' . Leave the `Allow anonymous quest ions' box blank .
Submissions : Tick `Let people subm it posts'. You can approve subm issions
before they get posted to your page . Type `Subm it a post' in the page t itle box. In
the gu idel i nes box, enter the follow ing : `Want to submit a post? Please keep it
clean , legal and on topic . We won't publ ish any posts we th ink could be foun d
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offens i ve. Thanks for your help .' Leave all subm i ss i on type boxes t i cked .
Facebook: Leave th is box unt icked .
Twitter: Tick th i s box to l i nk the blog to your Tw itt er account. You 'll have to go
cl ick on the `Sign in with Tw itt er' process .
Other: Make sure you have the correct language and t i me zone selected . Under
Directory, tick the box that says `Allow search eng ines to index your blog '.
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• Messages . If someone asks you a quest ion or subm its a post for your blog ,
you 'll get a message not ifi cat i on at the top of the screen . Cl i ck on i t to see
your latest messages . Messages need to be checked at least once a day .
Add i ng a post . To add a new post, cl i ck on the Dashboard button and select
the type of post you want to make. Whatever type of post it is (e .g. text,
photo) , the general options are always the same . The drop down box g ives
you the opti on to publ i sh your post now , later, save i t as a draft, etc . If what
you 're post ing relates to another source on the web, always include the l i nk in
the `content source ' box on the r ight-hand s ide . Add `tags' to make your post
more searchable , e.g. pol ice, Hounslow , ant i-soc ial behav iour. Never cl ick
photo reply . Finally , wri te a tweet to go i n the box below the Twitter i con to
automat ically send a tweet about your blog once you 've posted . Once you 're
done and ready to post , cl ick on the `Create post' bu tton at the bottom of the
page .
MP
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Rules for Conten t
Specific rules for top ics that can and cannot be blogged about can be found in the `Blog
Content - Red Amber Green (RAG ) System ' on page 9 . The po i nts below offer some
general gu idance on what makes a good post .
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Blog Content - Red, Amber, Green (RAG) Syste m
Below is the RAG Traffic Light System for Borough Commander's blogs . This illustrates
what subjects can be blogged about, and what subjects require approval or are
prohibited . The RAG system must be followed to ensure that blogs are appropriate and
of a high quality .
Green - go ahead without contacting BPLO/DM C
- Local good news , local pol i c ing ini t i ati ves, burglary, assault , car cri me, cri minal
damage, ant i-social behav iour, non KSI RTCs , crime prevent ion , street and commun ity
meetings , reblogg ing other pol ice or local council/commun ity groups posts, l inks to
content on MPS webs ite
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Amber - blog , but inform BPLO/DM C
The following O N LY if they ARE already in the public domain - Met-wide operations,
court results, local joint initiatives, KSI RTCs, ASBOs, evacuation/other emergency,
Red - always call DMC Social Media Group first !
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Any of the amber top i cs NOT already i n the publ i c doma in. Plus , SO/SC&O
invest igations , budgeta ry/financ ial issues , pol itical/government issues, d iscipl ina ry
issues, SOPs and pol icies, reputational issues , major/critical Inc idents , escaped
prisoners .
If you want to blog about a top ic not on the RAG please contact the DMC Soc ial Med ia
Group during office hours . Outs ide of office hours , please call the DMC Press Bureau on
MP
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General Tips
Generally speaki ng , all blog posts should :
1.
2.
3.
4.
Be cred ible
Be cons istent
Be eth i ca l
Be inclus ive
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Be engagin g
A Borough Commander's blog w ill involve a sh ift from tell ing the publ ic about pol icing to
actively engag i ng in d iscussion . The aim should be to get the publ ic talking , creating ,
sharing and convers ing w ith the Metropolitan Pol ice . It is not just a broadcast tool for
good news . Encourage your readers to get i nvolved by aski ng quest i ons and subm itt ing
posts .
Di
Keep it huma n
Wh ilst content should be i n keeping w ith corporate key messages , your posts should
reflect the Borough Commander's thoughts and exper iences . Make sure you wr ite us ing
simple , access ible language and try to stri ke a friendly tone. Avo id pol ice speak at all
costs! Ensure that you show an understand ing and awareness of your aud ience when
you wr ite.
FO
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Be credible
Wh ile posts may be informal they should invoke confidence and trust i n the MPS . Make
sure that content can be defended . Where poss i ble you should i nclude l inks , photos ,
quotes , etc to i llustrate what you 're blogg i ng about .
