our presentation (6 Mo)
Transcription
our presentation (6 Mo)
SATISFIED CUSTOMERS The new fragrances HOPS FROM ALSACE - Photos : P. Bogner - P. Spaeth - Comptoir Agricole BALTIKA BREWERY (RUSSIA) I THE BOSTON BEER COMPANY (USA) I BRASSERIE BRITT (FRANCE) I BRASSERIE COREFF (FRANCE) I BRASSEURS DE GAYANT (FRANCE) I BRASSERIE D’ORVAL (BELGIUM) I BRASSERIE DUYCK (FRANCE) I BRASSERIES KRONENBOURG (FRANCE) I BRASSERIE LANCELOT (FRANCE) I BRASSERIE LE FROID (NEW CALEDONIA) I BRASSERIE LICORNE (FRANCE) I BRASSERIE MÉTÉOR (FRANCE) I BRASSERIE PIETRA (FRANCE) I CARLSBERG (DENMARK) I CERVEJARIA BRASIL (BRAZIL) I DUVEL (BELGIUM) I GREAT WESTERN BREWING CO (CANADA) I HEINEKEN (UK) I MAHOU / SAN MIGUEL (SPAIN) I MOLSON / COORS (USA) I OSKAR BLUES BREWERY (USA) I SFBT (TUNISIA) I Brasserie ST FEUILLIEN (BELGIUM) I TUCKERMAN BREWING CO (USA) I WESTMALLE (BELGIUM) I BRASSERIE VAN HONSEBROUCK (BELGIUM) I TRAPPISTES ROCHEFORT (BELGIUM) 35 route de Strasbourg - 67270 Hochfelden - France T. +33 (0)3 88 89 09 09 - [email protected] www.hops-comptoir.com Efficient & Responsible HOPS Comptoir agricole is a cooperative that has been furthering the interests of thousands of farmers in Alsace since 1905. However, the experience of Alsace hop growers has been handed down over the generations for over two centuries. Comptoir agricole fosters the development of hop growing in Alsace with a consistent objective: maintaining the high quality of fine aroma hops from Alsace. Hops have been present in Alsace since the end of the 19th century and are certainly the most iconic product from our region. Generations of farmers have joined cooperatives to offer aromatic hop varieties that meet the requirements of breweries in an expanding market. Today, we are proud to offer breweries varieties that are adapted to our soil and climate and are the result of our research program, to allow them to make unique high-quality brews. Discover our range and know-how for unique and different brewing Antoine Wuchner ALSACE, A TERROIR AND A CLIMATE FOR THE MOST REFINED HOPS. Alsace enjoys an exceptional geographic location, close to the centre of Europe. The city of Strasbourg is the seat of several European institutions including the European Parliament and the Council of Europe. Both are symbols of a resolutely European future, which has become a key component of the cultural identity of Alsace. The first domesticated hop plants appeared in Alsace, near Oberhoffen-sur-Moder in about 1775, thanks to the work of a churchman with a passion for botany, Pastor Charles Ehrenpfort. He created a truly local market. But François Derendinger, a German brewer from neighbouring Baden-Württemberg who had settled in Haguenau, was responsible for the first ‘modern’ hop fields of Alsace. TODAY, COMPTOIR AGRICOLE PROMOTES: • The development of sustainable hop farming. • Certification and traceability from the original hop field to the brewery. • New variety development programs. • Technology monitoring. THE TRUE STAR OF THE BREWING REVOLUTION Comptoir agricole has been supporting farmers, particularly hop producers, for over 100 years. Generation after generation, the cooperative has created close links with the whole farming industry of Alsace, contributed to its development, and along with this, a close bond of trust and respect, and the transparent guarantee of quality has grown. ALSACE HOPS CULTIVATE INNOVATION AND TRADITION, NATURALLY. Beer drinkers are becoming more like wine lovers, and looking for exceptional produce, identifiable terroirs and tastes to enjoy and share. With their passion for creation, their search for the best ingredients and the legitimacy of natural products, beer-makers are artisans and artists, cultivating the pleasure of discovery and sharing. In the industry, innovation lies in the ability to leverage ancestral experience to meet new expectations that are increasingly complex. The varieties of Alsace hops offered by Comptoir agricole help create the best special and aromatic beers of today and tomorrow. Hops are to beer what grape varieties are to wine. Hailing from a terroir that is as rich and specific as that of Alsace, Comptoir agricole is proud to present the best vintages of aroma hops. As the brewing revolution unfolds, quantity is giving way to quality and standardised products are being replaced by taste and diversity. Beer is becoming a product that is tasted and enjoyed, and achieving refinement. WITH COMPTOIR D’ALSACE, ALSACE HOPS AND YOUR OWN KNOW-HOW, LET THE TASTING BEGIN! 