Be creative
Tumblr i s a really versat i le blogg ing platform . T ry and make your content var i ed by
includ ing pictures , links to webs ites , short videos , audio, clips, etc . Make sure you 're
only post ing content you or the Met have copyr ight of .
MP
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Be inclusive
Social med ia is all about sharing . Local pa rtners , pol iticians , newspapers , commun ity
groups and leaders may be us ing Tumblr too . You can choose to `follow' other bloggers
on Tumblr. When you do , you' ll get a l i st of the i r most recent updates each t i me you log
in. If someone has posted someth ing interest ing you want to share w ith your followers
and readers , you can ` re-blog ' it by cl i ck ing on the `re-blog ' button at the top of the post .
~
10
`Re-blog '
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Ensure complete transparenc y
Clearly state your name and pos ition w ith in the Met .
Take responsibility
Remember you are personally respons i ble for what you publ ish. Remember that posts
can rema in onl i ne i ndef in i tely .
Think lega l
Ensure you do not d iscuss any current cases or investigations to avo id the r isk of
contempt of cou rt. Avoid identifying v icti ms or suspects .
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Think about knowledge
Only cover your own bus i ness area - don't engage i n conversat ion on i ssues wh ich are
beyond your rem it w ithout first check ing w ith those whose rem it it is.
Be accurate
Ensure anyth ing you say is verifiable . Use facts , not arguments to correct errors . Avoid
emotional exchanges and arguments .
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Don' t reveal sensitive informatio n
Do not v iolate pr ivacy or post sens it ive or restricted informat ion . Only post informat ion
wh ich will not infringe on the privacy of others and informat ion which should be in the
publ ic doma i n .
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Remember copyrigh t
Only post material wh i ch i s your own or the Met's . Do not post anyth i ng protected by
copyright w ithout the permiss ion of the copyr ight owner . This includes origi nal written
work, logos, images , vi deos - but not informati on in i tself.
Spelling and grammar
Always spell check and proof read EVERYTHING before post i ng . Make sure what you
have released is well written to a profess i onal standard .
Be accessibl e
Ensure that informati on you are prov i d ing is ava i lable i n other formats , for example to
non web -users , if requ i red .
MP
S
Shout about your social media !
You w i ll probably need to use trad i ti onal commun i cat i on methods to encourage people
to come to your blog. Contact your borough Med ia and Commun icat ions Off icer for help
with th is. Cons ider Ne ighborhood Watch and Safer Ne ighbourhoods Team ward panel
and local contacts to help promote your blog in a cost-effective way .
Contacts
If you have any further questions about th is document, please contact the DMC Soc ial
Med ia Group on 8
For more tips about us ing Tumblr , please visit: http://www .tumblr .com/tips
For help on us ing Tumblr , please visit: http://www .tumblr .com/help
11
Contents :
1) Process to create a new set p. 2
2) Process to upload pictures p .3
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3) Public viewing settings p . 4
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Contact:
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How to update the MPS Flickr sit e
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DMC Flickr Trainin g
4) How to delete a photo p .5
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5) BOCU Withern sets p .6
For BOCU Withern sets - you must read page 6 before you start to uploa d
FO
In Flickr, albums of photos are called sets . If you want to display a number of photos
together then you need to create a set this is detailed below . If you already have a
set and just want to add photos to it go to page 2 `Process to upload a photo . '
MP
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Note: if you ever want to get back to the home page click on the Flickr logo on
the right hand side of the page
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Process to create a new set (an album of pictures )
1 . Click on ` organize and create drop down arrow ' -then click `Your sets'
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Name the set . Make sure your SNT/(B)OCU name is at the beginning and add
description including contact details .
4. In order to save the set you must add a photo . Because you want to create and
keep the set private until you are ready to launch, it is suggested uploading one
of the existing photos then delete once your photos are in the set . )
MP
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5. On the top bar you should see the option click batch edit - select this
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Set: test set x
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Sets
Batch O rga n i ze
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test set
6. Under the batch edit click change permissions (select only you/private )
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7. Under the batch edit select add tags - put any words/term you think might be
searched to find your set . E .g . for a disorder suspect in Hackney put: police,
disorder , riot, Hackney etc .
8. Press sav e
Process to upload photos
1 . Click `Upload Photos and Video '
Di
9. Go back to the home page (do this by clicking the Flickr logo on your right hand
corner)
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2
Here's how to get start ed :
Personalize doer pro!iie
Upload your fl rst pho!o _
S ear c h
» Upload Photos & Video -
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2. Click `Choose photos and videos' and choose your photo /video when prompted
Uplo a d to Flickr
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3. If you want to keep the photo private for the time being select private
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upioaa to Flickr
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4. The next screen will ask you if you want to add a description , each photo should
have a description and/or a reference number .
Fi n i shed! Next : add a desc ri ption, perhaps ?
Di
5. Add the description and title of the photo ; also add tags which are any
words/terms you think might be searched for your photo . E.g. for a disorder
suspect in Hackney put : police , disorder , riot, Hackney etc .
D e s c ri be th i s uplo a d
_ r. oF~i~ in Cranl J ~.r ~•. re fina-_~I n.a c. ntrol .
Add T a gs [? ]
Add t o a S et
creat e e new set...
Titles descriptions . tags
..
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Li g hth o us e
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choose a set
6. Press sav e
Public viewing setting s
Once you are ready to make your set and photos public :
1 . On the homepage select the arrow on the tab ' Organise and Create '
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2. Select your Sets and Collection s
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3. Select Your Set e .g . Operation Diamant e
4. Select Batch Edi t
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5. Then change the permissions to public.
Always open up the set and check all photos are displaying that they are public . If
for any chance they are not click edit next to the picture and change to pubic .
How to delete a picture
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1 . On your home page select `Your Photostream '
3
Here's how to get sta rt ed :
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Persanaiizevourpr-6;iie
Upload your first photo s
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Find your friends on Fklekr
Or, learn more about conta ct s
>> Your Photostrea m
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2. Find the picture you want to delete , and click delete .
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Each borough Album will must be labeled ' London Disorder (NAME OF
BOROUGH ) '
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BOCU Withern sets
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The following will need to be placed in the main description box :
'These images have been released by (NAME OF BOROUGH) as part of
Operation Withern . Police are seeking assistance in identifying the following
individuals . If anyone recognises an individual please contact the telephone
number or email address below the image or call Crimestoppers quoting the
unique reference code . '
sc
For each image that is uploaded you will need to put its METCU reference code in
the top box. This reference code must be a METCU code ONLY. It is your
responsibility to ensure that your OIC provides you with the correct information . You
can always check whether the code you have been given is a METCU code by
speaking to o
In the box below the ref code the following will need to be inserted :
Di
'These images have been released as part of Operation Withern .
Police are seeking assistance in identifying the following individual in
connection with the serious disorder and violence that took place in August
2011 in (BOROUGH NAME , or if you have dates and further dets ie road name
this can be included) .
IA
If anyone recognises the individual please call XXXX (if a local CID/Withern
hub number you will also need to include when the phone line is staffed from)
or email IDSOUGHT@MET . POLICE.UK Alternatively please call Crimestoppers
anonymously on 0800 555 111 .
FO
It will be the responsibility of the BPLO to upload and remove ALL images . You will
need to consult with your OIC whether Flickr is a tool they wish to explore . If this is
the case it is the responsibility of the OIC to inform the BPLO when an arrest has
been made in order for the image to be removed . Likewise BPLOs should be
checking in with their OICs to ensure images that need to be taken down are taken
down .
MP
S
It is down to BPLOs and OICs to take responsibility for any images they
upload . The DMC and Doi will take NO responsibility for any legal outcomes
resulting in images being left on the site when they should have been
removed.
Some media outlets pull of the images and store them , so it is paramount that
you let the DMC Press Bureau know when a positive identification has been
made in order for a request to be circulated for media not to use the image
any.
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Suitable or an audience with :
No Vetting
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Dfrectorate of Informatio n
Working together for a safer London
A t f, 10 V, A•
Flickr - August Disorde r
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Social Media Office r
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Metropolitan Police
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Today's presentatio n
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• Twitter - during the disorde r
c
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A
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F
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• Flickr
- How we used it
- Benefits/drawbacks
- Lessons learnt
f lick
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Twitte r
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@COllMetPoIice
- 2 years old - recommendation from HMI C
- One way communication channe l
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- Launched May 201 1
- One way communication channe l
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32 Borough Twitter sites
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- @MPSWandsworth
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Twitter - August Disorde r
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During the disorder we used @metpoliceu k
to provide information about disorder spots ,
stats on arrests and to quell rumours .
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@ m e tp a li ce u k
Rumours of violence against mosques in
Ilford and Tower Hamlets are untrue . We
have had no reported violence against any
mosques .