02 I HOPS FROM ALSACE THE NEW FRAGRANCES HOPS FROM ALSACE THE NEW FRAGRANCES I 02 Closer to the needs of consumer’s, sources : bieresetplaisirs.com - brauweltinternational.com - lsa-conso.fr - Lesechos.fr - rayon-boissons.com - Le livre blanc de la brasserie française. YES! All looking for the unique brew, YES! «Before, you could say I don’t like beer But today, there is something for everyone and a beer for every taste!» The brewing revolution is on, and is moving all the borders. More tastes, more colours, less bitterness, less noticeably inebriating: consumers’ tastes are changing. The market is becoming segmented with the exponential development of the number of micro-breweries, which have been able to adapt to market demands. They have opened everywhere in the world and their future continues to look very promising. HOPS FROM ALSACE, THE ANSWER TO NEW MARKET NEEDS GROWTH OF BEER CONSUMPTION IN THE WORLD THE BEER PRODUCTION WORLDWIDE IN 2014 +1,5% +10% +4,4% +5,2% «BEER IS EVER MORE FASHIONABLE» French brewery industry Special beers +4.1% Speciality beers +7.8% Special beers and speciality beers using aromatic hops account for «The new aroma hops offer much more possibilities of food pairing.» 67.2% of the market share in France. in 2013. Elisabeth Pierre – Zythologue «Beer is on the UNESCO World Heritage list as part of French gastronomy» June 2014 Aroma hops, THE NEW DEVELOPMENT IN THE BREWING MARKET Drinking a beer is now an opportunity for enjoying particular tastes. Less bitterness, multiple tastes, diversifying needs and a search for terroirs with character are some of the key expectations of a market undergoing sweeping changes. THE DEMAND FOR SPECIAL BEERS USING HOPS CONTINUES TO GROW, SUPPORTED BY CONSUMERS ALWAYS LOOKING FOR INNOVATION. Source Annuaire Professionnel de la Brasserie et de la Malterie 2014-RCD Editions «AROMA HOPS OFFER THE BREWER UNLIMITED POTENTIAL OF NEW BEER RECIPES.» Source Joh. Barth & Sohn 04 I HOPS FROM ALSACE THE NEW FRAGRANCES HOPS FROM ALSACE THE NEW FRAGRANCES I 05 PRESENTATION OF THE EXCLUSIVE VARIETIES OF COMPTOIR AGRICOLE ARAMIS STRISSELSPALT BARBE ROUGE Strisselspalt is the variety that has been produced in Alsace through the ages. Its very fine, mild and balanced aroma and its spicy, woody and floral notes make it a high-quality hop. Barbe Rouge is the third variety to result from the research and development programme. Its red fruit aromas give off notes of strawberry and cherry. It is related to Strisselspalt and may be used for its aromas or for bittering, with an alpha acid rate close to 8%. Its subtle notes of strawberry sorbet when used with the cold hopping process will surprise you. MENTHOL LEMON FLORAL RED FRUIT CREME CARAMEL WOODY 06 I HOPS FROM ALSACE THE NEW FRAGRANCES LEMON FLORAL RED FRUIT CREME CARAMEL WOODY MENTHOL CITRUS PLANTS SPICY Triskel is characterised by fruity, citrus and floral aroma notes. This variety has an aroma not unlike its mother Strisselspalt, with a fruitier note it gets from its father. It also has a higher alpha acid content and offers improved resistance to disease. Its concentrated oils give it a fine aromatic power. MENTHOL CITRUS PLANTS SPICY Aramis has a very fine aroma. Its notes are spicy, mild, slightly herbal and citrusy, which makes Aramis multi-dimensional, yet refined. This is the first new cultivar to result from the variety research programme. Its aroma is not unlike that of Strisselspalt, but it boasts a higher alpha acid content. MENTHOL CITRUS TRISKEL LEMON FLORAL CITRUS PLANTS RED FRUIT CREME CARAMEL SPICY WOODY LEMON FLORAL PLANTS RED FRUIT CREME CARAMEL SPICY WOODY HOPS FROM ALSACE THE NEW FRAGRANCES I 07 KNOW-HOW TO SERVE THE BEST BEERS made in Alsace IN THE WORLD AROMA HOPS FLAVOUR DUAL BITTER HOPS ARAMIS STRISSELSPALT FUGGLE BOUCLIER TRADITION GOLDING PERLE TRISKEL BARBE ROUGE BREWERS GOLD NUGGET COLUMBUS Mild, herbal, spicy, citrus Mild and floral, citrus, lemon, spicy Less spicy, soft Fruity, citrus, herbal, spicy, ester Floral, herbal Delicate, spicy, mild Fruity, less spicy Fruity, floral, citrus, mild Red fruit, strawberry, bubble gum Fruity, spicy, blackcurrant Herbal Herbal, fruity ALPHA ACIDS % 6 - 8,5 1,8 - 2,5 3-5 4,5 - 7,8 3,8 - 6 2,8 - 4,6 7,1 - 8 3 - 6,3 7,9 - 9,5 4,5 - 6,5 9,5 - 13 9,5 - 12 COHUMULONE % 20,5 - 21,3 20 - 23 30 - 31 20 - 25 25 - 30 25 - 30 28 - 30 20 - 23 26,2 36 - 45 24 - 30 30 - 35 3,8 - 4,5 3,1 - 6 2-3 2,4 - 3,3 3,1 - 5 2,1 - 3 4,5 4 - 4,7 3,6 2,5 - 3,5 3,1 - 6 4,5 - 5,5 FARNESENE ml/100g 2,1 - 4 1 0 0 1 20 1 0 4 4 0 3 TOTAL OILS ml/100g 1,3 - 1,8 0,6 - 0,8 0,5 - 1 1,1 - 1,6 0,9 - 1,4 0,5 - 1 1,5 1,5 - 2 2,2 0,8 - 1,8 1,5 - 2,3 1,4 - 2 MYRCENE % 40 42 21 - 22 38 35 30 30 60 65 45 51 - 59 42 HUMULENE % 21 12,5 - 21 26 - 31 34 25 - 30 27 - 33 30 - 50 13,5 14,5 25 - 35 12,1 - 22 15,1 - 25 2,55 2,06 2,75 3,4 4 3,2 2,81 2,7 3 2 1,9 2 41 35 48 45 46,1 45,9 48,5 43 45 61,4 51,1 53,7 12,1 - 16 7 4 8 9 5 6 13 15 4 13 6 0,36 0,18 0,42 0,30 0,26 0,27 0,40 0,32 0,35 0,4 0,63 0,77 Ales, Belgian styles, Pilsner, Lagers Pilsner, Saison, Wheat English style, ales Pilsner, Ales, Weizen Pilsner, Bock, Ales English Styles, Belgian Styles Pilsner, Ales US IPA, Ales, Lager US IPA, Pale Ales, Lager Belgian style ales Barley Wine, Lager, Saison US IPA, Pale Ale East Kent Golding, Mittelfrüh Hersbrucker, Mt Hood Styrian Golding, Tettnanger Tettnanger Liberty, Mittelfrüh Fuggle, East Kent, Golding, Willamette Northern Brewer Centennial, Chinook Galena, Northern Brewer CTZ, Galena, Target, Chinook Nugget, Chinook, Galena, Northern Brewer AROMA QUALITIES BETA ACIDS % HUMULENE /CARYOPHYLLENE COLUPULONE % LINALOOL mg/100g XANTHOHUMOL % BREWING QUALITIES POSSIBLE SUBSTITUTIONS AVAILABLE ORGANIC 08 I HOPS FROM ALSACE THE NEW FRAGRANCES HOPS FROM ALSACE THE NEW FRAGRANCES I 09 QUALITY AND INNOVATION: VARIETY RESEARCH PROGRAMME A STRUCTURED APPROACH TO QUALITY AND INNOVATION HOPS FROM ALSACE INNOVATION VARIETY RESEARCH Comptoir agricole acts in favour of the reduction of the use of plant-protective products in order to develop a sustainable approach to the environment. We also work to assure certification and traceability from the hop field to the brewery. The main stages of traceability include: - Automated receipts in order to address the requirements of certification: sampling, moisture measurement, quality analysis, weighing, labelling and palletising, etc. - Storage in optimum conditions. In order to keep the aromatic qualities of its products intact, Comptoir Agricole favours storage in refrigerated halls with constant 5°C temperature throughout the process. Technology monitoring: Comptoir Agricole carries out impact studies to prevent the propagation of pests, reduce disease and the use of plant-protective products. It gives hop planters advice about farming practices and innovative technical solutions to allow them to stay at the leading edge of technology at all times. BIOLOGICAL PROGRAMME QUALITY ORGANIC PROGRAMME Comptoir Agricole offers organically grown hops, including ARAMIS, STRISSELSPALT, TRISKEL, TRADITION and BREWERS GOLD, and the bittering hop NUGGET. They are produced to meet the expectations of organic breweries. Organic farming involves the non-use of manmade chemicals or GM material, recycling organic material and biological pest control. Approval as an organic product is regulated, and controlled by an independent certifying body: Ecocert France. VARIETY RESEARCH PROGRAMME Since 2001, Comptoir Agricole is investing in a vast variety research programme in order to adapt to the expectations of customers. The aim is to create one or more new hop varieties with innovative aromatic properties, while offering a more pronounced alpha acid content. A second goal is to make the variety more resistant to disease and thus reduce the use of plant-protective products. ARAMIS in 2011, TRISKEL in 2012, BARBE ROUGE in 2014 were the first cultivars to be delivered by the programme. 10 I HOPS FROM ALSACE THE NEW FRAGRANCES HOPS FROM ALSACE THE NEW FRAGRANCES I 11