TweetDec k
Retv+r eete d b y c abbie7 86 and 1 0 0+ o thers
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Followers
Pre disorder 04 . 08 . 2011 = 4 ,50 0
Post disorder = 42, 000
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Two y ears ol d
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June 2011 started a pp eals
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• Camden Power Tools June 11 (80 item s
identified though Flickr)
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Flickr - Operation Withern
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The MPS generated a large volume of image s
and CCTV of suspects and witnesses from th e
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recent disorder . We hosted the images on Flickr .
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We think there have been several benefits to using Flickr :
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fiickr Exposing images to an audience who wouldn 't traditionally look
at the MPS site .
fi'ckr Only updated one channe l
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fi"kr Reduced traffic on our own website - images hosted on Twitte r
flickr
Good press!
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Good Press !
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sh U##e ritch . Am loving the mgt police use of flickr, . . http ;//b it,Iy/r3 1sTV
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naughtymutt : bloody good use of flickr! @metpoficeuk
25 days ago rete et
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b e an moth e r ; Spot anyone you know? Help the Police effort and have a look here : http ;fft,cofi6UVMag1 #londonriots
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mitziszereto : Metropolitan Police's photostream - help find this trash! http ://flic .kr/ps/BkBiV
days ~ retwee t
tlo yobwatch : If you can help identify any of these people please call the MET : 020 8345 4142 http ://t .co/3mF2V5T #riotcleanup
26 days retwee t
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emmawatling ; Find your local English rioter on Flickr, thx to the Met Police : http ://bit .ly/oWdhZT #englishriots
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again s t s oph : MET police releasing images of the rioters, lets name and shame them ; http ://t .co/J8cMQ8e
retweet
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Mentioned in most news coverage of th e
disorder
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Our tweets about our Flickr site were
retweeted a minimum of 8,500 times !
•
Twitter !
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@ metpoli ceuk
v ietropr-- polic e
(Topsey .com)
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A dedicated webpage of a gallei-y of
suspects wanted for disorder in London is
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TweetDec k
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Prior the disorder there were on average under 100 viewings
per day
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On the 9t" August we put up our first batch of disorder images at
12pm . At the end of the day there had been over 4 , 398 , 551
views
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To date there have been over 9 million view s
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Stats for : Your accoun t
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wily aggregate v iews on yo ur a ccount
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The response to Flickr has been significant ,
stimulating the bulk of the identifications we ar e
now obtaining 3
DS Operation Wither n
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As time goes on we are receiving more information driven fro m
Flickr than the press
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Drawbacks
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• Flickr's maximum hourly limit request s
• Copyrights
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Slideshow Share T
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Thumbnails De tail Comment s
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Images ofsome ofthose co n victed of
disorder related offences unde r Ope ration
With ern .
Add a comment
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Questions .
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Freedom of Information Act Reques t
REQUEST :
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The number of officers who were subject to d isciplina ry proceed ings in 2012 and 2011
involv ing m isuse of soc ial med ia, includ ing deta ils of the ir transgress ion and the
resultant action , if any.
Please note that an off icer allegation refers to the number of allegat ions made about
separate officers (for example , a member of the publ ic may make an allegat ion against
two officers. Th is is one allegat ion but two officer allegat ions ). This is different to the
term 'cases' wh ich refers to the number of separate inc idents from wh ich allegations
about pol ice conduct arose or 'allegat ions ' wh ich refers to the number of separate
allegat ions that arose from compla i nts made. The number of offi cer allegat i ons w ill
accord ingly be greater , than the number of cases or allegat ions .
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Table below show ing the number of off i cer allegat i ons relat i ng to soc i al med i a wi th i n the
requested ti me period .
A
Conduct Matters 28 22 50
I Public com taints 0 1 1
Grand Total 28 23 5 1
FO
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Publ ic Complaint Any compla int about the conduct of a person serv ing w ith the pol ice wh ich is made
(whether i n writing or otherwise) by a member of the publ ic who cla ims to be the person
in relat ion to whom the conduct took plac e
MP
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Conduct Matter Any matter wh ich is not and has not been the subject of a compla int but i n the case of
wh ich there is an ind icat ion (whether from the c ircumstances or otherw ise) that a person
serving w i th the pol ice may have
(a) comm itted a criminal offenc e
(b) behaved in a manner wh ich would just ify the bring ing of disciplina ry proceed ings
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Table below show ing the CONDUCT MATTER offi cer allegat ion results
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Table show i ng the substant i ated conduct matter results
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Outcomes Expla ined
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In respect of d iscipl ina ry act ion taken by the MPS aga i nst pol ice officers where the
allegations aga inst them were substant iated, new sanctions were introduced as a result
of the Taylor Rev iew i nto pol ice d isci pline . The new sanct ions were implemented on 1st
December by the Pol ice Conduct Regulations 2008 . The updated regulations introduced
two defi ned levels of m isconduct , 'M isconduct ' and 'Gross M isconduct' cases are
managed by local management and the max imum outcome w ill be a final written
warn ing . Line managers are responsi ble for deal ing w ith m isconduct at the lowest level ,
e.g . formal misconduct meetings at local level wh ich are descr ibed as Taylor Meet ings .
Gross M isconduct w ill be managed by DPS and these formal hearings are descr ibed as
Taylor Hear ings . The max imum outcome of a Taylor Hearing is d ism issal from the Pol ice
Service. (Fines and reduct ion in rank are no longer ava ilable).
MP
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For your conven i ence I a ttach the relevant I nternet l ink below wh ich will gui de you to the
Schedule Standards of Profess ional Behav iour which may be of further assistance to
you.
Police Conduct Regulations 200 8
hftp://www .opsi .gov.uk/si/si2008/uksi-20082864-en-8#schl ne w
Please f ind a brief explanat ion of the misconduct sanct ions below wh ich I hope will be
helpful .
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Management Action : Th is refers to anyth ing that can be locally resolved to address the
misconduct of an off icer and can include :
Po inting out how the behaviour fell sho rt of the expectat ions set out i n the Standards
of P rofess ional Behav iour .
Identifying expectat ions for future conduct
Establ ishing an improvement pla n
Address ing any underlyi ng causes of m isconduct .
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Formal Action :
Written Warning: Unlike the pre Taylor Written Warning , the officer does not have to
agree, management can impose th is sanct ion . The written warn ing is val id for 12 months
and if duri ng that period the officer has another m isconduct matter they may be g iven
either a fi nal written warn ing or else referred to a M isconduct Hear ing managed by DPS .
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Final Written Warning : A final written warn ing can be given by a local m isconduct
meeting and lasts for 18 months . Any further m isconduct during that per iod can then if
necessa ry be referred to a M i sconduct Hearing where the offi cer' s job w i ll be at ri sk. In
except ional circumstances the M isconduct Hear ing m ight dec ide to extend the final
written warn ing but it can only do th is once
Table below show ing the publ ic complaint resul t
Local Resolution 0
1
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Local Resolution - This is where the complaint is dealt with locally and with the
agreement of the complainant . It can be by way of Desktop - i.e. it is dealt with
at the relevant police station or borough, or Management - i .e. it is dealt with by
the Directorate of Professional Standards .
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All MPS police off icers and pol ice staff are expected to adhere to the MPS Informat ion
Code of Conduct wh ich sets out the pol icy on the use of MPS Information and
informat ion commun icat ion and technology systems . The MPS D irectorate of Informat ion
issues regular rem inders to staff on the importance of ensur ing they comply w ith th is
pol i cy plus other relevant leg i slat i on such as the Data Protecti on Act . Li ne managers
and staff should note the follow ing pol icy statement; "Personal use of the Internet is
perm itted up to the po int where it impacts on an ind ividual's ab i lity to del iver the ir official
or contracted dut ies." It i s therefore a l i ne management respons i b il ity to pos it i vely task
and ensure appropriate use of the Internet is compl ied with. To re -i nforce the grav ity of
computer/information m isuse DPS , under the Profess ional Standards Support
Programme , has taken respons i b il i ty for del ivering tra ini ng across the MPS wh ich
expla ins the importance of us ing all MPS systems in l ine with the Informat ion Code of
Conduct , the Data Protect ion Act and the Computer M isuse Act . Th is traini ng a ims to
reduce the necess ity of implement ing mi sconduct procedures aga i nst staff who breach
the Information Code of Conduct or any other leg islation concerned w ith computer
misuse .
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The MPS expects its staff to behave profess ionally, eth ically and with the utmost of
integrity at all times . Any i nstance where the conduct of our staff br ings the MPS into
d isrepute is treated extremely seriously in l ine with MPS pol icy .
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Size of the MP S
The MPS currently employs in excess of 32 ,500 pol ice officers and more than 3 ,600
volunteer pol i ce off i cers i n the Metropol i tan Spec i al Constabulary and its Employer
Suppo rted Pol ici ng programme . The number of pol ice officers that are d iscipli ned when
the ir conduct is proven to have fallen below the standards of behav iour expected
accord ingly, each year , represents a very small percentage of those officers employed
by the MPS .
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Th i s noti ce concludes your request for informati on . I would l i ke to take th i s oppo rtun i ty to
thank you for your interest in the MPS .